{"id":55464,"date":"2026-06-30T08:18:21","date_gmt":"2026-06-30T08:18:21","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/qr-code-marketing-statistics\/"},"modified":"2026-06-30T08:18:21","modified_gmt":"2026-06-30T08:18:21","slug":"qr-code-marketing-statistics","status":"publish","type":"post","link":"https:\/\/pageloot.com\/hr\/qr-news\/qr-code-marketing-statistics\/","title":{"rendered":"Statistika marketinga QR koda: Klju\u010dni podaci i mjerila za 2026."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Poku\u0161avate li argumentirati za QR kodove u svojoj sljede\u0107oj kampanji, ali trebate brojeve koji \u0107e to potkrijepiti? Bez \u010dvrstih podataka, odluke o prora\u010dunu i odabiru kanala djeluju kao naga\u0111anje. Ova stranica prikuplja najrelevantnije marketin\u0161ke statistike QR kodova, mjerila kori\u0161tenja i podatke o trendovima kako bi vam pomogla pametnije planirati.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Usvajanje QR kodova me\u0111u marketin\u0161kim stru\u010dnjacima je gotovo univerzalno<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Najupe\u010datljiviji naslov iz nedavnih industrijskih istra\u017eivanja: QR kodovi vi\u0161e nisu ni\u0161na taktika. Prema podacima iz 2025., <strong>preko 90% marketin\u0161kih stru\u010dnjaka izvje\u0161tava o kori\u0161tenju QR kodova u svojim kampanjama<\/strong>. Ta brojka signalizira tehnolo\u0161ki pomak od \u201cnastaju\u0107e\u201d do standardne prakse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Putanja rasta jasno potvr\u0111uje ovu to\u010dku:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>94% marketin\u0161kih stru\u010dnjaka pove\u0107alo je kori\u0161tenje QR kodova<\/strong> u prethodnih 12 mjeseci<\/li>\n<li><strong>86% planira dodatno pove\u0107ati kori\u0161tenje<\/strong> u sljede\u0107ih 12 mjeseci<\/li>\n<li><strong>88% vjeruje da je raspolo\u017eenje potro\u0161a\u010da prema QR kodovima postalo pozitivnije<\/strong>, pri \u010demu 40% opisuje pomak kao <em>zna\u010dajno<\/em> pozitivnije<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ovi brojevi sugeriraju da usvajanje ne samo da raste \u2013 ono se ubrzava. Marketin\u0161ki stru\u010dnjaci koji jo\u0161 ne koriste QR kodove sve su vi\u0161e u manjini.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Koliko Amerikanaca skenira QR kodove?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Usvajanje od strane potro\u0161a\u010da pri\u010da jednako uvjerljivu pri\u010du. Godine 2025., <strong>99,5 milijuna korisnika pametnih telefona u SAD-u skeniralo je QR kod<\/strong>, s projekcijama koje dose\u017eu <strong>102,6 milijuna do 2026.<\/strong> \u2013 otprilike jedan od tri Amerikanca.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/06\/content-asset-e5e3ab-15f16b45f314.webp\" alt=\"Statistika usvajanja QR-a\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Za kontekst o tome koliko je brzo ovo raslo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Godine 2022., otprilike <strong>89 milijuna korisnika pametnih telefona u SAD-u<\/strong> skeniralo je QR kodove<\/li>\n<li>To je predstavljalo otprilike <strong>26% pove\u0107anje u odnosu na koli\u010dine skeniranja iz 2020.<\/strong><\/li>\n<li>Prag od 100 milijuna korisnika prije\u0111en je to\u010dno prema rasporedu s ranijim projekcijama<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Penetracija pametnih telefona dodatno obja\u0161njava za\u0161to QR kodovi imaju tako \u0161irok doseg. Prema Pew Research Centru, <strong>91% odraslih u SAD-u sada posjeduje pametni telefon<\/strong>, \u0161to je porast s tek 35% u 2011. To zna\u010di da va\u0161e kampanje s QR kodovima teoretski mogu dose\u0107i ogromnu ve\u0107inu ameri\u010dkih potro\u0161a\u010da.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dodatni podaci o pona\u0161anju potro\u0161a\u010da pokazuju sna\u017ean anga\u017eman:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>91% ispitanih ljudi skeniralo je QR kod<\/strong><\/li>\n<li><strong>86% je skeniralo jedan u posljednjih mjesec dana<\/strong><\/li>\n<li><strong>89% je reklo da \u017eeli vidjeti vi\u0161e kori\u0161tenja QR kodova<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ovo nije pasivna svijest \u2013 to su aktivni korisnici koji redovito skeniraju.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tko skenira? Demografija i u\u010destalost<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Razumijevanje va\u0161e publike poma\u017ee vam odrediti prioritete gdje i kako implementirati QR kodove. Podaci dosljedno ukazuju na mla\u0111e odrasle osobe kao najintenzivnije korisnike:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>57% osoba u dobi od 18 do 34 godine<\/strong> \u010desto koristi QR kodove<\/li>\n<li><strong>49% generacije Z<\/strong> i <strong>51% milenijalaca<\/strong> skenira QR kodove barem jednom tjedno<\/li>\n<li>Najve\u0107a skupina nekorisnika koncentrirana je u <strong>dobnom rasponu od 62 do 75 godina<\/strong>, \u0161to predstavlja blizu 40% neskenira\u010da<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ve\u0107ina korisnika QR kodova u SAD-u skenira nekoliko puta mjese\u010dno, a otprilike jedan od pet skenira tjedno. Ova u\u010destalost sugerira da potro\u0161a\u010di koji se anga\u017eiraju s QR kodovima to ne \u010dine nevoljko \u2013 ugradili su to u svoje redovito pona\u0161anje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ako va\u0161e kampanje ciljaju mla\u0111e potro\u0161a\u010de, QR kodovi su posebno dobro pozicionirani kao kanal. Ako va\u0161a publika naginje starijima, dodavanje jasnih uputa i sna\u017enih vizualnih znakova blizu koda mo\u017ee pomo\u0107i premostiti jaz u poznavanju. Specifi\u010dne smjernice za postavljanje i dizajn mo\u017eete prona\u0107i u ovom pregledu <a href=\"https:\/\/pageloot.com\/hr\/qr-code-marketing\/how-to-use-qr-codes\/\">kako u\u010dinkovito koristiti QR kodove u va\u0161em marketingu<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gdje marketin\u0161ki stru\u010dnjaci implementiraju QR kodove?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Podaci istra\u017eivanja iz 2025. pokazuju naj\u010de\u0161\u0107a mjesta postavljanja za QR kodove koje implementiraju marketin\u0161ki stru\u010dnjaci:<\/p>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>SMJE\u0160TAJ<\/th>\n<th>Udio marketin\u0161kih stru\u010dnjaka koji ga koriste<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Doga\u0111aji<\/td>\n<td>43%<\/td>\n<\/tr>\n<tr>\n<td>Ispis oglasa<\/td>\n<td>40%<\/td>\n<\/tr>\n<tr>\n<td>Izlozi u trgovinama<\/td>\n<td>40%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ova tri kanala dominiraju jer dijele zajedni\u010dku dinamiku: zarobljenu publiku s vremenom i fizi\u010dkom blizinom za skeniranje. Doga\u0111aji, posebno, kombiniraju sna\u017enu namjeru s prirodnim trenutkom anga\u017emana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Osim ova tri vode\u0107a, pakiranje i e-po\u0161ta tako\u0111er se \u010desto navode. Klju\u010dni obrazac je da su QR kodovi naju\u010dinkovitiji tamo gdje postoji jasan razlog za skeniranje i gdje fizi\u010dko okru\u017eenje \u010dini skeniranje prakti\u010dnim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za pregled po kanalima o tome kako razli\u010dite industrije implementiraju QR kodove, pogledajte <a href=\"https:\/\/pageloot.com\/hr\/blog\/qr-code-scanning-trends-by-industry-a-breakdown\/\">ra\u0161\u010dlambu trendova skeniranja QR kodova po industriji<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">QR kodovi kao alat za prikupljanje podataka prve strane<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kako pouzdanost i regulatorno prihva\u0107anje kola\u010di\u0107a tre\u0107ih strana nastavljaju opadati, QR kodovi su se pojavili kao izravan put do prikupljanja podataka prve strane. Brojke su zapanjuju\u0107e: <strong>95% poduze\u0107a sada koristi QR kodove za prikupljanje podataka prve strane<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kada korisnik skenira QR kod i ispuni obrazac, registrira se za doga\u0111aj ili se prijavi za program vjernosti, ta je interakcija pripisiva, s odobrenjem korisnika i izravno povezana s odre\u0111enom dodirnom to\u010dkom kampanje. Za razliku od pra\u0107enja temeljenog na kola\u010di\u0107ima, podaci o skeniranju QR koda ne ovise o postavkama preglednika ili pona\u0161anju blokiranja oglasa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To \u010dini QR kodove posebno vrijednima za:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Izgradnju popisa e-po\u0161te i SMS-a iz tiskanih materijala<\/li>\n<li>Povezivanje anga\u017emana u trgovini s digitalnim profilima<\/li>\n<li>Pripisivanje izvanmre\u017enih dodirnih to\u010daka internetskim konverzijama<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodovi tako\u0111er dobro funkcioniraju uz UTM parametre, daju\u0107i vam dodatni sloj atribucije kampanje unutar Google Analyticsa. <a href=\"https:\/\/pageloot.com\/hr\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\">Ovaj vodi\u010d o UTM parametrima za QR kodove<\/a> obja\u0161njava kako to postaviti u praksi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Referentne vrijednosti stope skeniranja QR koda<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stopa skeniranja \u2013 ponekad nazvana stopa prola\u017eenja skeniranjem \u2013 mjeri koliki postotak ljudi koji <em>vide<\/em> QR kod zapravo ga skeniraju. Formula je jednostavna:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stopa skeniranja = (Skeniranja \u00f7 Prikazi) \u00d7 100<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dakle, ako 200 ljudi skenira kod koji je vidjelo 4.000 ljudi, stopa skeniranja je 5%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Realisti\u010dne referentne vrijednosti zna\u010dajno se razlikuju ovisno o smje\u0161taju i kontekstu. Na pakiranju proizvoda, na primjer, dobro vo\u0111ene kampanje obi\u010dno bilje\u017ee <strong>stope prola\u017eenja skeniranjem izme\u0111u 4% i 12%<\/strong>, \u0161to zna\u010di otprilike 5 od 100 ljudi koji vide kod \u0107e ga skenirati.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010cimbenici koji pove\u0107avaju stope skeniranja:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jasan tekst poziva na akciju blizu koda, kao \u0161to je \u201cSkenirajte za 20% popusta\u201d<\/li>\n<li>Visok kontrast, pravilno dimenzioniran kod (minimalno 0.8 \u00d7 0.8 in\u010da za ispis)<\/li>\n<li>Uvjerljiv, o\u010dit razlog za skeniranje<\/li>\n<li>Postavljanje u prirodnoj razini o\u010diju i to\u010dkama pa\u017enje<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dodavanje QR koda na komad izravne po\u0161te tako\u0111er mo\u017ee proizvesti mjerljiva pobolj\u0161anja. Jedna akademska studija otkrila je da uklju\u010divanje QR koda u pisma poziva na anketu pove\u0107ava ukupnu stopu odgovora sa 7.00% na 8.31% \u2013 zna\u010dajno pobolj\u0161anje bez ikakve promjene osnovne ponude.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Pogledajte kako va\u0161i QR kodovi zapravo funkcioniraju<\/strong> Pratite volumen skeniranja, u\u010dinkovitost smje\u0161taja, vrste ure\u0111aja i geografske podatke na jednom mjestu. Istra\u017eite <a href=\"https:\/\/pageloot.com\/hr\/feature\/analytics\/\">Pagelootovu zna\u010dajku analitike QR koda<\/a> kako biste sirove podatke o skeniranju pretvorili u uvide kampanje.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Referentne vrijednosti stope konverzije QR koda<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stopa konverzije razlikuje se od stope skeniranja. Dok stopa skeniranja mjeri tko skenira, stopa konverzije mjeri koliki postotak tih skenera dovr\u0161ava ciljanu radnju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stopa konverzije = (Dovr\u0161avanja \u00f7 Jedinstvena skeniranja) \u00d7 100<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na primjer, 300 skeniranja koja rezultiraju s 87 ispunjenih obrazaca daju stopu konverzije od 29%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Referentne vrijednosti znatno variraju ovisno o trenju uklju\u010denom u radnju:<\/p>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>Vrsta radnje<\/th>\n<th>Tipi\u010dna stopa konverzije nakon skeniranja<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Prijava na WiFi<\/td>\n<td>60\u201385%<\/td>\n<\/tr>\n<tr>\n<td>Pristup jelovniku<\/td>\n<td>55\u201375%<\/td>\n<\/tr>\n<tr>\n<td>Spremanje kontakt kartice<\/td>\n<td>25\u201345%<\/td>\n<\/tr>\n<tr>\n<td>Registracija ili prijava za doga\u0111aj<\/td>\n<td>20\u201340%<\/td>\n<\/tr>\n<tr>\n<td>Obrazac za povratne informacije o proizvodu<\/td>\n<td>15\u201330%<\/td>\n<\/tr>\n<tr>\n<td>Obrazac za prikupljanje potencijalnih klijenata<\/td>\n<td>10\u201325%<\/td>\n<\/tr>\n<tr>\n<td>Instalacija aplikacije<\/td>\n<td>8\u201318%<\/td>\n<\/tr>\n<tr>\n<td>Prijava na bilten ili e-po\u0161tu<\/td>\n<td>5\u201315%<\/td>\n<\/tr>\n<tr>\n<td>Izravna kupnja proizvoda<\/td>\n<td>3\u201312%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Obrazac je dosljedan: radnje s manjim trenjem konvertiraju po mnogo vi\u0161im stopama. Prijava na WiFi lako se konvertira jer korisnik ima neposrednu, o\u010ditu potrebu. Kupnja zahtijeva znatno vi\u0161e namjere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za <strong>marketin\u0161ke konverzije<\/strong> \u2013 ispunjavanje obrazaca, prijave, kupnje \u2013 a <strong>10\u201325% stopa konverzije nakon skeniranja<\/strong> je realisti\u010dna radna referentna vrijednost. Kampanje ispod 5% obi\u010dno signaliziraju neuskla\u0111enost izme\u0111u obe\u0107anja na fizi\u010dkom materijalu i iskustva nakon skeniranja. Kampanje iznad 25% obi\u010dno imaju koristi od sna\u017enih poticaja ili visoko motivirane publike.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U kontekstima sajmova ili prikupljanja potencijalnih klijenata u trgovini, a <strong>10\u201320% stopa jedinstvenog skeniranja do slanja obrasca<\/strong> je razumno o\u010dekivanje kada je obrazac kratak i razmjena vrijednosti jasno komunicirana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ove referentne vrijednosti su smjernice, a ne univerzalne \u2013 va\u0161i stvarni rezultati ovisit \u0107e o va\u0161em smje\u0161taju, ponudi, publici i kvaliteti odredi\u0161ne stranice. Za vi\u0161e o pobolj\u0161anju performansi na svim kanalima, pogledajte kako <a href=\"https:\/\/pageloot.com\/hr\/blog\/how-qr-codes-connect-print-and-digital-marketing\/\">QR kodovi povezuju tiskani i digitalni marketing<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pla\u0107anja QR kodom: Brzo rastu\u0107i slu\u010daj upotrebe<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Osim marketin\u0161kih kampanja, QR kodovi se brzo \u0161ire u trgovinu. Tr\u017ei\u0161te pla\u0107anja QR kodom u SAD-u generiralo je <strong>$2,55 milijardi prihoda u 2024.<\/strong> i predvi\u0111a se da \u0107e dose\u0107i <strong>$11,84 milijardi do 2033.<\/strong>, \u0161to predstavlja <strong>slo\u017eenu godi\u0161nju stopu rasta od 19.3%<\/strong>.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/06\/content-asset-03a037-54ebeb7d9ab2.webp\" alt=\"Rast pla\u0107anja QR-om\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Istra\u017eivanja potro\u0161a\u010da potvr\u0111uju pla\u0107anje kao jedan od dva glavna slu\u010daja upotrebe QR koda u SAD-u, uz provjeru informacija o proizvodu na pakiranju hrane i pi\u0107a. Federalne rezerve tako\u0111er aktivno rade na interoperabilnom standardu QR koda dizajniranom za rad na svim platnim sustavima, uklju\u010duju\u0107i uslugu FedNow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za marketere, ovo je va\u017eno jer pro\u0161iruje ono \u0161to jedan QR kod mo\u017ee posti\u0107i. Kod na stolu restorana, maloprodajnoj polici ili zna\u010dki doga\u0111aja sada mo\u017ee obraditi otkrivanje, isporuku informacija i pla\u0107anje unutar jedne interakcije \u2013 smanjuju\u0107i udaljenost izme\u0111u svijesti i akcije.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Raspolo\u017eenje potro\u0161a\u010da ide u va\u0161u korist<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jedna podcijenjena podatkovna to\u010dka za marketin\u0161ke stru\u010dnjake: <strong>45% ameri\u010dkih potro\u0161a\u010da ve\u0107 je koristilo QR kodove u kontekstu marketin\u0161ke ili reklamne kampanje<\/strong>. To nije pasivna upoznatost \u2013 to je izravno, prethodno iskustvo interakcije s QR kodom marketin\u0161kog stru\u010dnjaka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U kombinaciji s otkri\u0107em da <strong>89% potro\u0161a\u010da \u017eeli vidjeti vi\u0161e upotrebe QR kodova<\/strong>, podaci jasno pokazuju da je publika prijem\u010diva. Skepticizam koji je pratio raniji neuspje\u0161ni val QR kodova u eri prije pametnih telefona uglavnom se raspr\u0161io. Marketin\u0161ki stru\u010dnjaci koji su izbjegavali QR kodove zbog zabrinutosti oko otpora publike imaju manje razloga za suzdr\u017eavanje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kanali najvi\u0161e povezani s anga\u017emanom potro\u0161a\u010da s QR-om uklju\u010duju pakiranje hrane i pi\u0107a, pla\u0107anja i maloprodajna okru\u017eenja. Ako poslujete u bilo kojem od tih prostora, podaci o pona\u0161anju sna\u017eno podr\u017eavaju integraciju QR-a. Za prakti\u010dne smjernice o po\u010detku, <a href=\"https:\/\/pageloot.com\/hr\/blog\/qr-codes-for-small-business-marketing\/\">vodi\u010d za marketing QR kodova za mala poduze\u0107a<\/a> pokriva osnove bez pretpostavke velikog prora\u010duna ili tehni\u010dkog tima.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stavljanje brojeva u funkciju<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gore navedene statistike opisuju kanal koji je pre\u0161ao iz eksperimentalnog u o\u010dekivano. QR kodove koristi gotovo svaki marketin\u0161ki stru\u010dnjak, skenira ih otprilike tre\u0107ina ameri\u010dke populacije i sve vi\u0161e su vezani za strategije podataka prve strane koje se bave \u0161irim promjenama vo\u0111enim privatno\u0161\u0107u u digitalnom marketingu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prakti\u010dna pouka: pitanje za ve\u0107inu marketin\u0161kih stru\u010dnjaka vi\u0161e nije <em>ho\u0107e li<\/em> koristiti QR kodove, ve\u0107 <em>gdje<\/em> ih postaviti, <em>\u0161to<\/em> mjeriti, i <em>kako<\/em> iterirati na temelju podataka o izvedbi. Dinami\u010dki QR kodovi su ovdje posebno korisni \u2013 omogu\u0107uju vam a\u017euriranje odredi\u0161nog URL-a bez ponovnog ispisa, pokretanje A\/B testova na odredi\u0161nim stranicama i prikupljanje analitike na razini skeniranja za svako postavljanje.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Zapo\u010dnite pra\u0107enje izvedbe QR kodova kroz kampanje<\/strong> Koristiti <a href=\"https:\/\/pageloot.com\/hr\/dynamic-qr-code-generator\/\">Dinami\u010dni QR kod generator<\/a> za stvaranje QR kodova koji se mogu pratiti i ure\u0111ivati za va\u0161u sljede\u0107u kampanju i dobivanje podataka u stvarnom vremenu o skeniranjima, lokacijama i ure\u0111ajima od prvog dana.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Za strategije specifi\u010dne za industriju i dodatne smjernice, istra\u017eite <a href=\"https:\/\/pageloot.com\/hr\/industry\/\">Pagelootova rje\u0161enja za QR kodove po industriji<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010cesto postavljana pitanja<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-ff0d7ac32def\"><strong class=\"schema-faq-question\">Koja je realisti\u010dna stopa skeniranja QR koda za tiskani marketing?<\/strong> <p class=\"schema-faq-answer\">Stope skeniranja ovise uvelike o postavljanju, dizajnu i kontekstu. Za pakiranje proizvoda u dobro vo\u0111enim kampanjama, stopa skeniranja od 4\u201312% je tipi\u010dna. Za druga tiskana mjesta kao \u0161to su letci ili plakati, rezultati variraju ovisno o snazi poziva na akciju i ponu\u0111enom poticaju. Kampanje s jasnim, uvjerljivim razlozima za skeniranje dosljedno nadma\u0161uju one bez.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-e8e97d01b7b5\"><strong class=\"schema-faq-question\">Kako ja mjerim konverzije QR koda u marketin\u0161koj kampanji?<\/strong> <p class=\"schema-faq-answer\">Stopa konverzije izra\u010dunava se kao dovr\u0161ene radnje podijeljene s jedinstvenim skeniranjima, pomno\u017eeno sa 100. Za precizno pra\u0107enje ovoga, potrebni su vam dinami\u010dki QR kodovi s ugra\u0111enom analitikom, u kombinaciji s odredi\u0161nom stranicom koja bilje\u017ei ciljanu radnju \u2013 kao \u0161to je slanje obrasca, kupnja ili prijava. Dodavanje UTM parametara omogu\u0107uje vam povezivanje prometa generiranog QR kodovima s odre\u0111enim kampanjama unutar Google Analyticsa. Pogledajte cijeli vodi\u010d o pra\u0107enju skeniranja QR kodova i analitike za korak-po-korak pristup.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-a29ae1f277a6\"><strong class=\"schema-faq-question\">Jesu li QR kodovi u\u010dinkoviti za prikupljanje podataka prve strane?<\/strong> <p class=\"schema-faq-answer\">Da \u2013 95% poduze\u0107a sada koristi QR kodove posebno za prikupljanje podataka prve strane. Kada korisnik skenira kod i ispuni obrazac ili registraciju, ta se interakcija izravno pripisuje odre\u0111enoj fizi\u010dkoj dodirnoj to\u010dki. Za razliku od pra\u0107enja temeljenog na kola\u010di\u0107ima, ovi podaci ne ovise o postavkama preglednika i prikupljaju se s jasnom namjerom korisnika, \u010dine\u0107i ih pouzdanijima i kompatibilnijima s razvijaju\u0107im standardima privatnosti.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Istra\u017eite statistike i mjerila QR kod marketinga za 2025. Saznajte o usvajanju od strane potro\u0161a\u010da, stopama skeniranja i za\u0161to preko 90% marketin\u0161kih stru\u010dnjaka koristi QR kodove u kampanjama.<\/p>","protected":false},"author":17,"featured_media":55346,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1593],"tags":[],"class_list":["post-55464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>QR Code Marketing Statistics: Key Data and Benchmarks for 2026<\/title>\n<meta name=\"description\" content=\"Explore 2025 QR code marketing statistics and benchmarks. 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S dubokom stru\u010dno\u0161\u0107u koja obuhva\u0107a vi\u0161e od 5 godina isklju\u010divo na QR kodovima, Siim je postao stru\u010dnjak za predmet u tom podru\u010dju. On \u010dini zna\u010dajne korake u iskori\u0161tavanju QR tehnologije za pojednostavljenje i pove\u0107anje digitalnih interakcija. Njegovo putovanje nije tek po\u010delo ovdje. Siim ima opse\u017eno digitalno iskustvo s vi\u0161e od 10 godina bogatog iskustva u sektoru softvera kao usluge (SaaS), \u0161to je potvrda njegovog dubokog znanja o digitalnim rje\u0161enjima.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#faq-question-ff0d7ac32def","position":1,"url":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#faq-question-ff0d7ac32def","name":"Koja je realisti\u010dna stopa skeniranja QR koda za tiskani marketing?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Scan rates depend heavily on placement, design, and context. For product packaging in well-run campaigns, a scan-through rate of 4\u201312% is typical. For other print placements such as flyers or posters, results vary based on the strength of the call-to-action and the incentive offered. 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See the full guide on tracking QR code scans and analytics for a step-by-step approach.","inLanguage":"hr"},"inLanguage":"hr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#faq-question-a29ae1f277a6","position":3,"url":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#faq-question-a29ae1f277a6","name":"Jesu li QR kodovi u\u010dinkoviti za prikupljanje podataka prve strane?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes \u2013 95% of businesses now use QR codes specifically for first-party data capture. When a user scans a code and completes a form or registration, that interaction is directly attributed to a specific physical touchpoint. 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