{"id":46030,"date":"2025-09-10T02:46:06","date_gmt":"2025-09-10T02:46:06","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/utm-parameters-for-qr-codes-google-analytics-tips\/"},"modified":"2026-04-22T13:14:03","modified_gmt":"2026-04-22T13:14:03","slug":"utm-parameters-for-qr-codes-google-analytics-tips","status":"publish","type":"post","link":"https:\/\/pageloot.com\/ja\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/","title":{"rendered":"\u8ffd\u8de1\u306e\u305f\u3081\u306bQR\u30b3\u30fc\u30c9\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u8ffd\u52a0\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u7269\u7406\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cc7\u6599\u306e\u3069\u308c\u304c\u5b9f\u969b\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u4fc3\u9032\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u628a\u63e1\u3059\u308b\u306e\u306b\u82e6\u52b4\u3057\u3066\u3044\u307e\u305b\u3093\u304b\uff1f\u9069\u5207\u306a\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u304c\u306a\u3051\u308c\u3070\u3001\u30dd\u30b9\u30bf\u30fc\u3084\u30c1\u30e9\u30b7\u304b\u3089\u306e\u30b9\u30ad\u30e3\u30f3\u306f\u3059\u3079\u3066Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u300c\u30c0\u30a4\u30ec\u30af\u30c8\u300d\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u30d0\u30b1\u30c4\u306b\u6d88\u3048\u3001ROI\u3092\u8a08\u7b97\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u80fd\u3067\u3059\u3002\u3053\u306e\u30ac\u30a4\u30c9\u3067\u306f\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u4f7f\u7528\u3057\u3066\u3001\u3059\u3079\u3066\u306eQR\u30b3\u30fc\u30c9\u30b9\u30ad\u30e3\u30f3\u3092\u6e2c\u5b9a\u53ef\u80fd\u306a\u30c7\u30fc\u30bf\u306b\u5909\u3048\u308b\u65b9\u6cd5\u3092\u8aac\u660e\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">QR\u30b3\u30fc\u30c9\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u304c\u5fc5\u8981\u306a\u7406\u7531<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e6\u30fc\u30b6\u30fc\u304c\u6a19\u6e96\u7684\u306aQR\u30b3\u30fc\u30c9\u3092\u30b9\u30ad\u30e3\u30f3\u3059\u308b\u3068\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08\u7279\u306bGA4\uff09\u306f\u305d\u306e\u8a2a\u554f\u306e\u767a\u751f\u6e90\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u82e6\u52b4\u3059\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u30ab\u30e1\u30e9\u30a2\u30d7\u30ea\u306f\u30ea\u30d5\u30a1\u30e9\u30fc\u30d8\u30c3\u30c0\u30fc\u3092\u6e21\u3055\u305a\u306b\u30d6\u30e9\u30a6\u30b6\u3092\u76f4\u63a5\u958b\u304f\u305f\u3081\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u306f\u901a\u5e38\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u3057\u3066\u5206\u985e\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u6280\u8853\u7684\u306a\u5236\u9650\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u8a2a\u554f\u8005\u304c\u4ee5\u4e0b\u3092\u4ecb\u3057\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u305f\u304b\u3069\u3046\u304b\u3092\u628a\u63e1\u3067\u304d\u307e\u305b\u3093\u3002 <a href=\"https:\/\/pageloot.com\/ja\/qr-codes-on\/flyers\/\">\u30c1\u30e9\u30b7\u306eQR\u30b3\u30fc\u30c9<\/a> \u6216\u3044\u306f <a href=\"https:\/\/pageloot.com\/ja\/qr-codes-on\/business-cards\/\">\u540d\u523a\u306eQR\u30b3\u30fc\u30c9<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UTM\uff08Urchin Tracking Module\uff09\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u306f\u3001URL\u306e\u672b\u5c3e\u306b\u8ffd\u52a0\u3055\u308c\u308b\u30b7\u30f3\u30d7\u30eb\u306a\u30c6\u30ad\u30b9\u30c8\u30bf\u30b0\u3067\u3059\u3002\u8a2a\u554f\u8005\u304c\u3053\u308c\u3089\u306e\u30bf\u30b0\u3092\u542b\u3080\u30b3\u30fc\u30c9\u3092\u30b9\u30ad\u30e3\u30f3\u3059\u308b\u3068\u3001GA4\u306f\u305d\u306e\u60c5\u5831\u3092\u62bd\u51fa\u3057\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u6b63\u3057\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30bd\u30fc\u30b9\u3001\u304a\u3088\u3073\u30e1\u30c7\u30a3\u30a2\u306b\u7d10\u4ed8\u3051\u307e\u3059\u3002\u3053\u306e\u8a2d\u5b9a\u3092\u5b9f\u88c5\u3059\u308b\u3053\u3068\u306f\u3001\u4ee5\u4e0b\u306e\u4e3b\u8981\u306a\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002 <a href=\"https:\/\/pageloot.com\/ja\/qr-code-marketing\/tracking-qr-codes\/\">\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\uff31\uff32\u30b3\u30fc\u30c9<\/a> \u3055\u307e\u3056\u307e\u306a\u7269\u7406\u7684\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u52b9\u679c\u7684\u306b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u306e\u305f\u3081\u306e\u6b63\u3057\u3044UTM\u30bf\u30b0\u306e\u9078\u629e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30af\u30ea\u30fc\u30f3\u306a\u30c7\u30fc\u30bf\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u53b3\u683c\u306a\u547d\u540d\u898f\u5247\u306b\u5f93\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f\u5927\u6587\u5b57\u3068\u5c0f\u6587\u5b57\u3092\u533a\u5225\u3059\u308b\u305f\u3081\u3001\u300cQR<em>Code\u300d\u3068\u300cqr<\/em>code\u300d\u306f\u30ec\u30dd\u30fc\u30c8\u5185\u3067\u5225\u3005\u306e\u30a8\u30f3\u30c8\u30ea\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u3001\u30a4\u30f3\u30b5\u30a4\u30c8\u304c\u65ad\u7247\u5316\u3055\u308c\u307e\u3059\u3002\u4e00\u8cab\u6027\u306f\u3001\u3042\u306a\u305f\u306e <a href=\"https:\/\/pageloot.com\/ja\/blog\/qr-code-analytics-track-performance-in-5-steps\/\">QR\u30b3\u30fc\u30c9\u5206\u6790<\/a> \u304c\u8aad\u307f\u3084\u3059\u304f\u3001\u89e3\u91c8\u3057\u3084\u3059\u3044\u3053\u3068\u3092\u4fdd\u8a3c\u3059\u308b\u9375\u3067\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u4e0b\u306e\u8868\u306f\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u4f7f\u7528\u3059\u3079\u304d\u4e3b\u8981\u306a\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u307e\u3068\u3081\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\">\n<table class=\"wp-block-table__content\">\n<thead>\n<tr>\n<th>\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc<\/th>\n<th>\u76ee\u7684<\/th>\n<th>\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>utm_source<\/strong><\/td>\n<td>\u7269\u7406\u7684\u306a\u5834\u6240\u307e\u305f\u306f\u8cc7\u6599\u3092\u8b58\u5225\u3057\u307e\u3059\u3002.<\/td>\n<td>\u770b\u677f\u3001\u30c1\u30e9\u30b7\u3001, <a href=\"https:\/\/pageloot.com\/ja\/qr-codes-on\/vehicles\/\">\u8eca\u4e21<\/a><\/td>\n<\/tr>\n<tr>\n<td><strong>utm_medium<\/strong><\/td>\n<td>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3092\u8b58\u5225\u3057\u307e\u3059\uff08`qr_code`\u3092\u4f7f\u7528\uff09\u3002.<\/td>\n<td>qr_code<\/td>\n<\/tr>\n<tr>\n<td><strong>utm_campaign<\/strong><\/td>\n<td>\u7279\u5b9a\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u540d\u524d\u3002.<\/td>\n<td>summer<em>promo<\/em>2024<\/td>\n<\/tr>\n<tr>\n<td><strong>utm_content<\/strong><\/td>\n<td>\u5e83\u544a\u306e\u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u533a\u5225\u3057\u307e\u3059\u3002.<\/td>\n<td>left<em>sidebar, blue<\/em>\u8a2d\u8a08<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u30d7\u30ed\u306e\u30d2\u30f3\u30c8\uff1a<\/strong> \u3059\u3079\u3066\u306eUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u306b\u306f\u5e38\u306b\u5c0f\u6587\u5b57\u3092\u4f7f\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u8aa4\u3063\u3066\u91cd\u8907\u3059\u308b\u30ab\u30c6\u30b4\u30ea\u304c\u4f5c\u6210\u3055\u308c\u308b\u306e\u3092\u9632\u304e\u3001\u3059\u3079\u3066\u306e\u30b9\u30ad\u30e3\u30f3\u30c7\u30fc\u30bf\u304c\u5358\u4e00\u306e\u30ec\u30dd\u30fc\u30c8\u306b\u7d71\u5408\u3055\u308c\u305f\u72b6\u614b\u3092\u4fdd\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u8ffd\u8de1\u53ef\u80fd\u306aQR\u30ea\u30f3\u30af\u3092\u69cb\u7bc9\u3059\u308b\u624b\u9806<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ffd\u8de1\u53ef\u80fd\u306aURL\u306e\u4f5c\u6210\u306f\u7c21\u5358\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u304c\u3001\u6280\u8853\u7684\u306a\u30a8\u30e9\u30fc\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u306f\u6b63\u78ba\u3055\u304c\u5fc5\u8981\u3067\u3059\u3002URL\u306e\u5f62\u5f0f\u304c\u6b63\u3057\u304f\u306a\u3044\u5834\u5408\u3001404\u30a8\u30e9\u30fc\u306b\u3064\u306a\u304c\u308b\u304b\u3001\u307e\u305f\u306f\u7d50\u679c\u3068\u3057\u3066 <a href=\"https:\/\/pageloot.com\/ja\/qr-code-marketing\/why-qr-code-not-working\/\">QR\u30b3\u30fc\u30c9\u304c\u6a5f\u80fd\u3057\u306a\u3044\u7406\u7531<\/a> \u30e9\u30a4\u30d6\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4e2d\u306b\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30bf\u30b0\u4ed8\u304dURL\u3092\u751f\u6210\u3059\u308b<\/strong>\uff1a\u4fe1\u983c\u3067\u304d\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3URL\u30d3\u30eb\u30c0\u30fc\u3092\u4f7f\u7528\u3057\u3066\u3001\u76ee\u7684\u306e\u30ea\u30f3\u30af\u3068\u5bfe\u5fdc\u3059\u308bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u5165\u529b\u3057\u307e\u3059\u3002.<\/li>\n<li><strong>URL\u306e\u9577\u3055\u306b\u5bfe\u5fdc\u3059\u308b<\/strong>\uff1a\u8907\u6570\u306eUTM\u30bf\u30b0\u3092\u542b\u3080\u9577\u3044URL\u306f\u3001\u9ad8\u5bc6\u5ea6\u3067\u8907\u96d1\u306aQR\u30d1\u30bf\u30fc\u30f3\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u5c0f\u3055\u306a\u30e2\u30b8\u30e5\u30fc\u30eb\u306f\u3001\u7279\u306b\u6697\u3044\u5834\u6240\u3067\u306f\u3001\u53e4\u3044\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u30ab\u30e1\u30e9\u3067\u306f\u8aad\u307f\u53d6\u308a\u304c\u56f0\u96e3\u306a\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002.<\/li>\n<li><strong>\u30b8\u30a7\u30cd\u30ec\u30fc\u30bf\u30fc\u3092\u9078\u629e\u3059\u308b<\/strong>\uff1a\u6700\u7d42\u7684\u306aURL\u3092 <a href=\"https:\/\/pageloot.com\/ja\/website-qr-code-generator\/\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8QR\u30b3\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30bf\u30fc<\/a> \u306b\u5165\u529b\u3057\u3066\u3001\u8996\u899a\u7684\u306a\u30b3\u30fc\u30c9\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002.<\/li>\n<li><strong>\u30b9\u30ad\u30e3\u30f3\u30c6\u30b9\u30c8\u3092\u5b9f\u884c\u3059\u308b<\/strong>\uff1a\u5927\u91cf\u5370\u5237\u306b\u9032\u3080\u524d\u306b\u3001\u3044\u304f\u3064\u304b\u306e\u7570\u306a\u308b\u30c7\u30d0\u30a4\u30b9\u3067\u30b3\u30fc\u30c9\u3092\u30b9\u30ad\u30e3\u30f3\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u30d6\u30e9\u30a6\u30b6\u304cUTM\u30bf\u30b0\u4ed8\u304dURL\u3092\u6b63\u3057\u304f\u8868\u793a\u3059\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u9ad8\u3044\u30b9\u30ad\u30e3\u30f3\u53ef\u80fd\u6027\u3092\u7dad\u6301\u3057\u3001\u8cc7\u6599\u304c\u5370\u5237\u3055\u308c\u305f\u5f8c\u3067\u3082\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30ea\u30f3\u30af\u3092\u66f4\u65b0\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u306b\u306f\u3001 <strong><a href=\"https:\/\/pageloot.com\/ja\/dynamic-qr-code-generator\/\">\u30c0\u30a4\u30ca\u30df\u30c3\u30afQR\u30b3\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30bf\u30fc<\/a><\/strong>. \u3092\u4f7f\u7528\u3057\u307e\u3059\u3002\u3053\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u30c1\u30e9\u30b7\u3084\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u3092\u518d\u5370\u5237\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u8aa4\u5b57\u3092\u4fee\u6b63\u3057\u305f\u308a\u3001\u76ee\u7684\u306e\u30ea\u30f3\u30af\u3092\u5909\u66f4\u3057\u305f\u308a\u3067\u304d\u307e\u3059\u3002.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u52d5\u7684QR\u30b3\u30fc\u30c9\u304c\u5206\u6790\u306b\u4e0d\u53ef\u6b20\u306a\u7406\u7531<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6280\u8853\u7684\u306b\u306f\u9759\u7684QR\u30b3\u30fc\u30c9\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u8ffd\u52a0\u3067\u304d\u307e\u3059\u304c\u3001\u30d7\u30ed\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u307b\u3068\u3093\u3069\u63a8\u5968\u3055\u308c\u307e\u305b\u3093\u3002\u9759\u7684QR\u30b3\u30fc\u30c9\u306f\u3001\u9577\u3044URL\u5168\u4f53\u3092\u30d4\u30af\u30bb\u30eb\u30d1\u30bf\u30fc\u30f3\u306b\u76f4\u63a5\u57cb\u3081\u8fbc\u307f\u307e\u3059\u3002\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30bf\u30b0\u306b\u3088\u3063\u3066URL\u304c\u9577\u304f\u306a\u308b\u306b\u3064\u308c\u3066\u3001\u30b3\u30fc\u30c9\u306f\u307e\u3059\u307e\u3059\u9ad8\u5bc6\u5ea6\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u5bc6\u5ea6\u306f\u3001\u5370\u5237\u304c\u5c0f\u3055\u3044\u5834\u5408\u3084\u74b0\u5883\u304c\u6697\u3044\u5834\u5408\u306b\u3001\u30b9\u30ad\u30e3\u30f3\u5931\u6557\u306e\u30ea\u30b9\u30af\u3092\u5927\u5e45\u306b\u9ad8\u3081\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u52d5\u7684QR\u30b3\u30fc\u30c9\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30d6\u30ea\u30c3\u30b8\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u3053\u3068\u3067\u3053\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3057\u307e\u3059\u3002\u7269\u7406\u7684\u306a\u30b3\u30fc\u30c9\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u6700\u7d42\u7684\u306aUTM\u30bf\u30b0\u4ed8\u304dURL\u306b\u9001\u4fe1\u3059\u308b\u77ed\u3044\u6c38\u7d9a\u7684\u306a\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u30ea\u30f3\u30af\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u30012\u3064\u306e\u5927\u304d\u306a\u5229\u70b9\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/square-simple-illustration-on-white-background-with-blue-and-light-grey-accents-7246-5b39ff295427.webp\" alt=\"\u52d5\u7684QR\u5206\u6790\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8aad\u307f\u53d6\u308a\u3084\u3059\u3055\u306e\u5411\u4e0a<\/strong>: \u30b3\u30fc\u30c9\u306e\u7269\u7406\u7684\u306a\u30d1\u30bf\u30fc\u30f3\u306f\u3001\u5b9b\u5148\u30ea\u30f3\u30af\u306b\u3044\u304f\u3064\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8ffd\u52a0\u3057\u3066\u3082\u3001\u30b7\u30f3\u30d7\u30eb\u3067\u8aad\u307f\u3084\u3059\u3044\u307e\u307e\u3067\u3059\u3002.<\/li>\n<li><strong>\u904b\u7528\u4e0a\u306e\u67d4\u8edf\u6027<\/strong>: \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u306b\u9593\u9055\u3044\u3092\u898b\u3064\u3051\u305f\u308a\u3001\u5370\u5237\u5f8c\u306b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u5909\u66f4\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u5834\u5408\u3067\u3082\u3001 <a href=\"https:\/\/pageloot.com\/ja\/how-to\/edit-qr-codes\/\">QR\u30b3\u30fc\u30c9\u3092\u7de8\u96c6<\/a> \u7ba1\u7406\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u304b\u3089\u5373\u5ea7\u306b\u3067\u304d\u307e\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Google Analytics 4\u3067QR\u30b9\u30ad\u30e3\u30f3\u30c7\u30fc\u30bf\u3092\u8868\u793a\u3059\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u30a2\u30af\u30c6\u30a3\u30d6\u306b\u306a\u308b\u3068\u3001GA4\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u5185\u3067\u30aa\u30d5\u30e9\u30a4\u30f3\u8cc7\u6599\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u76f4\u63a5\u76e3\u8996\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3069\u306e\u7269\u7406\u7684\u306a\u914d\u7f6e\u304c\u6700\u3082\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u304b\u3092\u6b63\u78ba\u306b\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GA4\u3092\u958b\u304d\u3001 <strong>\u30ec\u30dd\u30fc\u30c8<\/strong> \u30bb\u30af\u30b7\u30e7\u30f3\u306b\u79fb\u52d5\u3057\u3001\u6b21\u306b <strong>\u96c6\u5ba2<\/strong> \u305d\u3057\u3066 <strong>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97<\/strong>.<\/li>\n<li>\u30d7\u30e9\u30a4\u30de\u30ea\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306e\u30c9\u30ed\u30c3\u30d7\u30c0\u30a6\u30f3\u3092\u898b\u3064\u3051\u3066\u3001 <strong>\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30e1\u30c7\u30a3\u30a2<\/strong>. \u306b\u5909\u66f4\u3057\u307e\u3059\u3002\u63a8\u5968\u3055\u308c\u308b\u547d\u540d\u898f\u5247\u3092\u4f7f\u7528\u3057\u305f\u5834\u5408\u3001`qr_code`\u304c\u30ea\u30b9\u30c8\u306b\u8868\u793a\u3055\u308c\u308b\u306f\u305a\u3067\u3059\u3002.<\/li>\n<li>\u9752\u3044\u300c+\u300d\u30a2\u30a4\u30b3\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u30bb\u30ab\u30f3\u30c0\u30ea\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3057\u3001 <strong>\u30bb\u30c3\u30b7\u30e7\u30f3\u30bd\u30fc\u30b9<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30d3\u30e5\u30fc\u306f\u3001\u7570\u306a\u308b\u5e97\u8217\u306e\u5834\u6240\u3084\u5370\u5237\u7269\u306a\u3069\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u4fc3\u9032\u3057\u3066\u3044\u308b\u7279\u5b9a\u306e\u30bd\u30fc\u30b9\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002 <a href=\"https:\/\/pageloot.com\/ja\/blog\/tracking-qr-code-scans-over-time\/\">\u6642\u9593\u7d4c\u904e\u306b\u4f34\u3046QR\u30b3\u30fc\u30c9\u30b9\u30ad\u30e3\u30f3\u306e\u8ffd\u8de1<\/a>, \u3001\u5b63\u7bc0\u7684\u306a\u50be\u5411\u3092\u7279\u5b9a\u3057\u3001\u3069\u306e\u7269\u7406\u30c1\u30e3\u30cd\u30eb\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u306b\u5bfe\u3057\u3066\u6700\u9ad8\u306eROI\u3092\u63d0\u4f9b\u3059\u308b\u304b\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-a76fca66bed4\"><strong class=\"schema-faq-question\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001QR\u30b3\u30fc\u30c9\u304c\u30b9\u30ad\u30e3\u30f3\u3057\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u304b\uff1f<\/strong> <p class=\"schema-faq-answer\">Adding UTM tags to a static QR code makes the pattern more complex and harder to scan. However, when you use a dynamic QR code, the density remains low because the code only contains a short redirect URL, ensuring a fast and reliable scanning experience.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-de149e56e1f0\"><strong class=\"schema-faq-question\">GA4\u3067QR\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u300c\u672a\u5272\u308a\u5f53\u3066\u300d\u3068\u8868\u793a\u3055\u308c\u308b\u306e\u306f\u306a\u305c\u3067\u3059\u304b\uff1f<\/strong> <p class=\"schema-faq-answer\">Traffic is categorized as &#8220;Unassigned&#8221; when GA4 does not recognize the `utmmedium` tag. To avoid this, use a standard medium like `qrcode`. If the traffic still appears as unassigned, you may need to create a Custom Channel Group in your GA4 settings to tell the system how to group your offline traffic.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-2b0e5ab7971e\"><strong class=\"schema-faq-question\">\u5404\u30b9\u30ad\u30e3\u30f3\u306e\u5730\u7406\u7684\u4f4d\u7f6e\u3092\u8ffd\u8de1\u3067\u304d\u307e\u3059\u304b\uff1f<\/strong> <p class=\"schema-faq-answer\">Google Analytics provides approximate geographic data based on the user&#8217;s IP address. For more precise insights, you can use geolocation analytics for QR codes provided by your QR management platform, which can often show scan data down to the city level in real-time. Properly tagging your links removes the guesswork from your offline marketing strategy. By combining UTM parameters with dynamic technology, you bridge the gap between your physical touchpoints and your digital reporting. If you are ready to start measuring the impact of your print materials, use our link QR code generator to create your first trackable campaign.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>QR\u30b3\u30fc\u30c9\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8ffd\u52a0\u3057\u3066\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u30aa\u30d5\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u8ffd\u8de1\u3059\u308b\u65b9\u6cd5\u3092\u5b66\u3073\u307e\u3057\u3087\u3046\u3002\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6539\u5584\u3057\u3001\u52d5\u7684QR\u30b3\u30fc\u30c9\u3092\u4f7f\u7528\u3057\u3001GA4\u3067\u30c7\u30fc\u30bf\u3092\u76e3\u8996\u3057\u307e\u3057\u3087\u3046\u3002.<\/p>","protected":false},"author":17,"featured_media":50187,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-46030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Add UTM Parameters to QR Codes for Tracking<\/title>\n<meta name=\"description\" content=\"Learn how to add UTM parameters to QR codes to track offline marketing in Google Analytics. 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to scan. However, when you use a dynamic QR code, the density remains low because the code only contains a short redirect URL, ensuring a fast and reliable scanning experience.","inLanguage":"ja"},"inLanguage":"ja"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-de149e56e1f0","position":2,"url":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-de149e56e1f0","name":"Why is my QR traffic showing up as u005cu0022Unassignedu005cu0022 in GA4?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Traffic is categorized as u005cu0022Unassignedu005cu0022 when GA4 does not recognize the `utmmedium` tag. To avoid this, use a standard medium like `qrcode`. If the traffic still appears as unassigned, you may need to create a Custom Channel Group in your GA4 settings to tell the system how to group your offline traffic.","inLanguage":"ja"},"inLanguage":"ja"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-2b0e5ab7971e","position":3,"url":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-2b0e5ab7971e","name":"\u5404\u30b9\u30ad\u30e3\u30f3\u306e\u5730\u7406\u7684\u4f4d\u7f6e\u3092\u8ffd\u8de1\u3067\u304d\u307e\u3059\u304b\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Google Analytics provides approximate geographic data based on the user's IP address. For more precise insights, you can use geolocation analytics for QR codes provided by your QR management platform, which can often show scan data down to the city level in real-time. Properly tagging your links removes the guesswork from your offline marketing strategy. By combining UTM parameters with dynamic technology, you bridge the gap between your physical touchpoints and your digital reporting. If you are ready to start measuring the impact of your print materials, use our link QR code generator to create your first trackable campaign.","inLanguage":"ja"},"inLanguage":"ja"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/posts\/46030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/comments?post=46030"}],"version-history":[{"count":8,"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/posts\/46030\/revisions"}],"predecessor-version":[{"id":52727,"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/posts\/46030\/revisions\/52727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/media\/50187"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/media?parent=46030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/categories?post=46030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/tags?post=46030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}