{"id":55464,"date":"2026-06-30T08:18:21","date_gmt":"2026-06-30T08:18:21","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/qr-code-marketing-statistics\/"},"modified":"2026-06-30T08:18:21","modified_gmt":"2026-06-30T08:18:21","slug":"qr-code-marketing-statistics","status":"publish","type":"post","link":"https:\/\/pageloot.com\/lv\/qr-news\/qr-code-marketing-statistics\/","title":{"rendered":"QR Kodu M\u0101rketinga Statistika: Galvenie Dati un Sal\u012bdzino\u0161ie R\u0101d\u012bt\u0101ji 2026. gadam"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Vai j\u016bs m\u0113\u0123in\u0101t pamatot QR kodu lieto\u0161anu j\u016bsu n\u0101kamaj\u0101 kampa\u0146\u0101, bet jums ir nepiecie\u0161ami skait\u013ci, lai to pamatotu? Bez p\u0101rliecino\u0161iem datiem bud\u017eeta l\u0113mumi un kan\u0101lu izv\u0113le \u0161\u0137iet k\u0101 min\u0113jumi. \u0160aj\u0101 lap\u0101 apkopota visatbilsto\u0161\u0101k\u0101 QR kodu m\u0101rketinga statistika, lieto\u0161anas etaloni un tenden\u010du dati, lai pal\u012bdz\u0113tu jums pl\u0101not gudr\u0101k.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">QR kodu ievie\u0161ana m\u0101rketinga speci\u0101listu vid\u016b ir gandr\u012bz univers\u0101la<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Visiev\u0113rojam\u0101kais virsraksts no jaun\u0101kaj\u0101m nozares aptauj\u0101m: QR kodi vairs nav ni\u0161as taktika. Saska\u0146\u0101 ar 2025. gada datiem, <strong>vair\u0101k nek\u0101 90% m\u0101rketinga speci\u0101listu zi\u0146o, ka izmanto QR kodus sav\u0101s kampa\u0146\u0101s<\/strong>. \u0160is skaitlis liecina par tehnolo\u0123iju mai\u0146u no \u201cjaun\u0101s\u201d uz standarta praksi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Izaugsmes trajektorija skaidri apstiprina \u0161o punktu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>94% m\u0101rketinga speci\u0101listu palielin\u0101ja savu QR kodu lieto\u0161anu<\/strong> iepriek\u0161\u0113jos 12 m\u0113ne\u0161os<\/li>\n<li><strong>86% pl\u0101no v\u0113l vair\u0101k palielin\u0101t lieto\u0161anu<\/strong> n\u0101kamajos 12 m\u0113ne\u0161os<\/li>\n<li><strong>88% uzskata, ka pat\u0113r\u0113t\u0101ju noska\u0146ojums pret QR kodiem ir k\u013cuvis pozit\u012bv\u0101ks<\/strong>, un 40% apraksta \u0161o mai\u0146u k\u0101 <em>iev\u0113rojami<\/em> pozit\u012bv\u0101ku<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160ie skait\u013ci liecina, ka ievie\u0161ana ne tikai pieaug \u2013 t\u0101 pa\u0101trin\u0101s. M\u0101rketinga speci\u0101listi, kuri v\u0113l neizmanto QR kodus, arvien vair\u0101k ir maz\u0101kum\u0101.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cik daudz amerik\u0101\u0146u sken\u0113 QR kodus?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pat\u0113r\u0113t\u0101ju puses ievie\u0161ana st\u0101sta tikpat p\u0101rliecino\u0161u st\u0101stu. 2025. gad\u0101, <strong>99,5 miljoni ASV viedt\u0101lru\u0146u lietot\u0101ju sken\u0113ja QR kodu<\/strong>, un prognozes sasniedz <strong>102,6 miljonus l\u012bdz 2026. gadam<\/strong> \u2013 aptuveni viens no trim amerik\u0101\u0146iem.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/06\/content-asset-e5e3ab-15f16b45f314.webp\" alt=\"QR kodu ievie\u0161anas statistika\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Lai saprastu, cik \u0101tri tas ir audzis:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>gad\u0101 aptuveni <strong>89 miljoni ASV viedt\u0101lru\u0146u lietot\u0101ju<\/strong> sken\u0113ja QR kodus<\/li>\n<li>Tas veidoja aptuveni <strong>26% pieaugumu sal\u012bdzin\u0101jum\u0101 ar 2020. gada sken\u0113\u0161anas apjomiem<\/strong><\/li>\n<li>100 miljonu lietot\u0101ju slieksnis tika sasniegts tie\u0161i saska\u0146\u0101 ar agr\u0101kaj\u0101m prognoz\u0113m<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Viedt\u0101lru\u0146u izplat\u012bba v\u0113l vair\u0101k izskaidro, k\u0101p\u0113c QR kodiem ir tik pla\u0161a sasniedzam\u012bba. Saska\u0146\u0101 ar Pew Research Center datiem, <strong>91% ASV pieaugu\u0161o tagad pieder viedt\u0101lrunis<\/strong>, kas ir pieaugums no tikai 35% 2011. gad\u0101. Tas noz\u012bm\u0113, ka j\u016bsu QR kodu kampa\u0146as teor\u0113tiski var sasniegt p\u0101rliecino\u0161u vair\u0101kumu amerik\u0101\u0146u pat\u0113r\u0113t\u0101ju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Papildu pat\u0113r\u0113t\u0101ju uzved\u012bbas dati liecina par sp\u0113c\u012bgu iesaisti:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>91% aptauj\u0101to cilv\u0113ku bija sken\u0113ju\u0161i QR kodu<\/strong><\/li>\n<li><strong>86% bija sken\u0113ju\u0161i vienu p\u0113d\u0113j\u0101 m\u0113ne\u0161a laik\u0101<\/strong><\/li>\n<li><strong>89% teica, ka v\u0113las redz\u0113t vair\u0101k QR kodu lieto\u0161anas<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0101 nav pas\u012bva apzin\u0101\u0161an\u0101s \u2013 tie ir akt\u012bvi lietot\u0101ji, kuri regul\u0101ri sken\u0113.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kas sken\u0113? Demogr\u0101fija un bie\u017eums<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Izpratne par j\u016bsu auditoriju pal\u012bdz jums noteikt priorit\u0101tes, kur un k\u0101 izvietot QR kodus. Dati konsekventi nor\u0101da uz jaun\u0101kiem pieaugu\u0161ajiem k\u0101 visakt\u012bv\u0101kajiem lietot\u0101jiem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>57% no 18\u201334 gadus veciem cilv\u0113kiem<\/strong> bie\u017ei izmanto QR kodus<\/li>\n<li><strong>49% Z paaudzes<\/strong> un <strong>51% mileni\u0101\u013cu<\/strong> sken\u0113 QR kodus vismaz reizi ned\u0113\u013c\u0101<\/li>\n<li>Liel\u0101k\u0101 nelietot\u0101ju grupa ir koncentr\u0113ta <strong>62\u201375 gadu vecuma grup\u0101<\/strong>, veidojot gandr\u012bz 40% no nesken\u0113t\u0101jiem<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Liel\u0101k\u0101 da\u013ca ASV QR kodu lietot\u0101ju sken\u0113 vair\u0101kas reizes m\u0113nes\u012b, un aptuveni viens no pieciem sken\u0113 katru ned\u0113\u013cu. \u0160is bie\u017eums liecina, ka pat\u0113r\u0113t\u0101ji, kuri mijiedarbojas ar QR kodiem, to nedara nelabpr\u0101t \u2013 vi\u0146i to ir iek\u013c\u0101vu\u0161i sav\u0101 regul\u0101raj\u0101 uzved\u012bb\u0101.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ja j\u016bsu kampa\u0146as ir v\u0113rstas uz jaun\u0101kiem pat\u0113r\u0113t\u0101jiem, QR kodi ir \u012bpa\u0161i labi pozicion\u0113ti k\u0101 kan\u0101ls. Ja j\u016bsu auditorija ir vec\u0101ka, skaidru instrukciju un sp\u0113c\u012bgu vizu\u0101lo nor\u0101\u017eu pievieno\u0161ana pie koda var pal\u012bdz\u0113t p\u0101rvar\u0113t paz\u012bstam\u012bbas plaisu. Konkr\u0113tus izvietojuma un dizaina nor\u0101d\u012bjumus varat atrast \u0161aj\u0101 p\u0101rskat\u0101 par <a href=\"https:\/\/pageloot.com\/lv\/qr-code-marketing\/how-to-use-qr-codes\/\">k\u0101 efekt\u012bvi izmantot QR kodus j\u016bsu m\u0101rketing\u0101<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kur m\u0101rketinga speci\u0101listi izvieto QR kodus?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aptaujas dati no 2025. gada par\u0101da visbie\u017e\u0101k\u0101s m\u0101rketinga speci\u0101listu izvietoto QR kodu vietas:<\/p>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>novietojums<\/th>\n<th>M\u0101rketinga speci\u0101listu \u012bpatsvars, kas to izmanto<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Pas\u0101kumi<\/td>\n<td>43%<\/td>\n<\/tr>\n<tr>\n<td>Preses rekl\u0101mas<\/td>\n<td>40%<\/td>\n<\/tr>\n<tr>\n<td>Veikalu displeji<\/td>\n<td>40%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160ie tr\u012bs kan\u0101li domin\u0113, jo tiem ir kop\u012bga dinamika: piesaist\u012bta auditorija ar laiku un fizisku tuvumu sken\u0113\u0161anai. Pas\u0101kumi, jo \u012bpa\u0161i, apvieno sp\u0113c\u012bgu nodomu ar dabisku iesaistes br\u012bdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Papildus \u0161iem trim galvenajiem, bie\u017ei tiek min\u0113ts ar\u012b iepakojums un e-pasts. Galvenais modelis ir t\u0101ds, ka QR kodi ir visefekt\u012bv\u0101kie tur, kur ir skaidrs iemesls sken\u0113\u0161anai un kur fizisk\u0101 vide padara sken\u0113\u0161anu \u0113rtu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lai apl\u016bkotu, k\u0101 da\u017e\u0101das nozares izvieto QR kodus pa kan\u0101liem, skatiet <a href=\"https:\/\/pageloot.com\/lv\/blog\/qr-code-scanning-trends-by-industry-a-breakdown\/\">QR kodu sken\u0113\u0161anas tendences pa nozar\u0113m<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">QR kodi k\u0101 pirm\u0101s puses datu r\u012bks<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0101 k\u0101 tre\u0161o pu\u0161u s\u012bkdat\u0146u uzticam\u012bba un regulat\u012bv\u0101 pie\u0146em\u0161ana turpina samazin\u0101ties, QR kodi ir k\u013cuvu\u0161i par tie\u0161u ce\u013cu uz pirm\u0101s puses datu v\u0101k\u0161anu. Skait\u013ci ir p\u0101rsteidzo\u0161i: <strong>95% uz\u0146\u0113mumu tagad izmanto QR kodus, lai ieg\u016btu pirm\u0101s puses datus<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kad lietot\u0101js sken\u0113 QR kodu un aizpilda veidlapu, re\u0123istr\u0113jas pas\u0101kumam vai piesak\u0101s lojalit\u0101tes programmai, \u0161\u012b mijiedarb\u012bba ir attiecin\u0101ma, apstiprin\u0101ta un tie\u0161i saist\u012bta ar konkr\u0113tu kampa\u0146as saskares punktu. At\u0161\u0137ir\u012bb\u0101 no uz s\u012bkdatn\u0113m balst\u012btas izseko\u0161anas, QR sken\u0113\u0161anas dati nav atkar\u012bgi no p\u0101rl\u016bkprogrammas iestat\u012bjumiem vai rekl\u0101mu blo\u0137\u0113\u0161anas uzved\u012bbas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tas padara QR kodus \u012bpa\u0161i v\u0113rt\u012bgus:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-pasta un SMS sarakstu veido\u0161ana no druk\u0101tiem materi\u0101liem<\/li>\n<li>Veikala iesaistes savieno\u0161ana ar digit\u0101lajiem profiliem<\/li>\n<li>Bezsaistes saskares punktu attiecin\u0101\u0161ana uz tie\u0161saistes konversij\u0101m<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodi labi darbojas ar\u012b kop\u0101 ar UTM parametriem, nodro\u0161inot papildu kampa\u0146as attiecin\u0101m\u012bbas sl\u0101ni pakalpojum\u0101 Google Analytics. <a href=\"https:\/\/pageloot.com\/lv\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\">\u0160is ce\u013cvedis par UTM parametriem QR kodiem<\/a> par\u0101da, k\u0101 to iestat\u012bt praks\u0113.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">QR kodu sken\u0113\u0161anas \u0101truma etaloni<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sken\u0113\u0161anas \u0101trums \u2013 da\u017ereiz saukts par caursken\u0113\u0161anas \u0101trumu \u2013 m\u0113ra, k\u0101ds ir to cilv\u0113ku procents, kuri <em>redz<\/em> QR kodu patie\u0161\u0101m sken\u0113. Formula ir vienk\u0101r\u0161a:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sken\u0113\u0161anas \u0101trums = (Sken\u0113jumi \u00f7 Par\u0101d\u012bjumi) \u00d7 100<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0101tad, ja 200 cilv\u0113ki sken\u0113 kodu, ko redz\u0113ja 4000 cilv\u0113ku, sken\u0113\u0161anas \u0101trums ir 5%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Re\u0101listiski etaloni iev\u0113rojami at\u0161\u0137iras atkar\u012bb\u0101 no izvietojuma un konteksta. Piem\u0113ram, uz produktu iepakojuma labi vad\u012bt\u0101s kampa\u0146\u0101s parasti ir <strong>caursken\u0113\u0161anas r\u0101d\u012bt\u0101ji no 4% l\u012bdz 12%<\/strong>, kas noz\u012bm\u0113, ka aptuveni 5 no 100 cilv\u0113kiem, kuri redz kodu, to sken\u0113s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Faktori, kas palielina sken\u0113\u0161anas \u0101trumu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Skaidrs aicin\u0101juma uz darb\u012bbu teksts pie koda, piem\u0113ram, \u201cSken\u0113jiet, lai sa\u0146emtu 20% atlaidi\u201d<\/li>\n<li>Augsta kontrasta, pareiza izm\u0113ra kods (minim\u0101li 0,8 \u00d7 0,8 collas druk\u0101\u0161anai)<\/li>\n<li>P\u0101rliecino\u0161s, ac\u012bmredzams iemesls sken\u0113t<\/li>\n<li>Izvietojums dabisk\u0101 acu l\u012bmen\u012b un uzman\u012bbas punktos<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">QR koda pievieno\u0161ana tie\u0161\u0101 pasta s\u016bt\u012bjumam var ar\u012b rad\u012bt izm\u0113r\u0101mus uzlabojumus. Viens akad\u0113misks p\u0113t\u012bjums atkl\u0101ja, ka QR koda iek\u013cau\u0161ana aptaujas uzaicin\u0101juma v\u0113stul\u0113s palielin\u0101ja kop\u0113jo atbildes l\u012bmeni no 7,00% l\u012bdz 8,31% \u2013 noz\u012bm\u012bgs uzlabojums bez jebk\u0101d\u0101m izmai\u0146\u0101m pamatpied\u0101v\u0101jum\u0101.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Skatiet, k\u0101 paties\u012bb\u0101 darbojas j\u016bsu QR kodi<\/strong> Sekojiet l\u012bdzi sken\u0113\u0161anas apjomam, izvietojuma veiktsp\u0113jai, ier\u012b\u010du veidiem un \u0123eogr\u0101fiskajiem datiem vienuviet. Izp\u0113tiet <a href=\"https:\/\/pageloot.com\/lv\/feature\/analytics\/\">Pageloot QR kodu anal\u012btikas funkcija<\/a> lai neapstr\u0101d\u0101tus sken\u0113\u0161anas datus p\u0101rv\u0113rstu kampa\u0146as ieskatos.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">QR kodu konversijas r\u0101d\u012bt\u0101ju etaloni<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Konversijas r\u0101d\u012bt\u0101js at\u0161\u0137iras no sken\u0113\u0161anas r\u0101d\u012bt\u0101ja. Kam\u0113r sken\u0113\u0161anas r\u0101d\u012bt\u0101js m\u0113ra, kas sken\u0113, konversijas r\u0101d\u012bt\u0101js m\u0113ra, k\u0101ds procentu\u0101lais daudzums no \u0161iem sken\u0113t\u0101jiem veic m\u0113r\u0137a darb\u012bbu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Konversijas r\u0101d\u012bt\u0101js = (Pabeigt\u0101s darb\u012bbas \u00f7 Unik\u0101lie sken\u0113jumi) \u00d7 100<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Piem\u0113ram, 300 sken\u0113jumi, kas noved pie 87 veidlapu aizpild\u012b\u0161anas, dod 29% konversijas r\u0101d\u012bt\u0101ju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Etaloni iev\u0113rojami at\u0161\u0137iras atkar\u012bb\u0101 no darb\u012bbas sare\u017e\u0123\u012bt\u012bbas:<\/p>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>Darb\u012bbas veids<\/th>\n<th>Tipiskais konversijas r\u0101d\u012bt\u0101js p\u0113c sken\u0113\u0161anas<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>WiFi pieteik\u0161an\u0101s<\/td>\n<td>60\u201385%<\/td>\n<\/tr>\n<tr>\n<td>\u0112dienkartes piek\u013cuve<\/td>\n<td>55\u201375%<\/td>\n<\/tr>\n<tr>\n<td>Kontaktu kartes saglab\u0101\u0161ana<\/td>\n<td>25\u201345%<\/td>\n<\/tr>\n<tr>\n<td>Pas\u0101kuma re\u0123istr\u0101cija vai re\u0123istr\u0113\u0161an\u0101s<\/td>\n<td>20\u201340%<\/td>\n<\/tr>\n<tr>\n<td>Produkta atsauksmju veidlapa<\/td>\n<td>15\u201330%<\/td>\n<\/tr>\n<tr>\n<td>Interesentu piesaistes veidlapa<\/td>\n<td>10\u201325%<\/td>\n<\/tr>\n<tr>\n<td>Lietotnes instal\u0113\u0161ana<\/td>\n<td>8\u201318%<\/td>\n<\/tr>\n<tr>\n<td>Bi\u013cetena vai e-pasta abon\u0113\u0161ana<\/td>\n<td>5\u201315%<\/td>\n<\/tr>\n<tr>\n<td>Tie\u0161a produkta ieg\u0101de<\/td>\n<td>3\u201312%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tendence ir nemain\u012bga: darb\u012bbas ar maz\u0101ku berzi konvert\u0113jas ar daudz augst\u0101ku r\u0101d\u012bt\u0101ju. WiFi pieteik\u0161an\u0101s konvert\u0113jas viegli, jo lietot\u0101jam ir t\u016bl\u012bt\u0113ja, ac\u012bmredzama vajadz\u012bba. Pirkums prasa iev\u0113rojami liel\u0101ku nodomu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vietnei <strong>m\u0101rketinga konversijas<\/strong> \u2013 veidlapu aizpild\u012b\u0161ana, abon\u0113\u0161ana, pirkumi \u2013 <strong>10\u201325% konversijas r\u0101d\u012bt\u0101js p\u0113c sken\u0113\u0161anas<\/strong> ir re\u0101listisks darba etalons. Kampa\u0146as, kas ir zem 5%, parasti nor\u0101da uz neatbilst\u012bbu starp sol\u012bjumu uz fizisk\u0101 materi\u0101la un pieredzi p\u0113c sken\u0113\u0161anas. Kampa\u0146as virs 25% parasti g\u016bst labumu no sp\u0113c\u012bgiem stimuliem vai \u013coti motiv\u0113tas auditorijas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Izst\u0101\u017eu vai veikalu interesentu piesaistes kontekst\u0101, <strong>10\u201320% unik\u0101lo sken\u0113jumu l\u012bdz veidlapas iesnieg\u0161anas r\u0101d\u012bt\u0101js<\/strong> ir pamatota cer\u012bba, ja veidlapa ir \u012bsa un v\u0113rt\u012bbu apmai\u0146a ir skaidri pazi\u0146ota.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160ie etaloni ir orient\u0113jo\u0161i, nevis univers\u0101li \u2013 j\u016bsu faktiskie rezult\u0101ti b\u016bs atkar\u012bgi no j\u016bsu izvietojuma, pied\u0101v\u0101juma, auditorijas un galven\u0101s lapas kvalit\u0101tes. Lai uzzin\u0101tu vair\u0101k par veiktsp\u0113jas uzlabo\u0161anu da\u017e\u0101dos kan\u0101los, skatiet, k\u0101 <a href=\"https:\/\/pageloot.com\/lv\/blog\/how-qr-codes-connect-print-and-digital-marketing\/\">QR kodi savieno druk\u0101to un digit\u0101lo m\u0101rketingu<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">QR kodu maks\u0101jumi: strauji augo\u0161s lieto\u0161anas gad\u012bjums<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Papildus m\u0101rketinga kampa\u0146\u0101m QR kodi strauji papla\u0161in\u0101s tirdzniec\u012bb\u0101. ASV QR kodu maks\u0101jumu tirgus \u0123ener\u0113ja <strong>2,55 miljardus ASV dol\u0101ru ie\u0146\u0113mumos 2024. gad\u0101<\/strong> un tiek prognoz\u0113ts, ka tas sasniegs <strong>11,84 miljardus ASV dol\u0101ru l\u012bdz 2033. gadam<\/strong>, kas veido <strong>salikto gada pieauguma tempu 19,3% apm\u0113r\u0101.<\/strong>.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/06\/content-asset-03a037-54ebeb7d9ab2.webp\" alt=\"QR maks\u0101jumu pieaugums\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pat\u0113r\u0113t\u0101ju aptaujas apstiprina maks\u0101jumu k\u0101 vienu no diviem galvenajiem QR kodu lieto\u0161anas gad\u012bjumiem ASV, l\u012bdz\u0101s produktu inform\u0101cijas p\u0101rbaudei uz p\u0101rtikas un dz\u0113rienu iepakojuma. Feder\u0101lo rezervju sist\u0113ma akt\u012bvi str\u0101d\u0101 ar\u012b pie savietojama QR kodu standarta, kas paredz\u0113ts darbam vis\u0101s maks\u0101jumu sist\u0113m\u0101s, tostarp FedNow pakalpojum\u0101.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u0101rketinga speci\u0101listiem tas ir svar\u012bgi, jo tas papla\u0161ina to, ko var paveikt viens QR kods. Kods uz restor\u0101na galda, mazumtirdzniec\u012bbas plaukta vai pas\u0101kuma noz\u012bm\u012btes tagad var nodro\u0161in\u0101t atkl\u0101\u0161anu, inform\u0101cijas snieg\u0161anu un maks\u0101jumu vienas mijiedarb\u012bbas ietvaros \u2013 samazinot att\u0101lumu starp apzin\u0101\u0161anos un darb\u012bbu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pat\u0113r\u0113t\u0101ju noska\u0146ojums ir j\u016bsu lab\u0101<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Viens nenov\u0113rt\u0113ts datu punkts m\u0101rketinga speci\u0101listiem: <strong>45% ASV pat\u0113r\u0113t\u0101ju jau ir izmantoju\u0161i QR kodus m\u0101rketinga vai rekl\u0101mas kampa\u0146as kontekst\u0101<\/strong>. T\u0101 nav pas\u012bva paz\u012bstam\u012bba \u2013 t\u0101 ir tie\u0161a, iepriek\u0161\u0113ja pieredze mijiedarbojoties ar m\u0101rketinga speci\u0101lista QR kodu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apvienojum\u0101 ar atkl\u0101jumu, ka <strong>89% pat\u0113r\u0113t\u0101ju v\u0113las redz\u0113t pla\u0161\u0101ku QR kodu izmanto\u0161anu<\/strong>, dati skaidri liecina, ka auditorija ir atsauc\u012bga. Skepticisms, kas sekoja QR kodu agr\u0101kajam neveiksm\u012bgajam vilnim pirmsviedt\u0101lru\u0146u \u0113r\u0101, liel\u0101 m\u0113r\u0101 ir izzudis. M\u0101rketinga speci\u0101listiem, kuri izvair\u012bj\u0101s no QR kodiem auditorijas berzes d\u0113\u013c, ir maz\u0101k iemeslu attur\u0113ties.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kan\u0101li, kas visvair\u0101k saist\u012bti ar pat\u0113r\u0113t\u0101ju QR iesaisti, ietver p\u0101rtikas un dz\u0113rienu iepakojumu, maks\u0101jumus un mazumtirdzniec\u012bbas vidi. Ja j\u016bs darbojaties k\u0101d\u0101 no \u0161\u012bm jom\u0101m, uzved\u012bbas dati stingri atbalsta QR integr\u0101ciju. Lai ieg\u016btu praktiskus nor\u0101d\u012bjumus par s\u0101k\u0161anu, <a href=\"https:\/\/pageloot.com\/lv\/blog\/qr-codes-for-small-business-marketing\/\">QR kodi mazo uz\u0146\u0113mumu m\u0101rketinga ce\u013cvedis<\/a> aptver b\u016btisk\u0101ko, nepie\u0146emot lielu bud\u017eetu vai tehnisko komandu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Skait\u013cu lik\u0161ana liet\u0101<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Iepriek\u0161 min\u0113t\u0101 statistika apraksta kan\u0101lu, kas ir p\u0101rg\u0101jis no eksperiment\u0101la uz sagaid\u0101mu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Praktisk\u0101 atzi\u0146a: jaut\u0101jums liel\u0101kajai da\u013cai m\u0101rketinga speci\u0101listu vairs nav <em>vai<\/em> izmantot QR kodus, bet <em>kur<\/em> tos izvietot, <em>kas<\/em> m\u0113r\u012bt un <em>k\u0101<\/em> atk\u0101rtot, balstoties uz veiktsp\u0113jas datiem. Dinamiskie QR kodi \u0161eit ir \u012bpa\u0161i noder\u012bgi \u2013 tie \u013cauj atjaunin\u0101t galam\u0113r\u0137a URL bez atk\u0101rtotas druk\u0101\u0161anas, veikt A\/B testus m\u0113r\u0137lap\u0101s un apkopot sken\u0113\u0161anas l\u012bme\u0146a anal\u012btiku katr\u0101 izvietojum\u0101.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>S\u0101ciet izsekot QR kodu veiktsp\u0113ju vis\u0101s kampa\u0146\u0101s<\/strong> Izmantojiet <a href=\"https:\/\/pageloot.com\/lv\/dynamic-qr-code-generator\/\">Dinamisks QR kodu \u0123enerators<\/a> lai izveidotu izsekojamus, redi\u0123\u0113jamus QR kodus savai n\u0101kamajai kampa\u0146ai un ieg\u016btu re\u0101llaika datus par sken\u0113jumiem, atra\u0161an\u0101s viet\u0101m un ier\u012bc\u0113m no pirm\u0101s dienas.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Lai ieg\u016btu nozarei specifiskas strat\u0113\u0123ijas un papildu nor\u0101d\u012bjumus, izp\u0113tiet <a href=\"https:\/\/pageloot.com\/lv\/industry\/\">Pageloot QR kodu risin\u0101jumus p\u0113c nozares<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bie\u017e\u0101k uzdotie jaut\u0101jumi<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-ff0d7ac32def\"><strong class=\"schema-faq-question\">K\u0101ds ir re\u0101listisks QR koda sken\u0113\u0161anas r\u0101d\u012bt\u0101js priek\u0161 druk\u0101t\u0101 m\u0101rketinga?<\/strong> <p class=\"schema-faq-answer\">Sken\u0113\u0161anas r\u0101d\u012bt\u0101ji ir \u013coti atkar\u012bgi no izvietojuma, dizaina un konteksta. Produktu iepakojumam labi vad\u012bt\u0101s kampa\u0146\u0101s sken\u0113\u0161anas caurlaides r\u0101d\u012bt\u0101js 4\u201312% ir tipisks. Citiem drukas izvietojumiem, piem\u0113ram, skrejlap\u0101m vai plak\u0101tiem, rezult\u0101ti at\u0161\u0137iras, pamatojoties uz aicin\u0101juma uz darb\u012bbu sp\u0113ku un pied\u0101v\u0101to stimulu. Kampa\u0146as ar skaidriem, p\u0101rliecino\u0161iem iemesliem sken\u0113t past\u0101v\u012bgi p\u0101rsp\u0113j t\u0101s, kur\u0101m t\u0101du nav.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-e8e97d01b7b5\"><strong class=\"schema-faq-question\">K\u0101 izm\u0113r\u012bt QR koda konversijas m\u0101rketinga kampa\u0146\u0101?<\/strong> <p class=\"schema-faq-answer\">Konversijas l\u012bmenis tiek apr\u0113\u0137in\u0101ts k\u0101 pabeigtas darb\u012bbas, dal\u012btas ar unik\u0101liem sken\u0113jumiem, reizin\u0101ts ar 100. Lai to prec\u012bzi izsekotu, jums ir nepiecie\u0161ami dinamiski QR kodi ar ieb\u016bv\u0113tu anal\u012btiku, apvienoti ar m\u0113r\u0137lapu, kas re\u0123istr\u0113 m\u0113r\u0137a darb\u012bbu \u2013 piem\u0113ram, veidlapas iesnieg\u0161anu, pirkumu vai pieteik\u0161anos. Pievienojot UTM parametrus, varat sasaist\u012bt QR kodu virz\u012btu datpl\u016bsmu ar konkr\u0113t\u0101m kampa\u0146\u0101m pakalpojum\u0101 Google Analytics. Skatiet pilnu ce\u013cvedi par QR kodu sken\u0113\u0161anas un anal\u012btikas izseko\u0161anu, lai ieg\u016btu soli pa solim pieeju.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-a29ae1f277a6\"><strong class=\"schema-faq-question\">Vai QR kodi ir efekt\u012bvi pirm\u0101s puses datu v\u0101k\u0161anai?<\/strong> <p class=\"schema-faq-answer\">J\u0101 \u2013 95% uz\u0146\u0113mumu tagad izmanto QR kodus \u012bpa\u0161i pirm\u0101s puses datu v\u0101k\u0161anai. Kad lietot\u0101js sken\u0113 kodu un aizpilda veidlapu vai re\u0123istr\u0101ciju, \u0161\u012b mijiedarb\u012bba tiek tie\u0161i attiecin\u0101ta uz konkr\u0113tu fizisku saskares punktu. At\u0161\u0137ir\u012bb\u0101 no uz s\u012bkdatn\u0113m balst\u012btas izseko\u0161anas, \u0161ie dati nav atkar\u012bgi no p\u0101rl\u016bkprogrammas iestat\u012bjumiem un tiek v\u0101kti ar skaidru lietot\u0101ja nodomu, padarot tos uzticam\u0101kus un sader\u012bg\u0101kus ar main\u012bgajiem priv\u0101tuma standartiem.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Izp\u0113tiet 2025. gada QR kodu m\u0101rketinga statistiku un etalonus. Uzziniet par pat\u0113r\u0113t\u0101ju pie\u0146em\u0161anu, sken\u0113\u0161anas r\u0101d\u012bt\u0101jiem un to, k\u0101p\u0113c vair\u0101k nek\u0101 90% m\u0101rketinga speci\u0101listu izmanto QR kodus kampa\u0146\u0101s.<\/p>","protected":false},"author":17,"featured_media":55346,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1593],"tags":[],"class_list":["post-55464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>QR Code Marketing Statistics: Key Data and Benchmarks for 2026<\/title>\n<meta name=\"description\" content=\"Explore 2025 QR code marketing statistics and benchmarks. 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