{"id":2929,"date":"2019-05-01T19:23:41","date_gmt":"2019-05-01T19:23:41","guid":{"rendered":"https:\/\/pageloot.com\/?p=2929"},"modified":"2026-06-10T08:17:12","modified_gmt":"2026-06-10T08:17:12","slug":"why-use-qr-codes","status":"publish","type":"post","link":"https:\/\/pageloot.com\/lt\/qr-code-marketing\/why-use-qr-codes\/","title":{"rendered":"Kaip pasiekti geresn\u012f klient\u0173 \u012fsitraukim\u0105 naudojant QR kodus"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ar j\u016bs\u0173 rinkodaros med\u017eiaga guli prie\u0161ais klientus, nenurodydama jiems ai\u0161kaus kito \u017eingsnio? Spausdinti ir fiziniai s\u0105ly\u010dio ta\u0161kai vis dar efektyviai pasiekia auditorij\u0105, ta\u010diau jiems sunku t\u0105 d\u0117mes\u012f susieti su i\u0161matuojamu skaitmeniniu veiksmu. QR kodai i\u0161sprend\u017eia \u0161i\u0105 problem\u0105, paversdami bet kok\u012f fizin\u012f pavir\u0161i\u0173 interaktyviais vartais \u2013 ir tai daro taip, kad b\u016bt\u0173 galima sekti, lankst\u016bs ir lengvai \u012fgyvendinami.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kod\u0117l QR kodai vis dar svarb\u016bs rinkodaroje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodai kur\u012f laik\u0105 tur\u0117jo prast\u0105 reputacij\u0105. Ankstyvieji naudotojai juos d\u0117jo nepatogiose vietose, susiejo su mobiliesiems nepritaikytais puslapiais ir nesuteik\u0117 klientams jokios prie\u017easties nuskaityti. Problema buvo ne technologija \u2013 o \u012fgyvendinimas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160iandien tai pasikeit\u0117. Vartotoj\u0173 susipa\u017einimas su QR kodais gerokai i\u0161augo. Daugiau nei du tre\u010ddaliai JAV vartotoj\u0173 bent kart\u0105 per pastaruosius metus naudojo QR kod\u0105, o ma\u017edaug pus\u0117 Z kartos ir t\u016bkstantme\u010dio kartos atstov\u0173 juos nuskaito bent kart\u0105 per savait\u0119. Ma\u017emenin\u0117s prekybos aplinkoje 64% JAV pirk\u0117j\u0173 prane\u0161\u0117 nuskenav\u0119 QR kod\u0105 ant produkto, pirkdami parduotuv\u0117je.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da\u017eniausiai naudojami atvejai apima restoran\u0173 meniu (48%), mobili\u0105sias program\u0117les (47%), informacij\u0105 apie produktus (43%), Wi-Fi prieig\u0105 (32%) ir rengini\u0173 bilietus (31%). Tai n\u0117ra ni\u0161iniai elgesio modeliai \u2013 tai pagrindiniai \u012fpro\u010diai, aplink kuriuos rinkodaros specialistai gali kurti kampanijas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pagrindin\u0117 pamoka i\u0161 ankstyv\u0173j\u0173 nes\u0117kmi\u0173 vis dar galioja: QR kodai veikia, kai jie \u012fgyvendinami apgalvotai. Tinkamai parinkite viet\u0105, paskirties viet\u0105 ir paskat\u0105, ir tur\u0117site galing\u0105 \u012frank\u012f. Jei suklysite, b\u016bsite ignoruojami. Su\u017einokite daugiau apie <a href=\"https:\/\/pageloot.com\/lt\/qr-code-marketing\/how-to-use-qr-codes\/\">kaip efektyviai naudoti QR kodus<\/a> prie\u0161 paleisdami kit\u0105 kampanij\u0105.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Universalumas visuose rinkodaros kanaluose<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vienas i\u0161 prakti\u0161kiausi\u0173 QR kod\u0173 privalum\u0173 yra tai, kad jie gali atsirasti beveik visur. Vizitin\u0117s kortel\u0117s, produkt\u0173 pakuot\u0117s, plakatai, reklaminiai stendai, \u017eurnal\u0173 skelbimai, tiesioginis pa\u0161tas, restoran\u0173 stalai, rengini\u0173 i\u0161kabos, el. pa\u0161to para\u0161ai \u2013 visa tai tampa interaktyvu, kai pridedate QR kod\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vis d\u0117lto, vietos kontekstas yra svarbus. QR kod\u0105 ant judan\u010dio autobuso sunku nuskaityti. Televizoriaus ekrane rodomas kodas turi likti matomas bent 15 sekund\u017ei\u0173, kad \u017ei\u016brovai tur\u0117t\u0173 pakankamai laiko paimti telefon\u0105 ir nuskaityti. Kod\u0105 ant bro\u0161i\u016bros, paimtos parodoje, galima nuskaityti laisvalaikiu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supratimas apie fizin\u0119 aplink\u0105, kurioje pasirodys j\u016bs\u0173 kodas, padeda j\u012f tinkamai suprojektuoti \u2013 teisingai parinkti dyd\u012f, pad\u0117ti aki\u0173 lygyje (paprastai 3,5\u20135,5 p\u0117d\u0173) ir suteikti pakankamai kontrasto bei baltos erdv\u0117s, kad b\u016bt\u0173 galima patikimai nuskaityti. <a href=\"https:\/\/pageloot.com\/lt\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">gair\u0117se d\u0117l QR kod\u0173 i\u0161d\u0117stymo rinkodaros med\u017eiagoje<\/a> i\u0161samiai apra\u0161o konkre\u010dius reikalavimus skirtingiems formatams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kadangi jie veikia ant tiek daug pavir\u0161i\u0173, QR kodai leid\u017eia vykdyti nuoseklias kampanijas, kurios perduoda t\u0105 pa\u010di\u0105 \u017einut\u0119 nuo \u017eurnalo skelbimo iki produkto pakuot\u0117s iki parduotuv\u0117s ekspozicijos \u2013 kiekvienas kodas potencialiai nukreipia \u012f skirting\u0105 paskirties viet\u0105, tuo pa\u010diu sustiprindamas viening\u0105 kampanij\u0105.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tilto tiesimas tarp neprisijungus ir prisijungus patir\u010di\u0173<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Akivaizd\u017eiausia strategin\u0117 QR kodo vert\u0117 yra jo geb\u0117jimas sujungti fizinius s\u0105ly\u010dio ta\u0161kus su skaitmenin\u0117mis paskirties vietomis. Kai kas nors nuskaito kod\u0105 ant skrajut\u0117s, jis gali b\u016bti nukreiptas tiesiai \u012f nukreipimo puslap\u012f, reklamin\u012f vaizdo \u012fra\u0161\u0105, produkto ap\u017evalg\u0105, atsiliepim\u0173 form\u0105 ar program\u0117l\u0117s atsisiuntim\u0105 \u2013 nieko ne\u012fvedant rankiniu b\u016bdu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tai ypa\u010d naudinga kampanijoms, kurios remiasi spausdinta med\u017eiaga. Plakat\u0173 kampanija gali nukreipti sraut\u0105 \u012f laiko at\u017evilgiu ribot\u0105 pasi\u016blym\u0105. Vizitin\u0117 kortel\u0117 gali susieti su visu skaitmeniniu portfeliu. Produkt\u0173 pakuot\u0117s gali sujungti pirk\u0117jus su s\u0105rankos instrukcijomis, garantijos registracija ar papildom\u0173 produkt\u0173 rekomendacijomis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ry\u0161ys veikia abiem kryptimis: galite naudoti neprisijungus vykdomas kampanijas skaitmeniniams produktams reklamuoti arba naudoti skaitmenin\u0119 med\u017eiag\u0105, kad sustiprintum\u0117te tai, k\u0105 klientai patiria asmeni\u0161kai. Pagrindinis reikalavimas yra tas, kad viskas, \u012f k\u0105 nukreipia QR kodas, turi b\u016bti optimizuota mobiliesiems \u012frenginiams. Nusiuntus k\u0105 nors i\u0161 \u0161varaus fizinio dizaino \u012f l\u0117t\u0105, darbalaukiui suformatuot\u0105 puslap\u012f, patirtis i\u0161kart nutr\u016bksta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u0161siai\u0161kinkite, kaip <a href=\"https:\/\/pageloot.com\/lt\/blog\/how-qr-codes-connect-print-and-digital-marketing\/\">QR kodai sujungia spausdintin\u0119 ir skaitmenin\u0119 rinkodar\u0105<\/a> i\u0161samesniam praktini\u0173 pavyzd\u017ei\u0173 ir kampanij\u0173 strukt\u016br\u0173 \u012fvairiose pramon\u0117s \u0161akose ap\u017evelgimui.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sekami rezultatai, kuri\u0173 negali prilygti tradicin\u0117s reklamos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160tai \u010dia QR kodai i\u0161ties pralenkia daugel\u012f tradicini\u0173 reklamos format\u0173. Radijo ar televizijos reklama gali sugeneruoti daugiau srauto ar skambu\u010di\u0173, ta\u010diau retai kada \u012fmanoma tiksliai nustatyti, kiek \u017emoni\u0173 atsak\u0117 d\u0117l tos konkre\u010dios vietos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Su QR kodais kiekvienas nuskaitymas tampa i\u0161matuojamu duomen\u0173 ta\u0161ku. Kai naudojate <a href=\"https:\/\/pageloot.com\/lt\/qr-code-marketing\/tracking-qr-codes\/\">dinaminius QR kodus su integruotu sekimu<\/a>, galite steb\u0117ti:<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/marketing-infographic-d6a1a9-19a5c5b369ba.webp\" alt=\"QR kodo sekimas\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Viso nuskaitym\u0173 ir unikali\u0173 nuskaitym\u0173<\/li>\n<li>Kiekvieno nuskaitymo data ir laikas<\/li>\n<li>Nuskaitym\u0173 geografin\u0117 vieta<\/li>\n<li>\u012erenginio tipas ir operacin\u0117 sistema<\/li>\n<li>Nuskaitymo tendencijos per kampanijos trukm\u0119<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Kai priskiriate unikalius QR kodus skirtingoms vietoms \u2013 vien\u0105 \u017eurnalo reklamai, kit\u0105 tiesioginio pa\u0161to siuntai, tre\u010di\u0105 parduotuv\u0117s ekspozicijai \u2013 galite palyginti nuskaitymo apimtis per tuos kanalus ir nustatyti, kuris k\u016brybinis sprendimas ar vieta sukelia did\u017eiausi\u0105 \u012fsitraukim\u0105. Tokios r\u016b\u0161ies neprisijungus vykdomas priskyrimas yra ka\u017ekas, ko dauguma tradicini\u0173 reklam\u0173 tiesiog negali suteikti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanijoms, kurioms reikalingas gilesnis integravimas su rinkodaros analitika, galite naudoti UTM parametrus kartu su savo QR kodais, kad steb\u0117tum\u0117te rezultatus tiesiogiai \u201eGoogle Analytics 4\u201c. Tai leid\u017eia palyginti QR kodu generuojam\u0105 sraut\u0105 su kitais kanalais ir \u012fvertinti konversij\u0173 na\u0161um\u0105. The <a href=\"https:\/\/pageloot.com\/lt\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\">UTM parametr\u0173 vadovas QR kodams<\/a> apra\u0161o, kaip tai teisingai nustatyti.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Steb\u0117kite kiekvien\u0105 nuskaitym\u0105 kiekvienoje vietoje<\/strong> Norite tiksliai \u017einoti, kokios med\u017eiagos duoda rezultat\u0173 ir kur j\u016bs\u0173 klientai labiausiai \u012fsitraukia? Naudokite <a href=\"https:\/\/pageloot.com\/lt\/qr-code-generator\/\">\u201ePageloot\u201c QR kod\u0173 generatorius<\/a> kad sukurtum\u0117te dinaminius, sekamus kodus su prieiga prie visos analiz\u0117s prietais\u0173 skydelio.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Dinamini\u0173 QR kod\u0173 prana\u0161umas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ne visi QR kodai si\u016blo t\u0105 pat\u012f lankstum\u0105. <strong>Statiniai QR kodai<\/strong> u\u017ekoduoja fiksuot\u0105 paskirties viet\u0105 tiesiai \u012f ra\u0161t\u0105 \u2013 atspausdinus, paskirties vieta negalima pakeisti, ir jie negeneruoja joki\u0173 sekimo duomen\u0173.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dinaminiai QR kodai<\/strong>, prie\u0161ingai, u\u017ekoduoja trump\u0105 nukreipimo URL. Kai kas nors j\u012f nuskaito, jie nukreipiami per t\u0105 nukreipim\u0105 \u012f tikr\u0105j\u0105 paskirties viet\u0105 \u2013 kuri\u0105 galite atnaujinti bet kuriuo metu, nekeisdami ir neperspausdindami fizinio kodo. Tai rei\u0161kia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sezonin\u0117 akcija gali b\u016bti atnaujinta, kai akcija baigiasi<\/li>\n<li>Restorano meniu gali b\u016bti per\u017ei\u016br\u0117tas nepakei\u010diant stalo \u017eenkl\u0173<\/li>\n<li>Prastai veikianti kampanija gali b\u016bti nukreipta \u012f geriau konvertuojant\u012f puslap\u012f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tas <a href=\"https:\/\/pageloot.com\/lt\/qr-code-marketing\/static-vs-dynamic-qr-codes\/\">statini\u0173 ir dinamini\u0173 QR kod\u0173 palyginimas<\/a> paai\u0161kina, kada kiekvienas tipas yra tinkamas pasirinkimas. Bet kuriai kampanijai, kuriai norite lankstumo, sekimo ar galimyb\u0117s optimizuoti po paleidimo, dinaminiai kodai yra prakti\u0161kas pasirinkimas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tas <a href=\"https:\/\/pageloot.com\/lt\/blog\/5-benefits-of-dynamic-qr-codes-for-marketing\/\">penki pagrindiniai dinamini\u0173 QR kod\u0173 privalumai rinkodarai<\/a> i\u0161pl\u0117sti tai toliau, \u012fskaitant tai, kaip realaus laiko sekimas, firminis dizainas ir turinio redagavimas kartu paver\u010dia dinaminius kodus \u017eymiai galingesne rinkodaros priemone nei j\u0173 statiniai atitikmenys.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prek\u0117s \u017eenklo k\u016brimas ir k\u016brybinis pritaikymas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ankstyvieji QR kodai buvo juodai balti kvadratai be jokios vizualin\u0117s tapatyb\u0117s. Tai neb\u0117ra numatytasis nustatymas. \u0160iandien galite \u012ftraukti savo prek\u0117s \u017eenklo spalvas, logotip\u0105 ir pasirinktinius dizaino elementus tiesiai \u012f QR kod\u0105 \u2013 paversdami j\u012f firminiu turtu, o ne bendru ra\u0161tu.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/marketing-materials-layout-5ac063-ab6742f44400.webp\" alt=\"Firminiai QR kodai\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Gerai suprojektuotas QR kodas gali patraukti d\u0117mes\u012f ir signalizuoti pasitik\u0117jim\u0105, dar prie\u0161 jam nuskenuojant. Firminiai kodai su logotipu centre ir raginimo veikti r\u0117meliu \u2013 pvz., \u201cNuskaitykite, kad gautum\u0117te nuolaid\u0105\u201d arba \u201cPer\u017ei\u016br\u0117kite m\u016bs\u0173 meniu\u201d \u2013 suteikia klientams ai\u0161ki\u0105 paskat\u0105 ir sustiprina prek\u0117s \u017eenklo atpa\u017einim\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pagrindinis techninis apribojimas yra nuskaitymo galimyb\u0117. Logotipas netur\u0117t\u0173 u\u017eimti daugiau nei ma\u017edaug 30% kodo ploto, kontrastas tarp kodo ra\u0161to ir fono turi i\u0161likti pakankamai didelis kameros atpa\u017einimui, o kodas tur\u0117t\u0173 b\u016bti i\u0161bandytas \u012fvairiuose \u012frenginiuose prie\u0161 platinim\u0105. <a href=\"https:\/\/pageloot.com\/lt\/qr-code-generator-with-logo\/\">QR kodo generatorius su logotipu<\/a> i\u0161 Pageloot tvarko dizaino proces\u0105, i\u0161laikydamas \u0161iuos apribojimus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pritaikymas taip pat prisideda prie kampanijos na\u0161umo. QR kodai, kurie atrodo kaip atpa\u017e\u012fstama j\u016bs\u0173 prek\u0117s \u017eenklo dalis, yra labiau link\u0119 b\u016bti nuskaityti nei bendras juodai baltas ra\u0161tas, kuris nesuteikia joki\u0173 vizualini\u0173 u\u017euomin\u0173 apie tai, kur jis veda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Praktin\u0117s programos, kurias verta \u017einoti<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodai puikiai tinka \u012fvairiems specifiniams rinkodaros naudojimo atvejams:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vizitin\u0117s kortel\u0117s<\/strong>: A <a href=\"https:\/\/pageloot.com\/lt\/business-card-qr-code-generator\/\">vizitin\u0117s kortel\u0117s QR kodas<\/a> gali nukreipti \u012f vis\u0105 skaitmenin\u012f kontakt\u0173 profil\u012f, LinkedIn puslap\u012f arba portfolio, padarant tinklaveikos t\u0119sinius lengvesnius ir informatyvesnius nei vien tik standartin\u0117 kortel\u0117.<\/li>\n<li><strong>Atsiliepimai ir formos<\/strong>: A <a href=\"https:\/\/pageloot.com\/lt\/google-form-qr-code-generator\/\">\"Google\" formos QR kodas<\/a> patalpinti ant kvit\u0173, pakuot\u0117s ar parduotuv\u0117s i\u0161kabose suteikia klientams tiesiogin\u012f, be kli\u016b\u010di\u0173 b\u016bd\u0105 pateikti atsiliepimus, nereikalaujant \u012fvesti URL adreso.<\/li>\n<li><strong>Tiesioginis pa\u0161tas ir spausdintos reklamos<\/strong>: Unikal\u016bs kodai ant kiekvieno pa\u0161to siuntinio leid\u017eia jums i\u0161matuoti, kurie pa\u0161to kodai ar k\u016brybin\u0117s versijos skatina did\u017eiausi\u0105 \u012fsitraukim\u0105.<\/li>\n<li><strong>Rengini\u0173 rinkodara<\/strong>: QR kodai ant i\u0161kab\u0173, \u017eenkleli\u0173 ar spausdintos med\u017eiagos suteikia dalyviams tiesiogin\u0119 prieig\u0105 prie tvarkara\u0161\u010di\u0173, sesij\u0173 med\u017eiagos arba registracijos patvirtinim\u0173.<\/li>\n<li><strong>Produkto pakuot\u0117<\/strong>: Kodai ant pakuot\u0117s gali nukreipti pirk\u0117jus \u012f mokom\u0105j\u012f turin\u012f, lojalumo programas arba produkto registracij\u0105 \u2013 praple\u010diant kliento santykius u\u017e pardavimo vietos rib\u0173.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ma\u017eoms \u012fmon\u0117ms, <a href=\"https:\/\/pageloot.com\/lt\/blog\/qr-code-marketing-checklist-for-small-businesses\/\">QR kod\u0173 rinkodaros kontrolinis s\u0105ra\u0161as<\/a> yra praktinis atspirties ta\u0161kas tikslams nustatyti, pasirenkant tinkamus QR kod\u0173 tipus ir juos koordinuotai diegiant spausdintose ir skaitmenin\u0117se med\u017eiagose.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">S\u0105naud\u0173 efektyvumas ir prad\u017eia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sukurti pagrindin\u012f QR kod\u0105 nereikalauja dideli\u0173 investicij\u0173. Egzistuoja nemokami \u012frankiai, o pagrindin\u0117s i\u0161laidos yra laikas, skirtas apgalvotai juos sukurti ir \u012fdiegti. Kampanijoms, kurioms reikalingas sekimas, dinamin\u0117s nuorodos, prek\u0117s \u017eenklo pritaikymas ir analiz\u0117s prietais\u0173 skydeliai, mokama QR kod\u0173 valdymo platformos prenumerata suteikia ap\u010diuopiamos vert\u0117s \u2013 ypa\u010d tod\u0117l, kad ji pa\u0161alina pakartotinio spausdinimo i\u0161laidas, kurios atsirast\u0173 kei\u010diant paskirties viet\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Svarbesn\u0117 investicija yra strategin\u0117: apibr\u0117\u017eiant, k\u0105 kiekvienas QR kodas tur\u0117t\u0173 pasiekti, kur jis pasirodys, \u012f k\u0105 jis nukreips ir kaip matuosite s\u0117km\u0119. Pirmiausia nepri\u0117mus \u0161i\u0173 sprendim\u0173, net ir gerai suprojektuotas kodas neduos rezultat\u0173.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jei esate pasiruo\u0161\u0119 pamatyti, kurios j\u016bs\u0173 vietos i\u0161 tikr\u0173j\u0173 skatina \u012fsitraukim\u0105, prad\u0117kite nuo <a href=\"https:\/\/pageloot.com\/lt\/link-qr-code-generator\/\">nuorodos QR kodui<\/a> Kitai kampanijai prid\u0117kite UTM parametrus prie savo paskirties URL ir per\u017ei\u016br\u0117kite nuskaitymo duomenis po dviej\u0173 ar trij\u0173 savai\u010di\u0173. \u0160ie duomenys jums pasakys daugiau apie tai, kur j\u016bs\u0173 klientai kreipia d\u0117mes\u012f, nei dauguma kit\u0173 jums prieinam\u0173 rinkodaros signal\u0173.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Da\u017eniausiai u\u017eduodami klausimai<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-d6f8566bda9c\"><strong class=\"schema-faq-question\">Kuo skiriasi statinis ir dinaminis QR kodas rinkodarai?<\/strong> <p class=\"schema-faq-answer\">Statinis QR kodas u\u017ekoduoja fiksuot\u0105 paskirties viet\u0105 ir negali b\u016bti pakeistas po suk\u016brimo. Jis taip pat neteikia joki\u0173 sekimo duomen\u0173. Dinaminis QR kodas naudoja trump\u0105 peradresavimo URL, o tai rei\u0161kia, kad galite bet kada atnaujinti paskirties viet\u0105 neperspausdin\u0119 kodo, ir jis \u012fra\u0161o nuskaitymo duomenis, \u012fskaitant viet\u0105, \u012frenginio tip\u0105 ir laik\u0105. Daugumai rinkodaros kampanij\u0173 dinaminiai QR kodai yra geresnis pasirinkimas, nes jie suteikia lankstum\u0105 ir i\u0161matuojamum\u0105.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-00d90fe3388e\"><strong class=\"schema-faq-question\">Kaip QR kodai padeda steb\u0117ti neprisijungusios rinkodaros efektyvum\u0105?<\/strong> <p class=\"schema-faq-answer\">Kai kas nors nuskaito QR kod\u0105, nuskaitymas sugeneruoja laiku pa\u017eym\u0117t\u0105 duomen\u0173 \u012fvyk\u012f, kuriame yra tokia informacija kaip apytiksl\u0117 vieta, \u012frenginio tipas ir paros laikas. Priskirdami unikalius QR kodus skirtingoms vietoms \u2013 \u017eurnalo reklamai, skrajutei, reklaminiam stendui \u2013 galite palyginti nuskaitym\u0173 apimtis \u0161iuose kanaluose ir nustatyti, kurios med\u017eiagos skatina \u012fsitraukim\u0105. Prid\u0117jus UTM parametrus prie j\u016bs\u0173 paskirties URL, galite perkelti tuos duomenis \u012f \u201eGoogle Analytics 4\u201c ir \u012fvertinti konversijas kartu su kitu j\u016bs\u0173 skaitmeniniu srautu.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-408ca5d7e5ff\"><strong class=\"schema-faq-question\">Kur tur\u0117\u010diau patalpinti QR kodus, kad gau\u010diau daugiausiai nuskaitym\u0173?<\/strong> <p class=\"schema-faq-answer\">Vieta priklauso nuo formato ir konteksto. Apskritai, kodai tur\u0117t\u0173 b\u016bti aki\u0173 lygyje, gerai ap\u0161viesti, ant lygaus pavir\u0161iaus su pakankamu kontrastu ir baltu plotu aplink juos. Spausdintinei med\u017eiagai, apatinis de\u0161inysis skrajut\u0117s kampas arba vizitin\u0117s kortel\u0117s nugar\u0117l\u0117 yra patikrintos pozicijos. Naudojant parduotuv\u0117je, stendai \u0161alia sprendim\u0173 pri\u0117mimo viet\u0173 \u2013 toki\u0173 kaip kasos zonos ar preki\u0173 lentynos \u2013 paprastai veikia gerai. Visada \u0161alia kodo \u012ftraukite raginim\u0105 veikti, kad klientai suprast\u0173, k\u0105 gaus nuskaitydami.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>QR kodai paver\u010dia fizinius pavir\u0161ius interaktyviais vartais. Su\u017einokite, kaip sujungti neprisijungusius ir prisijungusius kanalus, sekti nuskaitymo duomenis ir pagerinti klient\u0173 \u012fsitraukim\u0105.<\/p>","protected":false},"author":17,"featured_media":54329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-code-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>QR Codes - Are They Still a Thing?<\/title>\n<meta name=\"description\" content=\"Analyze the profile and overall purpose of QR codes. See their amazing benefits for your next marketing campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/lt\/qr-code-marketing\/why-use-qr-codes\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get Better Customer Engagement with QR Codes\" \/>\n<meta property=\"og:description\" content=\"Analyze the profile and overall purpose of QR codes. See their amazing benefits for your next marketing campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/lt\/qr-code-marketing\/why-use-qr-codes\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-01T19:23:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T08:17:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2019\/05\/why-would-you-use-qr-codes-e1557692088890.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"How to Get Better Customer Engagement with QR Codes\",\"datePublished\":\"2019-05-01T19:23:41+00:00\",\"dateModified\":\"2026-06-10T08:17:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/\"},\"wordCount\":1890,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/qr-code-poster-fb7c16-d7bf74138543.webp\",\"articleSection\":[\"QR Code Marketing\"],\"inLanguage\":\"lt\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/\",\"name\":\"QR Codes - Are They Still a Thing?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/qr-code-poster-fb7c16-d7bf74138543.webp\",\"datePublished\":\"2019-05-01T19:23:41+00:00\",\"dateModified\":\"2026-06-10T08:17:12+00:00\",\"description\":\"Analyze the profile and overall purpose of QR codes. 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With a profound expertise spanning over 5 years solely on QR codes, Siim has become a subject matter expert in the field. He makes significant strides in leveraging QR technology to simplify and augment digital interactions. His journey didn\u2019t just start here. 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By assigning unique QR codes to different placements \u2013 a magazine ad, a flyer, a billboard \u2013 you can compare scan volumes across those channels and identify which materials are driving engagement. Adding UTM parameters to your destination URL lets you pull that data into Google Analytics 4 and evaluate conversions alongside your other digital traffic.\",\"inLanguage\":\"lt\"},\"inLanguage\":\"lt\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/#faq-question-408ca5d7e5ff\",\"position\":3,\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/why-use-qr-codes\\\/#faq-question-408ca5d7e5ff\",\"name\":\"Where should I place QR codes to get the most scans?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Placement depends on the format and context. In general, codes should be at eye level, in good lighting, on a flat surface with adequate contrast and white space around them. 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Daugiau nei penkerius metus gilinosi tik \u012f QR kodus, tod\u0117l Siimas tapo \u0161ios srities ekspertu. Jis daro reik\u0161mingus \u017eingsnius panaudojant QR technologij\u0105, kad supaprastint\u0173 ir padidint\u0173 skaitmenin\u0119 s\u0105veik\u0105. Jo kelion\u0117 prasid\u0117jo ne tik \u010dia. Siimas yra sukaup\u0119s didel\u0119 skaitmenin\u0119 patirt\u012f - daugiau nei 10 met\u0173 solid\u017eios patirties programin\u0117s \u012frangos kaip paslaugos (SaaS) sektoriuje, o tai liudija jo gilias skaitmenini\u0173 sprendim\u0173 \u017einias.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-code-marketing\/why-use-qr-codes\/#faq-question-d6f8566bda9c","position":1,"url":"https:\/\/pageloot.com\/qr-code-marketing\/why-use-qr-codes\/#faq-question-d6f8566bda9c","name":"Kuo skiriasi statinis ir dinaminis QR kodas rinkodarai?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A static QR code encodes a fixed destination and cannot be changed after creation. It also provides no tracking data. A dynamic QR code uses a short redirect URL, which means you can update the destination at any time without reprinting the code, and it records scan data including location, device type, and timing. For most marketing campaigns, dynamic QR codes are the better choice because they offer both flexibility and measurability.","inLanguage":"lt"},"inLanguage":"lt"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-code-marketing\/why-use-qr-codes\/#faq-question-00d90fe3388e","position":2,"url":"https:\/\/pageloot.com\/qr-code-marketing\/why-use-qr-codes\/#faq-question-00d90fe3388e","name":"Kaip QR kodai padeda steb\u0117ti neprisijungusios rinkodaros efektyvum\u0105?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"When someone scans a QR code, the scan generates a timestamped data event that includes information such as approximate location, device type, and the time of day. By assigning unique QR codes to different placements \u2013 a magazine ad, a flyer, a billboard \u2013 you can compare scan volumes across those channels and identify which materials are driving engagement. Adding UTM parameters to your destination URL lets you pull that data into Google Analytics 4 and evaluate conversions alongside your other digital traffic.","inLanguage":"lt"},"inLanguage":"lt"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-code-marketing\/why-use-qr-codes\/#faq-question-408ca5d7e5ff","position":3,"url":"https:\/\/pageloot.com\/qr-code-marketing\/why-use-qr-codes\/#faq-question-408ca5d7e5ff","name":"Kur tur\u0117\u010diau patalpinti QR kodus, kad gau\u010diau daugiausiai nuskaitym\u0173?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Placement depends on the format and context. In general, codes should be at eye level, in good lighting, on a flat surface with adequate contrast and white space around them. For print materials, the lower-right corner of a flyer or the back of a business card are proven positions. For in-store use, displays near decision points \u2013 such as checkout areas or product shelving \u2013 tend to perform well. 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