{"id":12356,"date":"2020-12-23T16:00:07","date_gmt":"2020-12-23T16:00:07","guid":{"rendered":"https:\/\/pageloot.com\/?p=12356"},"modified":"2026-06-10T21:27:12","modified_gmt":"2026-06-10T21:27:12","slug":"are-qr-codes-dead","status":"publish","type":"post","link":"https:\/\/pageloot.com\/lt\/qr-news\/are-qr-codes-dead\/","title":{"rendered":"Ar QR kodai mir\u0119? \u0160tai k\u0105 sako duomenys"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ar svarstote, ar QR kodus vis dar verta naudoti savo rinkodaros ar verslo med\u017eiagoje? \u0160is klausimas yra da\u017enesnis, nei manote \u2013 ir atsakymas yra svarbus, jei planuojate kampanij\u0105, atnaujinate pakuot\u0119 ar perm\u0105stote, kaip klientai s\u0105veikauja su j\u016bs\u0173 prek\u0117s \u017eenklu. \u0160iame straipsnyje apra\u0161oma dabartin\u0117 QR kod\u0173 naudojimo b\u016bkl\u0117, kas juos naudoja ir kaip juos efektyviai pritaikyti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-qr-codes-are-not-dead-they-re-growing\">QR kodai n\u0117ra mir\u0119 \u2013 jie auga<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trumpas atsakymas: QR kodai yra aktyvesni nei bet kada anks\u010diau. Nuskaitym\u0173 apimtys nuolat did\u0117jo kiekvienais metais, o technologija gerokai pranoko savo ankstyv\u0105, nerangi\u0105 reputacij\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vien Jungtin\u0117se Valstijose 2025 m. QR kod\u0105 nuskenavo 89 milijonai \u017emoni\u0173. Prognozuojama, kad 2026 m. \u0161is skai\u010dius vir\u0161ys 100 milijon\u0173 JAV vartotoj\u0173 \u2013 ma\u017edaug vienas i\u0161 trij\u0173 amerikie\u010di\u0173. Tarp \u017emoni\u0173, kurie jau juos naudoja, dauguma skenuoja kelis kartus per m\u0117nes\u012f, o ma\u017edaug vienas i\u0161 penki\u0173 prane\u0161a, kad juos naudoja kas savait\u0119.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/qr-codes-growing-f1f59e-ed47848a6cc4.webp\" alt=\"QR kodo augimo duomenys\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Visame pasaulyje naudojimas yra dar ry\u0161kesnis. Azijos rinkos pirmauja dideliu skirtumu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Honkongas indeksuoja 100% santykin\u012f susidom\u0117jim\u0105 QR kod\u0173 naudojimu<\/li>\n\n\n\n<li>Makao 93%<\/li>\n\n\n\n<li>Singap\u016bras 80%<\/li>\n\n\n\n<li>Malaizija 74%<\/li>\n\n\n\n<li>Taivanas 70%<\/li>\n\n\n\n<li>Filipinai 58%<\/li>\n\n\n\n<li>Tailandas 39%<\/li>\n\n\n\n<li>Vokietija 38%<\/li>\n\n\n\n<li>Jungtiniai Arab\u0173 Emyratai 37%<\/li>\n\n\n\n<li>\u0160veicarija 37%<\/li>\n\n\n\n<li>Belgija 36%<\/li>\n\n\n\n<li>Austrija 36%<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Jungtin\u0117s Valstijos, nepaisant didel\u0117s vartotoj\u0173 baz\u0117s, u\u017eima ma\u017edaug 24 viet\u0105 pagal santykin\u012f susidom\u0117jim\u0105 \u2013 tai rei\u0161kia, kad \u0160iaur\u0117s Amerikos rinkoje dar yra daug galimybi\u0173 augti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-qr-codes-disappeared-then-came-back-stronger\">Kod\u0117l QR kodai dingo \u2013 ir tada sugr\u012f\u017eo stipresni<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodai pasiek\u0117 pik\u0105 ma\u017edaug 2011 m., ir daugelis \u017emoni\u0173 man\u0117, kad po to jie i\u0161nyko. Kas i\u0161 tikr\u0173j\u0173 nutiko, yra sud\u0117tingiau: naudojimas sustojo, nes to meto i\u0161maniesiems telefonams reik\u0117jo speciali\u0173 nuskaitymo program\u0117li\u0173, o vartotojo patirtis buvo per daug fragmentuota, kad jaust\u0173si nat\u016brali.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tai pasikeit\u0117, kai \u201eApple\u201c ir \u201eAndroid\u201c integravosi vietin\u012f QR nuskaitym\u0105 tiesiai \u012f savo kameros program\u0117les. Nereikia joki\u0173 papildom\u0173 atsisiuntim\u0173 \u2013 tiesiog nukreipkite ir nuskaitykite. \u0160is vienintelis pokytis pa\u0161alino did\u017eiausi\u0105 kli\u016bt\u012f vartotoj\u0173 naudojimui.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">COVID-19 pandemija dar labiau paspartino procesus. Restoranai beveik per nakt\u012f pakeit\u0117 spausdintus meniu skaitmenin\u0117mis versijomis, susietomis su QR kodais. \u012emon\u0117s atrado, kad nuskaitomas kodas gali visi\u0161kai pakeisti fizinius s\u0105ly\u010dio ta\u0161kus, o vartotojai greitai prisitaik\u0117. \u0160is elgesys tapo normalizuotas visose demografin\u0117se grup\u0117se, kurios anks\u010diau niekada nebuvo naudojusios QR kod\u0173.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160iandien QR kod\u0173 naudojimas tapo ilgalaike tendencija, o ne mada. Technologija nuo 2016 m. nuolat auga, o infrastrukt\u016bra \u2013 tiek vartotoj\u0173 \u012frengini\u0173, tiek verslo \u012franki\u0173 pus\u0117je \u2013 dabar yra pakankamai brandi, kad palaikyt\u0173 rimt\u0105 rinkodaros ir operacin\u012f naudojim\u0105.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-is-actually-using-qr-codes-in-2024-and-beyond\">Kas i\u0161 tikr\u0173j\u0173 naudoja QR kodus 2024 m. ir v\u0117liau<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Klausimas n\u0117ra tik tai, ar \u017emon\u0117s skenuoja QR kodus \u2013 jie akivaizd\u017eiai tai daro. Naudingesnis klausimas yra: k\u0105 jie skenuoja ir kod\u0117l tai svarbu j\u016bs\u0173 verslui?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remiantis JAV vartotoj\u0173 apklausos duomenimis, da\u017eniausiai nurodomi naudojimo atvejai yra:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mok\u0117jim\u0173 atlikimas<\/strong> \u2013 bekontaktis atsiskaitymas per QR tapo standartu daugelyje ma\u017emenin\u0117s prekybos ir maitinimo paslaug\u0173 aplink\u0173<\/li>\n\n\n\n<li><strong>Informacijos tikrinimas apie maisto ir g\u0117rim\u0173 produktus<\/strong> \u2013 ingredient\u0173 skaidrumas, tiekimo detal\u0117s ir reklaminis turinys<\/li>\n\n\n\n<li><strong>Restorano meniu<\/strong> \u2013 2025 m. 57% JAV vartotoj\u0173 prane\u0161\u0117, kad per pastar\u0105j\u012f m\u0117nes\u012f restorane nuskenavo QR kod\u0105<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Be vartotoj\u0173 elgesio, verslo pus\u0117 yra ne ma\u017eiau patraukli. 2025 m. atliktoje apklausoje 98% \u012fmoni\u0173, naudojan\u010di\u0173 QR kodus, teig\u0117, kad jie tur\u0117jo teigiam\u0105 poveik\u012f rinkodarai, o 95% teig\u0117, kad QR kodai padeda joms rinkti pirminius klient\u0173 duomenis \u2013 tai reik\u0161mingas prana\u0161umas, nes tre\u010di\u0173j\u0173 \u0161ali\u0173 sekimas tampa ma\u017eiau patikimas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Realaus pasaulio rezultatai tai patvirtina. \u201eCapri Sun\u201c loterijos kampanija, kurioje buvo naudojami QR kodai ant produkt\u0173 pakuo\u010di\u0173, sugeneravo daugiau nei 579 000 nukreipimo puslapio per\u017ei\u016br\u0173 ir daugiau nei 28 000 prenumeratos \u012fra\u0161\u0173. Didelis vie\u0161bu\u010di\u0173 prek\u0117s \u017eenklas prane\u0161\u0117 sutaup\u0119s 150 000 USD spausdinimo i\u0161laid\u0173, pakeisdamas fizinius meniu ir skrajutes skaitmenin\u0117mis versijomis, pagr\u012fstomis QR kodais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-most-useful-qr-code-types-for-businesses\">Naudingiausi QR kod\u0173 tipai verslui<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yra daugiau nei tuzinas QR kod\u0173 tip\u0173, ta\u010diau keletas i\u0161 j\u0173 sudaro did\u017ei\u0105j\u0105 dal\u012f verslo naudojimo atvej\u0173. Supratimas, kuris tipas atitinka j\u016bs\u0173 tiksl\u0105, taupo laik\u0105 ir duoda geresni\u0173 rezultat\u0173.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>URL\/Nuorodos QR kodai<\/strong> yra patys da\u017eniausi. Jie nukreipia skenerius \u012f bet kur\u012f interneto adres\u0105 \u2013 produkto puslap\u012f, nukreipimo puslap\u012f, socialin\u012f profil\u012f ar \u012fkelt\u0105 fail\u0105. Jei vykdote kampanij\u0105 ir norite lankstumo, <a href=\"https:\/\/pageloot.com\/lt\/link-qr-code-generator\/\">dinamin\u0117s nuorodos QR kodas<\/a> leid\u017eia pakeisti paskirties viet\u0105 po spausdinimo, nesukuriant naujo kodo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PDF QR kodai<\/strong> leid\u017eia tiesiogiai prie kodo prid\u0117ti dokument\u0105 \u2013 bro\u0161i\u016bras, instrukcij\u0173 vadovus, meniu ar katalogus. Skirtingai nei susiejant su debesies saugyklos failu, PDF talpinimas per QR platform\u0105 u\u017etikrina turinio stabilum\u0105 ir prieinamum\u0105, nepriklausant nuo tre\u010di\u0173j\u0173 \u0161ali\u0173 paslaug\u0173.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201evCard\u201c QR kodai<\/strong> veikia kaip skaitmenin\u0117s vizitin\u0117s kortel\u0117s. Nuskenavus, jos tiesiogiai perduoda kontaktinius duomenis \u012f vartotojo telefon\u0105, pa\u0161alindamos rankin\u012f duomen\u0173 \u012fvedim\u0105. Profesin\u0117je aplinkoje tai yra pastebimai grei\u010diau ir tiksliau nei keitimasis popierin\u0117mis kortel\u0117mis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El. pa\u0161to QR kodai<\/strong> nuskenavus i\u0161 anksto u\u017epildo jums skirt\u0105 el. lai\u0161k\u0105, suma\u017eindami trint\u012f tarp asmens, ketinan\u010dio su jumis susisiekti, ir realaus veiksmo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wi-Fi QR kodai<\/strong> automati\u0161kai bendrinti tinklo prisijungimo duomenis nuskenavus. U\u017euot dalij\u0119si slapta\u017eod\u017eiu \u017eod\u017eiu ar atspausdintoje kortel\u0117je, sve\u010diai prisijungia akimirksniu \u2013 tai nedidelis patirties pagerinimas, kuris yra svarbus svetingumo, biuro ir ma\u017emenin\u0117s prekybos aplinkoje.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Pamatykite, kas \u012fmanoma su dinaminiais QR kodais<\/strong> Norite sukurti kodus, kuriuos b\u016bt\u0173 galima atnaujinti po spausdinimo ir steb\u0117ti realiuoju laiku? I\u0161nagrin\u0117kite <a href=\"https:\/\/pageloot.com\/lt\/dynamic-qr-code-generator\/\">Dinaminis QR kodo generatorius<\/a> nor\u0117dami sukurti lanks\u010dius, i\u0161matuojamus QR kodus bet kokiam naudojimo atvejui.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-static-vs-dynamic-why-the-distinction-matters\">Statiniai ir dinaminiai: kod\u0117l skirtumas svarbus<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ne visi QR kodai veikia vienodai. <strong>Statiniai QR kodai<\/strong> u\u017ekoduoja informacij\u0105 tiesiai \u012f ra\u0161t\u0105 \u2013 suk\u016brus, paskirties vieta yra fiksuota. Jie tinka nuolatinei informacijai, pvz., Wi-Fi slapta\u017eod\u017eiui, kuris niekada nesikei\u010dia, arba paprastam URL, kurio niekada nereik\u0117s atnaujinti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dinaminiai QR kodai<\/strong> veikia kitaip. Jie u\u017ekoduoja trump\u0105 peradresavimo URL, o tikr\u0105j\u0105 paskirties viet\u0105 galima atnaujinti bet kuriuo metu, negeneruojant ar neperspausdinant naujo kodo. Vien tik \u0161is lankstumas yra vertingas rinkodaros kontekste, ta\u010diau didesnis privalumas yra steb\u0117jimas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Naudodami dinamin\u012f kod\u0105, galite steb\u0117ti:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bendras nuskaitym\u0173 skai\u010dius ir unikal\u016bs nuskaitym\u0173 skai\u010diai<\/li>\n\n\n\n<li>Nuskaitym\u0173 geografin\u0117 vieta<\/li>\n\n\n\n<li>\u012erenginio tipas ir operacin\u0117 sistema<\/li>\n\n\n\n<li>Kiekvieno nuskaitymo laikas ir data<\/li>\n\n\n\n<li>Nuskaitymo da\u017enumas per kampanijos laikotarp\u012f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160ie duomenys leid\u017eia \u012fvertinti, kurie i\u0161d\u0117stymai veikia, kurie ne, ir kur sutelkti ateities pastangas. Daugiau apie tai, kaip veikia steb\u0117jimas, galite su\u017einoti Pageloot <a href=\"https:\/\/pageloot.com\/lt\/qr-code-marketing\/tracking-qr-codes\/\">QR kodo steb\u0117jimo ir analiz\u0117s vadove<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bet kuriai kampanijai, kurioje spausdinate didelius kiekius med\u017eiag\u0173 \u2013 pakuotes, i\u0161kabas, tiesiogin\u012f pa\u0161t\u0105 \u2013 dinaminiai QR kodai yra prakti\u0161kas pasirinkimas. Jei paskirties vieta pasikei\u010dia arba kampanija vystosi, atnaujinate nuorod\u0105, o ne perspausdinate visk\u0105. Abu metodus galite i\u0161samiai palyginti <a href=\"https:\/\/pageloot.com\/lt\/qr-code-marketing\/static-vs-dynamic-qr-codes\/\">statini\u0173 ir dinamini\u0173 QR kod\u0173 puslapyje<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-make-qr-codes-work-effectively\">Kaip efektyviai panaudoti QR kodus<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodo generavimas yra paprastas. Kad jis i\u0161 ties\u0173 veikt\u0173, reikia priimti kelis apgalvotus sprendimus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kurkite atsi\u017evelgdami \u012f nuskaitymo galimybes.<\/strong> Naudokite tams\u0173 priekin\u012f plan\u0105 \u0161viesiame fone \u2013 niekada to neapverskite. Venkite perkraut\u0173 fon\u0173 ar dekoratyvini\u0173 element\u0173, kurie ma\u017eina kontrast\u0105. Jei pridedate logotip\u0105, naudokite auk\u0161tesn\u012f klaid\u0173 taisymo lyg\u012f (Q arba H), kad kompensuotum\u0117te u\u017edengtus modulius.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dyd\u012f pritaikykite nuskaitymo atstumui.<\/strong> Praktinis minimumas yra apie 0,8 \u00d7 0,8 colio (2 \u00d7 2 cm) med\u017eiagoms, skenuojamoms i\u0161 arti. Plakatams ar i\u0161kaboms dyd\u012f didinkite proporcingai \u2013 ma\u017edaug 1 cm kodo 10 cm numatomo nuskaitymo atstumo. Plakatas, \u017ei\u016brimas i\u0161 20 coli\u0173, tur\u0117t\u0173 b\u016bti bent 2 \u00d7 2 coli\u0173. I\u0161samias technines gaires rasite <a href=\"https:\/\/pageloot.com\/lt\/blog\/qr-code-usability-best-practices\/\">QR kod\u0173 naudojimo geriausios praktikos straipsnyje<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pad\u0117kite j\u012f ten, kur \u017emon\u0117s gal\u0117t\u0173 j\u012f nat\u016braliai nuskaityti.<\/strong> Spausdintose med\u017eiagose \u2013 priekyje ir centre, plakatuose \u2013 aki\u0173 lygyje, toliau nuo rauk\u0161li\u0173 ir kra\u0161t\u0173, ir niekada vietoje be patikimo mobiliojo ry\u0161io signalo. Pad\u0117tis, reikalaujanti nepatogaus fizinio i\u0161kraipymo, pastebimai suma\u017eins nuskaitym\u0173 skai\u010di\u0173.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Para\u0161ykite ai\u0161k\u0173 raginim\u0105 veikti.<\/strong> \u201cNuskaitykite, kad pamatytum\u0117te meniu\u201d, \u201cNuskaitykite, kad gautum\u0117te nuolaid\u0105\u201d arba \u201cNuskaitykite, kad su\u017einotum\u0117te daugiau\u201d \u2013 visa tai veikia geriau nei QR kodas be paai\u0161kinimo. Pad\u0117kite raginim\u0105 veikti (CTA) tiesiai vir\u0161 arba po kodu ir \u012fsitikinkite, kad instrukcija atitinka tai, k\u0105 vartotojas i\u0161 tikr\u0173j\u0173 gauna nuskaitydamas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Optimizuokite paskirties viet\u0105 mobiliesiems \u012frenginiams.<\/strong> Susietas turinys tur\u0117t\u0173 greitai \u012fkelti, \u0161variai rodytis ma\u017eame ekrane ir pateikti b\u016btent tai, k\u0105 \u017ead\u0117jo raginimas veikti (CTA). Si\u0173sti k\u0105 nors \u012f savo pagrindin\u012f puslap\u012f, kai kode ra\u0161oma \u201cnuskaitykite meniu\u201d, yra greitas b\u016bdas prarasti k\u0105 tik u\u017edirbt\u0105 \u012fsitraukim\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>I\u0161bandykite prie\u0161 publikuodami.<\/strong> Nuskaitykite kod\u0105 keliais \u012frenginiais, skirtingomis ap\u0161vietimo s\u0105lygomis, numatytu \u017ei\u016br\u0117jimo atstumu ir ant tikr\u0173 spausdint\u0173 med\u017eiag\u0173. Patikrinkite, ar nuoroda veikia. Periodi\u0161kai patikrinkite j\u0105 kampanijos metu, kad \u012fsitikintum\u0117te, jog paskirties vieta i\u0161lieka aktyvi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nor\u0117dami i\u0161samiau susipa\u017einti su efektyviu kampanijos dizainu, \u017er. <a href=\"https:\/\/pageloot.com\/lt\/blog\/best-qr-code-campaigns-ads\/\">geriausi\u0173 QR kod\u0173 kampanij\u0173 vadovas<\/a> ir <a href=\"https:\/\/pageloot.com\/lt\/qr-code-marketing\/how-to-use-qr-codes\/\">kaip naudoti QR kodus puslapis<\/a> pateikti praktini\u0173 pavyzd\u017ei\u0173 \u012fvairiose pramon\u0117s \u0161akose.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-qr-codes-fit-in-your-marketing-strategy\">Kur QR kodai tinka j\u016bs\u0173 rinkodaros strategijoje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodai i\u0161sprend\u017eia specifin\u0119 ir nuolatin\u0119 problem\u0105: atotr\u016bk\u012f tarp fizini\u0173 med\u017eiag\u0173 ir skaitmenin\u0117s patirties. Skrajut\u0117, pakuot\u0117, vizitin\u0117 kortel\u0117 ar parduotuv\u0117s vitrina gali talpinti tik tiek informacijos \u2013 ta\u010diau QR kodas bet kur\u012f i\u0161 \u0161i\u0173 pavir\u0161i\u0173 paver\u010dia vartais \u012f neribot\u0105 skaitmenin\u012f turin\u012f.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/print-to-digital-84c498-618265c71d38.webp\" alt=\"Spauda jungia skaitmenin\u012f\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ma\u017emenininkai naudoja kodus ant lentyn\u0173, kvit\u0173 ir vitrin\u0173, kad sujungt\u0173 fizinius ekranus su kampanij\u0173 nukreipimo puslapiais, lojalumo programomis ir \u012fsitraukimu po pirkimo. Nuskaitymo duomenys atskleid\u017eia, kurios vietos sukelia did\u017eiausi\u0105 susidom\u0117jim\u0105, leid\u017eiant nuolat optimizuoti. Galite i\u0161tirti konkre\u010dios pramon\u0117s \u0161akos programas <a href=\"https:\/\/pageloot.com\/lt\/industry\/\">QR kod\u0173 sprendim\u0173 pagal pramon\u0117s \u0161akas puslapyje<\/a> arba per\u017ei\u016br\u0117ti konkre\u010dias funkcij\u0173 parinktis <a href=\"https:\/\/pageloot.com\/lt\/feature\/\">funkcij\u0173 puslapyje<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Konkre\u010diai rinkodaros specialistams, QR kodai tarnauja kaip pirmosios \u0161alies duomen\u0173 rinkimo \u012frankis. Kiekvienas nuskaitymas sugeneruoja duomen\u0173 ta\u0161k\u0105. Apibendrinus juos visos kampanijos metu, turite elgsenos duomenis \u2013 kada, kur ir kaip da\u017enai \u017emon\u0117s s\u0105veikauja su j\u016bs\u0173 fizin\u0117mis med\u017eiagomis \u2013 nepasikliaujant slapukais ar tre\u010di\u0173j\u0173 \u0161ali\u0173 platformomis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tas <a href=\"https:\/\/pageloot.com\/lt\/qr-code-marketing\/why-use-qr-codes\/\">QR kod\u0173 rinkodaros ap\u017evalga<\/a> i\u0161samiau apra\u0161o strategin\u012f atvej\u012f, o <a href=\"https:\/\/pageloot.com\/lt\/blog\/how-qr-codes-connect-print-and-digital-marketing\/\">spausdintin\u0117s ir skaitmenin\u0117s rinkodaros sujungimo vadovas<\/a> parodo, kaip konkre\u010dios kampanijos naudojo QR kodus, kad i\u0161matuojamai sujungt\u0173 abu kanalus.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Prad\u0117kite steb\u0117ti savo QR kodo na\u0161um\u0105<\/strong> Tiksliai matykite, kada, kur ir kaip da\u017enai j\u016bs\u0173 kodai yra nuskaitomi. \u0160is <a href=\"https:\/\/pageloot.com\/lt\/dynamic-qr-code-generator\/\">Dinaminis QR kodo generatorius<\/a> apima vis\u0105 analiz\u0117s prietais\u0173 skydel\u012f, kad gal\u0117tum\u0117te \u012fvertinti, kas veikia, ir atnaujinti turin\u012f be pakartotinio spausdinimo. QR kodai yra prakti\u0161kas, i\u0161matuojamas \u012frankis, kurio pritaikymas \u012frodytas ir kuris turi reali\u0173 verslo pritaikym\u0173. Klausimas ne tas, ar jie veikia \u2013 o ar juos naudojate taip, kad surinktum\u0117te duomenis ir \u012fsitraukim\u0105, kuriuos jie gali generuoti. Prad\u0117kite nuo ai\u0161kaus naudojimo atvejo, pasirinkite tinkam\u0105 kodo tip\u0105 ir \u012fsitikinkite, kad patirtis kitoje nuskaitymo pus\u0117je yra verta paspaudimo.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\">Da\u017eniausiai u\u017eduodami klausimai<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-78a8968d8f16\"><strong class=\"schema-faq-question\">Ar QR kodai vis dar aktual\u016bs 2025 m.?<\/strong> <p class=\"schema-faq-answer\">Taip. Vien JAV 2025 m. 89 milijonai \u017emoni\u0173 nuskenavo QR kod\u0105, ir prognozuojama, kad \u0161is skai\u010dius vir\u0161ys 100 milijon\u0173 2026 m. Pritaikymas auga visame pasaulyje, o QR kodai pla\u010diai naudojami ma\u017emenin\u0117je prekyboje, svetingumo sektoriuje, maisto ir g\u0117rim\u0173 pramon\u0117je, renginiuose ir rinkodaros kampanijose.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-53ff68709ed4\"><strong class=\"schema-faq-question\">Kuo skiriasi statinis ir dinaminis QR kodas?<\/strong> <p class=\"schema-faq-answer\">Statinis QR kodas turi fiksuot\u0105 paskirties viet\u0105, kurios negalima pakeisti suk\u016brus. Dinaminis QR kodas naudoja nukreipimo URL, kur\u012f galima atnaujinti bet kada neperspausdinant kodo. Dinaminiai kodai taip pat palaiko nuskaitymo steb\u0117jim\u0105, suteikdami jums duomenis apie tai, kada, kur ir kaip da\u017enai j\u016bs\u0173 kodas yra nuskaitomas.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-d76d744064f7\"><strong class=\"schema-faq-question\">Kaip u\u017etikrinti, kad mano QR kodas tikrai b\u016bt\u0173 nuskaitytas?<\/strong> <p class=\"schema-faq-answer\">Naudokite didel\u012f kontrast\u0105 (tamsus ant \u0161viesaus), pritaikykite kodo dyd\u012f nuskaitymo atstumui, pad\u0117kite j\u012f ten, kur vartotojai gal\u0117t\u0173 patogiai pasiekti, ir visada \u012ftraukite ai\u0161k\u0173 raginim\u0105 veikti, paai\u0161kinant\u012f, k\u0105 jie gaus nuskaitydami. I\u0161bandykite kod\u0105 keliuose \u012frenginiuose prie\u0161 platindami spausdint\u0105 med\u017eiag\u0105.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>QR kodai aktyvesni nei bet kada, 2025 m. tur\u0117dami 89 milijonus JAV vartotoj\u0173. I\u0161nagrin\u0117kite naujausius duomenis, pasaulines pri\u0117mimo tendencijas ir kaip juos naudoti savo verslui.<\/p>","protected":false},"author":17,"featured_media":54409,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1593],"tags":[],"class_list":["post-12356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Is QR Code Dead in 2024? Who is using QR Codes?<\/title>\n<meta name=\"description\" content=\"Learn why QR Codes are dead in 2024. 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Kas naudoja QR kodus?","description":"Su\u017einokite, kod\u0117l 2024 m. QR kodai mirs. Su\u017einokite, kod\u0117l \u0161iandien \u017emon\u0117s ir \u012fmon\u0117s kuria QR kodus.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pageloot.com\/lt\/qr-news\/are-qr-codes-dead\/","og_locale":"lt_LT","og_type":"article","og_title":"Are QR Codes Dead? Here's What the Data Says","og_description":"Learn why QR Codes are dead in 2024. 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Daugiau nei penkerius metus gilinosi tik \u012f QR kodus, tod\u0117l Siimas tapo \u0161ios srities ekspertu. Jis daro reik\u0161mingus \u017eingsnius panaudojant QR technologij\u0105, kad supaprastint\u0173 ir padidint\u0173 skaitmenin\u0119 s\u0105veik\u0105. Jo kelion\u0117 prasid\u0117jo ne tik \u010dia. Siimas yra sukaup\u0119s didel\u0119 skaitmenin\u0119 patirt\u012f - daugiau nei 10 met\u0173 solid\u017eios patirties programin\u0117s \u012frangos kaip paslaugos (SaaS) sektoriuje, o tai liudija jo gilias skaitmenini\u0173 sprendim\u0173 \u017einias.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-78a8968d8f16","position":1,"url":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-78a8968d8f16","name":"Ar QR kodai vis dar aktual\u016bs 2025 m.?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. In the U.S. alone, 89 million people scanned a QR code in 2025, and that number is projected to exceed 100 million in 2026. Adoption is growing globally, and QR codes are used widely in retail, hospitality, food and beverage, events, and marketing campaigns.","inLanguage":"lt"},"inLanguage":"lt"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-53ff68709ed4","position":2,"url":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-53ff68709ed4","name":"Kuo skiriasi statinis ir dinaminis QR kodas?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A static QR code has a fixed destination that cannot be changed after creation. A dynamic QR code uses a redirect URL that can be updated anytime without reprinting the code. Dynamic codes also support scan tracking, giving you data on when, where, and how often your code is scanned.","inLanguage":"lt"},"inLanguage":"lt"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-d76d744064f7","position":3,"url":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-d76d744064f7","name":"Kaip u\u017etikrinti, kad mano QR kodas tikrai b\u016bt\u0173 nuskaitytas?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Use high contrast (dark on light), size the code appropriately for the scanning distance, place it where users can comfortably reach it, and always include a clear call to action explaining what they'll get when they scan. Test the code on multiple devices before distributing printed materials.","inLanguage":"lt"},"inLanguage":"lt"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/lt\/wp-json\/wp\/v2\/posts\/12356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/lt\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/lt\/wp-json\/wp\/v2\/comments?post=12356"}],"version-history":[{"count":4,"href":"https:\/\/pageloot.com\/lt\/wp-json\/wp\/v2\/posts\/12356\/revisions"}],"predecessor-version":[{"id":54975,"href":"https:\/\/pageloot.com\/lt\/wp-json\/wp\/v2\/posts\/12356\/revisions\/54975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/lt\/wp-json\/wp\/v2\/media\/54409"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/lt\/wp-json\/wp\/v2\/media?parent=12356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/lt\/wp-json\/wp\/v2\/categories?post=12356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/lt\/wp-json\/wp\/v2\/tags?post=12356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}