{"id":46030,"date":"2025-09-10T02:46:06","date_gmt":"2025-09-10T02:46:06","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/utm-parameters-for-qr-codes-google-analytics-tips\/"},"modified":"2026-04-22T13:14:03","modified_gmt":"2026-04-22T13:14:03","slug":"utm-parameters-for-qr-codes-google-analytics-tips","status":"publish","type":"post","link":"https:\/\/pageloot.com\/es\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/","title":{"rendered":"C\u00f3mo a\u00f1adir par\u00e1metros UTM a c\u00f3digos QR para seguimiento"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u00bfLe cuesta ver cu\u00e1les de sus materiales de marketing f\u00edsico est\u00e1n realmente generando tr\u00e1fico web? Sin un seguimiento adecuado, cada escaneo de un p\u00f3ster o folleto desaparece en el cubo de tr\u00e1fico \u201cDirecto\u201d en Google Analytics, lo que hace imposible calcular su ROI. Esta gu\u00eda explica c\u00f3mo usar los par\u00e1metros UTM para convertir cada escaneo de c\u00f3digo QR en datos medibles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por qu\u00e9 su c\u00f3digo QR necesita par\u00e1metros UTM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando un usuario escanea un c\u00f3digo QR est\u00e1ndar, Google Analytics (espec\u00edficamente GA4) a menudo tiene dificultades para identificar el origen de esa visita. Debido a que la aplicaci\u00f3n de la c\u00e1mara del smartphone abre el navegador directamente sin pasar un encabezado de referencia, la sesi\u00f3n generalmente se categoriza como tr\u00e1fico Directo. Esta limitaci\u00f3n t\u00e9cnica deja a los especialistas en marketing a oscuras sobre si un visitante interactu\u00f3 a trav\u00e9s de <a href=\"https:\/\/pageloot.com\/es\/qr-codes-on\/flyers\/\">C\u00f3digos QR en folletos<\/a> o <a href=\"https:\/\/pageloot.com\/es\/qr-codes-on\/business-cards\/\">c\u00f3digos QR en tarjetas de presentaci\u00f3n<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los par\u00e1metros UTM (Urchin Tracking Module) son etiquetas de texto simples a\u00f1adidas al final de una URL. Cuando un visitante escanea un c\u00f3digo que contiene estas etiquetas, GA4 extrae la informaci\u00f3n y atribuye la sesi\u00f3n a la campa\u00f1a, fuente y medio correctos. Implementar esta configuraci\u00f3n es la base principal para <a href=\"https:\/\/pageloot.com\/es\/qr-code-marketing\/tracking-qr-codes\/\">rastreando los c\u00f3digos QR<\/a> de manera efectiva en diferentes puntos de contacto f\u00edsicos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Selecci\u00f3n de las etiquetas UTM correctas para datos precisos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para mantener los datos limpios, debe seguir estrictas convenciones de nomenclatura. Google Analytics distingue entre may\u00fasculas y min\u00fasculas, lo que significa que etiquetas como \u201cQR<em>Code\u201d y \u201cqr<\/em>code\u201d aparecer\u00e1n como entradas separadas en sus informes, fragmentando sus conocimientos. La coherencia es clave para asegurar que sus <a href=\"https:\/\/pageloot.com\/es\/blog\/qr-code-analytics-track-performance-in-5-steps\/\">an\u00e1lisis de c\u00f3digos QR<\/a> sean f\u00e1ciles de leer e interpretar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La siguiente tabla resume los par\u00e1metros principales que debe usar para sus campa\u00f1as offline:<\/p>\n\n\n\n<figure class=\"wp-block-table\">\n<table class=\"wp-block-table__content\">\n<thead>\n<tr>\n<th>Par\u00e1metro<\/th>\n<th>Prop\u00f3sito<\/th>\n<th>Ejemplo<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>utm_source<\/strong><\/td>\n<td>Identifica la ubicaci\u00f3n f\u00edsica o el material.<\/td>\n<td>valla publicitaria, folleto, <a href=\"https:\/\/pageloot.com\/es\/qr-codes-on\/vehicles\/\">veh\u00edculos<\/a><\/td>\n<\/tr>\n<tr>\n<td><strong>utm_medium<\/strong><\/td>\n<td>Identifica el canal de marketing (usa `qr_code`).<\/td>\n<td>qr_code<\/td>\n<\/tr>\n<tr>\n<td><strong>utm_campaign<\/strong><\/td>\n<td>El nombre de tu esfuerzo de marketing espec\u00edfico.<\/td>\n<td>verano<em>promo<\/em>2024<\/td>\n<\/tr>\n<tr>\n<td><strong>utm_content<\/strong><\/td>\n<td>Distingue entre diferentes versiones de un anuncio.<\/td>\n<td>izquierda<em>barra lateral, azul<\/em>dise\u00f1o<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Consejo profesional:<\/strong> Usa siempre letras min\u00fasculas para todos los par\u00e1metros UTM. Esto evita la creaci\u00f3n accidental de categor\u00edas duplicadas y asegura que todos tus datos de escaneo permanezcan consolidados en un \u00fanico informe.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Pasos para construir tu enlace QR rastreable<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Crear una URL rastreable es un proceso sencillo, pero requiere precisi\u00f3n para evitar errores t\u00e9cnicos. Si una URL tiene un formato incorrecto, puede llevar a un error 404 o resultar en <a href=\"https:\/\/pageloot.com\/es\/qr-code-marketing\/why-qr-code-not-working\/\">por qu\u00e9 tu c\u00f3digo QR no funciona<\/a> durante una campa\u00f1a en vivo.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Genera la URL etiquetada<\/strong>: Utiliza un creador de URL de campa\u00f1a fiable para introducir tu enlace de destino y los par\u00e1metros UTM correspondientes.<\/li>\n<li><strong>Aborda la longitud de la URL<\/strong>: Las URL largas con m\u00faltiples etiquetas UTM crean patrones QR densos y complejos. Estos peque\u00f1os m\u00f3dulos suelen ser dif\u00edciles de leer para las c\u00e1maras de smartphones m\u00e1s antiguos, especialmente en condiciones de poca luz.<\/li>\n<li><strong>Elige un generador<\/strong>: Introduce tu URL final en un <a href=\"https:\/\/pageloot.com\/es\/website-qr-code-generator\/\">generador de c\u00f3digos QR de sitios web<\/a> para crear el c\u00f3digo visual.<\/li>\n<li><strong>Realiza una prueba de escaneo<\/strong>: Antes de proceder a la impresi\u00f3n masiva, escanea el c\u00f3digo con varios dispositivos diferentes para verificar que el navegador m\u00f3vil muestra correctamente la URL etiquetada con UTM.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Para mantener una alta capacidad de escaneo y la posibilidad de actualizar tus enlaces de seguimiento incluso despu\u00e9s de que tus materiales est\u00e9n impresos, utiliza un <strong><a href=\"https:\/\/pageloot.com\/es\/dynamic-qr-code-generator\/\">Generador de C\u00f3digos QR Din\u00e1micos<\/a><\/strong>. Esta herramienta te permite corregir errores tipogr\u00e1ficos o cambiar enlaces de destino sin reimprimir tus folletos o prospectos.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Por qu\u00e9 los c\u00f3digos QR din\u00e1micos son esenciales para el an\u00e1lisis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque t\u00e9cnicamente puedes a\u00f1adir par\u00e1metros UTM a un c\u00f3digo QR est\u00e1tico, rara vez se recomienda para el marketing profesional. Un c\u00f3digo QR est\u00e1tico incrusta toda la URL larga directamente en su patr\u00f3n de p\u00edxeles. A medida que la URL crece con las etiquetas de seguimiento, el c\u00f3digo se vuelve cada vez m\u00e1s denso. Esta densidad aumenta significativamente el riesgo de fallos de escaneo si la impresi\u00f3n es peque\u00f1a o el entorno est\u00e1 mal iluminado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los c\u00f3digos QR din\u00e1micos resuelven este problema actuando como un puente digital. El c\u00f3digo f\u00edsico contiene un enlace de redirecci\u00f3n corto y permanente que env\u00eda al usuario a tu URL final etiquetada con UTM. Esto ofrece dos ventajas significativas:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/square-simple-illustration-on-white-background-with-blue-and-light-grey-accents-7246-5b39ff295427.webp\" alt=\"An\u00e1lisis din\u00e1mico de QR\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Escaneabilidad Mejorada<\/strong>: El patr\u00f3n f\u00edsico del c\u00f3digo permanece simple y f\u00e1cil de leer, independientemente de cu\u00e1ntos par\u00e1metros de seguimiento a\u00f1adas al enlace de destino.<\/li>\n<li><strong>Flexibilidad Operativa<\/strong>: Si descubres un error en el nombre de tu campa\u00f1a o necesitas cambiar la p\u00e1gina de destino despu\u00e9s de imprimir, puedes <a href=\"https:\/\/pageloot.com\/es\/how-to\/edit-qr-codes\/\">editar el c\u00f3digo QR<\/a> instant\u00e1neamente a trav\u00e9s de tu panel de gesti\u00f3n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Visualizaci\u00f3n de tus Datos de Escaneo QR en Google Analytics 4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que tu campa\u00f1a est\u00e9 activa, puedes monitorear el rendimiento de tus materiales offline directamente dentro de la interfaz de GA4. Esto te permite ver exactamente qu\u00e9 ubicaciones f\u00edsicas est\u00e1n generando la mayor interacci\u00f3n y conversiones.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Abre GA4 y navega a la <strong>Informes<\/strong> secci\u00f3n, luego selecciona <strong>Adquisici\u00f3n<\/strong> y <strong>Adquisici\u00f3n de Tr\u00e1fico<\/strong>.<\/li>\n<li>Localiza el men\u00fa desplegable de dimensi\u00f3n principal y c\u00e1mbialo a <strong>Medio de la sesi\u00f3n<\/strong>. Deber\u00edas ver `qr_code` listado si utilizaste la convenci\u00f3n de nombres recomendada.<\/li>\n<li>A\u00f1ade una dimensi\u00f3n secundaria haciendo clic en el icono azul \u201c+\u201d y buscando <strong>Fuente de la sesi\u00f3n<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esta vista personalizada revela las fuentes espec\u00edficas \u2013 como diferentes ubicaciones de tiendas o materiales impresos \u2013 que est\u00e1n generando tr\u00e1fico. Al <a href=\"https:\/\/pageloot.com\/es\/blog\/tracking-qr-code-scans-over-time\/\">rastrear los escaneos de c\u00f3digos QR a lo largo del tiempo<\/a>, puedes identificar tendencias estacionales y determinar qu\u00e9 canales f\u00edsicos proporcionan el mejor retorno de tu inversi\u00f3n de marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Preguntas frecuentes<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-a76fca66bed4\"><strong class=\"schema-faq-question\">\u00bfLos par\u00e1metros UTM har\u00e1n que mi c\u00f3digo QR sea demasiado dif\u00edcil de escanear?<\/strong> <p class=\"schema-faq-answer\">Adding UTM tags to a static QR code makes the pattern more complex and harder to scan. However, when you use a dynamic QR code, the density remains low because the code only contains a short redirect URL, ensuring a fast and reliable scanning experience.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-de149e56e1f0\"><strong class=\"schema-faq-question\">\u00bfPor qu\u00e9 mi tr\u00e1fico QR aparece como \u201cNo asignado\u201d en GA4?<\/strong> <p class=\"schema-faq-answer\">Traffic is categorized as &#8220;Unassigned&#8221; when GA4 does not recognize the `utmmedium` tag. To avoid this, use a standard medium like `qrcode`. If the traffic still appears as unassigned, you may need to create a Custom Channel Group in your GA4 settings to tell the system how to group your offline traffic.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-2b0e5ab7971e\"><strong class=\"schema-faq-question\">\u00bfPuedo rastrear la ubicaci\u00f3n geogr\u00e1fica de cada escaneo?<\/strong> <p class=\"schema-faq-answer\">Google Analytics provides approximate geographic data based on the user&#8217;s IP address. For more precise insights, you can use geolocation analytics for QR codes provided by your QR management platform, which can often show scan data down to the city level in real-time. Properly tagging your links removes the guesswork from your offline marketing strategy. By combining UTM parameters with dynamic technology, you bridge the gap between your physical touchpoints and your digital reporting. If you are ready to start measuring the impact of your print materials, use our link QR code generator to create your first trackable campaign.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Aprende c\u00f3mo a\u00f1adir par\u00e1metros UTM a los c\u00f3digos QR para rastrear el marketing offline en Google Analytics. Mejora la atribuci\u00f3n, usa c\u00f3digos QR din\u00e1micos y monitoriza los datos en GA4.<\/p>","protected":false},"author":17,"featured_media":50187,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-46030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Add UTM Parameters to QR Codes for Tracking<\/title>\n<meta name=\"description\" content=\"Learn how to add UTM parameters to QR codes to track offline marketing in Google Analytics. Improve attribution, use dynamic QR codes, and monitor data in GA4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/es\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Add UTM Parameters to QR Codes for Tracking\" \/>\n<meta property=\"og:description\" content=\"Learn how to add UTM parameters to QR codes to track offline marketing in Google Analytics. Improve attribution, use dynamic QR codes, and monitor data in GA4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/es\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-10T02:46:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T13:14:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-marketing-scene-a-modern-marketer-in-a-bright-office-r-9446-5b437ca359f1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1408\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"How to Add UTM Parameters to QR Codes for Tracking\",\"datePublished\":\"2025-09-10T02:46:06+00:00\",\"dateModified\":\"2026-04-22T13:14:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/\"},\"wordCount\":1064,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-marketing-scene-a-modern-marketer-in-a-bright-office-r-9446-5b437ca359f1.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"es\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/\",\"name\":\"How to Add UTM Parameters to QR Codes for Tracking\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-marketing-scene-a-modern-marketer-in-a-bright-office-r-9446-5b437ca359f1.webp\",\"datePublished\":\"2025-09-10T02:46:06+00:00\",\"dateModified\":\"2026-04-22T13:14:03+00:00\",\"description\":\"Learn how to add UTM parameters to QR codes to track offline marketing in Google Analytics. Improve attribution, use dynamic QR codes, and monitor data in GA4.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#faq-question-a76fca66bed4\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#faq-question-de149e56e1f0\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#faq-question-2b0e5ab7971e\"}],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-marketing-scene-a-modern-marketer-in-a-bright-office-r-9446-5b437ca359f1.webp\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photorealistic-lifestyle-marketing-scene-a-modern-marketer-in-a-bright-office-r-9446-5b437ca359f1.webp\",\"width\":1408,\"height\":768,\"caption\":\"QR code tracking\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/pageloot.com\\\/c\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Add UTM Parameters to QR Codes for Tracking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"name\":\"Pageloot\",\"description\":\"Create Free QR Codes Online\",\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pageloot.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\",\"name\":\"Pageloot\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"width\":1,\"height\":1,\"caption\":\"Pageloot\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pageloot\\\/\",\"https:\\\/\\\/x.com\\\/getpageloot\",\"https:\\\/\\\/www.instagram.com\\\/getpageloot\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pageloot\\\/\",\"http:\\\/\\\/pinterest.com\\\/pageloot\",\"https:\\\/\\\/www.youtube.com\\\/pageloot\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\",\"name\":\"Siim T\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1782244628\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1782244628\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1782244628\",\"caption\":\"Siim T\"},\"description\":\"Siim Tiigim\u00e4gi is a part of the innovative QR code generator services at Pageloot. With a profound expertise spanning over 5 years solely on QR codes, Siim has become a subject matter expert in the field. He makes significant strides in leveraging QR technology to simplify and augment digital interactions. His journey didn\u2019t just start here. Siim has an extensive digital background with over 10 years of robust experience in the Software as a Service (SaaS) sector, a testament to his deep-seated knowledge in digital solutions.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/siim-tiigimagi\\\/\"]},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#faq-question-a76fca66bed4\",\"position\":1,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#faq-question-a76fca66bed4\",\"name\":\"Will UTM parameters make my QR code too hard to scan?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Adding UTM tags to a static QR code makes the pattern more complex and harder to scan. However, when you use a dynamic QR code, the density remains low because the code only contains a short redirect URL, ensuring a fast and reliable scanning experience.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#faq-question-de149e56e1f0\",\"position\":2,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#faq-question-de149e56e1f0\",\"name\":\"Why is my QR traffic showing up as u005cu0022Unassignedu005cu0022 in GA4?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Traffic is categorized as u005cu0022Unassignedu005cu0022 when GA4 does not recognize the `utmmedium` tag. To avoid this, use a standard medium like `qrcode`. If the traffic still appears as unassigned, you may need to create a Custom Channel Group in your GA4 settings to tell the system how to group your offline traffic.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#faq-question-2b0e5ab7971e\",\"position\":3,\"url\":\"https:\\\/\\\/pageloot.com\\\/blog\\\/utm-parameters-for-qr-codes-google-analytics-tips\\\/#faq-question-2b0e5ab7971e\",\"name\":\"Can I track the geographic location of each scan?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Google Analytics provides approximate geographic data based on the user's IP address. For more precise insights, you can use geolocation analytics for QR codes provided by your QR management platform, which can often show scan data down to the city level in real-time. Properly tagging your links removes the guesswork from your offline marketing strategy. By combining UTM parameters with dynamic technology, you bridge the gap between your physical touchpoints and your digital reporting. If you are ready to start measuring the impact of your print materials, use our link QR code generator to create your first trackable campaign.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"C\u00f3mo a\u00f1adir par\u00e1metros UTM a c\u00f3digos QR para seguimiento","description":"Aprende c\u00f3mo a\u00f1adir par\u00e1metros UTM a los c\u00f3digos QR para rastrear el marketing offline en Google Analytics. Mejora la atribuci\u00f3n, usa c\u00f3digos QR din\u00e1micos y monitoriza los datos en GA4.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pageloot.com\/es\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/","og_locale":"es_ES","og_type":"article","og_title":"How to Add UTM Parameters to QR Codes for Tracking","og_description":"Learn how to add UTM parameters to QR codes to track offline marketing in Google Analytics. Improve attribution, use dynamic QR codes, and monitor data in GA4.","og_url":"https:\/\/pageloot.com\/es\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/","og_site_name":"Pageloot","article_publisher":"https:\/\/www.facebook.com\/pageloot\/","article_published_time":"2025-09-10T02:46:06+00:00","article_modified_time":"2026-04-22T13:14:03+00:00","og_image":[{"width":1408,"height":768,"url":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-marketing-scene-a-modern-marketer-in-a-bright-office-r-9446-5b437ca359f1.webp","type":"image\/webp"}],"author":"Siim T","twitter_card":"summary_large_image","twitter_creator":"@getpageloot","twitter_site":"@getpageloot","twitter_misc":{"Escrito por":"Siim T","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#article","isPartOf":{"@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/"},"author":{"name":"Siim T","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe"},"headline":"How to Add UTM Parameters to QR Codes for Tracking","datePublished":"2025-09-10T02:46:06+00:00","dateModified":"2026-04-22T13:14:03+00:00","mainEntityOfPage":{"@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/"},"wordCount":1064,"publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"image":{"@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-marketing-scene-a-modern-marketer-in-a-bright-office-r-9446-5b437ca359f1.webp","articleSection":["Blog"],"inLanguage":"es"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/","url":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/","name":"C\u00f3mo a\u00f1adir par\u00e1metros UTM a c\u00f3digos QR para seguimiento","isPartOf":{"@id":"https:\/\/pageloot.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#primaryimage"},"image":{"@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-marketing-scene-a-modern-marketer-in-a-bright-office-r-9446-5b437ca359f1.webp","datePublished":"2025-09-10T02:46:06+00:00","dateModified":"2026-04-22T13:14:03+00:00","description":"Aprende c\u00f3mo a\u00f1adir par\u00e1metros UTM a los c\u00f3digos QR para rastrear el marketing offline en Google Analytics. Mejora la atribuci\u00f3n, usa c\u00f3digos QR din\u00e1micos y monitoriza los datos en GA4.","breadcrumb":{"@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-a76fca66bed4"},{"@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-de149e56e1f0"},{"@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-2b0e5ab7971e"}],"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#primaryimage","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-marketing-scene-a-modern-marketer-in-a-bright-office-r-9446-5b437ca359f1.webp","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/photorealistic-lifestyle-marketing-scene-a-modern-marketer-in-a-bright-office-r-9446-5b437ca359f1.webp","width":1408,"height":768,"caption":"QR code tracking"},{"@type":"BreadcrumbList","@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pageloot.com\/es\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/pageloot.com\/c\/blog\/"},{"@type":"ListItem","position":3,"name":"How to Add UTM Parameters to QR Codes for Tracking"}]},{"@type":"WebSite","@id":"https:\/\/pageloot.com\/es\/#website","url":"https:\/\/pageloot.com\/es\/","name":"Pageloot","description":"Crear c\u00f3digos QR gratuitos en l\u00ednea","publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pageloot.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/pageloot.com\/es\/#organization","name":"Pageloot","url":"https:\/\/pageloot.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","width":1,"height":1,"caption":"Pageloot"},"image":{"@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pageloot\/","https:\/\/x.com\/getpageloot","https:\/\/www.instagram.com\/getpageloot\/","https:\/\/www.linkedin.com\/company\/pageloot\/","http:\/\/pinterest.com\/pageloot","https:\/\/www.youtube.com\/pageloot"]},{"@type":"Person","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe","name":"Siim T","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1782244628","url":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1782244628","contentUrl":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1782244628","caption":"Siim T"},"description":"Siim Tiigim\u00e4gi forma parte de los innovadores servicios de generador de c\u00f3digos QR de Pageloot. Con una profunda experiencia de m\u00e1s de 5 a\u00f1os exclusivamente en c\u00f3digos QR, Siim se ha convertido en un experto en la materia. Realiza importantes avances en el aprovechamiento de la tecnolog\u00eda QR para simplificar y aumentar las interacciones digitales. Su viaje no acaba aqu\u00ed. Siim tiene una amplia formaci\u00f3n digital con m\u00e1s de 10 a\u00f1os de s\u00f3lida experiencia en el sector del Software como Servicio (SaaS), testimonio de sus profundos conocimientos en soluciones digitales.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-a76fca66bed4","position":1,"url":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-a76fca66bed4","name":"\u00bfLos par\u00e1metros UTM har\u00e1n que mi c\u00f3digo QR sea demasiado dif\u00edcil de escanear?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Adding UTM tags to a static QR code makes the pattern more complex and harder to scan. However, when you use a dynamic QR code, the density remains low because the code only contains a short redirect URL, ensuring a fast and reliable scanning experience.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-de149e56e1f0","position":2,"url":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-de149e56e1f0","name":"Why is my QR traffic showing up as u005cu0022Unassignedu005cu0022 in GA4?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Traffic is categorized as u005cu0022Unassignedu005cu0022 when GA4 does not recognize the `utmmedium` tag. To avoid this, use a standard medium like `qrcode`. If the traffic still appears as unassigned, you may need to create a Custom Channel Group in your GA4 settings to tell the system how to group your offline traffic.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-2b0e5ab7971e","position":3,"url":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-2b0e5ab7971e","name":"\u00bfPuedo rastrear la ubicaci\u00f3n geogr\u00e1fica de cada escaneo?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Google Analytics provides approximate geographic data based on the user's IP address. For more precise insights, you can use geolocation analytics for QR codes provided by your QR management platform, which can often show scan data down to the city level in real-time. Properly tagging your links removes the guesswork from your offline marketing strategy. By combining UTM parameters with dynamic technology, you bridge the gap between your physical touchpoints and your digital reporting. If you are ready to start measuring the impact of your print materials, use our link QR code generator to create your first trackable campaign.","inLanguage":"es"},"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/posts\/46030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/comments?post=46030"}],"version-history":[{"count":8,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/posts\/46030\/revisions"}],"predecessor-version":[{"id":52727,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/posts\/46030\/revisions\/52727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/media\/50187"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/media?parent=46030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/categories?post=46030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/tags?post=46030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}