{"id":46030,"date":"2025-09-10T02:46:06","date_gmt":"2025-09-10T02:46:06","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/utm-parameters-for-qr-codes-google-analytics-tips\/"},"modified":"2026-04-22T13:14:03","modified_gmt":"2026-04-22T13:14:03","slug":"utm-parameters-for-qr-codes-google-analytics-tips","status":"publish","type":"post","link":"https:\/\/pageloot.com\/ko\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/","title":{"rendered":"\ucd94\uc801\uc744 \uc704\ud574 QR \ucf54\ub4dc\uc5d0 UTM \ub9e4\uac1c\ubcc0\uc218\ub97c \ucd94\uac00\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\ubb3c\ub9ac\uc801 \ub9c8\ucf00\ud305 \uc790\ub8cc \uc911 \uc5b4\ub5a4 \uac83\uc774 \uc2e4\uc81c\ub85c \uc6f9\uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud558\ub294\uc9c0 \ud30c\uc545\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uacc4\uc2e0\uac00\uc694? \uc801\uc808\ud55c \ucd94\uc801 \uc5c6\uc774\ub294 \ud3ec\uc2a4\ud130\ub098 \uc804\ub2e8\uc9c0\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \ubaa8\ub4e0 \uc2a4\uce94\uc774 Google Analytics\uc758 \u201c\uc9c1\uc811\u201d \ud2b8\ub798\ud53d \ubc84\ud0b7\uc73c\ub85c \uc0ac\ub77c\uc838 ROI\ub97c \uacc4\uc0b0\ud558\ub294 \uac83\uc774 \ubd88\uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4. \uc774 \uac00\uc774\ub4dc\ub294 UTM \ub9e4\uac1c\ubcc0\uc218\ub97c \uc0ac\uc6a9\ud558\uc5ec \ubaa8\ub4e0 QR \ucf54\ub4dc \uc2a4\uce94\uc744 \uce21\uc815 \uac00\ub2a5\ud55c \ub370\uc774\ud130\ub85c \uc804\ud658\ud558\ub294 \ubc29\ubc95\uc744 \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">QR \ucf54\ub4dc\uc5d0 UTM \ub9e4\uac1c\ubcc0\uc218\uac00 \ud544\uc694\ud55c \uc774\uc720<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc0ac\uc6a9\uc790\uac00 \ud45c\uc900 QR \ucf54\ub4dc\ub97c \uc2a4\uce94\ud558\uba74 Google Analytics(\ud2b9\ud788 GA4)\ub294 \ud574\ub2f9 \ubc29\ubb38\uc758 \ucd9c\ucc98\ub97c \uc2dd\ubcc4\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8\ud3f0 \uce74\uba54\ub77c \uc571\uc774 \ub9ac\ud37c\ub7ec \ud5e4\ub354\ub97c \uc804\ub2ec\ud558\uc9c0 \uc54a\uace0 \ube0c\ub77c\uc6b0\uc800\ub97c \uc9c1\uc811 \uc5f4\uae30 \ub54c\ubb38\uc5d0 \uc138\uc158\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uc9c1\uc811 \ud2b8\ub798\ud53d\uc73c\ub85c \ubd84\ub958\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\uc220\uc801 \ud55c\uacc4\ub85c \uc778\ud574 \ub9c8\ucf00\ud130\ub294 \ubc29\ubb38\uc790\uac00 \ub2e4\uc74c\uc744 \ud1b5\ud574 \ucc38\uc5ec\ud588\ub294\uc9c0 \uc5ec\ubd80\ub97c \uc54c \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/pageloot.com\/ko\/qr-codes-on\/flyers\/\">\uc804\ub2e8\uc9c0\uc758 QR \ucf54\ub4dc<\/a> \ub610\ub294 <a href=\"https:\/\/pageloot.com\/ko\/qr-codes-on\/business-cards\/\">\uba85\ud568\uc758 QR \ucf54\ub4dc<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UTM(Urchin Tracking Module) \ub9e4\uac1c\ubcc0\uc218\ub294 URL \ub05d\uc5d0 \ucd94\uac00\ub418\ub294 \uac04\ub2e8\ud55c \ud14d\uc2a4\ud2b8 \ud0dc\uadf8\uc785\ub2c8\ub2e4. \ubc29\ubb38\uc790\uac00 \uc774\ub7ec\ud55c \ud0dc\uadf8\ub97c \ud3ec\ud568\ud558\ub294 \ucf54\ub4dc\ub97c \uc2a4\uce94\ud558\uba74 GA4\ub294 \uc815\ubcf4\ub97c \ucd94\ucd9c\ud558\uc5ec \uc138\uc158\uc744 \uc62c\ubc14\ub978 \ucea0\ud398\uc778, \uc18c\uc2a4 \ubc0f \ub9e4\uccb4\uc5d0 \ud560\ub2f9\ud569\ub2c8\ub2e4. \uc774 \uc124\uc815\uc744 \uad6c\ud604\ud558\ub294 \uac83\uc740 \ub2e4\uc74c\uc744 \uc704\ud55c \uc8fc\uc694 \uae30\ubc18\uc785\ub2c8\ub2e4. <a href=\"https:\/\/pageloot.com\/ko\/qr-code-marketing\/tracking-qr-codes\/\">QR \ucf54\ub4dc \ucd94\uc801<\/a> \ub2e4\uc591\ud55c \ubb3c\ub9ac\uc801 \uc811\uc810\uc5d0\uc11c \ud6a8\uacfc\uc801\uc73c\ub85c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc815\ud655\ud55c \ub370\uc774\ud130\ub97c \uc704\ud55c \uc62c\ubc14\ub978 UTM \ud0dc\uadf8 \uc120\ud0dd<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uae54\ub054\ud55c \ub370\uc774\ud130\ub97c \uc720\uc9c0\ud558\ub824\uba74 \uc5c4\uaca9\ud55c \uba85\uba85 \uaddc\uce59\uc744 \ub530\ub77c\uc57c \ud569\ub2c8\ub2e4. Google Analytics\ub294 \ub300\uc18c\ubb38\uc790\ub97c \uad6c\ubd84\ud558\ubbc0\ub85c \u201cQR\"\uacfc \uac19\uc740 \ub808\uc774\ube14\uc740<em>\u201dCode\u201c\uc640 \"qr\"<\/em>\u201dcode\"\ub294 \ubcf4\uace0\uc11c\uc5d0 \ubcc4\ub3c4\uc758 \ud56d\ubaa9\uc73c\ub85c \ub098\ud0c0\ub098 \uc778\uc0ac\uc774\ud2b8\ub97c \ubd84\uc0b0\uc2dc\ud0b5\ub2c8\ub2e4. \uc77c\uad00\uc131\uc740 \ub2e4\uc74c\uc744 \ubcf4\uc7a5\ud558\ub294 \ub370 \uc911\uc694\ud569\ub2c8\ub2e4. <a href=\"https:\/\/pageloot.com\/ko\/blog\/qr-code-analytics-track-performance-in-5-steps\/\">QR \ucf54\ub4dc \ubd84\uc11d\uc744 \uc0b4\ud3b4\ubcf4\uc2ed\uc2dc\uc624.<\/a> \uc77d\uace0 \ud574\uc11d\ud558\uae30 \uc27d\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub2e4\uc74c \ud45c\ub294 \uc624\ud504\ub77c\uc778 \ucea0\ud398\uc778\uc5d0 \uc0ac\uc6a9\ud574\uc57c \ud560 \uc8fc\uc694 \ub9e4\uac1c\ubcc0\uc218\ub97c \uc694\uc57d\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-table\">\n<table class=\"wp-block-table__content\">\n<thead>\n<tr>\n<th>\ub9e4\uac1c\ubcc0\uc218<\/th>\n<th>\ubaa9\uc801<\/th>\n<th>\uc608\uc2dc<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>utm_source<\/strong><\/td>\n<td>\ubb3c\ub9ac\uc801 \uc704\uce58 \ub610\ub294 \uc790\ub8cc\ub97c \uc2dd\ubcc4\ud569\ub2c8\ub2e4.<\/td>\n<td>\uad11\uace0\ud310, \uc804\ub2e8\uc9c0, <a href=\"https:\/\/pageloot.com\/ko\/qr-codes-on\/vehicles\/\">\ucc28\ub7c9<\/a><\/td>\n<\/tr>\n<tr>\n<td><strong>utm_medium<\/strong><\/td>\n<td>\ub9c8\ucf00\ud305 \ucc44\ub110\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4 (`qr_code` \uc0ac\uc6a9).<\/td>\n<td>qr_code<\/td>\n<\/tr>\n<tr>\n<td><strong>utm_campaign<\/strong><\/td>\n<td>\ud2b9\uc815 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \uc774\ub984\uc785\ub2c8\ub2e4.<\/td>\n<td>summer<em>promo<\/em>2024<\/td>\n<\/tr>\n<tr>\n<td><strong>utm_content<\/strong><\/td>\n<td>\uad11\uace0\uc758 \ub2e4\ub978 \ubc84\uc804\uc744 \uad6c\ubcc4\ud569\ub2c8\ub2e4.<\/td>\n<td>left<em>sidebar, blue<\/em>\ub514\uc790\uc778<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\uc804\ubb38\uac00 \ud301:<\/strong> \ubaa8\ub4e0 UTM \ub9e4\uac1c\ubcc0\uc218\uc5d0 \ud56d\uc0c1 \uc18c\ubb38\uc790\ub97c \uc0ac\uc6a9\ud558\uc138\uc694. \uc774\ub807\uac8c \ud558\uba74 \uc2e4\uc218\ub85c \uc911\ubcf5\ub41c \uce74\ud14c\uace0\ub9ac\uac00 \uc0dd\uc131\ub418\ub294 \uac83\uc744 \ubc29\uc9c0\ud558\uace0 \ubaa8\ub4e0 \uc2a4\uce94 \ub370\uc774\ud130\uac00 \ub2e8\uc77c \ubcf4\uace0\uc11c\ub85c \ud1b5\ud569\ub418\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\ucd94\uc801 \uac00\ub2a5\ud55c QR \ub9c1\ud06c\ub97c \uad6c\ucd95\ud558\ub294 \ub2e8\uacc4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ucd94\uc801 \uac00\ub2a5\ud55c URL\uc744 \uc0dd\uc131\ud558\ub294 \uac83\uc740 \uac04\ub2e8\ud55c \uacfc\uc815\uc774\uc9c0\ub9cc, \uae30\uc220\uc801 \uc624\ub958\ub97c \ud53c\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc815\ud655\uc131\uc774 \uc694\uad6c\ub429\ub2c8\ub2e4. URL \ud615\uc2dd\uc774 \uc798\ubabb\ub418\uba74 404 \uc624\ub958\uac00 \ubc1c\uc0dd\ud558\uac70\ub098 \ub2e4\uc74c\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/pageloot.com\/ko\/qr-code-marketing\/why-qr-code-not-working\/\">QR \ucf54\ub4dc\uac00 \uc791\ub3d9\ud558\uc9c0 \uc54a\ub294 \uc774\uc720<\/a> \uc2e4\uc2dc\uac04 \ucea0\ud398\uc778 \uc911\uc5d0.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud0dc\uadf8\ub41c URL \uc0dd\uc131<\/strong>: \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ucea0\ud398\uc778 URL \ube4c\ub354\ub97c \uc0ac\uc6a9\ud558\uc5ec \ubaa9\uc801\uc9c0 \ub9c1\ud06c\uc640 \ud574\ub2f9 UTM \ub9e4\uac1c\ubcc0\uc218\ub97c \uc785\ub825\ud558\uc138\uc694.<\/li>\n<li><strong>URL \uae38\uc774 \ubb38\uc81c \ud574\uacb0<\/strong>: \uc5ec\ub7ec UTM \ud0dc\uadf8\uac00 \ud3ec\ud568\ub41c \uae34 URL\uc740 \ubc00\ub3c4\uac00 \ub192\uace0 \ubcf5\uc7a1\ud55c QR \ud328\ud134\uc744 \ub9cc\ub4ed\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc791\uc740 \ubaa8\ub4c8\uc740 \ud2b9\ud788 \uc800\uc870\ub3c4 \ud658\uacbd\uc5d0\uc11c \uad6c\ud615 \uc2a4\ub9c8\ud2b8\ud3f0 \uce74\uba54\ub77c\uac00 \uc77d\uae30 \uc5b4\ub824\uc6b4 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc0dd\uc131\uae30 \uc120\ud0dd<\/strong>: \ucd5c\uc885 URL\uc744 \ub2e4\uc74c \uc704\uce58\uc5d0 \uc785\ub825\ud558\uc138\uc694. <a href=\"https:\/\/pageloot.com\/ko\/website-qr-code-generator\/\">\uc6f9\uc0ac\uc774\ud2b8 QR \ucf54\ub4dc \uc0dd\uc131\uae30<\/a> \uc2dc\uac01\uc801 \ucf54\ub4dc\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc2a4\uce94 \ud14c\uc2a4\ud2b8 \uc218\ud589<\/strong>: \ub300\ub7c9 \uc778\uc1c4\ub97c \uc9c4\ud589\ud558\uae30 \uc804\uc5d0 \uc5ec\ub7ec \ub2e4\ub978 \uc7a5\uce58\ub85c \ucf54\ub4dc\ub97c \uc2a4\uce94\ud558\uc5ec \ubaa8\ubc14\uc77c \ube0c\ub77c\uc6b0\uc800\uac00 UTM \ud0dc\uadf8\uac00 \uc9c0\uc815\ub41c URL\uc744 \uc62c\ubc14\ub974\uac8c \ud45c\uc2dc\ud558\ub294\uc9c0 \ud655\uc778\ud558\uc138\uc694.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ub192\uc740 \uc2a4\uce94 \uac00\ub2a5\uc131\uacfc \uc790\ub8cc \uc778\uc1c4 \ud6c4\uc5d0\ub3c4 \ucd94\uc801 \ub9c1\ud06c\ub97c \uc5c5\ub370\uc774\ud2b8\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc744 \uc720\uc9c0\ud558\ub824\uba74 \ub2e4\uc74c\uc744 \uc0ac\uc6a9\ud558\uc138\uc694. <strong><a href=\"https:\/\/pageloot.com\/ko\/dynamic-qr-code-generator\/\">\ub3d9\uc801 QR \ucf54\ub4dc \uc0dd\uc131\uae30<\/a><\/strong>. \uc774 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uba74 \uc804\ub2e8\uc9c0\ub098 \ube0c\ub85c\uc288\uc5b4\ub97c \ub2e4\uc2dc \uc778\uc1c4\ud560 \ud544\uc694 \uc5c6\uc774 \uc624\ud0c0\ub97c \uc218\uc815\ud558\uac70\ub098 \ubaa9\uc801\uc9c0 \ub9c1\ud06c\ub97c \ubcc0\uacbd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\ubd84\uc11d\uc5d0 \ub3d9\uc801 QR \ucf54\ub4dc\uac00 \ud544\uc218\uc801\uc778 \uc774\uc720<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uae30\uc220\uc801\uc73c\ub85c \uc815\uc801 QR \ucf54\ub4dc\uc5d0 UTM \ub9e4\uac1c\ubcc0\uc218\ub97c \ucd94\uac00\ud560 \uc218 \uc788\uc9c0\ub9cc, \uc804\ubb38 \ub9c8\ucf00\ud305\uc5d0\uc11c\ub294 \uac70\uc758 \uad8c\uc7a5\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc815\uc801 QR \ucf54\ub4dc\ub294 \uc804\uccb4 \uae34 URL\uc744 \ud53d\uc140 \ud328\ud134\uc5d0 \uc9c1\uc811 \ud3ec\ud568\ud569\ub2c8\ub2e4. \ucd94\uc801 \ud0dc\uadf8\ub85c \uc778\ud574 URL\uc774 \uae38\uc5b4\uc9c8\uc218\ub85d \ucf54\ub4dc\ub294 \uc810\uc810 \ub354 \ubc00\ub3c4\uac00 \ub192\uc544\uc9d1\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc00\ub3c4\ub294 \uc778\uc1c4\ubb3c\uc774 \uc791\uac70\ub098 \ud658\uacbd\uc774 \uc5b4\ub450\uc6b8 \uacbd\uc6b0 \uc2a4\uce94 \uc2e4\ud328 \uc704\ud5d8\uc744 \ud06c\uac8c \uc99d\uac00\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub3d9\uc801 QR \ucf54\ub4dc\ub294 \ub514\uc9c0\ud138 \ube0c\ub9bf\uc9c0 \uc5ed\ud560\uc744 \ud558\uc5ec \uc774 \ubb38\uc81c\ub97c \ud574\uacb0\ud569\ub2c8\ub2e4. \ubb3c\ub9ac\uc801 \ucf54\ub4dc\ub294 \uc0ac\uc6a9\uc790\ub97c \ucd5c\uc885 UTM \ud0dc\uadf8\uac00 \uc9c0\uc815\ub41c URL\ub85c \ubcf4\ub0b4\ub294 \uc9e7\uace0 \uc601\uad6c\uc801\uc778 \ub9ac\ub514\ub809\uc158 \ub9c1\ud06c\ub97c \ud3ec\ud568\ud569\ub2c8\ub2e4. \uc774\ub294 \ub450 \uac00\uc9c0 \uc911\uc694\ud55c \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/square-simple-illustration-on-white-background-with-blue-and-light-grey-accents-7246-5b39ff295427.webp\" alt=\"\ub3d9\uc801 QR \ubd84\uc11d\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud5a5\uc0c1\ub41c \uc2a4\uce94 \uac00\ub2a5\uc131<\/strong>: \ub300\uc0c1 \ub9c1\ud06c\uc5d0 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \ucd94\uc801 \ub9e4\uac1c\ubcc0\uc218\ub97c \ucd94\uac00\ud558\ub4e0 \ucf54\ub4dc\uc758 \ubb3c\ub9ac\uc801 \ud328\ud134\uc740 \ub2e8\uc21c\ud558\uace0 \uc77d\uae30 \uc26c\uc6b4 \uc0c1\ud0dc\ub97c \uc720\uc9c0\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc6b4\uc601 \uc720\uc5f0\uc131<\/strong>: \ucea0\ud398\uc778 \uc774\ub984\uc5d0\uc11c \uc2e4\uc218\ub97c \ubc1c\uacac\ud558\uac70\ub098 \uc778\uc1c4 \ud6c4 \ub79c\ub529 \ud398\uc774\uc9c0\ub97c \ubcc0\uacbd\ud574\uc57c \ud558\ub294 \uacbd\uc6b0, \ub2e4\uc74c\uc744 \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/pageloot.com\/ko\/how-to\/edit-qr-codes\/\">QR \ucf54\ub4dc \ud3b8\uc9d1<\/a> \uad00\ub9ac \ub300\uc2dc\ubcf4\ub4dc\ub97c \ud1b5\ud574 \uc989\uc2dc.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Google Analytics 4\uc5d0\uc11c QR \uc2a4\uce94 \ub370\uc774\ud130 \ubcf4\uae30<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ucea0\ud398\uc778\uc774 \ud65c\uc131\ud654\ub418\uba74 GA4 \uc778\ud130\ud398\uc774\uc2a4 \ub0b4\uc5d0\uc11c \uc624\ud504\ub77c\uc778 \uc790\ub8cc\uc758 \uc131\uacfc\ub97c \uc9c1\uc811 \ubaa8\ub2c8\ud130\ub9c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc5b4\ub5a4 \ubb3c\ub9ac\uc801 \ubc30\uce58\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc740 \ucc38\uc5ec\uc640 \uc804\ud658\uc774 \ubc1c\uc0dd\ud558\ub294\uc9c0 \uc815\ud655\ud788 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GA4\ub97c \uc5f4\uace0 \ub2e4\uc74c \uc139\uc158\uc73c\ub85c \uc774\ub3d9\ud55c \ub2e4\uc74c <strong>\ubcf4\uace0\uc11c<\/strong> \uc139\uc158\uc73c\ub85c \uc774\ub3d9\ud55c \ub2e4\uc74c, \ub2e4\uc74c\uc744 \uc120\ud0dd\ud569\ub2c8\ub2e4. <strong>\ud68d\ub4dd<\/strong> \uacfc <strong>\ud2b8\ub798\ud53d \ud68d\ub4dd<\/strong>.<\/li>\n<li>\uae30\ubcf8 \uce21\uc815\uae30\uc900 \ub4dc\ub86d\ub2e4\uc6b4\uc744 \ucc3e\uc544 \ub2e4\uc74c\uc73c\ub85c \ubcc0\uacbd\ud569\ub2c8\ub2e4. <strong>\uc138\uc158 \ub9e4\uccb4<\/strong>. \uad8c\uc7a5 \uba85\uba85 \uaddc\uce59\uc744 \uc0ac\uc6a9\ud588\ub2e4\uba74 `qr_code`\uac00 \ub098\uc5f4\ub418\uc5b4 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li>\ud30c\ub780\uc0c9 \u201c+\u201d \uc544\uc774\ucf58\uc744 \ud074\ub9ad\ud558\uace0 \ub2e4\uc74c\uc744 \uac80\uc0c9\ud558\uc5ec \ubcf4\uc870 \uce21\uc815\uae30\uc900\uc744 \ucd94\uac00\ud569\ub2c8\ub2e4. <strong>\uc138\uc158 \uc18c\uc2a4<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774 \ub9de\ucda4\ud615 \ubcf4\uae30\ub294 \ub2e4\uc591\ud55c \ub9e4\uc7a5 \uc704\uce58 \ub610\ub294 \uc778\uc1c4\ubb3c\uacfc \uac19\uc774 \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud558\ub294 \ud2b9\uc815 \uc18c\uc2a4\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 <a href=\"https:\/\/pageloot.com\/ko\/blog\/tracking-qr-code-scans-over-time\/\">\uc2dc\uac04 \uacbd\uacfc\uc5d0 \ub530\ub978 QR \ucf54\ub4dc \uc2a4\uce94 \ucd94\uc801<\/a>, \uacc4\uc808\ubcc4 \ucd94\uc138\ub97c \ud30c\uc545\ud558\uace0 \uc5b4\ub5a4 \uc624\ud504\ub77c\uc778 \ucc44\ub110\uc774 \ub9c8\ucf00\ud305 \ud22c\uc790\uc5d0 \ub300\ud55c \ucd5c\uace0\uc758 \uc218\uc775\uc744 \uc81c\uacf5\ud558\ub294\uc9c0 \uacb0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-a76fca66bed4\"><strong class=\"schema-faq-question\">UTM \ub9e4\uac1c\ubcc0\uc218\uac00 QR \ucf54\ub4dc\ub97c \ub108\ubb34 \uc2a4\uce94\ud558\uae30 \uc5b4\ub835\uac8c \ub9cc\ub4e4\uae4c\uc694?<\/strong> <p class=\"schema-faq-answer\">Adding UTM tags to a static QR code makes the pattern more complex and harder to scan. However, when you use a dynamic QR code, the density remains low because the code only contains a short redirect URL, ensuring a fast and reliable scanning experience.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-de149e56e1f0\"><strong class=\"schema-faq-question\">GA4\uc5d0\uc11c QR \ud2b8\ub798\ud53d\uc774 \u201c\ud560\ub2f9\ub418\uc9c0 \uc54a\uc74c\u201d\uc73c\ub85c \ud45c\uc2dc\ub418\ub294 \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong> <p class=\"schema-faq-answer\">Traffic is categorized as &#8220;Unassigned&#8221; when GA4 does not recognize the `utmmedium` tag. To avoid this, use a standard medium like `qrcode`. If the traffic still appears as unassigned, you may need to create a Custom Channel Group in your GA4 settings to tell the system how to group your offline traffic.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-2b0e5ab7971e\"><strong class=\"schema-faq-question\">\uac01 \uc2a4\uce94\uc758 \uc9c0\ub9ac\uc801 \uc704\uce58\ub97c \ucd94\uc801\ud560 \uc218 \uc788\ub098\uc694?<\/strong> <p class=\"schema-faq-answer\">Google Analytics provides approximate geographic data based on the user&#8217;s IP address. For more precise insights, you can use geolocation analytics for QR codes provided by your QR management platform, which can often show scan data down to the city level in real-time. Properly tagging your links removes the guesswork from your offline marketing strategy. By combining UTM parameters with dynamic technology, you bridge the gap between your physical touchpoints and your digital reporting. If you are ready to start measuring the impact of your print materials, use our link QR code generator to create your first trackable campaign.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Google Analytics\uc5d0\uc11c \uc624\ud504\ub77c\uc778 \ub9c8\ucf00\ud305\uc744 \ucd94\uc801\ud558\uae30 \uc704\ud574 QR \ucf54\ub4dc\uc5d0 UTM \ub9e4\uac1c\ubcc0\uc218\ub97c \ucd94\uac00\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694. \uae30\uc5ec\ub3c4\ub97c \uac1c\uc120\ud558\uace0, \ub3d9\uc801 QR \ucf54\ub4dc\ub97c \uc0ac\uc6a9\ud558\uace0, GA4\uc5d0\uc11c \ub370\uc774\ud130\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uc138\uc694.<\/p>","protected":false},"author":17,"featured_media":50187,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-46030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Add UTM Parameters to QR Codes for Tracking<\/title>\n<meta name=\"description\" content=\"Learn how to add UTM parameters to QR codes to track offline marketing in Google Analytics. Improve attribution, use dynamic QR codes, and monitor data in GA4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/ko\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Add UTM Parameters to QR Codes for Tracking\" \/>\n<meta property=\"og:description\" content=\"Learn how to add UTM parameters to QR codes to track offline marketing in Google Analytics. Improve attribution, use dynamic QR codes, and monitor data in GA4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/ko\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-10T02:46:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T13:14:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-marketing-scene-a-modern-marketer-in-a-bright-office-r-9446-5b437ca359f1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1408\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"\uae00\uc4f4\uc774\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 \uc2dc\uac04\" \/>\n\t<meta name=\"twitter:data2\" content=\"5\ubd84\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"How to Add UTM Parameters to QR Codes for Tracking\",\"datePublished\":\"2025-09-10T02:46:06+00:00\",\"dateModified\":\"2026-04-22T13:14:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/\"},\"wordCount\":1064,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-marketing-scene-a-modern-marketer-in-a-bright-office-r-9446-5b437ca359f1.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"ko\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/\",\"name\":\"How to Add UTM Parameters to QR Codes for Tracking\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-marketing-scene-a-modern-marketer-in-a-bright-office-r-9446-5b437ca359f1.webp\",\"datePublished\":\"2025-09-10T02:46:06+00:00\",\"dateModified\":\"2026-04-22T13:14:03+00:00\",\"description\":\"Learn how to add UTM parameters to QR codes to track offline marketing in Google Analytics. 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If the traffic still appears as unassigned, you may need to create a Custom Channel Group in your GA4 settings to tell the system how to group your offline traffic.\",\"inLanguage\":\"ko\"},\"inLanguage\":\"ko\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#faq-question-2b0e5ab7971e\",\"position\":3,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#faq-question-2b0e5ab7971e\",\"name\":\"Can I track the geographic location of each scan?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Google Analytics provides approximate geographic data based on the user's IP address. For more precise insights, you can use geolocation analytics for QR codes provided by your QR management platform, which can often show scan data down to the city level in real-time. 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However, when you use a dynamic QR code, the density remains low because the code only contains a short redirect URL, ensuring a fast and reliable scanning experience.","inLanguage":"ko"},"inLanguage":"ko"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-de149e56e1f0","position":2,"url":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-de149e56e1f0","name":"Why is my QR traffic showing up as u005cu0022Unassignedu005cu0022 in GA4?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Traffic is categorized as u005cu0022Unassignedu005cu0022 when GA4 does not recognize the `utmmedium` tag. To avoid this, use a standard medium like `qrcode`. 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Properly tagging your links removes the guesswork from your offline marketing strategy. By combining UTM parameters with dynamic technology, you bridge the gap between your physical touchpoints and your digital reporting. If you are ready to start measuring the impact of your print materials, use our link QR code generator to create your first trackable campaign.","inLanguage":"ko"},"inLanguage":"ko"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/ko\/wp-json\/wp\/v2\/posts\/46030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/ko\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/ko\/wp-json\/wp\/v2\/comments?post=46030"}],"version-history":[{"count":8,"href":"https:\/\/pageloot.com\/ko\/wp-json\/wp\/v2\/posts\/46030\/revisions"}],"predecessor-version":[{"id":52727,"href":"https:\/\/pageloot.com\/ko\/wp-json\/wp\/v2\/posts\/46030\/revisions\/52727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/ko\/wp-json\/wp\/v2\/media\/50187"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/ko\/wp-json\/wp\/v2\/media?parent=46030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/ko\/wp-json\/wp\/v2\/categories?post=46030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/ko\/wp-json\/wp\/v2\/tags?post=46030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}