{"id":2095,"date":"2019-04-21T16:29:24","date_gmt":"2019-04-21T16:29:24","guid":{"rendered":"https:\/\/pageloot.com\/?p=2095"},"modified":"2026-10-23T06:00:55","modified_gmt":"2026-10-23T06:00:55","slug":"use-qr-codes-in-print-media","status":"publish","type":"post","link":"https:\/\/pageloot.com\/nb\/how-to\/use-qr-codes-in-print-media\/","title":{"rendered":"QR-koder i trykt reklame: retningslinjer"},"content":{"rendered":"<p class=\"wp-block-paragraph\">QR-koder p\u00e5 trykk l\u00f8nner seg bare hvis folk kan skanne dem og du kan se resultatet. Bruk svarte moduler p\u00e5 hvit bakgrunn, hold en tom margin p\u00e5 minst fire moduler, skriv ut minst 0,8 tommer (2 cm) bredt, og test den trykte korrektur med to eller tre telefoner f\u00f8r fullt opplag. For \u00e5 m\u00e5le skanninger, eller for \u00e5 fikse en lenke etter utskrift, bruk en dynamisk kode. Denne guiden dekker design, st\u00f8rrelse, plassering, sporing og utskriftsmetoder for flygeblader, plakater, brosjyrer, emballasje og annonser.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Design for skannbarhet og lesbarhet<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Skannere leser forskjellen mellom m\u00f8rke moduler og en lys bakgrunn, s\u00e5 kontrast kommer f\u00f8rst. Svart p\u00e5 hvitt er det tryggeste valget. En m\u00f8rk merkevarefarge p\u00e5 en lys bakgrunn fungerer ogs\u00e5. Unng\u00e5 inverterte koder (lyse moduler p\u00e5 m\u00f8rk bakgrunn) og lavkontrastpar som lys gr\u00e5 p\u00e5 hvit, fordi mange skannerapper feiler p\u00e5 dem, spesielt i svakt lys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Behold en \u00abstille sone\u00bb, den tomme margen rundt koden. Standarden krever minst fire moduler p\u00e5 hver side. Ikke la tekst, bilder eller rammer komme inn i denne margen. For utskriftsfilen, bruk et vektorformat: SVG, EPS eller en vektor PDF. Vektorfiler holder seg skarpe i alle st\u00f8rrelser, mens en liten PNG blir uskarp n\u00e5r den forst\u00f8rres. For flere designtips, les v\u00e5r <a href=\"https:\/\/pageloot.com\/nb\/blog\/best-practices-for-qr-code-readability\/\">beste praksis for lesbarhet av QR-koder<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ikke strekk eller beskj\u00e6r koden. Hold den kvadratisk.<\/li><li>Hold en logo liten, omtrent en femtedel av kodebredden eller mindre, og test det trykte resultatet.<\/li><li>Plasser en kort oppfordring til handling ved siden av koden, som \u00abSkann for menyen\u00bb eller \u00abSkann for \u00e5 f\u00e5 10 prosent rabatt\u00bb. En kode uten grunn til \u00e5 skanne f\u00e5r f\u00e6rre skanninger.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Bestemme riktig st\u00f8rrelse for trykt materiale<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">St\u00f8rrelsen avhenger av skanneavstanden. En vanlig regel er 10:1: \u00e9n tomme kodebredde for hver ti tommer avstand. En plakat skannet fra 20 tommer unna trenger en kode som er minst 2 tommer bred. En kode p\u00e5 et reklameskilt skannet fra 10 fot trenger omtrent 12 tommer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/staging.pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-print-3da34a-97119f40c426.webp\" alt=\"st\u00f8rrelsesguide for QR-koder\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Typiske startst\u00f8rrelser for trykk:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Visittkort eller liten etikett: minst 0,8 x 0,8 tommer (2 x 2 cm).<\/li><li>Flygeblad, brosjyre eller produktemballasje: 1 til 1,5 tommer (2,5 til 4 cm).<\/li><li>Plakat eller vindusskilt: 2 tommer (5 cm) eller mer, st\u00f8rre hvis folk leser det fra den andre siden av rommet.<\/li><li>Banner eller reklametavle: bruk 10:1-regelen p\u00e5 den faktiske visningsavstanden.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hvis koden inneholder en lang URL eller har en logo, gj\u00f8r den 20 til 30 prosent st\u00f8rre. En kort lenke lager f\u00e6rre moduler, noe som gir en renere og enklere kode. Grove overflater som papp eller stoff krever ogs\u00e5 en st\u00f8rre kode. V\u00e5r <a href=\"https:\/\/pageloot.com\/nb\/how-to\/qr-code-size-guide\/\">st\u00f8rrelsesguide for QR-koder<\/a> lister opp st\u00f8rrelser for flere materialer.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Lag merkevaretilpassede koder for dine trykte annonser<\/strong> Bruke <a href=\"https:\/\/pageloot.com\/nb\/qr-code-generator-with-logo\/\">QR-kode generator med logo<\/a> for \u00e5 bygge koder med dine farger og logo. Sjekk kontrast og test utskriften f\u00f8r du bestiller.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Hvordan legge til en QR-kode i en trykt annonse<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>Velg destinasjonen: en landingsside laget for trykksaken, ikke hjemmesiden din. S\u00f8rg for at den laster raskt p\u00e5 en telefon.<\/li><li>Bestem deg for statisk eller dynamisk (se nedenfor). Lag koden i <a href=\"https:\/\/pageloot.com\/nb\/qr-code-generator\/\">Pageloot QR-kodegenerator<\/a>. Du kan laste ned PNG-, SVG- og PDF-filer fra det gratis verkt\u00f8yet.<\/li><li>Last ned en SVG eller vektor-PDF for designeren eller trykkeriet.<\/li><li>Plasser koden i layouten i den st\u00f8rrelsen du valgte, med den stille sonen tydelig og en oppfordring til handling ved siden av.<\/li><li>Skriv ut et korrektur p\u00e5 det virkelige papiret. Skann det fra den virkelige avstanden med en iPhone og en Android-telefon.<\/li><li>Skriv ut hele opplaget f\u00f8rst etter at korrekturet skanner p\u00e5 hver telefon du pr\u00f8vde.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Strategisk plassering og brukeropplevelse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Plasser koden der folk kan se den og holde en telefon st\u00f8dig. P\u00e5 plakater og skilt plasserer du den i \u00f8yeh\u00f8yde, omtrent 1 til 1,7 meter fra bakken. Folk skanner mer n\u00e5r de st\u00e5r stille, for eksempel ved et busstopp, i et venterom eller ved et restaurantbord. Ikke plasser koder p\u00e5 kj\u00f8ret\u00f8y i bevegelse, h\u00f8ye tak eller steder uten telefonsignal, som enkelte undergrunnsstasjoner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unng\u00e5 buede overflater som flasker, og unng\u00e5 bretten eller falsen i et magasin, fordi m\u00f8nsteret b\u00f8yes og skanningen mislykkes. Glanset papir og glass reflekterer lys inn i kameraet. En matt overflate skanner mer p\u00e5litelig. For flere plasseringsideer, se v\u00e5r <a href=\"https:\/\/pageloot.com\/nb\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">ultimat guide til plassering av QR-koder i markedsf\u00f8ring<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sporing av engasjement og ytelsesanalyse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En dynamisk QR-kode lar deg m\u00e5le trykksaker. Du kan se antall skanninger, skannetider, omtrentlige steder og enhetstyper for hver flyer, plakat eller annonse. Gi hver plassering sin egen kode, for eksempel \u00e9n for magasinannonsen og \u00e9n for gateplakaten, og sammenlign resultatene for \u00e5 bestemme hvor du skal bruke ditt neste trykkbudsjett.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/staging.pageloot.com\/wp-content\/uploads\/2026\/04\/flat-dashboard-flyer-287f0c-fca9a08b6577.webp\" alt=\"QR-analyse dashbord\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamiske koder lar deg ogs\u00e5 endre destinasjonen etter utskrift. De bruker en kort omadresseringslenke, s\u00e5 hvis et tilbud utl\u00f8per eller en side flyttes, redigerer du lenken, og den trykte koden fortsetter \u00e5 fungere. Dette er grunnen til at dynamiske koder passer til alt du ikke kan trykke billig p\u00e5 nytt, for eksempel et opplag p\u00e5 5000 brosjyrer. L\u00e6r mer om <a href=\"https:\/\/pageloot.com\/nb\/qr-code-marketing\/tracking-qr-codes\/\">sporing av QR-koder<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Statiske koder er tilstrekkelige n\u00e5r lenken aldri vil endres, og du ikke trenger statistikk, for eksempel en Wi-Fi-kode eller en lenke til en fast nettside. Statiske koder utl\u00f8per aldri og har ingen skannegrense. Dynamiske koder har en 14-dagers gratis pr\u00f8veperiode, og du kan se planene p\u00e5 <a href=\"https:\/\/pageloot.com\/nb\/pricing\/\">prisside<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Overv\u00e5k kampanjens ytelse<\/strong> Start en gratis pr\u00f8veperiode med <a href=\"https:\/\/pageloot.com\/nb\/dynamic-qr-code-generator\/\">Dynamisk QR-kode generator<\/a> for \u00e5 lage redigerbare koder og se skannestatistikk for hver trykksak.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">P\u00e5virkning av trykkteknikker p\u00e5 skannesuksess<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Digitaltrykk passer til sm\u00e5 opplag og gir skarpe resultater p\u00e5 de fleste papirtyper. Offsettrykk koster mindre per enhet i store opplag og gir rene kanter. P\u00e5 tekstiler, etiketter og andre spesialmaterialer kan blekket spre seg eller falme, s\u00e5 be trykkeriet om en pr\u00f8ve f\u00f8rst.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Papir gir best kontrast. Grov papp, stoff og metall krever en st\u00f8rre kode og sterk kontrast. Les mer om <a href=\"https:\/\/pageloot.com\/nb\/blog\/how-printing-techniques-impact-qr-code-scannability\/\">hvordan utskriftsteknikker p\u00e5virker QR-kodens skannbarhet<\/a>. Test alltid et trykt korrektur med flere telefoner i forskjellig lys f\u00f8r du godkjenner opplaget.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Skanner ikke? Sjekk disse \u00e5rsakene<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Lav kontrast: bruk m\u00f8rke moduler p\u00e5 en lys bakgrunn.<\/li><li>Ingen stille sone: rydd minst fire moduler med tomrom rundt koden.<\/li><li>For liten for avstanden: bruk 10:1-regelen.<\/li><li>Lavoppl\u00f8selig fil: bruk SVG, EPS eller vektor-PDF.<\/li><li>Gjenskinn eller buet overflate: bruk en matt overflate og et flatt omr\u00e5de.<\/li><li>Tett kode: forkort URL-en eller bruk en kortlenke for \u00e5 f\u00e5 st\u00f8rre, enklere moduler.<\/li><li>D\u00f8d eller endret lenke: med en dynamisk kode, fiks destinasjonen i dashbordet.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ofte stilte sp\u00f8rsm\u00e5l<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-pr00x11\"><strong class=\"schema-faq-question\">Kan jeg endre destinasjonen til en QR-kode etter at jeg allerede har trykt annonsene mine?<\/strong> <p class=\"schema-faq-answer\">Ja, hvis du bruker en dynamisk QR-kode. Den trykte koden peker til en kort omdirigeringslenke, og du redigerer destinasjonen i dashbordet ditt. En statisk kode kan ikke endres etter utskrift.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr01x18\"><strong class=\"schema-faq-question\">Hvorfor skanner ikke den utskrevne QR-koden min?<\/strong> <p class=\"schema-faq-answer\">De vanlige \u00e5rsakene er lav kontrast, en manglende stillesone, en kode som er for liten for avstanden, en uskarp fil med lav oppl\u00f8sning, eller gjenskinn fra glanset papir. Skriv ut et korrektur og skann det med flere telefoner for \u00e5 finne \u00e5rsaken.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr02x25\"><strong class=\"schema-faq-question\">Hva er det beste filformatet for utskrift av QR-koder p\u00e5 markedsf\u00f8ringsmateriell?<\/strong> <p class=\"schema-faq-answer\">Vektorformater som SVG, EPS eller vektor PDF er best for profesjonell trykking. De skalerer til enhver st\u00f8rrelse og beholder skarpe kanter.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr03x32\"><strong class=\"schema-faq-question\">Hvor stor b\u00f8r en QR-kode v\u00e6re p\u00e5 trykk?<\/strong> <p class=\"schema-faq-answer\">Minst 0,8 x 0,8 tommer (2 x 2 cm) p\u00e5 sm\u00e5 gjenstander, 1 til 1,5 tommer p\u00e5 flygeblader og emballasje, og omtrent 1 tomme for hver 10. tomme med skanneavstand p\u00e5 plakater og skilt.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr04x39\"><strong class=\"schema-faq-question\">Kan jeg spore hvor mange som skanner en QR-kode i et magasin eller en flyer?<\/strong> <p class=\"schema-faq-answer\">Ja, med en dynamisk QR-kode. Lag \u00e9n kode per annonse eller flyer, og du kan sammenligne skanninger etter tid, sted og enhet.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr05x46\"><strong class=\"schema-faq-question\">Utl\u00f8per QR-koder i trykk?<\/strong> <p class=\"schema-faq-answer\">Statiske QR-koder utl\u00f8per aldri. Dynamiske koder fungerer s\u00e5 lenge abonnementet ditt er aktivt og blir inaktive etter at abonnementet avsluttes, s\u00e5 behold abonnementet aktivt s\u00e5 lenge det trykte materialet er i bruk.<\/p> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>L\u00e6r hvordan du bruker QR-koder i trykt reklame. Retningslinjer for skanning, st\u00f8rrelse og plassering som bygger bro mellom fysisk og digital markedsf\u00f8ring.<\/p>","protected":false},"author":17,"featured_media":53422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guidelines for Using QR Codes in Print Advertising<\/title>\n<meta name=\"description\" content=\"Learn how to use QR codes in print advertising. Follow these guidelines for scannability, sizing, and placement to bridge the physical-to-digital marketing gap.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/nb\/how-to\/use-qr-codes-in-print-media\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guidelines for Using QR Codes in Print Advertising\" \/>\n<meta property=\"og:description\" content=\"Learn how to use QR codes in print advertising. Follow these guidelines for scannability, sizing, and placement to bridge the physical-to-digital marketing gap.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/nb\/how-to\/use-qr-codes-in-print-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-21T16:29:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T06:00:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-interaction-1eb718-d8214182e466.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"Guidelines for Using QR Codes in Print Advertising\",\"datePublished\":\"2019-04-21T16:29:24+00:00\",\"dateModified\":\"2026-10-23T06:00:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/\"},\"wordCount\":1370,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/qr-code-interaction-1eb718-d8214182e466.webp\",\"articleSection\":[\"Guides\"],\"inLanguage\":\"nb\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/\",\"name\":\"Guidelines for Using QR Codes in Print Advertising\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/qr-code-interaction-1eb718-d8214182e466.webp\",\"datePublished\":\"2019-04-21T16:29:24+00:00\",\"dateModified\":\"2026-10-23T06:00:55+00:00\",\"description\":\"Learn how to use QR codes in print advertising. Follow these guidelines for scannability, sizing, and placement to bridge the physical-to-digital marketing gap.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#faq-question-pr00x11\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#faq-question-pr01x18\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#faq-question-pr02x25\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#faq-question-pr03x32\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#faq-question-pr04x39\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#faq-question-pr05x46\"}],\"inLanguage\":\"nb\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nb\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/qr-code-interaction-1eb718-d8214182e466.webp\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/qr-code-interaction-1eb718-d8214182e466.webp\",\"width\":1024,\"height\":1024,\"caption\":\"Scanning printed QR ad\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pageloot.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\\\/\\\/pageloot.com\\\/es\\\/c\\\/how-to\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Guidelines for Using QR Codes in Print Advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"name\":\"Pageloot\",\"description\":\"Create Free QR Codes Online\",\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pageloot.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nb\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\",\"name\":\"Pageloot\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nb\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"width\":1,\"height\":1,\"caption\":\"Pageloot\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pageloot\\\/\",\"https:\\\/\\\/x.com\\\/getpageloot\",\"https:\\\/\\\/www.instagram.com\\\/getpageloot\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pageloot\\\/\",\"http:\\\/\\\/pinterest.com\\\/pageloot\",\"https:\\\/\\\/www.youtube.com\\\/pageloot\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\",\"name\":\"Siim T\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nb\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369\",\"caption\":\"Siim T\"},\"description\":\"Siim Tiigim\u00e4gi is a part of the innovative QR code generator services at Pageloot. With a profound expertise spanning over 5 years solely on QR codes, Siim has become a subject matter expert in the field. He makes significant strides in leveraging QR technology to simplify and augment digital interactions. His journey didn\u2019t just start here. Siim has an extensive digital background with over 10 years of robust experience in the Software as a Service (SaaS) sector, a testament to his deep-seated knowledge in digital solutions.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/siim-tiigimagi\\\/\"]},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#faq-question-pr00x11\",\"position\":1,\"url\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#faq-question-pr00x11\",\"name\":\"Can I change the destination of a QR code after I have already printed my ads?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, if you use a dynamic QR code. The printed code points to a short redirect link, and you edit the destination in your dashboard. A static code cannot be changed after printing.\",\"inLanguage\":\"nb\"},\"inLanguage\":\"nb\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#faq-question-pr01x18\",\"position\":2,\"url\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#faq-question-pr01x18\",\"name\":\"Why is my printed QR code not scanning?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The usual causes are low contrast, a missing quiet zone, a code that is too small for the distance, a blurry low-resolution file, or glare from glossy paper. Print a proof and scan it with several phones to find the cause.\",\"inLanguage\":\"nb\"},\"inLanguage\":\"nb\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#faq-question-pr02x25\",\"position\":3,\"url\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#faq-question-pr02x25\",\"name\":\"What is the best file format for printing QR codes on marketing materials?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Vector formats such as SVG, EPS or vector PDF are best for professional printing. They scale to any size and keep sharp edges.\",\"inLanguage\":\"nb\"},\"inLanguage\":\"nb\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#faq-question-pr03x32\",\"position\":4,\"url\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#faq-question-pr03x32\",\"name\":\"What size should a QR code be in print?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"At least 0.8 x 0.8 inches (2 x 2 cm) on small items, 1 to 1.5 inches on flyers and packaging, and about 1 inch for every 10 inches of scanning distance on posters and signs.\",\"inLanguage\":\"nb\"},\"inLanguage\":\"nb\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#faq-question-pr04x39\",\"position\":5,\"url\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#faq-question-pr04x39\",\"name\":\"Can I track how many people scan a QR code in a magazine or flyer?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, with a dynamic QR code. Make one code per ad or flyer and you can compare scans by time, location and device.\",\"inLanguage\":\"nb\"},\"inLanguage\":\"nb\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#faq-question-pr05x46\",\"position\":6,\"url\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#faq-question-pr05x46\",\"name\":\"Do QR codes in print expire?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Static QR codes never expire. Dynamic codes work while your plan is active and become inactive after the plan ends, so keep the plan running for as long as the printed piece is in use.\",\"inLanguage\":\"nb\"},\"inLanguage\":\"nb\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"QR-koder i trykt reklame: retningslinjer","description":"L\u00e6r hvordan du bruker QR-koder i trykt reklame. Retningslinjer for skanning, st\u00f8rrelse og plassering som bygger bro mellom fysisk og digital markedsf\u00f8ring.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pageloot.com\/nb\/how-to\/use-qr-codes-in-print-media\/","og_locale":"nb_NO","og_type":"article","og_title":"Guidelines for Using QR Codes in Print Advertising","og_description":"Learn how to use QR codes in print advertising. Follow these guidelines for scannability, sizing, and placement to bridge the physical-to-digital marketing gap.","og_url":"https:\/\/pageloot.com\/nb\/how-to\/use-qr-codes-in-print-media\/","og_site_name":"Pageloot","article_publisher":"https:\/\/www.facebook.com\/pageloot\/","article_published_time":"2019-04-21T16:29:24+00:00","article_modified_time":"2026-10-23T06:00:55+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-interaction-1eb718-d8214182e466.webp","type":"image\/webp"}],"author":"Siim T","twitter_card":"summary_large_image","twitter_creator":"@getpageloot","twitter_site":"@getpageloot","twitter_misc":{"Skrevet av":"Siim T","Ansl. lesetid":"11 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#article","isPartOf":{"@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/"},"author":{"name":"Siim T","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe"},"headline":"Guidelines for Using QR Codes in Print Advertising","datePublished":"2019-04-21T16:29:24+00:00","dateModified":"2026-10-23T06:00:55+00:00","mainEntityOfPage":{"@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/"},"wordCount":1370,"commentCount":0,"publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"image":{"@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-interaction-1eb718-d8214182e466.webp","articleSection":["Guides"],"inLanguage":"nb","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#respond"]}]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/","url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/","name":"QR-koder i trykt reklame: retningslinjer","isPartOf":{"@id":"https:\/\/pageloot.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#primaryimage"},"image":{"@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-interaction-1eb718-d8214182e466.webp","datePublished":"2019-04-21T16:29:24+00:00","dateModified":"2026-10-23T06:00:55+00:00","description":"L\u00e6r hvordan du bruker QR-koder i trykt reklame. Retningslinjer for skanning, st\u00f8rrelse og plassering som bygger bro mellom fysisk og digital markedsf\u00f8ring.","breadcrumb":{"@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr00x11"},{"@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr01x18"},{"@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr02x25"},{"@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr03x32"},{"@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr04x39"},{"@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr05x46"}],"inLanguage":"nb","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/"]}]},{"@type":"ImageObject","inLanguage":"nb","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#primaryimage","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-interaction-1eb718-d8214182e466.webp","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-interaction-1eb718-d8214182e466.webp","width":1024,"height":1024,"caption":"Scanning printed QR ad"},{"@type":"BreadcrumbList","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pageloot.com\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"https:\/\/pageloot.com\/es\/c\/how-to\/"},{"@type":"ListItem","position":3,"name":"Guidelines for Using QR Codes in Print Advertising"}]},{"@type":"WebSite","@id":"https:\/\/pageloot.com\/es\/#website","url":"https:\/\/pageloot.com\/es\/","name":"Pageloot","description":"Opprett gratis QR-koder online","publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pageloot.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nb"},{"@type":"Organization","@id":"https:\/\/pageloot.com\/es\/#organization","name":"Pageloot","url":"https:\/\/pageloot.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"nb","@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","width":1,"height":1,"caption":"Pageloot"},"image":{"@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pageloot\/","https:\/\/x.com\/getpageloot","https:\/\/www.instagram.com\/getpageloot\/","https:\/\/www.linkedin.com\/company\/pageloot\/","http:\/\/pinterest.com\/pageloot","https:\/\/www.youtube.com\/pageloot"]},{"@type":"Person","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe","name":"Siim T","image":{"@type":"ImageObject","inLanguage":"nb","@id":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369","url":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369","contentUrl":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369","caption":"Siim T"},"description":"Siim Tiigim\u00e4gi er en del av de innovative QR-kodegeneratortjenestene hos Pageloot. Med en dyp ekspertise som strekker seg over 5 \u00e5r utelukkende p\u00e5 QR-koder, har Siim blitt en fagekspert p\u00e5 feltet. Han gj\u00f8r betydelige fremskritt med \u00e5 utnytte QR-teknologi for \u00e5 forenkle og forsterke digitale interaksjoner. Reisen hans startet ikke bare her. Siim har en omfattende digital bakgrunn med over 10 \u00e5rs robust erfaring innen Software as a Service (SaaS)-sektoren, et vitnesbyrd om hans dyptg\u00e5ende kunnskap innen digitale l\u00f8sninger.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr00x11","position":1,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr00x11","name":"Kan jeg endre destinasjonen til en QR-kode etter at jeg allerede har trykt annonsene mine?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, if you use a dynamic QR code. The printed code points to a short redirect link, and you edit the destination in your dashboard. A static code cannot be changed after printing.","inLanguage":"nb"},"inLanguage":"nb"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr01x18","position":2,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr01x18","name":"Hvorfor skanner ikke den utskrevne QR-koden min?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The usual causes are low contrast, a missing quiet zone, a code that is too small for the distance, a blurry low-resolution file, or glare from glossy paper. Print a proof and scan it with several phones to find the cause.","inLanguage":"nb"},"inLanguage":"nb"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr02x25","position":3,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr02x25","name":"Hva er det beste filformatet for utskrift av QR-koder p\u00e5 markedsf\u00f8ringsmateriell?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Vector formats such as SVG, EPS or vector PDF are best for professional printing. They scale to any size and keep sharp edges.","inLanguage":"nb"},"inLanguage":"nb"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr03x32","position":4,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr03x32","name":"Hvor stor b\u00f8r en QR-kode v\u00e6re p\u00e5 trykk?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"At least 0.8 x 0.8 inches (2 x 2 cm) on small items, 1 to 1.5 inches on flyers and packaging, and about 1 inch for every 10 inches of scanning distance on posters and signs.","inLanguage":"nb"},"inLanguage":"nb"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr04x39","position":5,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr04x39","name":"Kan jeg spore hvor mange som skanner en QR-kode i et magasin eller en flyer?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, with a dynamic QR code. Make one code per ad or flyer and you can compare scans by time, location and device.","inLanguage":"nb"},"inLanguage":"nb"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr05x46","position":6,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr05x46","name":"Utl\u00f8per QR-koder i trykk?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Static QR codes never expire. Dynamic codes work while your plan is active and become inactive after the plan ends, so keep the plan running for as long as the printed piece is in use.","inLanguage":"nb"},"inLanguage":"nb"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/nb\/wp-json\/wp\/v2\/posts\/2095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/nb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/nb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/nb\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/nb\/wp-json\/wp\/v2\/comments?post=2095"}],"version-history":[{"count":3,"href":"https:\/\/pageloot.com\/nb\/wp-json\/wp\/v2\/posts\/2095\/revisions"}],"predecessor-version":[{"id":56951,"href":"https:\/\/pageloot.com\/nb\/wp-json\/wp\/v2\/posts\/2095\/revisions\/56951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/nb\/wp-json\/wp\/v2\/media\/53422"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/nb\/wp-json\/wp\/v2\/media?parent=2095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/nb\/wp-json\/wp\/v2\/categories?post=2095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/nb\/wp-json\/wp\/v2\/tags?post=2095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}