{"id":13793,"date":"2021-10-27T16:15:33","date_gmt":"2021-10-27T16:15:33","guid":{"rendered":"https:\/\/pageloot.com\/?p=13793"},"modified":"2026-06-10T08:17:16","modified_gmt":"2026-06-10T08:17:16","slug":"are-barcodes-dead","status":"publish","type":"post","link":"https:\/\/pageloot.com\/pt\/barcode\/are-barcodes-dead\/","title":{"rendered":"C\u00f3digo de barras morreu? Da 1D para a 2D explicado"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Os c\u00f3digos de barras tradicionais est\u00e3o a tornar-se obsoletos? Com a ind\u00fastria retalhista a planear ativamente substitu\u00ed-los, muitas empresas precisam de compreender o que est\u00e1 a mudar e o que isso significa para as suas opera\u00e7\u00f5es. Este artigo detalha a mudan\u00e7a dos c\u00f3digos de barras 1D para os c\u00f3digos 2D, o que a impulsiona e qual \u00e9 a situa\u00e7\u00e3o atual.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Resposta Curta: Os C\u00f3digos de Barras Ainda N\u00e3o Morreram<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O cl\u00e1ssico c\u00f3digo de barras 1D \u2013 o tipo que se v\u00ea em todas as caixas de cereais e produtos de supermercado \u2013 tem sido usado desde o in\u00edcio dos anos 70. Permanece profundamente enraizado na infraestrutura global de retalho e cadeia de abastecimento. Dezenas de milhares de milh\u00f5es de produtos cont\u00eam c\u00f3digos UPC ou EAN, e a maioria dos sistemas de ponto de venda (POS) de retalho s\u00e3o constru\u00eddos para os digitalizar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas \u201cn\u00e3o morto\u201d n\u00e3o \u00e9 o mesmo que \u201caqui para ficar inalterado\u201d. A ind\u00fastria est\u00e1 ativamente a afastar-se dos c\u00f3digos de barras 1D, com um prazo claro \u00e0 vista.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O Que \u00c9 o GS1 Sunrise 2027?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GS1 \u2013 o organismo internacional de normaliza\u00e7\u00e3o que rege os c\u00f3digos de barras e a identifica\u00e7\u00e3o de produtos \u2013 estabeleceu uma iniciativa global chamada <strong>Sunrise 2027<\/strong>. O objetivo \u00e9 simples: at\u00e9 ao final de 2027, todos os sistemas POS de retalho em todo o mundo dever\u00e3o ser capazes de digitalizar e processar c\u00f3digos de barras 2D.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A GS1 US descreve a mudan\u00e7a como um esfor\u00e7o para dar aos retalhistas maior transpar\u00eancia, rastreabilidade mais forte e dados mais ricos em toda a cadeia de abastecimento. Este n\u00e3o \u00e9 um movimento marginal. De acordo com a GS1 UK, 82% dos retalhistas e 92% dos propriet\u00e1rios de marcas apoiam a transi\u00e7\u00e3o de c\u00f3digos de barras lineares para c\u00f3digos 2D nos pr\u00f3ximos cinco anos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante a transi\u00e7\u00e3o, espera-se que os c\u00f3digos de barras 1D e 2D coexistam nas embalagens dos produtos. A orienta\u00e7\u00e3o da GS1 recomenda especificamente que os propriet\u00e1rios de marcas coloquem c\u00f3digos 2D ao lado dos seus c\u00f3digos de barras lineares existentes para garantir uma op\u00e7\u00e3o de digitaliza\u00e7\u00e3o de backup fi\u00e1vel nos sistemas POS que ainda n\u00e3o foram atualizados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para uma an\u00e1lise mais aprofundada de como os c\u00f3digos QR GS1 Digital Link funcionam na pr\u00e1tica, consulte <a href=\"https:\/\/pageloot.com\/pt\/blog\/implement-gs1-digital-link-qr-codes-effectively\/\">como implementar c\u00f3digos QR GS1 Digital Link de forma eficaz<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por Que os C\u00f3digos de Barras 2D Est\u00e3o a Substituir os C\u00f3digos 1D<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A principal limita\u00e7\u00e3o de um c\u00f3digo de barras 1D tradicional \u00e9 a sua capacidade de dados. Um c\u00f3digo UPC ou EAN padr\u00e3o pode conter aproximadamente 20 a 25 caracteres \u2013 apenas o suficiente para codificar um n\u00famero de identifica\u00e7\u00e3o de produto. Tudo o resto, como pre\u00e7o, descri\u00e7\u00e3o e dados de invent\u00e1rio, tem de ser recuperado de uma base de dados conectada.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/1d-vs-2d-68025d-ebc410be5c1a.webp\" alt=\"C\u00f3digo de barras vs QR\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Um c\u00f3digo de barras 2D muda essa equa\u00e7\u00e3o inteiramente. Eis o que um c\u00f3digo 2D pode codificar diretamente no pr\u00f3prio s\u00edmbolo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00famero Global de Item Comercial (GTIN)<\/li>\n<li>N\u00fameros de lote e partida<\/li>\n<li>N\u00fameros de s\u00e9rie<\/li>\n<li>Datas de validade<\/li>\n<li>Peso e pre\u00e7o<\/li>\n<li>URLs que ligam a p\u00e1ginas de informa\u00e7\u00e3o do produto<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Isso tem consequ\u00eancias pr\u00e1ticas em toda a cadeia de suprimentos. Como os c\u00f3digos de barras 2D carregam dados detalhados do produto e da produ\u00e7\u00e3o dentro do pr\u00f3prio s\u00edmbolo, eles reduzem a depend\u00eancia de conectividade constante com o banco de dados. Isso torna a rastreabilidade, auditoria e recalls de produtos mais r\u00e1pidos e confi\u00e1veis \u2013 voc\u00ea n\u00e3o precisa consultar um registro de banco de dados para saber o n\u00famero do lote ou a data de validade de um produto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os c\u00f3digos de barras 2D tamb\u00e9m suportam <strong>leitura omnidirecional<\/strong>, o que significa que podem ser lidos de qualquer \u00e2ngulo. Eles incluem corre\u00e7\u00e3o de erro integrada, de modo que permanecem leg\u00edveis mesmo se o c\u00f3digo estiver parcialmente danificado ou impresso em superf\u00edcies irregulares. Um <a href=\"https:\/\/pageloot.com\/pt\/barcode\/how-barcode-scanner-works\/\">scanner a laser padr\u00e3o s\u00f3 consegue ler c\u00f3digos de barras 1D em uma \u00fanica passagem horizontal<\/a>; a leitura de um c\u00f3digo 2D requer um scanner baseado em imagem, o que \u00e9 parte do motivo pelo qual as atualiza\u00e7\u00f5es do sistema POS s\u00e3o um passo necess\u00e1rio na transi\u00e7\u00e3o Sunrise 2027.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tipos Comuns de C\u00f3digos de Barras 2D<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nem todos os c\u00f3digos de barras 2D s\u00e3o iguais. Os dois formatos mais amplamente utilizados s\u00e3o os c\u00f3digos QR e os c\u00f3digos Data Matrix, e eles servem a prop\u00f3sitos diferentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C\u00f3digos QR<\/strong> foram projetados para leitura r\u00e1pida e intera\u00e7\u00e3o com o consumidor. Eles suportam grande capacidade de dados e s\u00e3o facilmente escaneados por c\u00e2meras de smartphones, tornando-os populares para marketing, pagamentos e informa\u00e7\u00f5es de produtos. No contexto GS1, os c\u00f3digos QR alimentados pelo GS1 Digital Link podem servir simultaneamente para o checkout de varejo e o engajamento do consumidor a partir de um \u00fanico c\u00f3digo na embalagem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C\u00f3digos Data Matrix<\/strong> s\u00e3o otimizados para marca\u00e7\u00e3o de itens pequenos com alt\u00edssima densidade de dados. Eles s\u00e3o comumente usados nas ind\u00fastrias aeroespacial, eletr\u00f4nica, de sa\u00fade e farmac\u00eautica, onde o espa\u00e7o \u00e9 limitado e os scanners industriais s\u00e3o a norma. Para uma compara\u00e7\u00e3o detalhada, veja <a href=\"https:\/\/pageloot.com\/pt\/qr-news\/data-matrix-vs-qr-code\/\">Data Matrix vs QR Code \u2013 qual a diferen\u00e7a<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Onde os C\u00f3digos de Barras 1D Ainda Fazem Sentido<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apesar do impulso por tr\u00e1s dos c\u00f3digos 2D, os c\u00f3digos de barras tradicionais n\u00e3o est\u00e3o desaparecendo da noite para o dia. V\u00e1rias realidades pr\u00e1ticas os mant\u00eam em uso:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Infraestrutura legada<\/strong>: A maioria dos sistemas POS de varejo hoje ainda l\u00ea c\u00f3digos de barras 1D. O prazo do Sunrise 2027 existe precisamente porque a atualiza\u00e7\u00e3o desses sistemas leva tempo e investimento.<\/li>\n<li><strong>Simplicidade para casos de uso b\u00e1sicos<\/strong>: Para rastreamento interno de ativos ou gerenciamento simples de estoque onde a capacidade de dados n\u00e3o \u00e9 uma restri\u00e7\u00e3o, os c\u00f3digos de barras 1D continuam sendo uma op\u00e7\u00e3o econ\u00f4mica.<\/li>\n<li><strong>Coexist\u00eancia durante o per\u00edodo de transi\u00e7\u00e3o<\/strong>: A orienta\u00e7\u00e3o da GS1 reconhece explicitamente que, at\u00e9 dezembro de 2027, nem todos os varejistas conseguir\u00e3o ler c\u00f3digos de barras 2D, raz\u00e3o pela qual a co-localiza\u00e7\u00e3o de ambos os tipos de c\u00f3digo \u00e9 recomendada durante a transi\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Os tr\u00eas tipos de c\u00f3digos de barras mais comumente usados no varejo hoje ainda s\u00e3o o UPC (usado principalmente nos EUA, Reino Unido, Austr\u00e1lia e Nova Zel\u00e2ndia), o EAN (usado na Europa e internacionalmente) e o ITF (usado para transporte global em embalagens de papel\u00e3o, com at\u00e9 14 d\u00edgitos num\u00e9ricos e maior toler\u00e2ncia a erros). Estes n\u00e3o desaparecer\u00e3o imediatamente \u2013 est\u00e3o sendo complementados e eventualmente substitu\u00eddos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode aprender mais sobre <a href=\"https:\/\/pageloot.com\/pt\/barcode\/how-to-make-barcode\/\">tipos de c\u00f3digos de barras e como criar c\u00f3digos escane\u00e1veis<\/a> para o seu caso de uso espec\u00edfico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3digos de Barras vs. C\u00f3digos QR: Uma Compara\u00e7\u00e3o Pr\u00e1tica<\/h2>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>RECURSO<\/th>\n<th>C\u00f3digo de Barras 1D (UPC\/EAN)<\/th>\n<th>C\u00f3digo de Barras 2D \/ C\u00f3digo QR<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Capacidade de dados<\/td>\n<td>~20\u201325 caracteres<\/td>\n<td>At\u00e9 7.000+ caracteres<\/td>\n<\/tr>\n<tr>\n<td>Dire\u00e7\u00e3o de leitura<\/td>\n<td>Passagem horizontal \u00fanica<\/td>\n<td>Omnidirecional<\/td>\n<\/tr>\n<tr>\n<td>Corre\u00e7\u00e3o de erros<\/td>\n<td>Nenhum<\/td>\n<td>Sim (at\u00e9 ~30% de toler\u00e2ncia a danos)<\/td>\n<\/tr>\n<tr>\n<td>Leitura pelo consumidor<\/td>\n<td>Requer scanner dedicado<\/td>\n<td>Funciona com c\u00e2meras de smartphone<\/td>\n<\/tr>\n<tr>\n<td>Din\u00e2mico\/edit\u00e1vel<\/td>\n<td>N\u00e3o<\/td>\n<td>Sim (com c\u00f3digos QR din\u00e2micos)<\/td>\n<\/tr>\n<tr>\n<td>Engajamento do consumidor<\/td>\n<td>Limitada<\/td>\n<td>URLs, p\u00e1ginas de produtos, promo\u00e7\u00f5es<\/td>\n<\/tr>\n<tr>\n<td>Prontid\u00e3o para PDV (2025)<\/td>\n<td>Universal<\/td>\n<td>Expandindo com Sunrise 2027<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para uma an\u00e1lise completa das compensa\u00e7\u00f5es, consulte <a href=\"https:\/\/pageloot.com\/pt\/barcode\/barcode-vs-qr-code\/\">c\u00f3digo de barras vs c\u00f3digo QR \u2013 o que \u00e9 melhor para o seu neg\u00f3cio<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O Que Isso Significa para o Seu Neg\u00f3cio<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea est\u00e1 atualmente usando c\u00f3digos de barras 1D para produtos de varejo, o cronograma Sunrise 2027 \u00e9 relevante. Adicionar um c\u00f3digo 2D \u2013 especificamente um c\u00f3digo QR GS1 Digital Link \u2013 ao lado do seu c\u00f3digo de barras existente prepara sua embalagem para um mundo onde os sistemas POS podem ler e processar os dados mais ricos que os c\u00f3digos 2D fornecem.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/supermarket-checkout-barcode-6caa9e-a7999a24b2a2.webp\" alt=\"Digitaliza\u00e7\u00e3o de c\u00f3digos de produtos\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea est\u00e1 usando c\u00f3digos de barras para engajamento com o consumidor \u2013 direcionando pessoas para p\u00e1ginas de produtos, manuais ou promo\u00e7\u00f5es \u2013 os c\u00f3digos QR j\u00e1 s\u00e3o a op\u00e7\u00e3o mais capaz. Ao contr\u00e1rio de um c\u00f3digo de barras 1D est\u00e1tico, um c\u00f3digo QR din\u00e2mico permite que voc\u00ea atualize o URL de destino ap\u00f3s a impress\u00e3o, para que voc\u00ea possa apontar o mesmo c\u00f3digo na embalagem existente para novo conte\u00fado sem uma reimpress\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3digos QR na embalagem podem vincular clientes a informa\u00e7\u00f5es nutricionais, v\u00eddeos de instru\u00e7\u00f5es, avalia\u00e7\u00f5es, promo\u00e7\u00f5es e op\u00e7\u00f5es de assinatura. Para orienta\u00e7\u00e3o pr\u00e1tica sobre posicionamento e design, consulte <a href=\"https:\/\/pageloot.com\/pt\/qr-codes-on\/product-packaging\/\">Como usar QR code em embalagens de produtos<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode <a href=\"https:\/\/pageloot.com\/pt\/barcode-scanner\/\">escanear c\u00f3digos de barras e c\u00f3digos QR online<\/a> usando uma c\u00e2mera ou imagem carregada se precisar verificar como seus c\u00f3digos s\u00e3o lidos antes da impress\u00e3o.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Atualize Seus C\u00f3digos de Produto Sem Reimprimir<\/strong> Se voc\u00ea precisa apontar embalagens existentes para novo conte\u00fado, o <a href=\"https:\/\/pageloot.com\/pt\/dynamic-qr-code-generator\/\">Gerador de QR Code Din\u00e2mico<\/a> permite que voc\u00ea altere o destino vinculado a qualquer momento e acompanhe o desempenho da leitura a partir de um painel central.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Perguntas frequentes<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-0664aa76713e\"><strong class=\"schema-faq-question\">Os c\u00f3digos de barras 1D v\u00e3o parar de funcionar depois de 2027?<\/strong> <p class=\"schema-faq-answer\">N\u00e3o imediatamente. O GS1 Sunrise 2027 estabelece uma meta para que todos os sistemas de PDV de varejo sejam capazes de escanear c\u00f3digos de barras 2D, n\u00e3o um prazo para a remo\u00e7\u00e3o de c\u00f3digos 1D. Durante o per\u00edodo de transi\u00e7\u00e3o, espera-se que ambos os tipos de c\u00f3digo coexistam nas embalagens dos produtos. No entanto, a dire\u00e7\u00e3o a longo prazo \u00e9 clara: os c\u00f3digos 2D se tornar\u00e3o o padr\u00e3o.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-338136c1a4de\"><strong class=\"schema-faq-question\">Os c\u00f3digos QR funcionam como c\u00f3digos de barras no caixa de varejo?<\/strong> <p class=\"schema-faq-answer\">Sim, quando estruturados como c\u00f3digos QR GS1 Digital Link, eles podem ser escaneados no PDV de varejo da mesma forma que um c\u00f3digo de barras UPC ou EAN \u00e9 hoje \u2013 extraindo o GTIN para consulta de pre\u00e7o \u2013 enquanto tamb\u00e9m carregam dados adicionais como n\u00fameros de lote e datas de validade. Os varejistas precisam de scanners de imagem com suporte a GS1 Digital Link para aproveitar isso.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ee40b06ac735\"><strong class=\"schema-faq-question\">Qual \u00e9 a diferen\u00e7a entre QR code est\u00e1tico e din\u00e2mico?<\/strong> <p class=\"schema-faq-answer\">Um c\u00f3digo QR est\u00e1tico tem seu destino codificado permanentemente \u2013 voc\u00ea n\u00e3o pode mudar para onde ele aponta depois de gerado. Um c\u00f3digo QR din\u00e2mico aponta para um URL de redirecionamento curto que pode ser atualizado a qualquer momento, permitindo que voc\u00ea altere o conte\u00fado vinculado sem reimprimir o c\u00f3digo. C\u00f3digos din\u00e2micos tamb\u00e9m suportam rastreamento de leitura e an\u00e1lises.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>O c\u00f3digo de barras morreu? Entenda a mudan\u00e7a do varejo dos c\u00f3digos 1D para os 2D, o GS1 Sunrise 2027, a for\u00e7a do QR Code e o impacto no seu neg\u00f3cio.<\/p>","protected":false},"author":17,"featured_media":54058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2602],"tags":[],"class_list":["post-13793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-barcode"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Are Barcodes Dead? Do Businesses Still Use Them?<\/title>\n<meta name=\"description\" content=\"Is anyone still using barcodes? Learn more about barcodes and why some businesses still use them over QR codes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/pt\/barcode\/are-barcodes-dead\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Barcodes Dead? The Shift from 1D to 2D Codes Explained\" \/>\n<meta property=\"og:description\" content=\"Is anyone still using barcodes? Learn more about barcodes and why some businesses still use them over QR codes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/pt\/barcode\/are-barcodes-dead\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-27T16:15:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T08:17:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2021\/10\/barcode-scanner-online-delivery.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/barcode\\\/are-barcodes-dead\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/barcode\\\/are-barcodes-dead\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"Are Barcodes Dead? 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