{"id":3051,"date":"2019-04-23T22:38:13","date_gmt":"2019-04-23T22:38:13","guid":{"rendered":"https:\/\/pageloot.com\/?p=3051"},"modified":"2026-10-23T06:01:16","modified_gmt":"2026-10-23T06:01:16","slug":"newspapers-and-magazines","status":"publish","type":"post","link":"https:\/\/pageloot.com\/nb\/qr-codes-on\/newspapers-and-magazines\/","title":{"rendered":"Hvordan bruke QR-koder i aviser og magasiner"},"content":{"rendered":"<p class=\"wp-block-paragraph\">En QR-kode i en avis- eller magasinannonse sender lesere fra den trykte siden til en nettside, video, kupong eller PDF. For \u00e5 legge til en: lag koden, skriv den ut minst 2 x 2 cm (0.8 x 0.8 tommer) med en tom marg rundt den, plasser en kort oppfordring til handling ved siden av den, og test den p\u00e5 det faktiske papiret f\u00f8r trykk. Denne guiden dekker hvert trinn for QR-koder for trykte annonser i magasiner og aviser.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Raske svar for QR-koder i aviser og magasiner<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>St\u00f8rrelse:<\/strong> minst 2 x 2 cm (0.8 x 0.8 tommer). Bruk 3 til 4 cm (1.2 til 1.6 tommer) for de fleste magasinannonser og litt mer for avispapir.<\/li>\n<li><strong>Stille sone:<\/strong> oppretthold en tom marg p\u00e5 minst fire moduler (de sm\u00e5 rutene) p\u00e5 hver side.<\/li>\n<li><strong>Farger:<\/strong> m\u00f8rk kode p\u00e5 en lys, enkel bakgrunn. Svart p\u00e5 hvitt er det tryggeste valget.<\/li>\n<li><strong>Plassering:<\/strong> midten eller nedre del av annonsen, vekk fra bretten eller ryggen.<\/li>\n<li><strong>Kodetype:<\/strong> en dynamisk kode hvis annonsen kj\u00f8rer i uker eller du \u00f8nsker skannestatistikk. En statisk kode er nok for en engangs lenke som aldri vil endre seg.<\/li>\n<li><strong>F\u00f8r utskrift:<\/strong> skann et pr\u00f8vetrykk p\u00e5 det faktiske papiret med minst \u00e9n iPhone og \u00e9n Android-telefon.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Hvorfor trykte medier fortsatt fungerer med en QR-kode<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lesere av aviser og magasiner tar seg tid og leser. En trykt annonse har ogs\u00e5 plass til \u00e5 forklare hva koden gj\u00f8r og hvorfor en leser b\u00f8r skanne den. En setning som \u201cSkann for \u00e5 se oppskriftsvideoen\u201d forteller leseren hva som skjer videre, noe en bar kode ikke gj\u00f8r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mat, publisering, utdanning, detaljhandel og lokale tjenester bruker alle trykk. En QR-kode kobler dette publikummet til nettsiden din, videoen din, tilbudet ditt eller appen din uten \u00e5 be noen om \u00e5 skrive inn en URL.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Koble dine trykte annonser til digitale kampanjer<\/strong> Bruke <a href=\"https:\/\/pageloot.com\/nb\/link-qr-code-generator\/\">Lenke QR-kodegenerator<\/a> for \u00e5 lage en QR-kode for hvilken som helst URL, klar til \u00e5 plasseres i din neste avis- eller magasinannonse.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Hva du skal lenke en magasin-QR-kode eller avis-QR-kode til<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bestem hva koden skal gj\u00f8re f\u00f8r du designer annonsen. Destinasjonen bestemmer oppfordringen til handling, st\u00f8rrelsen og plasseringen p\u00e5 siden.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nettside eller landingsside:<\/strong> en kampanjeside, produktside eller registreringsskjema, laget med <a href=\"https:\/\/pageloot.com\/nb\/link-qr-code-generator\/\">Lenke QR-kodegenerator<\/a><\/li>\n<li><strong>PDF-dokument:<\/strong> en katalog, meny, pressepakke eller bilag, laget med <a href=\"https:\/\/pageloot.com\/nb\/pdf-qr-code-generator\/\">Lag QR-kode for PDF<\/a><\/li>\n<li><strong>Video:<\/strong> en produktvideo, oppskrift eller intervju, laget med <a href=\"https:\/\/pageloot.com\/nb\/youtube-qr-code-generator\/\">YouTube QR-kode generator<\/a><\/li>\n<li><strong>Kupong kun for utskrift:<\/strong> et tilbud som kun lesere av denne utgaven kan benytte, laget med <a href=\"https:\/\/pageloot.com\/nb\/coupon-qr-code-generator\/\">QR-kode generator for kuponger<\/a><\/li>\n<li><strong>Lyd:<\/strong> en MP3 av et journalistintervju eller et podkastsegment<\/li>\n<li><strong>Sosial profil eller kontaktinformasjon:<\/strong> en kode ved siden av en skribents navn slik at lesere kan f\u00f8lge eller kontakte bidragsyteren<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Reelle eksempler: et matmagasin kan lenke en oppskriftside til den fullstendige videoen. En rubrikkannonse i en avis kan lenke til en eiendomsoppf\u00f8ring med bilder. En lokal butikk kan trykke en kupongkode i en ukeavis og telle hvor mange som benytter den. Jo raskere og mer relevant resultatet av skanningen er, desto flere skanninger f\u00e5r du.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hvordan legge til en QR-kode i en avis- eller magasinannonse<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u00c5pne <a href=\"https:\/\/pageloot.com\/nb\/qr-code-generator\/\">QR-kodegenerator<\/a> og velg type: lenke, PDF, video eller kupong.<\/li>\n<li>Skriv inn destinasjonen. Bruk en kort, endelig URL. Lengre URL-er lager en tettere kode som krever mer plass p\u00e5 trykk.<\/li>\n<li>Velg en m\u00f8rk kodefarge og en lys bakgrunn. Legg kun til en logo hvis koden fortsatt er enkel \u00e5 skanne. Ikke legg til en logo p\u00e5 en liten avisutskriftskode.<\/li>\n<li>Last ned en vektorgrafikkfil (SVG eller PDF) for skriveren. En PNG b\u00f8r v\u00e6re minst 1000 px bred hvis ingen vektorgrafikkfil er mulig.<\/li>\n<li>Plasser koden i annonseoppsettet p\u00e5 2 x 2 cm eller st\u00f8rre, med en tom stille sone rundt den.<\/li>\n<li>Legg til en oppfordring til handling ved siden av koden som forteller hva leseren f\u00e5r.<\/li>\n<li>Be publikasjonen eller skriveren om et korrektur, skann det deretter med flere telefoner f\u00f8r endelig opplag.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Hvordan designe en QR-kode som blir skannet<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Brand koden visuelt<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En vanlig svart kode passer inn p\u00e5 siden. Merkefarger og en liten logo i midten viser leserne hvem koden tilh\u00f8rer. Bruk <a href=\"https:\/\/pageloot.com\/nb\/qr-code-generator\/\">QR-kodegenerator<\/a> for \u00e5 angi fargene dine, legge til en logo og velge en form som passer til annonseoppsettet ditt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oppretthold sterk kontrast. Kodemodulene m\u00e5 v\u00e6re mye m\u00f8rkere enn bakgrunnen. Svart p\u00e5 hvitt er det mest p\u00e5litelige. Ikke reverser fargene (lys kode p\u00e5 m\u00f8rk bakgrunn), og ikke plasser koden over et bilde eller et m\u00f8nster.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Velg dynamisk fremfor statisk<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">EN <a href=\"https:\/\/pageloot.com\/nb\/dynamic-qr-code-generator\/\">dynamisk QR-kode<\/a> lagrer en kort omdirigeringslenke i stedet for den endelige adressen. Du kan endre hvor koden peker etter at tusenvis av kopier er skrevet ut, og den trykte koden forblir den samme. Dynamiske koder viser ogs\u00e5 skannestatistikk: n\u00e5r, hvor og p\u00e5 hvilken enhet folk skannet. L\u00e6r mer om <a href=\"https:\/\/pageloot.com\/nb\/how-to\/edit-qr-codes\/\">hvordan redigere QR-koder<\/a> etter utskrift.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En statisk kode er nok n\u00e5r lenken aldri vil endre seg og du ikke trenger statistikk, for eksempel en permanent lenke til hjemmesiden din. For en annonse som g\u00e5r i flere uker, eller en annonse der tilbudet kan utl\u00f8pe, er dynamisk verdt det. En statisk kode utl\u00f8per aldri. En dynamisk kode p\u00e5 en m\u00e5neds- eller \u00e5rsplan slutter \u00e5 fungere n\u00e5r planen avsluttes, s\u00e5 hold planen aktiv mens utgaven er i sirkulasjon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamiske koder har en 14-dagers gratis pr\u00f8veperiode. Se planene p\u00e5 <a href=\"https:\/\/pageloot.com\/nb\/pricing\/\">pageloot.com\/pricing<\/a>.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Oppdater annonsene dine uten \u00e5 skrive ut p\u00e5 nytt<\/strong> De <a href=\"https:\/\/pageloot.com\/nb\/dynamic-qr-code-generator\/\">Dynamisk QR-kode generator<\/a> lar deg endre destinasjons-URL-en din n\u00e5r som helst og se skanninger etter dato, sted og enhetstype.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Skriv en tydelig oppfordring til handling<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Plasser en kort tekstlinje n\u00e6r koden som forteller hva leseren f\u00e5r. &#8220;Skann for \u00e5 se oppskriftsvideoen&#8221; eller &#8220;Skann for din leserrabatt&#8221; fungerer. &#8220;Skann her&#8221; sier ingenting. Hvis leseren ikke vet hva som er bak koden, vil de fleste hoppe over den.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimaliser destinasjonen for mobil<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hver leser som skanner en kode i trykk, havner p\u00e5 en telefon. Siden m\u00e5 lastes raskt, passe en liten skjerm og vise tilbudet \u00f8verst. F\u00f8r du skriver ut, test hele veien fra skanning til landingsside p\u00e5 b\u00e5de iOS og Android.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Retningslinjer for plassering og st\u00f8rrelse av QR-koder p\u00e5 magasiner og aviser<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">St\u00f8rrelse, plassering og papir avgj\u00f8r om en kode kan skannes. Dette er hovedreglene.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/staging.pageloot.com\/wp-content\/uploads\/2026\/05\/print-qr-guidelines-d8534d-42f62ebd1211.webp\" alt=\"Retningslinjer for trykt QR-kode\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Minimumsst\u00f8rrelse<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Skriv ut koden minst <strong>2 x 2 cm (ca. 0.8 x 0.8 tommer)<\/strong>. En fungerende st\u00f8rrelse for de fleste magasinannonser er 1.2 til 1.6 tommer (30 til 40 mm). Tette koder, med lange URL-er, trenger mer plass. Se <a href=\"https:\/\/pageloot.com\/nb\/blog\/qr-code-sizing-for-different-print-materials\/\">retningslinjer for QR-kodest\u00f8rrelse for forskjellige trykkmaterialer<\/a> for formatspesifikke r\u00e5d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Avispapir versus glanset magasinpapir<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avispapir er por\u00f8st og absorberer blekk, slik at fine detaljer ser myke ut og koden kan skrives ut m\u00f8rkere og mer utydelig enn p\u00e5 skjermen. Bruk en st\u00f8rre kode (3 cm eller mer), et enkelt firkantet design, ingen logo i midten og rent svart p\u00e5 hvitt. Glanset magasinpapir skriver ut skarpere, men gjenskinn kan gj\u00f8re skanning vanskeligere. Be om et matt omr\u00e5de rundt koden hvis utgiveren kan gj\u00f8re det. Disse st\u00f8rrelsene er et trygt utgangspunkt. Din korrektur avgj\u00f8r den endelige st\u00f8rrelsen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stille sone<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La det v\u00e6re en blank marg p\u00e5 minst fire moduler p\u00e5 alle sider. Denne margen lar kameraet finne koden. Ikke la tekst, bilder eller rammer komme inn i den.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Plassering p\u00e5 siden<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Plasser koden i midten eller nedre del av annonsen, der en leser kan holde siden og rette en telefon. Hj\u00f8rner er lette \u00e5 overse. Hold koden unna ryggen eller bretten p\u00e5 et magasin, fordi b\u00f8yningen forvrenger den. Ikke plasser koden p\u00e5 en sidekant som blir kuttet. Se <a href=\"https:\/\/pageloot.com\/nb\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">beste praksis for plassering av QR-koder i markedsf\u00f8ring<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Utskriftskvalitet<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Send skriveren en vektorfil (SVG, PDF eller EPS) slik at koden forblir skarp i alle st\u00f8rrelser. En lavoppl\u00f8selig kode er den vanligste \u00e5rsaken til at en utskrevet kode mislykkes. Se <a href=\"https:\/\/pageloot.com\/nb\/blog\/how-printing-techniques-impact-qr-code-scannability\/\">hvordan utskriftsteknikker p\u00e5virker QR-kodens skannbarhet<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Test alltid f\u00f8r trykking<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Skann en korrektur i endelig st\u00f8rrelse, p\u00e5 det faktiske papiret, med flere telefoner, i dagslys og i romlys. En kode som skanner p\u00e5 skjermen din, kan mislykkes p\u00e5 papir. Se <a href=\"https:\/\/pageloot.com\/nb\/blog\/best-practices-for-qr-code-readability\/\">beste praksis for lesbarhet av QR-koder<\/a> for en sjekkliste.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Skanner ikke? Sjekk disse \u00e5rsakene<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>For liten:<\/strong> under 2 cm, eller mindre enn korrektur tillater. Forst\u00f8rr den.<\/li>\n<li><strong>Ingen stille sone:<\/strong> tekst eller bilder ber\u00f8rer koden. Legg til en blank marg.<\/li>\n<li><strong>Lav kontrast eller inverterte farger:<\/strong> bruk en m\u00f8rk kode p\u00e5 en lys bakgrunn.<\/li>\n<li><strong>Kode p\u00e5 bretten:<\/strong> flytt den bort fra ryggen.<\/li>\n<li><strong>Blekkspredning p\u00e5 avispapir:<\/strong> forst\u00f8rr koden og fjern logoen.<\/li>\n<li><strong>Tett kode:<\/strong> forkort URL-en, eller bruk en dynamisk kode, som har en kort lenke og et mindre tett m\u00f8nster.<\/li>\n<li><strong>D\u00f8d lenke:<\/strong> en dynamisk kode p\u00e5 en utl\u00f8pt plan, eller en destinasjonsside som ble fjernet.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Hvordan spore og m\u00e5le din trykte QR-kampanje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trykte annonser er vanskelige \u00e5 m\u00e5le. N\u00e5r en leser ser en annonse og senere skriver inn adressen din, vet du ikke om annonsen for\u00e5rsaket bes\u00f8ket. En skannet kode forteller deg det.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/staging.pageloot.com\/wp-content\/uploads\/2026\/05\/magazine-qr-analytics-1be624-3c6f7f430b0e.webp\" alt=\"QR-kampanjeanalyse\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Med <a href=\"https:\/\/pageloot.com\/nb\/dynamic-qr-code-generator\/\">dynamiske QR-koder<\/a> kan du se:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Totalt antall skanninger og unike skanninger:<\/strong> hvor mange ganger koden ble brukt<\/li>\n<li><strong>Skannedato og tid:<\/strong> hvilket nummer eller hvilken dag som ga flest skanninger<\/li>\n<li><strong>Sted:<\/strong> hvilke regioner som svarte<\/li>\n<li><strong>Enhetstype:<\/strong> iOS eller Android, som hjelper deg med \u00e5 sjekke mobilsiden<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Lag \u00e9n kode for hver publikasjon, utgave eller annonseplassering. Da kan du sammenligne titler og posisjoner. Detaljniv\u00e5et avhenger av planen din. L\u00e6r mer om <a href=\"https:\/\/pageloot.com\/nb\/blog\/how-qr-codes-track-print-ad-engagement\/\">Slik sporer QR-koder engasjement fra annonser p\u00e5 trykk<\/a> og <a href=\"https:\/\/pageloot.com\/nb\/blog\/how-qr-codes-connect-print-and-digital-marketing\/\">hvordan QR-koder forbinder trykt og digital markedsf\u00f8ring<\/a>.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Se hvem som skanner og n\u00e5r<\/strong> Spor skanninger etter dato, sted og enhet med Pageloots <a href=\"https:\/\/pageloot.com\/nb\/dynamic-qr-code-generator\/\">Dynamisk QR-kode generator<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Sette det hele sammen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En QR-kode i en avis eller et magasin fungerer n\u00e5r leseren f\u00e5r noe som er verdt skanningen: en video, et tilbud eller informasjon som ikke f\u00e5r plass p\u00e5 siden. Gj\u00f8r koden stor nok, behold den tomme margen, forklar den i \u00e9n linje og test den p\u00e5 ekte papir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bruk en dynamisk kode hvis du vil endre destinasjonen eller se resultater. Bruk en statisk kode for en permanent lenke.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For mer om trykk, se <a href=\"https:\/\/pageloot.com\/nb\/how-to\/use-qr-codes-in-print-media\/\">hvordan bruke QR-koder i trykte medier<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ofte stilte sp\u00f8rsm\u00e5l<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-0bde87feeccb\"><strong class=\"schema-faq-question\">Hvilken st\u00f8rrelse b\u00f8r en QR-kode ha i en magasin- eller avisannonse?<\/strong> <p class=\"schema-faq-answer\">Skriv ut koden i minst 2 x 2 cm (ca. 0,8 x 0,8 tommer). For de fleste magasinannonser er 3 til 4 cm (1,2 til 1,6 tommer) tryggere. P\u00e5 avispapir, g\u00e5 for st\u00f8rre, fordi blekket sprer seg p\u00e5 papiret. Test alltid en korrektur.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-a7b9f430c59f\"><strong class=\"schema-faq-question\">B\u00f8r jeg bruke en dynamisk eller statisk QR-kode i en trykkampanje?<\/strong> <p class=\"schema-faq-answer\">Bruk en dynamisk kode hvis annonsen varer lenge, tilbudet kan endre seg, eller du \u00f8nsker skanningsstatistikk som dato, sted og enhet. Du kan redigere destinasjonen etter utskrift. Bruk en statisk kode for en permanent lenke som du aldri trenger \u00e5 endre. Statiske koder utl\u00f8per ikke.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-b20720c01444\"><strong class=\"schema-faq-question\">Hvor b\u00f8r jeg plassere en QR-kode i en magasin- eller avisannonse?<\/strong> <p class=\"schema-faq-answer\">Plasser den i midten eller nedre del av annonsen. Unng\u00e5 hj\u00f8rner, bretten og ryggen av et blad. Hold en tom margin p\u00e5 minst fire moduler rundt den og legg til en kort oppfordring til handling.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-880270bca103\"><strong class=\"schema-faq-question\">Kan du sette en QR-kode i en avis?<\/strong> <p class=\"schema-faq-answer\">Ja. Avisannonser, rubrikkannonser og artikler kan alle inkludere en QR-kode. Bruk et st\u00f8rre format, m\u00f8rkt blekk p\u00e5 lys bakgrunn og ingen logo, siden avispapir absorberer blekk og myker opp fine detaljer.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-2b7d9fa3c440\"><strong class=\"schema-faq-question\">Hvordan sporer jeg skanninger fra en QR-kode i et magasin?<\/strong> <p class=\"schema-faq-answer\">Bruk en dynamisk QR-kode. Den viser n\u00e5r, hvor og p\u00e5 hvilken enhet folk skannet. Gi hvert magasin, utgave eller annonse sin egen kode slik at du kan sammenligne dem. Pageloot dynamiske koder har en 14-dagers gratis pr\u00f8veperiode.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-6a40987fe26e\"><strong class=\"schema-faq-question\">Hva b\u00f8r en QR-kode i en trykt annonse lenke til?<\/strong> <p class=\"schema-faq-answer\">En mobilvennlig side som leverer det oppfordringen til handling lovet, for eksempel en video, en kupong eller en produktside. Ikke lenk til en generell forside.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-9a2f9253c4d6\"><strong class=\"schema-faq-question\">Hvorfor skanner ikke QR-koden min fra en magasinside?<\/strong> <p class=\"schema-faq-answer\">De vanlige \u00e5rsakene er en kode som er for liten, ingen tom margin rundt den, lav kontrast, plassering i bretten, eller et bilde med lav oppl\u00f8sning. Test et pr\u00f8vetrykk p\u00e5 det ekte papiret med flere telefoner.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-51ec5fb5f806\"><strong class=\"schema-faq-question\">Utl\u00f8per QR-koder i trykk?<\/strong> <p class=\"schema-faq-answer\">En statisk kode utl\u00f8per ikke. En dynamisk kode p\u00e5 en m\u00e5neds- eller \u00e5rsplan blir inaktiv etter at planen avsluttes, s\u00e5 hold planen aktiv mens utgaven er i sirkulasjon.<\/p> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Gj\u00f8r trykte annonser om til digitale interaksjoner med QR-koder for aviser og magasiner. L\u00e6r beste praksis for design, st\u00f8rrelse og sporing av skanninger.<\/p>","protected":false},"author":17,"featured_media":54413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-codes-on"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use QR Codes in Newspapers and Magazines<\/title>\n<meta name=\"description\" content=\"Turn print ads into digital interactions with QR codes for newspapers and magazines. 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Med en dyp ekspertise som strekker seg over 5 \u00e5r utelukkende p\u00e5 QR-koder, har Siim blitt en fagekspert p\u00e5 feltet. Han gj\u00f8r betydelige fremskritt med \u00e5 utnytte QR-teknologi for \u00e5 forenkle og forsterke digitale interaksjoner. Reisen hans startet ikke bare her. Siim har en omfattende digital bakgrunn med over 10 \u00e5rs robust erfaring innen Software as a Service (SaaS)-sektoren, et vitnesbyrd om hans dyptg\u00e5ende kunnskap innen digitale l\u00f8sninger.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-0bde87feeccb","position":1,"url":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-0bde87feeccb","name":"Hvilken st\u00f8rrelse b\u00f8r en QR-kode ha i en magasin- eller avisannonse?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Print the code at least 2 x 2 cm (about 0.8 x 0.8 inches). For most magazine ads 3 to 4 cm (1.2 to 1.6 inches) is safer. On newsprint, go larger, because ink spreads on the paper. Always test a proof.","inLanguage":"nb"},"inLanguage":"nb"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-a7b9f430c59f","position":2,"url":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-a7b9f430c59f","name":"B\u00f8r jeg bruke en dynamisk eller statisk QR-kode i en trykkampanje?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Use a dynamic code if the ad runs for a long time, the offer may change, or you want scan stats such as date, location and device. You can edit the destination after printing. Use a static code for a permanent link you never need to change. Static codes do not expire.","inLanguage":"nb"},"inLanguage":"nb"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-b20720c01444","position":3,"url":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-b20720c01444","name":"Hvor b\u00f8r jeg plassere en QR-kode i en magasin- eller avisannonse?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Put it in the middle or lower part of the ad. Avoid corners, the fold and the spine of a magazine. Keep a blank margin of at least four modules around it and add a short call to action.","inLanguage":"nb"},"inLanguage":"nb"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-880270bca103","position":4,"url":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-880270bca103","name":"Kan du sette en QR-kode i en avis?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. Newspaper ads, classifieds and articles can all carry a QR code. Use a larger size, dark ink on a light background and no logo, because newsprint absorbs ink and softens fine details.","inLanguage":"nb"},"inLanguage":"nb"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-2b7d9fa3c440","position":5,"url":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-2b7d9fa3c440","name":"Hvordan sporer jeg skanninger fra en QR-kode i et magasin?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Use a dynamic QR code. It shows when, where and on what device people scanned. Give each magazine, issue or ad its own code so you can compare them. Pageloot dynamic codes have a 14-day free trial.","inLanguage":"nb"},"inLanguage":"nb"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-6a40987fe26e","position":6,"url":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-6a40987fe26e","name":"Hva b\u00f8r en QR-kode i en trykt annonse lenke til?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A mobile-friendly page that delivers what the call to action promised, such as a video, a coupon or a product page. 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Test a proof on the real paper with several phones.","inLanguage":"nb"},"inLanguage":"nb"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-51ec5fb5f806","position":8,"url":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-51ec5fb5f806","name":"Utl\u00f8per QR-koder i trykk?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A static code does not expire. 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