{"id":47081,"date":"2025-09-20T02:34:32","date_gmt":"2025-09-20T02:34:32","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/ultimate-guide-to-qr-code-placement-in-marketing\/"},"modified":"2026-04-22T13:17:35","modified_gmt":"2026-04-22T13:17:35","slug":"ultimate-guide-to-qr-code-placement-in-marketing","status":"publish","type":"post","link":"https:\/\/pageloot.com\/ja\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cc7\u6599\u306bQR\u30b3\u30fc\u30c9\u3092\u914d\u7f6e\u3059\u308b\u305f\u3081\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3"},"content":{"rendered":"

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\n

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\"QR\u30b3\u30fc\u30c9\u914d\u7f6e\u30ac\u30a4\u30c9\"<\/figure>\n\n\n\n

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\u88fd\u54c1\u30d1\u30c3\u30b1\u30fc\u30b8\u3068\u30e9\u30d9\u30eb<\/h3>\n\n\n\n

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\u5e97\u982d\u3001\u540d\u523a\u3001\u770b\u677f<\/h3>\n\n\n\n

\u5e97\u982d\u306e\u770b\u677f\u3084\u30a6\u30a3\u30f3\u30c9\u30a6\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306e\u5834\u5408\u3001\u30b3\u30fc\u30c9\u306f\u76ee\u306e\u9ad8\u3055\u3001\u5730\u9762\u304b\u3089\u7d045\u30d5\u30a3\u30fc\u30c8\uff08\u7d041.5\u30e1\u30fc\u30c8\u30eb\uff09\u306e\u9ad8\u3055\u306b\u914d\u7f6e\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u540d\u523a\u306e\u3088\u3046\u306a\u5c0f\u3055\u306a\u30a2\u30a4\u30c6\u30e0\u3067\u306f\u3001 \u540d\u523a\u306b\u6700\u9069\u306aQR\u30b3\u30fc\u30c9\u30b5\u30a4\u30ba<\/a> \u306f\u901a\u5e381.5cm\u304b\u30892cm\u3067\u3059\u3002 vCard QR\u30b3\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30bf<\/a> \u3092\u30ab\u30fc\u30c9\u306e\u88cf\u9762\u306b\u914d\u7f6e\u3059\u308b\u3053\u3068\u3067\u3001\u8868\u9762\u306e\u30c7\u30b6\u30a4\u30f3\u3092\u3059\u3063\u304d\u308a\u3068\u4fdd\u3061\u3064\u3064\u3001\u53d7\u3051\u53d6\u3063\u305f\u4eba\u304c\u4e00\u5ea6\u306e\u30b9\u30ad\u30e3\u30f3\u3067\u9023\u7d61\u5148\u3092\u4fdd\u5b58\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n

\n\n\n\n\n\n\n\n\n
\u914d\u7f6e\u30bf\u30a4\u30d7<\/th>\n\u63a8\u5968\u30b5\u30a4\u30ba<\/th>\n\u63a8\u5968\u8aa4\u308a\u8a02\u6b63\u30ec\u30d9\u30eb<\/th>\n<\/tr>\n<\/thead>\n
\u540d\u523a<\/td>\n1.5 cm \u2013 2 cm<\/td>\n\u30ec\u30d9\u30ebL\u307e\u305f\u306fM<\/td>\n<\/tr>\n
\u88fd\u54c1\u5305\u88c5<\/td>\n2 cm \u2013 3 cm<\/td>\n\u30ec\u30d9\u30ebQ\u307e\u305f\u306fH<\/td>\n<\/tr>\n
\u30dd\u30b9\u30bf\u30fc\/\u770b\u677f<\/td>\n10 cm\u4ee5\u4e0a\uff08\u8ddd\u96e2\u306b\u4f9d\u5b58\uff09<\/td>\n\u30ec\u30d9\u30ebM<\/td>\n<\/tr>\n
\u30d3\u30eb\u30dc\u30fc\u30c9<\/td>\n40 cm\u4ee5\u4e0a<\/td>\n\u30ec\u30d9\u30ebH<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n

\u30d5\u30ec\u30fc\u30e0\u3068CTA\u3067\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b<\/h2>\n\n\n\n

\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306e\u306a\u3044\u300c\u88f8\u306e\u300dQR\u30b3\u30fc\u30c9\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30b9\u30ad\u30e3\u30f3\u3092\u4fc3\u3059\u3053\u3068\u306f\u3081\u3063\u305f\u306b\u3042\u308a\u307e\u305b\u3093\u3002\u660e\u78ba\u306a\u884c\u52d5\u559a\u8d77\uff08CTA\uff09\u3092\u542b\u3081\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u4f55\u3092\u671f\u5f85\u3067\u304d\u308b\u304b\u3092\u6b63\u78ba\u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30b9\u30ad\u30e3\u30f3\u7387\u3092\u6700\u592752%\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5c02\u9580\u306e QR\u30b3\u30fc\u30c9\u30d5\u30ec\u30fc\u30e0<\/a> \u300c10%\u30aa\u30d5\u306e\u305f\u3081\u306b\u30b9\u30ad\u30e3\u30f3\u300d\u3084\u300c\u30e1\u30cb\u30e5\u30fc\u3092\u898b\u308b\u305f\u3081\u306b\u30b9\u30ad\u30e3\u30f3\u300d\u306e\u3088\u3046\u306a\u6307\u793a\u30c6\u30ad\u30b9\u30c8\u3092\u7d44\u307f\u8fbc\u3093\u3060\u3082\u306e\u3092\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002\u201c<\/p>\n\n\n\n

\u660e\u78ba\u306a\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3001\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u3068\u4fe1\u983c\u6027\u306e\u305f\u3081\u306b\u3082\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30b3\u30fc\u30c9\u306e\u8fd1\u304f\u306b\u77ed\u3044URL\u3084\u8aac\u660e\u7684\u306a\u6307\u793a\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3001\u30b9\u30ad\u30e3\u30f3\u3067\u304d\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u3084\u30b9\u30ad\u30e3\u30f3\u3092\u305f\u3081\u3089\u3046\u30e6\u30fc\u30b6\u30fc\u3067\u3082\u3001\u30ea\u30f3\u30af\u304c\u3069\u3053\u306b\u3064\u306a\u304c\u308b\u304b\u3092\u7406\u89e3\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u900f\u660e\u6027\u306f\u4fe1\u983c\u6027\u3092\u7bc9\u304d\u3001\u5168\u4f53\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002.<\/p>\n\n\n\n

\"QR\u30b3\u30fc\u30c9CTA\u30c7\u30b6\u30a4\u30f3\"<\/figure>\n\n\n\n
\n

\u30c7\u30b8\u30bf\u30eb\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3092\u7c21\u5358\u306b\u5171\u6709\uff1a<\/strong> \u30d1\u30c3\u30b1\u30fc\u30b8\u306b\u30de\u30cb\u30e5\u30a2\u30eb\u3001\u30ab\u30bf\u30ed\u30b0\u3001\u307e\u305f\u306f\u30e1\u30cb\u30e5\u30fc\u3092\u5171\u6709\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u5834\u5408\u306f\u3001\u5f53\u793e\u306e PDF QR\u30b3\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30bf\u30fc<\/a> \u3092\u4f7f\u7528\u3057\u3066\u3001\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30d5\u30a1\u30a4\u30eb\u3092\u30db\u30b9\u30c8\u3057\u3001\u76f4\u63a5\u30ea\u30f3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\u3002.<\/p>\n<\/blockquote>\n\n\n\n

\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3067\u7d50\u679c\u3092\u6700\u5927\u5316<\/h2>\n\n\n\n

\u5c0e\u5165\u3059\u308b \u30c0\u30a4\u30ca\u30df\u30c3\u30afQR\u30b3\u30fc\u30c9<\/a> \u306f\u3001\u3042\u3089\u3086\u308b\u672c\u683c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u306a\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3067\u3059\u3002\u9759\u7684\u30b3\u30fc\u30c9\u3068\u306f\u7570\u306a\u308a\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30b3\u30fc\u30c9\u306f\u3001\u8cc7\u6599\u304c\u5370\u5237\u304a\u3088\u3073\u914d\u5e03\u3055\u308c\u305f\u5f8c\u3067\u3082\u3001\u5b9b\u5148URL\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5909\u66f4\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u67d4\u8edf\u6027\u306b\u3088\u308a\u3001\u30ea\u30f3\u30af\u304c\u58ca\u308c\u305f\u308a\u3001\u5b63\u7bc0\u9650\u5b9a\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u66f4\u65b0\u3057\u305f\u3044\u5834\u5408\u306b\u3001\u518d\u5370\u5237\u306b\u304b\u304b\u308b\u8cbb\u7528\u3092\u5927\u5e45\u306b\u7bc0\u7d04\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n

\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u307e\u305f\u3001\u30b9\u30ad\u30e3\u30f3\u6570\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5730\u7406\u7684\u4f4d\u7f6e\u3001\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u30c7\u30d0\u30a4\u30b9\u306e\u7a2e\u985e\u306a\u3069\u3001\u8cb4\u91cd\u306a\u5206\u6790\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6d1e\u5bdf\u306b\u3088\u308a\u3001 \u5370\u5237\u304a\u3088\u3073\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a> \u306e\u53d6\u308a\u7d44\u307f\u306eROI\u3092\u6e2c\u5b9a\u3057\u3001\u5b9f\u969b\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u6226\u7565\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n

\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n\n\n\n
\u5370\u5237\u3055\u308c\u305fQR\u30b3\u30fc\u30c9\u306e\u7d76\u5bfe\u6700\u5c0f\u30b5\u30a4\u30ba\u306f\u3069\u306e\u304f\u3089\u3044\u3067\u3059\u304b\uff1f<\/strong>

\u6280\u8853\u6a19\u6e96\u3067\u306f1cm\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cc7\u6599\u3067\u78ba\u5b9f\u306b\u30b9\u30ad\u30e3\u30f3\u3067\u304d\u308b\u5b9f\u7528\u7684\u306a\u6700\u5c0f\u30b5\u30a4\u30ba\u306f2 x 2 cm\uff080.8 x 0.8\u30a4\u30f3\u30c1\uff09\u3067\u3059\u3002\u3053\u308c\u3088\u308a\u5c0f\u3055\u3044\u30b5\u30a4\u30ba\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u53e4\u3044\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30e2\u30c7\u30eb\u3084\u7126\u70b9\u306e\u5408\u308f\u306a\u3044\u30ab\u30e1\u30e9\u304c\u30b3\u30fc\u30c9\u3092\u8aad\u307f\u53d6\u308c\u306a\u3044\u30ea\u30b9\u30af\u304c\u5927\u5e45\u306b\u9ad8\u307e\u308a\u307e\u3059\u3002.<\/p> <\/div>

\u30dc\u30c8\u30eb\u306e\u3088\u3046\u306a\u66f2\u9762\u306bQR\u30b3\u30fc\u30c9\u3092\u914d\u7f6e\u3067\u304d\u307e\u3059\u304b\uff1f<\/strong>

\u306f\u3044\u3001\u305f\u3060\u3057\u66f2\u9762\u306b\u3088\u308b\u6b6a\u307f\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30b9\u30ad\u30e3\u30f3\u53ef\u80fd\u6027\u3092\u78ba\u4fdd\u3059\u308b\u306b\u306f\u3001\u30b3\u30fc\u30c9\u304c\u5186\u7b52\u306b\u5dfb\u304d\u3064\u304d\u3059\u304e\u306a\u3044\u3088\u3046\u306b\u5341\u5206\u306b\u5c0f\u3055\u304f\u3059\u308b\u304b\u3001\u30b9\u30ad\u30e3\u30f3\u89d2\u5ea6\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u305f\u3081\u306b\u5bb9\u5668\u306e\u6700\u3082\u5e73\u3089\u306a\u90e8\u5206\u306b\u914d\u7f6e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002.<\/p> <\/div>

\u5370\u5237\u5f8c\u3001QR\u30b3\u30fc\u30c9\u304c\u30b9\u30ad\u30e3\u30f3\u3067\u304d\u306a\u3044\u306e\u306f\u306a\u305c\u3067\u3059\u304b\uff1f<\/strong>

The most common reasons why a QR code is not working include low color contrast, an insufficient quiet zone, or low-resolution printing that causes blurriness. You should always perform a test scan with multiple devices and different lighting conditions before committing to a full print run. By following these technical standards and strategic placement guidelines, you can ensure your marketing materials serve as a seamless bridge to your digital content. To start creating trackable, customizable, and high-resolution codes for your business, explore the professional tools available at Pageloot.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"

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Learn the best practices for size, contrast, and strategic placement on various printed marketing materials.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/ja\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guidelines for Placing QR Codes on Marketing Materials\" \/>\n<meta property=\"og:description\" content=\"Ensure your QR codes are visible and scannable. 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is 2 x 2 cm (0.8 x 0.8 inches). Using a size smaller than this significantly increases the risk that older smartphone models or cameras with poor focus will fail to read the code.","inLanguage":"ja"},"inLanguage":"ja"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/#faq-question-73e0ae68db68","position":2,"url":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/#faq-question-73e0ae68db68","name":"\u30dc\u30c8\u30eb\u306e\u3088\u3046\u306a\u66f2\u9762\u306bQR\u30b3\u30fc\u30c9\u3092\u914d\u7f6e\u3067\u304d\u307e\u3059\u304b\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, but you must account for the distortion caused by the curve. To ensure scannability, you should keep the code small enough that it does not wrap too far around the cylinder, or place it on the flattest part of the container to minimize the scan angle.","inLanguage":"ja"},"inLanguage":"ja"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/#faq-question-ed001132af85","position":3,"url":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/#faq-question-ed001132af85","name":"\u5370\u5237\u5f8c\u3001QR\u30b3\u30fc\u30c9\u304c\u30b9\u30ad\u30e3\u30f3\u3067\u304d\u306a\u3044\u306e\u306f\u306a\u305c\u3067\u3059\u304b\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The most common reasons why a QR code is not working include low color contrast, an insufficient quiet zone, or low-resolution printing that causes blurriness. You should always perform a test scan with multiple devices and different lighting conditions before committing to a full print run. By following these technical standards and strategic placement guidelines, you can ensure your marketing materials serve as a seamless bridge to your digital content. To start creating trackable, customizable, and high-resolution codes for your business, explore the professional tools available at Pageloot.","inLanguage":"ja"},"inLanguage":"ja"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/posts\/47081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/comments?post=47081"}],"version-history":[{"count":5,"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/posts\/47081\/revisions"}],"predecessor-version":[{"id":52842,"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/posts\/47081\/revisions\/52842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/media\/50624"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/media?parent=47081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/categories?post=47081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/tags?post=47081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}