{"id":2929,"date":"2019-05-01T19:23:41","date_gmt":"2019-05-01T19:23:41","guid":{"rendered":"https:\/\/pageloot.com\/?p=2929"},"modified":"2024-07-30T13:15:22","modified_gmt":"2024-07-30T13:15:22","slug":"why-use-qr-codes","status":"publish","type":"post","link":"https:\/\/pageloot.com\/pl\/qr-code-marketing\/why-use-qr-codes\/","title":{"rendered":"Jak uzyska\u0107 lepsz\u0105 obs\u0142ug\u0119 klienta za pomoc\u0105 kod\u00f3w QR"},"content":{"rendered":"

Kody QR mog\u0105 na pocz\u0105tku wygl\u0105da\u0107 irytuj\u0105co - s\u0105 blokowe i je\u015bli Twoja strona internetowa lub motyw plakatu nie jest czarno-bia\u0142y, jest szansa, \u017ce nie zmieszcz\u0105 si\u0119 w projekcie. Jednak te ma\u0142e kwadraty nios\u0105 ze sob\u0105 cenne informacje cyfrowe i ludzie ju\u017c je znaj\u0105. Innymi s\u0142owy, robi\u0105 wielkie materia\u0142y marketingowe<\/a>.<\/p>\n\n\n\n

Kody QR zabra\u0142y \u015bwiat szturmem oko\u0142o dekady temu. Kilka lat temu mo\u017cna by\u0142o je zobaczy\u0107 wsz\u0119dzie - na opakowaniach artyku\u0142\u00f3w spo\u017cywczych, wizyt\u00f3wki<\/a>plakaty i billboardy, mi\u0119dzy innymi. Dzi\u015b nie s\u0105 one ju\u017c postrzegane jako szum - g\u0142\u00f3wnie dlatego, \u017ce zosta\u0142y \u017ale wdro\u017cone przez wielu ekspert\u00f3w, kt\u00f3rzy nie mieli poj\u0119cia, jak je w\u0142a\u015bciwie wykorzysta\u0107.<\/p>\n\n\n\n

Z tym wszystkim, cel kod\u00f3w QR nie zmieni\u0142 si\u0119. Nadal s\u0105 one popularne i wci\u0105\u017c zyskuj\u0105 na popularno\u015bci w wielu cz\u0119\u015bciach \u015bwiata. Jest to naprawd\u0119 \u0142atwe do stw\u00f3rz kod QR dla swojej firmy<\/a>. S\u0105 one uproszczone i maj\u0105 charakter techniczny, dzi\u0119ki czemu s\u0105 \u0142atwe do wykonania i czytelne. W dzisiejszych czasach wydaj\u0105 si\u0119 by\u0107 bardziej popularne w Azji ni\u017c na zachodzie - to przecie\u017c ogromny rynek zbytu.<\/p>\n\n\n\n

W prawdziwym \u015bwiecie, wszystko\nchodzi o wdro\u017cenie. Kody QR maj\u0105 zar\u00f3wno za, jak i przeciw, ale wdro\u017cenie\ndoskonale w odpowiedniej kampanii b\u0119dzie dzia\u0142a\u0107 d\u0142ugo. W ko\u0144cu to samo\nZasada ta dotyczy praktycznie ka\u017cdej techniki stosowanej w bran\u017cy marketingowej. Zr\u00f3b to\ni mo\u017cesz przezwyci\u0119\u017cy\u0107 wady i wzmocni\u0107 zalety.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Wszechstronno\u015b\u0107 przychodzi pierwsza<\/strong><\/h2>\n\n\n\n

Kody QR mog\u0105 by\u0107 dodane w dowolnym miejscu<\/a>co czyni je niezwykle wszechstronnymi. Mog\u0105 wyst\u0119powa\u0107 w reklamie telewizyjnej, billboardach, wizyt\u00f3wkach, opakowaniach, czasopisma<\/a> i tak dalej. Oczywi\u015bcie, ka\u017cde \u015brodowisko marketingowe ma swoje w\u0142asne zasady.<\/p>\n\n\n\n

Na przyk\u0142ad, m\u00f3wi si\u0119, \u017ce\nprzeci\u0119tny cz\u0142owiek potrzebuje 15 sekund, aby wyj\u0105\u0107 smartfon, otworzy\u0107 go i otworzy\u0107.\nskanowanie aplikacji i sprawdzenie kodu. Z tego powodu musz\u0105 one by\u0107 na ekranie\nprzez ponad 15 sekund, gdy jest reklamowany w telewizji. Poza tym, nie s\u0105 one takie\nwydajny w poruszaj\u0105cych si\u0119 autobusach.<\/p>\n\n\n\n

Ale w rzeczywisto\u015bci, to\nWszechstronno\u015b\u0107 oznacza, \u017ce kody QR mo\u017cna stosowa\u0107 dos\u0142ownie wsz\u0119dzie. Tak d\u0142ugo, jak\nPotencjalni klienci mog\u0105 je zobaczy\u0107 i odkry\u0107 cyfrowe do\u015bwiadczenie, Ty jeste\u015b\nZwyci\u0119zca. Mo\u017cesz ich u\u017cy\u0107, aby po\u0142\u0105czy\u0107 si\u0119 z Twoj\u0105 stron\u0105 internetow\u0105, skomponowa\u0107 wiadomo\u015b\u0107 tekstow\u0105, zrobi\u0107\ndarowizna i tak dalej.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A Bridge Between Online and\nOffline<\/strong><\/h2>\n\n\n\n

Je\u015bli zostanie u\u017cyty we w\u0142a\u015bciwy spos\u00f3b, to\ncel kod\u00f3w QR kr\u0105\u017cy wok\u00f3\u0142 \u0142\u0105czenia \u015bwiata offline z internetem\n\u015brodowisko. Mo\u017cna dos\u0142ownie przesuwa\u0107 sprzeda\u017c z jednego \u015bwiata do drugiego. Mo\u017cesz\nr\u00f3wnie\u017c skorzysta\u0107 z kampanii offline i wypromowa\u0107 produkt online.<\/p>\n\n\n\n

Upewnij si\u0119, \u017ce twoja strona internetowa lub\nstrona docelowa jest zoptymalizowana mobilnie, a kod QR mo\u017ce przyci\u0105ga\u0107 potencja\u0142\nkonsument\u00f3w jak nic innego. Kurs przeliczeniowy jest wy\u017cszy, poniewa\u017c tylko ci\nkt\u00f3rzy s\u0105 naprawd\u0119 zainteresowani, b\u0119d\u0105 naprawd\u0119 skanowa\u0107 twoje kody. Mo\u017cesz je po\u0142\u0105czy\u0107 z\nwezwanie do dzia\u0142ania, aplikacja lub inny rodzaj pokusy.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Mo\u017cliwe do prze\u015bledzenia wyniki i\nWydajno\u015b\u0107<\/strong><\/h2>\n\n\n\n

Wiele kampanii reklamowych\nnie mo\u017ce by\u0107 \u015bledzony. Wyobra\u017amy sobie reklam\u0119 w radiu lub telewizji. Podczas gdy reklama\nfirma mo\u017ce zdoby\u0107 wi\u0119cej klient\u00f3w, nikt tak naprawd\u0119 nie wie, ilu z nich\nfaktycznie przyszed\u0142 z powodu tego og\u0142oszenia.<\/p>\n\n\n\n

Kody QR cz\u0119sto s\u0105 dostarczane z analiza sieciowa<\/a>. Musz\u0105 by\u0107 one u\u017cywane prawid\u0142owo - wybierz odpowiednie kody QR i umie\u015b\u0107 je w idealnych miejscach. Otrzymasz cenne szczeg\u00f3\u0142y i statystyki dotycz\u0105ce Twojej kampanii, dzi\u0119ki czemu b\u0119dziesz dok\u0142adnie wiedzia\u0142, co dzia\u0142a, a co nie.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Marka i atrakcyjno\u015b\u0107<\/strong><\/h2>\n\n\n\n

Kody QR powinny by\u0107 czarne i\nbia\u0142y dla maksymalnej wydajno\u015bci, ale to nie jest og\u00f3lna zasada. Mo\u017cesz r\u00f3wnie\u017c\nwdra\u017ca\u0107 obrazy, prace plastyczne, logotypy i tak dalej. Je\u015bli zrobione poprawnie, czytelnik\npowinien postrzega\u0107 dodatkowe zawody jako bia\u0142y szum. Je\u015bli zrobisz to \u017ale, to\nskaner poda b\u0142\u0105d. Z tego powodu mo\u017cesz potrzebowa\u0107 troch\u0119 potrenowa\u0107 -\npr\u00f3ba i b\u0142\u0105d. Ponadto, upewnij si\u0119, \u017ce Tw\u00f3j kod QR dzia\u0142a na tak wielu urz\u0105dzeniach jak\nMo\u017cliwe.<\/p>\n\n\n\n

Ten pomys\u0142 zapewnia dost\u0119p do\nkreatywno\u015b\u0107 i zabawa. Mo\u017cesz tworzy\u0107 zabawne kody QR, kt\u00f3re reklamuj\u0105 Twoj\u0105 firm\u0119\nzanim nawet zostan\u0105 zeskanowane.<\/p>\n\n\n\n

Wniosek<\/strong><\/h2>\n\n\n\n

Aby uzupe\u0142ni\u0107 wszystkie te korzy\u015bci, nie nale\u017cy r\u00f3wnie\u017c zapomina\u0107 o efektywno\u015bci kosztowej. Stworzenie kodu QR zajmuje kilka sekund. Mo\u017cesz wymy\u015bli\u0107 kilka podstawowych projekt\u00f3w za darmo - wi\u0119kszo\u015b\u0107 generator\u00f3w QR jest darmowa. Oczywi\u015bcie, je\u015bli chcesz mie\u0107 jakie\u015b wymy\u015blne projekty lub chcesz wdro\u017cy\u0107 jaki\u015b kreatywny projekt, s\u0105 szanse, \u017ce b\u0119dziesz musia\u0142 zap\u0142aci\u0107.<\/p>\n\n\n\n

Podsumowuj\u0105c, kody QR nie s\u0105\nmusz\u0105 kosztowa\u0107 grosze, ale ich warto\u015b\u0107 mo\u017ce by\u0107 ogromna, je\u015bli zostan\u0105 prawid\u0142owo wykorzystane, a nie do\nwspomnie\u0107 o ich d\u0142ugoterminowym celu.<\/p>","protected":false},"excerpt":{"rendered":"

QR codes may look annoying at first \u2013 they are blocky and unless your website or poster theme is black and white, chances are they will not fit into the design. However, these little squares carry valuable digital information and people are already familiar with them. In other words, they make great marketing material. QR … Przeczytaj wi\u0119cej<\/a><\/p>","protected":false},"author":17,"featured_media":3077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-code-marketing"],"yoast_head":"\nQR Codes - Are They Still a Thing?<\/title>\n<meta name=\"description\" content=\"Analyze the profile and overall purpose of QR codes. 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See their amazing benefits for your next marketing campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/pl\/qr-code-marketing\/why-use-qr-codes\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-01T19:23:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-30T13:15:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2019\/05\/why-would-you-use-qr-codes-e1557692088890.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"How to Get Better Customer Engagements with QR Codes\",\"datePublished\":\"2019-05-01T19:23:41+00:00\",\"dateModified\":\"2024-07-30T13:15:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/\"},\"wordCount\":765,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/why-would-you-use-qr-codes-e1557692088890.jpg\",\"articleSection\":[\"QR Code Marketing\"],\"inLanguage\":\"pl\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/\",\"name\":\"QR Codes - Are They Still a Thing?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/why-would-you-use-qr-codes-e1557692088890.jpg\",\"datePublished\":\"2019-05-01T19:23:41+00:00\",\"dateModified\":\"2024-07-30T13:15:22+00:00\",\"description\":\"Analyze the profile and overall purpose of QR codes. 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