{"id":12356,"date":"2020-12-23T16:00:07","date_gmt":"2020-12-23T16:00:07","guid":{"rendered":"https:\/\/pageloot.com\/?p=12356"},"modified":"2026-06-10T21:27:12","modified_gmt":"2026-06-10T21:27:12","slug":"are-qr-codes-dead","status":"publish","type":"post","link":"https:\/\/pageloot.com\/lv\/qr-news\/are-qr-codes-dead\/","title":{"rendered":"Vai QR kodi ir miru\u0161i? L\u016bk, ko saka dati."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Vai j\u016bs dom\u0101jat, vai QR kodus joproj\u0101m ir v\u0113rts izmantot j\u016bsu m\u0101rketinga vai biznesa materi\u0101los? \u0160is jaut\u0101jums ir bie\u017e\u0101k sastopams, nek\u0101 j\u016bs dom\u0101jat \u2013 un atbilde ir svar\u012bga, ja pl\u0101nojat kampa\u0146u, atjaunin\u0101t iepakojumu vai p\u0101rdom\u0101jat, k\u0101 klienti mijiedarbojas ar j\u016bsu z\u012bmolu. \u0160is raksts analiz\u0113 QR kodu ievie\u0161anas pa\u0161reiz\u0113jo st\u0101vokli, to, kas tos izmanto, un k\u0101 tos efekt\u012bvi izmantot.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-qr-codes-are-not-dead-they-re-growing\">QR kodi nav miru\u0161i \u2013 tie aug<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u012as\u0101 atbilde: QR kodi ir akt\u012bv\u0101ki nek\u0101 jebkad agr\u0101k. Sken\u0113\u0161anas apjomi ir stabili pieaugu\u0161i gadu no gada, un tehnolo\u0123ija ir krietni p\u0101rsniegusi savu agr\u012bno, neveiklo reput\u0101ciju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tikai Amerikas Savienotaj\u0101s Valst\u012bs 2025. gad\u0101 89 miljoni cilv\u0113ku sken\u0113ja QR kodu. Paredzams, ka 2026. gad\u0101 \u0161is skaits p\u0101rsniegs 100 miljonus ASV lietot\u0101ju \u2013 aptuveni viens no trim amerik\u0101\u0146iem. Starp cilv\u0113kiem, kuri tos jau izmanto, liel\u0101k\u0101 da\u013ca sken\u0113 vair\u0101kas reizes m\u0113nes\u012b, un aptuveni viens no pieciem zi\u0146o, ka tos izmanto katru ned\u0113\u013cu.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/qr-codes-growing-f1f59e-ed47848a6cc4.webp\" alt=\"QR kodu izaugsmes dati\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Glob\u0101li ievie\u0161ana ir v\u0113l izteikt\u0101ka. \u0100zijas tirgi ir l\u012bderi ar lielu p\u0101rsvaru:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Honkonga indeks\u0113 100% relat\u012bvo interesi par QR kodu lieto\u0161anu<\/li>\n\n\n\n<li>Makao 93%<\/li>\n\n\n\n<li>Singap\u016bra 80%<\/li>\n\n\n\n<li>Malaizija 74%<\/li>\n\n\n\n<li>Taiv\u0101na 70%<\/li>\n\n\n\n<li>Filip\u012bnas 58%<\/li>\n\n\n\n<li>Taizeme 39%<\/li>\n\n\n\n<li>V\u0101cija 38%<\/li>\n\n\n\n<li>Apvienotie Ar\u0101bu Emir\u0101ti 37%<\/li>\n\n\n\n<li>\u0160veice 37%<\/li>\n\n\n\n<li>Be\u013c\u0123ija 36%<\/li>\n\n\n\n<li>Austrija ar 36%<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Amerikas Savienot\u0101s Valstis, neskatoties uz lielo pat\u0113r\u0113t\u0101ju b\u0101zi, ierindojas ap 24. vietu relat\u012bvaj\u0101 interes\u0113 \u2013 tas noz\u012bm\u0113, ka Zieme\u013camerikas tirg\u016b joproj\u0101m ir iev\u0113rojamas izaugsmes iesp\u0113jas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-qr-codes-disappeared-then-came-back-stronger\">K\u0101p\u0113c QR kodi pazuda \u2013 un tad atgriez\u0101s sp\u0113c\u012bg\u0101ki<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodi patie\u0161\u0101m sasniedza maksimumu ap 2011. gadu, un daudzi cilv\u0113ki pie\u0146\u0113ma, ka p\u0113c tam tie izzuda. Paties\u012bb\u0101 notika nians\u0113t\u0101kas lietas: to ievie\u0161ana apst\u0101j\u0101s, jo t\u0101 laika viedt\u0101lru\u0146iem bija nepiecie\u0161amas \u012bpa\u0161as sken\u0113\u0161anas lietotnes, un lietot\u0101ja pieredze bija p\u0101r\u0101k sadrumstalota, lai justos dabiska.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tas main\u012bj\u0101s, kad Apple un Android integr\u0113ja viet\u0113jo QR sken\u0113\u0161anu tie\u0161i sav\u0101s kameru lietotn\u0113s. Nav nepiecie\u0161ama papildu lejupiel\u0101de \u2013 vienk\u0101r\u0161i pav\u0113rsiet un sken\u0113jiet. \u0160\u012b viena mai\u0146a nov\u0113rsa liel\u0101ko \u0161\u0137\u0113rsli pat\u0113r\u0113t\u0101ju ievie\u0161anai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">COVID-19 pand\u0113mija v\u0113l vair\u0101k pa\u0101trin\u0101ja lietas. Restor\u0101ni gandr\u012bz vienas nakts laik\u0101 aizst\u0101ja druk\u0101t\u0101s \u0113dienkartes ar digit\u0101l\u0101m versij\u0101m, kas saist\u012btas ar QR kodiem. Uz\u0146\u0113mumi atkl\u0101ja, ka sken\u0113jams kods var piln\u012bb\u0101 aizst\u0101t fiziskos saskares punktus, un pat\u0113r\u0113t\u0101ji \u0101tri piel\u0101goj\u0101s. \u0160\u012b uzved\u012bba normaliz\u0113j\u0101s vis\u0101s demogr\u0101fiskaj\u0101s grup\u0101s, kas iepriek\u0161 nebija izmantoju\u0161as QR kodus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016bsdien\u0101s QR kodu izmanto\u0161ana ir k\u013cuvusi par notur\u012bgu tendenci, nevis \u012bslaic\u012bgu modi. Tehnolo\u0123ija kop\u0161 2016. gada ir bijusi aug\u0161upejo\u0161\u0101 trajektorij\u0101, un infrastrukt\u016bra \u2013 gan pat\u0113r\u0113t\u0101ju ier\u012b\u010du pus\u0113, gan biznesa r\u012bku pus\u0113 \u2013 tagad ir pietiekami nobriedusi, lai atbalst\u012btu nopietnu m\u0101rketinga un operat\u012bvo izmanto\u0161anu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-is-actually-using-qr-codes-in-2024-and-beyond\">Kas patie\u0161\u0101m izmanto QR kodus 2024. gad\u0101 un turpm\u0101k<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jaut\u0101jums nav par to, vai cilv\u0113ki sken\u0113 QR kodus \u2013 vi\u0146i to ac\u012bmredzami dara. Noder\u012bg\u0101ks jaut\u0101jums ir: ko vi\u0146i sken\u0113 un k\u0101p\u0113c tas ir svar\u012bgi j\u016bsu uz\u0146\u0113mumam?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saska\u0146\u0101 ar ASV pat\u0113r\u0113t\u0101ju aptaujas datiem, visbie\u017e\u0101k zi\u0146otie lieto\u0161anas gad\u012bjumi ir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Veicot maks\u0101jumus<\/strong> \u2013 bezkontakta nor\u0113\u0137ini, izmantojot QR, ir k\u013cuvu\u0161i par standartu daudz\u0101s mazumtirdzniec\u012bbas un \u0113din\u0101\u0161anas iest\u0101d\u0113s<\/li>\n\n\n\n<li><strong>P\u0101rbaudot inform\u0101ciju par p\u0101rtikas un dz\u0113rienu produktiem<\/strong> \u2013 sast\u0101vda\u013cu caurskat\u0101m\u012bba, pieg\u0101des deta\u013cas un rekl\u0101mas saturs<\/li>\n\n\n\n<li><strong>Restor\u0101nu \u0113dienkartes<\/strong> \u2013 57% ASV pat\u0113r\u0113t\u0101ju 2025. gad\u0101 zi\u0146oja, ka p\u0113d\u0113j\u0101 m\u0113ne\u0161a laik\u0101 sken\u0113ju\u0161i QR kodu restor\u0101n\u0101<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Papildus pat\u0113r\u0113t\u0101ju uzved\u012bbai, biznesa puse ir tikpat p\u0101rliecino\u0161a. 2025. gada aptauj\u0101 98% uz\u0146\u0113mumu, kas izmantoja QR kodus, nor\u0101d\u012bja, ka tiem ir pozit\u012bva ietekme uz m\u0101rketingu, un 95% teica, ka QR kodi pal\u012bdz vi\u0146iem v\u0101kt pirm\u0101s puses klientu datus \u2013 tas ir noz\u012bm\u012bgs ieguvums, jo tre\u0161o pu\u0161u izseko\u0161ana k\u013c\u016bst maz\u0101k uzticama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Re\u0101li rezult\u0101ti to apstiprina. Capri Sun loterijas kampa\u0146a, kur\u0101 tika izmantoti QR kodi uz produktu iepakojuma, \u0123ener\u0113ja vair\u0101k nek\u0101 579 000 galveno lapu skat\u012bjumu un vair\u0101k nek\u0101 28 000 abon\u0113\u0161anas pieteikumu. Liels viesn\u012bcu z\u012bmols zi\u0146oja par 150 000 ASV dol\u0101ru ietaup\u012bjumu druk\u0101\u0161anas izmaks\u0101s, aizst\u0101jot fizisk\u0101s \u0113dienkartes un skrejlapas ar QR kodu balst\u012bt\u0101m digit\u0101laj\u0101m versij\u0101m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-most-useful-qr-code-types-for-businesses\">Uz\u0146\u0113mumiem visnoder\u012bg\u0101kie QR kodu veidi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ir pieejami vair\u0101k nek\u0101 ducis QR kodu veidu, ta\u010du da\u017ei no tiem veido liel\u0101ko da\u013cu biznesa lieto\u0161anas gad\u012bjumu. Izpratne par to, kur\u0161 veids atbilst j\u016bsu m\u0113r\u0137im, ietaupa laiku un dod lab\u0101kus rezult\u0101tus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>URL\/Saites QR kodi<\/strong> ir visizplat\u012bt\u0101kie. Tie novirza skenerus uz jebkuru t\u012bmek\u013ca adresi \u2013 produkta lapu, galveno lapu, soci\u0101lo profilu vai aug\u0161upiel\u0101d\u0113tu failu. Ja vad\u0101t kampa\u0146u un v\u0113laties elast\u012bbu, <a href=\"https:\/\/pageloot.com\/lv\/link-qr-code-generator\/\">dinamisk\u0101s saites QR kods<\/a> \u013cauj main\u012bt galam\u0113r\u0137i p\u0113c druk\u0101\u0161anas, neizveidojot jaunu kodu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PDF QR kodi<\/strong> \u013cauj pievienot dokumentu tie\u0161i kodam \u2013 bro\u0161\u016bras, lieto\u0161anas instrukcijas, \u0113dienkartes vai katalogus. At\u0161\u0137ir\u012bb\u0101 no saites uz m\u0101ko\u0146kr\u0101tuves failu, PDF faila mitin\u0101\u0161ana, izmantojot QR platformu, nodro\u0161ina satura stabilit\u0101ti un pieejam\u012bbu, nepa\u013caujoties uz tre\u0161o pu\u0161u pakalpojumiem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>vCard QR kodus<\/strong> darbojas k\u0101 digit\u0101l\u0101s viz\u012btkartes. Sken\u0113jot, tie tie\u0161i ievieto kontaktinform\u0101ciju lietot\u0101ja t\u0101lrun\u012b, nov\u0113r\u0161ot manu\u0101lu datu ievadi. Profesion\u0101l\u0101s vid\u0113s tas ir iev\u0113rojami \u0101tr\u0101k un prec\u012bz\u0101k nek\u0101 pap\u012bra kar\u0161u apmai\u0146a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>E-pasta QR kodi<\/strong> sken\u0113jot iepriek\u0161 aizpilda e-pastu, kas adres\u0113ts jums, samazinot berzi starp personu, kas v\u0113las ar jums sazin\u0101ties, un faktiski to darot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wi-Fi QR kodi<\/strong> autom\u0101tiski kop\u012bgo t\u012bkla akredit\u0101cijas datus sken\u0113\u0161anas laik\u0101. T\u0101 viet\u0101, lai kop\u012bgotu paroli mutiski vai uz druk\u0101tas kartes, viesi nekav\u0113joties izveido savienojumu \u2013 neliels pieredzes uzlabojums, kas summ\u0113jas viesm\u012bl\u012bbas, biroja un mazumtirdzniec\u012bbas vid\u0113s.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Skatiet, kas ir iesp\u0113jams ar dinamiskajiem QR kodiem<\/strong> V\u0113laties izveidot kodus, kurus var atjaunin\u0101t p\u0113c druk\u0101\u0161anas un izsekot re\u0101llaik\u0101? Izp\u0113tiet <a href=\"https:\/\/pageloot.com\/lv\/dynamic-qr-code-generator\/\">Dinamisks QR kodu \u0123enerators<\/a> lai izveidotu elast\u012bgus, izm\u0113r\u0101mus QR kodus jebkuram lieto\u0161anas gad\u012bjumam.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-static-vs-dynamic-why-the-distinction-matters\">Statiskais pret Dinamisku: K\u0101p\u0113c at\u0161\u0137ir\u012bbai ir noz\u012bme<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ne visi QR kodi uzvedas vien\u0101di. <strong>Statiskie QR kodi<\/strong> kod\u0113 inform\u0101ciju tie\u0161i rakst\u0101 \u2013 p\u0113c izveido\u0161anas galam\u0113r\u0137is ir fiks\u0113ts. Tie ir piem\u0113roti past\u0101v\u012bgai inform\u0101cijai, piem\u0113ram, Wi-Fi parolei, kas nekad nemain\u0101s, vai vienk\u0101r\u0161ai URL adresei, kas nekad neb\u016bs j\u0101atjaunina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dinamiskie QR kodi<\/strong> darbojas at\u0161\u0137ir\u012bgi. Tie kod\u0113 \u012bsu novirz\u012b\u0161anas URL, un faktiskais galam\u0113r\u0137is var tikt atjaunin\u0101ts jebkur\u0101 laik\u0101, ne\u0123ener\u0113jot vai nep\u0101rprint\u0113jot jaunu kodu. \u0160\u012b elast\u012bba vien ir v\u0113rt\u012bga m\u0101rketinga kontekstos, bet liel\u0101k\u0101 priek\u0161roc\u012bba ir izseko\u0161ana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ar dinamisku kodu j\u016bs varat uzraudz\u012bt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kop\u0113jais sken\u0113jumu skaits un unik\u0101lo sken\u0113jumu skaits<\/li>\n\n\n\n<li>Sken\u0113jumu \u0123eogr\u0101fisk\u0101 atra\u0161an\u0101s vieta<\/li>\n\n\n\n<li>Ier\u012bces tips un oper\u0113t\u0101jsist\u0113ma<\/li>\n\n\n\n<li>Katras sken\u0113\u0161anas laiks un datums<\/li>\n\n\n\n<li>Sken\u0113\u0161anas bie\u017eums kampa\u0146as period\u0101<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160ie dati \u013cauj jums nov\u0113rt\u0113t, kuras izvietojuma vietas darbojas, kuras nedarbojas un kur koncentr\u0113t n\u0101kotnes p\u016bles. J\u016bs varat uzzin\u0101t vair\u0101k par to, k\u0101 darbojas izseko\u0161ana Pageloot <a href=\"https:\/\/pageloot.com\/lv\/qr-code-marketing\/tracking-qr-codes\/\">QR kodu izseko\u0161anas un anal\u012btikas ce\u013cvedis<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jebkurai kampa\u0146ai, kur\u0101 druk\u0101jat materi\u0101lus liel\u0101 apjom\u0101 \u2013 iepakojums, izk\u0101rtnes, tie\u0161ais pasts \u2013 dinamiskie QR kodi ir praktiska izv\u0113le. Ja galam\u0113r\u0137is main\u0101s vai kampa\u0146a att\u012bst\u0101s, j\u016bs atjaunin\u0101t saiti, nevis p\u0101rprint\u0113jat visu. J\u016bs varat detaliz\u0113ti sal\u012bdzin\u0101t abas pieejas <a href=\"https:\/\/pageloot.com\/lv\/qr-code-marketing\/static-vs-dynamic-qr-codes\/\">statiskie pret dinamiskajiem QR kodiem lapa<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-make-qr-codes-work-effectively\">K\u0101 pan\u0101kt, lai QR kodi darbotos efekt\u012bvi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR koda \u0123ener\u0113\u0161ana ir vienk\u0101r\u0161a. Lai tas patie\u0161\u0101m darbotos, nepiecie\u0161amas da\u017eas apzin\u0101tas izv\u0113les.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Veidojiet dizainu sken\u0113jam\u012bbai.<\/strong> Izmantojiet tum\u0161u priek\u0161pl\u0101nu uz gai\u0161a fona \u2013 nekad to neapgrieziet. Izvairieties no p\u0101rslogotiem foniem vai dekorat\u012bviem elementiem, kas samazina kontrastu. Ja pievienojat logotipu, izmantojiet augst\u0101ku k\u013c\u016bdu labo\u0161anas l\u012bmeni (Q vai H), lai kompens\u0113tu nosegtos modu\u013cus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Piel\u0101gojiet izm\u0113ru sken\u0113\u0161anas att\u0101lumam.<\/strong> Praktiskais minimums ir aptuveni 0,8 \u00d7 0,8 collas (2 \u00d7 2 cm) materi\u0101liem, kas tiek sken\u0113ti tuvum\u0101. Plak\u0101tiem vai izk\u0101rtn\u0113m palieliniet izm\u0113ru proporcion\u0101li \u2013 aptuveni 1 cm koda uz katriem 10 cm paredz\u0113t\u0101 sken\u0113\u0161anas att\u0101luma. Plak\u0101tam, kas tiek skat\u012bts no 20 collu att\u0101luma, j\u0101b\u016bt vismaz 2 \u00d7 2 collas. Detaliz\u0113tus tehniskos nor\u0101d\u012bjumus varat atrast <a href=\"https:\/\/pageloot.com\/lv\/blog\/qr-code-usability-best-practices\/\">QR kodu lietojam\u012bbas lab\u0101k\u0101s prakses rakst\u0101<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Novietojiet to t\u0101, lai cilv\u0113ki to var\u0113tu dabiski sken\u0113t.<\/strong> Priek\u0161pus\u0113 un centr\u0101 uz druk\u0101tiem materi\u0101liem, acu l\u012bmen\u012b uz plak\u0101tiem, prom no loc\u012bjumiem un mal\u0101m, un nekad viet\u0101 bez uzticama mobil\u0101 sign\u0101la. Izvietojums, kas prasa ne\u0113rtu fizisku izliek\u0161anos, iev\u0113rojami samazin\u0101s sken\u0113\u0161anas rei\u017eu skaitu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Uzrakstiet skaidru aicin\u0101jumu uz darb\u012bbu.<\/strong> \u201cSken\u0113jiet, lai redz\u0113tu \u0113dienkarti,\u201d \u201cSken\u0113jiet, lai sa\u0146emtu atlaidi\u201d vai \u201cSken\u0113jiet, lai uzzin\u0101tu vair\u0101k\u201d visi darbojas lab\u0101k nek\u0101 QR kods bez paskaidrojuma. Novietojiet aicin\u0101jumu uz darb\u012bbu tie\u0161i virs vai zem koda un p\u0101rliecinieties, ka instrukcija atbilst tam, ko lietot\u0101js faktiski sa\u0146em, sken\u0113jot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Optimiz\u0113jiet galam\u0113r\u0137i mobilaj\u0101m ier\u012bc\u0113m.<\/strong> Saist\u012btajam saturam j\u0101iel\u0101d\u0113jas \u0101tri, t\u012bri j\u0101att\u0113lojas uz maza ekr\u0101na un prec\u012bzi j\u0101pieg\u0101d\u0101 tas, ko sol\u012bja aicin\u0101jums uz darb\u012bbu. Nos\u016bt\u012bt k\u0101du uz j\u016bsu m\u0101jaslapu, ja kods saka \u201csken\u0113jiet, lai redz\u0113tu \u0113dienkarti\u201d, ir \u0101trs veids, k\u0101 zaud\u0113t tikko ieg\u016bto iesaisti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P\u0101rbaudiet pirms public\u0113\u0161anas.<\/strong> Sken\u0113jiet kodu vair\u0101k\u0101s ier\u012bc\u0113s, da\u017e\u0101dos apgaismojuma apst\u0101k\u013cos, paredz\u0113taj\u0101 skat\u012b\u0161an\u0101s att\u0101lum\u0101 un uz faktiskajiem druk\u0101tajiem materi\u0101liem. P\u0101rbaudiet, vai saite darbojas. Periodiski p\u0101rbaudiet to kampa\u0146as laik\u0101, lai p\u0101rliecin\u0101tos, ka galam\u0113r\u0137is joproj\u0101m ir akt\u012bvs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lai dzi\u013c\u0101k apl\u016bkotu efekt\u012bvu kampa\u0146u dizainu, <a href=\"https:\/\/pageloot.com\/lv\/blog\/best-qr-code-campaigns-ads\/\">lab\u0101ko QR kodu kampa\u0146u ce\u013cvedis<\/a> un <a href=\"https:\/\/pageloot.com\/lv\/qr-code-marketing\/how-to-use-qr-codes\/\">k\u0101 lietot QR kodus lapa<\/a> pied\u0101v\u0101 praktiskus piem\u0113rus da\u017e\u0101d\u0101s nozar\u0113s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-qr-codes-fit-in-your-marketing-strategy\">Kur QR kodi iederas j\u016bsu m\u0101rketinga strat\u0113\u0123ij\u0101<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodi atrisina specifisku un past\u0101v\u012bgu probl\u0113mu: plaisu starp fiziskiem materi\u0101liem un digit\u0101laj\u0101m pieredz\u0113m. Skrejlapa, iepakojums, viz\u012btkarte vai veikala skatlogs var satur\u0113t tikai tik daudz inform\u0101cijas \u2013 bet QR kods p\u0101rv\u0113r\u0161 jebkuru no \u0161\u012bm virsm\u0101m par v\u0101rtiem uz neierobe\u017eotu digit\u0101lo saturu.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/print-to-digital-84c498-618265c71d38.webp\" alt=\"Druka savieno digit\u0101lo\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mazumtirgot\u0101ji izmanto kodus uz plauktiem, \u010dekiem un skatlogiem, lai savienotu fiziskos displejus ar kampa\u0146u galvenaj\u0101m lap\u0101m, lojalit\u0101tes programm\u0101m un p\u0113cp\u0101rdo\u0161anas iesaisti. Sken\u0113\u0161anas dati atkl\u0101j, kuri izvietojumi rada visliel\u0101ko interesi, \u013caujot veikt nep\u0101rtrauktu optimiz\u0101ciju. J\u016bs varat izp\u0113t\u012bt nozarei specifiskas lietojumprogrammas <a href=\"https:\/\/pageloot.com\/lv\/industry\/\">QR kodu risin\u0101jumu lap\u0101 pa nozar\u0113m<\/a> vai p\u0101rskat\u012bt specifiskas funkciju iesp\u0113jas <a href=\"https:\/\/pageloot.com\/lv\/feature\/\">funkciju lap\u0101<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Konkr\u0113ti m\u0101rketinga speci\u0101listiem QR kodi kalpo k\u0101 pirm\u0101s puses datu v\u0101k\u0161anas r\u012bks. Katra sken\u0113\u0161ana \u0123ener\u0113 datu punktu. Apkopojot tos vis\u0101 kampa\u0146\u0101, jums ir uzved\u012bbas dati \u2013 kad, kur un cik bie\u017ei cilv\u0113ki mijiedarbojas ar j\u016bsu fiziskajiem materi\u0101liem \u2013 nepa\u013caujoties uz s\u012bkdatn\u0113m vai tre\u0161o pu\u0161u platform\u0101m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Port\u0101ls <a href=\"https:\/\/pageloot.com\/lv\/qr-code-marketing\/why-use-qr-codes\/\">QR kodu m\u0101rketinga p\u0101rskats<\/a> s\u012bk\u0101k apl\u016bko strat\u0113\u0123isko gad\u012bjumu, un <a href=\"https:\/\/pageloot.com\/lv\/blog\/how-qr-codes-connect-print-and-digital-marketing\/\">ce\u013cvedis druk\u0101t\u0101 un digit\u0101l\u0101 m\u0101rketinga savieno\u0161anai<\/a> par\u0101da, k\u0101 konkr\u0113tas kampa\u0146as ir izmantoju\u0161as QR kodus, lai izm\u0113r\u0101mi savienotu abus kan\u0101lus.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>S\u0101ciet izsekot savu QR kodu veiktsp\u0113ju<\/strong> Prec\u012bzi redziet, kad, kur un cik bie\u017ei j\u016bsu kodi tiek sken\u0113ti. <a href=\"https:\/\/pageloot.com\/lv\/dynamic-qr-code-generator\/\">Dinamisks QR kodu \u0123enerators<\/a> ietver pilnu anal\u012btikas inform\u0101cijas paneli, lai j\u016bs var\u0113tu izm\u0113r\u012bt, kas darbojas, un atjaunin\u0101t saturu bez atk\u0101rtotas druk\u0101\u0161anas. QR kodi ir praktisks, izm\u0113r\u0101ms r\u012bks ar pier\u0101d\u012btu pie\u0146em\u0161anu un re\u0101l\u0101m biznesa lietojumprogramm\u0101m. Jaut\u0101jums nav par to, vai tie darbojas \u2013 jaut\u0101jums ir par to, vai j\u016bs tos izmantojat veid\u0101, kas uztver datus un iesaisti, ko tie sp\u0113j \u0123ener\u0113t. S\u0101ciet ar skaidru lieto\u0161anas gad\u012bjumu, izv\u0113lieties pareizo koda veidu un p\u0101rliecinieties, ka pieredze sken\u0113\u0161anas otr\u0101 pus\u0113 ir v\u0113rta.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\">Bie\u017e\u0101k uzdotie jaut\u0101jumi<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-78a8968d8f16\"><strong class=\"schema-faq-question\">Vai QR kodi joproj\u0101m ir aktu\u0101li 2025. gad\u0101?<\/strong> <p class=\"schema-faq-answer\">J\u0101. Tikai ASV vien 89 miljoni cilv\u0113ku sken\u0113ja QR kodu 2025. gad\u0101, un tiek prognoz\u0113ts, ka \u0161is skaits p\u0101rsniegs 100 miljonus 2026. gad\u0101. Pie\u0146em\u0161ana pieaug vis\u0101 pasaul\u0113, un QR kodi tiek pla\u0161i izmantoti mazumtirdzniec\u012bb\u0101, viesm\u012bl\u012bb\u0101, p\u0101rtikas un dz\u0113rienu nozar\u0113, pas\u0101kumos un m\u0101rketinga kampa\u0146\u0101s.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-53ff68709ed4\"><strong class=\"schema-faq-question\">K\u0101da ir at\u0161\u0137ir\u012bba starp statisku un dinamisku QR kodu?<\/strong> <p class=\"schema-faq-answer\">Statisks QR kods ir fiks\u0113ts galam\u0113r\u0137is, ko nevar main\u012bt p\u0113c izveides. Dinamisks QR kods izmanto p\u0101radres\u0101cijas URL, ko var atjaunin\u0101t jebkur\u0101 laik\u0101, nep\u0101rdruk\u0101jot kodu. Dinamiskie kodi atbalsta ar\u012b sken\u0113\u0161anas izseko\u0161anu, sniedzot jums datus par to, kad, kur un cik bie\u017ei j\u016bsu kods tiek sken\u0113ts.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-d76d744064f7\"><strong class=\"schema-faq-question\">K\u0101 es varu p\u0101rliecin\u0101ties, ka mans QR kods tie\u0161\u0101m tiks sken\u0113ts?<\/strong> <p class=\"schema-faq-answer\">Izmantojiet augstu kontrastu (tum\u0161s uz gai\u0161a), piel\u0101gojiet koda izm\u0113ru sken\u0113\u0161anas att\u0101lumam, novietojiet to viet\u0101, kur lietot\u0101ji to var \u0113rti sasniegt, un vienm\u0113r iek\u013caujiet skaidru aicin\u0101jumu uz darb\u012bbu, paskaidrojot, ko vi\u0146i ieg\u016bs, sken\u0113jot. P\u0101rbaudiet kodu vair\u0101k\u0101s ier\u012bc\u0113s pirms druk\u0101to materi\u0101lu izplat\u012b\u0161anas.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>QR kodi ir akt\u012bv\u0101ki nek\u0101 jebkad agr\u0101k, ar 89 miljoniem ASV lietot\u0101ju 2025. gad\u0101. Izp\u0113tiet jaun\u0101kos datus, glob\u0101l\u0101s pie\u0146em\u0161anas tendences un to, k\u0101 tos izmantot savam biznesam.<\/p>","protected":false},"author":17,"featured_media":54409,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1593],"tags":[],"class_list":["post-12356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Is QR Code Dead in 2024? 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Siim ir ieguvis padzi\u013cin\u0101tu pieredzi, vair\u0101k nek\u0101 5 gadus str\u0101d\u0101jot tikai ar QR kodiem, un ir k\u013cuvis par \u0161\u012bs jomas ekspertu. Vi\u0146\u0161 iev\u0113rojami progres\u0113 QR tehnolo\u0123ijas izmanto\u0161an\u0101, lai vienk\u0101r\u0161otu un papla\u0161in\u0101tu digit\u0101lo mijiedarb\u012bbu. Vi\u0146a ce\u013cojums nes\u0101k\u0101s tikai \u0161eit. Siimam ir pla\u0161a digit\u0101l\u0101 pieredze ar vair\u0101k nek\u0101 10 gadu ilgu un stabilu pieredzi programmat\u016bras k\u0101 pakalpojuma (SaaS) nozar\u0113, kas liecina par vi\u0146a dzi\u013ci iesak\u0146oju\u0161os zin\u0101\u0161anu l\u012bmeni digit\u0101lo risin\u0101jumu jom\u0101.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-78a8968d8f16","position":1,"url":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-78a8968d8f16","name":"Vai QR kodi joproj\u0101m ir aktu\u0101li 2025. gad\u0101?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. In the U.S. alone, 89 million people scanned a QR code in 2025, and that number is projected to exceed 100 million in 2026. Adoption is growing globally, and QR codes are used widely in retail, hospitality, food and beverage, events, and marketing campaigns.","inLanguage":"lv"},"inLanguage":"lv"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-53ff68709ed4","position":2,"url":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-53ff68709ed4","name":"K\u0101da ir at\u0161\u0137ir\u012bba starp statisku un dinamisku QR kodu?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A static QR code has a fixed destination that cannot be changed after creation. A dynamic QR code uses a redirect URL that can be updated anytime without reprinting the code. Dynamic codes also support scan tracking, giving you data on when, where, and how often your code is scanned.","inLanguage":"lv"},"inLanguage":"lv"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-d76d744064f7","position":3,"url":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-d76d744064f7","name":"K\u0101 es varu p\u0101rliecin\u0101ties, ka mans QR kods tie\u0161\u0101m tiks sken\u0113ts?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Use high contrast (dark on light), size the code appropriately for the scanning distance, place it where users can comfortably reach it, and always include a clear call to action explaining what they'll get when they scan. Test the code on multiple devices before distributing printed materials.","inLanguage":"lv"},"inLanguage":"lv"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/lv\/wp-json\/wp\/v2\/posts\/12356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/lv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/lv\/wp-json\/wp\/v2\/comments?post=12356"}],"version-history":[{"count":4,"href":"https:\/\/pageloot.com\/lv\/wp-json\/wp\/v2\/posts\/12356\/revisions"}],"predecessor-version":[{"id":54975,"href":"https:\/\/pageloot.com\/lv\/wp-json\/wp\/v2\/posts\/12356\/revisions\/54975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/lv\/wp-json\/wp\/v2\/media\/54409"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/lv\/wp-json\/wp\/v2\/media?parent=12356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/lv\/wp-json\/wp\/v2\/categories?post=12356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/lv\/wp-json\/wp\/v2\/tags?post=12356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}