{"id":40761,"date":"2025-07-03T03:32:39","date_gmt":"2025-07-03T03:32:39","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/how-ab-testing-improves-qr-code-conversions\/"},"modified":"2026-04-22T13:17:35","modified_gmt":"2026-04-22T13:17:35","slug":"how-ab-testing-improves-qr-code-conversions","status":"publish","type":"post","link":"https:\/\/pageloot.com\/ko\/blog\/how-ab-testing-improves-qr-code-conversions\/","title":{"rendered":"A\/B \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud55c QR \ucf54\ub4dc \uc804\ud658\uc728 \uac1c\uc120 \uac00\uc774\ub4dc\ub77c\uc778"},"content":{"rendered":"<p class=\"wp-block-paragraph\">QR \ucf54\ub4dc \ucea0\ud398\uc778\uc774 \uc608\uc0c1\ud588\ub358 \ub514\uc9c0\ud138 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\ub098\uc694? \uc2a4\uce94\uc728\uc774 \ub0ae\uac8c \uc720\uc9c0\ub418\uba74 \uae30\uc5c5\uc740 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc783\uace0, \uc7a0\uc7ac \uace0\uac1d\uc774 \ub2e8\uc21c\ud788 \ubb34\uc2dc\ud558\ub294 \uc778\uc1c4\ubb3c\uc5d0 \uc608\uc0b0\uc744 \ub0ad\ube44\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc774 \uac00\uc774\ub4dc\ub294 A\/B \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \ub370\uc774\ud130 \uae30\ubc18 \uc870\uc815\uc744 \ud1b5\ud574 \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud558\uc5ec \uc2a4\uce94\ub7c9\uacfc ROI\ub97c \uadf9\ub300\ud654\ud558\ub294 \ubc29\ubc95\uc744 \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ub9c8\ucf00\ud305 ROI\uc5d0 A\/B \ud14c\uc2a4\ud2b8\uac00 \ud544\uc218\uc801\uc778 \uc774\uc720<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\/B \ud14c\uc2a4\ud2b8 \ub610\ub294 \ubd84\ud560 \ud14c\uc2a4\ud2b8\ub294 \ub450 \uac00\uc9c0 \ubc84\uc804\uc758 QR \ucf54\ub4dc\ub97c \ube44\uad50\ud558\uc5ec \uc5b4\ub5a4 \ubc84\uc804\uc774 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uac00\uc7a5 \ud070 \uacf5\uac10\uc744 \uc5bb\ub294\uc9c0 \uacb0\uc815\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ubb3c\ub9ac\uc801 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc774 \uc811\uadfc \ubc29\uc2dd\uc740 \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc5d0 \ub300\ud55c \ud655\uc2e4\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \ucd94\uce21\uc744 \ub118\uc5b4\uc120 \uc804\ub7b5\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \ud1b5\uacc4\uc5d0 \ub530\ub974\uba74 <a href=\"https:\/\/pageloot.com\/ko\/qr-code-marketing\/tracking-qr-codes\/\">QR \ucf54\ub4dc \ucd94\uc801<\/a> A\/B \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \ud3c9\uade0\uc801\uc73c\ub85c \uc2a4\uce94\uc728\uc774 15-20% \ud5a5\uc0c1\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc2e4\uc2dc\uac04 \ub370\uc774\ud130\uc5d0 \uc758\uc874\ud558\uba74 \ubbfc\ucca9\ud55c \ucea0\ud398\uc778 \uad00\ub9ac\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc18c\ub9e4 \ub300\uae30\uc5c5 Flipkart\ub294 \ubd84\uc11d\uc744 \uc0ac\uc6a9\ud558\uc5ec \ucea0\ud398\uc778 \uc911\uac04\uc5d0 \ub514\uc790\uc778 \uc694\uc18c\ub97c \uc870\uc815\ud588\uc73c\uba70, \uc774\ub294 \uad81\uadf9\uc801\uc73c\ub85c \uc2a4\uce94\uc728\uc744 15% \ub192\uc774\uace0 2\ubc31\ub9cc \uac74 \uc774\uc0c1\uc758 \uc2a4\uce94\uc744 \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \ubcc0\ud615\uc774 \ub354 \ub098\uc740 \uc131\uacfc\ub97c \ub0b4\ub294\uc9c0 \uc2dd\ubcc4\ud568\uc73c\ub85c\uc368, \uc131\uacf5\uc801\uc778 \ubc84\uc804\uc744 \ud655\uc7a5\ud558\uace0 \uc804\uad6d\uc801\uc778 \uc804\uba74 \ucd9c\uc2dc\uc5d0 \ucc29\uc218\ud558\uae30 \uc804\uc5d0 \uc131\uacfc\uac00 \ub0ae\uc740 \ub514\uc790\uc778\uc744 \uc81c\uac70\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ub354 \ub192\uc740 \ucc38\uc5ec\ub97c \uc704\ud55c \ud14c\uc2a4\ud2b8 \ubcc0\uc218<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uac00\uc7a5 \uc815\ud655\ud55c \uacb0\uacfc\ub97c \uc5bb\uc73c\ub824\uba74 \ud55c \ubc88\uc5d0 \ud558\ub098\uc758 \ubcc0\uc218\ub9cc \ubd84\ub9ac\ud574\uc57c \ud569\ub2c8\ub2e4. \uc0c9\uc0c1, \ubc30\uce58, \ubaa9\uc801\uc9c0\ub97c \ud55c \ubc88\uc5d0 \ubaa8\ub450 \ubcc0\uacbd\ud558\uba74 \uc5b4\ub5a4 \ud2b9\uc815 \ubcc0\uacbd \uc0ac\ud56d\uc774 \uc131\ub2a5 \ud5a5\uc0c1\uc744 \uac00\uc838\uc654\ub294\uc9c0 \uc54c \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/simple-clean-infographic-on-white-background-square-format-topic-improving-qr-3846-a8fc95710b91.webp\" alt=\"QR \ud14c\uc2a4\ud2b8 \uc778\ud3ec\uadf8\ub798\ud53d\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\uc2dc\uac01\uc801 \ub514\uc790\uc778 \ubc0f \ube0c\ub79c\ub529<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud45c\uc900 \ud751\ubc31 \ucf54\ub4dc\uc640 \ub9de\ucda4\ud615 \ub514\uc790\uc778\uc744 \ube44\uad50\ud558\uba74 \uc885\uc885 \uadf9\uc801\uc778 \uacb0\uacfc\uac00 \ub098\uc635\ub2c8\ub2e4. \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 <a href=\"https:\/\/pageloot.com\/ko\/blog\/9-qr-code-design-tips-for-better-scans\/\">\ube0c\ub79c\ub4dc QR \ucf54\ub4dc<\/a> \uc77c\ubc18\uc801\uc774\uace0 \ube0c\ub79c\ub4dc \uc5c6\ub294 \ubc84\uc804\uc5d0 \ube44\ud574 \uc2a4\uce94\uc728\uc744 \ucd5c\ub300 80%\uae4c\uc9c0 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \ube0c\ub79c\ub4dc \uc0c9\uc0c1\uc744 \ud14c\uc2a4\ud2b8\ud558\uac70\ub098, \uc911\uc559\uc5d0 \ub85c\uace0\ub97c \ucd94\uac00\ud558\uac70\ub098, \ub9de\ucda4\ud615 \ud504\ub808\uc784\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc0ac\uc6a9\uc790\uc5d0\uac8c \uac00\uc7a5 \ud070 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud074\ub9ad \uc720\ub3c4 \ubb38\uc548(CTA) \uba54\uc2dc\uc9c0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">QR \ucf54\ub4dc \uc8fc\ubcc0\uc758 \ud14d\uc2a4\ud2b8\ub294 \uc0ac\uc6a9\uc790\uac00 QR \ucf54\ub4dc\uc640 \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 \ub370 \ud544\uc694\ud55c \ub9e5\ub77d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc778 \u201c\uc2a4\uce94\ud558\uc138\uc694\u201d\ub294 \ubb34\uc2dc\ub420 \uc218 \uc788\uc9c0\ub9cc, \uac1c\uc778\ud654\ub418\uac70\ub098 \uac00\uce58 \uc911\uc2ec\uc801\uc778 CTA\ub294 \uc0c1\ub2f9\ud55c \ubcc0\ud654\ub97c \uac00\uc838\uc62c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uc131\ub2a5 <a href=\"https:\/\/pageloot.com\/ko\/blog\/qr-code-call-to-actions-billboards\/\">QR \ucf54\ub4dc \ud074\ub9ad \uc720\ub3c4 \ubb38\uc548<\/a> \u201c15% \ud560\uc778 \uc2a4\uce94\u201d \ub300 \u201c\ub85c\uc5f4\ud2f0 \ud074\ub7fd \uac00\uc785\u201d\uacfc \uac19\uc740 \ubb38\uad6c\ub294 \uc2a4\uce94\ub7c9\uc744 40% \uc99d\uac00\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc804\ub7b5\uc801 \ubc30\uce58 \ubc0f \ud658\uacbd<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ucf54\ub4dc\uc758 \ubb3c\ub9ac\uc801 \uc704\uce58\ub294 \ub514\uc790\uc778\ub9cc\ud07c \uc911\uc694\ud569\ub2c8\ub2e4. \ucf54\ub4dc\uac00 \ub208\ub192\uc774(\uc77c\ubc18\uc801\uc73c\ub85c 3.5\ud53c\ud2b8\uc5d0\uc11c 5.5\ud53c\ud2b8 \uc0ac\uc774)\uc5d0\uc11c \ub354 \uc798 \uc791\ub3d9\ud558\ub294\uc9c0, \uc544\ub2c8\uba74 \uc81c\ud488 \ud3ec\uc7a5\uacfc \uc120\ubc18 \uac00\uc7a5\uc790\ub9ac \ud45c\uc9c0\ud310 \uc911 \uc5b4\ub290 \uacf3\uc5d0 \ubc30\uce58\ud558\ub294 \uac83\uc774 \ub354 \ub9ce\uc740 \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud558\ub294\uc9c0 \ud14c\uc2a4\ud2b8\ud574\uc57c \ud569\ub2c8\ub2e4. \ubd84\uc11d <a href=\"https:\/\/pageloot.com\/ko\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">QR \ucf54\ub4dc \ubc30\uce58<\/a> \uc0ac\uc6a9\uc790\uac00 \uc2a4\uce94\uc744 \uc704\ud574 \ud734\ub300\ud3f0\uc744 \uc900\ube44\ud558\uace0 \uc548\uc815\uc801\uc778 \uc778\ud130\ub137 \uc5f0\uacb0\uc744 \uac00\uc9c8 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc704\uce58\ub97c \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\uc131\uacfc \ucd5c\uc801\ud654<\/strong>: ~\uc744 \uc0ac\uc6a9\ud558\uc138\uc694 <a href=\"https:\/\/pageloot.com\/ko\/dynamic-qr-code-generator\/\">\ub3d9\uc801 QR \ucf54\ub4dc \uc0dd\uc131\uae30<\/a> \uc7ac\uc778\uc1c4 \ube44\uc6a9 \uc5c6\uc774 \ubaa9\uc801\uc9c0\ub098 \ub514\uc790\uc778\uc744 \uc989\uc2dc \uc5c5\ub370\uc774\ud2b8\ud560 \uc218 \uc788\ub294 \ud3b8\uc9d1 \uac00\ub2a5\ud55c \ucf54\ub4dc\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\uad6c\uc870\ud654\ub41c A\/B \ud14c\uc2a4\ud2b8 \ud504\ub808\uc784\uc6cc\ud06c \uad6c\ucd95<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc131\uacf5\uc801\uc778 \ud14c\uc2a4\ud2b8\ub294 \ub370\uc774\ud130\uac00 \ud1b5\uacc4\uc801\uc73c\ub85c \uc720\uc758\ubbf8\ud558\uace0 \uc2e4\ud589 \uac00\ub2a5\ud558\ub3c4\ub85d \uc77c\uad00\ub41c \ubc29\ubc95\ub860\uc744 \ud544\uc694\ub85c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>  \uba85\ud655\ud55c \uac00\uc124 \uc815\uc758: \u201c\ucf54\ub4dc\uc5d0 \ud30c\ub780\uc0c9 \ud504\ub808\uc784\uc744 \ucd94\uac00\ud558\uba74 \uc18c\ub9e4\uc810\uc5d0\uc11c \uc2a4\uce94 \uc218\uac00 10% \uc99d\uac00\ud560 \uac83\uc785\ub2c8\ub2e4.\u201d\uc640 \uac19\uc740 \uad6c\uccb4\uc801\uc778 \ubaa9\ud45c\ub85c \uc2dc\uc791\ud558\uc2ed\uc2dc\uc624.\u201d<\/li>\n<li>  \ub3d9\uc801 \uae30\uc220 \ud65c\uc6a9: \ube44\uad50\ud560 \ub54c <a href=\"https:\/\/pageloot.com\/ko\/blog\/dynamic-qr-codes-vs-static-which-works-better-in-ab-testing\/\">\ub3d9\uc801 QR \ucf54\ub4dc \ub300 \uc815\uc801 QR \ucf54\ub4dc<\/a>, \ub3d9\uc801 \ucf54\ub4dc\ub294 \ubc18\ubcf5\uc801\uc778 \ud14c\uc2a4\ud2b8\uc5d0 \ud544\uc694\ud55c \ucd94\uc801 \uc778\ud504\ub77c\uc640 \uc720\uc5f0\uc131\uc744 \uc81c\uacf5\ud558\ubbc0\ub85c \uc6b0\uc218\ud569\ub2c8\ub2e4.<\/li>\n<li>  \ud2b8\ub798\ud53d\uc744 \uade0\ub4f1\ud558\uac8c \ubd84\ud560: \uacf5\uc815\ud55c \ube44\uad50\ub97c \uc704\ud574 \uc720\uc0ac\ud55c \ud658\uacbd \ub610\ub294 \ub3d9\uc2dc\uc5d0 \ubc84\uc804 A\uc640 \ubc84\uc804 B\ub97c \ubc30\ud3ec\ud558\uc2ed\uc2dc\uc624.<\/li>\n<li>  \ucc38\uc5ec \uc9c0\ud45c \ubaa8\ub2c8\ud130\ub9c1: \ub2e4\uc74c\uc744 \uc0ac\uc6a9\ud558\uc2ed\uc2dc\uc624. <a href=\"https:\/\/pageloot.com\/ko\/blog\/ultimate-guide-to-qr-code-analytics-dashboards\/\">\uc2e4\uc2dc\uac04 QR \ucf54\ub4dc \ubd84\uc11d \ub300\uc2dc\ubcf4\ub4dc<\/a> \uace0\uc720 \uc2a4\uce94, \uc704\uce58 \ub370\uc774\ud130 \ubc0f \uc7a0\uc7ac \uace0\uac1d\uc774 \uc0ac\uc6a9\ud558\ub294 \ud2b9\uc815 \uc7a5\uce58\ub97c \ucd94\uc801\ud569\ub2c8\ub2e4.<\/li>\n<li>  \uacb0\uacfc \uae30\ubc18 \ubc18\ubcf5: \uac01 \ubcc0\ud615\ub2f9 \ucd5c\uc18c 200\uac1c\uc758 \uace0\uc720 \uc2a4\uce94 \uc0d8\ud50c\uc5d0 \ub3c4\ub2ec\ud558\uba74 \uc2b9\uc790\ub97c \uc2dd\ubcc4\ud558\uace0 \ub2e4\ub978 \ubcc0\uc218\uc5d0 \ub300\ud55c \uc0c8 \ud14c\uc2a4\ud2b8\ub97c \uc2dc\uc791\ud558\uc5ec \ucd5c\uc801\ud654\ub97c \uacc4\uc18d\ud558\uc2ed\uc2dc\uc624.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc720\ud6a8\ud55c \ud14c\uc2a4\ud2b8 \uacb0\uacfc\ub97c \ubcf4\uc7a5\ud558\uae30 \uc704\ud55c \uae30\uc220 \ud45c\uc900<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5b4\ub5a4 \ub9c8\ucf00\ud305 \ubcc0\uc218\ub3c4 \uae30\uc220\uc801 \uc2e4\ud328\ub97c \uadf9\ubcf5\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. A\/B \ud14c\uc2a4\ud2b8\ub97c \uc2e4\ud589\ud558\uae30 \uc804\uc5d0 \ub450 \ubcc0\ud615 \ubaa8\ub450 \uc2a4\uce94 \uac00\ub2a5\uc131\uc5d0 \ub300\ud55c \uae30\ubcf8 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud558\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \ub192\uc740 \ub300\ube44\uac00 \uac00\uc7a5 \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4. \uc2a4\uce90\ub108\uac00 \ub370\uc774\ud130 \ud328\ud134\uc744 \uc27d\uac8c \uc77d\uc744 \uc218 \uc788\ub3c4\ub85d \ud56d\uc0c1 \ubc1d\uc740 \ubc30\uacbd\uc5d0 \uc5b4\ub450\uc6b4 \uc804\uacbd\uc0c9\uc744 \uc0ac\uc6a9\ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ucf54\ub4dc \uc8fc\ubcc0\uc5d0 \ucd5c\uc18c 4\uac1c \ubaa8\ub4c8\uc758 \ube48 \uc5ec\ubc31\uc778 \u201c\ucf70\uc774\uc5b4\ud2b8 \uc874\u201d\ub3c4 \ubcf4\ud638\ud574\uc57c \ud569\ub2c8\ub2e4. \ud14d\uc2a4\ud2b8\ub098 \uc774\ubbf8\uc9c0\uac00 \uc774 \uacf5\uac04\uc744 \uce68\ubc94\ud558\uba74 \uc2a4\uce90\ub108\uac00 \ucf54\ub4dc\ub97c \uc804\ud600 \uc778\uc2dd\ud558\uc9c0 \ubabb\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\uae30 \uc870\uc815\uc744 \uc704\ud574 \uadfc\uac70\ub9ac \uc0ac\uc6a9 \uc2dc \ucf54\ub4dc\ub294 \ucd5c\uc18c 0.8 x 0.8\uc778\uce58\uc5ec\uc57c \ud569\ub2c8\ub2e4. \ub85c\uace0\ub97c \ucd94\uac00\ud558\ub294 \uacbd\uc6b0, \ud328\ud134\uc758 \uc77c\ubd80\uac00 \uac00\ub824\uc9c0\ub354\ub77c\ub3c4 \ucf54\ub4dc\uac00 \uacc4\uc18d \uc791\ub3d9\ud558\ub3c4\ub85d \ub354 \ub192\uc740 \uc624\ub958 \uc218\uc815 \uc218\uc900(\ub808\ubca8 Q \ub610\ub294 H)\uc744 \ud65c\uc6a9\ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/simple-modern-illustration-square-format-white-background-with-blue-and-light-4417-72812e280cee.webp\" alt=\"QR \ud14c\uc2a4\ud2b8 \ud45c\uc900\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\ubaa8\ub4e0 \uc2a4\uce94 \ubd84\uc11d<\/strong>: \uc0ac\uc6a9\uc790 \ud589\ub3d9 \ubc0f \uc9c0\ub9ac\uc801 \ucd94\uc138\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \ud1b5\ucc30\ub825 \ud655\ubcf4 <a href=\"https:\/\/pageloot.com\/ko\/feature\/analytics\/\">\uc2e4\uc2dc\uac04 QR \ucf54\ub4dc \ubd84\uc11d<\/a> A\/B \ud14c\uc2a4\ud2b8\uac00 \uc815\ud655\ud788 \uc5b4\ub5bb\uac8c \uc218\ud589\ub418\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uae30 \uc704\ud574.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\uc2e4\uc81c \uc131\ub2a5 \ubca4\uce58\ub9c8\ud06c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc\ub97c \uc0b4\ud3b4\ubcf4\uba74 QR \ucf54\ub4dc \ucd5c\uc801\ud654\ub85c \ubb34\uc5c7\uc774 \uac00\ub2a5\ud55c\uc9c0\uc5d0 \ub300\ud55c \uccad\uc0ac\uc9c4\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc2a4\ud0c0\ubc85\uc2a4\ub294 QR \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc744 \ubaa8\ubc14\uc77c \uc571\uacfc \uc5f0\ub3d9\ud588\uc73c\uba70, \ud604\uc7ac \uc774\ub7ec\ud55c \uc0c1\ud638\uc791\uc6a9\uc740 \ubbf8\uad6d \uc804\uccb4 \uac70\ub798\uc758 17%\ub97c \ucc28\uc9c0\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uacf5\uc740 \uacb0\uc81c \uacfc\uc815\uc5d0\uc11c QR \ucf54\ub4dc\uac00 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc5b4\ub5bb\uac8c \uc81c\uc2dc\ub418\ub294\uc9c0\uc5d0 \ub300\ud55c \uc9c0\uc18d\uc801\uc778 \uac1c\uc120\uc744 \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc18c\ub9e4 \ubd80\ubb38\uc5d0\uc11c IKEA\ub294 QR \uae30\ubc18 \uc99d\uac15 \ud604\uc2e4 \uae30\ub2a5\uc5d0 A\/B \ud14c\uc2a4\ud2b8\ub97c \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc774\ub7ec\ud55c \ub514\uc9c0\ud138 \uc811\uc810\uc5d0 \ucc38\uc5ec\ud55c \uc0ac\uc6a9\uc790\ub4e4\uc774 \uadf8\ub807\uc9c0 \uc54a\uc740 \uc0ac\uc6a9\uc790\ub4e4\ubcf4\ub2e4 \uc628\ub77c\uc778 \uc7a5\ubc14\uad6c\ub2c8\uac00 27% \ub354 \ud06c\ub2e4\ub294 \uac83\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c, \ud55c \ud654\uc7a5\ud488 \ube0c\ub79c\ub4dc\ub294 \uc77c\ubc18\uc801\uc778 \ub9c1\ud06c\ub97c \u201c\ub098\uc5d0\uac8c \ub9de\ub294 \uc2a4\ud0a8\ucf00\uc5b4 \ucc3e\uae30\u201d\uc640 \uac19\uc740 \uac1c\uc778\ud654\ub41c CTA\ub85c \ubcc0\uacbd\ud55c \uacb0\uacfc \uc2a4\uce94 \uc218\uac00 40% \uc99d\uac00\ud558\uace0 \uc6f9\uc0ac\uc774\ud2b8 \uc138\uc158 \uc9c0\uc18d \uc2dc\uac04\uc774 \ud6e8\uc52c \uae38\uc5b4\uc84c\ub2e4\ub294 \uac83\uc744 \uc54c\uc544\ub0c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-2e1e48efe5fe\"><strong class=\"schema-faq-question\">\uc774\ubbf8 \uc778\uc1c4\ub41c QR \ucf54\ub4dc\uc5d0 A\/B \ud14c\uc2a4\ud2b8\ub97c \uc2e4\ud589\ud560 \uc218 \uc788\ub098\uc694?<\/strong> <p class=\"schema-faq-answer\">\uc774\ub294 \uc6d0\ub798 \ub3d9\uc801 QR \ucf54\ub4dc\ub97c \uc0ac\uc6a9\ud55c \uacbd\uc6b0\uc5d0\ub9cc \uac00\ub2a5\ud569\ub2c8\ub2e4. \ub3d9\uc801 \ucf54\ub4dc\ub294 \uc11c\ubc84\ub97c \ud1b5\ud574 \ub9ac\ub514\ub809\uc158\ub418\ubbc0\ub85c, \uc774\ubbf8 \uace0\uac1d\uc758 \uc190\uc5d0 \uc788\ub294 \uc2e4\uc81c \ucf54\ub4dc\ub97c \ubcc0\uacbd\ud560 \ud544\uc694 \uc5c6\uc774 \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c \ub300\uc0c1 URL \ub610\ub294 \ub514\uc790\uc778 \uc124\uc815\uc744 \ubcc0\uacbd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-2dcb24214f8a\"><strong class=\"schema-faq-question\">\uc720\ud6a8\ud55c A\/B \ud14c\uc2a4\ud2b8\ub97c \uc704\ud574 \uba87 \ubc88\uc758 \uc2a4\uce94\uc774 \ud544\uc694\ud569\ub2c8\uae4c?<\/strong> <p class=\"schema-faq-answer\">\ud1b5\uacc4\uc801 \uc720\uc758\uc131\uc744 \ub2ec\uc131\ud558\ub824\uba74 \uac01 \ubcc0\ud615\ub2f9 \ucd5c\uc18c 200\uac1c\uc758 \uace0\uc720 \uc2a4\uce94\uc744 \ubaa9\ud45c\ub85c \ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \uc8fc\uc911 \ub2e4\ub978 \uc694\uc77c\uc758 \uc0ac\uc6a9\uc790 \ud589\ub3d9 \ubcc0\ub3d9\uc744 \uace0\ub824\ud558\uae30 \uc704\ud574 \ucd5c\uc18c 2\uc8fc \ub3d9\uc548 \ud14c\uc2a4\ud2b8\ub97c \uc2e4\ud589\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ad45fd70fee5\"><strong class=\"schema-faq-question\">QR A\/B \ud14c\uc2a4\ud2b8 \ubd84\uc11d \uc2dc \uac00\uc7a5 \uc911\uc694\ud55c \uc9c0\ud45c\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/strong> <p class=\"schema-faq-answer\">While total scans tell you the overall volume, unique scans are more important for understanding reach. You should also monitor the conversion rate \u2013 the percentage of people who scanned the code and then completed the desired action on your landing page \u2013 to measure true ROI. To start optimizing your own campaigns and turn physical touchpoints into digital conversions, use a link QR code generator to create your first set of testable, branded codes.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>A\/B \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 QR \ucf54\ub4dc \uc804\ud658\uc728\uc744 \uac1c\uc120\ud558\uc138\uc694. \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uc2dc\uac01\uc801 \ub514\uc790\uc778, CTA \uba54\uc2dc\uc9c0, \uc804\ub7b5\uc801 \ubc30\uce58\ub97c \ucd5c\uc801\ud654\ud558\ub294 \ubc29\ubc95\uc744 \ubc30\uc6b0\uace0 \ub9c8\ucf00\ud305 ROI\ub97c \uadf9\ub300\ud654\ud558\uc138\uc694.<\/p>","protected":false},"author":17,"featured_media":50619,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-40761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guidelines for Improving QR Code Conversions with A\/B Testing<\/title>\n<meta name=\"description\" content=\"Improve QR code conversions with A\/B testing. 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Learn to optimize visual design, CTA messaging, and strategic placement using data to maximize your marketing ROI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/ko\/blog\/how-ab-testing-improves-qr-code-conversions\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-03T03:32:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T13:17:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-marketing-scene-in-a-modern-retail-environment-a-shopp-4608-ecc32103f537.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1408\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"\uae00\uc4f4\uc774\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 \uc2dc\uac04\" \/>\n\t<meta name=\"twitter:data2\" content=\"5\ubd84\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"Guidelines for Improving QR Code Conversions with A\\\/B Testing\",\"datePublished\":\"2025-07-03T03:32:39+00:00\",\"dateModified\":\"2026-04-22T13:17:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/\"},\"wordCount\":1094,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-marketing-scene-in-a-modern-retail-environment-a-shopp-4608-ecc32103f537.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"ko\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/\",\"name\":\"Guidelines for Improving QR Code Conversions with A\\\/B Testing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/how-ab-testing-improves-qr-code-conversions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-marketing-scene-in-a-modern-retail-environment-a-shopp-4608-ecc32103f537.webp\",\"datePublished\":\"2025-07-03T03:32:39+00:00\",\"dateModified\":\"2026-04-22T13:17:35+00:00\",\"description\":\"Improve QR code conversions with A\\\/B testing. 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