{"id":55464,"date":"2026-06-30T08:18:21","date_gmt":"2026-06-30T08:18:21","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/qr-code-marketing-statistics\/"},"modified":"2026-06-30T08:18:21","modified_gmt":"2026-06-30T08:18:21","slug":"qr-code-marketing-statistics","status":"publish","type":"post","link":"https:\/\/pageloot.com\/lt\/qr-news\/qr-code-marketing-statistics\/","title":{"rendered":"QR Kodas Rinkodaros Statistika: Pagrindiniai Duomenys ir Gair\u0117s 2026 metams"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ar bandote pagr\u012fsti QR kod\u0173 naudojim\u0105 savo kitoje kampanijoje, bet tr\u016bksta skai\u010di\u0173, kurie tai patvirtint\u0173? Be patikim\u0173 duomen\u0173, biud\u017eeto sprendimai ir kanal\u0173 pasirinkimas atrodo kaip sp\u0117lion\u0117s. \u0160iame puslapyje surinkta aktualiausia QR kod\u0173 rinkodaros statistika, naudojimo gair\u0117s ir tendencij\u0173 duomenys, kurie pad\u0117s jums planuoti protingiau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">QR kod\u0173 naudojimas tarp rinkodaros specialist\u0173 yra beveik visuotinis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pati ry\u0161kiausia antra\u0161t\u0117 i\u0161 naujausi\u0173 pramon\u0117s apklaus\u0173: QR kodai neb\u0117ra ni\u0161in\u0117 taktika. Remiantis 2025 m. duomenimis, <strong>daugiau nei 90 % rinkodaros specialist\u0173 prane\u0161a naudojantys QR kodus savo kampanijose<\/strong>. \u0160is skai\u010dius rodo technologijos pokyt\u012f nuo \u201cbesivystan\u010dios\u201d iki standartin\u0117s praktikos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Augimo trajektorija ai\u0161kiai patvirtina \u0161\u012f teigin\u012f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>94 % rinkodaros specialist\u0173 padidino QR kod\u0173 naudojim\u0105<\/strong> per pastaruosius 12 m\u0117nesi\u0173<\/li>\n<li><strong>86 % planuoja toliau didinti naudojim\u0105<\/strong> per ateinan\u010dius 12 m\u0117nesi\u0173<\/li>\n<li><strong>88 % mano, kad vartotoj\u0173 nuotaikos d\u0117l QR kod\u0173 tapo pozityvesn\u0117s<\/strong>, o 40 % apib\u016bdina pokyt\u012f kaip <em>\u017eymiai<\/em> pozityvesn\u012f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160ie skai\u010diai rodo, kad naudojimas ne tik auga \u2013 jis spart\u0117ja. Rinkodaros specialistai, kurie dar nenaudoja QR kod\u0173, vis labiau sudaro ma\u017eum\u0105.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kiek amerikie\u010di\u0173 skenuoja QR kodus?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vartotoj\u0173 naudojimas pasakoja ne ma\u017eiau \u012ftikinam\u0105 istorij\u0105. 2025 m., <strong>99,5 mln. JAV i\u0161mani\u0173j\u0173 telefon\u0173 naudotoj\u0173 nuskenavo QR kod\u0105<\/strong>, o prognoz\u0117s siekia <strong>102,6 mln. iki 2026 m.<\/strong> \u2013 ma\u017edaug vienas i\u0161 trij\u0173 amerikie\u010di\u0173.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/06\/content-asset-e5e3ab-15f16b45f314.webp\" alt=\"QR naudojimo statistika\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Kontekstui, kaip greitai tai i\u0161augo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2022 m. apytiksliai <strong>89 mln. JAV i\u0161mani\u0173j\u0173 telefon\u0173 naudotoj\u0173<\/strong> nuskenavo QR kodus<\/li>\n<li>Tai sudar\u0117 ma\u017edaug <strong>26 % padid\u0117jim\u0105, palyginti su 2020 m. nuskaitymo apimtimis<\/strong><\/li>\n<li>100 mln. naudotoj\u0173 riba buvo per\u017eengta tiksliai pagal grafik\u0105 su ankstesn\u0117mis prognoz\u0117mis<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">I\u0161mani\u0173j\u0173 telefon\u0173 skvarba dar labiau paai\u0161kina, kod\u0117l QR kodai turi tok\u012f plat\u0173 pasiekiamum\u0105. Pew tyrim\u0173 centro duomenimis, <strong>91 % JAV suaugusi\u0173j\u0173 dabar turi i\u0161man\u0173j\u012f telefon\u0105<\/strong>, palyginti su vos 35 % 2011 m. Tai rei\u0161kia, kad j\u016bs\u0173 QR kod\u0173 kampanijos teori\u0161kai gali pasiekti did\u017ei\u0105j\u0105 dal\u012f Amerikos vartotoj\u0173.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Papildomi vartotoj\u0173 elgsenos duomenys rodo didel\u012f \u012fsitraukim\u0105:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>91 % apklaust\u0173j\u0173 buvo nuskenav\u0119 QR kod\u0105<\/strong><\/li>\n<li><strong>86 % buvo nuskenav\u0119 per paskutin\u012f m\u0117nes\u012f<\/strong><\/li>\n<li><strong>89 % teig\u0117 norintys matyti daugiau QR kod\u0173 naudojimo<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tai n\u0117ra pasyvus \u017einojimas \u2013 tai yra aktyv\u016bs vartotojai, kurie skenuoja reguliariai.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kas skenuoja? Demografija ir da\u017enumas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Supratimas apie savo auditorij\u0105 padeda jums nustatyti prioritetus, kur ir kaip diegti QR kodus. Duomenys nuosekliai rodo, kad jaunesni suaugusieji yra intensyviausi naudotojai:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>57 % 18\u201334 met\u0173 am\u017eiaus asmen\u0173<\/strong> da\u017enai naudoja QR kodus<\/li>\n<li><strong>49 % Z kartos<\/strong> ir <strong>51 % t\u016bkstantme\u010dio kartos<\/strong> skenuoja QR kodus bent kart\u0105 per savait\u0119<\/li>\n<li>Did\u017eiausia nenaudotoj\u0173 grup\u0117 yra sutelkta <strong>62\u201375 met\u0173 am\u017eiaus grup\u0117je<\/strong>, sudaranti beveik 40 % neskenuojan\u010di\u0173j\u0173<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dauguma JAV QR kod\u0173 naudotoj\u0173 skenuoja kelis kartus per m\u0117nes\u012f, o ma\u017edaug vienas i\u0161 penki\u0173 skenuoja kas savait\u0119. \u0160is da\u017enumas rodo, kad vartotojai, kurie naudojasi QR kodais, tai daro ne nenoriai \u2013 jie tai \u012ftrauk\u0117 \u012f savo \u012fprast\u0105 elges\u012f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jei j\u016bs\u0173 kampanijos skirtos jaunesniems vartotojams, QR kodai yra ypa\u010d gerai pozicionuojami kaip kanalas. Jei j\u016bs\u0173 auditorija yra vyresnio am\u017eiaus, prid\u0117jus ai\u0161kias instrukcijas ir stiprias vizualines u\u017euominas prie kodo, galima pad\u0117ti suma\u017einti pa\u017e\u012fstamumo sprag\u0105. Konkre\u010dias i\u0161d\u0117stymo ir dizaino gaires galite rasti \u0161ioje ap\u017evalgoje apie <a href=\"https:\/\/pageloot.com\/lt\/qr-code-marketing\/how-to-use-qr-codes\/\">kaip efektyviai naudoti QR kodus savo rinkodaroje<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kur rinkodaros specialistai diegia QR kodus?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">2025 m. apklausos duomenys rodo da\u017eniausiai pasitaikan\u010dias vietas rinkodaros specialist\u0173 diegiamiems QR kodams:<\/p>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>vieta<\/th>\n<th>J\u012f naudojan\u010di\u0173 rinkodaros specialist\u0173 dalis<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Renginiai<\/td>\n<td>43%<\/td>\n<\/tr>\n<tr>\n<td>Spausdinti skelbimus<\/td>\n<td>40%<\/td>\n<\/tr>\n<tr>\n<td>Parduotuvi\u0173 vitrinos<\/td>\n<td>40%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160ie trys kanalai dominuoja, nes juos sieja bendra dinamika: \u012fkalinta auditorija, turinti laiko ir fizinio artumo nuskenuoti. Ypa\u010d renginiai jungia stipr\u0173 ketinim\u0105 su nat\u016braliu \u012fsitraukimo momentu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Be \u0161i\u0173 trij\u0173 pagrindini\u0173, pakuot\u0117s ir el. pa\u0161tas taip pat da\u017enai minimi. Pagrindinis modelis yra tas, kad QR kodai yra efektyviausi, kai yra ai\u0161ki prie\u017eastis nuskenuoti ir kai fizin\u0117 aplinka leid\u017eia patogiai nuskenuoti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nor\u0117dami pamatyti i\u0161sami\u0105 ap\u017evalg\u0105 pagal kanalus, kaip skirtingos pramon\u0117s \u0161akos diegia QR kodus, \u017er. <a href=\"https:\/\/pageloot.com\/lt\/blog\/qr-code-scanning-trends-by-industry-a-breakdown\/\">QR kod\u0173 skenavimo tendencijos pagal pramon\u0117s \u0161ak\u0173 suskirstym\u0105<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">QR kodai kaip pirmosios \u0161alies duomen\u0173 \u012frankis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kadangi tre\u010di\u0173j\u0173 \u0161ali\u0173 slapuk\u0173 patikimumas ir reguliavimo pripa\u017einimas toliau ma\u017e\u0117ja, QR kodai tapo tiesioginiu keliu \u012f pirmosios \u0161alies duomen\u0173 rinkim\u0105. Skai\u010diai stulbinantys: <strong>95 % \u012fmoni\u0173 dabar naudoja QR kodus pirmosios \u0161alies duomenims rinkti<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kai vartotojas nuskaito QR kod\u0105 ir u\u017epildo form\u0105, registruojasi \u012f an rengin\u012f ar prisiregistruoja prie lojalumo programos, th s\u0105veika yra priskiriama, pasirinktinai \u012ftraukta ir tiesiogiai susieta su konkre\u010diu kampanijos prisilietimo ta\u0161ku. Skirtingai nuo slapukais pagr\u012fsto steb\u0117jimo, QR nuskaitymo duomenys nepriklauso nuo nar\u0161ykl\u0117s nustatym\u0173 ar skelbim\u0173 blokavimo elgesio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tai daro QR kodus ypa\u010d vertingus:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El. pa\u0161to ir SMS s\u0105ra\u0161\u0173 k\u016brimas from spausdint\u0173 med\u017eiag\u0173<\/li>\n<li>Parduotuv\u0117s \u012fsitraukimo susiejimas to skaitmeninius profilius<\/li>\n<li>Neprisijungusi\u0173 prisilietimo ta\u0161k\u0173 priskyrimas to internetiniams konversijoms<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodai taip pat gerai veikia kartu su UTM parametrais, suteikdami jums papildom\u0105 kampanijos priskyrimo sluoksn\u012f in Google Analytics viduje. <a href=\"https:\/\/pageloot.com\/lt\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\">Th vadovas on UTM parametrus for QR kodus<\/a> paai\u0161kina, kaip th nustatyti in praktikoje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">QR kodo nuskaitymo rodiklio etalonai<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nuskaitymo rodiklis \u2013 kartais vadinamas nuskaitymo-per rodikliu \u2013 matuoja, koks procentas \u017emoni\u0173, kurie <em>mato<\/em> an QR kod\u0105 i\u0161 tikr\u0173j\u0173 nuskaito. Th formul\u0117 yra paprasta:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nuskaitymo rodiklis = (Nuskaitymai \u00f7 Parodymai) \u00d7 100<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Taigi, jei 200 \u017emoni\u0173 nuskaito kod\u0105, kur\u012f mat\u0117 4 000 \u017emoni\u0173, th nuskaitymo rodiklis yra 5%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Real\u016bs etalonai labai skiriasi priklausomai from vietos ir konteksto. On produkto pakuot\u0117s, for pavyzd\u017eiui, gerai vykdomos kampanijos paprastai mato <strong>nuskaitymo-per rodiklius tarp 4% ir 12%<\/strong>, rei\u0161kiant, kad ma\u017edaug 5 in 100 \u017emoni\u0173, kurie mato th kod\u0105, j\u012f nuskaitys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veiksniai, kurie didina nuskaitymo rodiklius:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ai\u0161kus raginimo veikti tekstas prie kodo, pvz., \u201cNuskaitykite for 20% nuolaid\u0105\u201d<\/li>\n<li>Didelio kontrasto, tinkamo dyd\u017eio kodas (ma\u017eiausiai 0.8 \u00d7 0.8 colio for spaudai)<\/li>\n<li>A \u012ftikinama, akivaizdi prie\u017eastis to nuskaityti<\/li>\n<li>I\u0161d\u0117stymas nat\u016braliame aki\u0173 lygyje ir d\u0117mesio ta\u0161kuose<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodo prid\u0117jimas to a tiesioginio pa\u0161to siuntos taip pat gali duoti ap\u010diuopiam\u0173 rezultat\u0173. Vienas akademinis tyrimas nustat\u0117, kad QR kodo \u012ftraukimas in apklausos kvietimo lai\u0161kus padidino bendr\u0105 atsakym\u0173 rodikl\u012f from 7.00% to 8.31% \u2013 a reik\u0161mingas pager\u0117jimas be joki\u0173 pakeitim\u0173 to th pagrindiniame pasi\u016blyme.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Pa\u017ei\u016br\u0117kite, kaip j\u016bs\u0173 QR kodai i\u0161 tikr\u0173j\u0173 veikia<\/strong> Steb\u0117kite nuskaitymo apimt\u012f, vietos na\u0161um\u0105, \u012frengini\u0173 tipus ir geografinius duomenis in vienoje vietoje. I\u0161tirkite <a href=\"https:\/\/pageloot.com\/lt\/feature\/analytics\/\">Pageloot\u2019s QR kodo analiz\u0117s funkcij\u0105<\/a> to paversti neapdorotus nuskaitymo duomenis kampanijos \u012f\u017evalgomis.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">QR kodo konversijos rodiklio etalonai<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Konversijos rodiklis skiriasi from nuskaitymo rodiklio. Kur nuskaitymo rodiklis matuoja, kas nuskaito, konversijos rodiklis matuoja, koks procentas th skaitytuv\u0173 atlieka tikslin\u012f veiksm\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Konversijos rodiklis = (U\u017ebaigimai \u00f7 Unikal\u016bs nuskaitymai) \u00d7 100<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For pavyzd\u017eiui, 300 nuskaitym\u0173, vedan\u010di\u0173 to 87 form\u0173 u\u017epildymus, duoda a 29% konversijos rodikl\u012f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Etalonai labai skiriasi priklausomai from th trinties, susijusios in th veiksmu:<\/p>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>Veiksmo tipas<\/th>\n<th>Tipi\u0161kas po nuskaitymo konversijos rodiklis<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>WiFi prisijungimas<\/td>\n<td>60\u201385%<\/td>\n<\/tr>\n<tr>\n<td>Meniu prieiga<\/td>\n<td>55\u201375%<\/td>\n<\/tr>\n<tr>\n<td>Kontakto kortel\u0117s i\u0161saugojimas<\/td>\n<td>25\u201345%<\/td>\n<\/tr>\n<tr>\n<td>Renginio registracija ar prisiregistravimas<\/td>\n<td>20\u201340%<\/td>\n<\/tr>\n<tr>\n<td>Produkto atsiliepim\u0173 forma<\/td>\n<td>15\u201330%<\/td>\n<\/tr>\n<tr>\n<td>Potenciali\u0173 klient\u0173 fiksavimo forma<\/td>\n<td>10\u201325%<\/td>\n<\/tr>\n<tr>\n<td>Program\u0117l\u0117s diegimas<\/td>\n<td>8\u201318%<\/td>\n<\/tr>\n<tr>\n<td>Naujienlai\u0161kio ar el. pa\u0161to prenumerata<\/td>\n<td>5\u201315%<\/td>\n<\/tr>\n<tr>\n<td>Tiesioginis produkto pirkimas<\/td>\n<td>3\u201312%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Th modelis yra nuoseklus: ma\u017eesn\u0117s trinties veiksmai konvertuojasi at daug didesniais rodikliais. WiFi prisijungimas konvertuojasi lengvai, nes th vartotojas turi an tiesiogin\u012f, akivaizd\u0173 poreik\u012f. A pirkimas reikalauja \u017eymiai daugiau ketinim\u0173.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u0117l <strong>rinkodaros konversijos<\/strong> \u2013 form\u0173 u\u017epildymai, prenumeratos, pirkimai \u2013 an <strong>10\u201325% po nuskaitymo konversijos rodiklis<\/strong> yra a realus darbinis etalonas. Kampanijos \u017eemiau 5% paprastai signalizuoja a neatitikim\u0105 tarp th pa\u017eado on th fizin\u0117je med\u017eiagoje ir th patirties after nuskaitymo. Kampanijos vir\u0161 25% usually benefit from stipri\u0173 paskat\u0173 ar a labai motyvuotos auditorijos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In parod\u0173 ar in-store potenciali\u0173 klient\u0173 fiksavimo kontekstuose, a <strong>10\u201320% unikali\u0173 nuskaitym\u0173 to formos pateikimo rodiklis<\/strong> yra a pagr\u012fstas l\u016bkestis, kai th forma yra trumpa ir th vert\u0117s mainai yra ai\u0161kiai komunikuojami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th etalonai yra orientaciniai, o ne universal\u016bs \u2013 j\u016bs\u0173 faktiniai rezultatai priklausys on j\u016bs\u0173 vietos, pasi\u016blymo, auditorijos ir nukreipimo puslapio kokyb\u0117s. For daugiau on na\u0161umo gerinimo across kanalus, see how <a href=\"https:\/\/pageloot.com\/lt\/blog\/how-qr-codes-connect-print-and-digital-marketing\/\">QR kodai sujungia spausdintin\u0119 ir skaitmenin\u0119 rinkodar\u0105<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">QR kodo mok\u0117jimai: A spar\u010diai augantis naudojimo atvejis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond rinkodaros kampanij\u0173, QR kodai are expanding rapidly in prekyb\u0105. Th JAV QR kodo mok\u0117jim\u0173 rinka sugeneravo <strong>$2.55 milijardo in pajam\u0173 in 2024<\/strong> ir prognozuojama, kad pasieks <strong>$11.84 milijardo by 2033<\/strong>, rei\u0161kiantys an <strong>sud\u0117tin\u012f metin\u012f augimo temp\u0105 of 19.3%<\/strong>.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/06\/content-asset-03a037-54ebeb7d9ab2.webp\" alt=\"QR mok\u0117jim\u0173 augimas\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vartotoj\u0173 apklausos patvirtina mok\u0117jim\u0105 as one of th top two QR use cases in th U.S., alongside checking produkto informacij\u0105 on maisto ir g\u0117rim\u0173 pakuot\u0117se. Th Federalinis rezervas is also actively working on an s\u0105veikaujan\u010dio QR kodo standarto designed to work across mok\u0117jimo sistemose, including th FedNow Service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For rinkodaros specialistus, th matters because it widens what a single QR code can accomplish. A kodas on a restorano stalo, retail shelf, or event badge can now handle discovery, information delivery, and payment within a single interaction \u2013 collapsing th distance between awareness and action.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vartotoj\u0173 nuotaikos yra jums palankios<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vienas ne\u012fvertintas duomen\u0173 ta\u0161kas rinkodaros specialistams: <strong>45% JAV vartotoj\u0173 jau naudojo QR kodus rinkodaros ar reklamos kampanijos kontekste<\/strong>. Tai n\u0117ra pasyvus pa\u017e\u012fstamumas \u2013 tai tiesiogin\u0117, ankstesn\u0117 patirtis s\u0105veikaujant su rinkodaros specialisto QR kodu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kartu su i\u0161vada, kad <strong>89% vartotoj\u0173 nori matyti daugiau QR kod\u0173 naudojimo<\/strong>, duomenys ai\u0161kiai rodo, kad auditorija yra imli. Skepticizmas, kuris lyd\u0117jo ankstesn\u0119 nepavykusi\u0105 QR kod\u0173 bang\u0105 prie\u0161 i\u0161mani\u0173j\u0173 telefon\u0173 er\u0105, did\u017ei\u0105ja dalimi i\u0161sisklaid\u0117. Rinkodaros specialistai, kurie veng\u0117 QR kod\u0173 d\u0117l auditorijos trinties problem\u0173, turi ma\u017eiau prie\u017eas\u010di\u0173 susilaikyti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kanalai, labiausiai susij\u0119 su vartotoj\u0173 QR \u012fsitraukimu, apima maisto ir g\u0117rim\u0173 pakuotes, mok\u0117jimus ir ma\u017emenin\u0117s prekybos aplink\u0105. Jei veikiate bet kurioje i\u0161 \u0161i\u0173 sri\u010di\u0173, elgsenos duomenys tvirtai palaiko QR integravim\u0105. Nor\u0117dami gauti praktini\u0173 patarim\u0173, kaip prad\u0117ti, <a href=\"https:\/\/pageloot.com\/lt\/blog\/qr-codes-for-small-business-marketing\/\">QR kodai smulkaus verslo rinkodaros vadovas<\/a> apima pagrindus, neprisiimant didelio biud\u017eeto ar technin\u0117s komandos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Skai\u010di\u0173 panaudojimas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Auk\u0161\u010diau pateikta statistika apib\u016bdina kanal\u0105, kuris per\u0117jo nuo eksperimentinio prie laukiamo. QR kodus naudoja beveik kiekvienas rinkodaros specialistas, juos nuskaito ma\u017edaug tre\u010ddalis JAV gyventoj\u0173, ir jie vis labiau siejami su pirmosios \u0161alies duomen\u0173 strategijomis, kurios sprend\u017eia platesnius privatumo nulemtus poky\u010dius skaitmenin\u0117je rinkodaroje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Praktin\u0117 i\u0161vada: daugumai rinkodaros specialist\u0173 klausimas neb\u0117ra <em>ar<\/em> naudoti QR kodus, bet <em>kur<\/em> juos patalpinti, <em>kas<\/em> matuoti, ir <em>kaip<\/em> iteruoti remiantis veiklos duomenimis. Dinaminiai QR kodai yra ypa\u010d naudingi \u010dia \u2013 jie leid\u017eia atnaujinti paskirties URL be perspausdinimo, vykdyti A\/B testus nukreipimo puslapiuose ir rinkti nuskaitymo lygio analiz\u0119 kiekvienoje vietoje.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Prad\u0117kite steb\u0117ti QR kod\u0173 veikim\u0105 visose kampanijose<\/strong> Naudoti <a href=\"https:\/\/pageloot.com\/lt\/dynamic-qr-code-generator\/\">Dinaminis QR kodo generatorius<\/a> sukurti stebimus, redaguojamus QR kodus kitai kampanijai ir gauti realaus laiko duomenis apie nuskaitymus, vietas ir \u012frenginius nuo pirmos dienos.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Pramon\u0117s specifin\u0117ms strategijoms ir papildomiems patarimams, tyrin\u0117kite <a href=\"https:\/\/pageloot.com\/lt\/industry\/\">Pageloot QR kod\u0173 sprendimai pagal pramon\u0117s \u0161akas<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Da\u017eniausiai u\u017eduodami klausimai<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-ff0d7ac32def\"><strong class=\"schema-faq-question\">Koks yra realisti\u0161kas QR kodo nuskaitymo rodiklis spausdintinei rinkodarai?<\/strong> <p class=\"schema-faq-answer\">Nuskaitymo rodikliai labai priklauso nuo i\u0161d\u0117stymo, dizaino ir konteksto. Produkto pakuot\u0117ms gerai vykdomose kampanijose tipinis nuskaitymo rodiklis yra 4\u201312%. Kitoms spausdintoms vietoms, tokioms kaip skrajut\u0117s ar plakatai, rezultatai skiriasi priklausomai nuo raginimo veikti stiprumo ir si\u016blomos paskatos. Kampanijos, turin\u010dios ai\u0161kias, \u012ftikinamas prie\u017eastis nuskaityti, nuolat pranoksta tas, kurios j\u0173 neturi.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-e8e97d01b7b5\"><strong class=\"schema-faq-question\">Kaip a\u0161 matuoju QR kodo konversijas marketingo kampanijoje?<\/strong> <p class=\"schema-faq-answer\">Konversijos rodiklis apskai\u010diuojamas kaip atlikti veiksmai, padalyti i\u0161 unikali\u0173 nuskaitym\u0173, padauginti i\u0161 100. Norint tai tiksliai sekti, jums reikia dinamini\u0173 QR kod\u0173 su integruota analitika, kartu su nukreipimo puslapiu, kuris registruoja tikslin\u012f veiksm\u0105 \u2013 pvz., formos pateikim\u0105, pirkim\u0105 arba prisijungim\u0105. Prid\u0117jus UTM parametrus, galite susieti QR kodu generuojam\u0105 sraut\u0105 su konkre\u010diomis kampanijomis \u201eGoogle Analytics\u201c sistemoje. \u017dr. vis\u0105 vadov\u0105 apie QR kod\u0173 nuskaitym\u0173 ir analitikos sekim\u0105, kad gautum\u0117te nuosekl\u0173 metod\u0105.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-a29ae1f277a6\"><strong class=\"schema-faq-question\">Ar QR kodai veiksmingi pirmosios \u0161alies duomen\u0173 rinkimui?<\/strong> <p class=\"schema-faq-answer\">Taip \u2013 95% \u012fmoni\u0173 dabar naudoja QR kodus specialiai pirmosios \u0161alies duomen\u0173 rinkimui. Kai vartotojas nuskaito kod\u0105 ir u\u017epildo form\u0105 ar registracij\u0105, \u0161i s\u0105veika tiesiogiai priskiriama konkre\u010diam fiziniam kontaktiniam ta\u0161kui. Skirtingai nuo slapukais pagr\u012fsto steb\u0117jimo, \u0161ie duomenys nepriklauso nuo nar\u0161ykl\u0117s nustatym\u0173 ir yra renkami su ai\u0161kiu vartotojo ketinimu, tod\u0117l jie yra patikimesni ir labiau suderinami su besikei\u010dian\u010diais privatumo standartais.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>I\u0161nagrin\u0117kite 2025 m. QR kodo rinkodaros statistik\u0105 ir etalonus. Su\u017einokite apie vartotoj\u0173 \u012fsisavinim\u0105, nuskaitymo rodiklius ir kod\u0117l daugiau nei 90% rinkodaros specialist\u0173 naudoja QR kodus kampanijose.<\/p>","protected":false},"author":17,"featured_media":55346,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1593],"tags":[],"class_list":["post-55464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>QR Code Marketing Statistics: Key Data and Benchmarks for 2026<\/title>\n<meta name=\"description\" content=\"Explore 2025 QR code marketing statistics and benchmarks. 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Su\u017einokite apie vartotoj\u0173 \u012fsisavinim\u0105, nuskaitymo rodiklius ir kod\u0117l daugiau nei 90% rinkodaros specialist\u0173 naudoja QR kodus kampanijose.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pageloot.com\/lt\/qr-news\/qr-code-marketing-statistics\/","og_locale":"lt_LT","og_type":"article","og_title":"QR Code Marketing Statistics: Key Data and Benchmarks for 2026","og_description":"Explore 2025 QR code marketing statistics and benchmarks. 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Daugiau nei penkerius metus gilinosi tik \u012f QR kodus, tod\u0117l Siimas tapo \u0161ios srities ekspertu. Jis daro reik\u0161mingus \u017eingsnius panaudojant QR technologij\u0105, kad supaprastint\u0173 ir padidint\u0173 skaitmenin\u0119 s\u0105veik\u0105. Jo kelion\u0117 prasid\u0117jo ne tik \u010dia. Siimas yra sukaup\u0119s didel\u0119 skaitmenin\u0119 patirt\u012f - daugiau nei 10 met\u0173 solid\u017eios patirties programin\u0117s \u012frangos kaip paslaugos (SaaS) sektoriuje, o tai liudija jo gilias skaitmenini\u0173 sprendim\u0173 \u017einias.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#faq-question-ff0d7ac32def","position":1,"url":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#faq-question-ff0d7ac32def","name":"Koks yra realisti\u0161kas QR kodo nuskaitymo rodiklis spausdintinei rinkodarai?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Scan rates depend heavily on placement, design, and context. For product packaging in well-run campaigns, a scan-through rate of 4\u201312% is typical. For other print placements such as flyers or posters, results vary based on the strength of the call-to-action and the incentive offered. Campaigns with clear, compelling reasons to scan consistently outperform those without.","inLanguage":"lt"},"inLanguage":"lt"},{"@type":"Question","@id":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#faq-question-e8e97d01b7b5","position":2,"url":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#faq-question-e8e97d01b7b5","name":"Kaip a\u0161 matuoju QR kodo konversijas marketingo kampanijoje?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Conversion rate is calculated as completed actions divided by unique scans, multiplied by 100. To track this accurately, you need dynamic QR codes with built-in analytics, combined with a landing page that records the target action \u2013 such as a form submission, purchase, or opt-in. Adding UTM parameters lets you tie QR-driven traffic to specific campaigns inside Google Analytics. See the full guide on tracking QR code scans and analytics for a step-by-step approach.","inLanguage":"lt"},"inLanguage":"lt"},{"@type":"Question","@id":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#faq-question-a29ae1f277a6","position":3,"url":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#faq-question-a29ae1f277a6","name":"Ar QR kodai veiksmingi pirmosios \u0161alies duomen\u0173 rinkimui?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes \u2013 95% of businesses now use QR codes specifically for first-party data capture. When a user scans a code and completes a form or registration, that interaction is directly attributed to a specific physical touchpoint. 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