{"id":22570,"date":"2023-10-18T16:42:11","date_gmt":"2023-10-18T16:42:11","guid":{"rendered":"https:\/\/pageloot.com\/?p=22570"},"modified":"2026-06-10T08:17:16","modified_gmt":"2026-06-10T08:17:16","slug":"qr-code-email-sign-up","status":"publish","type":"post","link":"https:\/\/pageloot.com\/pt\/how-to\/qr-code-email-sign-up\/","title":{"rendered":"Como usar QR Code para coletar e-mails"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Quer aumentar sua lista de e-mails a partir de p\u00f4steres, embalagens ou eventos presenciais \u2013 mas n\u00e3o consegue descobrir como levar as pessoas de um ponto de contato f\u00edsico para um formul\u00e1rio de inscri\u00e7\u00e3o? A lacuna entre a presen\u00e7a offline e os assinantes online custa-lhe leads reais. Esta p\u00e1gina mostra exatamente como preencher essa lacuna usando c\u00f3digos QR.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por que os C\u00f3digos QR Funcionam para Coleta de E-mails<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing por e-mail retorna uma m\u00e9dia de $36 para cada $1 gasto \u2013 mas esse retorno s\u00f3 se materializa se voc\u00ea conseguir realmente colocar as pessoas na sua lista. O desafio para empresas que usam materiais impressos, eventos ou locais f\u00edsicos \u00e9 que n\u00e3o h\u00e1 uma maneira sem atrito de direcionar algu\u00e9m de um folheto para um formul\u00e1rio de inscri\u00e7\u00e3o. Digitar um URL \u00e9 uma barreira com a qual a maioria das pessoas n\u00e3o se dar\u00e1 ao trabalho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um c\u00f3digo QR remove essa barreira completamente. Uma \u00fanica leitura envia algu\u00e9m diretamente para o seu formul\u00e1rio de inscri\u00e7\u00e3o, pr\u00e9-carregado e pronto para ser preenchido no telefone. Com o uso de c\u00f3digos QR nos EUA projetado para atingir 99,5 milh\u00f5es de usu\u00e1rios, esta n\u00e3o \u00e9 mais uma t\u00e1tica de nicho \u2013 \u00e9 um canal mainstream para o crescimento da lista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existem duas abordagens principais:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Link para um formul\u00e1rio de inscri\u00e7\u00e3o<\/strong> \u2013 Aponte o c\u00f3digo QR para uma p\u00e1gina de destino ou formul\u00e1rio (Mailchimp, Mailerlite, Google Forms, etc.) onde os visitantes inserem seu endere\u00e7o de e-mail<\/li>\n<li><strong>Pr\u00e9-preencher uma a\u00e7\u00e3o de e-mail<\/strong> \u2013 Use um <a href=\"https:\/\/pageloot.com\/pt\/email-qr-code-generator\/\">c\u00f3digo QR de e-mail<\/a> para abrir o aplicativo de e-mail do usu\u00e1rio com uma mensagem pr\u00e9-escrita, para que ele simplesmente clique em enviar para contat\u00e1-lo ou optar por participar<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ambos os m\u00e9todos s\u00e3o leg\u00edtimos. Sua escolha depende se voc\u00ea deseja dados de formul\u00e1rio estruturados ou um simples ponto de contato por e-mail.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Crie um C\u00f3digo QR para Inscri\u00e7\u00f5es por E-mail<\/strong> Use o <a href=\"https:\/\/pageloot.com\/pt\/link-qr-code-generator\/\">Gerador de C\u00f3digo QR de Link Pageloot<\/a> para transformar qualquer URL de formul\u00e1rio de inscri\u00e7\u00e3o em um c\u00f3digo escane\u00e1vel em segundos \u2013 sem necessidade de conhecimento t\u00e9cnico.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Como configurar um c\u00f3digo QR para inscri\u00e7\u00f5es de e-mail<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Decida o Que Voc\u00ea Est\u00e1 Coletando<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de gerar qualquer coisa, defina o que voc\u00ea precisa. Apenas um endere\u00e7o de e-mail mant\u00e9m a inscri\u00e7\u00e3o r\u00e1pida e as taxas de convers\u00e3o altas. Adicionar um primeiro nome permite a personaliza\u00e7\u00e3o em campanhas. Cada campo extra que voc\u00ea exige reduz a porcentagem de pessoas que o preenchem, ent\u00e3o mantenha o formul\u00e1rio o mais curto poss\u00edvel para o seu caso de uso.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/qr-signup-process-eeb8f6-1f98fd0d9462.webp\" alt=\"Processo de inscri\u00e7\u00e3o QR\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Criar ou Escolher Seu Formul\u00e1rio de Inscri\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea precisa de um URL para o qual seu c\u00f3digo QR aponte. As op\u00e7\u00f5es incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uma landing page da sua plataforma de e-mail (Mailchimp, Klaviyo, ConvertKit, etc.)<\/li>\n<li>UMA <a href=\"https:\/\/pageloot.com\/pt\/google-form-qr-code-generator\/\">Google Forms<\/a> configurada para coletar endere\u00e7os de e-mail<\/li>\n<li>Um personalizado <a href=\"https:\/\/pageloot.com\/pt\/feature\/landing-pages\/\">p\u00e1gina de destino de c\u00f3digo QR<\/a> constru\u00eddo dentro do Pageloot, que permite combinar um link de inscri\u00e7\u00e3o com outro conte\u00fado relevante em uma \u00fanica p\u00e1gina de marca, otimizada para celular<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Certifique-se de que a p\u00e1gina de destino carregue rapidamente no celular e tenha uma \u00fanica e clara a\u00e7\u00e3o para o visitante realizar. Para as melhores pr\u00e1ticas na constru\u00e7\u00e3o de p\u00e1ginas otimizadas para celular que convertem, veja <a href=\"https:\/\/pageloot.com\/pt\/blog\/mobile-qr-code-landing-pages-best-practices\/\">melhores pr\u00e1ticas para p\u00e1ginas de destino de QR codes m\u00f3veis<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gerar seu c\u00f3digo QR<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cole o URL do seu formul\u00e1rio de inscri\u00e7\u00e3o no <a href=\"https:\/\/pageloot.com\/pt\/qr-code-generator\/\">Gerador de c\u00f3digo QR Pageloot<\/a>. O gerador cria um c\u00f3digo escane\u00e1vel instantaneamente. A partir daqui voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adicione o seu logo e as cores da marca<\/li>\n<li>Aplicar uma moldura de chamada para a\u00e7\u00e3o (por exemplo, \u201cEscanear para assinar\u201d)<\/li>\n<li>Baixar em formatos prontos para impress\u00e3o, incluindo PNG, PDF, SVG e EPS<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Use um c\u00f3digo QR din\u00e2mico<\/strong> em vez de um est\u00e1tico. C\u00f3digos din\u00e2micos permitem que voc\u00ea altere o URL de destino depois que o c\u00f3digo j\u00e1 foi impresso ou implantado \u2013 ent\u00e3o, se o URL do seu formul\u00e1rio de inscri\u00e7\u00e3o mudar, voc\u00ea atualiza o link no seu painel em vez de reimprimir todos os seus materiais. C\u00f3digos din\u00e2micos tamb\u00e9m desbloqueiam o rastreamento de escaneamentos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Teste Antes de Implementar<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Escaneie o c\u00f3digo em v\u00e1rios dispositivos \u2013 tanto iOS quanto Android \u2013 antes de imprimir. Confirme se o formul\u00e1rio carrega corretamente, os campos funcionam e o bot\u00e3o de envio \u00e9 funcional. Testar nas condi\u00e7\u00f5es de ilumina\u00e7\u00e3o reais e na dist\u00e2ncia real onde o c\u00f3digo aparecer\u00e1 (em um p\u00f4ster, embalagem, cart\u00e3o de mesa, etc.) evita problemas depois que os materiais j\u00e1 foram distribu\u00eddos. Para orienta\u00e7\u00e3o de posicionamento, o <a href=\"https:\/\/pageloot.com\/pt\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">guia definitivo para o posicionamento de c\u00f3digos QR em marketing<\/a> cobre considera\u00e7\u00f5es de tamanho, posi\u00e7\u00e3o e ambiente em detalhes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Melhores Pr\u00e1ticas para Coleta de E-mail via C\u00f3digo QR<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Escreva uma chamada para a\u00e7\u00e3o espec\u00edfica.<\/strong> \u201cEscanear para assinar\u201d n\u00e3o diz nada \u00e0s pessoas. \u201cEscanear para 15% de desconto no seu primeiro pedido\u201d ou \u201cEscanear para entrar na nossa lista de ofertas semanais\u201d explica exatamente o que elas est\u00e3o recebendo. Quanto mais concreto o benef\u00edcio, maior a taxa de escaneamento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ofere\u00e7a algo em troca.<\/strong> Um desconto, um recurso para download, acesso antecipado ou conte\u00fado exclusivo d\u00e1 \u00e0s pessoas um motivo para fornecer seu endere\u00e7o de e-mail. Sem um incentivo, a maioria dos transeuntes n\u00e3o tem motiva\u00e7\u00e3o para parar e escanear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mantenha a p\u00e1gina de destino focada.<\/strong> Depois que algu\u00e9m escaneia, a p\u00e1gina em que aterrissa deve ter uma \u00fanica fun\u00e7\u00e3o: coletar o endere\u00e7o de e-mail. Evite menus de navega\u00e7\u00e3o, links n\u00e3o relacionados ou elementos que distraiam. Uma \u00fanica manchete, uma breve declara\u00e7\u00e3o de valor e um campo de formul\u00e1rio com um bot\u00e3o de envio \u00e9 frequentemente tudo o que voc\u00ea precisa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Seja transparente sobre a privacidade.<\/strong> Diga \u00e0s pessoas o que voc\u00ea lhes enviar\u00e1 e com que frequ\u00eancia. Link para sua pol\u00edtica de privacidade. De acordo com o CAN-SPAM Act, todo e-mail comercial deve incluir um endere\u00e7o f\u00edsico v\u00e1lido e um mecanismo de cancelamento de inscri\u00e7\u00e3o funcional \u2013 certifique-se de que sua plataforma de e-mail lide com isso automaticamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Coloque o c\u00f3digo onde as pessoas tenham um momento para parar.<\/strong> C\u00f3digos QR em sinaliza\u00e7\u00e3o em movimento r\u00e1pido ou em ambientes com pouca luz s\u00e3o ignorados. Boas localiza\u00e7\u00f5es incluem balc\u00f5es de checkout, displays de mesa, embalagens de produtos, programas de eventos e materiais impressos. N\u00edvel dos olhos (aproximadamente 1,0 a 1,7 metros) e um fundo tranquilo e desobstru\u00eddo melhoram as taxas de escaneamento.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Rastreie Quais Locais Geram Mais Inscri\u00e7\u00f5es<\/strong> Com <a href=\"https:\/\/pageloot.com\/pt\/qr-code-marketing\/tracking-qr-codes\/\">Rastreamento de c\u00f3digo QR da Pageloot<\/a>, voc\u00ea pode monitorar o volume de escaneamentos, localiza\u00e7\u00e3o, tipo de dispositivo e hora do dia \u2013 para saber quais materiais est\u00e3o realmente convertendo e onde investir mais.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u00f3s e Contras das Inscri\u00e7\u00f5es por C\u00f3digo QR<\/h2>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>Vantagem<\/th>\n<th>Potencial Desvantagem<\/th>\n<th>Solu\u00e7\u00e3o<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>N\u00e3o \u00e9 necess\u00e1rio digitar o URL manualmente<\/td>\n<td>Dispositivos mais antigos podem n\u00e3o ter um scanner embutido<\/td>\n<td>Forne\u00e7a uma alternativa de URL curto abaixo do c\u00f3digo<\/td>\n<\/tr>\n<tr>\n<td>Funciona naturalmente no celular<\/td>\n<td>O prop\u00f3sito pode ser pouco claro sem contexto<\/td>\n<td>Use uma moldura de CTA clara ao redor do c\u00f3digo<\/td>\n<\/tr>\n<tr>\n<td>Sem contato e conveniente<\/td>\n<td>Alguns usu\u00e1rios desconfiam de c\u00f3digos QR desconhecidos<\/td>\n<td>Exiba seu URL e pol\u00edtica de privacidade ao lado<\/td>\n<\/tr>\n<tr>\n<td>Rastre\u00e1vel com c\u00f3digos din\u00e2micos<\/td>\n<td>C\u00f3digos est\u00e1ticos n\u00e3o podem ser atualizados se o URL do formul\u00e1rio mudar<\/td>\n<td>Sempre use c\u00f3digos QR din\u00e2micos para campanhas<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conectando Canais de E-mail e Offline<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os c\u00f3digos QR s\u00e3o mais eficazes quando fazem parte de uma estrat\u00e9gia deliberada que conecta seu marketing f\u00edsico e digital. Um c\u00f3digo em um encarte de produto pode aumentar sua lista de clientes que j\u00e1 compraram algo. Um c\u00f3digo em um estande de evento pode capturar leads que de outra forma nunca encontrariam seu formul\u00e1rio de inscri\u00e7\u00e3o. Um c\u00f3digo em uma pe\u00e7a de mala direta oferece aos destinat\u00e1rios um caminho instant\u00e2neo para optar por participar.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/offline-touchpoints-connections-39e063-f576e539987e.webp\" alt=\"Canais offline conectados\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para uma vis\u00e3o mais ampla de como os c\u00f3digos QR conectam esses canais, veja <a href=\"https:\/\/pageloot.com\/pt\/blog\/how-qr-codes-connect-social-media-and-email\/\">como os c\u00f3digos QR conectam m\u00eddias sociais e e-mail<\/a> e <a href=\"https:\/\/pageloot.com\/pt\/qr-code-marketing\/how-to-use-qr-codes\/\">como usar c\u00f3digos QR em marketing<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O princ\u00edpio central \u00e9 simples: cada ponto de contato f\u00edsico que sua empresa possui \u00e9 um potencial ponto de aquisi\u00e7\u00e3o de assinantes. Um c\u00f3digo QR \u00e9 o que torna essa convers\u00e3o poss\u00edvel.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Comece a Coletar E-mails de Materiais F\u00edsicos<\/strong> Crie um c\u00f3digo QR din\u00e2mico e rastre\u00e1vel vinculado ao seu formul\u00e1rio de inscri\u00e7\u00e3o usando o <a href=\"https:\/\/pageloot.com\/pt\/qr-code-generator\/\">Gerador de C\u00f3digo QR Pageloot<\/a>. Teste gratuito de 14 dias \u2013 sem necessidade de cart\u00e3o de cr\u00e9dito.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Perguntas frequentes<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-949bbe9c562d\"><strong class=\"schema-faq-question\">Qual a diferen\u00e7a entre um c\u00f3digo QR de e-mail e um c\u00f3digo QR que se vincula a um formul\u00e1rio de inscri\u00e7\u00e3o?<\/strong> <p class=\"schema-faq-answer\">Um c\u00f3digo QR de e-mail abre o aplicativo de e-mail do usu\u00e1rio com uma mensagem pr\u00e9-preenchida \u2013 o destinat\u00e1rio, assunto e corpo j\u00e1 est\u00e3o preenchidos, e o usu\u00e1rio simplesmente toca em enviar. Um c\u00f3digo QR de formul\u00e1rio de inscri\u00e7\u00e3o se vincula a uma p\u00e1gina da web onde o usu\u00e1rio insere seu endere\u00e7o de e-mail diretamente em um formul\u00e1rio. Use a abordagem de QR de e-mail para fluxos simples de contato ou consulta, e a abordagem de formul\u00e1rio quando voc\u00ea deseja adicionar assinantes a uma lista de marketing por e-mail automaticamente.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ff2e6b13aa93\"><strong class=\"schema-faq-question\">Preciso reimprimir meus materiais se eu mudar o URL do meu formul\u00e1rio de inscri\u00e7\u00e3o?<\/strong> <p class=\"schema-faq-answer\">N\u00e3o, se voc\u00ea usar um c\u00f3digo QR din\u00e2mico. C\u00f3digos din\u00e2micos armazenam o destino em um link de redirecionamento que voc\u00ea pode atualizar em seu painel Pageloot a qualquer momento. O c\u00f3digo impresso em si n\u00e3o muda \u2013 apenas o destino para o qual ele aponta. Isso \u00e9 especialmente \u00fatil para campanhas onde os materiais j\u00e1 est\u00e3o impressos ou distribu\u00eddos.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-83000e9fc922\"><strong class=\"schema-faq-question\">Posso rastrear quantas pessoas escaneiam meu c\u00f3digo QR de inscri\u00e7\u00e3o por e-mail?<\/strong> <p class=\"schema-faq-answer\">Sim, com um c\u00f3digo QR din\u00e2mico voc\u00ea pode rastrear o total de digitaliza\u00e7\u00f5es, digitaliza\u00e7\u00f5es \u00fanicas, localiza\u00e7\u00e3o da digitaliza\u00e7\u00e3o, tipo de dispositivo e hora do dia. O painel do Pageloot mostra esses dados em tempo real, para que voc\u00ea possa comparar o desempenho em diferentes posicionamentos ou campanhas e otimizar de acordo. Saiba mais sobre o rastreamento de digitaliza\u00e7\u00f5es de c\u00f3digos QR e an\u00e1lises.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Aprenda a usar QR Code para aumentar sua lista de e-mails com p\u00f4steres, embalagens e eventos. Veja formul\u00e1rios de inscri\u00e7\u00e3o, rastreamento e boas pr\u00e1ticas.<\/p>","protected":false},"author":17,"featured_media":54343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-22570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Capturing Emails Effortlessly: QR Codes for Sign-ups<\/title>\n<meta name=\"description\" content=\"Explore the advantages of using QR codes to simplify and optimize the email sign-up process for both businesses and recipients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/pt\/how-to\/qr-code-email-sign-up\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using QR Codes to Collect Email Sign-ups\" \/>\n<meta property=\"og:description\" content=\"Explore the advantages of using QR codes to simplify and optimize the email sign-up process for both businesses and recipients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/pt\/how-to\/qr-code-email-sign-up\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-18T16:42:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T08:17:16+00:00\" \/>\n<meta property=\"og:image\" 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