{"id":12356,"date":"2020-12-23T16:00:07","date_gmt":"2020-12-23T16:00:07","guid":{"rendered":"https:\/\/pageloot.com\/?p=12356"},"modified":"2026-06-10T21:27:12","modified_gmt":"2026-06-10T21:27:12","slug":"are-qr-codes-dead","status":"publish","type":"post","link":"https:\/\/pageloot.com\/hr\/qr-news\/are-qr-codes-dead\/","title":{"rendered":"Jesu li QR kodovi mrtvi? Evo \u0161to podaci govore"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Pitate li se isplati li se QR kodove jo\u0161 uvijek koristiti u va\u0161im marketin\u0161kim ili poslovnim materijalima? To je pitanje \u010de\u0161\u0107e nego \u0161to mislite \u2013 a odgovor je va\u017ean ako planirate kampanju, a\u017eurirate pakiranje ili preispitujete kako kupci komuniciraju s va\u0161im brendom. Ovaj \u010dlanak ra\u0161\u010dlanjuje trenuta\u010dno stanje usvajanja QR kodova, tko ih koristi i kako ih u\u010dinkovito primijeniti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-qr-codes-are-not-dead-they-re-growing\">QR kodovi nisu mrtvi \u2013 oni rastu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kratak odgovor: QR kodovi su aktivniji nego ikad. Broj skeniranja stalno raste iz godine u godinu, a tehnologija je daleko nadma\u0161ila svoju ranu, nezgrapnu reputaciju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samo u Sjedinjenim Ameri\u010dkim Dr\u017eavama, 89 milijuna ljudi skeniralo je QR kod 2025. godine. Predvi\u0111a se da \u0107e taj broj prema\u0161iti 100 milijuna ameri\u010dkih korisnika 2026. godine \u2013 otprilike svaki tre\u0107i Amerikanac. Me\u0111u ljudima koji ih ve\u0107 koriste, ve\u0107ina skenira nekoliko puta mjese\u010dno, a otprilike jedan od pet izvje\u0161tava da ih koristi tjedno.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/qr-codes-growing-f1f59e-ed47848a6cc4.webp\" alt=\"Podaci o rastu QR kodova\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Globalno, usvajanje je jo\u0161 izra\u017eenije. Azijska tr\u017ei\u0161ta prednja\u010de s velikom razlikom:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hong Kong bilje\u017ei 100% relativnog interesa za kori\u0161tenje QR kodova<\/li>\n\n\n\n<li>Makao na 93%<\/li>\n\n\n\n<li>Singapur na 80%<\/li>\n\n\n\n<li>Malezija na 74%<\/li>\n\n\n\n<li>Tajvan na 70%<\/li>\n\n\n\n<li>Filipini na 58%<\/li>\n\n\n\n<li>Tajland na 39%<\/li>\n\n\n\n<li>Njema\u010dka na 38%<\/li>\n\n\n\n<li>Ujedinjeni Arapski Emirati na 37%<\/li>\n\n\n\n<li>\u0160vicarska na 37%<\/li>\n\n\n\n<li>Belgija na 36%<\/li>\n\n\n\n<li>Austrija na 36%<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sjedinjene Ameri\u010dke Dr\u017eave, unato\u010d velikoj potro\u0161a\u010dkoj bazi, rangiraju se oko #24 po relativnom interesu \u2013 \u0161to zna\u010di da jo\u0161 uvijek postoji zna\u010dajan prostor za rast na sjevernoameri\u010dkom tr\u017ei\u0161tu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-qr-codes-disappeared-then-came-back-stronger\">Za\u0161to su QR kodovi nestali \u2013 a zatim se vratili ja\u010di<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodovi su doista dosegli vrhunac oko 2011. godine, a mnogi su pretpostavili da su nakon toga izblijedjeli. Ono \u0161to se zapravo dogodilo je nijansiranije: usvajanje je zastalo jer su pametni telefoni tog doba zahtijevali namjenske aplikacije za skeniranje, a korisni\u010dko iskustvo bilo je previ\u0161e fragmentirano da bi se \u010dinilo prirodnim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To se promijenilo kada su Apple i Android integrirali izvorno skeniranje QR kodova izravno u svoje aplikacije za kameru. Nije bilo potrebno dodatno preuzimanje \u2013 samo usmjerite i skenirajte. Ta je jedna promjena uklonila najve\u0107u prepreku usvajanju kod potro\u0161a\u010da.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pandemija COVID-19 dodatno je ubrzala stvari. Restorani su gotovo preko no\u0107i zamijenili tiskane jelovnike digitalnim verzijama povezanim s QR kodovima. Poduze\u0107a su otkrila da kod koji se mo\u017ee skenirati mo\u017ee u potpunosti zamijeniti fizi\u010dke dodirne to\u010dke, a potro\u0161a\u010di su se brzo prilagodili. Pona\u0161anje je postalo normalizirano me\u0111u demografskim skupinama koje nikada prije nisu koristile QR kodove.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Danas je kori\u0161tenje QR kodova postalo odr\u017eiv trend, a ne prolazna moda. Tehnologija je na uzlaznoj putanji od 2016. godine, a infrastruktura \u2013 kako na strani potro\u0161a\u010dkih ure\u0111aja tako i na strani poslovnih alata \u2013 sada je dovoljno zrela da podr\u017ei ozbiljnu marketin\u0161ku i operativnu upotrebu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-is-actually-using-qr-codes-in-2024-and-beyond\">Tko zapravo koristi QR kodove 2024. i kasnije<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pitanje zapravo nije skeniraju li ljudi QR kodove \u2013 o\u010dito skeniraju. Korisnije pitanje je: \u0161to skeniraju i za\u0161to je to va\u017eno za va\u0161e poslovanje?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prema podacima istra\u017eivanja ameri\u010dkih potro\u0161a\u010da, naj\u010de\u0161\u0107e prijavljeni slu\u010dajevi upotrebe su:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pla\u0107anje<\/strong> \u2013 beskontaktno pla\u0107anje putem QR-a postalo je standard u mnogim maloprodajnim i ugostiteljskim okru\u017eenjima<\/li>\n\n\n\n<li><strong>Provjera informacija o prehrambenim proizvodima i pi\u0107ima<\/strong> \u2013 transparentnost sastojaka, detalji o izvoru i promotivni sadr\u017eaj<\/li>\n\n\n\n<li><strong>Jelovnici restorana<\/strong> \u2013 57% ameri\u010dkih potro\u0161a\u010da izjavilo je da je skeniralo QR kod u restoranu u proteklom mjesecu 2025. godine<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Osim pona\u0161anja potro\u0161a\u010da, poslovna strana je jednako uvjerljiva. U istra\u017eivanju iz 2025. godine, 98% tvrtki koje koriste QR kodove izjavilo je da su imali pozitivan utjecaj na marketing, a 95% je reklo da im QR kodovi poma\u017eu prikupljati podatke o kupcima iz prve ruke \u2013 zna\u010dajna prednost jer pra\u0107enje tre\u0107ih strana postaje manje pouzdano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stvarni rezultati to potvr\u0111uju. Kampanja nagradne igre Capri Sun koja je koristila QR kodove na pakiranju proizvoda generirala je vi\u0161e od 579.000 pregleda odredi\u0161ne stranice i preko 28.000 prijava za pretplatu. Veliki hotelski brend izvijestio je o u\u0161tedi od 150.000 dolara u tro\u0161kovima ispisa zamjenom fizi\u010dkih jelovnika i letaka digitalnim verzijama temeljenim na QR kodovima.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-most-useful-qr-code-types-for-businesses\">Najkorisnije vrste QR kodova za tvrtke<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dostupno je vi\u0161e od desetak vrsta QR kodova, ali nekolicina ih \u010dini ve\u0107inu poslovnih slu\u010dajeva upotrebe. Razumijevanje koja vrsta odgovara va\u0161em cilju \u0161tedi vrijeme i daje bolje rezultate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>URL\/Link QR kodovi<\/strong> su naj\u010de\u0161\u0107i. Oni usmjeravaju skenere na bilo koju web adresu \u2013 stranicu proizvoda, odredi\u0161nu stranicu, dru\u0161tveni profil ili u\u010ditanu datoteku. Ako vodite kampanju i \u017eelite fleksibilnost, <a href=\"https:\/\/pageloot.com\/hr\/link-qr-code-generator\/\">dinami\u010dki QR kod veze<\/a> omogu\u0107uje vam promjenu odredi\u0161ta nakon ispisa bez stvaranja novog koda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PDF QR kodovi<\/strong> omogu\u0107uju vam da dokument prilo\u017eite izravno kodu \u2013 bro\u0161ure, upute za uporabu, jelovnike ili kataloge. Za razliku od povezivanja s datotekom u oblaku, hostiranje PDF-a putem QR platforme odr\u017eava sadr\u017eaj stabilnim i dostupnim bez ovisnosti o uslugama tre\u0107ih strana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>vCard QR kodovi<\/strong> funkcioniraju kao digitalne posjetnice. Kada se skeniraju, guraju kontakt podatke izravno u korisnikov telefon, eliminiraju\u0107i ru\u010dni unos podataka. U profesionalnim okru\u017eenjima, ovo je mjerljivo br\u017ee i to\u010dnije od razmjene papirnatih kartica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>QR kodovi za e-po\u0161tu<\/strong> unaprijed popunjavaju e-po\u0161tu adresiranu vama kada se skeniraju, smanjuju\u0107i trenje izme\u0111u nekoga tko vas namjerava kontaktirati i stvarnog \u010dina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wi-Fi QR kodovi<\/strong> automatski dijele mre\u017ene vjerodajnice prilikom skeniranja. Umjesto dijeljenja lozinke usmeno ili na ispisanoj kartici, gosti se odmah povezuju \u2013 malo pobolj\u0161anje iskustva koje se zbraja u ugostiteljstvu, uredima i maloprodajnim okru\u017eenjima.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Pogledajte \u0161to je mogu\u0107e s dinami\u010dkim QR kodovima<\/strong> \u017delite stvoriti kodove koji se mogu a\u017eurirati nakon ispisa i pratiti u stvarnom vremenu? Istra\u017eite <a href=\"https:\/\/pageloot.com\/hr\/dynamic-qr-code-generator\/\">Dinami\u010dni QR kod generator<\/a> za izradu fleksibilnih, mjerljivih QR kodova za bilo koji slu\u010daj upotrebe.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-static-vs-dynamic-why-the-distinction-matters\">Stati\u010dki vs. Dinami\u010dki: Za\u0161to je razlika va\u017ena<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nisu svi QR kodovi isti. <strong>Stati\u010dki QR kodovi<\/strong> kodiraju informacije izravno u uzorak \u2013 jednom stvoreni, odredi\u0161te je fiksno. Prikladni su za trajne informacije poput Wi-Fi lozinke koja se nikad ne mijenja ili jednostavnog URL-a koji nikada ne\u0107ete morati a\u017eurirati.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dinami\u010dki QR kodovi<\/strong> rade druga\u010dije. Oni kodiraju kratki URL za preusmjeravanje, a stvarno odredi\u0161te mo\u017ee se a\u017eurirati u bilo kojem trenutku bez generiranja ili ponovnog ispisa novog koda. Sama ta fleksibilnost je vrijedna u marketin\u0161kim kontekstima, ali ve\u0107a prednost je pra\u0107enje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S dinami\u010dkim kodom mo\u017eete pratiti:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ukupan broj skeniranja i jedinstvenih skeniranja<\/li>\n\n\n\n<li>Geografska lokacija skeniranja<\/li>\n\n\n\n<li>6. Vrsta ure\u0111aja i operativni sustav<\/li>\n\n\n\n<li>Vrijeme i datum svakog skeniranja<\/li>\n\n\n\n<li>U\u010destalost skeniranja tijekom razdoblja kampanje<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ovi podaci omogu\u0107uju vam mjerenje koji su plasmani u\u010dinkoviti, koji nisu i gdje usmjeriti budu\u0107e napore. Vi\u0161e o tome kako funkcionira pra\u0107enje mo\u017eete saznati u Pagelootovom <a href=\"https:\/\/pageloot.com\/hr\/qr-code-marketing\/tracking-qr-codes\/\">vodi\u010du za pra\u0107enje i analitiku QR kodova<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za bilo koju kampanju u kojoj tiskate materijale u velikim koli\u010dinama \u2013 ambala\u017eu, signalizaciju, izravnu po\u0161tu \u2013 dinami\u010dki QR kodovi su prakti\u010dan izbor. Ako se odredi\u0161te promijeni ili se kampanja razvije, a\u017eurirate vezu umjesto da ponovno tiskate sve. Oba pristupa mo\u017eete detaljno usporediti na <a href=\"https:\/\/pageloot.com\/hr\/qr-code-marketing\/static-vs-dynamic-qr-codes\/\">stranici o stati\u010dkim vs. dinami\u010dkim QR kodovima<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-make-qr-codes-work-effectively\">Kako u\u010diniti da QR kodovi u\u010dinkovito funkcioniraju<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Generiranje QR koda je jednostavno. Da bi stvarno funkcionirao, potrebno je donijeti nekoliko promi\u0161ljenih odluka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dizajnirajte za skeniranje.<\/strong> Koristite tamnu prednju boju na svijetloj pozadini \u2013 nikada to nemojte obrnuti. Izbjegavajte pretrpane pozadine ili ukrasne elemente koji smanjuju kontrast. Ako dodajete logotip, koristite vi\u0161u razinu ispravljanja pogre\u0161aka (Q ili H) kako biste kompenzirali prekrivene module.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dimenzionirajte ga prema udaljenosti skeniranja.<\/strong> Prakti\u010dni minimum je oko 0,8 \u00d7 0,8 in\u010da (2 \u00d7 2 cm) za materijale koji se skeniraju izbliza. Za plakate ili natpise, pove\u0107ajte veli\u010dinu proporcionalno \u2013 otprilike 1 cm koda na svakih 10 cm o\u010dekivane udaljenosti skeniranja. Plakat gledan s 20 in\u010da trebao bi biti najmanje 2 \u00d7 2 in\u010da. Detaljne tehni\u010dke smjernice mo\u017eete prona\u0107i u <a href=\"https:\/\/pageloot.com\/hr\/blog\/qr-code-usability-best-practices\/\">\u010dlanku o najboljim praksama upotrebljivosti QR kodova<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Postavite ga tamo gdje ga ljudi mogu prirodno skenirati.<\/strong> Sprijeda i u sredini na tiskanim materijalima, u razini o\u010diju na plakatima, dalje od nabora i rubova, i nikada na mjestu bez pouzdanog mobilnog signala. Postavljanje koje zahtijeva neugodno fizi\u010dko savijanje primjetno \u0107e smanjiti broj skeniranja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Napi\u0161ite jasan poziv na akciju.<\/strong> \u201cSkenirajte za pregled jelovnika\u201d, \u201cSkenirajte za svoj popust\u201d ili \u201cSkenirajte za vi\u0161e informacija\u201d svi posti\u017eu bolje rezultate od QR koda bez obja\u0161njenja. Postavite poziv na akciju izravno iznad ili ispod koda i provjerite odgovara li uputa onome \u0161to korisnik stvarno dobiva kada skenira.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Optimizirajte odredi\u0161te za mobilne ure\u0111aje.<\/strong> Povezani sadr\u017eaj trebao bi se brzo u\u010ditati, \u010disto prikazati na malom zaslonu i isporu\u010diti to\u010dno ono \u0161to je poziv na akciju obe\u0107ao. Slanje nekoga na va\u0161u po\u010detnu stranicu kada kod ka\u017ee \u201cskenirajte za jelovnik\u201d brz je na\u010din da izgubite anga\u017eman koji ste upravo stekli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Testirajte prije objave.<\/strong> Skenirajte kod na vi\u0161e ure\u0111aja, u razli\u010ditim uvjetima osvjetljenja, na predvi\u0111enoj udaljenosti gledanja i na stvarnim tiskanim materijalima. Provjerite radi li poveznica. Povremeno je ponovno provjeravajte tijekom kampanje kako biste potvrdili da odredi\u0161te ostaje aktivno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za dublji uvid u u\u010dinkovit dizajn kampanje, <a href=\"https:\/\/pageloot.com\/hr\/blog\/best-qr-code-campaigns-ads\/\">najbolji vodi\u010d za kampanje s QR kodovima<\/a> and the <a href=\"https:\/\/pageloot.com\/hr\/qr-code-marketing\/how-to-use-qr-codes\/\">stranica kako koristiti QR kodove<\/a> nudi prakti\u010dne primjere u razli\u010ditim industrijama.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-qr-codes-fit-in-your-marketing-strategy\">Gdje se QR kodovi uklapaju u va\u0161u marketin\u0161ku strategiju<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR kodovi rje\u0161avaju specifi\u010dan i trajan problem: jaz izme\u0111u fizi\u010dkih materijala i digitalnih iskustava. Letak, pakiranje, posjetnica ili izlog trgovine mogu sadr\u017eavati samo ograni\u010denu koli\u010dinu informacija \u2013 ali QR kod pretvara bilo koju od tih povr\u0161ina u ulaz u neograni\u010den digitalni sadr\u017eaj.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/print-to-digital-84c498-618265c71d38.webp\" alt=\"Tisak povezuje digitalno\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Trgovci koriste kodove na policama, ra\u010dunima i izlozima za povezivanje fizi\u010dkih prikaza s odredi\u0161nim stranicama kampanja, programima vjernosti i anga\u017emanom nakon kupnje. Podaci o skeniranju otkrivaju koja mjesta generiraju najve\u0107i interes, omogu\u0107uju\u0107i stalnu optimizaciju. Mo\u017eete istra\u017eiti primjene specifi\u010dne za industriju na <a href=\"https:\/\/pageloot.com\/hr\/industry\/\">stranici rje\u0161enja s QR kodovima po industriji<\/a> ili pregledati specifi\u010dne opcije zna\u010dajki na <a href=\"https:\/\/pageloot.com\/hr\/feature\/\">stranici zna\u010dajki<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za marketere konkretno, QR kodovi slu\u017ee kao alat za prikupljanje podataka prve strane. Svako skeniranje generira podatkovnu to\u010dku. Agregirajte ih kroz kampanju i imat \u0107ete podatke o pona\u0161anju \u2013 kada, gdje i koliko \u010desto se ljudi anga\u017eiraju s va\u0161im fizi\u010dkim materijalima \u2013 bez oslanjanja na kola\u010di\u0107e ili platforme tre\u0107ih strana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/pageloot.com\/hr\/qr-code-marketing\/why-use-qr-codes\/\">pregled marketinga QR kodovima<\/a> pokriva strate\u0161ki slu\u010daj detaljnije, i <a href=\"https:\/\/pageloot.com\/hr\/blog\/how-qr-codes-connect-print-and-digital-marketing\/\">vodi\u010d za povezivanje tiskanog i digitalnog marketinga<\/a> pokazuje kako su specifi\u010dne kampanje koristile QR kodove za mjerljivo premo\u0161\u0107ivanje oba kanala.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Zapo\u010dnite pra\u0107enje izvedbe va\u0161ih QR kodova<\/strong> Pogledajte to\u010dno kada, gdje i koliko \u010desto se va\u0161i kodovi skeniraju. <a href=\"https:\/\/pageloot.com\/hr\/dynamic-qr-code-generator\/\">Dinami\u010dni QR kod generator<\/a> uklju\u010duje potpunu analiti\u010dku nadzornu plo\u010du tako da mo\u017eete mjeriti \u0161to funkcionira i a\u017eurirati svoj sadr\u017eaj bez ponovnog ispisa. QR kodovi su prakti\u010dan, mjerljiv alat s dokazanom primjenom i stvarnim poslovnim aplikacijama. Pitanje nije rade li oni \u2013 ve\u0107 koristite li ih na na\u010din koji bilje\u017ei podatke i anga\u017eman koje su sposobni generirati. Zapo\u010dnite s jasnim slu\u010dajem upotrebe, odaberite pravi tip koda i pobrinite se da iskustvo s druge strane skeniranja vrijedi dodira.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\">\u010cesto postavljana pitanja<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-78a8968d8f16\"><strong class=\"schema-faq-question\">Jesu li QR kodovi jo\u0161 uvijek relevantni 2025. godine?<\/strong> <p class=\"schema-faq-answer\">Da. Samo u SAD-u, 89 milijuna ljudi skeniralo je QR kod 2025. godine, a taj broj se predvi\u0111a da \u0107e prema\u0161iti 100 milijuna 2026. godine. Usvajanje raste globalno, a QR kodovi se \u0161iroko koriste u maloprodaji, ugostiteljstvu, prehrambenoj industriji i pi\u0107ima, doga\u0111ajima i marketin\u0161kim kampanjama.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-53ff68709ed4\"><strong class=\"schema-faq-question\">Koja je razlika izme\u0111u stati\u010dnog i dinami\u010dnog QR koda?<\/strong> <p class=\"schema-faq-answer\">Stati\u010dni QR kod ima fiksno odredi\u0161te koje se ne mo\u017ee promijeniti nakon izrade. Dinami\u010dni QR kod koristi URL za preusmjeravanje koji se mo\u017ee a\u017eurirati bilo kada bez ponovnog ispisa koda. Dinami\u010dni kodovi tako\u0111er podr\u017eavaju pra\u0107enje skeniranja, daju\u0107i vam podatke o tome kada, gdje i koliko \u010desto je va\u0161 kod skeniran.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-d76d744064f7\"><strong class=\"schema-faq-question\">Kako se mogu pobrinuti da se moj QR kod zaista skenira?<\/strong> <p class=\"schema-faq-answer\">Koristite visok kontrast (tamno na svijetlom), dimenzionirajte kod prikladno za udaljenost skeniranja, postavite ga tamo gdje ga korisnici mogu udobno dosegnuti i uvijek uklju\u010dite jasan poziv na akciju koji obja\u0161njava \u0161to \u0107e dobiti kada skeniraju. Testirajte kod na vi\u0161e ure\u0111aja prije distribucije tiskanih materijala.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>QR kodovi su aktivniji nego ikad s 89 milijuna korisnika u SAD-u 2025. godine. Istra\u017eite najnovije podatke, globalne trendove usvajanja i kako ih koristiti za svoje poslovanje.<\/p>","protected":false},"author":17,"featured_media":54409,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1593],"tags":[],"class_list":["post-12356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Is QR Code Dead in 2024? Who is using QR Codes?<\/title>\n<meta name=\"description\" content=\"Learn why QR Codes are dead in 2024. 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S dubokom stru\u010dno\u0161\u0107u koja obuhva\u0107a vi\u0161e od 5 godina isklju\u010divo na QR kodovima, Siim je postao stru\u010dnjak za predmet u tom podru\u010dju. On \u010dini zna\u010dajne korake u iskori\u0161tavanju QR tehnologije za pojednostavljenje i pove\u0107anje digitalnih interakcija. Njegovo putovanje nije tek po\u010delo ovdje. Siim ima opse\u017eno digitalno iskustvo s vi\u0161e od 10 godina bogatog iskustva u sektoru softvera kao usluge (SaaS), \u0161to je potvrda njegovog dubokog znanja o digitalnim rje\u0161enjima.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-78a8968d8f16","position":1,"url":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-78a8968d8f16","name":"Jesu li QR kodovi jo\u0161 uvijek relevantni 2025. godine?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. In the U.S. alone, 89 million people scanned a QR code in 2025, and that number is projected to exceed 100 million in 2026. Adoption is growing globally, and QR codes are used widely in retail, hospitality, food and beverage, events, and marketing campaigns.","inLanguage":"hr"},"inLanguage":"hr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-53ff68709ed4","position":2,"url":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-53ff68709ed4","name":"Koja je razlika izme\u0111u stati\u010dnog i dinami\u010dnog QR koda?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A static QR code has a fixed destination that cannot be changed after creation. A dynamic QR code uses a redirect URL that can be updated anytime without reprinting the code. Dynamic codes also support scan tracking, giving you data on when, where, and how often your code is scanned.","inLanguage":"hr"},"inLanguage":"hr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-d76d744064f7","position":3,"url":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-d76d744064f7","name":"Kako se mogu pobrinuti da se moj QR kod zaista skenira?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Use high contrast (dark on light), size the code appropriately for the scanning distance, place it where users can comfortably reach it, and always include a clear call to action explaining what they'll get when they scan. Test the code on multiple devices before distributing printed materials.","inLanguage":"hr"},"inLanguage":"hr"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/hr\/wp-json\/wp\/v2\/posts\/12356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/hr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/hr\/wp-json\/wp\/v2\/comments?post=12356"}],"version-history":[{"count":4,"href":"https:\/\/pageloot.com\/hr\/wp-json\/wp\/v2\/posts\/12356\/revisions"}],"predecessor-version":[{"id":54975,"href":"https:\/\/pageloot.com\/hr\/wp-json\/wp\/v2\/posts\/12356\/revisions\/54975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/hr\/wp-json\/wp\/v2\/media\/54409"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/hr\/wp-json\/wp\/v2\/media?parent=12356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/hr\/wp-json\/wp\/v2\/categories?post=12356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/hr\/wp-json\/wp\/v2\/tags?post=12356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}