{"id":2929,"date":"2019-05-01T19:23:41","date_gmt":"2019-05-01T19:23:41","guid":{"rendered":"https:\/\/pageloot.com\/?p=2929"},"modified":"2024-07-30T13:15:22","modified_gmt":"2024-07-30T13:15:22","slug":"why-use-qr-codes","status":"publish","type":"post","link":"https:\/\/pageloot.com\/lt\/qr-code-marketing\/why-use-qr-codes\/","title":{"rendered":"Kaip pagerinti klient\u0173 susidom\u0117jim\u0105 naudojant QR kodus"},"content":{"rendered":"

I\u0161 prad\u017ei\u0173 QR kodai gali atrodyti erzinantys - jie yra blokuoti ir, tik\u0117tina, kad jie netilps \u012f dizain\u0105, nebent j\u016bs\u0173 svetain\u0117s ar plakato tema yra nespalvota. Ta\u010diau \u0161ie nedideli langeliai turi vertingos skaitmenin\u0117s informacijos, ir \u017emon\u0117s jau yra su ja susipa\u017ein\u0119. Kitaip tariant, jie yra puik\u016bs rinkodaros med\u017eiaga<\/a>.<\/p>\n\n\n\n

Ma\u017edaug prie\u0161 de\u0161imtmet\u012f QR kodai u\u017eklupo pasaul\u012f. Prie\u0161 kelerius metus juos gal\u0117jai pamatyti visur - maisto pakuot\u0117se, vizitin\u0117s kortel\u0117s<\/a>, plakatai ir reklaminiai skydai, be kita ko. \u0160iandien jie neb\u0117ra vertinami kaip a\u017eiota\u017eas - da\u017eniausiai tod\u0117l, kad juos prastai \u012fgyvendino daugelis ekspert\u0173, netur\u0117jusi\u0173 supratimo, kaip juos teisingai panaudoti.<\/p>\n\n\n\n

Su visais \u0161iais atvejais QR kod\u0173 paskirtis nepasikeit\u0117. Jie vis dar populiar\u016bs ir vis populiar\u0117ja daugelyje pasaulio \u0161ali\u0173. Tai tikrai lengva sukurkite QR kod\u0105 savo verslui<\/a>. Jie yra supaprastinti ir pasi\u017eymi techniniu pob\u016bd\u017eiu, tod\u0117l juos lengva pagaminti ir perskaityti. \u0160iais laikais atrodo, kad Azijoje jie yra populiaresni nei vakaruose - vis d\u0117lto did\u017eiul\u0117 rinka.<\/p>\n\n\n\n

Realiame pasaulyje viskas susij\u0119 su \u012fgyvendinimu. QR kodai turi ir plius\u0173, ir minus\u0173, ta\u010diau tobulas j\u0173 \u012fgyvendinimas tinkamoje kampanijoje bus ilgas. Gal\u0173 gale ta pati taisykl\u0117 galioja beveik bet kuriai rinkodaros pramon\u0117je naudojamai technikai. Padarykite tai teisingai ir gal\u0117site \u012fveikti minusus bei \u012fgalinti profesionalus.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Pirmiausia yra universalumas<\/strong><\/h2>\n\n\n\n

QR kodus galima prid\u0117ti bet kur<\/a>, tod\u0117l jie yra ypa\u010d universal\u016bs. Jie gali reklamuoti televizij\u0105, reklaminius skydus, vizitines korteles, pakuotes, \u017eurnal\u0173<\/a> ir taip toliau. Akivaizdu, kad kiekviena rinkodaros aplinka turi savo taisykles.<\/p>\n\n\n\n

Pavyzd\u017eiui, sakoma, kad vidutini\u0161kai asmeniui reikia 15 sekund\u017ei\u0173, kad i\u0161imt\u0173 i\u0161man\u0173j\u012f telefon\u0105, atidaryt\u0173 nuskaitymo program\u0105 ir patikrint\u0173 kod\u0105. D\u0117l \u0161ios prie\u017easties jie turi b\u016bti ekrane ilgiau nei 15 sekund\u017ei\u0173, kai jie reklamuojami per televizij\u0105. Be to, jie n\u0117ra tokie efektyv\u016bs va\u017eiuojan\u010diuose autobusuose.<\/p>\n\n\n\n

Ta\u010diau i\u0161 tikr\u0173j\u0173 \u0161is universalumas rei\u0161kia, kad QR kodus galite naudoti tiesiogine prasme bet kur. Kol potencial\u016bs klientai gali juos pamatyti ir tyrin\u0117ti skaitmenin\u0119 patirt\u012f, j\u016bs esate nugal\u0117tojas. Jais galite susieti savo svetain\u0119, ra\u0161yti teksto prane\u0161im\u0105, aukoti ir pan.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Tiltas tarp interneto ir neprisijungus<\/strong><\/h2>\n\n\n\n

Jei naudojamas teisingai, QR kod\u0173 paskirtis yra susieti neprisijungus\u012f pasaul\u012f su internetine aplinka. J\u016bs tiesiogine to \u017eod\u017eio prasme galite perkelti pardavimus i\u0161 vieno pasaulio \u012f kit\u0105. Taip pat galite pasinaudoti kampanijos neprisijungus prana\u0161umais ir reklamuoti internetin\u012f produkt\u0105.<\/p>\n\n\n\n

\u012esitikinkite, kad j\u016bs\u0173 svetain\u0117 ar nukreipimo puslapis yra optimizuotas mobiliesiems ir QR kodas gali pritraukti potencialius vartotojus kaip niekas kitas. Konversij\u0173 rodiklis yra didesnis, nes tik tie, kurie tikrai domisi, tikrai nuskaitys j\u016bs\u0173 kodus. Galite susieti juos su raginimu veikti, programa ar bet kokio kito tipo pagundomis.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Stebimi rezultatai ir na\u0161umas<\/strong><\/h2>\n\n\n\n

Daugelio reklamini\u0173 kampanij\u0173 negalima steb\u0117ti. \u012esivaizduokite skelbim\u0105 radijuje ar televizijoje. Nors reklamos kompanija gali sulaukti dar keli\u0173 klient\u0173, niekas i\u0161 tikr\u0173j\u0173 ne\u017eino, kiek j\u0173 i\u0161 tikr\u0173j\u0173 atsirado d\u0117l to skelbimo.<\/p>\n\n\n\n

QR kodai da\u017enai pateikiami interneto analiz\u0117<\/a>. Jie turi b\u016bti naudojami teisingai - pasirinkite tinkamus QR kodus ir pad\u0117kite juos \u012f puikiausias vietas. Gausite vertingos informacijos ir kampanijos statistikos, tod\u0117l tiksliai \u017einosite, kas veikia ir kas nepavyksta.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Prek\u0117s \u017eenklo k\u016brimas ir patrauklumas<\/strong><\/h2>\n\n\n\n

QR kodai tur\u0117t\u0173 b\u016bti juodai balti, kad b\u016bt\u0173 maksimaliai efektyvus, ta\u010diau tai n\u0117ra bendra taisykl\u0117. Taip pat galite \u012fdiegti vaizdus, meno k\u016brinius, logotipus ir pan. Jei tai daroma teisingai, skaitytojas papildom\u0105 konkurs\u0105 tur\u0117t\u0173 suvokti kaip balt\u0105 triuk\u0161m\u0105. Jei padarysite neteisingai, skaitytuvas pateiks klaid\u0105. D\u0117l \u0161ios prie\u017easties gali tekti \u0161iek tiek treniruotis - bandymai ir klaidos. Be to, \u012fsitikinkite, kad j\u016bs\u0173 QR kodas veikia kuo daugiau \u012frengini\u0173.<\/p>\n\n\n\n

\u0160i id\u0117ja suteikia galimyb\u0119 k\u016brybai ir linksmyb\u0117ms. Galite sukurti \u012fdomius QR kodus, kurie reklamuoja j\u016bs\u0173 \u012fmon\u0119, kol jie net nenuskaitomi.<\/p>\n\n\n\n

I\u0161vada<\/strong><\/h2>\n\n\n\n

Be to, negalima pamir\u0161ti ir ekonomi\u0161kumo. QR kodo suk\u016brimas trunka kelias sekundes. Galite nemokamai pasi\u016blyti kelet\u0105 pagrindini\u0173 dizain\u0173 - dauguma QR generatori\u0173 yra nemokami. Akivaizdu, kad jei norite i\u0161galvoto dizaino arba norite \u012fgyvendinti k\u016brybin\u012f dizain\u0105, grei\u010diausiai tur\u0117site sumok\u0117ti.<\/p>\n\n\n\n

Apibendrinant, QR kodams nereikia mok\u0117ti n\u0117 cento, ta\u010diau teisingai naudojant, j\u0173 vert\u0117 gali b\u016bti did\u017eiul\u0117, jau nekalbant apie ilgalaik\u012f tiksl\u0105.<\/p>","protected":false},"excerpt":{"rendered":"

QR codes may look annoying at first \u2013 they are blocky and unless your website or poster theme is black and white, chances are they will not fit into the design. However, these little squares carry valuable digital information and people are already familiar with them. In other words, they make great marketing material. QR … Skaityti daugiau<\/a><\/p>","protected":false},"author":17,"featured_media":3077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-code-marketing"],"yoast_head":"\nQR Codes - Are They Still a Thing?<\/title>\n<meta name=\"description\" content=\"Analyze the profile and overall purpose of QR codes. 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