{"id":3051,"date":"2019-04-23T22:38:13","date_gmt":"2019-04-23T22:38:13","guid":{"rendered":"https:\/\/pageloot.com\/?p=3051"},"modified":"2026-10-21T05:54:13","modified_gmt":"2026-10-21T05:54:13","slug":"newspapers-and-magazines","status":"publish","type":"post","link":"https:\/\/pageloot.com\/hr\/qr-codes-on\/newspapers-and-magazines\/","title":{"rendered":"Kako koristiti QR kodove u novinama i \u010dasopisima"},"content":{"rendered":"<p class=\"wp-block-paragraph\">QR kod u oglasu u novinama ili \u010dasopisu \u0161alje \u010ditatelje s tiskane stranice na web stranicu, video, kupon ili PDF. Da biste ga dodali: izradite kod, ispi\u0161ite ga najmanje 2 x 2 cm (0.8 x 0.8 in\u010da) s praznom marginom oko njega, stavite kratak poziv na akciju pored njega i testirajte ga na pravom papiru prije tiska. Ovaj vodi\u010d pokriva svaki korak za QR kodove za tiskane oglase u \u010dasopisima i novinama.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brzi odgovori za QR kodove u novinama i \u010dasopisima<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Veli\u010dina:<\/strong> najmanje 2 x 2 cm (0.8 x 0.8 in\u010da). Koristite 3 do 4 cm (1.2 do 1.6 in\u010da) za ve\u0107inu oglasa u \u010dasopisima i ne\u0161to vi\u0161e za novinski papir.<\/li>\n<li><strong>Tiha zona:<\/strong> ostavite praznu marginu od najmanje \u010detiri modula (mali kvadrati\u0107i) sa svake strane.<\/li>\n<li><strong>Boje:<\/strong> tamni kod na svijetloj, jednobojnoj pozadini. Crno na bijelom je najsigurniji izbor.<\/li>\n<li><strong>Plasman:<\/strong> srednji ili donji dio oglasa, dalje od preklopa ili hrpta.<\/li>\n<li><strong>Vrsta koda:<\/strong> dinami\u010dki kod ako oglas traje tjednima ili \u017eelite statistiku skeniranja. Stati\u010dki kod je dovoljan za jednokratnu vezu koja se nikada ne\u0107e promijeniti.<\/li>\n<li><strong>Prije tiskanja:<\/strong> skenirajte probni otisak na stvarnom papiru s barem jednim iPhoneom i jednim Android telefonom.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Za\u0161to tiskani mediji i dalje funkcioniraju s QR kodom<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u010citatelji novina i \u010dasopisa usporavaju i \u010ditaju. Tiskani oglas tako\u0111er ima mjesta za obja\u0161njenje \u0161to kod radi i za\u0161to bi ga \u010ditatelj trebao skenirati. Redak poput \u201cSkeniraj za gledanje videozapisa s receptom\u201d govori \u010ditatelju \u0161to slijedi, \u0161to goli kod ne radi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hrana, izdava\u0161tvo, obrazovanje, maloprodaja i lokalne usluge koriste tisak. QR kod povezuje tu publiku s va\u0161om web stranicom, videozapisom, ponudom ili aplikacijom bez tra\u017eenja od ikoga da upi\u0161e URL.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Pove\u017eite svoje tiskane oglase s digitalnim kampanjama<\/strong> Koristiti <a href=\"https:\/\/pageloot.com\/hr\/link-qr-code-generator\/\">Generator QR kodova za linkove<\/a> za izradu QR koda za bilo koji URL, spreman za umetanje u va\u0161 sljede\u0107i oglas u novinama ili \u010dasopisu.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Na \u0161to povezati QR kod \u010dasopisa ili QR kod novina<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Odlu\u010dite \u0161to kod radi prije nego \u0161to dizajnirate oglas. Odredi\u0161te odlu\u010duje o pozivu na akciju, veli\u010dini i polo\u017eaju na stranici.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Web stranica ili odredi\u0161na stranica:<\/strong> stranicu kampanje, stranicu proizvoda ili obrazac za prijavu, izra\u0111enu pomo\u0107u <a href=\"https:\/\/pageloot.com\/hr\/link-qr-code-generator\/\">Generator QR kodova za linkove<\/a><\/li>\n<li><strong>PDF dokument:<\/strong> katalog, jelovnik, press kit ili dodatak, izra\u0111en pomo\u0107u <a href=\"https:\/\/pageloot.com\/hr\/pdf-qr-code-generator\/\">QR kod PDF generator<\/a><\/li>\n<li><strong>Video:<\/strong> video proizvoda, recept ili intervju, napravljen s <a href=\"https:\/\/pageloot.com\/hr\/youtube-qr-code-generator\/\">YouTube QR kod generator<\/a><\/li>\n<li><strong>Kupon samo za ispis:<\/strong> ponuda koju mogu iskoristiti samo \u010ditatelji ovog izdanja, napravljena s <a href=\"https:\/\/pageloot.com\/hr\/coupon-qr-code-generator\/\">QR kod za kupon generator<\/a><\/li>\n<li><strong>Audio:<\/strong> MP3 intervjua s novinarom ili segment podcasta<\/li>\n<li><strong>Dru\u0161tveni profil ili kontakt podaci:<\/strong> k\u00f4d pored imena autora kako bi \u010ditatelji mogli pratiti ili kontaktirati suradnika<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pravi primjeri: \u010dasopis o hrani mo\u017ee povezati objavu recepta s cijelim videom. Oglas u novinama mo\u017ee se povezati s popisom nekretnina s fotografijama. Lokalna trgovina mo\u017ee ispisati k\u00f4d kupona u tjednim novinama i brojati koliko ga ljudi iskoristi. \u0160to je br\u017ei i relevantniji rezultat skeniranja, to \u0107ete dobiti vi\u0161e skeniranja.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kako dodati QR k\u00f4d u oglas u novinama ili \u010dasopisu<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Otvori <a href=\"https:\/\/pageloot.com\/hr\/qr-code-generator\/\">Generator QR kodova<\/a> i odaberite vrstu: poveznica, PDF, video ili kupon.<\/li>\n<li>Unesite odredi\u0161te. Koristite kratak, kona\u010dan URL. Dulji URL-ovi stvaraju gu\u0161\u0107i k\u00f4d koji zahtijeva vi\u0161e prostora u tisku.<\/li>\n<li>Odaberite tamnu boju koda i svijetlu pozadinu. Dodajte logotip samo ako je k\u00f4d i dalje lako skenirati. Nemojte dodavati logotip malom kodu u novinskom tisku.<\/li>\n<li>Preuzmite vektorsku datoteku (SVG ili PDF) za pisa\u010d. PNG bi trebao biti \u0161irok najmanje 1000 piksela ako vektorska datoteka nije mogu\u0107a.<\/li>\n<li>Postavite k\u00f4d u izgled oglasa na 2 x 2 cm ili ve\u0107i, s praznom tihom zonom oko njega.<\/li>\n<li>Dodajte poziv na akciju pored koda koji govori \u0161to \u010ditatelj dobiva.<\/li>\n<li>Zatra\u017eite probni otisak od izdava\u010da ili pisa\u010da, a zatim ga skenirajte s nekoliko telefona prije kona\u010dnog ispisa.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Kako dizajnirati QR kod koji \u0107e biti skeniran<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Vizualno brendirajte kod<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Obi\u010dan crni k\u00f4d stapa se sa stranicom. Boje marke i mali logotip u sredini pokazuju \u010ditateljima kome pripada k\u00f4d. Koristite <a href=\"https:\/\/pageloot.com\/hr\/qr-code-generator\/\">Generator QR kodova<\/a> za postavljanje boja, dodavanje logotipa i odabir oblika koji odgovara va\u0161em izgledu oglasa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odr\u017eavajte jak kontrast. Moduli koda moraju biti znatno tamniji od pozadine. Crna na bijeloj je najpouzdanija. Nemojte obrnuti boje (svijetli k\u00f4d na tamnoj pozadini) i nemojte postavljati k\u00f4d preko fotografije ili uzorka.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Odaberite dinami\u010dki umjesto stati\u010dkog<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/pageloot.com\/hr\/dynamic-qr-code-generator\/\">dinami\u010dki QR kod<\/a> pohranjuje kratku vezu za preusmjeravanje umjesto kona\u010dne adrese. Mo\u017eete promijeniti kamo kod usmjerava nakon \u0161to su ispisane tisu\u0107e kopija, a ispisani kod ostaje isti. Dinami\u010dki kodovi tako\u0111er prikazuju statistiku skeniranja: kada, gdje i na kojem ure\u0111aju su ljudi skenirali. Saznajte vi\u0161e o <a href=\"https:\/\/pageloot.com\/hr\/how-to\/edit-qr-codes\/\">kako urediti QR kodove<\/a> nakon ispisa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stati\u010dni kod je dovoljan kada se veza nikada ne\u0107e promijeniti i ne trebate statistiku, na primjer, trajna veza na va\u0161u po\u010detnu stranicu. Za oglas koji traje tjednima, ili oglas \u010dija ponuda mo\u017ee zavr\u0161iti, dinami\u010dki kod je isplativiji. Stati\u010dni kod nikada ne isti\u010de. Dinami\u010dki kod na mjese\u010dnom ili godi\u0161njem planu prestaje raditi kada plan zavr\u0161i, stoga odr\u017eavajte plan aktivnim dok je izdanje u optjecaju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dinami\u010dki kodovi imaju 14-dnevno besplatno probno razdoblje. Pogledajte planove na <a href=\"https:\/\/pageloot.com\/hr\/pricing\/\">pageloot.com\/pricing<\/a>.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>A\u017eurirajte svoje oglase bez ponovnog ispisa<\/strong> The <a href=\"https:\/\/pageloot.com\/hr\/dynamic-qr-code-generator\/\">Dinami\u010dni QR kod generator<\/a> omogu\u0107uje vam da u bilo kojem trenutku promijenite odredi\u0161ni URL i vidite skeniranja prema datumu, lokaciji i vrsti ure\u0111aja.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Napi\u0161ite jasan poziv na akciju<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Stavite kratku re\u010denicu blizu koda koja govori \u0161to \u010ditatelj dobiva. \u201eSkenirajte za gledanje videozapisa s receptom\u201c ili \u201eSkenirajte za popust za \u010ditatelje\u201c funkcionira. \u201eSkenirajte ovdje\u201c ne govori ni\u0161ta. Ako \u010ditatelj ne zna \u0161to je iza koda, ve\u0107ina \u0107e ga presko\u010diti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimizirajte odredi\u0161te za mobilne ure\u0111aje<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Svaki \u010ditatelj koji skenira kod u tisku sleti na telefon. Stranica se mora brzo u\u010ditati, odgovarati malom zaslonu i prikazati ponudu na vrhu. Prije ispisa, testirajte cijeli put od skeniranja do odredi\u0161ne stranice na iOS-u i Androidu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Smjernice za postavljanje i dimenzioniranje QR kodova na \u010dasopisima i novinama<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Veli\u010dina, polo\u017eaj i papir odlu\u010duju ho\u0107e li se kod skenirati. Ovo su glavna pravila.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/print-qr-guidelines-d8534d-42f62ebd1211.webp\" alt=\"Smjernice za QR kodove za tisak\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Minimalna veli\u010dina<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ispi\u0161ite kod barem <strong>2 x 2 cm (oko 0,8 x 0,8 in\u010da)<\/strong>. Radna veli\u010dina za ve\u0107inu oglasa u \u010dasopisima je 1,2 do 1,6 in\u010da (30 do 40 mm). Gusti kodovi, s dugim URL-ovima, trebaju vi\u0161e prostora. Pogledajte <a href=\"https:\/\/pageloot.com\/hr\/blog\/qr-code-sizing-for-different-print-materials\/\">Smjernice za veli\u010dinu QR koda za razli\u010dite tiskane materijale<\/a> za savjete specifi\u010dne za format.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Novinski papir naspram sjajnog papira za \u010dasopise<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Novinski papir je porozan i upija tintu, pa fini detalji izgledaju mek\u0161e, a kod se mo\u017ee ispisati tamnije i mutnije nego na ekranu. Koristite ve\u0107i kod (3 cm ili vi\u0161e), jednostavan kvadratni dizajn, bez logotipa u sredini i \u010disto crn na bijelom. Sjajni papir za \u010dasopise ispisuje o\u0161trije, ali odsjaj mo\u017ee ote\u017eati skeniranje. Zatra\u017eite mat podru\u010dje oko koda ako to izdava\u010d mo\u017ee u\u010diniti. Ove veli\u010dine su sigurna po\u010detna to\u010dka. Va\u0161 probni otisak odlu\u010duje o kona\u010dnoj veli\u010dini.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tiha zona<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ostavite praznu marginu od najmanje \u010detiri modula sa svih strana. Ova margina omogu\u0107uje kameri da prona\u0111e kod. Ne dopustite da tekst, fotografije ili rubovi ulaze u nju.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Polo\u017eaj na stranici<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Postavite kod u sredi\u0161nji ili donji dio oglasa, gdje \u010ditatelj mo\u017ee dr\u017eati stranicu i usmjeriti telefon. Kutevi se lako mogu proma\u0161iti. Dr\u017eite kod dalje od hrpta ili pregiba \u010dasopisa, jer ga savijanje izobli\u010duje. Ne stavljajte kod na rub stranice koji se re\u017ee. Vidi <a href=\"https:\/\/pageloot.com\/hr\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">najbolje prakse za postavljanje QR kodova u marketingu<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kvaliteta ispisa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Po\u0161aljite tiskaru vektorsku datoteku (SVG, PDF ili EPS) tako da kod ostane o\u0161tar pri bilo kojoj veli\u010dini. Kod niske razlu\u010divosti naj\u010de\u0161\u0107i je razlog neuspjeha ispisanog koda. Vidi <a href=\"https:\/\/pageloot.com\/hr\/blog\/how-printing-techniques-impact-qr-code-scannability\/\">15. kako tehnike ispisa utje\u010du na skeniranje QR koda uvelike ovisi o faktorima kao \u0161to je razlijevanje tinte. Na upijaju\u0107im materijalima poput tkanine ili teksturiranog papira, tinta se mo\u017ee razliti, pro\u0161iruju\u0107i tamne module i smanjuju\u0107i bijele prostore izme\u0111u njih.<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Uvijek testirajte prije ispisa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Skenirajte probni otisak u njegovoj kona\u010dnoj veli\u010dini, na stvarnom papiru, s nekoliko telefona, pri dnevnom svjetlu i sobnom svjetlu. Kod koji se skenira na va\u0161em monitoru mo\u017ee zakazati na papiru. Vidi <a href=\"https:\/\/pageloot.com\/hr\/blog\/best-practices-for-qr-code-readability\/\">najbolje prakse za \u010ditljivost QR koda<\/a> za kontrolnu listu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ne skenira? Provjerite ove uzroke<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Previ\u0161e malen:<\/strong> ispod 2 cm, ili manji nego \u0161to dopu\u0161ta probni otisak. Pove\u0107ajte ga.<\/li>\n<li><strong>Nema mirne zone:<\/strong> tekst ili slike dodiruju kod. Dodajte praznu marginu.<\/li>\n<li><strong>Nizak kontrast ili invertirane boje:<\/strong> koristite taman kod na svijetloj pozadini.<\/li>\n<li><strong>Kod na pregibu:<\/strong> pomaknite ga dalje od hrpta.<\/li>\n<li><strong>Razlijevanje tinte na novinskom papiru:<\/strong> pove\u0107ajte kod i uklonite logotip.<\/li>\n<li><strong>Gusti kod:<\/strong> skratite URL, ili koristite dinami\u010dki kod, koji ima kratku vezu i manje gust uzorak.<\/li>\n<li><strong>Mrtva veza:<\/strong> dinami\u010dki kod na isteklom planu, ili odredi\u0161na stranica koja je uklonjena.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Kako pratiti i mjeriti svoju tiskanu QR kampanju<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tiskani oglasi te\u0161ko se mjere. Kada \u010ditatelj vidi oglas i kasnije upi\u0161e va\u0161u adresu, ne znate je li oglas uzrokovao posjet. Skenirani kod to vam govori.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/magazine-qr-analytics-1be624-3c6f7f430b0e.webp\" alt=\"Analitika QR kampanje\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">S <a href=\"https:\/\/pageloot.com\/hr\/dynamic-qr-code-generator\/\">dinami\u010dni QR kodovi<\/a> mo\u017eete vidjeti:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ukupna i jedinstvena skeniranja:<\/strong> koliko je puta kod kori\u0161ten<\/li>\n<li><strong>Datum i vrijeme skeniranja:<\/strong> koje izdanje ili dan je dalo najvi\u0161e skeniranja<\/li>\n<li><strong>Lokacija:<\/strong> koje su regije odgovorile<\/li>\n<li><strong>Vrsta ure\u0111aja:<\/strong> iOS ili Android, \u0161to vam poma\u017ee provjeriti mobilnu stranicu<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Napravite jedan kod za svaku publikaciju, izdanje ili oglasni prostor. Zatim mo\u017eete usporediti naslove i pozicije. Razina detalja ovisi o va\u0161em planu. Saznajte vi\u0161e o <a href=\"https:\/\/pageloot.com\/hr\/blog\/how-qr-codes-track-print-ad-engagement\/\">kako QR kodovi prate anga\u017eman tiskanih oglasa<\/a> i <a href=\"https:\/\/pageloot.com\/hr\/blog\/how-qr-codes-connect-print-and-digital-marketing\/\">kako QR kodovi povezuju tiskani i digitalni marketing<\/a>.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Pogledajte Tko Skenira i Kada<\/strong> Pratite skeniranja po datumu, lokaciji i ure\u0111aju s Pageloot\u2019s <a href=\"https:\/\/pageloot.com\/hr\/dynamic-qr-code-generator\/\">Dinami\u010dni QR kod generator<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Spajanje svega<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR kod u novinama ili \u010dasopisu funkcionira kada \u010ditatelj dobije ne\u0161to vrijedno skeniranja: video, ponudu ili informaciju koja ne stane na stranicu. Neka kod bude dovoljno velik, ostavite praznu marginu, objasnite ga u jednom retku i testirajte ga na pravom papiru.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Koristite dinami\u010dki kod ako \u017eelite promijeniti odredi\u0161te ili vidjeti rezultate. Koristite stati\u010dki kod za trajnu vezu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za vi\u0161e o tisku, pogledajte <a href=\"https:\/\/pageloot.com\/hr\/how-to\/use-qr-codes-in-print-media\/\">kako koristiti QR kodove u tiskanim medijima<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010cesto postavljana pitanja<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-0bde87feeccb\"><strong class=\"schema-faq-question\">Koje veli\u010dine treba biti QR kod u oglasu u \u010dasopisu ili novinama?<\/strong> <p class=\"schema-faq-answer\">Ispi\u0161ite kod najmanje 2 x 2 cm (oko 0,8 x 0,8 in\u010da). Za ve\u0107inu oglasa u \u010dasopisima 3 do 4 cm (1,2 do 1,6 in\u010da) je sigurnije. Na novinskom papiru idite na ve\u0107e dimenzije, jer se tinta razlijeva po papiru. Uvijek testirajte probni otisak.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-a7b9f430c59f\"><strong class=\"schema-faq-question\">Trebam li koristiti dinami\u010dni ili stati\u010dni QR kod u tiskovnoj kampanji?<\/strong> <p class=\"schema-faq-answer\">Koristite dinami\u010dki kod ako se oglas prikazuje dugo vremena, ponuda se mo\u017ee promijeniti ili \u017eelite statistiku skeniranja kao \u0161to su datum, lokacija i ure\u0111aj. Odredi\u0161te mo\u017eete urediti nakon ispisa. Koristite stati\u010dki kod za trajnu vezu koju nikada ne trebate mijenjati. Stati\u010dki kodovi ne istje\u010du.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-b20720c01444\"><strong class=\"schema-faq-question\">Gdje da postavim QR kod u oglasu u \u010dasopisu ili novinama?<\/strong> <p class=\"schema-faq-answer\">Postavite ga u sredi\u0161nji ili donji dio oglasa. Izbjegavajte kutove, preklop i hrbat \u010dasopisa. Ostavite praznu marginu od najmanje \u010detiri modula oko njega i dodajte kratak poziv na akciju.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-880270bca103\"><strong class=\"schema-faq-question\">Mo\u017eete li staviti QR kod u novine?<\/strong> <p class=\"schema-faq-answer\">Da. Novinski oglasi, mali oglasi i \u010dlanci mogu sadr\u017eavati QR kod. Koristite ve\u0107u veli\u010dinu, tamnu tintu na svijetloj pozadini i bez logotipa, jer novinski papir upija tintu i omek\u0161ava sitne detalje.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-2b7d9fa3c440\"><strong class=\"schema-faq-question\">Kako mogu pratiti skeniranja s QR koda iz \u010dasopisa?<\/strong> <p class=\"schema-faq-answer\">Koristite dinami\u010dki QR kod. Prikazuje kada, gdje i na kojem ure\u0111aju su ljudi skenirali. Svakom \u010dasopisu, izdanju ili oglasu dajte vlastiti kod kako biste ih mogli usporediti. Dinami\u010dki kodovi Pageloot imaju 14-dnevno besplatno probno razdoblje.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-6a40987fe26e\"><strong class=\"schema-faq-question\">Na \u0161to bi QR kod u tiskanom oglasu trebao voditi?<\/strong> <p class=\"schema-faq-answer\">Stranica prilago\u0111ena mobilnim ure\u0111ajima koja isporu\u010duje ono \u0161to je obe\u0107ano u pozivu na akciju, kao \u0161to su videozapis, kupon ili stranica proizvoda. Nemojte povezivati na op\u0107u po\u010detnu stranicu.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-9a2f9253c4d6\"><strong class=\"schema-faq-question\">Za\u0161to se moj QR kod ne skenira na stranici \u010dasopisa?<\/strong> <p class=\"schema-faq-answer\">Uobi\u010dajeni uzroci su kod koji je premalen, bez prazne margine oko njega, nizak kontrast, postavljanje na preklop ili slika niske rezolucije. Testirajte probni otisak na pravom papiru s nekoliko telefona.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-51ec5fb5f806\"><strong class=\"schema-faq-question\">Istje\u010du li QR kodovi u tisku?<\/strong> <p class=\"schema-faq-answer\">Stati\u010dki kod ne isti\u010de. Dinami\u010dki kod na mjese\u010dnom ili godi\u0161njem planu postaje neaktivan nakon isteka plana, stoga dr\u017eite plan aktivnim dok je izdanje u optjecaju.<\/p> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Pretvorite tiskane oglase u digitalne interakcije QR kodovima za novine i \u010dasopise. Saznajte najbolje prakse za dizajn, veli\u010dinu i pra\u0107enje skeniranja.<\/p>","protected":false},"author":17,"featured_media":54413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-codes-on"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use QR Codes in Newspapers and Magazines<\/title>\n<meta name=\"description\" content=\"Turn print ads into digital interactions with QR codes for newspapers and magazines. 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S dubokom stru\u010dno\u0161\u0107u koja obuhva\u0107a vi\u0161e od 5 godina isklju\u010divo na QR kodovima, Siim je postao stru\u010dnjak za predmet u tom podru\u010dju. On \u010dini zna\u010dajne korake u iskori\u0161tavanju QR tehnologije za pojednostavljenje i pove\u0107anje digitalnih interakcija. Njegovo putovanje nije tek po\u010delo ovdje. Siim ima opse\u017eno digitalno iskustvo s vi\u0161e od 10 godina bogatog iskustva u sektoru softvera kao usluge (SaaS), \u0161to je potvrda njegovog dubokog znanja o digitalnim rje\u0161enjima.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-0bde87feeccb","position":1,"url":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-0bde87feeccb","name":"Koje veli\u010dine treba biti QR kod u oglasu u \u010dasopisu ili novinama?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Print the code at least 2 x 2 cm (about 0.8 x 0.8 inches). For most magazine ads 3 to 4 cm (1.2 to 1.6 inches) is safer. On newsprint, go larger, because ink spreads on the paper. Always test a proof.","inLanguage":"hr"},"inLanguage":"hr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-a7b9f430c59f","position":2,"url":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-a7b9f430c59f","name":"Trebam li koristiti dinami\u010dni ili stati\u010dni QR kod u tiskovnoj kampanji?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Use a dynamic code if the ad runs for a long time, the offer may change, or you want scan stats such as date, location and device. You can edit the destination after printing. Use a static code for a permanent link you never need to change. 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