{"id":2914,"date":"2019-05-01T18:42:55","date_gmt":"2019-05-01T18:42:55","guid":{"rendered":"https:\/\/pageloot.com\/?p=2914"},"modified":"2024-07-30T13:14:02","modified_gmt":"2024-07-30T13:14:02","slug":"qr-codes-marketing-tips","status":"publish","type":"post","link":"https:\/\/pageloot.com\/hu\/qr-code-marketing\/qr-codes-marketing-tips\/","title":{"rendered":"Mi\u00e9rt a QR-k\u00f3dok az aranyb\u00e1ny\u00e1k az \u00fcgyf\u00e9lkapcsolat ki\u00e9p\u00edt\u00e9s\u00e9ben"},"content":{"rendered":"

Az eg\u00e9sz egy trenddel kezd\u0151d\u00f6tt. Eleinte weboldalakat l\u00e1thatott magazinokban vagy telev\u00edzi\u00f3s hirdet\u00e9sekben. Ezut\u00e1n l\u00e1thatta a MySpace linkjeit, majd a Facebook oldalakat \u00e9s most a QR k\u00f3dokat. QR-k\u00f3dok vannak mindenhol. L\u00e1thatja \u0151ket az aut\u00f3kon, a magazinokban, s\u0151t a nagy tereken is a vil\u00e1g minden t\u00e1j\u00e1r\u00f3l. Nagy \u00f3ri\u00e1splak\u00e1tokon \u00e9s plak\u00e1tokon vannak, \u00e9s t\u00f6k\u00e9letes hidat alkotnak az online \u00e9s az offline k\u00f6z\u00f6tt.<\/p>\n\n\n\n

A saj\u00e1t QR-k\u00f3d ingyenes l\u00e9trehoz\u00e1sa \u00e9s mindenhov\u00e1 t\u00f6rt\u00e9n\u0151 elhelyez\u00e9se azonban nem mindig garant\u00e1lja a legjobb eredm\u00e9nyt. Ehelyett meg kell fontolnia n\u00e9h\u00e1ny QR-k\u00f3ddal kapcsolatos marketing tippet \u00e9s strat\u00e9gi\u00e1t a t\u00e9nyleges m\u0171k\u00f6d\u00e9s \u00e9rdek\u00e9ben. Sz\u00f3val, mire kell figyelnie?<\/p>\n\n\n\n

Minden a tervez\u00e9sr\u0151l<\/strong><\/h2>\n\n\n\n

Kamp\u00e1ny\u00e1nak megtervez\u00e9se az egyik legfontosabb QR-k\u00f3d marketing tipp. Meg kell \u00e9rtenie a k\u00f6z\u00f6ns\u00e9g\u00e9t, \u00e9s n\u00e9h\u00e1ny vil\u00e1gos c\u00e9lt kell szem el\u0151tt tartania. Amikor meg\u00e9rtette t\u00f6k\u00e9letes \u00fcgyfel\u00e9t, tegyen fel mag\u00e1nak n\u00e9h\u00e1ny k\u00e9rd\u00e9st. Sz\u00fcks\u00e9ge van utas\u00edt\u00e1sokra a QR-k\u00f3dokkal kapcsolatban? Sz\u00fcks\u00e9g\u00fck van egy adott szkennerre? Hol fogj\u00e1k beolvasni ezeket a k\u00f3dokat?<\/p>\n\n\n\n

A c\u00e9ljaid ugyanolyan fontosak. Lehet, hogy t\u00f6bb \u00fcgyfelet szeretne, a m\u00e1rka el\u00e9rhet\u0151s\u00e9g\u00e9t, t\u00f6bb kedvel\u00e9st, nagyobb e-mail list\u00e1t \u00e9s \u00edgy tov\u00e1bb. N\u00e9h\u00e1ny \u00f6szt\u00f6nz\u0151 is seg\u00edt ebben a folyamatban. N\u00e9h\u00e1ny QR-k\u00f3d versenyekhez \u00e9s versenyekhez vezet. M\u00e1sok k\u00fcl\u00f6nleges aj\u00e1nlatokra vagy kuponokra hivatkoznak, nem besz\u00e9lve az ingyenes e-k\u00f6nyvekr\u0151l, \u00e9l\u0151 \u00fcgyn\u00f6k\u00f6kr\u0151l, virtu\u00e1lis t\u00far\u00e1kr\u00f3l, ingyenes MP3-okr\u00f3l \u00e9s \u00edgy tov\u00e1bb.<\/p>\n\n\n\n

Sok \u00fajonc marketinges mindenhol implement\u00e1lja a QR-k\u00f3dokat, de a legfontosabb r\u00e9szt - a t\u00e9nyleges \u00f6szt\u00f6nz\u0151ket - nem tudj\u00e1k megadni. Az ilyen dolgok \u00e9rt\u00e9ket adnak a k\u00f3djainak, m\u00edg az \u00fcgyfelek nagyobb val\u00f3sz\u00edn\u0171s\u00e9ggel folytatj\u00e1k a beolvas\u00e1st, mert tudj\u00e1k, hogy jutalmazz\u00e1k \u0151ket.<\/p>\n\n\n\n

A min\u0151s\u00e9g az els\u0151<\/strong><\/h2>\n\n\n\n

A legt\u00f6bb ember a QR-k\u00f3dok mellett d\u00f6nt, m\u00e9gis rendelkezik az MS tag technol\u00f3gi\u00e1val is. Mindkett\u0151 ingyenes. \u00dagy t\u0171nik, hogy a QR-k\u00f3dok n\u00e9pszer\u0171bbek a kezdeti ingyenes profil miatt. Az MS tag technol\u00f3gia jobb statisztik\u00e1kat \u00e9s nyomon k\u00f6vet\u00e9st, valamint m\u00e9lyebb testreszab\u00e1st tesz lehet\u0151v\u00e9.<\/p>\n\n\n\n

Csak az\u00e9rt, mert van QR-k\u00f3dod, ez nem jelenti azt, hogy k\u00e9zbes\u00edteni fog. Ehelyett att\u00f3l f\u00fcgg, mihez t\u00e1rs\u00edtja \u0151ket. P\u00e9ld\u00e1ul egy QR-k\u00f3d, amely nem szkennel vagy m\u0171k\u00f6dik, t\u00f6nkreteszi a h\u00edrnev\u00e9t. Ez olyan, mintha egy \u00faj potenci\u00e1lis \u00fcgyf\u00e9l felkeresn\u00e9 webhely\u00e9t, \u00e9s egy csom\u00f3 megszakadt linket tal\u00e1lna. Kev\u00e9sb\u00e9 val\u00f3sz\u00edn\u0171, hogy visszat\u00e9rnek.<\/p>\n\n\n\n

Ezen a ponton nyilv\u00e1nval\u00f3, hogy a k\u00f3d tesztel\u00e9se elengedhetetlen. Pr\u00f3b\u00e1lja ki mindenf\u00e9le eszk\u00f6z\u00f6n \u00e9s olvas\u00f3n. Tov\u00e1bb\u00e1 min\u00e9l r\u00f6videbb a link, ann\u00e1l jobban beolvashat\u00f3 a k\u00f3d - r\u00f6vid URL-eket haszn\u00e1ljon a maxim\u00e1lis hat\u00e9konys\u00e1g \u00e9rdek\u00e9ben. A kontraszt is elengedhetetlen, ez\u00e9rt ragaszkodjon az er\u0151s sz\u00ednekhez - a fekete \u00e9s a feh\u00e9r t\u00f6k\u00e9letes kombin\u00e1ci\u00f3t biztos\u00edt. M\u00e1s sz\u00ednek is elfogadhat\u00f3k, amennyiben a kontraszt j\u00f3.<\/p>\n\n\n\n

Ne feledje, hogy a nagyobb a jobb, m\u00edg a k\u00f6r\u00fcl\u00f6tte l\u00e9v\u0151 csendes z\u00f3na elengedhetetlen. Ragaszkodjon a matt fel\u00fcletekhez a nagyon visszaver\u0151d\u0151 fel\u00fcleteken. V\u00e9g\u00fcl gondoljon a szkennel\u00e9si k\u00f6rnyezetre. A metr\u00f3 remek hirdet\u00e9si \u00f6tlet, mert olyan sok ember \u00e9rkezik oda, de akkor ritk\u00e1bban van internetkapcsolatuk, ez\u00e9rt a k\u00f3d haszontalan.<\/p>\n\n\n\n

Mobiloptimaliz\u00e1l\u00e1s<\/strong><\/h2>\n\n\n\n

Senki sem fogja beolvasni a QR-k\u00f3dot laptop vagy asztali sz\u00e1m\u00edt\u00f3g\u00e9p seg\u00edts\u00e9g\u00e9vel. A legt\u00f6bb ember okostelefonokkal fogja csin\u00e1lni, \u00e9s n\u00e9h\u00e1nyan t\u00e1blag\u00e9peket fognak haszn\u00e1lni. Ebb\u0151l a szempontb\u00f3l a webhely\u00e9t mobilra kell optimaliz\u00e1lni, k\u00fcl\u00f6nben az eg\u00e9sz \u00e9lm\u00e9ny rontja l\u00e1togat\u00f3it.<\/p>\n\n\n\n

Van k\u00fcl\u00f6nbs\u00e9g a mobilbar\u00e1t \u00e9s a mobilra optimaliz\u00e1lt k\u00f6z\u00f6tt. A lehet\u0151 legjobb \u00e9lm\u00e9ny \u00e9rdek\u00e9ben v\u00e1lassza a m\u00e1sodikat.<\/p>\n\n\n\n

K\u00f6vet\u00e9s \u00e9s statisztika<\/strong><\/h2>\n\n\n\n

Az eredm\u00e9nyek k\u00f6vet\u00e9se az egyik f\u0151 el\u0151nye a QR-k\u00f3dok haszn\u00e1lat\u00e1nak. L\u00e1thatja p\u00e9ld\u00e1ul a beolvas\u00e1sok sz\u00e1m\u00e1t, de m\u00e9g jobb megtal\u00e1lni a k\u00f3dkezel\u0151 rendszert. Gazdagabb inform\u00e1ci\u00f3kat \u00e9s r\u00e9szletesebb statisztik\u00e1kat ny\u00fajt, \u00edgy k\u00f6nnyebben optimaliz\u00e1lhatja marketingkamp\u00e1ny\u00e1t az eredm\u00e9nyek alapj\u00e1n.<\/p>\n\n\n\n

\u00c9rt\u00e9k \u00e9s nagyszer\u0171 felhaszn\u00e1l\u00f3i \u00e9lm\u00e9ny<\/strong><\/h2>\n\n\n\n

V\u00e9g\u00fcl, de nem utols\u00f3sorban, adjon \u00e9rt\u00e9ket. A QR-k\u00f3dok eszk\u00f6z\u00f6k. Hat\u00e9konys\u00e1guk a felhaszn\u00e1l\u00e1s m\u00f3dj\u00e1t\u00f3l f\u00fcgg. A k\u00fcl\u00f6nb\u00f6z\u0151 marketingszakembereknek k\u00fcl\u00f6nb\u00f6z\u0151 elk\u00e9pzel\u00e9seik vannak, ez\u00e9rt sz\u00fcks\u00e9g van egy tervre. Ami n\u00e9h\u00e1ny ember sz\u00e1m\u00e1ra bev\u00e1lik, az nem fog megfelelni mindenki m\u00e1snak, ez\u00e9rt el\u0151 kell \u00e1ll\u00edtania saj\u00e1t \u00f6tleteit, \u00e9s egy\u00fctt kell m\u0171k\u00f6dtetnie \u0151ket. Mivel minden a potenci\u00e1lis v\u00e1s\u00e1rl\u00f3 k\u00f6r\u00fcl forog, erre kell \u00f6sszpontos\u00edtania - egy \u00e9rt\u00e9kes felhaszn\u00e1l\u00f3i \u00e9lm\u00e9ny.<\/p>\n\n\n\n

K\u00f6vetkeztet\u00e9s<\/strong><\/h2>\n\n\n\n

R\u00f6vid v\u00e9gs\u0151 k\u00f6vetkeztet\u00e9sk\u00e9nt rengeteg apr\u00f3 QR-k\u00f3ddal kapcsolatos marketing tipp tal\u00e1lhat\u00f3 a kamp\u00e1ny fejleszt\u00e9se \u00e9rdek\u00e9ben, de a legjobb szem el\u0151tt tartani apr\u00f3 r\u00e9szletekben t\u00f6rt\u00e9n\u0151 tervez\u00e9s\u00e9t \u00e9s \u00e9rt\u00e9k\u00e9nek biztos\u00edt\u00e1s\u00e1t.<\/p>","protected":false},"excerpt":{"rendered":"

It all started with a trend. At first, you could see websites in magazines or on television ads. Then, you could see MySpace links, then Facebook pages and now, QR codes. QR codes are everywhere. You can see them on cars, magazines and even in major squares all over the world. They are on large … Olvass tov\u00e1bb<\/a><\/p>","protected":false},"author":17,"featured_media":4488,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-code-marketing"],"yoast_head":"\nQR Code Marketing Case Studies<\/title>\n<meta name=\"description\" content=\"Discover the amazing benefits of QR code marketing by using these easy tips. Learn about QR code marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/hu\/qr-code-marketing\/qr-codes-marketing-tips\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reasons Why QR Codes Are a Gold Mine of Customer Relationship Building\" \/>\n<meta property=\"og:description\" content=\"Discover the amazing benefits of QR code marketing by using these easy tips. Learn about QR code marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/hu\/qr-code-marketing\/qr-codes-marketing-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-01T18:42:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-30T13:14:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2019\/05\/how-to-utilize-qr-codes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/qr-codes-marketing-tips\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/qr-codes-marketing-tips\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"Reasons Why QR Codes Are a Gold Mine of Customer Relationship Building\",\"datePublished\":\"2019-05-01T18:42:55+00:00\",\"dateModified\":\"2024-07-30T13:14:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/qr-codes-marketing-tips\\\/\"},\"wordCount\":765,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/qr-codes-marketing-tips\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/how-to-utilize-qr-codes.jpg\",\"articleSection\":[\"QR Code Marketing\"],\"inLanguage\":\"hu\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/qr-codes-marketing-tips\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/qr-codes-marketing-tips\\\/\",\"name\":\"QR Code Marketing Case Studies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/qr-codes-marketing-tips\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/qr-codes-marketing-tips\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/how-to-utilize-qr-codes.jpg\",\"datePublished\":\"2019-05-01T18:42:55+00:00\",\"dateModified\":\"2024-07-30T13:14:02+00:00\",\"description\":\"Discover the amazing benefits of QR code marketing by using these easy tips. 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