{"id":41847,"date":"2025-07-16T10:36:38","date_gmt":"2025-07-16T10:36:38","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/5-use-cases-for-ar-qr-codes-in-marketing\/"},"modified":"2026-04-22T13:17:36","modified_gmt":"2026-04-22T13:17:36","slug":"5-use-cases-for-ar-qr-codes-in-marketing","status":"publish","type":"post","link":"https:\/\/pageloot.com\/id\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/","title":{"rendered":"Cara Menggunakan Kode QR AR dalam Pemasaran: Contoh Dunia Nyata"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Apakah Anda kesulitan menjembatani kesenjangan antara materi pemasaran fisik dan keterlibatan digital? Cetakan statis seringkali gagal menarik perhatian, menyebabkan hilangnya peluang konversi dan pemborosan anggaran iklan. Panduan ini menunjukkan bagaimana kode QR berkemampuan AR mengubah media tradisional menjadi pengalaman imersif yang mendorong hasil terukur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kemasan Produk Interaktif dan Penceritaan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kemasan berfungsi sebagai titik sentuh fisik utama antara merek dan konsumen. Dengan mengintegrasikan augmented reality melalui kode QR, merek dapat memberikan kedalaman naratif yang jauh melampaui batasan fisik label standar. Teknologi ini memungkinkan kotak atau botol sederhana menjadi portal untuk sejarah merek, konten edukasi, atau hiburan yang digamifikasi.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>19 Crimes Wine<\/strong>: Merek ini secara efektif memelopori penceritaan AR dengan memungkinkan \u201cpenjahat\u201d yang ditampilkan pada label mereka menjadi hidup dan menceritakan sejarah pribadi mereka. Strategi ini berkontribusi pada peningkatan penjualan besar-besaran, bergerak dari 4 juta menjadi 18 juta botol hanya dalam 18 bulan.<\/li>\n<li><strong>Cokelat Kinder<\/strong>: Pada kemasan global mereka, Kinder menerapkan kode QR yang membuka lanskap virtual Afrika. Pengalaman ini memperkuat keterlibatan keluarga dengan menyediakan hiburan interaktif yang secara langsung terkait dengan tema produk.<\/li>\n<li><strong>Gua Santa Verizon<\/strong>: Selama musim liburan, Verizon menggunakan kemasan untuk membuka Gua Santa virtual. Pengguna dapat mengambil swafoto dengan karakter AR, yang mendorong berbagi sosial yang signifikan dan kesadaran merek liburan.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Menggunakan <a href=\"https:\/\/pageloot.com\/id\/blog\/ultimate-guide-to-qr-codes-for-product-labels\/\">panduan utama kode QR untuk label produk<\/a> dapat membantu Anda mempertahankan desain yang bersih dan minimalis sambil tetap menawarkan konten digital yang hampir tidak terbatas kepada pelanggan Anda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Uji Coba Virtual dan Demonstrasi Produk<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pemasar sering menghadapi tantangan keraguan konsumen, terutama untuk produk yang membutuhkan rasa skala atau penampilan. Kode QR AR memecahkan masalah ini dengan memungkinkan pelanggan untuk \u201cmencoba sebelum membeli\u201d hanya dengan menggunakan kamera ponsel cerdas mereka. Tingkat interaksi ini telah terbukti meningkatkan tingkat konversi hingga 94% karena pembeli mendapatkan kepercayaan dalam keputusan pembelian mereka.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dior Beauty<\/strong>: Dengan menggunakan filter AR, Dior memungkinkan pelanggan untuk mencoba berbagai warna lipstik secara virtual. Kampanye ini menghasilkan lebih dari 400.000 \u201cpercobaan\u201d virtual, yang secara langsung memengaruhi tingkat konversi e-commerce mereka.<\/li>\n<li><strong>Porsche Taycan<\/strong>: Porsche menempatkan kode QR AR di majalah cetak kelas atas seperti <em>Vogue<\/em> dan <em>GQ<\/em>. Pembaca dapat memindai kode untuk memvisualisasikan model 3D Taycan listrik yang diparkir di jalan masuk mereka sendiri, memberikan rasa kepemilikan sebelum mereka mengunjungi dealer.<\/li>\n<li><strong>Toko Puma<\/strong>: Di lokasi unggulan mereka, Puma menempatkan kode QR pada label sepatu yang memanggil maskot kucing AR. Maskot ini menyediakan navigasi toko dan kesempatan menyenangkan untuk konten yang dibuat pengguna melalui swafoto.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Ubah pengalaman pelanggan Anda hari ini.<\/strong> Gunakan kami <a href=\"https:\/\/pageloot.com\/id\/website-qr-code-generator\/\">Generator Kode QR Situs Web<\/a> untuk menghubungkan produk fisik Anda dengan pengalaman AR interaktif berbasis web.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Mekanisme rinci interaksi ini dijelajahi lebih lanjut dalam panduan kami tentang bagaimana <a href=\"https:\/\/pageloot.com\/id\/blog\/ar-qr-codes-for-product-demos-how-they-work\/\">kode QR AR untuk demo produk<\/a> dapat mengurangi tingkat pengembalian dan meningkatkan keterlibatan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meningkatkan Acara Langsung dan Ruang Publik<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Acara langsung berkembang pesat berkat interaksi sosial, tetapi menjaga keterlibatan peserta selama waktu senggang adalah hambatan umum. Kode QR AR mengubah tempat fisik menjadi taman bermain interaktif, meningkatkan waktu tinggal rata-rata sebesar 118 detik. Pengalaman ini mendorong peserta untuk membagikan interaksi mereka di media sosial, memperluas jangkauan acara jauh melampaui dinding fisik tempat tersebut.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Koleksi Comic-Con<\/strong>: Pada acara Comic-Con, penyelenggara memanfaatkan kode QR AR untuk menawarkan koleksi 3D animasi dengan tampilan 360 derajat. Hal ini menyebabkan peningkatan keterlibatan peserta sebesar 47% dan volume berbagi di media sosial yang tinggi.<\/li>\n<li><strong>Amazon Prime Video<\/strong>: Selama Emmy Awards, Amazon menggunakan kode AR untuk membuat portal \u201cdi balik layar\u201d. Ini memungkinkan para hadirin untuk masuk ke versi virtual dari set acara favorit mereka, menggabungkan acara fisik dengan konten streaming digital.<\/li>\n<li><strong>Mural AR Alabama<\/strong>: Proyek seni publik di Alabama menggunakan kode QR untuk menganimasikan mural berskala besar. Inisiatif ini mencapai ROI nilai media yang diperoleh 4:1 dengan mendorong pengunjung untuk membagikan pengalaman interaktif mereka secara online.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Untuk saran strategis lebih lanjut tentang menerapkan taktik ini pada pertemuan Anda berikutnya, Anda dapat membaca tentang bagaimana <a href=\"https:\/\/pageloot.com\/id\/blog\/how-ar-qr-codes-transform-events\/\">Kode QR AR mengubah acara<\/a> untuk menyederhanakan operasi dan meningkatkan jaringan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Iklan Cetak Imersif dan Surat Langsung<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Media cetak tradisional seringkali tidak memiliki cara langsung untuk mengukur laba atas investasi. Dengan <a href=\"https:\/\/pageloot.com\/id\/blog\/how-qr-codes-connect-print-and-digital-marketing\/\">menghubungkan pemasaran cetak dan digital<\/a> melalui AR, bisnis dapat melacak dengan tepat berapa banyak pengguna yang berinteraksi dengan selebaran, papan reklame, atau poster mereka. Pendekatan berbasis data ini mengubah iklan statis menjadi aset digital yang dapat dilacak.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/simple-clean-infographic-aspect-ratio-9-16-white-background-with-blue-and-ligh-7411-d50434bba447.webp\" alt=\"Infografis QR AR\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kartu Pos Vodafone<\/strong>: Vodafone mengirimkan kartu pos yang, setelah dipindai, tampak \u201cmembuka\u201d hadiah digital. Ini mengubah selembar surat langsung standar menjadi interaksi yang berkesan dan bernilai tinggi.<\/li>\n<li><strong>Mecca Cosmetica<\/strong>: Merek kecantikan ini menempatkan kode QR pada poster jalanan untuk mengarahkan pengguna ke kuis perawatan kulit dan penawaran digital eksklusif. Kampanye ini menghasilkan peningkatan penjualan online sebesar 22% dan peningkatan lalu lintas pejalan kaki fisik sebesar 17%.<\/li>\n<li><strong>Papan Reklame Shake Shack<\/strong>: Menggunakan kode QR yang ditargetkan secara geografis pada papan reklame NYC, Shake Shack menawarkan promo unik kepada orang yang lewat. Strategi spesifik lokasi ini menghasilkan lonjakan pesanan 4x di dekat lokasi papan reklame tersebut.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mengapa Pemasar Mengadopsi Kode QR yang Diaktifkan AR<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Keberhasilan kampanye ini sebagian besar disebabkan oleh munculnya \u201cWebAR.\u201d Tidak seperti versi augmented reality sebelumnya yang mengharuskan pengguna mengunduh aplikasi khusus, WebAR bekerja langsung melalui kamera asli dan peramban web ponsel cerdas. Penghapusan hambatan ini sangat penting untuk memaksimalkan tingkat pemindaian dan partisipasi pengguna.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/simple-modern-illustration-square-1-1-aspect-ratio-white-background-with-blue-9165-8d2832b50703.webp\" alt=\"Ilustrasi pemasaran WebAR\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Saat membangun kampanye ini, menggunakan <a href=\"https:\/\/pageloot.com\/id\/qr-code-marketing\/static-vs-dynamic-qr-codes\/\">kode QR dinamis<\/a> sangat penting untuk kesuksesan jangka panjang. Kode dinamis memungkinkan Anda memperbarui konten AR kapan saja tanpa perlu mencetak ulang materi Anda. Mereka juga menyediakan kemampuan untuk <a href=\"https:\/\/pageloot.com\/id\/blog\/how-to-track-qr-code-scans-in-real-time\/\">melacak pemindaian kode QR secara real-time<\/a>, memberi Anda wawasan instan tentang waktu, lokasi, dan jenis perangkat untuk setiap interaksi.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Siap melihat data di balik kampanye Anda?<\/strong> Buat kampanye pertama Anda yang dapat dilacak dengan <a href=\"https:\/\/pageloot.com\/id\/dynamic-qr-code-generator\/\">Generator Kode QR Dinamis<\/a> dan dapatkan akses ke analitik waktu nyata untuk aset pemasaran Anda.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Pertanyaan yang Sering Diajukan<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-f17630472624\"><strong class=\"schema-faq-question\">Apakah pelanggan perlu mengunduh aplikasi khusus untuk melihat konten AR?<\/strong> <p class=\"schema-faq-answer\">Sebagian besar kampanye pemasaran AR modern memanfaatkan teknologi WebAR. Ini memungkinkan pengguna untuk memindai kode QR dengan aplikasi kamera ponsel cerdas standar mereka dan melihat konten 3D langsung di peramban seluler seperti Safari atau Chrome, menghilangkan kebutuhan akan aplikasi khusus.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-65dc35ddb4f7\"><strong class=\"schema-faq-question\">Berapa ukuran yang direkomendasikan untuk kode QR pada kemasan produk?<\/strong> <p class=\"schema-faq-answer\">Untuk memastikan kode mudah dipindai, ukurannya harus setidaknya 1 inci (2,5 cm) persegi. Untuk format yang lebih besar seperti papan reklame atau poster, ukurannya harus ditingkatkan relatif terhadap jarak pandang untuk menjaga fungsionalitas.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-dfd21f457eed\"><strong class=\"schema-faq-question\">Bagaimana saya bisa mengukur keberhasilan kampanye kode QR AR?<\/strong> <p class=\"schema-faq-answer\">Dengan menggunakan kode QR dinamis, Anda mendapatkan akses ke dasbor manajemen yang melacak total pemindaian, pengunjung unik, lokasi geografis, dan waktu spesifik pengguna berinteraksi dengan konten Anda. Data ini juga dapat diintegrasikan dengan Google Analytics untuk memantau jalur konversi penuh.<\/p> <\/div> <\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Untuk mulai membangun kampanye interaktif Anda sendiri, jelajahi bagaimana alat-alat ini bekerja untuk industri spesifik Anda dan mulailah mengubah titik sentuh fisik Anda menjadi pengalaman digital yang terukur. Menggunakan platform profesional memastikan kode Anda tetap fungsional, dapat diedit, dan aman seiring pertumbuhan merek Anda.<\/p>","protected":false},"excerpt":{"rendered":"<p>Temukan bagaimana kode QR AR mengubah media fisik menjadi pengalaman interaktif. Lihat studi kasus pemasaran dunia nyata dari merek-merek seperti Dior, Porsche, dan 19 Crimes.<\/p>","protected":false},"author":17,"featured_media":50984,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-41847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use AR QR Codes in Marketing: Real-World Examples<\/title>\n<meta name=\"description\" content=\"Discover how AR QR codes transform physical media into interactive experiences. See real-world marketing cases from brands like Dior, Porsche, and 19 Crimes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/id\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use AR QR Codes in Marketing: Real-World Examples\" \/>\n<meta property=\"og:description\" content=\"Discover how AR QR codes transform physical media into interactive experiences. See real-world marketing cases from brands like Dior, Porsche, and 19 Crimes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/id\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-16T10:36:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T13:17:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-image-aspect-ratio-1-1-a-marketer-scanning-a-qr-code-9128-a52cb0e6df70.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"How to Use AR QR Codes in Marketing: Real-World Examples\",\"datePublished\":\"2025-07-16T10:36:38+00:00\",\"dateModified\":\"2026-04-22T13:17:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/\"},\"wordCount\":1164,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-image-aspect-ratio-1-1-a-marketer-scanning-a-qr-code-9128-a52cb0e6df70.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"id\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/\",\"name\":\"How to Use AR QR Codes in Marketing: Real-World Examples\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-image-aspect-ratio-1-1-a-marketer-scanning-a-qr-code-9128-a52cb0e6df70.webp\",\"datePublished\":\"2025-07-16T10:36:38+00:00\",\"dateModified\":\"2026-04-22T13:17:36+00:00\",\"description\":\"Discover how AR QR codes transform physical media into interactive experiences. See real-world marketing cases from brands like Dior, Porsche, and 19 Crimes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#faq-question-f17630472624\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#faq-question-65dc35ddb4f7\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#faq-question-dfd21f457eed\"}],\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-image-aspect-ratio-1-1-a-marketer-scanning-a-qr-code-9128-a52cb0e6df70.webp\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-image-aspect-ratio-1-1-a-marketer-scanning-a-qr-code-9128-a52cb0e6df70.webp\",\"width\":1024,\"height\":1024,\"caption\":\"AR QR code marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/pageloot.com\\\/c\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Use AR QR Codes in Marketing: Real-World Examples\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"name\":\"Pageloot\",\"description\":\"Create Free QR Codes Online\",\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pageloot.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"id\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\",\"name\":\"Pageloot\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"width\":1,\"height\":1,\"caption\":\"Pageloot\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pageloot\\\/\",\"https:\\\/\\\/x.com\\\/getpageloot\",\"https:\\\/\\\/www.instagram.com\\\/getpageloot\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pageloot\\\/\",\"http:\\\/\\\/pinterest.com\\\/pageloot\",\"https:\\\/\\\/www.youtube.com\\\/pageloot\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\",\"name\":\"Siim T\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1782244628\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1782244628\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1782244628\",\"caption\":\"Siim T\"},\"description\":\"Siim Tiigim\u00e4gi is a part of the innovative QR code generator services at Pageloot. With a profound expertise spanning over 5 years solely on QR codes, Siim has become a subject matter expert in the field. He makes significant strides in leveraging QR technology to simplify and augment digital interactions. His journey didn\u2019t just start here. Siim has an extensive digital background with over 10 years of robust experience in the Software as a Service (SaaS) sector, a testament to his deep-seated knowledge in digital solutions.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/siim-tiigimagi\\\/\"]},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#faq-question-f17630472624\",\"position\":1,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#faq-question-f17630472624\",\"name\":\"Do customers need to download a special app to view AR content?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Most modern AR marketing campaigns utilize WebAR technology. This allows users to scan the QR code with their standard smartphone camera app and view the 3D content directly in a mobile browser like Safari or Chrome, eliminating the need for a dedicated app.\",\"inLanguage\":\"id\"},\"inLanguage\":\"id\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#faq-question-65dc35ddb4f7\",\"position\":2,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#faq-question-65dc35ddb4f7\",\"name\":\"What is the recommended size for a QR code on product packaging?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"To ensure the code is easily scannable, it should be at least 1 inch (2.5 cm) square. For larger formats like billboards or posters, the size must be increased relative to the viewing distance to maintain functionality.\",\"inLanguage\":\"id\"},\"inLanguage\":\"id\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#faq-question-dfd21f457eed\",\"position\":3,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/5-use-cases-for-ar-qr-codes-in-marketing\\\/#faq-question-dfd21f457eed\",\"name\":\"How can I measure the success of an AR QR code campaign?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"By using dynamic QR codes, you gain access to a management dashboard that tracks total scans, unique visitors, geographic locations, and the specific times of day users interact with your content. This data can also be integrated with Google Analytics to monitor the full conversion path.\",\"inLanguage\":\"id\"},\"inLanguage\":\"id\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Cara Menggunakan Kode QR AR dalam Pemasaran: Contoh Dunia Nyata","description":"Temukan bagaimana kode QR AR mengubah media fisik menjadi pengalaman interaktif. Lihat studi kasus pemasaran dunia nyata dari merek-merek seperti Dior, Porsche, dan 19 Crimes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pageloot.com\/id\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/","og_locale":"id_ID","og_type":"article","og_title":"How to Use AR QR Codes in Marketing: Real-World Examples","og_description":"Discover how AR QR codes transform physical media into interactive experiences. See real-world marketing cases from brands like Dior, Porsche, and 19 Crimes.","og_url":"https:\/\/pageloot.com\/id\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/","og_site_name":"Pageloot","article_publisher":"https:\/\/www.facebook.com\/pageloot\/","article_published_time":"2025-07-16T10:36:38+00:00","article_modified_time":"2026-04-22T13:17:36+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-image-aspect-ratio-1-1-a-marketer-scanning-a-qr-code-9128-a52cb0e6df70.webp","type":"image\/webp"}],"author":"Siim T","twitter_card":"summary_large_image","twitter_creator":"@getpageloot","twitter_site":"@getpageloot","twitter_misc":{"Ditulis oleh":"Siim T","Estimasi waktu membaca":"6 menit"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#article","isPartOf":{"@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/"},"author":{"name":"Siim T","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe"},"headline":"How to Use AR QR Codes in Marketing: Real-World Examples","datePublished":"2025-07-16T10:36:38+00:00","dateModified":"2026-04-22T13:17:36+00:00","mainEntityOfPage":{"@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/"},"wordCount":1164,"publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"image":{"@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-image-aspect-ratio-1-1-a-marketer-scanning-a-qr-code-9128-a52cb0e6df70.webp","articleSection":["Blog"],"inLanguage":"id"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/","url":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/","name":"Cara Menggunakan Kode QR AR dalam Pemasaran: Contoh Dunia Nyata","isPartOf":{"@id":"https:\/\/pageloot.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#primaryimage"},"image":{"@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-image-aspect-ratio-1-1-a-marketer-scanning-a-qr-code-9128-a52cb0e6df70.webp","datePublished":"2025-07-16T10:36:38+00:00","dateModified":"2026-04-22T13:17:36+00:00","description":"Temukan bagaimana kode QR AR mengubah media fisik menjadi pengalaman interaktif. Lihat studi kasus pemasaran dunia nyata dari merek-merek seperti Dior, Porsche, dan 19 Crimes.","breadcrumb":{"@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#faq-question-f17630472624"},{"@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#faq-question-65dc35ddb4f7"},{"@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#faq-question-dfd21f457eed"}],"inLanguage":"id","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#primaryimage","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-image-aspect-ratio-1-1-a-marketer-scanning-a-qr-code-9128-a52cb0e6df70.webp","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-image-aspect-ratio-1-1-a-marketer-scanning-a-qr-code-9128-a52cb0e6df70.webp","width":1024,"height":1024,"caption":"AR QR code marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pageloot.com\/es\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/pageloot.com\/c\/blog\/"},{"@type":"ListItem","position":3,"name":"How to Use AR QR Codes in Marketing: Real-World Examples"}]},{"@type":"WebSite","@id":"https:\/\/pageloot.com\/es\/#website","url":"https:\/\/pageloot.com\/es\/","name":"Pageloot","description":"Buat Kode QR Gratis Online","publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pageloot.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"id"},{"@type":"Organization","@id":"https:\/\/pageloot.com\/es\/#organization","name":"Pageloot","url":"https:\/\/pageloot.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","width":1,"height":1,"caption":"Pageloot"},"image":{"@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pageloot\/","https:\/\/x.com\/getpageloot","https:\/\/www.instagram.com\/getpageloot\/","https:\/\/www.linkedin.com\/company\/pageloot\/","http:\/\/pinterest.com\/pageloot","https:\/\/www.youtube.com\/pageloot"]},{"@type":"Person","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe","name":"Siim T","image":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1782244628","url":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1782244628","contentUrl":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1782244628","caption":"Siim T"},"description":"Siim Tiigim\u00e4gi adalah bagian dari layanan pembuat kode QR yang inovatif di Pageloot. Dengan keahlian mendalam selama lebih dari 5 tahun hanya pada kode QR, Siim telah menjadi ahli di bidangnya. Dia membuat langkah signifikan dalam memanfaatkan teknologi QR untuk menyederhanakan dan meningkatkan interaksi digital. Perjalanannya tidak hanya dimulai di sini. Siim memiliki latar belakang digital yang luas dengan lebih dari 10 tahun pengalaman yang kuat di sektor Perangkat Lunak sebagai Layanan (SaaS), sebuah bukti dari pengetahuannya yang mendalam tentang solusi digital.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#faq-question-f17630472624","position":1,"url":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#faq-question-f17630472624","name":"Apakah pelanggan perlu mengunduh aplikasi khusus untuk melihat konten AR?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Most modern AR marketing campaigns utilize WebAR technology. This allows users to scan the QR code with their standard smartphone camera app and view the 3D content directly in a mobile browser like Safari or Chrome, eliminating the need for a dedicated app.","inLanguage":"id"},"inLanguage":"id"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#faq-question-65dc35ddb4f7","position":2,"url":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#faq-question-65dc35ddb4f7","name":"Berapa ukuran yang direkomendasikan untuk kode QR pada kemasan produk?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"To ensure the code is easily scannable, it should be at least 1 inch (2.5 cm) square. For larger formats like billboards or posters, the size must be increased relative to the viewing distance to maintain functionality.","inLanguage":"id"},"inLanguage":"id"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#faq-question-dfd21f457eed","position":3,"url":"https:\/\/pageloot.com\/blog\/5-use-cases-for-ar-qr-codes-in-marketing\/#faq-question-dfd21f457eed","name":"Bagaimana saya bisa mengukur keberhasilan kampanye kode QR AR?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"By using dynamic QR codes, you gain access to a management dashboard that tracks total scans, unique visitors, geographic locations, and the specific times of day users interact with your content. This data can also be integrated with Google Analytics to monitor the full conversion path.","inLanguage":"id"},"inLanguage":"id"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/id\/wp-json\/wp\/v2\/posts\/41847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/id\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/id\/wp-json\/wp\/v2\/comments?post=41847"}],"version-history":[{"count":8,"href":"https:\/\/pageloot.com\/id\/wp-json\/wp\/v2\/posts\/41847\/revisions"}],"predecessor-version":[{"id":52849,"href":"https:\/\/pageloot.com\/id\/wp-json\/wp\/v2\/posts\/41847\/revisions\/52849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/id\/wp-json\/wp\/v2\/media\/50984"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/id\/wp-json\/wp\/v2\/media?parent=41847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/id\/wp-json\/wp\/v2\/categories?post=41847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/id\/wp-json\/wp\/v2\/tags?post=41847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}