{"id":40676,"date":"2025-06-28T04:29:21","date_gmt":"2025-06-28T04:29:21","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/ultimate-guide-to-ab-testing-qr-code-campaigns\/"},"modified":"2026-04-22T13:17:35","modified_gmt":"2026-04-22T13:17:35","slug":"ultimate-guide-to-ab-testing-qr-code-campaigns","status":"publish","type":"post","link":"https:\/\/pageloot.com\/ko\/blog\/ultimate-guide-to-ab-testing-qr-code-campaigns\/","title":{"rendered":"\ub354 \ub192\uc740 \uc804\ud658\uc728\uc744 \uc704\ud55c QR \ucf54\ub4dc \ucea0\ud398\uc778 A\/B \ud14c\uc2a4\ud2b8 \ubc29\ubc95"},"content":{"rendered":"

QR \ucf54\ub4dc \ub514\uc790\uc778\uc774 \uc2e4\uc81c\ub85c \uc2a4\uce94\uc744 \uc720\ub3c4\ud558\ub294\uc9c0 \uc544\ub2c8\uba74 \uacf5\uac04\ub9cc \ucc28\uc9c0\ud558\ub294\uc9c0 \ud655\uc2e0\uc774 \uc5c6\uc73c\uc2e0\uac00\uc694? \ub370\uc774\ud130 \uae30\ubc18 \ud14c\uc2a4\ud2b8 \uc5c6\uc774\ub294 \ubb3c\ub9ac\uc801 \ub9c8\ucf00\ud305\uc774 \uc608\uc0b0\uc744 \ub0ad\ube44\ud560 \uc218 \uc788\ub294 \ube14\ub799\ubc15\uc2a4\ub85c \ub0a8\uac8c \ub429\ub2c8\ub2e4. \uc774 \uac00\uc774\ub4dc\ub294 \ucc38\uc5ec\ub3c4\uc640 \uc804\ud658\uc728\uc744 \uadf9\ub300\ud654\ud558\uae30 \uc704\ud55c QR \ucf54\ub4dc A\/B \ud14c\uc2a4\ud2b8\uc758 \uccb4\uacc4\uc801\uc778 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

QR \ub9c8\ucf00\ud305\uc5d0 A\/B \ud14c\uc2a4\ud2b8\uac00 \ud544\uc218\uc801\uc778 \uc774\uc720<\/h2>\n\n\n\n

A\/B \ud14c\uc2a4\ud2b8 \ub610\ub294 \ubd84\ud560 \ud14c\uc2a4\ud2b8\ub294 QR \ucf54\ub4dc\uc758 \ub450 \uac00\uc9c0 \ubc84\uc804\uc744 \ube44\uad50\ud558\uc5ec \uc5b4\ub5a4 \uad6c\uc131\uc774 \uac00\uc7a5 \ub9ce\uc740 \ud589\ub3d9\uc744 \uc720\ub3c4\ud558\ub294\uc9c0 \uacb0\uc815\ud569\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778\uc5d0\uc11c \uc628\ub77c\uc778\uc73c\ub85c \uc5f0\uacb0\ub418\ub294 \uc138\uc0c1\uc5d0\uc11c \uc791\uc740 \uc870\uc815\uc740 \uc885\uc885 \uc5c4\uccad\ub09c \uacb0\uacfc\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, Flipkart\ub294 Big Billion Days \ucea0\ud398\uc778 \ub3d9\uc548 \uc131\uacfc \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ucea0\ud398\uc778 \uc911\uac04\uc5d0 \uc870\uc815\uc744 \ud568\uc73c\ub85c\uc368 \uc2a4\uce94\uc728\uc744 15% \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c, \ube0c\ub79c\ub4dc QR \ucf54\ub4dc\ub294 \ud45c\uc900 \ud751\ubc31 \ubc84\uc804\ubcf4\ub2e4 \ucd5c\ub300 80% \ub354 \ub9ce\uc740 \uc2a4\uce94\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \ubbf8\ud559\uc774 \uc0ac\uc6a9\uc790 \uc2e0\ub8b0\uc640 \ucc38\uc5ec\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4\ub294 \uac83\uc744 \uc99d\uba85\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub2e4\uc591\ud55c \uc694\uc18c\ub97c \ud14c\uc2a4\ud2b8\ud568\uc73c\ub85c\uc368 \ucd94\uce21\uc5d0\uc11c \ubc97\uc5b4\ub098 \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815\uc73c\ub85c \ub098\uc544\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc740 \uc5b4\ub5a4 \ud074\ub9ad \uc720\ub3c4 \ubb38\uad6c(CTA)\uac00 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uacf5\uac10\uc744 \uc5bb\uace0 \uc5b4\ub5a4 \ubc30\uce58\uac00 \uac00\uc7a5 \ub192\uc740 \uac00\uc2dc\uc131\uc744 \ud655\ubcf4\ud558\ub294\uc9c0 \uc2dd\ubcc4\ud569\ub2c8\ub2e4. \uc0ac\ub840 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc704\ud5d8\uc774 \ub192\uc2b5\ub2c8\ub2e4. HSBC UK\ub294 Shelter\uc640 \ud611\ub825\ud558\uc5ec \ub3c4\ub2ec \ubc94\uc704\ub97c \ucd5c\uc801\ud654\ud568\uc73c\ub85c\uc368 2\uc8fc \uc774\ub0b4\uc5d0 \uacc4\uc88c \uc218\uac00 52% \uc99d\uac00\ud558\ub294 \uac83\uc744 \ud655\uc778\ud588\uc2b5\ub2c8\ub2e4. \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \uc0ac\uc6a9\uc790\uac00 \uc2a4\uce94\ud558\ub3c4\ub85d \uc9c4\uc815\uc73c\ub85c \ub3d9\uae30\ub97c \ubd80\uc5ec\ud558\ub294 \uc694\uc18c\ub97c \ubd84\ub9ac\ud558\uc5ec \uc774\ub7ec\ud55c \uc131\uacf5\uc744 \uc7ac\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud14c\uc2a4\ud2b8\ud560 \uc601\ud5a5\ub825 \ub192\uc740 \ubcc0\uc218<\/h2>\n\n\n\n

\uc131\uacf5\uc801\uc778 \uc2e4\ud5d8\uc744 \uc2e4\ud589\ud558\ub824\uba74 \ud55c \ubc88\uc5d0 \ud558\ub098\uc758 \ubcc0\uc218\ub9cc \ubd84\ub9ac\ud574\uc57c \ud569\ub2c8\ub2e4. \ub514\uc790\uc778\uacfc \ubb3c\ub9ac\uc801 \uc704\uce58\ub97c \ub3d9\uc2dc\uc5d0 \ubcc0\uacbd\ud558\uba74 \uc5b4\ub5a4 \ubcc0\uacbd\uc774 \uc131\ub2a5 \ubcc0\ud654\ub97c \uc77c\uc73c\ucf30\ub294\uc9c0 \uc54c \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc2dc\uac01\uc801 \ub514\uc790\uc778\uacfc \ub300\ube44\ub294 \uc2a4\uce94 \uac00\ub2a5\uc131\uc758 \uae30\ucd08 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ud45c\uc900 \ucf54\ub4dc\ub97c \ub2e4\uc74c \ucf54\ub4dc\uc640 \ube44\uad50\ud558\uc5ec \ud14c\uc2a4\ud2b8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub85c\uace0\uac00 \uc788\ub294 QR \ucf54\ub4dc<\/a> \ube0c\ub79c\ub529\uc774 \uc2a4\uce94\uc728\uc744 \ub192\uc774\ub294\uc9c0 \ud655\uc778\ud569\ub2c8\ub2e4. \uc5b4\ub450\uc6b4 \ud658\uacbd\uc5d0\uc11c \ub300\ube44 \ubd80\uc871\uc774 \uc2a4\uce94 \uc2e4\ud328\uc758 \uc8fc\uc694 \uc6d0\uc778\uc774\ubbc0\ub85c, \uc804\uacbd\uc774 \ubc30\uacbd\ubcf4\ub2e4 \ucd5c\uc18c 40% \ub354 \uc5b4\ub461\uac8c \uc720\uc9c0\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud074\ub9ad \uc720\ub3c4 \ubb38\uad6c(CTA) \ud14d\uc2a4\ud2b8\ub294 \ub610 \ub2e4\ub978 \uc601\ud5a5\ub825 \ub192\uc740 \ubcc0\uc218\uc785\ub2c8\ub2e4. \u201c\uc2a4\uce94\ud558\uc138\uc694\u201d\uc640 \uac19\uc740 \uc77c\ubc18\uc801\uc778 \ubb38\uad6c\ub294 \u201c20% \ud560\uc778 \uc2a4\uce94\u201d \ub610\ub294 \u201c\ud53c\ubd80 \uad00\ub9ac \ub9e4\uce58 \ucc3e\uae30\u201d\uc640 \uac19\uc740 \uac00\uce58 \uc911\uc2ec CTA\uc5d0 \ube44\ud574 \uc885\uc885 \uc800\uc870\ud55c \uc131\uacfc\ub97c \ubcf4\uc785\ub2c8\ub2e4. \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uad6c\uccb4\uc801\uc774\uace0 \ud589\ub3d9 \uc9c0\ud5a5\uc801\uc778 \ud14d\uc2a4\ud2b8\ub294 \uc804\ud658\uc728\uc744 4% \uc774\uc0c1 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. CTA\ub97c \ubb3c\ub9ac\uc801 \uc790\ub8cc\uc640 \ub514\uc9c0\ud138 \uacbd\ud5d8 \uc0ac\uc774\uc758 \uac04\uadf9\uc744 \uc5f0\uacb0\ud558\ub294 \u201c\ubbf8\ub07c\u201d\ub77c\uace0 \uc0dd\uac01\ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n

\ub514\uc790\uc778 \uc678\uc5d0\ub3c4 \ucf54\ub4dc\uc758 \ud06c\uae30\uc640 \ubc30\uce58\ub294 \uc811\uadfc\uc131\uc744 \uacb0\uc815\ud569\ub2c8\ub2e4. \uc7a0\uc7ac \uace0\uac1d\uc774 \uac00\uc7a5 \ucc38\uc5ec\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc704\uce58\ub97c \ucc3e\uae30 \uc704\ud574 \ub208\ub192\uc774 \ud3ec\uc2a4\ud130\uc640 \uacc4\uc0b0\ub300 \ub514\uc2a4\ud50c\ub808\uc774\uc640 \uac19\uc740 \ub2e4\uc591\ud55c \uc704\uce58\ub97c \ud14c\uc2a4\ud2b8\ud574\uc57c \ud569\ub2c8\ub2e4. \ud56d\uc0c1 10:1 \uac70\ub9ac-\ud06c\uae30 \ube44\uc728\uc744 \ub530\ub974\uc2ed\uc2dc\uc624. \uc0ac\uc6a9\uc790\uac00 10\uc778\uce58 \uac70\ub9ac\uc5d0\uc11c \uc2a4\uce94\ud558\ub294 \uacbd\uc6b0 \ucf54\ub4dc\ub294 \ucd5c\uc18c 1\uc778\uce58 \ub108\ube44\uc5ec\uc57c \ud569\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uc2a4\uce94\uc728\uc740 \ub192\uc9c0\ub9cc \uc0ac\uc6a9\uc790\uac00 \uc989\uc2dc \uc774\ud0c8\ud558\ub294 \uacbd\uc6b0 \ub2e4\uc74c\uc744 \ud14c\uc2a4\ud2b8\ud574\uc57c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uce5c\ud654\uc801\uc778 \ub79c\ub529 \ud398\uc774\uc9c0<\/a> \ube60\ub974\uac8c \ub85c\ub4dc\ub418\uace0 \uc989\uac01\uc801\uc778 \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294\uc9c0 \ud655\uc778\ud558\uae30 \uc704\ud574.<\/p>\n\n\n\n

\n

\ud14c\uc2a4\ud2b8 \uc804\ub7b5 \ucd5c\uc801\ud654:<\/strong> \uc6b0\ub9ac\uc758 \ub3d9\uc801 QR \ucf54\ub4dc \uc0dd\uc131\uae30<\/a> \uc790\ub8cc\ub97c \ub2e4\uc2dc \uc778\uc1c4\ud558\uc9c0 \uc54a\uace0\ub3c4 \ubaa9\uc801\uc9c0\uc640 \ub514\uc790\uc778\uc744 \uc5c5\ub370\uc774\ud2b8\ud560 \uc218 \uc788\ub294 \ucd94\uc801 \uac00\ub2a5\ud55c \ubc84\uc804\uc744 \ub9cc\ub4e4\uae30 \uc704\ud574.<\/p>\n<\/blockquote>\n\n\n\n

QR A\/B \ud14c\uc2a4\ud2b8\ub97c \uc704\ud55c \ub2e8\uacc4\ubcc4 \ud504\ub808\uc784\uc6cc\ud06c<\/h2>\n\n\n\n

\uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc2e4\ud5d8\uc744 \uc124\uc815\ud558\ub824\uba74 \ub2e4\uc74c\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ub3d9\uc801 QR \ucf54\ub4dc<\/a>. \uc815\uc801 \ucf54\ub4dc\uc640 \ub2ec\ub9ac \ub3d9\uc801 \ubc84\uc804\uc740 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc2a4\uce94 \ub370\uc774\ud130\ub97c \ucd94\uc801\ud558\uace0 \uc790\ub8cc\uac00 \uc778\uc1c4\ub41c \ud6c4\uc5d0\ub3c4 \ub300\uc0c1 URL\uc744 \ud3b8\uc9d1\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc720\uc5f0\uc131\uc740 \ucea0\ud398\uc778 \uc911\uac04 \uc218\uc815 \ubc0f \ubc18\ubcf5 \ud14c\uc2a4\ud2b8\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uccab \ubc88\uc9f8 \ub2e8\uacc4\ub294 \ucd1d \uc2a4\uce94 \uc218 \uc99d\uac00 \ub610\ub294 PDF \ub2e4\uc6b4\ub85c\ub4dc\uc640 \uac19\uc740 \ud2b9\uc815 \ud589\ub3d9 \uc720\ub3c4\uc640 \uac19\uc774 \uce21\uc815 \uac00\ub2a5\ud55c \ubaa9\ud45c\ub97c \uc815\uc758\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ubaa9\ud45c\uac00 \uc124\uc815\ub418\uba74, \ud14c\uc2a4\ud2b8\ud558\ub824\ub294 \ub2e8\uc77c \ubcc0\uc218\ub97c \uc81c\uc678\ud55c \ubaa8\ub4e0 \uc694\uc18c\ub97c \ub3d9\uc77c\ud558\uac8c \uc720\uc9c0\ud558\uba74\uc11c \ub450 \uac1c\uc758 \uace0\uc720\ud55c \ub3d9\uc801 QR \ucf54\ub4dc\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ubc84\uc804 A\ub294 \ud30c\ub780\uc0c9 \ud504\ub808\uc784\uc744 \ud2b9\uc9d5\uc73c\ub85c \ud560 \uc218 \uc788\uace0 \ubc84\uc804 B\ub294 \ube68\uac04\uc0c9 \ud504\ub808\uc784\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2a4\uce94 \ud6c4 \ubc1c\uc0dd\ud558\ub294 \uc77c\uc744 \ucd94\uc801\ud558\ub824\uba74, \ud1b5\ud569\ud558\uc138\uc694. UTM \ub9e4\uac1c\ubcc0\uc218<\/a> \ubaa9\uc801\uc9c0 URL\uc5d0. \uc774\ub97c \ud1b5\ud574 Google Analytics\ub294 \uac01 \ubc84\uc804\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \ud2b8\ub798\ud53d\uc744 \uc815\ud655\ud558\uac8c \uad6c\ubd84\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc790\ub8cc\ub97c \ubc30\ud3ec\ud560 \uc900\ube44\uac00 \ub418\uba74, \ube44\uad50 \uac00\ub2a5\ud55c \ud14c\uc2a4\ud2b8 \uadf8\ub8f9\uc744 \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \ub0a0\uc528, \uc9c0\uc5ed \ud589\uc0ac \ub610\ub294 \uc694\uc77c\ubcc4 \ucd94\uc138\ub85c \uc778\ud55c \ud3b8\ud5a5\uc744 \ud53c\ud558\uae30 \uc704\ud574 \uc720\uc0ac\ud55c \ud658\uacbd\uc5d0 \ub3d9\uc2dc\uc5d0 \ubcc0\ud615\uc744 \ubc30\uce58\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uacb0\uacfc\uac00 \ubb34\uc791\uc704\uc801\uc778 \uc6b0\uc5f0\uc758 \uacb0\uacfc\uac00 \uc544\ub2d8\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \ucd5c\uc18c 1~2\uc8fc \ub3d9\uc548 \ub610\ub294 95%\uc758 \ud1b5\uacc4\uc801 \uc720\uc758 \uc218\uc900\uc5d0 \ub3c4\ub2ec\ud560 \ub54c\uae4c\uc9c0 \uacb0\uacfc\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n

\"QR<\/figure>\n\n\n\n

\uacb0\uacfc \uce21\uc815 \ubc0f \ubd84\uc11d<\/h2>\n\n\n\n

\ud14c\uc2a4\ud2b8 \uae30\uac04\uc774 \uc644\ub8cc\ub418\uba74, \ub2e4\uc74c\uc744 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uc138\uc694. QR \ucf54\ub4dc \ubd84\uc11d\uc744 \uc0b4\ud3b4\ubcf4\uc2ed\uc2dc\uc624.<\/a> \uc2b9\uc790\ub97c \uac00\ub9ac\uae30 \uc704\ud574. \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\ub824\uba74 \uc0c1\ud638\uc791\uc6a9\uc758 \uc591\uacfc \uacb0\uacfc \ud2b8\ub798\ud53d\uc758 \ud488\uc9c8 \ubaa8\ub450\uc5d0 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4. \uace0\uc720 \uc2a4\uce94\uc740 \ubc18\ubcf5 \uc0ac\uc6a9\uc790\ub97c \uac78\ub7ec\ub0b4\uace0 \uc2e4\uc81c \ub3c4\ub2ec \ubc94\uc704\ub97c \ub354 \uba85\ud655\ud558\uac8c \ubcf4\uc5ec\uc8fc\uae30 \ub54c\ubb38\uc5d0 \ud2b9\ud788 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\n\n\n\n\n\n\n\n\n
\uc9c0\ud45c<\/th>\n\uc911\uc694\ud55c \uc774\uc720<\/th>\n<\/tr>\n<\/thead>\n
\uace0\uc720 \uc2a4\uce94 \uc218<\/strong><\/td>\n\uac1c\ubcc4 \ub3c4\ub2ec \ubc94\uc704\ub97c \uce21\uc815\ud558\uace0 \ubc18\ubcf5 \uc0c1\ud638\uc791\uc6a9\uc744 \uac78\ub7ec\ub0c5\ub2c8\ub2e4.<\/td>\n<\/tr>\n
\uc2a4\uce94\uc728 (STR)<\/strong><\/td>\n\ucf54\ub4dc\ub97c \ubcf4\uace0 \uc2a4\uce94\ud558\uae30\ub85c \uc120\ud0dd\ud55c \uc0ac\ub78c\ub4e4\uc758 \ube44\uc728\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/td>\n<\/tr>\n
\uc804\ud658\uc728<\/strong><\/td>\n\ucd5c\uc885 \ubaa9\ud45c(\uc608: \uad6c\ub9e4)\ub97c \uc644\ub8cc\ud55c \uc2a4\uce90\ub108\uc758 \ube44\uc728\uc744 \ucd94\uc801\ud569\ub2c8\ub2e4.<\/td>\n<\/tr>\n
\uc2dc\uac04 \ubc0f \uc704\uce58<\/strong><\/td>\n\ucd5c\uace0 \ucc38\uc5ec \uc2dc\uac04\uacfc \ub192\uc740 \uc131\uacfc\ub97c \ub0b4\ub294 \uc9c0\ub9ac\uc801 \ud56b\uc2a4\ud31f\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n

`\ub2e4\uc74c\uacfc \uac19\uc774` QR \ucf54\ub4dc \uc131\ub2a5 \ucd5c\uc801\ud654<\/a> \uc774\ub7ec\ud55c \uc9c0\ud45c\ub97c \ud1b5\ud574 \uc804\ub7b5\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud3c9\uade0 \ub79c\ub529 \ud398\uc774\uc9c0 \uc804\ud658\uc728\uc740 \ub300\ub7b5 2.35%\uc774\uc9c0\ub9cc, \uc9c0\uc18d\uc801\uc778 A\/B \ud14c\uc2a4\ud2b8\ub97c \ud65c\uc6a9\ud558\ub294 \ucd5c\uace0 \uc131\uacfc \ucea0\ud398\uc778\uc740 11% \uc774\uc0c1\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubca4\uce58\ub9c8\ud06c\ub97c \uc0ac\uc6a9\ud558\uc5ec \ubcc0\ud615\uc774 \uc0b0\uc5c5 \ud45c\uc900\uc744 \ucda9\uc871\ud558\ub294\uc9c0 \ub610\ub294 \ucd94\uac00 \ubc18\ubcf5\uc774 \ud544\uc694\ud55c\uc9c0 \ud310\ub2e8\ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n

\"QR<\/figure>\n\n\n\n
\n

\ub370\uc774\ud130 \uc81c\uc5b4:<\/strong> \ub2f9\uc0ac\uc758 \uc2e4\uc2dc\uac04 \ubaa8\ub2c8\ud130\ub9c1\uc73c\ub85c \ubaa8\ub4e0 \uc2a4\uce94, \uc704\uce58 \ubc0f \uc7a5\uce58 \uc720\ud615\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\uc138\uc694. QR \ucf54\ub4dc \ucd94\uc801 \ub3c4\uad6c<\/a>.<\/p>\n<\/blockquote>\n\n\n\n

QR \ucf54\ub4dc \ud14c\uc2a4\ud2b8\uc758 \uc77c\ubc18\uc801\uc778 \ud568\uc815<\/h2>\n\n\n\n

\uba87 \uac00\uc9c0 \ud754\ud55c \uc2e4\uc218\ub294 \ud14c\uc2a4\ud2b8 \ub370\uc774\ud130\ub97c \ubb34\ud6a8\ud654\ud558\uace0 \uc798\ubabb\ub41c \uacb0\ub860\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0c9\uc0c1, \ub85c\uace0, CTA\ub97c \ub3d9\uc2dc\uc5d0 \ubcc0\uacbd\ud558\ub294 \ub4f1 \uc5ec\ub7ec \ubcc0\uc218\ub97c \ud55c \ubc88\uc5d0 \ud14c\uc2a4\ud2b8\ud558\uba74 \uc5b4\ub5a4 \ud2b9\uc815 \ubcc0\uacbd \uc0ac\ud56d\uc774 \uc131\ub2a5 \ubcc0\ud654\ub97c \uc77c\uc73c\ucf30\ub294\uc9c0 \ud30c\uc545\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ubd88\ucda9\ubd84\ud55c \uc0d8\ud50c \ud06c\uae30\ub97c \uc0ac\uc6a9\ud558\uba74 \uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uacb0\uacfc\uac00 \ub098\uc62c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778\uc5d0 \uc601\uad6c\uc801\uc778 \ubcc0\uacbd\uc744 \uac00\ud558\uae30 \uc804\uc5d0 \uc218\ubc31 \uac74\uc758 \uc2a4\uce94\uc744 \ubaa9\ud45c\ub85c \ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub610 \ub2e4\ub978 \uc8fc\uc694 \uc7a5\uc560\ubb3c\uc740 \ubd80\uc2e4\ud55c \ubaa8\ubc14\uc77c \ucd5c\uc801\ud654\uc785\ub2c8\ub2e4<\/a>. \uc18c\ube44\uc790\uc758 59%\uac00 \ub9e4\uc77c \ubaa8\ubc14\uc77c \uae30\uae30\ub85c QR \ucf54\ub4dc\ub97c \uc2a4\uce94\ud558\ubbc0\ub85c, QR \ucf54\ub4dc\uac00 \uc544\ubb34\ub9ac \ub9e4\ub825\uc801\uc774\ub77c \ud560\uc9c0\ub77c\ub3c4 \ub290\ub9ac\uac70\ub098 \ud0d0\uc0c9\ud558\uae30 \uc5b4\ub824\uc6b4 \ub79c\ub529 \ud398\uc774\uc9c0\ub294 \uc804\ud658\uc728\uc744 \ub9dd\uce60 \uac83\uc785\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ucd5c\uc18c 4:1\uc758 \ub300\ube44\uc728\uc744 \uc0ac\uc6a9\ud558\uc5ec \uce74\uba54\ub77c\uac00 \ub2e8\uc21c\ud788 \u201c\uc77d\uae30\u201d \uc26c\uc6b4 \ubc84\uc804\uc73c\ub85c \ub370\uc774\ud130\uac00 \uc65c\uace1\ub418\ub294 \uae30\uc220\uc801 \uc2a4\uce94 \uc2e4\ud328\ub97c \ubc29\uc9c0\ud558\uace0, \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub354 \ub9e4\ub825\uc801\uc778 \ubc84\uc804\uc73c\ub85c \ub370\uc774\ud130\ub97c \uc720\ub3c4\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc9c0\uc18d\uc801\uc778 \ubc18\ubcf5\uc740 \uace0\uc131\ub2a5 \ucea0\ud398\uc778\uc758 \ube44\uacb0\uc785\ub2c8\ub2e4. \ubaa8\ub4e0 QR \ucf54\ub4dc\ub97c \uc2e4\ud5d8\uc73c\ub85c \uac04\uc8fc\ud568\uc73c\ub85c\uc368 \uace0\uac1d \uc5ec\uc815\uc5d0\uc11c \ub9c8\ucc30\uc744 \uccb4\uacc4\uc801\uc73c\ub85c \uc81c\uac70\ud558\uace0 \uc624\ud504\ub77c\uc778 \uc811\uc810\uc744 \uce21\uc815 \uac00\ub2a5\ud55c \ub514\uc9c0\ud138 \uc131\uc7a5\uc73c\ub85c \uc804\ud658\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<\/h2>\n\n\n\n
A\/B \ud14c\uc2a4\ud2b8\uc5d0 \uc815\uc801 QR \ucf54\ub4dc \ub300\uc2e0 \ub3d9\uc801 QR \ucf54\ub4dc\ub97c \uc0ac\uc6a9\ud574\uc57c \ud558\ub294 \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong>

Dynamic QR codes are essential because they provide real-time analytics and allow you to change the destination URL or design without reprinting. Static codes offer no tracking and cannot be updated once printed, making them unsuitable for iterative testing.<\/p> <\/div>

QR \ucf54\ub4dc A\/B \ud14c\uc2a4\ud2b8\ub294 \uc5bc\ub9c8\ub098 \uc624\ub798 \uc2e4\ud589\ud574\uc57c \ud558\ub098\uc694?<\/strong>

\ub300\ubd80\ubd84\uc758 \ucea0\ud398\uc778\uc740 \ub300\ud45c\uc131 \uc788\ub294 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \ub370 2~6\uc8fc\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uc815\ud655\ud55c \uae30\uac04\uc740 \uc2a4\uce94 \ubcfc\ub968\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c0\uba70, 95%\uc758 \ud1b5\uacc4\uc801 \uc720\uc758 \uc218\uc900\uc5d0 \ub3c4\ub2ec\ud560 \ub9cc\ud07c \ucda9\ubd84\ud55c \uc2a4\uce94\uc744 \uc218\uc9d1\ud560 \ub54c\uae4c\uc9c0 \ud14c\uc2a4\ud2b8\ub97c \uacc4\uc18d\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p> <\/div>

QR \ucf54\ub4dc\uc758 \uc88b\uc740 \uc2a4\uce94\uc728\uc740 \uc5b4\ub290 \uc815\ub3c4\uc778\uac00\uc694?<\/strong>

\uc5c5\uacc4\ubcc4\ub85c \ube44\uc728\uc740 \ub2e4\ub974\uc9c0\ub9cc, \ud3c9\uade0 QR \ucf54\ub4dc \uc2a4\uce94\uc728\uc740 \uc57d 12.8%\uc774\uba70, \uc774\ub294 \uc885\uc885 \ub9ce\uc740 \ub514\uc9c0\ud138 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ubcf4\ub2e4 \ub6f0\uc5b4\ub0a9\ub2c8\ub2e4. \ub808\uc2a4\ud1a0\ub791 \uba54\ub274\ub098 \uc774\ubca4\ud2b8 \ubc30\uc9c0 \ub4f1 \ucc38\uc5ec\ub3c4\uac00 \ub192\uc740 \uc790\ub8cc\uc758 \uacbd\uc6b0, \uc774 \ube44\uc728\uc740 60~75%\uae4c\uc9c0 \uc62c\ub77c\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"

\uc804\ud658\uc728\uc744 \uadf9\ub300\ud654\ud558\uae30 \uc704\ud574 QR \ucf54\ub4dc \ucea0\ud398\uc778\uc744 A\/B \ud14c\uc2a4\ud2b8\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694. \ub3d9\uc801 \ucd94\uc801\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub514\uc790\uc778, CTA, \ubc30\uce58\ub97c \ucd5c\uc801\ud654\ud558\uc5ec \ub354 \ub098\uc740 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\uc138\uc694.<\/p>","protected":false},"author":17,"featured_media":50172,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-40676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nHow to A\/B Test QR Code Campaigns for Higher Conversions<\/title>\n<meta name=\"description\" content=\"Learn how to A\/B test QR code campaigns to maximize conversions. 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Optimize design, CTAs, and placement using dynamic tracking to drive better marketing results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/ko\/blog\/ultimate-guide-to-ab-testing-qr-code-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-28T04:29:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T13:17:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-scene-for-a-marketing-article-about-a-b-testing-qr-code-5833-7958c7b05e20.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1408\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"\uae00\uc4f4\uc774\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 \uc2dc\uac04\" \/>\n\t<meta name=\"twitter:data2\" content=\"6\ubd84\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/ultimate-guide-to-ab-testing-qr-code-campaigns\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/ultimate-guide-to-ab-testing-qr-code-campaigns\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"How to A\\\/B Test QR Code Campaigns for Higher Conversions\",\"datePublished\":\"2025-06-28T04:29:21+00:00\",\"dateModified\":\"2026-04-22T13:17:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/ultimate-guide-to-ab-testing-qr-code-campaigns\\\/\"},\"wordCount\":1223,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/ultimate-guide-to-ab-testing-qr-code-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-scene-for-a-marketing-article-about-a-b-testing-qr-code-5833-7958c7b05e20.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"ko\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/ultimate-guide-to-ab-testing-qr-code-campaigns\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/ultimate-guide-to-ab-testing-qr-code-campaigns\\\/\",\"name\":\"How to A\\\/B Test QR Code Campaigns for Higher Conversions\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/ultimate-guide-to-ab-testing-qr-code-campaigns\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/ultimate-guide-to-ab-testing-qr-code-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-scene-for-a-marketing-article-about-a-b-testing-qr-code-5833-7958c7b05e20.webp\",\"datePublished\":\"2025-06-28T04:29:21+00:00\",\"dateModified\":\"2026-04-22T13:17:35+00:00\",\"description\":\"Learn how to A\\\/B test QR code campaigns to maximize conversions. 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