{"id":40761,"date":"2025-07-03T03:32:39","date_gmt":"2025-07-03T03:32:39","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/how-ab-testing-improves-qr-code-conversions\/"},"modified":"2026-04-22T13:17:35","modified_gmt":"2026-04-22T13:17:35","slug":"how-ab-testing-improves-qr-code-conversions","status":"publish","type":"post","link":"https:\/\/pageloot.com\/pl\/blog\/how-ab-testing-improves-qr-code-conversions\/","title":{"rendered":"Wytyczne dotycz\u0105ce poprawy konwersji kod\u00f3w QR za pomoc\u0105 test\u00f3w A\/B"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Czy Twoje kampanie z kodami QR nie generuj\u0105 oczekiwanego zaanga\u017cowania cyfrowego? Gdy wska\u017aniki skanowania pozostaj\u0105 niskie, firmy cz\u0119sto trac\u0105 potencjalnych klient\u00f3w i marnuj\u0105 bud\u017cet na materia\u0142y drukowane, kt\u00f3re publiczno\u015b\u0107 po prostu ignoruje. Ten przewodnik wyja\u015bnia, jak testy A\/B pozwalaj\u0105 zoptymalizowa\u0107 strategi\u0119 poprzez dostosowania oparte na danych, aby zmaksymalizowa\u0107 liczb\u0119 skan\u00f3w i ROI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dlaczego testy A\/B s\u0105 kluczowe dla ROI w marketingu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Testy A\/B, czyli testy dzielone, polegaj\u0105 na por\u00f3wnywaniu dw\u00f3ch wersji kodu QR w celu ustalenia, kt\u00f3ra z nich najbardziej rezonuje z Twoj\u0105 publiczno\u015bci\u0105. W marketingu fizycznym to podej\u015bcie przenosi Twoj\u0105 strategi\u0119 poza zgadywanie, dostarczaj\u0105c twardych danych o zachowaniach u\u017cytkownik\u00f3w. Statystyki pokazuj\u0105, \u017ce <a href=\"https:\/\/pageloot.com\/pl\/qr-code-marketing\/tracking-qr-codes\/\">\u015bledzenie kod\u00f3w QR<\/a> dzi\u0119ki testom A\/B mo\u017cna osi\u0105gn\u0105\u0107 \u015brednio 15-20% popraw\u0119 wska\u017anik\u00f3w skanowania.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Opieranie si\u0119 na danych w czasie rzeczywistym pozwala na zwinne zarz\u0105dzanie kampaniami. Na przyk\u0142ad, gigant handlu detalicznego Flipkart wykorzysta\u0142 analityk\u0119 do modyfikacji element\u00f3w projektu w trakcie kampanii, co ostatecznie zwi\u0119kszy\u0142o ich wska\u017anik skanowania o 15% i osi\u0105gn\u0119\u0142o ponad dwa miliony skan\u00f3w. Identyfikuj\u0105c, kt\u00f3ry wariant dzia\u0142a lepiej, mo\u017cesz skalowa\u0107 udan\u0105 wersj\u0119 i eliminowa\u0107 s\u0142abo dzia\u0142aj\u0105ce projekty, zanim zdecydujesz si\u0119 na pe\u0142ne wdro\u017cenie og\u00f3lnokrajowe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zmienne do testowania dla wi\u0119kszego zaanga\u017cowania<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aby uzyska\u0107 najdok\u0142adniejsze wyniki, nale\u017cy izolowa\u0107 jedn\u0105 zmienn\u0105 naraz. Je\u015bli zmienisz kolor, umiejscowienie i miejsce docelowe jednocze\u015bnie, nie b\u0119dziesz wiedzia\u0142, kt\u00f3ra konkretna zmiana spowodowa\u0142a wzrost wydajno\u015bci.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/simple-clean-infographic-on-white-background-square-format-topic-improving-qr-3846-a8fc95710b91.webp\" alt=\"Infografika testowania QR\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Projekt wizualny i branding<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Por\u00f3wnanie standardowego czarno-bia\u0142ego kodu z niestandardowym projektem cz\u0119sto przynosi dramatyczne rezultaty. Badania wskazuj\u0105, \u017ce <a href=\"https:\/\/pageloot.com\/pl\/blog\/9-qr-code-design-tips-for-better-scans\/\">markowych kod\u00f3w QR<\/a> mo\u017ce zwi\u0119kszy\u0107 wska\u017aniki skanowania nawet o 80% w por\u00f3wnaniu do og\u00f3lnych, niebrandowanych wersji. Rozwa\u017c testowanie r\u00f3\u017cnych kolor\u00f3w marki, dodanie wy\u015brodkowanego logo lub u\u017cycie niestandardowych ramek, aby zobaczy\u0107, co buduje najwi\u0119ksze zaufanie w\u015br\u00f3d Twoich u\u017cytkownik\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Komunikaty Call-to-Action (CTA)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tekst otaczaj\u0105cy Tw\u00f3j kod QR dostarcza niezb\u0119dnego kontekstu dla u\u017cytkownika, aby z nim wsp\u00f3\u0142dzia\u0142a\u0107. Og\u00f3lne \u201cSkanuj mnie\u201d mo\u017ce zosta\u0107 zignorowane, podczas gdy spersonalizowane lub oparte na warto\u015bci CTA mo\u017ce znacz\u0105co wp\u0142yn\u0105\u0107 na wyniki. Testowanie wysokowydajnych <a href=\"https:\/\/pageloot.com\/pl\/blog\/qr-code-call-to-actions-billboards\/\">wezwa\u0144 do dzia\u0142ania kod\u00f3w QR<\/a> takich jak \u201cSkanuj, aby otrzyma\u0107 15% zni\u017cki\u201d kontra \u201cDo\u0142\u0105cz do Klubu Lojalno\u015bciowego\u201d mo\u017ce skutkowa\u0107 40% wzrostem liczby skan\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategiczne umiejscowienie i \u015brodowisko<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fizyczne umiejscowienie Twojego kodu jest r\u00f3wnie wa\u017cne jak jego projekt. Powiniene\u015b przetestowa\u0107, czy kody dzia\u0142aj\u0105 lepiej na wysoko\u015bci wzroku (zazwyczaj mi\u0119dzy 106 a 167 cm) czy te\u017c umieszczenie na opakowaniu produktu w por\u00f3wnaniu do oznakowania na kraw\u0119dzi p\u00f3\u0142ki generuje wi\u0119kszy ruch. Analizowanie <a href=\"https:\/\/pageloot.com\/pl\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">umiejscowienie kodu QR<\/a> pomaga zrozumie\u0107, gdzie u\u017cytkownicy najprawdopodobniej maj\u0105 swoje telefony gotowe i stabilne po\u0142\u0105czenie internetowe do skanowania.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Zoptymalizuj swoj\u0105 wydajno\u015b\u0107<\/strong>: U\u017cyj <a href=\"https:\/\/pageloot.com\/pl\/dynamic-qr-code-generator\/\">dynamiczny generator kod\u00f3w QR<\/a> aby tworzy\u0107 edytowalne kody, kt\u00f3re pozwalaj\u0105 natychmiast aktualizowa\u0107 miejsca docelowe lub projekty bez koszt\u00f3w ponownego drukowania.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Ustanowienie ustrukturyzowanych ram test\u00f3w A\/B<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Udany test wymaga sp\u00f3jnej metodologii, aby zapewni\u0107, \u017ce Twoje dane s\u0105 statystycznie istotne i mo\u017cliwe do wykorzystania.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>  Zdefiniuj jasn\u0105 hipotez\u0119: Zacznij od konkretnego celu, takiego jak \u201cDodanie niebieskiej ramki do kodu zwi\u0119kszy liczb\u0119 skan\u00f3w o 10% w naszych lokalizacjach handlowych.\u201d<\/li>\n<li>  Wykorzystaj technologi\u0119 dynamiczn\u0105: Por\u00f3wnuj\u0105c <a href=\"https:\/\/pageloot.com\/pl\/blog\/dynamic-qr-codes-vs-static-which-works-better-in-ab-testing\/\">dynamiczne vs statyczne kody QR<\/a>, kody dynamiczne s\u0105 lepsze, poniewa\u017c zapewniaj\u0105 infrastruktur\u0119 \u015bledzenia i elastyczno\u015b\u0107 potrzebn\u0105 do test\u00f3w iteracyjnych.<\/li>\n<li>  Podziel ruch r\u00f3wnomiernie: Wdr\u00f3\u017c Wersj\u0119 A i Wersj\u0119 B w podobnych \u015brodowiskach lub w tym samym czasie, aby zapewni\u0107 uczciwe por\u00f3wnanie.<\/li>\n<li>  Monitoruj wska\u017aniki zaanga\u017cowania: U\u017cyj <a href=\"https:\/\/pageloot.com\/pl\/blog\/ultimate-guide-to-qr-code-analytics-dashboards\/\">panelu analitycznego kod\u00f3w QR w czasie rzeczywistym<\/a> do \u015bledzenia unikalnych skan\u00f3w, danych lokalizacyjnych i konkretnych urz\u0105dze\u0144 u\u017cywanych przez Twoj\u0105 publiczno\u015b\u0107.<\/li>\n<li>  Iteruj na podstawie wynik\u00f3w: Po osi\u0105gni\u0119ciu pr\u00f3bki co najmniej 200 unikalnych skan\u00f3w na wariant, zidentyfikuj zwyci\u0119zc\u0119 i rozpocznij nowy test na innej zmiennej, aby kontynuowa\u0107 optymalizacj\u0119.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Standardy techniczne zapewniaj\u0105ce wa\u017cne wyniki test\u00f3w<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u017badna zmienna marketingowa nie mo\u017ce przezwyci\u0119\u017cy\u0107 awarii technicznej. Przed uruchomieniem testu A\/B sprawd\u017a, czy oba warianty spe\u0142niaj\u0105 podstawowe wymagania dotycz\u0105ce skanowalno\u015bci. Wysoki kontrast jest najwa\u017cniejszym czynnikiem; zawsze u\u017cywaj ciemnych kolor\u00f3w pierwszego planu na jasnym tle, aby zapewni\u0107, \u017ce skanery mog\u0105 \u0142atwo odczyta\u0107 wzorzec danych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Musisz tak\u017ce chroni\u0107 \u201cstref\u0119 ciszy\u201d, czyli pusty margines o szeroko\u015bci co najmniej czterech modu\u0142\u00f3w wok\u00f3\u0142 kodu. Je\u015bli tekst lub obrazy narusz\u0105 t\u0119 przestrze\u0144, skaner mo\u017ce ca\u0142kowicie nie rozpozna\u0107 kodu. Je\u015bli chodzi o rozmiar, kod powinien mie\u0107 co najmniej 0,8 x 0,8 cala do u\u017cytku z bliskiej odleg\u0142o\u015bci. Je\u015bli dodajesz logo, u\u017cyj wy\u017cszego poziomu korekcji b\u0142\u0119d\u00f3w (Poziom Q lub H), aby zapewni\u0107, \u017ce kod pozostanie funkcjonalny, nawet je\u015bli cz\u0119\u015b\u0107 wzoru zostanie zas\u0142oni\u0119ta.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/simple-modern-illustration-square-format-white-background-with-blue-and-light-4417-72812e280cee.webp\" alt=\"Standardy testowania QR\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Analizuj Ka\u017cde Skanowanie<\/strong>: Uzyskaj g\u0142\u0119boki wgl\u0105d w zachowania u\u017cytkownik\u00f3w i trendy geograficzne dzi\u0119ki <a href=\"https:\/\/pageloot.com\/pl\/feature\/analytics\/\">analizy kod\u00f3w QR w czasie rzeczywistym<\/a> aby dok\u0142adnie zobaczy\u0107, jak dzia\u0142a Tw\u00f3j test A\/B.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Wska\u017aniki Wydajno\u015bci w Rzeczywistym \u015awiecie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Przygl\u0105danie si\u0119 udanym markom dostarcza wzorca tego, co jest mo\u017cliwe dzi\u0119ki optymalizacji kod\u00f3w QR. Starbucks, na przyk\u0142ad, powi\u0105za\u0142 sw\u00f3j program lojalno\u015bciowy QR z aplikacj\u0105 mobiln\u0105, a obecnie te interakcje stanowi\u0105 17% wszystkich ich transakcji w USA. Ten sukces opiera si\u0119 na ci\u0105g\u0142ym udoskonalaniu sposobu prezentacji kodu QR u\u017cytkownikowi podczas procesu p\u0142atno\u015bci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W sektorze handlu detalicznego IKEA wykorzysta\u0142a testy A\/B dla funkcji rzeczywisto\u015bci rozszerzonej opartych na kodach QR. Odkryli, \u017ce u\u017cytkownicy, kt\u00f3rzy anga\u017cowali si\u0119 w te cyfrowe punkty styku, mieli koszyki online o 27% wi\u0119ksze ni\u017c ci, kt\u00f3rzy tego nie robili. Podobnie, marka kosmetyczna odkry\u0142a, \u017ce zmiana og\u00f3lnego linku na spersonalizowane wezwanie do dzia\u0142ania (CTA), takie jak \u201cZnajd\u017a sw\u00f3j idealny produkt do piel\u0119gnacji sk\u00f3ry\u201d, zaowocowa\u0142a 40% wi\u0119ksz\u0105 liczb\u0105 skan\u00f3w i znacznie d\u0142u\u017cszym czasem trwania sesji na stronie internetowej.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-2e1e48efe5fe\"><strong class=\"schema-faq-question\">Czy mog\u0119 przeprowadzi\u0107 test A\/B na kodach QR, kt\u00f3re zosta\u0142y ju\u017c wydrukowane?<\/strong> <p class=\"schema-faq-answer\">Mo\u017cesz to zrobi\u0107 tylko wtedy, je\u015bli pierwotnie u\u017cy\u0142e\u015b dynamicznych kod\u00f3w QR. Poniewa\u017c dynamiczne kody przekierowuj\u0105 przez serwer, mo\u017cesz zmieni\u0107 docelowy adres URL lub ustawienia projektu w swoim panelu, bez konieczno\u015bci zmiany fizycznego kodu, kt\u00f3ry jest ju\u017c w r\u0119kach Twoich klient\u00f3w.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-2dcb24214f8a\"><strong class=\"schema-faq-question\">Ile skan\u00f3w potrzebuj\u0119 do wa\u017cnego testu A\/B?<\/strong> <p class=\"schema-faq-answer\">Aby osi\u0105gn\u0105\u0107 istotno\u015b\u0107 statystyczn\u0105, powiniene\u015b d\u0105\u017cy\u0107 do co najmniej 200 unikalnych skan\u00f3w na wariant. Zaleca si\u0119 r\u00f3wnie\u017c przeprowadzanie testu przez co najmniej dwa tygodnie, aby uwzgl\u0119dni\u0107 wahania w zachowaniach u\u017cytkownik\u00f3w w r\u00f3\u017cne dni tygodnia.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ad45fd70fee5\"><strong class=\"schema-faq-question\">Kt\u00f3re metryki s\u0105 najwa\u017cniejsze podczas analizy testu A\/B kod\u00f3w QR?<\/strong> <p class=\"schema-faq-answer\">While total scans tell you the overall volume, unique scans are more important for understanding reach. You should also monitor the conversion rate \u2013 the percentage of people who scanned the code and then completed the desired action on your landing page \u2013 to measure true ROI. To start optimizing your own campaigns and turn physical touchpoints into digital conversions, use a link QR code generator to create your first set of testable, branded codes.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Popraw konwersje kod\u00f3w QR dzi\u0119ki testom A\/B. Naucz si\u0119 optymalizowa\u0107 projekt wizualny, komunikaty CTA i strategiczne rozmieszczenie, wykorzystuj\u0105c dane do maksymalizacji zwrotu z inwestycji marketingowych.<\/p>","protected":false},"author":17,"featured_media":50619,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-40761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guidelines for Improving QR Code Conversions with A\/B Testing<\/title>\n<meta name=\"description\" content=\"Improve QR code conversions with A\/B testing. Learn to optimize visual design, CTA messaging, and strategic placement using data to maximize your marketing ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/pl\/blog\/how-ab-testing-improves-qr-code-conversions\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guidelines for Improving QR Code Conversions with A\/B Testing\" \/>\n<meta property=\"og:description\" content=\"Improve QR code conversions with A\/B testing. Learn to optimize visual design, CTA messaging, and strategic placement using data to maximize your marketing ROI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/pl\/blog\/how-ab-testing-improves-qr-code-conversions\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-03T03:32:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T13:17:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-marketing-scene-in-a-modern-retail-environment-a-shopp-4608-ecc32103f537.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1408\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"Guidelines for Improving QR Code Conversions with A\\\/B Testing\",\"datePublished\":\"2025-07-03T03:32:39+00:00\",\"dateModified\":\"2026-04-22T13:17:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/\"},\"wordCount\":1094,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-marketing-scene-in-a-modern-retail-environment-a-shopp-4608-ecc32103f537.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"pl\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/\",\"name\":\"Guidelines for Improving QR Code Conversions with A\\\/B Testing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-marketing-scene-in-a-modern-retail-environment-a-shopp-4608-ecc32103f537.webp\",\"datePublished\":\"2025-07-03T03:32:39+00:00\",\"dateModified\":\"2026-04-22T13:17:35+00:00\",\"description\":\"Improve QR code conversions with A\\\/B testing. 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To start optimizing your own campaigns and turn physical touchpoints into digital conversions, use a link QR code generator to create your first set of testable, branded codes.","inLanguage":"pl"},"inLanguage":"pl"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/pl\/wp-json\/wp\/v2\/posts\/40761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/pl\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/pl\/wp-json\/wp\/v2\/comments?post=40761"}],"version-history":[{"count":7,"href":"https:\/\/pageloot.com\/pl\/wp-json\/wp\/v2\/posts\/40761\/revisions"}],"predecessor-version":[{"id":52834,"href":"https:\/\/pageloot.com\/pl\/wp-json\/wp\/v2\/posts\/40761\/revisions\/52834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/pl\/wp-json\/wp\/v2\/media\/50619"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/pl\/wp-json\/wp\/v2\/media?parent=40761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/pl\/wp-json\/wp\/v2\/categories?post=40761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/pl\/wp-json\/wp\/v2\/tags?post=40761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}