{"id":22570,"date":"2023-10-18T16:42:11","date_gmt":"2023-10-18T16:42:11","guid":{"rendered":"https:\/\/pageloot.com\/?p=22570"},"modified":"2026-06-10T08:17:16","modified_gmt":"2026-06-10T08:17:16","slug":"qr-code-email-sign-up","status":"publish","type":"post","link":"https:\/\/pageloot.com\/hr\/how-to\/qr-code-email-sign-up\/","title":{"rendered":"Kori\u0161tenje QR kodova za prikupljanje pretplata na e-po\u0161tu"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Want to grow your email list from posters, packaging, or in-person events \u2013 but can\u2019t figure out how to get people from a physical touchpoint to a signup form? The gap between offline presence and online subscribers costs you real leads. This page shows you exactly how to bridge that gap using QR codes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why QR Codes Work for Email Collection<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Email marketing returns an average of $36 for every $1 spent \u2013 but that return only materializes if you can actually get people onto your list. The challenge for businesses using print materials, events, or physical locations is that there\u2019s no frictionless way to direct someone from a flyer to a signup form. Typing a URL is a barrier most people won\u2019t bother with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A QR code removes that barrier entirely. One scan sends someone directly to your signup form, pre-loaded and ready to fill out on their phone. With QR code usage in the US projected to reach 99.5 million users, this is no longer a niche tactic \u2013 it\u2019s a mainstream channel for list growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are two main approaches:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Link to a signup form<\/strong> \u2013 Point the QR code at a landing page or form (Mailchimp, Mailerlite, Google Forms, etc.) where visitors enter their email address<\/li>\n<li><strong>Pre-fill an email action<\/strong> \u2013 Use an <a href=\"https:\/\/pageloot.com\/hr\/email-qr-code-generator\/\">email QR code<\/a> to open the user\u2019s mail app with a pre-written message, so they simply hit send to contact you or opt in<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Both methods are legitimate. Your choice depends on whether you want structured form data or a simple email touchpoint.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Create a QR Code for Email Sign-ups<\/strong> Koristiti <a href=\"https:\/\/pageloot.com\/hr\/link-qr-code-generator\/\">Pageloot Veza Generator QR kodova<\/a> to turn any signup form URL into a scannable code in seconds \u2013 no technical knowledge required.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Kako postaviti QR kod za prijave putem e-po\u0161te<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Decide What You\u2019re Collecting<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before generating anything, define what you need. An email address alone keeps the signup fast and conversion rates high. Adding a first name allows for personalization in campaigns. Every extra field you require reduces the percentage of people who complete it, so keep the form as short as your use case allows.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/qr-signup-process-eeb8f6-1f98fd0d9462.webp\" alt=\"Proces prijave putem QR koda\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Izradite ili odaberite svoj obrazac za prijavu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Potreban vam je URL na koji \u0107e va\u0161 QR kod usmjeravati. Opcije uklju\u010duju:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Odredi\u0161nu stranicu s va\u0161e platforme za e-po\u0161tu (Mailchimp, Klaviyo, ConvertKit itd.)<\/li>\n<li>A <a href=\"https:\/\/pageloot.com\/hr\/google-form-qr-code-generator\/\">Google obrazac<\/a> konfiguriranu za prikupljanje adresa e-po\u0161te<\/li>\n<li>Prilago\u0111enu <a href=\"https:\/\/pageloot.com\/hr\/feature\/landing-pages\/\">odredi\u0161na stranica QR koda<\/a> izra\u0111enu unutar Pageloota, koja vam omogu\u0107uje kombiniranje veze za prijavu s drugim relevantnim sadr\u017eajem na jednoj brendiranoj stranici prilago\u0111enoj mobilnim ure\u0111ajima<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Provjerite u\u010ditava li se odredi\u0161na stranica brzo na mobilnim ure\u0111ajima i ima li jednu, jasnu radnju koju posjetitelj treba poduzeti. Za najbolje prakse o izradi mobilno optimiziranih stranica koje konvertiraju, pogledajte <a href=\"https:\/\/pageloot.com\/hr\/blog\/mobile-qr-code-landing-pages-best-practices\/\">najbolje prakse za odredi\u0161ne stranice mobilnih QR kodova<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Generirajte svoj QR kod<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zalijepite URL obrasca za prijavu u <a href=\"https:\/\/pageloot.com\/hr\/qr-code-generator\/\">Pageloot generator QR kodova<\/a>. Generator odmah stvara kod koji se mo\u017ee skenirati. Odavde mo\u017eete:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dodajte svoj logotip i boje brenda<\/li>\n<li>Primijenite okvir s pozivom na akciju (npr. \u201cSkenirajte za pretplatu\u201d)<\/li>\n<li>Preuzmite u formatima spremnim za ispis, uklju\u010duju\u0107i PNG, PDF, SVG i EPS<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Koristite dinami\u010dki QR kod<\/strong> umjesto stati\u010dnog. Dinami\u010dki kodovi omogu\u0107uju vam promjenu odredi\u0161nog URL-a nakon \u0161to je kod ve\u0107 ispisan ili postavljen \u2013 tako da ako se URL va\u0161eg obrasca za prijavu promijeni, a\u017eurirate vezu na svojoj nadzornoj plo\u010di umjesto da ponovno ispisujete sve svoje materijale. Dinami\u010dki kodovi tako\u0111er omogu\u0107uju pra\u0107enje skeniranja.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Testirajte prije implementacije<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Skenirajte kod na vi\u0161e ure\u0111aja \u2013 i iOS i Android \u2013 prije ispisa. Potvrdite da se obrazac ispravno u\u010ditava, da polja rade i da je gumb za slanje funkcionalan. Testiranje u stvarnim uvjetima osvjetljenja i na stvarnoj udaljenosti na kojoj \u0107e se kod pojaviti (na plakatu, pakiranju, stolnoj kartici itd.) sprje\u010dava probleme nakon \u0161to su materijali ve\u0107 distribuirani. Za smjernice o postavljanju, <a href=\"https:\/\/pageloot.com\/hr\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">ultimativni vodi\u010d za postavljanje QR koda u marketingu<\/a> detaljno pokriva razmatranja veli\u010dine, polo\u017eaja i okoline.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Najbolje prakse za prikupljanje e-po\u0161te putem QR koda<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Napi\u0161ite specifi\u010dan poziv na akciju.<\/strong> \u201cSkenirajte za pretplatu\u201d ljudima ne govori ni\u0161ta. \u201cSkenirajte za 15% popusta na prvu narud\u017ebu\u201d ili \u201cSkenirajte za pridru\u017eivanje na\u0161oj listi tjednih ponuda\u201d obja\u0161njava to\u010dno \u0161to dobivaju. \u0160to je korist konkretnija, to je ve\u0107a stopa skeniranja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ponudite ne\u0161to u zamjenu.<\/strong> Popust, resurs za preuzimanje, rani pristup ili ekskluzivni sadr\u017eaj daju ljudima razlog da daju svoju e-mail adresu. Bez poticaja, ve\u0107ina prolaznika nema motivaciju da se zaustavi i skenira.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Neka odredi\u0161na stranica bude fokusirana.<\/strong> Nakon \u0161to netko skenira, stranica na koju sleti trebala bi imati jedan zadatak: prikupiti e-mail adresu. Izbjegavajte navigacijske izbornike, nepovezane poveznice ili elemente koji odvla\u010de pa\u017enju. Jedan naslov, kratka izjava o vrijednosti i polje obrasca s gumbom za slanje \u010desto su sve \u0161to vam treba.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Budite transparentni u vezi s privatno\u0161\u0107u.<\/strong> Recite ljudima \u0161to \u0107ete im slati i koliko \u010desto. Pove\u017eite se na svoju politiku privatnosti. Prema CAN-SPAM zakonu, svaka komercijalna e-po\u0161ta mora sadr\u017eavati valjanu fizi\u010dku adresu i funkcionalan mehanizam za odjavu \u2013 pobrinite se da va\u0161a platforma za e-po\u0161tu to automatski obra\u0111uje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Postavite kod tamo gdje ljudi imaju trenutak da se zaustave.<\/strong> QR kodovi na brzim natpisima ili u okru\u017eenjima slabog osvjetljenja bivaju ignorirani. Dobra mjesta za postavljanje uklju\u010duju blagajne, stolne stalke, pakiranja proizvoda, programe doga\u0111aja i tiskane materijale. Razina o\u010diju (otprilike 1 do 1,7 metara) i mirna, nezatrpana pozadina pobolj\u0161avaju stope skeniranja.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Pratite koja mjesta donose najvi\u0161e prijava<\/strong> S <a href=\"https:\/\/pageloot.com\/hr\/qr-code-marketing\/tracking-qr-codes\/\">Pagelootovo pra\u0107enje QR koda<\/a>, mo\u017eete pratiti volumen skeniranja, lokaciju, vrstu ure\u0111aja i doba dana \u2013 tako da znate koji materijali zapravo konvertiraju i gdje vi\u0161e ulagati.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Prednosti i nedostaci prijava putem QR koda<\/h2>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>Prednost<\/th>\n<th>Potencijalni nedostatak<\/th>\n<th>Rije\u0161enje<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Nije potrebno ru\u010dno upisivanje URL-a<\/td>\n<td>Stariji ure\u0111aji mo\u017eda nemaju ugra\u0111eni skener<\/td>\n<td>Navedite kratku URL alternativu ispod koda<\/td>\n<\/tr>\n<tr>\n<td>Prirodno radi na mobilnim ure\u0111ajima<\/td>\n<td>Svrha mo\u017ee biti nejasna bez konteksta<\/td>\n<td>Koristite jasan CTA okvir oko koda<\/td>\n<\/tr>\n<tr>\n<td>Beskontaktno i prakti\u010dno<\/td>\n<td>Neki korisnici ne vjeruju nepoznatim QR kodovima<\/td>\n<td>Prika\u017eite svoj URL i politiku privatnosti uz kod<\/td>\n<\/tr>\n<tr>\n<td>Mo\u017ee se pratiti dinami\u010dkim kodovima<\/td>\n<td>Stati\u010dki kodovi se ne mogu a\u017eurirati ako se URL obrasca promijeni<\/td>\n<td>Uvijek koristite dinami\u010dke QR kodove za kampanje<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Povezivanje e-po\u0161te i izvanmre\u017enih kanala<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodovi su naju\u010dinkovitiji kada su dio promi\u0161ljene strategije koja povezuje va\u0161 fizi\u010dki i digitalni marketing. Kod na umetku proizvoda mo\u017ee pove\u0107ati va\u0161u listu kupaca koji su ve\u0107 ne\u0161to kupili. Kod na \u0161tandu doga\u0111aja mo\u017ee privu\u0107i potencijalne klijente koji ina\u010de nikada ne bi prona\u0161li va\u0161 obrazac za prijavu. Kod u komadu izravne po\u0161te daje primateljima trenuta\u010dan put za prijavu.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/offline-touchpoints-connections-39e063-f576e539987e.webp\" alt=\"Izvanmre\u017eni kanali povezani\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Za \u0161iri pogled na to kako QR kodovi povezuju ove kanale, pogledajte <a href=\"https:\/\/pageloot.com\/hr\/blog\/how-qr-codes-connect-social-media-and-email\/\">kako QR kodovi povezuju dru\u0161tvene medije i e-po\u0161tu<\/a> i <a href=\"https:\/\/pageloot.com\/hr\/qr-code-marketing\/how-to-use-qr-codes\/\">kako koristiti QR kodove u marketingu<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Osnovni princip je jednostavan: svaka fizi\u010dka dodirna to\u010dka koju va\u0161e poslovanje ima potencijalna je to\u010dka za stjecanje pretplatnika. QR kod je ono \u0161to tu konverziju \u010dini mogu\u0107om.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Po\u010dnite prikupljati e-po\u0161tu s fizi\u010dkih materijala<\/strong> Izradite dinami\u010dan QR kod koji se mo\u017ee pratiti, povezan s va\u0161im obrascem za prijavu koriste\u0107i <a href=\"https:\/\/pageloot.com\/hr\/qr-code-generator\/\">Pageloot Generator QR kodova<\/a>. Besplatno 14-dnevno probno razdoblje \u2013 kreditna kartica nije potrebna.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u010cesto postavljana pitanja<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-949bbe9c562d\"><strong class=\"schema-faq-question\">Koja je razlika izme\u0111u QR koda za e-po\u0161tu i QR koda koji vodi na obrazac za prijavu?<\/strong> <p class=\"schema-faq-answer\">QR kod za e-po\u0161tu otvara korisnikovu aplikaciju za po\u0161tu s unaprijed ispunjenom porukom \u2013 primatelj, predmet i tijelo poruke ve\u0107 su ispunjeni, a korisnik jednostavno dodirne po\u0161alji. QR kod obrasca za prijavu vodi na web stranicu gdje korisnik unosi svoju e-adresu izravno u obrazac. Koristite pristup QR koda za e-po\u0161tu za jednostavne tokove kontakta ili upita, a pristup obrasca kada \u017eelite automatski dodati pretplatnike na popis za e-mail marketing.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ff2e6b13aa93\"><strong class=\"schema-faq-question\">Trebam li ponovno ispisati svoje materijale ako promijenim URL obrasca za prijavu?<\/strong> <p class=\"schema-faq-answer\">Ne, ako koristite dinami\u010dki QR kod. Dinami\u010dki kodovi pohranjuju odredi\u0161te u preusmjeravaju\u0107oj poveznici koju mo\u017eete a\u017eurirati na svojoj Pageloot nadzornoj plo\u010di u bilo kojem trenutku. Sam ispisani kod se ne mijenja \u2013 samo odredi\u0161te na koje pokazuje. Ovo je posebno korisno za kampanje gdje su materijali ve\u0107 ispisani ili distribuirani.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-83000e9fc922\"><strong class=\"schema-faq-question\">Mogu li pratiti koliko ljudi skenira moj QR kod za prijavu na e-po\u0161tu?<\/strong> <p class=\"schema-faq-answer\">Da, s dinami\u010dkim QR kodom mo\u017eete pratiti ukupan broj skeniranja, jedinstvena skeniranja, lokaciju skeniranja, vrstu ure\u0111aja i doba dana. Pagelootova nadzorna plo\u010da prikazuje ove podatke u stvarnom vremenu, tako da mo\u017eete usporediti izvedbu na razli\u010ditim mjestima ili kampanjama i optimizirati u skladu s tim. Saznajte vi\u0161e o pra\u0107enju skeniranja QR kodova i analitici.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Learn how to use QR codes to grow your email list from posters, packaging, and events. This guide covers setting up signup forms, tracking, and best practices.<\/p>","protected":false},"author":17,"featured_media":54343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-22570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Capturing Emails Effortlessly: QR Codes for Sign-ups<\/title>\n<meta name=\"description\" content=\"Explore the advantages of using QR codes to simplify and optimize the email sign-up process for both businesses and recipients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/hr\/how-to\/qr-code-email-sign-up\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using QR Codes to Collect Email Sign-ups\" \/>\n<meta property=\"og:description\" content=\"Explore the advantages of using QR codes to simplify and optimize the email sign-up process for both businesses and recipients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/hr\/how-to\/qr-code-email-sign-up\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-18T16:42:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T08:17:16+00:00\" \/>\n<meta property=\"og:image\" 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