{"id":46030,"date":"2025-09-10T02:46:06","date_gmt":"2025-09-10T02:46:06","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/utm-parameters-for-qr-codes-google-analytics-tips\/"},"modified":"2026-04-22T13:14:03","modified_gmt":"2026-04-22T13:14:03","slug":"utm-parameters-for-qr-codes-google-analytics-tips","status":"publish","type":"post","link":"https:\/\/pageloot.com\/hr\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/","title":{"rendered":"Kako dodati UTM parametre QR kodovima za pra\u0107enje"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Mu\u010dite li se vidjeti koji od va\u0161ih fizi\u010dkih marketin\u0161kih materijala zapravo generiraju promet na web stranici? Bez pravilnog pra\u0107enja, svako skeniranje s plakata ili letka nestaje u kategoriji \u201cIzravni\u201d promet u Google Analyticsu, \u0161to onemogu\u0107uje izra\u010dun va\u0161eg ROI-ja. Ovaj vodi\u010d obja\u0161njava kako koristiti UTM parametre za pretvaranje svakog skeniranja QR koda u mjerljive podatke.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Za\u0161to va\u0161 QR kod treba UTM parametre<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kada korisnik skenira standardni QR kod, Google Analytics (posebno GA4) \u010desto se mu\u010di identificirati izvor tog posjeta. Budu\u0107i da aplikacija kamere pametnog telefona otvara preglednik izravno bez proslje\u0111ivanja referentnog zaglavlja, sesija se obi\u010dno kategorizira kao izravni promet. Ovo tehni\u010dko ograni\u010denje ostavlja marketin\u0161ke stru\u010dnjake u neznanju je li posjetitelj stupio u interakciju putem <a href=\"https:\/\/pageloot.com\/hr\/qr-codes-on\/flyers\/\">QR kodovi na letcima<\/a> ili <a href=\"https:\/\/pageloot.com\/hr\/qr-codes-on\/business-cards\/\">QR kodova na posjetnicama<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UTM (Urchin Tracking Module) parametri su jednostavne tekstualne oznake dodane na kraj URL-a. Kada posjetitelj skenira kod koji sadr\u017ei te oznake, GA4 izvla\u010di informacije i pripisuje sesiju ispravnoj kampanji, izvoru i mediju. Implementacija ovog postava primarni je temelj za <a href=\"https:\/\/pageloot.com\/hr\/qr-code-marketing\/tracking-qr-codes\/\">pra\u0107enje QR kodova<\/a> u\u010dinkovito kroz razli\u010dite fizi\u010dke dodirne to\u010dke.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Odabir ispravnih UTM oznaka za to\u010dne podatke<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Za odr\u017eavanje \u010distih podataka, morate slijediti stroge konvencije imenovanja. Google Analytics razlikuje velika i mala slova, \u0161to zna\u010di da \u0107e se oznake poput \u201cQR<em>Code\u201d i \u201cqr<\/em>code\u201d pojaviti kao zasebni unosi u va\u0161im izvje\u0161\u0107ima, fragmentiraju\u0107i va\u0161e uvide. Dosljednost je klju\u010dna za osiguravanje da su va\u0161i <a href=\"https:\/\/pageloot.com\/hr\/blog\/qr-code-analytics-track-performance-in-5-steps\/\">analitiku QR kodova<\/a> lako \u010ditljivi i interpretirani.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sljede\u0107a tablica sa\u017eima primarne parametre koje biste trebali koristiti za svoje offline kampanje:<\/p>\n\n\n\n<figure class=\"wp-block-table\">\n<table class=\"wp-block-table__content\">\n<thead>\n<tr>\n<th>Parametar<\/th>\n<th>Svrha<\/th>\n<th>Primjer<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>utm_source<\/strong><\/td>\n<td>Identificira fizi\u010dku lokaciju ili materijal.<\/td>\n<td>jumbo plakat, letak, <a href=\"https:\/\/pageloot.com\/hr\/qr-codes-on\/vehicles\/\">vozila<\/a><\/td>\n<\/tr>\n<tr>\n<td><strong>utm_medium<\/strong><\/td>\n<td>Identificira marketin\u0161ki kanal (koristite `qr_code`).<\/td>\n<td>qr_code<\/td>\n<\/tr>\n<tr>\n<td><strong>utm_campaign<\/strong><\/td>\n<td>Naziv va\u0161e specifi\u010dne marketin\u0161ke aktivnosti.<\/td>\n<td>ljeto<em>promo<\/em>2024<\/td>\n<\/tr>\n<tr>\n<td><strong>utm_content<\/strong><\/td>\n<td>Razlikuje razli\u010dite verzije oglasa.<\/td>\n<td>lijevo<em>bo\u010dna traka, plavo<\/em>oblikovati<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Pro savjet:<\/strong> Uvijek koristite mala slova za sve UTM parametre. To sprje\u010dava slu\u010dajno stvaranje dupliciranih kategorija i osigurava da svi va\u0161i podaci o skeniranju ostanu konsolidirani u jednom izvje\u0161\u0107u.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Koraci za izradu va\u0161e QR veze koja se mo\u017ee pratiti<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stvaranje URL-a koji se mo\u017ee pratiti je jednostavan proces, ali zahtijeva preciznost kako bi se izbjegle tehni\u010dke pogre\u0161ke. Ako je URL pogre\u0161no formatiran, mo\u017ee dovesti do pogre\u0161ke 404 ili rezultirati <a href=\"https:\/\/pageloot.com\/hr\/qr-code-marketing\/why-qr-code-not-working\/\">za\u0161to va\u0161 QR kod ne radi<\/a> tijekom kampanje u\u017eivo.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Generirajte ozna\u010deni URL<\/strong>: Upotrijebite pouzdan alat za izradu URL-ova kampanje kako biste unijeli svoju odredi\u0161nu vezu i odgovaraju\u0107e UTM parametre.<\/li>\n<li><strong>Rije\u0161ite problem duljine URL-a<\/strong>: Dugi URL-ovi s vi\u0161e UTM oznaka stvaraju guste, slo\u017eene QR uzorke. Ove si\u0107u\u0161ne module \u010desto je te\u0161ko pro\u010ditati starijim kamerama pametnih telefona, posebno u uvjetima slabog osvjetljenja.<\/li>\n<li><strong>Odaberite generator<\/strong>: Unesite svoj kona\u010dni URL u <a href=\"https:\/\/pageloot.com\/hr\/website-qr-code-generator\/\">generator QR koda web stranice<\/a> za stvaranje vizualnog koda.<\/li>\n<li><strong>Izvr\u0161ite test skeniranja<\/strong>: Prije masovnog ispisa, skenirajte kod s nekoliko razli\u010ditih ure\u0111aja kako biste provjerili prikazuje li mobilni preglednik ispravno URL s UTM oznakama.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Kako biste odr\u017eali visoku mogu\u0107nost skeniranja i mogu\u0107nost a\u017euriranja veza za pra\u0107enje \u010dak i nakon ispisa materijala, upotrijebite <strong><a href=\"https:\/\/pageloot.com\/hr\/dynamic-qr-code-generator\/\">Generatorom dinami\u010dnih QR kodova<\/a><\/strong>. Ovaj alat omogu\u0107uje vam ispravljanje pogre\u0161aka u pisanju ili promjenu odredi\u0161nih veza bez ponovnog ispisa letaka ili bro\u0161ura.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Za\u0161to su dinami\u010dki QR kodovi klju\u010dni za analitiku<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Iako tehni\u010dki mo\u017eete dodati UTM parametre stati\u010dnom QR kodu, to se rijetko preporu\u010duje za profesionalni marketing. Stati\u010dni QR kod ugra\u0111uje cijeli dugi URL izravno u svoj pikselni uzorak. Kako URL raste s oznakama za pra\u0107enje, kod postaje sve gu\u0161\u0107i. Ova gusto\u0107a zna\u010dajno pove\u0107ava rizik od neuspjeha skeniranja ako je ispis malen ili je okru\u017eenje slabo osvijetljeno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dinami\u010dki QR kodovi rje\u0161avaju ovaj problem djeluju\u0107i kao digitalni most. Fizi\u010dki kod sadr\u017ei kratku, trajnu vezu za preusmjeravanje koja korisnika \u0161alje na va\u0161 kona\u010dni URL s UTM oznakama. To nudi dvije zna\u010dajne prednosti:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/square-simple-illustration-on-white-background-with-blue-and-light-grey-accents-7246-5b39ff295427.webp\" alt=\"Dinami\u010dka QR analitika\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pobolj\u0161ana mogu\u0107nost skeniranja<\/strong>: Fizi\u010dki uzorak koda ostaje jednostavan i lako \u010ditljiv, bez obzira na to koliko parametara za pra\u0107enje dodate odredi\u0161noj poveznici.<\/li>\n<li><strong>Operativna fleksibilnost<\/strong>: Ako otkrijete pogre\u0161ku u nazivu kampanje ili trebate promijeniti odredi\u0161nu stranicu nakon ispisa, mo\u017eete <a href=\"https:\/\/pageloot.com\/hr\/how-to\/edit-qr-codes\/\">urediti QR kod<\/a> odmah putem svoje upravlja\u010dke plo\u010de.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Pregled podataka o skeniranju QR koda u Google Analyticsu 4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nakon \u0161to je va\u0161a kampanja aktivna, mo\u017eete pratiti izvedbu svojih izvanmre\u017enih materijala izravno unutar GA4 su\u010delja. To vam omogu\u0107uje da to\u010dno vidite koja fizi\u010dka mjesta generiraju najvi\u0161e anga\u017emana i konverzija.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Otvorite GA4 i idite na <strong>Izvje\u0161\u0107a<\/strong> odjeljak, zatim odaberite <strong>Akvizicija<\/strong> i <strong>Akvizicija prometa<\/strong>.<\/li>\n<li>Prona\u0111ite padaju\u0107i izbornik primarne dimenzije i promijenite ga u <strong>Medij sesije<\/strong>. Trebali biste vidjeti `qr_code` naveden ako ste koristili preporu\u010denu konvenciju imenovanja.<\/li>\n<li>Dodajte sekundarnu dimenziju klikom na plavu ikonu \u201c+\u201d i pretra\u017eivanjem za <strong>Izvor sesije<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ovaj prilago\u0111eni prikaz otkriva specifi\u010dne izvore \u2013 kao \u0161to su razli\u010dite lokacije trgovina ili tiskani materijali \u2013 koji generiraju promet. Kroz <a href=\"https:\/\/pageloot.com\/hr\/blog\/tracking-qr-code-scans-over-time\/\">pra\u0107enje skeniranja QR kodova tijekom vremena<\/a>, mo\u017eete identificirati sezonske trendove i odrediti koji fizi\u010dki kanali pru\u017eaju najbolji povrat na va\u0161e marketin\u0161ko ulaganje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010cesta pitanja<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-a76fca66bed4\"><strong class=\"schema-faq-question\">Ho\u0107e li UTM parametri u\u010diniti moj QR kod prete\u0161kim za skeniranje?<\/strong> <p class=\"schema-faq-answer\">Adding UTM tags to a static QR code makes the pattern more complex and harder to scan. However, when you use a dynamic QR code, the density remains low because the code only contains a short redirect URL, ensuring a fast and reliable scanning experience.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-de149e56e1f0\"><strong class=\"schema-faq-question\">Za\u0161to se moj QR promet prikazuje kao \u201cNedodijeljeno\u201d u GA4?<\/strong> <p class=\"schema-faq-answer\">Traffic is categorized as &#8220;Unassigned&#8221; when GA4 does not recognize the `utmmedium` tag. To avoid this, use a standard medium like `qrcode`. If the traffic still appears as unassigned, you may need to create a Custom Channel Group in your GA4 settings to tell the system how to group your offline traffic.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-2b0e5ab7971e\"><strong class=\"schema-faq-question\">Mogu li pratiti geografsku lokaciju svakog skeniranja?<\/strong> <p class=\"schema-faq-answer\">Google Analytics provides approximate geographic data based on the user&#8217;s IP address. For more precise insights, you can use geolocation analytics for QR codes provided by your QR management platform, which can often show scan data down to the city level in real-time. Properly tagging your links removes the guesswork from your offline marketing strategy. By combining UTM parameters with dynamic technology, you bridge the gap between your physical touchpoints and your digital reporting. If you are ready to start measuring the impact of your print materials, use our link QR code generator to create your first trackable campaign.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Nau\u010dite kako dodati UTM parametre QR kodovima za pra\u0107enje offline marketinga u Google Analyticsu. Pobolj\u0161ajte atribuciju, koristite dinami\u010dke QR kodove i pratite podatke u GA4.<\/p>","protected":false},"author":17,"featured_media":50187,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-46030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Add UTM Parameters to QR Codes for Tracking<\/title>\n<meta name=\"description\" content=\"Learn how to add UTM parameters to QR codes to track offline marketing in Google Analytics. Improve attribution, use dynamic QR codes, and monitor data in GA4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/hr\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Add UTM Parameters to QR Codes for Tracking\" \/>\n<meta property=\"og:description\" content=\"Learn how to add UTM parameters to QR codes to track offline marketing in Google Analytics. 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If the traffic still appears as unassigned, you may need to create a Custom Channel Group in your GA4 settings to tell the system how to group your offline traffic.","inLanguage":"hr"},"inLanguage":"hr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-2b0e5ab7971e","position":3,"url":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-2b0e5ab7971e","name":"Mogu li pratiti geografsku lokaciju svakog skeniranja?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Google Analytics provides approximate geographic data based on the user's IP address. For more precise insights, you can use geolocation analytics for QR codes provided by your QR management platform, which can often show scan data down to the city level in real-time. Properly tagging your links removes the guesswork from your offline marketing strategy. 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If you are ready to start measuring the impact of your print materials, use our link QR code generator to create your first trackable campaign.","inLanguage":"hr"},"inLanguage":"hr"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/hr\/wp-json\/wp\/v2\/posts\/46030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/hr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/hr\/wp-json\/wp\/v2\/comments?post=46030"}],"version-history":[{"count":8,"href":"https:\/\/pageloot.com\/hr\/wp-json\/wp\/v2\/posts\/46030\/revisions"}],"predecessor-version":[{"id":52727,"href":"https:\/\/pageloot.com\/hr\/wp-json\/wp\/v2\/posts\/46030\/revisions\/52727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/hr\/wp-json\/wp\/v2\/media\/50187"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/hr\/wp-json\/wp\/v2\/media?parent=46030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/hr\/wp-json\/wp\/v2\/categories?post=46030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/hr\/wp-json\/wp\/v2\/tags?post=46030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}