{"id":13793,"date":"2021-10-27T16:15:33","date_gmt":"2021-10-27T16:15:33","guid":{"rendered":"https:\/\/pageloot.com\/?p=13793"},"modified":"2026-06-10T08:17:16","modified_gmt":"2026-06-10T08:17:16","slug":"are-barcodes-dead","status":"publish","type":"post","link":"https:\/\/pageloot.com\/hr\/barcode\/are-barcodes-dead\/","title":{"rendered":"Jesu li bar kodovi mrtvi? Obja\u0161njen prijelaz s 1D na 2D kodove"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Postaju li tradicionalni bar kodovi zastarjeli? S obzirom na to da ih maloprodajna industrija aktivno planira zamijeniti, mnoga poduze\u0107a moraju razumjeti \u0161to se mijenja i \u0161to to zna\u010di za njihovo poslovanje. Ovaj \u010dlanak obja\u0161njava prijelaz s 1D bar kodova na 2D kodove, \u0161to ga pokre\u0107e i kakvo je stanje danas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kratak odgovor: Bar kodovi jo\u0161 nisu mrtvi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Klasi\u010dni 1D bar kod \u2013 onaj koji vidite na svakoj kutiji \u017eitarica i proizvodu u supermarketu \u2013 koristi se od ranih 1970-ih. Ostaje duboko ukorijenjen u globalnoj maloprodajnoj i opskrbnoj infrastrukturi. Deseci milijardi proizvoda nose UPC ili EAN kodove, a ve\u0107ina maloprodajnih POS (point-of-sale) sustava izgra\u0111ena je oko njihovog skeniranja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ali \u201cnije mrtav\u201d nije isto \u0161to i \u201costaje nepromijenjen\u201d. Industrija se aktivno udaljava od 1D bar kodova, s jasnim rokom na vidiku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0160to je GS1 Sunrise 2027?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GS1 \u2013 me\u0111unarodno tijelo za standarde koje upravlja bar kodovima i identifikacijom proizvoda \u2013 uspostavilo je globalnu inicijativu pod nazivom <strong>Sunrise 2027<\/strong>. Cilj je jasan: do kraja 2027. godine, svaki maloprodajni POS sustav diljem svijeta trebao bi biti sposoban skenirati i obra\u0111ivati 2D bar kodove.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GS1 US opisuje ovaj prijelaz kao napor da se trgovcima pru\u017ei ve\u0107a transparentnost, ja\u010da sljedivost i bogatiji podaci kroz cijeli opskrbni lanac. Ovo nije marginalni pokret. Prema GS1 UK, 82% trgovaca i 92% vlasnika robnih marki podr\u017eava prijelaz s linearnih bar kodova na 2D kodove unutar sljede\u0107ih pet godina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tijekom prijelaza, o\u010dekuje se da \u0107e 1D i 2D bar kodovi koegzistirati na pakiranju proizvoda. GS1 smjernice posebno preporu\u010duju da vlasnici robnih marki postave 2D kodove uz svoje postoje\u0107e linearne bar kodove kako bi osigurali pouzdanu opciju rezervnog skeniranja na POS sustavima koji jo\u0161 nisu nadogra\u0111eni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za detaljniji uvid u to kako GS1 Digital Link QR kodovi funkcioniraju u praksi, pogledajte <a href=\"https:\/\/pageloot.com\/hr\/blog\/implement-gs1-digital-link-qr-codes-effectively\/\">kako u\u010dinkovito implementirati GS1 Digital Link QR kodove<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Za\u0161to 2D bar kodovi zamjenjuju 1D kodove<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Osnovno ograni\u010denje tradicionalnog 1D bar koda je njegov kapacitet podataka. Standardni UPC ili EAN kod mo\u017ee sadr\u017eavati otprilike 20\u201325 znakova \u2013 taman dovoljno za kodiranje broja identifikatora proizvoda. Sve ostalo, poput cijene, opisa i podataka o zalihama, mora se dohvatiti iz povezane baze podataka.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/1d-vs-2d-68025d-ebc410be5c1a.webp\" alt=\"Barkod vs QR\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">2D bar kod u potpunosti mijenja tu jednad\u017ebu. Evo \u0161to 2D kod mo\u017ee izravno kodirati u samom simbolu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Globalni broj trgova\u010dke jedinice (GTIN)<\/li>\n<li>Brojevi serija i lotova<\/li>\n<li>Serijski brojevi<\/li>\n<li>Datumi isteka roka trajanja<\/li>\n<li>Te\u017eina i cijena<\/li>\n<li>URL-ovi koji vode na stranice s informacijama o proizvodu<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To ima prakti\u010dne posljedice du\u017e cijelog opskrbnog lanca. Budu\u0107i da 2D barkodovi nose detaljne podatke o proizvodu i proizvodnji unutar samog simbola, smanjuju ovisnost o stalnoj povezanosti s bazom podataka. To \u010dini sljedivost, reviziju i povla\u010denje proizvoda br\u017eim i pouzdanijim \u2013 ne morate tra\u017eiti zapis u bazi podataka da biste znali broj serije proizvoda ili datum isteka roka trajanja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2D barkodovi tako\u0111er podr\u017eavaju <strong>vi\u0161esmjerno skeniranje<\/strong>, \u0161to zna\u010di da se mogu \u010ditati iz bilo kojeg kuta. Uklju\u010duju ugra\u0111enu korekciju pogre\u0161aka, tako da ostaju \u010ditljivi \u010dak i ako je kod djelomi\u010dno o\u0161te\u0107en ili ispisan na neravnim povr\u0161inama. A <a href=\"https:\/\/pageloot.com\/hr\/barcode\/how-barcode-scanner-works\/\">standardni laserski skener mo\u017ee \u010ditati samo 1D barkodove u jednom horizontalnom prolazu<\/a>; \u010ditanje 2D koda zahtijeva skener temeljen na slici, \u0161to je dio razloga za\u0161to su nadogradnje POS sustava nu\u017ean korak u tranziciji Sunrise 2027.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Uobi\u010dajene vrste 2D barkodova<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nisu svi 2D barkodovi isti. Dva naj\u010de\u0161\u0107e kori\u0161tena formata su QR kodovi i Data Matrix kodovi, a slu\u017ee razli\u010ditim svrhama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>QR kodovi<\/strong> dizajnirani su za brzu \u010ditljivost i interakciju s potro\u0161a\u010dima. Podr\u017eavaju veliki kapacitet podataka i lako se skeniraju kamerama pametnih telefona, \u0161to ih \u010dini popularnima za marketing, pla\u0107anja i informacije o proizvodu. U GS1 kontekstu, QR kodovi pokretani GS1 Digital Linkom mogu istovremeno slu\u017eiti maloprodajnoj blagajni i anga\u017emanu potro\u0161a\u010da s jednim kodom na pakiranju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data Matrix kodovi<\/strong> optimizirani su za ozna\u010davanje malih predmeta s vrlo visokom gusto\u0107om podataka. Obi\u010dno se koriste u zrakoplovnoj, elektroni\u010dkoj, zdravstvenoj i farmaceutskoj industriji gdje je prostor ograni\u010den, a industrijski skeneri su norma. Za detaljnu usporedbu pogledajte <a href=\"https:\/\/pageloot.com\/hr\/qr-news\/data-matrix-vs-qr-code\/\">Data Matrix vs QR kod \u2013 koja je razlika<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gdje 1D barkodovi jo\u0161 uvijek imaju smisla<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Unato\u010d zamahu iza 2D kodova, tradicionalni barkodovi ne nestaju preko no\u0107i. Nekoliko prakti\u010dnih stvarnosti ih dr\u017ei u upotrebi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Naslije\u0111ena infrastruktura<\/strong>: Ve\u0107ina maloprodajnih POS sustava danas jo\u0161 uvijek \u010dita 1D barkodove. Rok Sunrise 2027 postoji upravo zato \u0161to nadogradnja tih sustava zahtijeva vrijeme i ulaganje.<\/li>\n<li><strong>Jednostavnost za osnovne slu\u010dajeve upotrebe<\/strong>: Za interno pra\u0107enje imovine ili jednostavno upravljanje zalihama gdje kapacitet podataka nije ograni\u010denje, 1D barkodovi ostaju isplativa opcija.<\/li>\n<li><strong>Koegzistencija tijekom prijelaznog razdoblja<\/strong>: Smjernice GS1-a izri\u010dito priznaju da do prosinca 2027. ne\u0107e svi trgovci mo\u0107i \u010ditati 2D barkodove, zbog \u010dega se preporu\u010duje supostojanje oba tipa kodova tijekom prijelaza.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tri tipa barkodova koji se danas naj\u010de\u0161\u0107e koriste u maloprodaji jo\u0161 uvijek su UPC (prvenstveno se koristi u SAD-u, Ujedinjenom Kraljevstvu, Australiji i Novom Zelandu), EAN (koristi se u Europi i me\u0111unarodno) i ITF (koristi se za globalnu dostavu na kartonskoj ambala\u017ei, s do 14 numeri\u010dkih znamenki i ve\u0107om tolerancijom pogre\u0161ke). Oni ne\u0107e odmah nestati \u2013 dopunjuju se i na kraju \u0107e biti zamijenjeni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017eete saznati vi\u0161e o <a href=\"https:\/\/pageloot.com\/hr\/barcode\/how-to-make-barcode\/\">tipovima barkodova i kako stvoriti skenabilne kodove<\/a> za va\u0161 specifi\u010dan slu\u010daj upotrebe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Barkodovi vs. QR kodovi: Prakti\u010dna usporedba<\/h2>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>ZNA\u010cAJKA<\/th>\n<th>1D barkod (UPC\/EAN)<\/th>\n<th>2D barkod \/ QR kod<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Kapacitet podataka<\/td>\n<td>~20\u201325 znakova<\/td>\n<td>Do 7.000+ znakova<\/td>\n<\/tr>\n<tr>\n<td>Smjer skeniranja<\/td>\n<td>Jednostruki horizontalni prolaz<\/td>\n<td>Vi\u0161esmjerno<\/td>\n<\/tr>\n<tr>\n<td>Ispravljanje pogre\u0161aka<\/td>\n<td>Nema<\/td>\n<td>Da (do ~30% tolerancije na o\u0161te\u0107enja)<\/td>\n<\/tr>\n<tr>\n<td>Skeniranje od strane potro\u0161a\u010da<\/td>\n<td>Zahtijeva namjenski skener<\/td>\n<td>Radi s kamerama pametnih telefona<\/td>\n<\/tr>\n<tr>\n<td>Dinami\u010dno\/uredivo<\/td>\n<td>Ne<\/td>\n<td>Da (s dinami\u010dkim QR kodovima)<\/td>\n<\/tr>\n<tr>\n<td>Anga\u017eman potro\u0161a\u010da<\/td>\n<td>ograni\u010deno<\/td>\n<td>URL-ovi, stranice proizvoda, promocije<\/td>\n<\/tr>\n<tr>\n<td>Spremnost za POS (2025)<\/td>\n<td>Univerzalni<\/td>\n<td>Pro\u0161irenje s Sunrise 2027<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Za potpunu analizu kompromisa, pogledajte <a href=\"https:\/\/pageloot.com\/hr\/barcode\/barcode-vs-qr-code\/\">barkod vs QR kod \u2013 \u0161to je bolje za va\u0161e poslovanje<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0160to to zna\u010di za va\u0161e poslovanje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ako trenutno koristite 1D barkodove za maloprodajne proizvode, vremenski okvir Sunrise 2027 je relevantan. Dodavanje 2D koda \u2013 posebno GS1 Digital Link QR koda \u2013 uz va\u0161 postoje\u0107i barkod priprema va\u0161e pakiranje za svijet u kojem POS sustavi mogu \u010ditati i obra\u0111ivati bogatije podatke koje pru\u017eaju 2D kodovi.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/supermarket-checkout-barcode-6caa9e-a7999a24b2a2.webp\" alt=\"Skeniranje kodova proizvoda\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ako koristite barkodove za anga\u017eman s potro\u0161a\u010dima \u2013 usmjeravanje ljudi na stranice proizvoda, priru\u010dnike ili promocije \u2013 QR kodovi su ve\u0107 sposobnija opcija. Za razliku od stati\u010dnog 1D barkoda, dinami\u010dni QR kod omogu\u0107uje vam a\u017euriranje odredi\u0161nog URL-a nakon ispisa, tako da isti kod na postoje\u0107em pakiranju mo\u017eete usmjeriti na novi sadr\u017eaj bez ponovnog ispisa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodovi na pakiranju mogu povezati kupce s nutritivnim informacijama, videozapisima s uputama, recenzijama, promocijama i opcijama pretplate. Za prakti\u010dne smjernice o postavljanju i dizajnu, pogledajte <a href=\"https:\/\/pageloot.com\/hr\/qr-codes-on\/product-packaging\/\">kako koristiti QR kodove na pakiranju proizvoda<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tako\u0111er mo\u017eete <a href=\"https:\/\/pageloot.com\/hr\/barcode-scanner\/\">skenirati barkodove i QR kodove online<\/a> koriste\u0107i kameru ili u\u010ditanu sliku ako trebate provjeriti kako se va\u0161i kodovi \u010ditaju prije ispisa.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>A\u017eurirajte svoje kodove proizvoda bez ponovnog ispisa<\/strong> Ako trebate usmjeriti postoje\u0107e pakiranje na novi sadr\u017eaj, <a href=\"https:\/\/pageloot.com\/hr\/dynamic-qr-code-generator\/\">Dinami\u010dni QR kod generator<\/a> omogu\u0107uje vam promjenu povezane destinacije u bilo kojem trenutku i pra\u0107enje performansi skeniranja s centralne nadzorne plo\u010de.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u010cesto postavljana pitanja<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-0664aa76713e\"><strong class=\"schema-faq-question\">Ho\u0107e li 1D bar kodovi prestati raditi nakon 2027.?<\/strong> <p class=\"schema-faq-answer\">Ne odmah. GS1 Sunrise 2027 postavlja cilj da svi maloprodajni POS sustavi budu sposobni skenirati 2D barkodove, a ne rok za uklanjanje 1D kodova. Tijekom prijelaznog razdoblja, o\u010dekuje se da \u0107e oba tipa kodova koegzistirati na pakiranju proizvoda. Me\u0111utim, dugoro\u010dni smjer je jasan: 2D kodovi \u0107e postati standard.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-338136c1a4de\"><strong class=\"schema-faq-question\">Rade li QR kodovi kao bar kodovi na maloprodajnoj blagajni?<\/strong> <p class=\"schema-faq-answer\">Da, kada su strukturirani kao GS1 Digital Link QR kodovi, mogu se skenirati na maloprodajnom POS-u na isti na\u010din kao \u0161to se danas skenira UPC ili EAN barkod \u2013 izvla\u010de\u0107i GTIN za pretra\u017eivanje cijene \u2013 dok istovremeno nose dodatne podatke poput brojeva serije i datuma isteka. Trgovci trebaju slikovne skenere s podr\u0161kom za GS1 Digital Link kako bi to iskoristili.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ee40b06ac735\"><strong class=\"schema-faq-question\">Koja je razlika izme\u0111u stati\u010dkog i dinami\u010dkog QR koda?<\/strong> <p class=\"schema-faq-answer\">Stati\u010dni QR kod ima svoje odredi\u0161te trajno kodirano \u2013 ne mo\u017eete promijeniti kamo pokazuje nakon \u0161to je generiran. Dinami\u010dni QR kod pokazuje na kratki URL za preusmjeravanje koji se mo\u017ee a\u017eurirati u bilo kojem trenutku, omogu\u0107uju\u0107i vam promjenu povezanog sadr\u017eaja bez ponovnog ispisa koda. Dinami\u010dni kodovi tako\u0111er podr\u017eavaju pra\u0107enje skeniranja i analitiku.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Jesu li bar kodovi mrtvi? Istra\u017eite maloprodajni pomak s 1D na 2D bar kodove. Saznajte vi\u0161e o GS1 Sunrise 2027, za\u0161to QR kodovi preuzimaju primat i kako to utje\u010de na va\u0161<\/p>","protected":false},"author":17,"featured_media":54058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2602],"tags":[],"class_list":["post-13793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-barcode"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Are Barcodes Dead? Do Businesses Still Use Them?<\/title>\n<meta name=\"description\" content=\"Is anyone still using barcodes? 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