{"id":45962,"date":"2025-09-08T16:04:04","date_gmt":"2025-09-08T16:04:04","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/qr-codes-vs-traditional-coupons-which-works-better\/"},"modified":"2026-04-22T13:17:35","modified_gmt":"2026-04-22T13:17:35","slug":"qr-codes-vs-traditional-coupons-which-works-better","status":"publish","type":"post","link":"https:\/\/pageloot.com\/fr\/blog\/qr-codes-vs-traditional-coupons-which-works-better\/","title":{"rendered":"Codes QR vs. Coupons papier : Lequel offre une meilleure valeur ?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Avez-vous du mal \u00e0 d\u00e9cider si votre entreprise doit s'en tenir aux bons d'achat imprim\u00e9s ou passer au scan num\u00e9rique ? Les co\u00fbts d'impression \u00e9lev\u00e9s et le manque de donn\u00e9es de performance peuvent donner l'impression que les campagnes de coupons traditionnelles sont un jeu de hasard financier. Ce guide compare les coupons \u00e0 code QR aux formats papier pour vous aider \u00e0 choisir la meilleure strat\u00e9gie pour votre budget.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9volution des tendances d'\u00e9pargne des consommateurs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le paysage de l'\u00e9pargne des consommateurs a consid\u00e9rablement \u00e9volu\u00e9 \u00e0 mesure que les outils num\u00e9riques deviennent la norme pour les acheteurs modernes. En 2024, environ <strong>53,4 % de tous les coupons \u00e9chang\u00e9s \u00e9taient num\u00e9riques<\/strong>, tandis que les sources imprim\u00e9es traditionnelles repr\u00e9sentaient 40,8 % des \u00e9changes. Cette transition n'est pas une simple tendance passag\u00e8re ; les coupons num\u00e9riques de type \"load-to-card\" et bas\u00e9s sur les codes QR ont g\u00e9n\u00e9r\u00e9 des volumes d'\u00e9change plus \u00e9lev\u00e9s que les encarts publicitaires traditionnels (FSIs) depuis 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que les coupons papier aient servi l'industrie du commerce de d\u00e9tail pendant des d\u00e9cennies, ils sont souvent facilement perdus, \u00e9gar\u00e9s ou oubli\u00e9s \u00e0 la maison. En revanche, les codes QR stock\u00e9s sur les smartphones comblent ce manque de commodit\u00e9 en permettant aux acheteurs de transporter des centaines d'offres dans leurs poches sans encombrement physique. Cette accessibilit\u00e9 a entra\u00een\u00e9 un bond significatif de l'engagement, certains d\u00e9taillants constatant une augmentation de 25 % des \u00e9changes simplement en d\u00e9pla\u00e7ant les promotions vers un format num\u00e9rique prioritaire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comparaison des taux d'\u00e9change et de l'engagement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lors de la mesure du succ\u00e8s d'une campagne marketing, les taux d'\u00e9change restent la m\u00e9trique principale pour \u00e9valuer l'impact. Les donn\u00e9es montrent une diff\u00e9rence stup\u00e9fiante dans la fa\u00e7on dont les consommateurs interagissent avec les formats physiques par rapport aux formats num\u00e9riques, les \u00e9changes num\u00e9riques d\u00e9passant souvent le papier d'un facteur de dix.<\/p>\n\n\n\n<figure class=\"wp-block-table\">\n<table class=\"wp-block-table__content\">\n<thead>\n<tr>\n<th>M\u00e9trique<\/th>\n<th>Coupons papier traditionnels<\/th>\n<th>Codes QR\/Coupons num\u00e9riques<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Taux d'\u00e9change moyen<\/strong><\/td>\n<td>0,20 % \u2013 0,25 %<\/td>\n<td>7 % \u2013 10 %<\/td>\n<\/tr>\n<tr>\n<td><strong>Taux de clics<\/strong><\/td>\n<td>Non tra\u00e7able<\/td>\n<td>37%<\/td>\n<\/tr>\n<tr>\n<td><strong>Pr\u00e9f\u00e9rence du consommateur<\/strong><\/td>\n<td>59% des acheteurs<\/td>\n<td>67% des acheteurs<\/td>\n<\/tr>\n<tr>\n<td><strong>Vitesse de distribution<\/strong><\/td>\n<td>Semaines (Impression et Exp\u00e9dition)<\/td>\n<td>Instantan\u00e9 (D\u00e9ploiement num\u00e9rique)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Les coupons num\u00e9riques atteignent un engagement significativement plus \u00e9lev\u00e9 car ils \u00e9liminent la friction de la manipulation physique. Pour les entreprises, cela signifie que si le papier peut atteindre un large public, les codes QR sont bien plus efficaces pour convertir cette port\u00e9e en ventes r\u00e9elles. Les taux de clics \u00e9lev\u00e9s associ\u00e9s aux codes QR d\u00e9montrent que les clients ne se contentent pas de voir l'offre \u2013 ils interagissent activement avec elle.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/simple-clean-infographic-square-or-vertical-composition-white-background-with-6021-cc803bbe37c0.webp\" alt=\"Infographie de comparaison de coupons\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Efficacit\u00e9 financi\u00e8re : Impression physique vs. Configuration num\u00e9rique<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le fardeau financier d'une campagne de coupons varie consid\u00e9rablement entre l'ex\u00e9cution physique et num\u00e9rique, en particulier si l'on consid\u00e8re les co\u00fbts \u00e0 long terme des mises \u00e0 jour et de la distribution.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>  <strong>D\u00e9penses des coupons papier<\/strong>: Les programmes de fid\u00e9lit\u00e9 ou de coupons physiques peuvent co\u00fbter entre <strong>$375 et $2,500<\/strong> pour la conception initiale et l'impression. Ces co\u00fbts se reproduisent chaque fois qu'une offre expire ou n\u00e9cessite une correction, car vous devez payer pour une toute nouvelle impression et redistribuer les mat\u00e9riaux.<\/li>\n<li>  <strong>Infrastructure de coupons num\u00e9riques<\/strong>: Les plateformes num\u00e9riques co\u00fbtent g\u00e9n\u00e9ralement entre <strong>$3.99 et $15.00 par mois<\/strong>. En utilisant un <a href=\"https:\/\/pageloot.com\/fr\/dynamic-qr-code-generator\/\">g\u00e9n\u00e9rateur de codes QR dynamiques<\/a>, vous pouvez mettre \u00e0 jour l'offre ou le lien de destination instantan\u00e9ment sans r\u00e9imprimer de mat\u00e9riel marketing, \u00e9conomisant des milliers en gaspillage op\u00e9rationnel.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Au-del\u00e0 des simples co\u00fbts de production, le passage au num\u00e9rique permet aux entreprises d'\u00e9conomiser en moyenne 12,9 millions de dollars par an en co\u00fbts li\u00e9s \u00e0 la mauvaise qualit\u00e9 des donn\u00e9es. Parce que les syst\u00e8mes num\u00e9riques automatisent la collecte et la v\u00e9rification des donn\u00e9es, ils \u00e9liminent les erreurs de saisie manuelle et les erreurs de comptage qui affligent les syst\u00e8mes papier traditionnels.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Besoin d'un coupon tra\u00e7able pour votre prochaine campagne ?<\/strong> Utilisez le <a href=\"https:\/\/pageloot.com\/fr\/coupon-qr-code-generator\/\">g\u00e9n\u00e9rateur de codes QR de coupons<\/a> pour cr\u00e9er des r\u00e9ductions de marque, adapt\u00e9es aux mobiles, que vos clients peuvent scanner et enregistrer instantan\u00e9ment.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">L'avantage des donn\u00e9es : Transformer les scans en informations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'un des plus grands inconv\u00e9nients des coupons papier est le \u201ctrou noir\u201d de donn\u00e9es qui se produit entre la distribution et l'utilisation. Vous ne savez g\u00e9n\u00e9ralement qu'un coupon papier a \u00e9t\u00e9 un succ\u00e8s que si une copie physique est remise \u00e0 un caissier au point de vente. Les codes QR comblent le foss\u00e9 entre les publicit\u00e9s hors ligne et les informations num\u00e9riques en fournissant des m\u00e9triques granulaires pour chaque interaction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En <a href=\"https:\/\/pageloot.com\/fr\/qr-code-marketing\/tracking-qr-codes\/\">le suivi des codes QR<\/a>, vous pouvez observer :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>  <strong>Performance g\u00e9ographique<\/strong>: Identifier l'endroit exact o\u00f9 les scans se produisent pour voir quels emplacements de magasins ou de panneaux d'affichage g\u00e9n\u00e8rent le plus de trafic.<\/li>\n<li>  <strong>Pics temporels<\/strong>: Comprendre les heures sp\u00e9cifiques de la journ\u00e9e ou les jours de la semaine o\u00f9 vos clients sont les plus susceptibles d'interagir avec vos offres.<\/li>\n<li>  <strong>Donn\u00e9es d\u00e9mographiques des appareils<\/strong>: Voir si votre public utilise principalement des appareils iPhone ou Android, ce qui aide \u00e0 optimiser l'exp\u00e9rience de la page de destination finale.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ce niveau de d\u00e9tail permet <a href=\"https:\/\/pageloot.com\/fr\/blog\/improving-qr-code-conversion-rates-guide\/\">am\u00e9liorer les taux de conversion des codes QR<\/a> en ajustant l'offre en temps r\u00e9el. Si les donn\u00e9es sugg\u00e8rent qu'une r\u00e9duction de 15 % ne g\u00e9n\u00e8re pas de scans dans une r\u00e9gion particuli\u00e8re, vous pouvez mettre \u00e0 jour l'offre \u00e0 20 % via votre tableau de bord sans modifier la signalisation physique.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/simple-clean-illustration-square-1-1-composition-white-background-with-blue-an-8854-f21cff9ad7c0.webp\" alt=\"Informations sur les donn\u00e9es QR\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">S\u00e9curit\u00e9 et pr\u00e9vention moderne de la fraude<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La fraude aux coupons co\u00fbte des millions de dollars aux d\u00e9taillants chaque ann\u00e9e par le biais de la contrefa\u00e7on, de la photocopie et de la mauvaise utilisation. Les coupons papier sont notoirement faciles \u00e0 dupliquer, et la v\u00e9rification manuelle \u00e0 la caisse est souvent lente et sujette aux erreurs humaines. La transition vers un format num\u00e9rique fait plus que simplement suivre les scans ; elle renforce \u00e9galement consid\u00e9rablement vos d\u00e9fenses contre les pertes financi\u00e8res.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les codes QR offrent plusieurs couches de s\u00e9curit\u00e9 avanc\u00e9e pour prot\u00e9ger vos marges. Des identifiants uniques peuvent \u00eatre attribu\u00e9s aux codes pour garantir qu'ils ne sont utilisables qu'une seule fois, emp\u00eachant ainsi qu'une seule r\u00e9duction ne soit partag\u00e9e sur les r\u00e9seaux sociaux et utilis\u00e9e des milliers de fois. Les codes dynamiques incluent \u00e9galement une logique d'expiration, qui d\u00e9sactive automatiquement le lien \u00e0 un moment pr\u00e9cis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que ces outils prot\u00e8gent l'entreprise, vous devez \u00e9galement aider \u00e0 prot\u00e9ger vos clients. Encourager les acheteurs \u00e0 apprendre <a href=\"https:\/\/pageloot.com\/fr\/blog\/how-to-spot-fake-qr-codes-before-scanning\/\">comment rep\u00e9rer les faux codes QR<\/a> garantit qu'ils n'interagissent qu'avec des offres de marque l\u00e9gitimes, maintenant la confiance n\u00e9cessaire \u00e0 une strat\u00e9gie de fid\u00e9lisation num\u00e9rique r\u00e9ussie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exp\u00e9rience utilisateur et accessibilit\u00e9 au march\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le format de coupon le plus efficace d\u00e9pend souvent de votre d\u00e9mographie cible sp\u00e9cifique et de l'environnement o\u00f9 ils font leurs achats. Alors que les millennials et la g\u00e9n\u00e9ration Z privil\u00e9gient massivement la rapidit\u00e9 du scan, les populations plus \u00e2g\u00e9es peuvent encore appr\u00e9cier la tangibilit\u00e9 d'un bon physique. La recherche indique que 64 % des consommateurs de plus de 45 ans montrent des niveaux de confort inf\u00e9rieurs avec la technologie QR par rapport aux groupes plus jeunes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour garantir que votre campagne num\u00e9rique est inclusive, vous devez adh\u00e9rer aux <a href=\"https:\/\/pageloot.com\/fr\/blog\/qr-code-usability-best-practices\/\">meilleures pratiques d'utilisation des codes QR<\/a>. Un scan qui \u00e9choue en raison d'erreurs techniques cr\u00e9e de la frustration plut\u00f4t que de la valeur, ce qui peut potentiellement nuire \u00e0 la r\u00e9putation de votre marque. Les probl\u00e8mes courants comme un faible contraste ou un mauvais \u00e9clairage peuvent \u00eatre att\u00e9nu\u00e9s en choisissant des emplacements \u00e0 haute visibilit\u00e9 et en suivant un professionnel <a href=\"https:\/\/pageloot.com\/fr\/how-to\/qr-code-size-guide\/\">guide des tailles de codes QR<\/a> pour s'assurer que le code est suffisamment grand pour \u00eatre lu par toutes les cam\u00e9ras.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Conseil de pro<\/strong>: Pour maximiser l'engagement, assurez-vous que votre code est au moins <strong>2 x 2 cm<\/strong> 1. (0,8 x 0,8 pouces) et pr\u00e9sente un appel \u00e0 l'action clair et ax\u00e9 sur les avantages <a href=\"https:\/\/pageloot.com\/fr\/blog\/qr-code-call-to-actions-billboards\/\">2. sur votre signalisation<\/a> 3. pour indiquer aux utilisateurs exactement ce qu'ils recevront apr\u00e8s le scan.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">4. Choisir la meilleure strat\u00e9gie pour votre entreprise<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">5. Pour la plupart des d\u00e9taillants modernes, les coupons num\u00e9riques \u00e0 code QR offrent une valeur sup\u00e9rieure gr\u00e2ce \u00e0 leurs co\u00fbts op\u00e9rationnels plus faibles, leurs taux de rachat plus \u00e9lev\u00e9s et leurs analyses robustes. Ils vous permettent de transformer les supports imprim\u00e9s statiques en un canal num\u00e9rique mesurable qui \u00e9volue avec votre entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">6. Cependant, le papier n'est pas obsol\u00e8te. Il reste un outil puissant pour le branding de luxe o\u00f9 une sensation de \u201ccadeau\u201d physique est souhait\u00e9e, ou pour atteindre des donn\u00e9es d\u00e9mographiques locales sans acc\u00e8s constant aux smartphones. Les strat\u00e9gies modernes les plus r\u00e9ussies utilisent souvent une approche hybride \u2013 en pla\u00e7ant des codes QR sur des flyers en papier de haute qualit\u00e9 pour <a href=\"https:\/\/pageloot.com\/fr\/blog\/how-qr-codes-simplify-coupon-distribution\/\">7. simplifier la distribution des coupons<\/a> 8. tout en offrant une sauvegarde num\u00e9rique transparente pour les acheteurs f\u00e9rus de technologie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-bfeb2d282563\"><strong class=\"schema-faq-question\">9. Les coupons \u00e0 code QR sont-ils plus chers \u00e0 mettre en \u0153uvre que le papier ?<\/strong> <p class=\"schema-faq-answer\">10. Initialement, le papier peut sembler moins cher car il \u00e9vite les abonnements logiciels. Cependant, lorsque vous tenez compte des co\u00fbts \u00e9lev\u00e9s d'impression, de distribution manuelle et des 12,9 millions de dollars perdus annuellement par les entreprises en raison d'une mauvaise qualit\u00e9 des donn\u00e9es, les codes QR sont nettement plus rentables \u00e0 long terme.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-be8d0de8b8cf\"><strong class=\"schema-faq-question\">11. Pourquoi mon coupon \u00e0 code QR ne scanne-t-il pas \u00e0 la caisse ?<\/strong> <p class=\"schema-faq-answer\">Scanning failures are usually caused by low color contrast, poor lighting in the store, or the code being printed too small. You should always test your codes across multiple devices and use a QR code scanner to verify the link is active before beginning a large print run.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-2efa9292ec90\"><strong class=\"schema-faq-question\">14. Puis-je modifier un coupon \u00e0 code QR apr\u00e8s avoir d\u00e9j\u00e0 imprim\u00e9 les flyers ?<\/strong> <p class=\"schema-faq-answer\">You can only change the destination or offer details of a printed code if you use a dynamic QR code. Unlike static codes, dynamic versions allow you to redirect the user to a new URL or update the discount terms at any time without needing to replace the physical flyers.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Comparez les codes QR aux coupons papier pour trouver la meilleure valeur pour votre entreprise. D\u00e9couvrez pourquoi les formats num\u00e9riques offrent des taux de remboursement plus \u00e9lev\u00e9s et des co\u00fbts de campagne inf\u00e9rieurs.<\/p>","protected":false},"author":17,"featured_media":50252,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-45962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>QR Codes vs. Paper Coupons: Which Offers Better Value?<\/title>\n<meta name=\"description\" content=\"Compare QR codes vs. paper coupons to find the best value for your business. Learn why digital formats offer higher redemption rates and lower campaign costs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/fr\/blog\/qr-codes-vs-traditional-coupons-which-works-better\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QR Codes vs. Paper Coupons: Which Offers Better Value?\" \/>\n<meta property=\"og:description\" content=\"Compare QR codes vs. paper coupons to find the best value for your business. 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Les coupons \u00e0 code QR sont-ils plus chers \u00e0 mettre en \u0153uvre que le papier ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Initially, paper can seem cheaper because it avoids software subscriptions. However, when you factor in the high costs of printing, manual distribution, and the $12.9 million lost annually by businesses to poor data quality, QR codes are significantly more cost-effective over time.","inLanguage":"fr"},"inLanguage":"fr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/qr-codes-vs-traditional-coupons-which-works-better\/#faq-question-be8d0de8b8cf","position":2,"url":"https:\/\/pageloot.com\/blog\/qr-codes-vs-traditional-coupons-which-works-better\/#faq-question-be8d0de8b8cf","name":"Why isn't my QR code coupon scanning at the register?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Scanning failures are usually caused by low color contrast, poor lighting in the store, or the code being printed too small. 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Unlike static codes, dynamic versions allow you to redirect the user to a new URL or update the discount terms at any time without needing to replace the physical flyers.","inLanguage":"fr"},"inLanguage":"fr"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/fr\/wp-json\/wp\/v2\/posts\/45962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/fr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/fr\/wp-json\/wp\/v2\/comments?post=45962"}],"version-history":[{"count":8,"href":"https:\/\/pageloot.com\/fr\/wp-json\/wp\/v2\/posts\/45962\/revisions"}],"predecessor-version":[{"id":52838,"href":"https:\/\/pageloot.com\/fr\/wp-json\/wp\/v2\/posts\/45962\/revisions\/52838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/fr\/wp-json\/wp\/v2\/media\/50252"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/fr\/wp-json\/wp\/v2\/media?parent=45962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/fr\/wp-json\/wp\/v2\/categories?post=45962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/fr\/wp-json\/wp\/v2\/tags?post=45962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}