{"id":40256,"date":"2025-06-25T03:44:49","date_gmt":"2025-06-25T03:44:49","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/qr-codes-for-data-driven-personalization\/"},"modified":"2026-04-22T13:17:34","modified_gmt":"2026-04-22T13:17:34","slug":"qr-codes-for-data-driven-personalization","status":"publish","type":"post","link":"https:\/\/pageloot.com\/ja\/blog\/qr-codes-for-data-driven-personalization\/","title":{"rendered":"\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306bQR\u30b3\u30fc\u30c9\u3092\u6d3b\u7528\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"

\u7269\u7406\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cc7\u6599\u3068\u30c7\u30b8\u30bf\u30eb\u30c7\u30fc\u30bf\u6226\u7565\u306e\u9593\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u306e\u306b\u82e6\u52b4\u3057\u3066\u3044\u307e\u305b\u3093\u304b\uff1f\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u8ffd\u8de1\u3067\u304d\u306a\u3044\u3068\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4fc3\u9032\u3059\u308b\u771f\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9867\u5ba2\u4f53\u9a13\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5931\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u30ac\u30a4\u30c9\u3067\u306f\u3001QR\u30b3\u30fc\u30c9\u304c\u3069\u306e\u3088\u3046\u306b\u5b9f\u7528\u7684\u306a\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3057\u3001\u6226\u7565\u7684\u3067\u73fe\u5b9f\u4e16\u754c\u3067\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u304b\u3092\u8aac\u660e\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n

\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u53ce\u96c6\u306b\u304a\u3051\u308bQR\u30b3\u30fc\u30c9\u306e\u5f79\u5272<\/h2>\n\n\n\n

\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u304c\u6bb5\u968e\u7684\u306b\u5ec3\u6b62\u3055\u308c\u308b\u306b\u3064\u308c\u3066\u3001\u4f01\u696d\u306f\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3001\u3064\u307e\u308a\u6240\u6709\u3059\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u901a\u3058\u3066\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304b\u3089\u76f4\u63a5\u53ce\u96c6\u3055\u308c\u308b\u60c5\u5831\u306b\u7126\u70b9\u3092\u79fb\u3057\u3066\u3044\u307e\u3059\u3002\u6700\u8fd1\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001 \u4f01\u696d\u306e95%\u304c<\/a> \u3053\u306e\u8cb4\u91cd\u306a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u306e\u306bQR\u30b3\u30fc\u30c9\u304c\u5f79\u7acb\u3064\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002QR\u30b3\u30fc\u30c9\u3092 \u88fd\u54c1\u5305\u88c5<\/a> \u307e\u305f\u306f\u5c0f\u58f2\u5e97\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306b\u914d\u7f6e\u3059\u308b\u3053\u3068\u3067\u3001\u53d7\u52d5\u7684\u306a\u7269\u7406\u7684\u30aa\u30d6\u30b8\u30a7\u30af\u30c8\u3092CRM\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u30c7\u30b8\u30bf\u30eb\u30a8\u30f3\u30c8\u30ea\u30fc\u30dd\u30a4\u30f3\u30c8\u306b\u5909\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n

\u9867\u5ba2\u304c\u30b3\u30fc\u30c9\u3092\u30b9\u30ad\u30e3\u30f3\u3059\u308b\u3068\u3001\u5916\u90e8\u306e\u30c8\u30e9\u30c3\u30ab\u30fc\u3084\u9ad8\u4fa1\u306a\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u306b\u983c\u308b\u3053\u3068\u306a\u304f\u3001\u305d\u306e\u884c\u52d5\u306b\u3059\u3050\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u76f4\u63a5\u7684\u306a\u3064\u306a\u304c\u308a\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u8208\u5473\u3084\u7fd2\u6163\u306b\u3064\u3044\u3066\u3088\u308a\u6b63\u78ba\u306a\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002QR\u30b3\u30fc\u30c9\u3092\u30c7\u30b8\u30bf\u30eb\u3067\u306e\u63e1\u624b\u3068\u8003\u3048\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u305d\u308c\u306f\u3001\u9867\u5ba2\u304c\u7269\u7406\u7684\u306a\u4e16\u754c\u3067\u4f55\u3092\u898b\u3066\u3044\u308b\u306e\u304b\u3092\u6b63\u78ba\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3059\u308b\u4f1a\u8a71\u3092\u958b\u59cb\u3057\u3001\u6210\u529f\u3059\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u57fa\u76e4\u3092\u5f62\u6210\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n

\u30c0\u30a4\u30ca\u30df\u30c3\u30afQR\u30b3\u30fc\u30c9\u3067\u53d6\u5f97\u3055\u308c\u308b\u91cd\u8981\u306a\u6307\u6a19<\/h2>\n\n\n\n

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\n\n\n\n\n\n\n\n\n
\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8<\/th>\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a4\u30f3\u30b5\u30a4\u30c8<\/th>\n<\/tr>\n<\/thead>\n
\u30b9\u30ad\u30e3\u30f3\u5834\u6240<\/strong><\/td>\n\u5730\u57df\u7684\u306a\u30db\u30c3\u30c8\u30b9\u30dd\u30c3\u30c8\u3092\u7279\u5b9a\u3057\u3001\u30ed\u30fc\u30ab\u30eb\u5e83\u544a\u8cbb\u3068\u6d41\u901a\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002.<\/td>\n<\/tr>\n
\u30c7\u30d0\u30a4\u30b9\u30fb\u30bf\u30a4\u30d7<\/strong><\/td>\n\u30e6\u30fc\u30b6\u30fc\u304ciOS\u3068Android\u306e\u3069\u3061\u3089\u3092\u597d\u3080\u304b\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30c7\u30b6\u30a4\u30f3\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002.<\/td>\n<\/tr>\n
\u6642\u9593\u3068\u65e5\u4ed8<\/strong><\/td>\n\u5c06\u6765\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u6295\u7a3f\u306e\u305f\u3081\u306e\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u30d4\u30fc\u30af\u6642\u9593\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002.<\/td>\n<\/tr>\n
\u7dcf\u30b9\u30ad\u30e3\u30f3\u6570 vs. \u30e6\u30cb\u30fc\u30af\u30b9\u30ad\u30e3\u30f3\u6570<\/strong><\/td>\n\u5168\u4f53\u7684\u306a\u30ea\u30fc\u30c1\u3068\u3001\u500b\u3005\u306e\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u95a2\u5fc3\u306e\u6df1\u3055\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n

\u3053\u308c\u3089\u306e\u57fa\u672c\u7684\u306a\u6307\u6a19\u306b\u52a0\u3048\u3066\u3001\u4ee5\u4e0b\u3092\u5b9f\u88c5\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059 \u4f4d\u7f6e\u60c5\u5831\u5206\u6790<\/a> \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u6d17\u7df4\u3055\u305b\u308b\u305f\u3081\u3067\u3059\u3002IP\u30d9\u30fc\u30b9\u306e\u8ffd\u8de1\u306f\u81ea\u52d5\u7684\u306b\u90fd\u5e02\u30ec\u30d9\u30eb\u306e\u7cbe\u5ea6\u3092\u63d0\u4f9b\u3057\u307e\u3059\u304c\u3001GPS\u30d9\u30fc\u30b9\u306e\u8ffd\u8de1\u306f\u6570\u30e1\u30fc\u30c8\u30eb\u4ee5\u5185\u306e\u7cbe\u5ea6\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u6b63\u78ba\u306aGPS\u30c7\u30fc\u30bf\u306e\u53d6\u5f97\u306b\u306f\u660e\u793a\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u306e\u540c\u610f\u304c\u5fc5\u8981\u3067\u3042\u308a\u3001\u900f\u660e\u6027\u3092\u6301\u3063\u3066\u4f7f\u7528\u3055\u308c\u308b\u5834\u5408\u3001\u5730\u57df\u9650\u5b9a\u306e\u30aa\u30d5\u30a1\u30fc\u3084\u5e97\u8217\u691c\u7d22\u30c4\u30fc\u30eb\u3068\u3057\u3066\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3068\u306a\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n

\n

\u4eca\u3059\u3050\u30c7\u30fc\u30bf\u6226\u7565\u3092\u6700\u9069\u5316\u3057\u307e\u3057\u3087\u3046\uff1a<\/strong> \u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002 Pageloot\u30c0\u30a4\u30ca\u30df\u30c3\u30afQR\u30b3\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30bf\u30fc<\/a> \u9867\u5ba2\u884c\u52d5\u306b\u95a2\u3059\u308b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u8ffd\u8de1\u53ef\u80fd\u306a\u30b3\u30fc\u30c9\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002.<\/p>\n<\/blockquote>\n\n\n\n

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\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u306fROI\u5411\u4e0a\u3078\u306e\u7b2c\u4e00\u6b69\u306b\u904e\u304e\u307e\u305b\u3093\u3002\u771f\u306e\u4fa1\u5024\u306f\u3001\u305d\u306e\u60c5\u5831\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u4f53\u9a13\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u304b\u306b\u3042\u308a\u307e\u3059\u3002\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u306e\u4e00\u3064\u306f\u3001\u5730\u57df\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001 \u30b9\u30ad\u30e3\u30f3\u4f4d\u7f6e\u30c7\u30fc\u30bf<\/a> \u3092\u4f7f\u7528\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u6700\u5bc4\u308a\u306e\u5b9f\u5e97\u8217\u306b\u81ea\u52d5\u7684\u306b\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3057\u305f\u308a\u3001\u73fe\u5730\u306e\u8a00\u8a9e\u3067\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6469\u64e6\u304c\u6e1b\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u73fe\u5728\u306e\u74b0\u5883\u306b\u5408\u308f\u305b\u3066\u7279\u5225\u306b\u69cb\u7bc9\u3055\u308c\u305f\u3088\u3046\u306b\u611f\u3058\u3089\u308c\u307e\u3059\u3002.<\/p>\n\n\n\n

\u3082\u3046\u4e00\u3064\u306e\u91cd\u8981\u306a\u6226\u7565\u306f\u3001\u30c7\u30d0\u30a4\u30b9\u306e\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u5206\u6790\u3067\u30b9\u30ad\u30e3\u30f3\u306e\u5927\u90e8\u5206\u304c\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u304b\u3089\u767a\u751f\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u3001 QR\u30b3\u30fc\u30c9\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8<\/a> \u304c\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306b\u6700\u9069\u5316\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u5e45\u304c\u5c11\u306a\u304f\u3068\u308248\u30d4\u30af\u30bb\u30eb\u306e\u30bf\u30c3\u30c1\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30dc\u30bf\u30f3\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3084\u3001\u76f4\u5e30\u7387\u3092\u9632\u3050\u305f\u3081\u306b\u30da\u30fc\u30b8\u304c3\u79d2\u4ee5\u5185\u306b\u8aad\u307f\u8fbc\u307e\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u307e\u3059\u3002.<\/p>\n\n\n\n

\u6700\u5f8c\u306b\u3001\u884c\u52d5\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u5e38\u306b\u610f\u8b58\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002QR\u30b3\u30fc\u30c9\u3092Meta Pixel\u3084Google Analytics\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u3068\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u7279\u5b9a\u306e\u30b3\u30fc\u30c9\u3092\u30b9\u30ad\u30e3\u30f3\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3001\u5f8c\u3067\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3067\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u99c5\u306e\u7269\u7406\u7684\u306a\u30dd\u30b9\u30bf\u30fc\u3068\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d5\u30a3\u30fc\u30c9\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5272\u5f15\u3092\u30c8\u30ea\u30ac\u30fc\u3059\u308b\u3088\u3046\u306a\u3001\u4e00\u8cab\u3057\u305f\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u4f53\u9a13\u304c\u751f\u307e\u308c\u307e\u3059\u3002.<\/p>\n\n\n\n

QR\u30b3\u30fc\u30c9\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b9\u30bf\u30c3\u30af\u3068\u7d71\u5408\u3059\u308b<\/h2>\n\n\n\n

\u30c7\u30fc\u30bf\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u3001QR\u30b3\u30fc\u30c9\u306e\u5206\u6790\u306f\u72ec\u7acb\u3057\u305f\u30b5\u30a4\u30ed\u306b\u7559\u307e\u308b\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30b9\u30ad\u30e3\u30f3\u30c7\u30fc\u30bf\u3092\u65e2\u5b58\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30b9\u30bf\u30c3\u30af\u3068\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u6642\u9593\u3092\u7bc0\u7d04\u3057\u7cbe\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u81ea\u52d5\u5316\u3055\u308c\u305f\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u5e38\u306b\u4ed8\u52a0\u3059\u3079\u304d\u3067\u3059 UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc<\/a> QR\u30b3\u30fc\u30c9\u306e\u30ea\u30f3\u30af\u5148URL\u306b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u8cc7\u6599\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304cGoogle Analytics 4\u306b\u6b63\u3057\u304f\u8868\u793a\u3055\u308c\u3001QR\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u76f4\u63a5\u6bd4\u8f03\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n

\u3055\u3089\u306b\u3001 \u30b0\u30fc\u30b0\u30eb\u30d5\u30a9\u30fc\u30e0QR\u30b3\u30fc\u30c9<\/a> \u3092\u4f7f\u7528\u3057\u3066\u3001CRM\u306b\u76f4\u63a5\u6d41\u308c\u308b\u30ea\u30fc\u30c9\u60c5\u5831\u3092\u53ce\u96c6\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u8a2d\u5b9a\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b9\u30ad\u30e3\u30f3\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u57fa\u3065\u3044\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u304a\u793c\u30e1\u30fc\u30eb\u3084\u7279\u5b9a\u306e\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u9001\u4fe1\u306a\u3069\u3001\u5373\u5ea7\u306e\u81ea\u52d5\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u304c\u3001\u624b\u52d5\u4ecb\u5165\u306a\u3057\u306724\u6642\u9593365\u65e5\u7a3c\u50cd\u3059\u308b\u30ea\u30fc\u30c9\u751f\u6210\u30de\u30b7\u30f3\u3078\u3068\u5909\u8c8c\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n

\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u5e38\u306b\u6700\u9ad8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3059\u308b\u3088\u3046\u306b\u3001A\/B\u30c6\u30b9\u30c8\u306e\u5b9a\u671f\u7684\u306a\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3092\u5b9f\u65bd\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3055\u307e\u3056\u307e\u306a\u30c7\u30b6\u30a4\u30f3\u3001\u8272\u3001\u307e\u305f\u306f\u884c\u52d5\u559a\u8d77\u306e\u30d5\u30ec\u30fc\u30ba\u3092\u8a66\u3057\u3066\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u6700\u3082\u97ff\u304f\u3082\u306e\u3092\u898b\u3064\u3051\u3066\u304f\u3060\u3055\u3044\u3002 QR\u30b3\u30fc\u30c9\u306eA\/B\u30c6\u30b9\u30c8\u3092\u884c\u3046\u3053\u3068\u3067<\/a>, \u3001\u3069\u306e\u8996\u899a\u8981\u7d20\u304c\u6700\u3082\u9ad8\u3044\u30b9\u30ad\u30e3\u30f3\u7387\u3092\u4fc3\u9032\u3059\u308b\u304b\u3092\u5224\u65ad\u3057\u3001\u305d\u306e\u7d50\u679c\u3092\u3088\u308a\u5927\u898f\u6a21\u306a\u5370\u5237\u304a\u3088\u3073\u30c7\u30b8\u30bf\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u9069\u7528\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n

\n

\u3059\u3079\u3066\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u6e2c\u5b9a\u3059\u308b\uff1a<\/strong> \u63a2\u7d22\u3059\u308b Pageloot\u306e\u5206\u6790\u3068\u8ffd\u8de1<\/a> \u6a5f\u80fd\u3067\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u30c7\u30b8\u30bf\u30eb\u6210\u9577\u306b\u3069\u306e\u3088\u3046\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\u3092\u6b63\u78ba\u306b\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002.<\/p>\n<\/blockquote>\n\n\n\n

\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3068\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u306e\u7dad\u6301<\/h2>\n\n\n\n

\u52b9\u679c\u7684\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u3067\u3042\u308a\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u306b\u306f\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u304c\u5fc5\u8981\u3067\u3059\u3002\u7c73\u56fd\u3067\u306f\u3001CCPA\u3084CPRA\u306a\u3069\u306e\u898f\u5236\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u53ce\u96c6\u3059\u308b\u60c5\u5831\u3068\u305d\u306e\u4f7f\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u900f\u660e\u6027\u3092\u4fdd\u3064\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002QR\u30b3\u30fc\u30c9\u3092\u30c7\u30fc\u30bf\u53ce\u96c6\u306b\u5229\u7528\u3059\u308b\u969b\u306f\u3001\u5e38\u306b\u4ee5\u4e0b\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u5f93\u3046\u3079\u304d\u3067\u3059\u3002 GDPR\u304a\u3088\u3073CCPA\u3078\u306e\u6e96\u62e0<\/a> \u30d6\u30e9\u30f3\u30c9\u3068\u9867\u5ba2\u306e\u4e21\u65b9\u3092\u4fdd\u8b77\u3059\u308b\u305f\u3081\u306b\u3002.<\/p>\n\n\n\n

QR\u30b3\u30fc\u30c9\u306e\u8fd1\u304f\u3084\u6700\u521d\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u304c\u8ffd\u8de1\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u660e\u78ba\u306b\u901a\u77e5\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002GPS\u4f4d\u7f6e\u60c5\u5831\u3084\u500b\u4eba\u306e\u9023\u7d61\u5148\u306a\u3069\u306e\u6a5f\u5bc6\u60c5\u5831\u3092\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u53ce\u96c6\u3059\u308b\u5834\u5408\u306f\u3001\u7406\u89e3\u3057\u3084\u3059\u3044\u660e\u78ba\u306a\u30aa\u30d7\u30c8\u30a4\u30f3\u30d7\u30ed\u30f3\u30d7\u30c8\u3092\u4f7f\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u900f\u660e\u6027\u306f\u9577\u671f\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u7bc9\u304d\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306f\u3001\u81ea\u5206\u306e\u60c5\u5831\u304c\u3069\u306e\u3088\u3046\u306b\u4f53\u9a13\u306b\u5f79\u7acb\u3061\u3001\u3069\u306e\u3088\u3046\u306b\u4fdd\u8b77\u3055\u308c\u308b\u304b\u3092\u6b63\u78ba\u306b\u77e5\u3063\u3066\u3044\u308c\u3070\u3001\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u53ef\u80fd\u6027\u304c\u306f\u308b\u304b\u306b\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n

\u6700\u5f8c\u306b\u3001\u7279\u5b9a\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u6a19\u306b\u5fc5\u8981\u306a\u60c5\u5831\u306e\u307f\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3067\u3001\u5e38\u306b\u30c7\u30fc\u30bf\u6700\u5c0f\u5316\u3092\u5b9f\u8df5\u3059\u3079\u304d\u3067\u3059\u3002\u90fd\u5e02\u30ec\u30d9\u30eb\u306e\u4f4d\u7f6e\u60c5\u5831\u3067\u5730\u57df\u306e\u5929\u6c17\u4e88\u5831\u3084\u5e97\u8217\u306e\u55b6\u696d\u6642\u9593\u3092\u63d0\u4f9b\u3067\u304d\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u6b63\u78ba\u306aGPS\u5ea7\u6a19\u3092\u8981\u6c42\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3092\u512a\u5148\u3059\u308b\u3053\u3068\u3067\u3001\u91cd\u5927\u306a\u6cd5\u7684\u7f70\u5247\u3092\u56de\u907f\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u7a7a\u9593\u306b\u304a\u3051\u308b\u4fe1\u983c\u3067\u304d\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u3092\u4f4d\u7f6e\u3065\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n

\"QR\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\"<\/figure>\n\n\n\n

\u30aa\u30d5\u30e9\u30a4\u30f3\u30b9\u30ad\u30e3\u30f3\u3092\u6e2c\u5b9a\u53ef\u80fd\u306a\u6210\u9577\u306b\u5909\u3048\u308b<\/h2>\n\n\n\n

\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306bQR\u30b3\u30fc\u30c9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9759\u7684\u306a\u4e00\u65b9\u901a\u884c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3001\u52d5\u7684\u3067\u6e2c\u5b9a\u53ef\u80fd\u306a\u6210\u9577\u30a8\u30f3\u30b8\u30f3\u3078\u3068\u5909\u8c8c\u3057\u307e\u3059\u3002\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u5f62\u5f0f\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3067\u3001\u30b9\u30ad\u30e3\u30f3\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8ffd\u8de1\u3057\u3001CRM\u3068\u7d71\u5408\u3057\u3001\u63a8\u6e2c\u3067\u306f\u306a\u304f\u78ba\u304b\u306a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u53cd\u5fa9\u3059\u308b\u80fd\u529b\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u5370\u5237\u3055\u308c\u305f\u3059\u3079\u3066\u306e\u30c1\u30e9\u30b7\u3084\u88fd\u54c1\u30dc\u30c3\u30af\u30b9\u304c\u3001\u9867\u5ba2\u3068\u306e\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9b45\u529b\u7684\u306a\u30c7\u30b8\u30bf\u30eb\u95a2\u4fc2\u3078\u306e\u67b6\u3051\u6a4b\u3068\u306a\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n

\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u69cb\u7bc9\u3092\u958b\u59cb\u3059\u308b\u306b\u306f\u3001\u9ad8\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u3067\u30d6\u30e9\u30f3\u30c9\u5316\u3055\u308c\u305f\u3001\u660e\u78ba\u3067\u4fa1\u5024\u4e3b\u5c0e\u578b\u306e\u884c\u52d5\u559a\u8d77\u3092\u542b\u3080\u30b3\u30fc\u30c9\u306e\u4f5c\u6210\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u304f\u3060\u3055\u3044\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u521d\u306e2\u9031\u9593\u306f\u5206\u6790\u3092\u7dbf\u5bc6\u306b\u76e3\u8996\u3057\u3001\u30d1\u30bf\u30fc\u30f3\u3092\u7279\u5b9a\u3057\u3001\u6700\u5927\u306eROI\u3092\u5f97\u308b\u305f\u3081\u306b\u6226\u7565\u3092\u8abf\u6574\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6d17\u7df4\u3055\u305b\u308b\u306b\u3064\u308c\u3066\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u30b9\u30ad\u30e3\u30f3\u304b\u3089\u53ce\u96c6\u3055\u308c\u308b\u30c7\u30fc\u30bf\u304c\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u6700\u3082\u6b63\u76f4\u3067\u5b9f\u7528\u7684\u306a\u6d1e\u5bdf\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3067\u3057\u3087\u3046\u3002.<\/p>\n\n\n\n

\u3088\u304f\u3042\u308b\u8cea\u554f<\/h3>\n\n\n\n
\u30c7\u30fc\u30bf\u53ce\u96c6\u306b\u304a\u3051\u308b\u9759\u7684QR\u30b3\u30fc\u30c9\u3068\u52d5\u7684QR\u30b3\u30fc\u30c9\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/strong>

Static QR codes contain fixed information that is hard-coded into the pattern and cannot be tracked or edited. In contrast, dynamic QR codes use a short redirect URL, which allows you to track scan metrics like time, location, and device type, while also giving you the ability to change the destination link after the code has been printed.<\/p> <\/div>

QR\u30b3\u30fc\u30c9\u3092\u30b9\u30ad\u30e3\u30f3\u3057\u305f\u4eba\u306e\u6b63\u78ba\u306a\u8eab\u5143\u3092\u8ffd\u8de1\u3067\u304d\u307e\u3059\u304b\uff1f<\/strong>

Standard QR code analytics provide aggregate, anonymous data such as the city, time of scan, and device type. To identify a specific individual, you must link the QR code to a Google Form or a landing page where the user voluntarily provides their contact information, such as an email address or phone number.<\/p> <\/div>

Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067QR\u30b3\u30fc\u30c9\u306e\u30b9\u30ad\u30e3\u30f3\u30c7\u30fc\u30bf\u3092\u898b\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/strong>

You can track QR code scans by adding UTM parameters to your destination URL before generating the code. Once the code is live, you can filter your traffic in Google Analytics 4 by the specific source and medium you defined (for example, `utmsource=printad` and `utmmedium=qrcode`) to see post-scan behaviors and conversions.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"

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In contrast, dynamic QR codes use a short redirect URL, which allows you to track scan metrics like time, location, and device type, while also giving you the ability to change the destination link after the code has been printed.","inLanguage":"ja"},"inLanguage":"ja"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/qr-codes-for-data-driven-personalization\/#faq-question-9b4861722f64","position":2,"url":"https:\/\/pageloot.com\/blog\/qr-codes-for-data-driven-personalization\/#faq-question-9b4861722f64","name":"QR\u30b3\u30fc\u30c9\u3092\u30b9\u30ad\u30e3\u30f3\u3057\u305f\u4eba\u306e\u6b63\u78ba\u306a\u8eab\u5143\u3092\u8ffd\u8de1\u3067\u304d\u307e\u3059\u304b\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Standard QR code analytics provide aggregate, anonymous data such as the city, time of scan, and device type. To identify a specific individual, you must link the QR code to a Google Form or a landing page where the user voluntarily provides their contact information, such as an email address or phone number.","inLanguage":"ja"},"inLanguage":"ja"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/qr-codes-for-data-driven-personalization\/#faq-question-537245aebd95","position":3,"url":"https:\/\/pageloot.com\/blog\/qr-codes-for-data-driven-personalization\/#faq-question-537245aebd95","name":"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067QR\u30b3\u30fc\u30c9\u306e\u30b9\u30ad\u30e3\u30f3\u30c7\u30fc\u30bf\u3092\u898b\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"You can track QR code scans by adding UTM parameters to your destination URL before generating the code. Once the code is live, you can filter your traffic in Google Analytics 4 by the specific source and medium you defined (for example, `utmsource=printad` and `utmmedium=qrcode`) to see post-scan behaviors and conversions.","inLanguage":"ja"},"inLanguage":"ja"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/posts\/40256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/comments?post=40256"}],"version-history":[{"count":10,"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/posts\/40256\/revisions"}],"predecessor-version":[{"id":52823,"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/posts\/40256\/revisions\/52823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/media\/50181"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/media?parent=40256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/categories?post=40256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/ja\/wp-json\/wp\/v2\/tags?post=40256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}