{"id":2914,"date":"2019-05-01T18:42:55","date_gmt":"2019-05-01T18:42:55","guid":{"rendered":"https:\/\/pageloot.com\/?p=2914"},"modified":"2024-07-30T13:14:02","modified_gmt":"2024-07-30T13:14:02","slug":"qr-codes-marketing-tips","status":"publish","type":"post","link":"https:\/\/pageloot.com\/et\/qr-code-marketing\/qr-codes-marketing-tips\/","title":{"rendered":"P\u00f5hjused, miks QR-koodid on kliendisuhete loomise kullakaevandus"},"content":{"rendered":"

K\u00f5ik algas trendist. Alguses v\u00f5is n\u00e4ha veebisaite ajakirjades v\u00f5i telereklaamides. Seej\u00e4rel n\u00e4ete MySpace'i linke, siis Facebooki lehti ja n\u00fc\u00fcd ka QR-koode. QR-koode on igal pool. N\u00e4ete neid autodel, ajakirjades ja isegi suurematel v\u00e4ljakutel \u00fcle kogu maailma. Need asuvad suurtel stendidel ja plakatitel ning loovad t\u00e4iusliku silla v\u00f5rgus ja mujal.<\/p>\n\n\n\n

Enda jaoks tasuta QR-koodi genereerimine ja selle k\u00f5ikjale paigutamine ei taga alati parimate tulemuste saavutamist. Selle asemel peate asjade toimimiseks kaaluma m\u00f5nda QR-koodi turundamise n\u00e4pun\u00e4idet ja strateegiat. Niisiis, millele peaksite t\u00e4helepanu p\u00f6\u00f6rama?<\/p>\n\n\n\n

K\u00f5ik planeerimise kohta<\/strong><\/h2>\n\n\n\n

Kampaania kavandamine on \u00fcks olulisemaid QR-koodi turundamise n\u00e4pun\u00e4iteid. Peate m\u00f5istma oma publikut ja pidama silmas selgeid eesm\u00e4rke. Oma ideaalse kliendi m\u00f5istmisel k\u00fcsige endalt paar k\u00fcsimust. Kas nad vajavad juhiseid QR-koodide kohta? Kas nad vajavad konkreetset skannerit? Kus need koodid skaneeritakse?<\/p>\n\n\n\n

Teie eesm\u00e4rgid on sama olulised. V\u00f5ib-olla soovite rohkem kliente, br\u00e4ndin\u00e4itust, rohkem meeldimisi, suuremat meililisti ja nii edasi. Protsessis aitavad ka m\u00f5ned stiimulid. M\u00f5ned QR-koodid viivad v\u00f5istlustele ja v\u00f5istlustele. Teised lingivad eripakkumiste v\u00f5i kupongidega, r\u00e4\u00e4kimata tasuta e-raamatutest, reaalainetest, virtuaalsetest ringreisidest, tasuta MP3-dele ja nii edasi.<\/p>\n\n\n\n

Paljud uustulnukate turundajad rakendavad QR-koode k\u00f5ikjal, kuid nad ei paku k\u00f5ige olulisemat osa - tegelikke stiimuleid. Sellised asjad annavad teie koodidele v\u00e4\u00e4rtuse, samas kui teie kliendid j\u00e4tkavad nende skannimist, kuna nad teavad, et neile makstakse selle eest tasu.<\/p>\n\n\n\n

Kvaliteet tuleb esikohale<\/strong><\/h2>\n\n\n\n

Enamik inimesi valib QR-koodid, kuid neil on ka MS-m\u00e4rgiste tehnoloogia. M\u00f5lemad on tasuta. Tundub, et QR-koodid on esialgse tasuta profiili t\u00f5ttu populaarsemad. MS-silditehnoloogia v\u00f5imaldab paremat statistikat ja j\u00e4lgimist ning s\u00fcgavamat kohandamist.<\/p>\n\n\n\n

See, et teil on QR-kood, ei t\u00e4henda veel, et see kohale toimetatakse. Selle asemel s\u00f5ltub see, millega te neid seostate. N\u00e4iteks rikuvad teie mainet QR-kood, mis ei skaneeri ega t\u00f6\u00f6ta. See on nagu uus potentsiaalne klient, kes k\u00fclastab teie veebisaiti ja leiab hunniku katkenud linke. Nad tulevad v\u00e4hem tagasi.<\/p>\n\n\n\n

Praegu on ilmne, et oma koodi testimine on kohustuslik. Proovige seda igasuguste seadmete ja lugejate jaoks. Samuti, mida l\u00fchem link, seda skannitavam on kood - maksimaalse efektiivsuse saavutamiseks kasutage l\u00fchikesi URL-e. Kontrastsus on samuti kohustuslik, nii et pidage kinni tugevatest v\u00e4rvitoonidest - must ja valge teevad t\u00e4iusliku kombinatsiooni. Vastu v\u00f5etakse ka muid v\u00e4rve, kui kontrast on hea.<\/p>\n\n\n\n

Pidage meeles, et suurem on parem, samas kui vaikne tsoon selle \u00fcmber on kohustuslik. Kleepige mattpindade peal h\u00e4sti peegelduvate pindade jaoks. L\u00f5puks m\u00f5elge skannimiskeskkonna \u00fcle. Metroo on suurep\u00e4rane reklaamiidee, kuna sinna j\u00f5uab nii palju inimesi, kuid siis on neil Interneti-\u00fchendus t\u00f5en\u00e4olisem, seega on kood kasutu.<\/p>\n\n\n\n

Mobiili optimeerimine<\/strong><\/h2>\n\n\n\n

Keegi ei skaneeri QR-koodi s\u00fclearvuti v\u00f5i t\u00f6\u00f6lauaga. Enamik inimesi teeb seda nutitelefonidega ja m\u00f5ni kasutab tahvelarvuteid. Sellest vaatenurgast tuleb teie veebisait mobiilile optimeerida, vastasel juhul kogu kogemus rikub teie k\u00fclastajaid.<\/p>\n\n\n\n

Mobiils\u00f5braliku ja optimeeritud mobiilside vahel on erinevus. Parima v\u00f5imaliku kogemuse saamiseks valige teine.<\/p>\n\n\n\n

J\u00e4lgimine ja statistika<\/strong><\/h2>\n\n\n\n

Tulemuste j\u00e4lgimine on QR-koodide kasutamise \u00fcks peamisi eeliseid. N\u00e4ete n\u00e4iteks skaneeringute arvu, kuid koodi haldamise s\u00fcsteemi leidmine on veelgi parem. See pakub rikkamat teavet ja \u00fcksikasjalikumat statistikat, nii et saate tulemuste p\u00f5hjal oma turunduskampaaniat h\u00f5lpsalt optimeerida.<\/p>\n\n\n\n

V\u00e4\u00e4rtus ja suurep\u00e4rane kasutajakogemus<\/strong><\/h2>\n\n\n\n

Ja viimane, kuid mitte v\u00e4hem oluline, pakuvad v\u00e4\u00e4rtust. QR-koodid on t\u00f6\u00f6riistad. Nende t\u00f5husus s\u00f5ltub sellest, kuidas neid kasutatakse. Erinevatel turundajatel on erinevad ideed, seega ka plaani vajalikkus. Mis t\u00f6\u00f6tab m\u00f5ne inimese jaoks, ei t\u00f6\u00f6ta k\u00f5igi teiste jaoks, seega peate v\u00e4lja pakkuma oma ideed ja panema need koos t\u00f6\u00f6tama. Kuna k\u00f5ik keerleb potentsiaalse kliendi \u00fcmber, peate sellele keskenduma - see on v\u00e4\u00e4rtuslik kasutajakogemus.<\/p>\n\n\n\n

J\u00e4reldus<\/strong><\/h2>\n\n\n\n

L\u00fchikese l\u00f5ppj\u00e4reldusena v\u00f5ib \u00f6elda, et teie kampaania t\u00e4iustamiseks on rohkesti v\u00e4ikeseid QR-koodi turunduse n\u00e4pun\u00e4iteid, kuid parimate asjade meelespidamine on selle kavandamine pisidetailidena ja v\u00e4\u00e4rtuse pakkumine.<\/p>","protected":false},"excerpt":{"rendered":"

It all started with a trend. At first, you could see websites in magazines or on television ads. Then, you could see MySpace links, then Facebook pages and now, QR codes. QR codes are everywhere. You can see them on cars, magazines and even in major squares all over the world. They are on large … Loe edasi<\/a><\/p>","protected":false},"author":17,"featured_media":4488,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-code-marketing"],"yoast_head":"\nQR Code Marketing Case Studies<\/title>\n<meta name=\"description\" content=\"Discover the amazing benefits of QR code marketing by using these easy tips. 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Siim on saanud oma \u00fcle 5 aasta kestnud p\u00f5hjalike kogemustega ainult QR-koodide valdkonnas asjatundjaks, mist\u00f5ttu on temast saanud selle valdkonna ekspert. Ta teeb m\u00e4rkimisv\u00e4\u00e4rseid edusamme QR-tehnoloogia kasutamisel, et lihtsustada ja suurendada digitaalset suhtlust. Tema teekond ei alanud ainult siit. Siimil on ulatuslik digitaalne taust, millel on \u00fcle 10 aasta tugevat kogemust tarkvara kui teenuse (SaaS) sektoris, mis on tunnistuseks tema s\u00fcgavatest teadmistest digitaalsete lahenduste valdkonnas.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/et\/wp-json\/wp\/v2\/posts\/2914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/et\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/et\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/et\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/et\/wp-json\/wp\/v2\/comments?post=2914"}],"version-history":[{"count":0,"href":"https:\/\/pageloot.com\/et\/wp-json\/wp\/v2\/posts\/2914\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/et\/wp-json\/wp\/v2\/media\/4488"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/et\/wp-json\/wp\/v2\/media?parent=2914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/et\/wp-json\/wp\/v2\/categories?post=2914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/et\/wp-json\/wp\/v2\/tags?post=2914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}