{"id":2095,"date":"2019-04-21T16:29:24","date_gmt":"2019-04-21T16:29:24","guid":{"rendered":"https:\/\/pageloot.com\/?p=2095"},"modified":"2026-10-21T05:53:48","modified_gmt":"2026-10-21T05:53:48","slug":"use-qr-codes-in-print-media","status":"publish","type":"post","link":"https:\/\/pageloot.com\/pl\/how-to\/use-qr-codes-in-print-media\/","title":{"rendered":"Kody QR w reklamie drukowanej: wskaz\u00f3wki"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Kody QR w druku op\u0142acaj\u0105 si\u0119 tylko wtedy, gdy ludzie mog\u0105 je zeskanowa\u0107, a Ty widzisz rezultat. U\u017cywaj czarnych modu\u0142\u00f3w na bia\u0142ym tle, zachowaj pusty margines o szeroko\u015bci co najmniej czterech modu\u0142\u00f3w, drukuj kody o szeroko\u015bci co najmniej 0,8 cala (2 cm) i przetestuj wydrukowan\u0105 pr\u00f3bk\u0119 dwoma lub trzema telefonami przed pe\u0142nym nak\u0142adem. Aby mierzy\u0107 skany lub naprawi\u0107 link po wydrukowaniu, u\u017cyj dynamicznego kodu. Ten przewodnik obejmuje projektowanie, rozmiar, umiejscowienie, \u015bledzenie i metody drukowania dla ulotek, plakat\u00f3w, broszur, opakowa\u0144 i reklam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Projektowanie pod k\u0105tem skanowalno\u015bci i czytelno\u015bci<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Skanery odczytuj\u0105 r\u00f3\u017cnic\u0119 mi\u0119dzy ciemnymi modu\u0142ami a jasnym t\u0142em, dlatego kontrast jest najwa\u017cniejszy. Czer\u0144 na bieli to najbezpieczniejszy wyb\u00f3r. Ciemny kolor marki na jasnym tle r\u00f3wnie\u017c dzia\u0142a. Unikaj odwr\u00f3conych kod\u00f3w (jasne modu\u0142y na ciemnym tle) i par o niskim kontra\u015bcie, takich jak jasnoszary na bia\u0142ym, poniewa\u017c wiele aplikacji skanuj\u0105cych zawodzi w ich przypadku, zw\u0142aszcza przy s\u0142abym o\u015bwietleniu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zachowaj \u201estref\u0119 ciszy\u201d, czyli pusty margines wok\u00f3\u0142 kodu. Standard wymaga co najmniej czterech modu\u0142\u00f3w z ka\u017cdej strony. Nie dopuszczaj, aby tekst, zdj\u0119cia lub obramowania wchodzi\u0142y w ten margines. Do pliku do druku u\u017cyj formatu wektorowego: SVG, EPS lub wektorowego PDF. Pliki wektorowe zachowuj\u0105 ostro\u015b\u0107 w ka\u017cdym rozmiarze, podczas gdy ma\u0142y plik PNG staje si\u0119 rozmazany po powi\u0119kszeniu. Aby uzyska\u0107 wi\u0119cej wskaz\u00f3wek projektowych, przeczytaj nasz <a href=\"https:\/\/pageloot.com\/pl\/blog\/best-practices-for-qr-code-readability\/\">najlepszymi praktykami w zakresie czytelno\u015bci kod\u00f3w QR<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Nie rozci\u0105gaj ani nie przycinaj kodu. Zachowaj jego kwadratowy kszta\u0142t.<\/li><li>Zachowaj ma\u0142e logo, o szeroko\u015bci oko\u0142o jednej pi\u0105tej szeroko\u015bci kodu lub mniej, i przetestuj wydrukowany wynik.<\/li><li>Umie\u015b\u0107 kr\u00f3tkie wezwanie do dzia\u0142ania obok kodu, takie jak \u201eSkanuj, aby zobaczy\u0107 menu\u201d lub \u201eSkanuj, aby otrzyma\u0107 10 procent zni\u017cki\u201d. Kod bez powodu do skanowania generuje mniej skan\u00f3w.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Okre\u015blanie prawid\u0142owego rozmiaru dla materia\u0142\u00f3w drukowanych<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rozmiar zale\u017cy od odleg\u0142o\u015bci skanowania. Powszechna zasada to 10:1: jeden cal szeroko\u015bci kodu na ka\u017cde dziesi\u0119\u0107 cali odleg\u0142o\u015bci. Plakat skanowany z odleg\u0142o\u015bci 20 cali potrzebuje kodu o szeroko\u015bci co najmniej 2 cali. Kod na billboardzie skanowany z 10 st\u00f3p potrzebuje oko\u0142o 12 cali.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-print-3da34a-97119f40c426.webp\" alt=\"przewodniku po rozmiarach kod\u00f3w QR\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Typowe pocz\u0105tkowe rozmiary do druku:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Wizyt\u00f3wka lub ma\u0142a etykieta: co najmniej 0,8 x 0,8 cala (2 x 2 cm).<\/li><li>Ulotka, broszura lub opakowanie produktu: od 1 do 1,5 cala (2,5 do 4 cm).<\/li><li>Plakat lub szyld witrynowy: 2 cale (5 cm) lub wi\u0119cej, wi\u0119kszy, je\u015bli ludzie czytaj\u0105 go z drugiego ko\u0144ca pokoju.<\/li><li>Baner lub billboard: zastosuj zasad\u0119 10:1 do rzeczywistej odleg\u0142o\u015bci ogl\u0105dania.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u015bli kod zawiera d\u0142ugi adres URL lub logo, powi\u0119ksz go o 20 do 30 procent. Kr\u00f3tki link tworzy mniej modu\u0142\u00f3w, co sprawia, \u017ce kod jest czystszy i \u0142atwiejszy. Szorstkie powierzchnie, takie jak tektura czy tkanina, r\u00f3wnie\u017c wymagaj\u0105 wi\u0119kszego kodu. Nasze <a href=\"https:\/\/pageloot.com\/pl\/how-to\/qr-code-size-guide\/\">przewodniku po rozmiarach kod\u00f3w QR<\/a> wymienia rozmiary dla wi\u0119kszej liczby materia\u0142\u00f3w.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Tw\u00f3rz markowe kody dla swoich reklam drukowanych<\/strong> U\u017cyj <a href=\"https:\/\/pageloot.com\/pl\/qr-code-generator-with-logo\/\">Generator kod\u00f3w QR z logo<\/a> do tworzenia kod\u00f3w z Twoimi kolorami i logo. Sprawd\u017a kontrast i przetestuj wydruk przed z\u0142o\u017ceniem zam\u00f3wienia.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Jak doda\u0107 kod QR do reklamy drukowanej<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>Wybierz miejsce docelowe: stron\u0119 docelow\u0105 stworzon\u0105 dla materia\u0142u drukowanego, a nie stron\u0119 g\u0142\u00f3wn\u0105. Upewnij si\u0119, \u017ce szybko \u0142aduje si\u0119 na telefonie.<\/li><li>Zdecyduj, czy statyczny, czy dynamiczny (patrz poni\u017cej). Utw\u00f3rz kod w <a href=\"https:\/\/pageloot.com\/pl\/qr-code-generator\/\">generator kod\u00f3w QR Pageloot<\/a>. Mo\u017cesz pobra\u0107 pliki PNG, SVG i PDF z darmowego narz\u0119dzia.<\/li><li>Pobierz plik SVG lub wektorowy PDF dla projektanta lub drukarni.<\/li><li>Umie\u015b\u0107 kod w projekcie w wybranym rozmiarze, z wyra\u017an\u0105 stref\u0105 ciszy i wezwaniem do dzia\u0142ania obok.<\/li><li>Wydrukuj jedn\u0105 pr\u00f3b\u0119 na prawdziwym papierze. Zeskanuj j\u0105 z rzeczywistej odleg\u0142o\u015bci za pomoc\u0105 iPhone'a i telefonu z Androidem.<\/li><li>Drukuj pe\u0142ny nak\u0142ad tylko po tym, jak pr\u00f3ba zostanie zeskanowana na ka\u017cdym testowanym telefonie.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Strategiczne umiejscowienie i do\u015bwiadczenie u\u017cytkownika<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Umie\u015b\u0107 kod tam, gdzie ludzie mog\u0105 go zobaczy\u0107 i stabilnie trzyma\u0107 telefon. Na plakatach i szyldach umie\u015b\u0107 go na wysoko\u015bci oczu, oko\u0142o 3,5 do 5,5 stopy od ziemi. Ludzie skanuj\u0105 cz\u0119\u015bciej, gdy stoj\u0105 nieruchomo, na przyk\u0142ad na przystanku autobusowym, w poczekalni lub przy stoliku w restauracji. Nie umieszczaj kod\u00f3w na ruchomych pojazdach, wysokich sufitach ani w miejscach bez zasi\u0119gu telefonu, takich jak niekt\u00f3re stacje metra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unikaj zakrzywionych powierzchni, takich jak butelki, oraz zgi\u0119\u0107 lub margines\u00f3w magazynu, poniewa\u017c wz\u00f3r si\u0119 zniekszta\u0142ca i nie udaje si\u0119 go zeskanowa\u0107. B\u0142yszcz\u0105cy papier i szk\u0142o odbijaj\u0105 \u015bwiat\u0142o do aparatu. Matowe wyko\u0144czenie skanuje si\u0119 bardziej niezawodnie. Wi\u0119cej pomys\u0142\u00f3w na umieszczenie znajdziesz w naszych <a href=\"https:\/\/pageloot.com\/pl\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">kompletny przewodnik po umieszczaniu kod\u00f3w QR w marketingu<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u015aledzenie zaanga\u017cowania i analityka wydajno\u015bci<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamiczny kod QR pozwala mierzy\u0107 efektywno\u015b\u0107 wydruk\u00f3w. Mo\u017cesz zobaczy\u0107 liczb\u0119 skan\u00f3w, czas skanowania, przybli\u017cone lokalizacje i typy urz\u0105dze\u0144 dla ka\u017cdej ulotki, plakatu lub reklamy. Przypisz ka\u017cdemu umiejscowieniu w\u0142asny kod, na przyk\u0142ad jeden dla reklamy w czasopi\u015bmie i jeden dla plakatu ulicznego, i por\u00f3wnaj wyniki, aby zdecydowa\u0107, gdzie przeznaczy\u0107 kolejny bud\u017cet na druk.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/flat-dashboard-flyer-287f0c-fca9a08b6577.webp\" alt=\"Panel analityczny QR\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Kody dynamiczne pozwalaj\u0105 r\u00f3wnie\u017c zmienia\u0107 miejsce docelowe po wydrukowaniu. U\u017cywaj\u0105 kr\u00f3tkiego linku przekierowuj\u0105cego, wi\u0119c je\u015bli oferta si\u0119 sko\u0144czy lub strona zostanie przeniesiona, edytujesz link, a wydrukowany kod nadal dzia\u0142a. Dlatego kody dynamiczne nadaj\u0105 si\u0119 do wszystkiego, czego nie mo\u017cna tanio wydrukowa\u0107 ponownie, jak na przyk\u0142ad nak\u0142ad 5000 broszur. Dowiedz si\u0119 wi\u0119cej o <a href=\"https:\/\/pageloot.com\/pl\/qr-code-marketing\/tracking-qr-codes\/\">\u015bledzenie kod\u00f3w QR<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kody statyczne wystarcz\u0105, gdy link nigdy si\u0119 nie zmieni i nie potrzebujesz statystyk, na przyk\u0142ad kod Wi-Fi lub link do sta\u0142ej strony internetowej. Kody statyczne nigdy nie wygasaj\u0105 i nie maj\u0105 limitu skan\u00f3w. Kody dynamiczne oferuj\u0105 14-dniowy bezp\u0142atny okres pr\u00f3bny, a plany mo\u017cesz zobaczy\u0107 na <a href=\"https:\/\/pageloot.com\/pl\/pricing\/\">strona cenowa<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Monitoruj wydajno\u015b\u0107 swojej kampanii<\/strong> Rozpocznij bezp\u0142atny okres pr\u00f3bny z <a href=\"https:\/\/pageloot.com\/pl\/dynamic-qr-code-generator\/\">Generator dynamicznych kod\u00f3w QR<\/a> aby tworzy\u0107 edytowalne kody i przegl\u0105da\u0107 statystyki skanowania dla ka\u017cdej wydrukowanej sztuki.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Wp\u0142yw technik drukowania na sukces skanowania<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Druk cyfrowy nadaje si\u0119 do kr\u00f3tkich serii i daje ostre rezultaty na wi\u0119kszo\u015bci papier\u00f3w. Druk offsetowy kosztuje mniej za sztuk\u0119 przy du\u017cych nak\u0142adach i zapewnia czyste kraw\u0119dzie. Na tekstyliach, etykietach i innych specjalnych materia\u0142ach atrament mo\u017ce si\u0119 rozmaza\u0107 lub wyblakn\u0105\u0107, dlatego najpierw popro\u015b drukarni\u0119 o pr\u00f3bk\u0119.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Papier daje najlepszy kontrast. Szorstka tektura, tkanina i metal wymagaj\u0105 wi\u0119kszego kodu i silnego kontrastu. Przeczytaj wi\u0119cej o <a href=\"https:\/\/pageloot.com\/pl\/blog\/how-printing-techniques-impact-qr-code-scannability\/\">jak techniki druku wp\u0142ywaj\u0105 na skanowalno\u015b\u0107 kod\u00f3w QR<\/a>. Zawsze testuj wydrukowan\u0105 pr\u00f3bk\u0119 kilkoma telefonami w r\u00f3\u017cnym \u015bwietle, zanim zatwierdzisz nak\u0142ad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nie skanuje? Sprawd\u017a te przyczyny<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Niski kontrast: u\u017cyj ciemnych modu\u0142\u00f3w na jasnym tle.<\/li><li>Brak strefy ciszy: usu\u0144 co najmniej cztery modu\u0142y pustej przestrzeni wok\u00f3\u0142 kodu.<\/li><li>Zbyt ma\u0142y na odleg\u0142o\u015b\u0107: zastosuj zasad\u0119 10:1.<\/li><li>Plik o niskiej rozdzielczo\u015bci: u\u017cyj SVG, EPS lub wektorowego PDF.<\/li><li>Odblaski lub zakrzywiona powierzchnia: u\u017cyj matowego wyko\u0144czenia i p\u0142askiej powierzchni.<\/li><li>Zbyt g\u0119sty kod: skr\u00f3\u0107 adres URL lub u\u017cyj kr\u00f3tkiego linku, aby uzyska\u0107 wi\u0119ksze, prostsze modu\u0142y.<\/li><li>Nieaktywny lub zmieniony link: w przypadku kodu dynamicznego napraw miejsce docelowe w panelu.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Najcz\u0119\u015bciej zadawane pytania<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-pr00x11\"><strong class=\"schema-faq-question\">Czy mog\u0119 zmieni\u0107 miejsce docelowe kodu QR po wydrukowaniu moich reklam?<\/strong> <p class=\"schema-faq-answer\">Tak, je\u015bli u\u017cywasz dynamicznego kodu QR. Wydrukowany kod wskazuje na kr\u00f3tki link przekierowuj\u0105cy, a Ty edytujesz miejsce docelowe w swoim panelu. Statyczny kod nie mo\u017ce zosta\u0107 zmieniony po wydrukowaniu.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr01x18\"><strong class=\"schema-faq-question\">Dlaczego wydrukowany kod QR si\u0119 nie skanuje?<\/strong> <p class=\"schema-faq-answer\">Zwyk\u0142e przyczyny to niski kontrast, brak strefy ciszy, kod zbyt ma\u0142y w stosunku do odleg\u0142o\u015bci, rozmazany plik o niskiej rozdzielczo\u015bci lub odblaski od b\u0142yszcz\u0105cego papieru. Wydrukuj pr\u00f3b\u0119 i zeskanuj j\u0105 kilkoma telefonami, aby znale\u017a\u0107 przyczyn\u0119.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr02x25\"><strong class=\"schema-faq-question\">Jaki jest najlepszy format pliku do drukowania kod\u00f3w QR na materia\u0142ach marketingowych?<\/strong> <p class=\"schema-faq-answer\">Formaty wektorowe, takie jak SVG, EPS lub wektorowy PDF, s\u0105 najlepsze do profesjonalnego druku. Skaluj\u0105 si\u0119 do dowolnego rozmiaru i zachowuj\u0105 ostre kraw\u0119dzie.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr03x32\"><strong class=\"schema-faq-question\">Jaki rozmiar powinien mie\u0107 kod QR w druku?<\/strong> <p class=\"schema-faq-answer\">Co najmniej 0,8 x 0,8 cala (2 x 2 cm) na ma\u0142ych przedmiotach, od 1 do 1,5 cala na ulotkach i opakowaniach, i oko\u0142o 1 cala na ka\u017cde 10 cali odleg\u0142o\u015bci skanowania na plakatach i szyldach.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr04x39\"><strong class=\"schema-faq-question\">Czy mog\u0119 \u015bledzi\u0107, ile os\u00f3b skanuje kod QR w czasopi\u015bmie lub ulotce?<\/strong> <p class=\"schema-faq-answer\">Tak, z dynamicznym kodem QR. Utw\u00f3rz jeden kod na reklam\u0119 lub ulotk\u0119 i mo\u017cesz por\u00f3wna\u0107 skany wed\u0142ug czasu, lokalizacji i urz\u0105dzenia.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr05x46\"><strong class=\"schema-faq-question\">Czy kody QR w druku trac\u0105 wa\u017cno\u015b\u0107?<\/strong> <p class=\"schema-faq-answer\">Statyczne kody QR nigdy nie wygasaj\u0105. Kody dynamiczne dzia\u0142aj\u0105, gdy Tw\u00f3j plan jest aktywny, i staj\u0105 si\u0119 nieaktywne po zako\u0144czeniu planu, dlatego utrzymuj plan aktywny tak d\u0142ugo, jak d\u0142ugo u\u017cywany jest wydrukowany materia\u0142.<\/p> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Dowiedz si\u0119, jak u\u017cywa\u0107 kod\u00f3w QR w reklamie drukowanej. Zasady czytelno\u015bci, rozmiaru i umiejscowienia pomog\u0105 po\u0142\u0105czy\u0107 marketing offline z online.<\/p>","protected":false},"author":17,"featured_media":53422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guidelines for Using QR Codes in Print Advertising<\/title>\n<meta name=\"description\" content=\"Learn how to use QR codes in print advertising. Follow these guidelines for scannability, sizing, and placement to bridge the physical-to-digital marketing gap.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/pl\/how-to\/use-qr-codes-in-print-media\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guidelines for Using QR Codes in Print Advertising\" \/>\n<meta property=\"og:description\" content=\"Learn how to use QR codes in print advertising. 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Dzi\u0119ki g\u0142\u0119bokiej wiedzy specjalistycznej zdobytej przez ponad 5 lat wy\u0142\u0105cznie w zakresie kod\u00f3w QR, Siim sta\u0142 si\u0119 ekspertem merytorycznym w tej dziedzinie. Dokonuje znacz\u0105cych post\u0119p\u00f3w w wykorzystywaniu technologii QR do upraszczania i wzmacniania interakcji cyfrowych. Jego podr\u00f3\u017c nie zacz\u0119\u0142a si\u0119 tutaj. Siim ma rozleg\u0142\u0105 wiedz\u0119 cyfrow\u0105 z ponad 10-letnim do\u015bwiadczeniem w sektorze oprogramowania jako us\u0142ugi (SaaS), co \u015bwiadczy o jego g\u0142\u0119boko zakorzenionej wiedzy na temat rozwi\u0105za\u0144 cyfrowych.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr00x11","position":1,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr00x11","name":"Czy mog\u0119 zmieni\u0107 miejsce docelowe kodu QR po wydrukowaniu moich reklam?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, if you use a dynamic QR code. The printed code points to a short redirect link, and you edit the destination in your dashboard. A static code cannot be changed after printing.","inLanguage":"pl"},"inLanguage":"pl"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr01x18","position":2,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr01x18","name":"Dlaczego wydrukowany kod QR si\u0119 nie skanuje?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The usual causes are low contrast, a missing quiet zone, a code that is too small for the distance, a blurry low-resolution file, or glare from glossy paper. Print a proof and scan it with several phones to find the cause.","inLanguage":"pl"},"inLanguage":"pl"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr02x25","position":3,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr02x25","name":"Jaki jest najlepszy format pliku do drukowania kod\u00f3w QR na materia\u0142ach marketingowych?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Vector formats such as SVG, EPS or vector PDF are best for professional printing. They scale to any size and keep sharp edges.","inLanguage":"pl"},"inLanguage":"pl"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr03x32","position":4,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr03x32","name":"Jaki rozmiar powinien mie\u0107 kod QR w druku?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"At least 0.8 x 0.8 inches (2 x 2 cm) on small items, 1 to 1.5 inches on flyers and packaging, and about 1 inch for every 10 inches of scanning distance on posters and signs.","inLanguage":"pl"},"inLanguage":"pl"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr04x39","position":5,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr04x39","name":"Czy mog\u0119 \u015bledzi\u0107, ile os\u00f3b skanuje kod QR w czasopi\u015bmie lub ulotce?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, with a dynamic QR code. Make one code per ad or flyer and you can compare scans by time, location and device.","inLanguage":"pl"},"inLanguage":"pl"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr05x46","position":6,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr05x46","name":"Czy kody QR w druku trac\u0105 wa\u017cno\u015b\u0107?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Static QR codes never expire. Dynamic codes work while your plan is active and become inactive after the plan ends, so keep the plan running for as long as the printed piece is in use.","inLanguage":"pl"},"inLanguage":"pl"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/pl\/wp-json\/wp\/v2\/posts\/2095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/pl\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/pl\/wp-json\/wp\/v2\/comments?post=2095"}],"version-history":[{"count":3,"href":"https:\/\/pageloot.com\/pl\/wp-json\/wp\/v2\/posts\/2095\/revisions"}],"predecessor-version":[{"id":56905,"href":"https:\/\/pageloot.com\/pl\/wp-json\/wp\/v2\/posts\/2095\/revisions\/56905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/pl\/wp-json\/wp\/v2\/media\/53422"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/pl\/wp-json\/wp\/v2\/media?parent=2095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/pl\/wp-json\/wp\/v2\/categories?post=2095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/pl\/wp-json\/wp\/v2\/tags?post=2095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}