{"id":2929,"date":"2019-05-01T19:23:41","date_gmt":"2019-05-01T19:23:41","guid":{"rendered":"https:\/\/pageloot.com\/?p=2929"},"modified":"2026-06-10T08:17:12","modified_gmt":"2026-06-10T08:17:12","slug":"why-use-qr-codes","status":"publish","type":"post","link":"https:\/\/pageloot.com\/lv\/qr-code-marketing\/why-use-qr-codes\/","title":{"rendered":"K\u0101 ieg\u016bt lab\u0101ku klientu iesaisti ar QR kodiem"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Vai j\u016bsu m\u0101rketinga materi\u0101li atrodas klientu priek\u0161\u0101, nedodot vi\u0146iem skaidru n\u0101kamo soli? Druk\u0101tie un fiziskie saskares punkti joproj\u0101m efekt\u012bvi sasniedz auditoriju, ta\u010du tiem ir gr\u016bti savienot \u0161o uzman\u012bbu ar izm\u0113r\u0101mu digit\u0101lo darb\u012bbu. QR kodi atrisina \u0161o probl\u0113mu, p\u0101rv\u0113r\u0161ot jebkuru fizisku virsmu par interakt\u012bvu v\u0101rteju \u2013 un tie to dara izsekojam\u0101, elast\u012bg\u0101 un viegli ievie\u0161am\u0101 veid\u0101.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">K\u0101p\u0113c QR kodi joproj\u0101m ir svar\u012bgi m\u0101rketing\u0101<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodiem k\u0101du laiku bija nestabila reput\u0101cija. Agr\u012bnie lietot\u0101ji tos izvietoja ne\u0113rt\u0101s viet\u0101s, saist\u012bja ar mobilaj\u0101m ier\u012bc\u0113m nepiem\u0113rot\u0101m lap\u0101m un nedeva klientiem iemeslu tos sken\u0113t. Probl\u0113ma nebija tehnolo\u0123ij\u0101 \u2013 t\u0101 bija ievie\u0161an\u0101.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160odien tas ir main\u012bjies. Pat\u0113r\u0113t\u0101ju zin\u0101\u0161anas par QR kodiem ir iev\u0113rojami pieaugu\u0161as. Vair\u0101k nek\u0101 divas tre\u0161da\u013cas ASV pat\u0113r\u0113t\u0101ju p\u0113d\u0113j\u0101 gada laik\u0101 vismaz vienu reizi izmantoja QR kodu, un aptuveni puse no Z paaudzes un t\u016bksto\u0161gades paaudzes tos sken\u0113 vismaz reizi ned\u0113\u013c\u0101. Mazumtirdzniec\u012bbas vid\u0113 64% ASV pirc\u0113ju zi\u0146oja, ka iep\u0113rkoties veikal\u0101, sken\u0113ja QR kodu uz produkta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visbie\u017e\u0101k sastopamie lieto\u0161anas gad\u012bjumi ietver restor\u0101nu \u0113dienkartes (48%), mobil\u0101s lietotnes (47%), inform\u0101ciju par produktiem (43%), Wi-Fi piek\u013cuvi (32%) un pas\u0101kumu bi\u013cetes (31%). T\u0101s nav ni\u0161as uzved\u012bbas \u2013 tie ir galvenie ieradumi, ap kuriem m\u0101rketinga speci\u0101listi var veidot kampa\u0146as.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Galven\u0101 m\u0101c\u012bba no agr\u012bnaj\u0101m neveiksm\u0113m joproj\u0101m ir sp\u0113k\u0101: QR kodi darbojas, ja tie tiek p\u0101rdom\u0101ti ieviesti. Ja izvietojums, galam\u0113r\u0137is un stimuls ir pareizi, jums ir sp\u0113c\u012bgs r\u012bks. Ja tie ir nepareizi, j\u016bs tiekat ignor\u0113ts. Uzziniet vair\u0101k par <a href=\"https:\/\/pageloot.com\/lv\/qr-code-marketing\/how-to-use-qr-codes\/\">k\u0101 efekt\u012bvi izmantot QR kodus<\/a> pirms n\u0101kam\u0101s kampa\u0146as uzs\u0101k\u0161anas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Daudzpus\u012bba visos m\u0101rketinga kan\u0101los<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Viena no praktisk\u0101kaj\u0101m QR kodu priek\u0161roc\u012bb\u0101m ir t\u0101, ka tie var par\u0101d\u012bties gandr\u012bz jebkur. Viz\u012btkartes, produktu iepakojums, plak\u0101ti, rekl\u0101mas stendi, \u017eurn\u0101lu rekl\u0101mas, tie\u0161ais pasts, restor\u0101nu galdi, pas\u0101kumu izk\u0101rtnes, e-pasta paraksti \u2013 visi \u0161ie k\u013c\u016bst interakt\u012bvi, pievienojot QR kodu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tom\u0113r izvietojuma kontekstam ir noz\u012bme. QR kodu uz kust\u012bga autobusa ir gr\u016bti sken\u0113t. Televizora ekr\u0101n\u0101 redzamam kodam j\u0101paliek redzamam vismaz 15 sekundes, lai skat\u012bt\u0101jiem b\u016btu pietiekami daudz laika pa\u0146emt t\u0101lruni un sken\u0113t. Kodu uz bro\u0161\u016bras, kas pa\u0146emta izst\u0101d\u0113, var sken\u0113t br\u012bv\u0101 laik\u0101.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Izpratne par fizisko vidi, kur\u0101 par\u0101d\u012bsies j\u016bsu kods, pal\u012bdz to atbilsto\u0161i izveidot \u2013 pareizi izm\u0113rot, novietojot acu l\u012bmen\u012b (parasti 3,5\u20135,5 p\u0113das) un nodro\u0161inot pietiekamu kontrastu un balto telpu, lai to var\u0113tu dro\u0161i sken\u0113t. <a href=\"https:\/\/pageloot.com\/lv\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">vadl\u012bnij\u0101s par QR kodu izvieto\u0161anu m\u0101rketinga materi\u0101los<\/a> izkl\u0101sta specifisk\u0101s pras\u012bbas da\u017e\u0101diem form\u0101tiem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0101 k\u0101 tie darbojas uz tik daudz\u0101m virsm\u0101m, QR kodi \u013cauj jums veikt konsekventas kampa\u0146as, kas p\u0101rraida vienu un to pa\u0161u zi\u0146ojumu no \u017eurn\u0101la rekl\u0101mas l\u012bdz produkta iepakojumam un veikala displejam \u2013 katrs kods potenci\u0101li nor\u0101da uz citu galam\u0113r\u0137i, vienlaikus stiprinot vienotu kampa\u0146u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tilta veido\u0161ana starp bezsaistes un tie\u0161saistes pieredzi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Skaidr\u0101k\u0101 QR koda strat\u0113\u0123isk\u0101 v\u0113rt\u012bba ir t\u0101 sp\u0113ja savienot fiziskos saskares punktus ar digit\u0101lajiem galam\u0113r\u0137iem. Kad k\u0101ds sken\u0113 kodu uz skrejlapas, vi\u0146\u0161 var tikt novirz\u012bts tie\u0161i uz galveno lapu, rekl\u0101mas video, produkta apskatu, atsauksmju veidlapu vai lietotnes lejupiel\u0101di \u2013 neko manu\u0101li neievadot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tas ir \u012bpa\u0161i noder\u012bgi kampa\u0146\u0101m, kas balst\u0101s uz druk\u0101tiem materi\u0101liem. Plak\u0101tu kampa\u0146a var novirz\u012bt datpl\u016bsmu uz laika zi\u0146\u0101 ierobe\u017eotu pied\u0101v\u0101jumu. Viz\u012btkarte var saist\u012bt ar pilnu digit\u0101lo portfolio. Produkta iepakojums var savienot pirc\u0113jus ar uzst\u0101d\u012b\u0161anas instrukcij\u0101m, garantijas re\u0123istr\u0101ciju vai papildu produktu ieteikumiem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Savienojums darbojas abos virzienos: varat izmantot bezsaistes kampa\u0146as digit\u0101lo produktu reklam\u0113\u0161anai vai digit\u0101los materi\u0101lus, lai stiprin\u0101tu to, ko klienti piedz\u012bvo kl\u0101tien\u0113. Galven\u0101 pras\u012bba ir, lai viss, uz ko ved QR kods, b\u016btu optimiz\u0113ts mobilaj\u0101m ier\u012bc\u0113m. Nos\u016btot k\u0101du no t\u012bra fiziska dizaina uz l\u0113nu, darbvirsmai format\u0113tu lapu, pieredze nekav\u0113joties tiek p\u0101rtraukta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Izp\u0113tiet, k\u0101 <a href=\"https:\/\/pageloot.com\/lv\/blog\/how-qr-codes-connect-print-and-digital-marketing\/\">QR kodi savieno druk\u0101to un digit\u0101lo m\u0101rketingu<\/a> lai padzi\u013cin\u0101ti apl\u016bkotu praktiskus piem\u0113rus un kampa\u0146u strukt\u016bras da\u017e\u0101d\u0101s nozar\u0113s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Izsekojami rezult\u0101ti, ko tradicion\u0101l\u0101s rekl\u0101mas nesp\u0113j p\u0101rsp\u0113t<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160eit QR kodi patie\u0161\u0101m p\u0101rsp\u0113j daudzus tradicion\u0101los rekl\u0101mas form\u0101tus. Radio vai TV rekl\u0101ma var rad\u012bt liel\u0101ku datpl\u016bsmu vai zvanus, ta\u010du reti ir iesp\u0113jams prec\u012bzi noteikt, cik cilv\u0113ku rea\u0123\u0113ja tie\u0161i \u0161\u012b izvietojuma d\u0113\u013c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ar QR kodiem katra sken\u0113\u0161ana k\u013c\u016bst par izm\u0113r\u0101mu datu punktu. Kad izmantojat <a href=\"https:\/\/pageloot.com\/lv\/qr-code-marketing\/tracking-qr-codes\/\">dinamiskos QR kodus ar ieb\u016bv\u0113tu izseko\u0161anu<\/a>, varat uzraudz\u012bt:<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/marketing-infographic-d6a1a9-19a5c5b369ba.webp\" alt=\"QR koda izseko\u0161ana\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kop\u0113jais sken\u0113jumu skaits un unik\u0101lie sken\u0113jumi<\/li>\n<li>Katras sken\u0113\u0161anas datums un laiks<\/li>\n<li>Sken\u0113jumu \u0123eogr\u0101fisk\u0101 atra\u0161an\u0101s vieta<\/li>\n<li>Ier\u012bces tips un oper\u0113t\u0101jsist\u0113ma<\/li>\n<li>Sken\u0113\u0161anas tendences kampa\u0146as laik\u0101<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Kad pie\u0161\u0137irat unik\u0101lus QR kodus da\u017e\u0101diem izvietojumiem \u2013 vienu \u017eurn\u0101la rekl\u0101mai, otru tie\u0161\u0101 pasta s\u016bt\u012bjumam, tre\u0161o veikala displejam \u2013 varat sal\u012bdzin\u0101t sken\u0113\u0161anas apjomus \u0161ajos kan\u0101los un noteikt, kur\u0161 rado\u0161ais risin\u0101jums vai atra\u0161an\u0101s vieta rada visliel\u0101ko iesaisti. \u0160\u0101da veida bezsaistes atrib\u016bcija ir kaut kas, ko liel\u0101k\u0101 da\u013ca tradicion\u0101lo rekl\u0101mu vienk\u0101r\u0161i nesp\u0113j nodro\u0161in\u0101t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampa\u0146\u0101m, kur\u0101m nepiecie\u0161ama dzi\u013c\u0101ka integr\u0101cija ar m\u0101rketinga anal\u012btiku, varat izmantot UTM parametrus kop\u0101 ar QR kodiem, lai izsekotu rezult\u0101tus tie\u0161i Google Analytics 4. Tas \u013cauj sal\u012bdzin\u0101t QR kodu rad\u012bto datpl\u016bsmu ar citiem kan\u0101liem un nov\u0113rt\u0113t konversijas veiktsp\u0113ju. <a href=\"https:\/\/pageloot.com\/lv\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\">UTM parametru ce\u013cvedis QR kodiem<\/a> aptver, k\u0101 to pareizi iestat\u012bt.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Izsekojiet katru sken\u0113\u0161anu katr\u0101 izvietojum\u0101<\/strong> V\u0113laties prec\u012bzi zin\u0101t, kuri materi\u0101li sniedz rezult\u0101tus un kur j\u016bsu klienti visvair\u0101k iesaist\u0101s? Izmantojiet <a href=\"https:\/\/pageloot.com\/lv\/qr-code-generator\/\">Pageloot QR kodu \u0123enerators<\/a> lai izveidotu dinamiskus, izsekojamus kodus ar piek\u013cuvi pilnam anal\u012btikas inform\u0101cijas panelim.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Dinamisku QR kodu priek\u0161roc\u012bbas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ne visi QR kodi pied\u0101v\u0101 vien\u0101du elast\u012bbu. <strong>Statiskie QR kodi<\/strong> tie\u0161i kod\u0113 fiks\u0113tu galam\u0113r\u0137i rakst\u0101 \u2013 p\u0113c izdruk\u0101\u0161anas galam\u0113r\u0137i nevar main\u012bt, un tie nerada nek\u0101dus izseko\u0161anas datus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dinamiskie QR kodi<\/strong>, turpretim, kod\u0113 \u012bsu novirz\u012b\u0161anas URL. Kad k\u0101ds to sken\u0113, vi\u0146\u0161 tiek novirz\u012bts caur \u0161o novirz\u012b\u0161anu uz faktisko galam\u0113r\u0137i \u2013 ko var atjaunin\u0101t jebkur\u0101 laik\u0101, nemainot vai nep\u0101rprint\u0113jot fizisko kodu. Tas noz\u012bm\u0113:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sezonas akciju var atjaunin\u0101t, kad akcija beidzas<\/li>\n<li>Restor\u0101na \u0113dienkarti var p\u0101rskat\u012bt, nemainot galda z\u012bmes<\/li>\n<li>Kampa\u0146u, kas nedarbojas pietiekami labi, var novirz\u012bt uz lab\u0101k konvert\u0113jo\u0161u lapu<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Port\u0101ls <a href=\"https:\/\/pageloot.com\/lv\/qr-code-marketing\/static-vs-dynamic-qr-codes\/\">statisko un dinamisko QR kodu sal\u012bdzin\u0101jumu<\/a> skaidro, kad katrs veids ir pareiz\u0101 izv\u0113le. Jebkurai kampa\u0146ai, kur\u0101 v\u0113laties elast\u012bbu, izseko\u0161anu vai iesp\u0113ju optimiz\u0113t p\u0113c palai\u0161anas, dinamiskie kodi ir praktiska izv\u0113le.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Port\u0101ls <a href=\"https:\/\/pageloot.com\/lv\/blog\/5-benefits-of-dynamic-qr-codes-for-marketing\/\">pieci galvenie dinamisko QR kodu ieguvumi m\u0101rketing\u0101<\/a> papla\u0161in\u0101s \u0161o t\u0101l\u0101k, ieskaitot to, k\u0101 re\u0101llaika izseko\u0161ana, z\u012bmola dizains un satura redi\u0123\u0113jam\u012bba apvienojas, lai padar\u012btu dinamiskos kodus par iev\u0113rojami jaud\u012bg\u0101ku m\u0101rketinga r\u012bku nek\u0101 to statiskie analogi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u012bmola veido\u0161ana un rado\u0161\u0101 piel\u0101go\u0161ana<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agr\u012bnie QR kodi bija melnbalti kvadr\u0101ti bez vizu\u0101l\u0101s identit\u0101tes. Tas vairs nav noklus\u0113juma variants. \u0160odien j\u016bs varat iek\u013caut savas z\u012bmola kr\u0101sas, logotipu un piel\u0101gotus dizaina elementus tie\u0161i QR kod\u0101 \u2013 padarot to par z\u012bmola akt\u012bvu, nevis visp\u0101r\u012bgu rakstu.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/marketing-materials-layout-5ac063-ab6742f44400.webp\" alt=\"Z\u012bmoloti QR kodi\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Labi izstr\u0101d\u0101ts QR kods var piesaist\u012bt uzman\u012bbu un signaliz\u0113t uztic\u012bbu, pirms k\u0101ds to sken\u0113. Z\u012bmola kodi ar logotipu centr\u0101 un aicin\u0101juma r\u0101mi \u2013 piem\u0113ram, \u201cSken\u0113jiet, lai sa\u0146emtu atlaidi\u201d vai \u201cApskatiet m\u016bsu \u0113dienkarti\u201d \u2013 sniedz klientiem skaidru stimulu un stiprina z\u012bmola atpaz\u012bstam\u012bbu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Galvenais tehniskais ierobe\u017eojums ir sken\u0113jam\u012bba. Logotipam nevajadz\u0113tu aiz\u0146emt vair\u0101k par aptuveni 30% no koda laukuma, kontrastam starp koda rakstu un fonu j\u0101paliek pietiekami augstam kameras atpaz\u012b\u0161anai, un kods pirms izplat\u012b\u0161anas j\u0101p\u0101rbauda vair\u0101k\u0101s ier\u012bc\u0113s. The <a href=\"https:\/\/pageloot.com\/lv\/qr-code-generator-with-logo\/\">QR koda \u0123enerators ar logotipu<\/a> no Pageloot apstr\u0101d\u0101 dizaina procesu, vienlaikus kontrol\u0113jot \u0161os ierobe\u017eojumus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Piel\u0101go\u0161ana ar\u012b veicina kampa\u0146as veiktsp\u0113ju. QR kodi, kas izskat\u0101s k\u0101 atpaz\u012bstama j\u016bsu z\u012bmola da\u013ca, visticam\u0101k, tiks sken\u0113ti nek\u0101 visp\u0101r\u012bgs melnbalts raksts, kas nesniedz vizu\u0101las nor\u0101des par to, kur tas ved.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Praktiskas lietojumprogrammas, ko v\u0113rts zin\u0101t<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodi labi darbojas da\u017e\u0101dos specifiskos m\u0101rketinga lieto\u0161anas gad\u012bjumos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Viz\u012btkartes<\/strong>: A <a href=\"https:\/\/pageloot.com\/lv\/business-card-qr-code-generator\/\">viz\u012btkartes QR kods<\/a> var novirz\u012bt uz pilnu digit\u0101lo kontaktu profilu, LinkedIn lapu vai portfolio, padarot t\u012bklo\u0161an\u0101s turpm\u0101kos pas\u0101kumus viegl\u0101kus un informat\u012bv\u0101kus nek\u0101 tikai standarta karte.<\/li>\n<li><strong>Atsauksmes un veidlapas<\/strong>: A <a href=\"https:\/\/pageloot.com\/lv\/google-form-qr-code-generator\/\">Google veidlapas QR kods<\/a> novietoti uz \u010dekiem, iepakojuma vai veikala izk\u0101rtn\u0113m sniedz klientiem t\u016bl\u012bt\u0113ju, bezberjera veidu, k\u0101 iesniegt atsauksmes, neievadot URL.<\/li>\n<li><strong>Tie\u0161ais pasts un druk\u0101t\u0101s rekl\u0101mas<\/strong>: Unik\u0101li kodi uz katra pasta s\u016bt\u012bjuma \u013cauj jums izm\u0113r\u012bt, kuri pasta indeksi vai rado\u0161\u0101s versijas rada visliel\u0101ko iesaisti.<\/li>\n<li><strong>Pas\u0101kumu m\u0101rketings<\/strong>: QR kodi uz izk\u0101rtn\u0113m, noz\u012bm\u012bt\u0113m vai druk\u0101tiem materi\u0101liem nodro\u0161ina apmekl\u0113t\u0101jiem t\u016bl\u012bt\u0113ju piek\u013cuvi grafikiem, sesiju materi\u0101liem vai re\u0123istr\u0101cijas apstiprin\u0101jumiem.<\/li>\n<li><strong>Produktu iepakojums<\/strong>: Kodi uz iepakojuma var novirz\u012bt pirc\u0113jus uz instrukciju saturu, lojalit\u0101tes programm\u0101m vai produktu re\u0123istr\u0101ciju \u2013 papla\u0161inot klientu attiec\u012bbas \u0101rpus p\u0101rdo\u0161anas punkta.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mazajiem uz\u0146\u0113mumiem <a href=\"https:\/\/pageloot.com\/lv\/blog\/qr-code-marketing-checklist-for-small-businesses\/\">QR kodu m\u0101rketinga kontrolsaraksts<\/a> ir praktisks s\u0101kumpunkts m\u0113r\u0137u noteik\u0161anai, pareizo QR kodu veidu izv\u0113lei un to koordin\u0113tai izvieto\u0161anai druk\u0101tajos un digit\u0101lajos materi\u0101los.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rentabilit\u0101te un darba uzs\u0101k\u0161ana<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pamata QR koda izveide neprasa iev\u0113rojamas invest\u012bcijas. Past\u0101v bezmaksas r\u012bki, un galven\u0101s izmaksas ir laiks, kas nepiecie\u0161ams to p\u0101rdom\u0101tai izstr\u0101dei un ievie\u0161anai. Kampa\u0146\u0101m, kur\u0101m nepiecie\u0161ama izseko\u0161ana, dinamiskas saites, z\u012bmola piel\u0101go\u0161ana un anal\u012btikas inform\u0101cijas pane\u013ci, maksas abonements QR kodu p\u0101rvald\u012bbas platformai pie\u0161\u0137ir izm\u0113r\u0101mu v\u0113rt\u012bbu \u2013 \u012bpa\u0161i t\u0101p\u0113c, ka tas nov\u0113r\u0161 atk\u0101rtotas druk\u0101\u0161anas izmaksas, kas cit\u0101di rastos, mainot galam\u0113r\u0137i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Svar\u012bg\u0101ka invest\u012bcija ir strat\u0113\u0123iska: defin\u0113t, ko katram QR kodam vajadz\u0113tu sasniegt, kur tas par\u0101d\u012bsies, uz ko tas ved, un k\u0101 j\u016bs m\u0113r\u012bsiet pan\u0101kumus. Bez \u0161iem l\u0113mumiem pat labi izstr\u0101d\u0101ts kods nedos rezult\u0101tus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ja esat gatavs redz\u0113t, kur\u0161 no j\u016bsu izvietojumiem patie\u0161\u0101m veicina iesaisti, s\u0101ciet ar <a href=\"https:\/\/pageloot.com\/lv\/link-qr-code-generator\/\">saites QR kodam<\/a> N\u0101kamajai kampa\u0146ai pievienojiet UTM parametrus savai galam\u0113r\u0137a URL adresei un p\u0101rskatiet sken\u0113\u0161anas datus p\u0113c div\u0101m l\u012bdz trim ned\u0113\u013c\u0101m. \u0160ie dati jums past\u0101st\u012bs vair\u0101k par to, kur j\u016bsu klienti piev\u0113r\u0161 uzman\u012bbu, nek\u0101 liel\u0101k\u0101 da\u013ca citu jums pieejamo m\u0101rketinga sign\u0101lu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bie\u017e\u0101k uzdotie jaut\u0101jumi<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-d6f8566bda9c\"><strong class=\"schema-faq-question\">K\u0101da ir at\u0161\u0137ir\u012bba starp statisku un dinamisku QR kodu m\u0101rketingam?<\/strong> <p class=\"schema-faq-answer\">Statisks QR kods kod\u0113 fiks\u0113tu galam\u0113r\u0137i un to nevar main\u012bt p\u0113c izveides. Tas ar\u012b nenodro\u0161ina nek\u0101dus izseko\u0161anas datus. Dinamisks QR kods izmanto \u012bsu novirz\u012b\u0161anas URL, kas noz\u012bm\u0113, ka galam\u0113r\u0137i var atjaunin\u0101t jebkur\u0101 laik\u0101, nep\u0101rprint\u0113jot kodu, un tas ieraksta sken\u0113\u0161anas datus, tostarp atra\u0161an\u0101s vietu, ier\u012bces veidu un laiku. Liel\u0101kajai da\u013cai m\u0101rketinga kampa\u0146u dinamiskie QR kodi ir lab\u0101ka izv\u0113le, jo tie pied\u0101v\u0101 gan elast\u012bbu, gan izm\u0113r\u0101m\u012bbu.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-00d90fe3388e\"><strong class=\"schema-faq-question\">K\u0101 QR kodi pal\u012bdz izsekot bezsaistes m\u0101rketinga veiktsp\u0113jai?<\/strong> <p class=\"schema-faq-answer\">Kad k\u0101ds sken\u0113 QR kodu, sken\u0113\u0161ana \u0123ener\u0113 laika z\u012bmogu datu notikumu, kas ietver inform\u0101ciju, piem\u0113ram, aptuveno atra\u0161an\u0101s vietu, ier\u012bces veidu un diennakts laiku. Pie\u0161\u0137irot unik\u0101lus QR kodus da\u017e\u0101d\u0101m izvieto\u0161anas viet\u0101m \u2013 \u017eurn\u0101la rekl\u0101mai, skrejlapai, rekl\u0101mas stendam \u2013 j\u016bs varat sal\u012bdzin\u0101t sken\u0113\u0161anas apjomus \u0161ajos kan\u0101los un noteikt, kuri materi\u0101li veicina iesaisti. Pievienojot UTM parametrus j\u016bsu galam\u0113r\u0137a URL, j\u016bs varat ievilkt \u0161os datus pakalpojum\u0101 Google Analytics 4 un nov\u0113rt\u0113t konversijas kop\u0101 ar j\u016bsu citu digit\u0101lo datpl\u016bsmu.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-408ca5d7e5ff\"><strong class=\"schema-faq-question\">Kur man vajadz\u0113tu novietot QR kodus, lai ieg\u016btu visvair\u0101k sken\u0113jumu?<\/strong> <p class=\"schema-faq-answer\">Izvietojums ir atkar\u012bgs no form\u0101ta un konteksta. Parasti kodiem j\u0101b\u016bt acu l\u012bmen\u012b, lab\u0101 apgaismojum\u0101, uz l\u012bdzenas virsmas ar pietiekamu kontrastu un baltu telpu ap tiem. Druk\u0101tiem materi\u0101liem skrejlapas apak\u0161\u0113jais labais st\u016bris vai viz\u012btkartes aizmugure ir p\u0101rbaud\u012btas poz\u012bcijas. Lieto\u0161anai veikal\u0101 displeji pie l\u0113mumu pie\u0146em\u0161anas punktiem \u2013 piem\u0113ram, kases zon\u0101s vai pie pre\u010du plauktiem \u2013 parasti darbojas labi. Vienm\u0113r iek\u013caujiet aicin\u0101jumu uz darb\u012bbu pie koda, lai klienti saprastu, ko vi\u0146i ieg\u016bs, sken\u0113jot.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>QR kodi p\u0101rv\u0113r\u0161 fiziskas virsmas par interakt\u012bv\u0101m v\u0101rtej\u0101m. Uzziniet, k\u0101 savienot bezsaistes un tie\u0161saistes kan\u0101lus, izsekot sken\u0113\u0161anas datus un uzlabot klientu iesaisti.<\/p>","protected":false},"author":17,"featured_media":54329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-code-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>QR Codes - Are They Still a Thing?<\/title>\n<meta name=\"description\" content=\"Analyze the profile and overall purpose of QR codes. See their amazing benefits for your next marketing campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/lv\/qr-code-marketing\/why-use-qr-codes\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get Better Customer Engagement with QR Codes\" \/>\n<meta property=\"og:description\" content=\"Analyze the profile and overall purpose of QR codes. See their amazing benefits for your next marketing campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/lv\/qr-code-marketing\/why-use-qr-codes\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-01T19:23:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T08:17:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2019\/05\/why-would-you-use-qr-codes-e1557692088890.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 min\u016btes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"How to Get Better Customer Engagement with QR Codes\",\"datePublished\":\"2019-05-01T19:23:41+00:00\",\"dateModified\":\"2026-06-10T08:17:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/\"},\"wordCount\":1890,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/qr-code-poster-fb7c16-d7bf74138543.webp\",\"articleSection\":[\"QR Code Marketing\"],\"inLanguage\":\"lv\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/\",\"name\":\"QR Codes - Are They Still a Thing?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/qr-code-poster-fb7c16-d7bf74138543.webp\",\"datePublished\":\"2019-05-01T19:23:41+00:00\",\"dateModified\":\"2026-06-10T08:17:12+00:00\",\"description\":\"Analyze the profile and overall purpose of QR codes. 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By assigning unique QR codes to different placements \u2013 a magazine ad, a flyer, a billboard \u2013 you can compare scan volumes across those channels and identify which materials are driving engagement. Adding UTM parameters to your destination URL lets you pull that data into Google Analytics 4 and evaluate conversions alongside your other digital traffic.\",\"inLanguage\":\"lv\"},\"inLanguage\":\"lv\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/#faq-question-408ca5d7e5ff\",\"position\":3,\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/#faq-question-408ca5d7e5ff\",\"name\":\"Where should I place QR codes to get the most scans?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Placement depends on the format and context. In general, codes should be at eye level, in good lighting, on a flat surface with adequate contrast and white space around them. 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Siim ir ieguvis padzi\u013cin\u0101tu pieredzi, vair\u0101k nek\u0101 5 gadus str\u0101d\u0101jot tikai ar QR kodiem, un ir k\u013cuvis par \u0161\u012bs jomas ekspertu. Vi\u0146\u0161 iev\u0113rojami progres\u0113 QR tehnolo\u0123ijas izmanto\u0161an\u0101, lai vienk\u0101r\u0161otu un papla\u0161in\u0101tu digit\u0101lo mijiedarb\u012bbu. Vi\u0146a ce\u013cojums nes\u0101k\u0101s tikai \u0161eit. Siimam ir pla\u0161a digit\u0101l\u0101 pieredze ar vair\u0101k nek\u0101 10 gadu ilgu un stabilu pieredzi programmat\u016bras k\u0101 pakalpojuma (SaaS) nozar\u0113, kas liecina par vi\u0146a dzi\u013ci iesak\u0146oju\u0161os zin\u0101\u0161anu l\u012bmeni digit\u0101lo risin\u0101jumu jom\u0101.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-code-marketing\/why-use-qr-codes\/#faq-question-d6f8566bda9c","position":1,"url":"https:\/\/pageloot.com\/qr-code-marketing\/why-use-qr-codes\/#faq-question-d6f8566bda9c","name":"K\u0101da ir at\u0161\u0137ir\u012bba starp statisku un dinamisku QR kodu m\u0101rketingam?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A static QR code encodes a fixed destination and cannot be changed after creation. It also provides no tracking data. A dynamic QR code uses a short redirect URL, which means you can update the destination at any time without reprinting the code, and it records scan data including location, device type, and timing. For most marketing campaigns, dynamic QR codes are the better choice because they offer both flexibility and measurability.","inLanguage":"lv"},"inLanguage":"lv"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-code-marketing\/why-use-qr-codes\/#faq-question-00d90fe3388e","position":2,"url":"https:\/\/pageloot.com\/qr-code-marketing\/why-use-qr-codes\/#faq-question-00d90fe3388e","name":"K\u0101 QR kodi pal\u012bdz izsekot bezsaistes m\u0101rketinga veiktsp\u0113jai?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"When someone scans a QR code, the scan generates a timestamped data event that includes information such as approximate location, device type, and the time of day. By assigning unique QR codes to different placements \u2013 a magazine ad, a flyer, a billboard \u2013 you can compare scan volumes across those channels and identify which materials are driving engagement. Adding UTM parameters to your destination URL lets you pull that data into Google Analytics 4 and evaluate conversions alongside your other digital traffic.","inLanguage":"lv"},"inLanguage":"lv"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-code-marketing\/why-use-qr-codes\/#faq-question-408ca5d7e5ff","position":3,"url":"https:\/\/pageloot.com\/qr-code-marketing\/why-use-qr-codes\/#faq-question-408ca5d7e5ff","name":"Kur man vajadz\u0113tu novietot QR kodus, lai ieg\u016btu visvair\u0101k sken\u0113jumu?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Placement depends on the format and context. In general, codes should be at eye level, in good lighting, on a flat surface with adequate contrast and white space around them. For print materials, the lower-right corner of a flyer or the back of a business card are proven positions. For in-store use, displays near decision points \u2013 such as checkout areas or product shelving \u2013 tend to perform well. Always include a call-to-action near the code so customers understand what they'll get by scanning.","inLanguage":"lv"},"inLanguage":"lv"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/lv\/wp-json\/wp\/v2\/posts\/2929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/lv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/lv\/wp-json\/wp\/v2\/comments?post=2929"}],"version-history":[{"count":3,"href":"https:\/\/pageloot.com\/lv\/wp-json\/wp\/v2\/posts\/2929\/revisions"}],"predecessor-version":[{"id":54851,"href":"https:\/\/pageloot.com\/lv\/wp-json\/wp\/v2\/posts\/2929\/revisions\/54851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/lv\/wp-json\/wp\/v2\/media\/54329"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/lv\/wp-json\/wp\/v2\/media?parent=2929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/lv\/wp-json\/wp\/v2\/categories?post=2929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/lv\/wp-json\/wp\/v2\/tags?post=2929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}