Vai j\u016bs vad\u0101t kafejn\u012bcu vai\nrestor\u0101nu? Labi, tad uz da\u017e\u0101m sekund\u0113m padom\u0101jiet par sevi k\u0101 par restor\u0101nu.\nrestor\u0101na vai kafejn\u012bcas klientu. Iedom\u0101jieties, ka tikko esat aps\u0113dies sav\u0101 restor\u0101n\u0101.\niecien\u012btaj\u0101 restor\u0101n\u0101 (iz\u0146emot savu). <\/p>\n\n\n\n
Uz j\u016bsu galda ir\ngalda telts, lamin\u0113ta karte vertik\u0101l\u0101 st\u0101vokl\u012b k\u0101 rekl\u0101mas materi\u0101ls. Kam\u0113r\ndzerot \u016bdeni un gaidot viesm\u012bli, j\u016bsu uzman\u012bba p\u0113k\u0161\u0146i non\u0101k uz \u0161\u012b\ngalda telti. <\/p>\n\n\n\n
Tas it k\u0101 atkl\u0101j\nda\u017eus interesantus faktus par to, cik vesel\u012bgas ir da\u017e\u0101das \u0161eit pasniegt\u0101s receptes. Nu,\ntas aizrauj j\u016bsu pr\u0101tu, un j\u016bs turpin\u0101t las\u012bt visu infografiku. <\/p>\n\n\n\n
Tagad j\u016bs sastopaties ar\nmelnu un baltu puzlei l\u012bdz\u012bgu kvadr\u0101ti\u0146u kodu, uz kura rakst\u012bts \"SCAN ME for These\nReceptus\". Ak, ak, vau! Tas ir satrieco\u0161i! Ko j\u016bs tagad dar\u012bsiet? J\u016bs gaid\u012bsiet ne\nun sken\u0113siet kodu, izmantojot viedt\u0101lruni, p\u0113c k\u0101 tiks atv\u0113rta \u012bpa\u0161a \u0113dienkartes karte.\nk\u0101 PDF fails atv\u0113rsies, lai j\u016bs var\u0113tu izv\u0113l\u0113ties k\u0101du no vesel\u012bg\u0101kaj\u0101m recept\u0113m. <\/p>\n\n\n\n
J\u016bs uzreiz izv\u0113laties divus\n\u0113dienus! N\u0113, iedom\u0101jieties, cik daudz laika jums b\u016btu bijis nepiecie\u0161ams, lai izv\u0113l\u0113tos\n\u0161\u012bs divas receptes, ja pie rokas b\u016btu bijusi vienk\u0101r\u0161a \u0113dienkartes karte? Nu, tas\nQR kodu izmanto\u0161ana uz galda telt\u012bm j\u016bsu restor\u0101n\u0101, kafejn\u012bc\u0101,\nvai jebkur\u0101 cit\u0101 \u0113din\u0101\u0161anas iest\u0101d\u0113. <\/p>\n\n\n\n
Vai v\u0113laties zin\u0101t, ko\nv\u0113l citus br\u012bnumus, ko \u0161\u0101das galda teltis var izdar\u012bt j\u016bsu lab\u0101? Lasiet t\u0101l\u0101k, lai to uzzin\u0101tu.<\/p>\n\n\n\n
Galda teltis pie\nApplebee's restor\u0101nos bija izvietots QR kods, kas bija novietots virs ka\u0137a mutes.\nKad klienti to ieraudz\u012bja un iesken\u0113ja kodu, vienk\u0101r\u0161i novietojot viedt\u0101lruni uz ekr\u0101na.\nt\u0101 priek\u0161\u0101, \u0161\u0137ita, ka ka\u0137is ar vi\u0146iem run\u0101. <\/p>\n\n\n\n
P\u0113c veiksm\u012bgas sken\u0113\u0161anas,\nka\u0137is gandr\u012bz 15 min\u016btes run\u0101ja par \u0113dienkarti. Lai gan tas var\u0113tu\ns\u012bkumains uzdevums, \u0161\u012b QR koda kampa\u0146a piesaist\u012bja vair\u0101k nek\u0101 61 000 cilv\u0113ku.\nuz savu restor\u0101nu \u0137\u0113di.<\/p>\n\n\n\n
K\u0101p\u0113c j\u016bs dom\u0101jat, ka\n\u0161\u012b kampa\u0146a guva tik p\u0101rsteidzo\u0161us rezult\u0101tus? T\u0101p\u0113c, ka t\u0101 bija piln\u012bb\u0101\nkoncentr\u0113j\u0101s uz patiesu informat\u012bvo v\u0113rt\u012bbu patiesi izklaid\u0113jo\u0161\u0101 veid\u0101, at\u0161\u0137ir\u012bb\u0101 no\ncit\u0101m QR kodu kampa\u0146\u0101m, kur\u0101s patiesi izmantoti m\u0101rketinga triki. <\/p>\n\n\n\n
Galda teltis jau bija\nuz katra galda. \u0145emot v\u0113r\u0101, ka liel\u0101k\u0101 da\u013ca klientu izmantos savu t\u0101lruni.\nredzot \u0161\u0101du kodam l\u012bdz\u012bgu lietu, restor\u0101na darbinieki uzskat\u012bja, ka tas ir lielisks\nideja padar\u012bt galda teltis ne tikai saisto\u0161as, bet ar\u012b interakt\u012bvas. T\u0101d\u0113j\u0101di vi\u0146i\npiel\u0101goja savas galda teltis.<\/p>\n\n\n\n
\u0160aj\u0101 piem\u0113r\u0101\nm\u0101rketinga speci\u0101listi p\u0101rtikas veikalos uzzina, k\u0101 QR koda kampa\u0146a\nvajadz\u0113tu b\u016bt. Ne vienm\u0113r ir nepiecie\u0161ams QR kods, lai p\u0101rdotu dar\u012bjumu vai ieg\u016btu\nmaksim\u0101lu re\u0123istr\u0101ciju. <\/p>\n\n\n\n
Vienk\u0101r\u0161i padom\u0101jiet par iesaist\u012b\u0161anos\nidejas, piem\u0113ram, novirz\u012bt uz vietni, lai pieteiktos restor\u0101na lojalit\u0101tes abonementam.\nprogrammu vai zi\u0146u br\u012bdin\u0101jumus. M\u0113r\u0137tiec\u012bgi mekl\u0113jiet kaut ko izklaid\u0113jo\u0161u.\njo tas ir izklaid\u0113jo\u0161s ikvienam, tostarp j\u016bsu person\u0101lam. Tas ir ar\u012b\nvisefekt\u012bv\u0101kais veids, k\u0101 populariz\u0113t to, ko v\u0113laties, bez jebk\u0101das uzst\u0101j\u012bbas. <\/p>\n\n\n\n
\u0160eit ir v\u0113l da\u017eas idejas\nizmantot QR kodus uz galda telt\u012bm, kas atkl\u0101j, ko j\u016bs varat kop\u012bgot ar saviem\nklientiem. <\/p>\n\n\n\n
QR koda pievieno\u0161ana tabulai\ntelt\u012bm uzs\u0101k saisto\u0161u mobilo pieredzi, kas savieno j\u016bsu bezsaistes\nklientus ar j\u016bsu tie\u0161saistes informat\u012bvo pasauli. Piel\u0101gojiet savas galda teltis\ntagad!<\/p>","protected":false},"excerpt":{"rendered":"