{"id":2095,"date":"2019-04-21T16:29:24","date_gmt":"2019-04-21T16:29:24","guid":{"rendered":"https:\/\/pageloot.com\/?p=2095"},"modified":"2026-10-21T05:53:48","modified_gmt":"2026-10-21T05:53:48","slug":"use-qr-codes-in-print-media","status":"publish","type":"post","link":"https:\/\/pageloot.com\/fr\/how-to\/use-qr-codes-in-print-media\/","title":{"rendered":"QR code papier : bonnes pratiques pour la publicit\u00e9 imprim\u00e9e"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Les codes QR imprim\u00e9s ne sont rentables que si les gens peuvent les scanner et que vous pouvez en voir le r\u00e9sultat. Utilisez des modules noirs sur un fond blanc, maintenez une marge blanche d'au moins quatre modules, imprimez-les d'une largeur minimale de 0,8 pouce (2 cm) et testez l'\u00e9preuve imprim\u00e9e avec deux ou trois t\u00e9l\u00e9phones avant le tirage complet. Pour mesurer les scans ou pour corriger un lien apr\u00e8s l'impression, utilisez un code dynamique. Ce guide couvre la conception, la taille, l'emplacement, le suivi et les m\u00e9thodes d'impression pour les flyers, affiches, brochures, emballages et publicit\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Concevoir pour la scannabilit\u00e9 et la lisibilit\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les scanners lisent la diff\u00e9rence entre les modules sombres et un fond clair, le contraste est donc primordial. Le noir sur blanc est le choix le plus s\u00fbr. Une couleur de marque fonc\u00e9e sur un fond clair fonctionne \u00e9galement. \u00c9vitez les codes invers\u00e9s (modules clairs sur fond sombre) et les paires \u00e0 faible contraste comme le gris clair sur blanc, car de nombreuses applications de scanner \u00e9chouent sur ceux-ci, surtout en faible lumi\u00e8re.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenez une \u201czone de silence\u201d, la marge vide autour du code. La norme exige au moins quatre modules de chaque c\u00f4t\u00e9. Ne laissez pas de texte, de photos ou de bordures empi\u00e9ter sur cette marge. Pour le fichier d'impression, utilisez un format vectoriel : SVG, EPS ou un PDF vectoriel. Les fichiers vectoriels restent nets \u00e0 n'importe quelle taille, tandis qu'un petit PNG devient flou lorsqu'il est agrandi. Pour plus de conseils de conception, lisez notre <a href=\"https:\/\/pageloot.com\/fr\/blog\/best-practices-for-qr-code-readability\/\">les meilleures pratiques pour la lisibilit\u00e9 des codes QR<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ne pas \u00e9tirer ni recadrer le code. Gardez-le carr\u00e9.<\/li><li>Gardez le logo petit, environ un cinqui\u00e8me de la largeur du code ou moins, et testez le r\u00e9sultat imprim\u00e9.<\/li><li>Placez un court appel \u00e0 l'action \u00e0 c\u00f4t\u00e9 du code, comme \u201cScannez pour le menu\u201d ou \u201cScannez pour obtenir 10 % de r\u00e9duction\u201d. Un code sans raison d'\u00eatre scann\u00e9 obtient moins de scans.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9terminer la taille correcte pour les supports imprim\u00e9s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La taille d\u00e9pend de la distance de scan. Une r\u00e8gle courante est 10:1 : un pouce de largeur de code pour chaque dix pouces de distance. Une affiche scann\u00e9e \u00e0 20 pouces de distance n\u00e9cessite un code d'au moins 2 pouces de large. Un code sur un panneau d'affichage scann\u00e9 \u00e0 10 pieds n\u00e9cessite environ 12 pouces.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-print-3da34a-97119f40c426.webp\" alt=\"guide des tailles de codes QR\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tailles de d\u00e9part typiques pour l'impression :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Carte de visite ou petite \u00e9tiquette : au moins 0,8 x 0,8 pouce (2 x 2 cm).<\/li><li>Flyer, brochure ou emballage produit : 1 \u00e0 1,5 pouce (2,5 \u00e0 4 cm).<\/li><li>Affiche ou enseigne de fen\u00eatre : 2 pouces (5 cm) ou plus, plus grande si les gens la lisent de l'autre bout d'une pi\u00e8ce.<\/li><li>Banni\u00e8re ou panneau d'affichage : appliquez la r\u00e8gle 10:1 \u00e0 la distance de visualisation r\u00e9elle.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si le code contient une longue URL ou a un logo, agrandissez-le de 20 \u00e0 30 pour cent. Un lien court cr\u00e9e moins de modules, ce qui rend le code plus propre et plus facile. Les surfaces rugueuses comme le carton ou le tissu n\u00e9cessitent \u00e9galement un code plus grand. Notre <a href=\"https:\/\/pageloot.com\/fr\/how-to\/qr-code-size-guide\/\">guide des tailles de codes QR<\/a> liste les tailles pour plus de mat\u00e9riaux.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Cr\u00e9ez des codes de marque pour vos publicit\u00e9s imprim\u00e9es<\/strong> Utilisez le <a href=\"https:\/\/pageloot.com\/fr\/qr-code-generator-with-logo\/\">G\u00e9n\u00e9rateur de QR code avec logo<\/a> pour cr\u00e9er des codes avec vos couleurs et votre logo. V\u00e9rifiez le contraste et testez l'impression avant de commander.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Comment ajouter un code QR \u00e0 une annonce imprim\u00e9e<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>Choisissez la destination : une page de destination con\u00e7ue pour le support imprim\u00e9, pas votre page d'accueil. Assurez-vous qu'elle se charge rapidement sur un t\u00e9l\u00e9phone.<\/li><li>D\u00e9cidez statique ou dynamique (voir ci-dessous). Cr\u00e9ez le code dans l' <a href=\"https:\/\/pageloot.com\/fr\/qr-code-generator\/\">G\u00e9n\u00e9rateur de code QR Pageloot<\/a>. Vous pouvez t\u00e9l\u00e9charger des fichiers PNG, SVG et PDF \u00e0 partir de l'outil gratuit.<\/li><li>T\u00e9l\u00e9chargez un SVG ou un PDF vectoriel pour le designer ou l'imprimeur.<\/li><li>Placez le code dans la mise en page \u00e0 la taille choisie, avec la zone de silence d\u00e9gag\u00e9e et un appel \u00e0 l'action \u00e0 c\u00f4t\u00e9.<\/li><li>Imprimez une \u00e9preuve sur le papier r\u00e9el. Scannez-la \u00e0 la distance r\u00e9elle avec un iPhone et un t\u00e9l\u00e9phone Android.<\/li><li>N'imprimez le tirage complet qu'apr\u00e8s que l'\u00e9preuve ait \u00e9t\u00e9 scann\u00e9e sur tous les t\u00e9l\u00e9phones que vous avez test\u00e9s.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Placement strat\u00e9gique et exp\u00e9rience utilisateur<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Placez le code l\u00e0 o\u00f9 les gens peuvent le voir et tenir un t\u00e9l\u00e9phone stable. Sur les affiches et les panneaux, placez-le \u00e0 hauteur des yeux, \u00e0 environ 1,05 \u00e0 1,65 m\u00e8tre du sol. Les gens scannent plus lorsqu'ils sont immobiles, par exemple \u00e0 un arr\u00eat de bus, dans une salle d'attente ou \u00e0 une table de restaurant. Ne placez pas de codes sur des v\u00e9hicules en mouvement, des plafonds \u00e9lev\u00e9s ou des lieux sans signal t\u00e9l\u00e9phonique, comme certaines stations de m\u00e9tro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9vitez les surfaces incurv\u00e9es comme les bouteilles, et \u00e9vitez le pli ou la goutti\u00e8re d'un magazine, car le motif se d\u00e9forme et ne peut pas \u00eatre scann\u00e9. Le papier glac\u00e9 et le verre r\u00e9fl\u00e9chissent la lumi\u00e8re vers l'appareil photo. Une finition mate scanne plus fiabilit\u00e9. Pour plus d'id\u00e9es de placement, consultez notre <a href=\"https:\/\/pageloot.com\/fr\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">guide ultime sur le placement des codes QR en marketing<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Suivi de l'engagement et analyse des performances<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un code QR dynamique vous permet de mesurer l'impression. Vous pouvez voir le nombre de scans, les heures de scan, les emplacements approximatifs et les types d'appareils pour chaque flyer, affiche ou annonce. Donnez \u00e0 chaque emplacement son propre code, par exemple un pour l'annonce de magazine et un pour l'affiche de rue, et comparez les r\u00e9sultats pour d\u00e9cider o\u00f9 d\u00e9penser votre prochain budget d'impression.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/flat-dashboard-flyer-287f0c-fca9a08b6577.webp\" alt=\"Tableau de bord d&#039;analyse QR\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Les codes dynamiques vous permettent \u00e9galement de modifier la destination apr\u00e8s l'impression. Ils utilisent un lien de redirection court, donc si une offre se termine ou qu'une page se d\u00e9place, vous modifiez le lien et le code imprim\u00e9 continue de fonctionner. C'est pourquoi les codes dynamiques conviennent \u00e0 tout ce que vous ne pouvez pas r\u00e9imprimer \u00e0 faible co\u00fbt, comme un tirage de 5 000 brochures. En savoir plus sur <a href=\"https:\/\/pageloot.com\/fr\/qr-code-marketing\/tracking-qr-codes\/\">le suivi des codes QR<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les codes statiques suffisent lorsque le lien ne changera jamais et que vous n'avez pas besoin de statistiques, par exemple un code Wi-Fi ou un lien vers une page web fixe. Les codes statiques n'expirent jamais et n'ont pas de limite de scan. Les codes dynamiques ont un essai gratuit de 14 jours, et vous pouvez voir les plans sur le <a href=\"https:\/\/pageloot.com\/fr\/pricing\/\">page de tarification<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Surveillez les performances de votre campagne<\/strong> D\u00e9marrez un essai gratuit avec le <a href=\"https:\/\/pageloot.com\/fr\/dynamic-qr-code-generator\/\">G\u00e9n\u00e9rateur de QR code dynamique<\/a> pour cr\u00e9er des codes modifiables et voir les statistiques de scan pour chaque pi\u00e8ce imprim\u00e9e.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Impact des techniques d'impression sur le succ\u00e8s du scan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'impression num\u00e9rique convient aux petits tirages et donne des r\u00e9sultats nets sur la plupart des papiers. L'impression offset co\u00fbte moins cher par pi\u00e8ce sur les grands tirages et donne des bords nets. Sur les textiles, les \u00e9tiquettes et autres mat\u00e9riaux sp\u00e9ciaux, l'encre peut s'\u00e9tendre ou s'estomper, alors demandez d'abord un \u00e9chantillon \u00e0 l'imprimeur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le papier offre le meilleur contraste. Le carton rugueux, le tissu et le m\u00e9tal n\u00e9cessitent un code plus grand et un fort contraste. En savoir plus sur <a href=\"https:\/\/pageloot.com\/fr\/blog\/how-printing-techniques-impact-qr-code-scannability\/\">comment les techniques d'impression impactent la scannabilit\u00e9 des codes QR<\/a>. Testez toujours une \u00e9preuve imprim\u00e9e avec plusieurs t\u00e9l\u00e9phones sous diff\u00e9rentes lumi\u00e8res avant d'approuver le tirage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ne scanne pas ? V\u00e9rifiez ces causes<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Faible contraste : utilisez des modules sombres sur un fond clair.<\/li><li>Pas de zone de silence : laissez au moins quatre modules d'espace vide autour du code.<\/li><li>Trop petit pour la distance : appliquez la r\u00e8gle 10:1.<\/li><li>Fichier basse r\u00e9solution : utilisez SVG, EPS ou PDF vectoriel.<\/li><li>\u00c9blouissement ou surface courb\u00e9e : utilisez une finition mate et une surface plane.<\/li><li>Code dense : raccourcissez l'URL ou utilisez un lien court pour obtenir des modules plus grands et plus simples.<\/li><li>Lien mort ou modifi\u00e9 : avec un code dynamique, corrigez la destination dans le tableau de bord.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Questions fr\u00e9quentes<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-pr00x11\"><strong class=\"schema-faq-question\">Puis-je modifier la destination d'un code QR apr\u00e8s avoir d\u00e9j\u00e0 imprim\u00e9 mes publicit\u00e9s ?<\/strong> <p class=\"schema-faq-answer\">Oui, si vous utilisez un code QR dynamique. Le code imprim\u00e9 pointe vers un lien de redirection court, et vous modifiez la destination dans votre tableau de bord. Un code statique ne peut pas \u00eatre modifi\u00e9 apr\u00e8s impression.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr01x18\"><strong class=\"schema-faq-question\">Pourquoi mon QR code imprim\u00e9 ne se scanne-t-il pas ?<\/strong> <p class=\"schema-faq-answer\">Les causes habituelles sont un faible contraste, une zone de silence manquante, un code trop petit pour la distance, un fichier flou \u00e0 basse r\u00e9solution, ou un reflet sur papier glac\u00e9. Imprimez une \u00e9preuve et scannez-la avec plusieurs t\u00e9l\u00e9phones pour en trouver la cause.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr02x25\"><strong class=\"schema-faq-question\">Quel est le meilleur format de fichier pour l'impression de codes QR sur les supports marketing ?<\/strong> <p class=\"schema-faq-answer\">Les formats vectoriels tels que SVG, EPS ou PDF vectoriel sont les meilleurs pour l'impression professionnelle. Ils s'adaptent \u00e0 toutes les tailles et conservent des bords nets.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr03x32\"><strong class=\"schema-faq-question\">Quelle taille doit avoir un QR code imprim\u00e9 ?<\/strong> <p class=\"schema-faq-answer\">Au moins 0,8 x 0,8 pouces (2 x 2 cm) sur les petits articles, 1 \u00e0 1,5 pouce sur les d\u00e9pliants et les emballages, et environ 1 pouce pour chaque 10 pouces de distance de num\u00e9risation sur les affiches et les panneaux.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr04x39\"><strong class=\"schema-faq-question\">Puis-je suivre combien de personnes scannent un code QR dans un magazine ou un d\u00e9pliant ?<\/strong> <p class=\"schema-faq-answer\">Oui, avec un code QR dynamique. Cr\u00e9ez un code par annonce ou par flyer et vous pourrez comparer les scans par heure, lieu et appareil.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr05x46\"><strong class=\"schema-faq-question\">Les codes QR imprim\u00e9s expirent-ils ?<\/strong> <p class=\"schema-faq-answer\">Les codes QR statiques n'expirent jamais. Les codes dynamiques fonctionnent tant que votre abonnement est actif et deviennent inactifs apr\u00e8s la fin de l'abonnement, alors maintenez l'abonnement actif tant que le support imprim\u00e9 est utilis\u00e9.<\/p> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Comment utiliser les QR codes dans la publicit\u00e9 imprim\u00e9e. Conseils de lisibilit\u00e9, de taille et d'emplacement pour relier papier et num\u00e9rique.<\/p>","protected":false},"author":17,"featured_media":53422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guidelines for Using QR Codes in Print Advertising<\/title>\n<meta name=\"description\" content=\"Learn how to use QR codes in print advertising. 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Follow these guidelines for scannability, sizing, and placement to bridge the physical-to-digital marketing gap.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/fr\/how-to\/use-qr-codes-in-print-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-21T16:29:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-21T05:53:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-interaction-1eb718-d8214182e466.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"Guidelines for Using QR Codes in Print Advertising\",\"datePublished\":\"2019-04-21T16:29:24+00:00\",\"dateModified\":\"2026-10-21T05:53:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/\"},\"wordCount\":1370,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/qr-code-interaction-1eb718-d8214182e466.webp\",\"articleSection\":[\"Guides\"],\"inLanguage\":\"fr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/\",\"name\":\"Guidelines for Using QR Codes in Print Advertising\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/qr-code-interaction-1eb718-d8214182e466.webp\",\"datePublished\":\"2019-04-21T16:29:24+00:00\",\"dateModified\":\"2026-10-21T05:53:48+00:00\",\"description\":\"Learn how to use QR codes in print advertising. 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A static code cannot be changed after printing.","inLanguage":"fr"},"inLanguage":"fr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr01x18","position":2,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr01x18","name":"Pourquoi mon QR code imprim\u00e9 ne se scanne-t-il pas ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The usual causes are low contrast, a missing quiet zone, a code that is too small for the distance, a blurry low-resolution file, or glare from glossy paper. Print a proof and scan it with several phones to find the cause.","inLanguage":"fr"},"inLanguage":"fr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr02x25","position":3,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr02x25","name":"Quel est le meilleur format de fichier pour l'impression de codes QR sur les supports marketing ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Vector formats such as SVG, EPS or vector PDF are best for professional printing. They scale to any size and keep sharp edges.","inLanguage":"fr"},"inLanguage":"fr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr03x32","position":4,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr03x32","name":"Quelle taille doit avoir un QR code imprim\u00e9 ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"At least 0.8 x 0.8 inches (2 x 2 cm) on small items, 1 to 1.5 inches on flyers and packaging, and about 1 inch for every 10 inches of scanning distance on posters and signs.","inLanguage":"fr"},"inLanguage":"fr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr04x39","position":5,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr04x39","name":"Puis-je suivre combien de personnes scannent un code QR dans un magazine ou un d\u00e9pliant ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, with a dynamic QR code. Make one code per ad or flyer and you can compare scans by time, location and device.","inLanguage":"fr"},"inLanguage":"fr"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr05x46","position":6,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr05x46","name":"Les codes QR imprim\u00e9s expirent-ils ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Static QR codes never expire. Dynamic codes work while your plan is active and become inactive after the plan ends, so keep the plan running for as long as the printed piece is in use.","inLanguage":"fr"},"inLanguage":"fr"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/fr\/wp-json\/wp\/v2\/posts\/2095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/fr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/fr\/wp-json\/wp\/v2\/comments?post=2095"}],"version-history":[{"count":3,"href":"https:\/\/pageloot.com\/fr\/wp-json\/wp\/v2\/posts\/2095\/revisions"}],"predecessor-version":[{"id":56905,"href":"https:\/\/pageloot.com\/fr\/wp-json\/wp\/v2\/posts\/2095\/revisions\/56905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/fr\/wp-json\/wp\/v2\/media\/53422"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/fr\/wp-json\/wp\/v2\/media?parent=2095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/fr\/wp-json\/wp\/v2\/categories?post=2095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/fr\/wp-json\/wp\/v2\/tags?post=2095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}