{"id":46024,"date":"2025-09-09T19:33:40","date_gmt":"2025-09-09T19:33:40","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/qr-code-scanning-trends-by-industry-a-breakdown\/"},"modified":"2026-04-22T13:16:52","modified_gmt":"2026-04-22T13:16:52","slug":"qr-code-scanning-trends-by-industry-a-breakdown","status":"publish","type":"post","link":"https:\/\/pageloot.com\/es\/blog\/qr-code-scanning-trends-by-industry-a-breakdown\/","title":{"rendered":"Puntos de referencia y tendencias del escaneo de c\u00f3digos QR en la industria"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u00bfEst\u00e1n sus activos de marketing f\u00edsico funcionando tan duro como los digitales? Sin un puente entre el mundo offline y online, las empresas pierden valiosos datos de primera parte y oportunidades de interacci\u00f3n cada d\u00eda. Esta gu\u00eda explora los puntos de referencia de escaneo de c\u00f3digos QR espec\u00edficos de la industria y las tendencias de adopci\u00f3n para ayudarle a construir una estrategia basada en datos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El estado de la adopci\u00f3n de c\u00f3digos QR en 2025<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El uso de c\u00f3digos QR ha pasado de ser una necesidad de la era pand\u00e9mica a un h\u00e1bito de consumo permanente. La investigaci\u00f3n indica que <strong>el 59% de los consumidores estadounidenses escanean c\u00f3digos QR diariamente<\/strong>, y se proyecta que el n\u00famero total de usuarios de tel\u00e9fonos inteligentes que interact\u00faan con esta tecnolog\u00eda alcanzar\u00e1 <a href=\"https:\/\/pageloot.com\/es\/blog\/qr-code-scanning-trends-by-industry-a-breakdown\/\">99.5 millones de usuarios proyectados para 2025<\/a>. Este aumento representa un cambio fundamental en c\u00f3mo las personas esperan acceder a la informaci\u00f3n de objetos f\u00edsicos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para los especialistas en marketing, el punto de referencia m\u00e1s convincente es la tasa de interacci\u00f3n. Mientras que los anuncios de display digital tradicionales a menudo tienen dificultades con una tasa de clics (CTR) de alrededor del 0.01%, las campa\u00f1as de c\u00f3digos QR han demostrado una <strong>tasa de escaneo promedio del 14%<\/strong>. Esto es aproximadamente 1,400 veces m\u00e1s efectivo para dirigir el tr\u00e1fico desde puntos de contacto f\u00edsicos a contenido digital. Entre 2021 y 2023, el total de escaneos alcanz\u00f3 casi los 27 millones, lo que representa un aumento del 433% que confirma la alta confianza del consumidor en la tecnolog\u00eda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comercio minorista: Mejorando la experiencia omnicanal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El sector minorista lidera la implementaci\u00f3n creativa, utilizando c\u00f3digos QR para cerrar la brecha entre la navegaci\u00f3n en la tienda y la compra en l\u00ednea. Los minoristas est\u00e1n dejando de lado cada vez m\u00e1s los dise\u00f1os b\u00e1sicos para adoptar m\u00e1s <a href=\"https:\/\/pageloot.com\/es\/blog\/top-qr-code-placements-for-retail-stores\/\">ubicaciones principales de c\u00f3digos QR para tiendas minoristas<\/a> que presentan marca personalizada. Los datos muestran que los c\u00f3digos QR de marca pueden ser hasta <strong>un 80% m\u00e1s efectivos<\/strong> que los patrones gen\u00e9ricos en blanco y negro porque generan confianza visual con el comprador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los casos de uso actuales en el comercio minorista se centran en la transparencia y la comodidad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Autenticaci\u00f3n de productos:<\/strong> Marcas como Tangle Teezer utilizan c\u00f3digos QR en los envases para verificar la autenticidad y proteger contra productos falsificados.<\/li>\n<li><strong>Embalaje Interactivo:<\/strong> Con el 87% de los compradores utilizando tel\u00e9fonos inteligentes para buscar informaci\u00f3n de productos mientras est\u00e1n en la tienda, los c\u00f3digos QR ofrecen una forma de compartir consejos de estilo, ingredientes o historias de sostenibilidad que no caben en una etiqueta f\u00edsica.<\/li>\n<li><strong>Eficiencia del Inventario:<\/strong> M\u00e1s all\u00e1 de las funciones de cara al cliente, los c\u00f3digos QR son esenciales para <a href=\"https:\/\/pageloot.com\/es\/industry\/manufacturing\/\">el seguimiento de equipos e inventario<\/a>, lo que ayuda a reducir los errores administrativos manuales.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Visi\u00f3n Estrat\u00e9gica: Los minoristas que utilizan c\u00f3digos QR din\u00e1micos pueden actualizar las URL de destino para promociones estacionales sin reimprimir etiquetas, reduciendo significativamente el desperdicio. Explore las <a href=\"https:\/\/pageloot.com\/es\/industry\/retail\/\">soluciones de Pageloot para la industria minorista<\/a> para saber m\u00e1s.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Hosteler\u00eda y Restaurantes: Eficiencia e Higiene<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En la industria hotelera, los c\u00f3digos QR se han convertido en un est\u00e1ndar para el servicio sin contacto, con una tasa de adopci\u00f3n de aproximadamente <strong>75%<\/strong>. Restaurantes y hoteles utilizan estas herramientas principalmente para modernizar men\u00fas y sistemas de pago, lo que impacta directamente en los resultados. Por ejemplo, Marriott inform\u00f3 haber ahorrado <strong>$150,000<\/strong> al hacer la transici\u00f3n a men\u00fas digitales para un grupo de 80.000 clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La preferencia del consumidor tambi\u00e9n est\u00e1 impulsando este cambio; el 58% de los comensales ahora prefiere pagar mediante c\u00f3digo QR porque les permite saldar su cuenta a su propio ritmo. Al implementar <a href=\"https:\/\/pageloot.com\/es\/industry\/hospitality\/hotel\/\">c\u00f3digos QR de men\u00fa digital<\/a>, las empresas de hosteler\u00eda pueden actualizar precios, eliminar art\u00edculos agotados o destacar ofertas diarias en tiempo real, asegurando que los hu\u00e9spedes siempre tengan la informaci\u00f3n m\u00e1s precisa sin el costo de reimprimir materiales en papel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Atenci\u00f3n m\u00e9dica: Agilizando la atenci\u00f3n al paciente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los proveedores de atenci\u00f3n m\u00e9dica utilizan c\u00f3digos QR para mejorar la seguridad operativa y la comunicaci\u00f3n entre el personal y los pacientes. Debido a que la precisi\u00f3n es cr\u00edtica en entornos m\u00e9dicos, <a href=\"https:\/\/pageloot.com\/es\/industry\/healthcare\/\">soluciones para la industria de la salud<\/a> a menudo se vinculan a la educaci\u00f3n del paciente o a flujos de trabajo de gesti\u00f3n de medicamentos para prevenir errores de comunicaci\u00f3n.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reducci\u00f3n del tiempo de espera:<\/strong> Los hospitales que implementan el registro sin contacto impulsado por QR han reportado una <strong>30% de reducci\u00f3n en los tiempos de espera<\/strong>.<\/li>\n<li><strong>Adherencia a la medicaci\u00f3n:<\/strong> Los c\u00f3digos QR en los envases de medicamentos proporcionan instrucciones multiling\u00fces y tutoriales en video. En un caso, un paciente escane\u00f3 un c\u00f3digo 73 veces durante tres meses para seguir su plan, evitando eficazmente la readmisi\u00f3n hospitalaria.<\/li>\n<li><strong>Seguridad de los datos:<\/strong> En este sector, <a href=\"https:\/\/pageloot.com\/es\/blog\/how-to-track-qr-code-scans-in-real-time\/\">el seguimiento de los escaneos de c\u00f3digos QR en tiempo real<\/a> debe equilibrarse con una seguridad de alto nivel para proteger la informaci\u00f3n sensible durante los registros digitales.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Comercio electr\u00f3nico y CPG: El embalaje como canal de marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para las marcas de comercio electr\u00f3nico y de bienes de consumo envasados (CPG), la experiencia de \u201cunboxing\u201d es un punto de contacto f\u00edsico principal. Se espera que el mercado global de c\u00f3digos QR en el comercio electr\u00f3nico alcance <strong>$13.04 mil millones para 2025<\/strong> a medida que las marcas buscan mejores formas de retener a los clientes despu\u00e9s de la primera compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muchas empresas colocan c\u00f3digos QR en <a href=\"https:\/\/pageloot.com\/es\/industry\/e-commerce\/\">envases e insertos<\/a> que enlazan a descuentos para futuros pedidos. Se ha demostrado que esta estrategia aumenta las visitas repetidas a las tiendas de Shopify hasta en un 27%. Adem\u00e1s, las marcas utilizan un <a href=\"https:\/\/pageloot.com\/es\/qr-code-generator\/\">c\u00f3digo QR de Google Review<\/a> para fomentar la retroalimentaci\u00f3n inmediatamente despu\u00e9s de que un cliente recibe su producto, lo que construye r\u00e1pidamente prueba social.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Consejo Operacional: Usar un <a href=\"https:\/\/pageloot.com\/es\/dynamic-qr-code-generator\/\">generador de c\u00f3digos QR din\u00e1micos<\/a> le permite rastrear la ubicaci\u00f3n geogr\u00e1fica y el tipo de dispositivo de cada escaneo, proporcionando informaci\u00f3n profunda sobre la demograf\u00eda de sus clientes.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Fabricaci\u00f3n y Log\u00edstica: Inteligencia Operacional<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En la fabricaci\u00f3n, el enfoque se est\u00e1 desplazando hacia <a href=\"https:\/\/pageloot.com\/es\/blog\/implement-gs1-digital-link-qr-codes-effectively\/\">c\u00f3digos QR GS1 Digital Link<\/a>, que permiten que un solo c\u00f3digo sirva tanto para funciones de punto de venta como para la interacci\u00f3n con el consumidor. Esto elimina la necesidad de m\u00faltiples c\u00f3digos de barras en un solo producto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el almac\u00e9n, los c\u00f3digos QR en la maquinaria enlazan a los t\u00e9cnicos directamente con manuales digitales y registros de mantenimiento, lo que reduce el tiempo de inactividad del equipo. En la cadena de suministro, marcas como Walmart han utilizado la tecnolog\u00eda QR para el rastreo de productos agr\u00edcolas basado en blockchain, permitiendo a los consumidores ver el recorrido de sus alimentos desde la granja hasta el estante de la tienda. Estas aplicaciones operacionales son una raz\u00f3n importante por la que se proyecta que el mercado de etiquetas de c\u00f3digos QR alcance los $3.5 mil millones para 2033.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/square-infographic-on-white-background-about-qr-code-scanning-benchmarks-and-tre-3580-3c0e9a5a6e49.webp\" alt=\"Infograf\u00eda de puntos de referencia de QR\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Evaluaci\u00f3n comparativa del \u00e9xito de los c\u00f3digos QR<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para entender si una campa\u00f1a est\u00e1 funcionando bien, debes mirar m\u00e1s all\u00e1 de los recuentos de escaneos brutos y analizar <a href=\"https:\/\/pageloot.com\/es\/qr-code-marketing\/tracking-qr-codes\/\">seguimiento y m\u00e9tricas<\/a>. El \u00e9xito se define de manera diferente seg\u00fan la industria y el objetivo espec\u00edfico de la campa\u00f1a.<\/p>\n\n\n\n<figure class=\"wp-block-table\">\n<table class=\"wp-block-table__content\">\n<thead>\n<tr>\n<th>M\u00e9trica<\/th>\n<th>Por qu\u00e9 es importante<\/th>\n<th>Referencia de la industria<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Tasa de escaneo<\/strong><\/td>\n<td>Mide la efectividad de la CTA f\u00edsica.<\/td>\n<td>4% \u2013 12% para envases de CPG<\/td>\n<\/tr>\n<tr>\n<td><strong>Escaneos \u00fanicos<\/strong><\/td>\n<td>Muestra cu\u00e1ntos clientes individuales fueron alcanzados.<\/td>\n<td>Alta variaci\u00f3n seg\u00fan la ubicaci\u00f3n<\/td>\n<\/tr>\n<tr>\n<td><strong>Tasa de conversi\u00f3n<\/strong><\/td>\n<td>El porcentaje de esc\u00e1neres que realizaron una acci\u00f3n final.<\/td>\n<td>2% \u2013 5% Promedio<\/td>\n<\/tr>\n<tr>\n<td><strong>Crecimiento del engagement<\/strong><\/td>\n<td>Muestra la adopci\u00f3n durante un per\u00edodo de tiempo espec\u00edfico.<\/td>\n<td>Mejora del 15% al 20% con pruebas A\/B<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3digos QR est\u00e1ticos vs. din\u00e1micos para empresas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si tiene la intenci\u00f3n de recopilar informaci\u00f3n estrat\u00e9gica, la elecci\u00f3n de la tecnolog\u00eda es vital. Los c\u00f3digos QR est\u00e1ticos son permanentes y no se pueden rastrear, lo que los hace adecuados solo para informaci\u00f3n simple e inmutable como una contrase\u00f1a de Wi-Fi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En contraste, los c\u00f3digos QR din\u00e1micos son editables y totalmente rastreables. Estos son esenciales para <a href=\"https:\/\/pageloot.com\/es\/blog\/tracking-qr-code-scans-over-time\/\">rastrear los escaneos de c\u00f3digos QR a lo largo del tiempo<\/a> porque le permiten ver cu\u00e1ndo, d\u00f3nde y con qu\u00e9 frecuencia se escanea un c\u00f3digo. Si un enlace se rompe o una promoci\u00f3n termina, puede actualizar la URL de destino al instante sin necesidad de reimprimir sus materiales de marketing, asegurando que su ROI permanezca protegido.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/square-minimalist-illustration-comparing-static-vs-dynamic-qr-codes-for-business-4235-c51f326f0c40.webp\" alt=\"Comparaci\u00f3n de QR est\u00e1ticos y din\u00e1micos\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Preguntas frecuentes<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-f17817cc5f3a\"><strong class=\"schema-faq-question\">\u00bfCu\u00e1l es una tasa de escaneo \u201cbuena\u201d para una campa\u00f1a de c\u00f3digos QR?<\/strong> <p class=\"schema-faq-answer\">Si bien los puntos de referencia var\u00edan, una tasa de escaneo promedio del 14% es un fuerte indicador de marketing exitoso. Para servicios esenciales, como men\u00fas digitales en restaurantes o registros en atenci\u00f3n m\u00e9dica, las tasas de participaci\u00f3n a menudo superan el 70% porque el escaneo es una parte necesaria del servicio.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-7ac16497b1de\"><strong class=\"schema-faq-question\">\u00bfPuedo rastrear la identidad de la persona que escanea mi c\u00f3digo QR?<\/strong> <p class=\"schema-faq-answer\">Los an\u00e1lisis est\u00e1ndar proporcionan datos sobre el tipo de dispositivo, la ubicaci\u00f3n a nivel de ciudad y la hora del escaneo. Para identificar individuos espec\u00edficos, debe vincular el c\u00f3digo QR a un formulario de generaci\u00f3n de leads o usar par\u00e1metros UTM integrados con su CRM para capturar datos de primera parte.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-aa46f7b594b8\"><strong class=\"schema-faq-question\">\u00bfCu\u00e1l es el tama\u00f1o m\u00ednimo para un c\u00f3digo QR escaneable?<\/strong> <p class=\"schema-faq-answer\">To ensure readability across various smartphone models, a QR code should be at least 0.8 x 0.8 inches (2 x 2 cm). For codes placed on distant surfaces like billboards, you should follow a 10:1 distance-to-size ratio to maintain scannability. Modern businesses are increasingly turning offline interactions into measurable digital insights. By understanding industry benchmarks and utilizing professional dynamic QR code tools, you can optimize your strategy to ensure every scan contributes to your business growth.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Descubre las tendencias de c\u00f3digos QR y los puntos de referencia de la industria para 2025. Aprende c\u00f3mo el comercio minorista, la atenci\u00f3n m\u00e9dica y la hosteler\u00eda utilizan una tasa de escaneo de 14% para cerrar la brecha entre el mundo offline y online.<\/p>","protected":false},"author":17,"featured_media":50250,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-46024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Industry QR Code Scanning Benchmarks and Trends<\/title>\n<meta name=\"description\" content=\"Discover 2025 QR code trends and industry benchmarks. 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By understanding industry benchmarks and utilizing professional dynamic QR code tools, you can optimize your strategy to ensure every scan contributes to your business growth.","inLanguage":"es"},"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/posts\/46024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/comments?post=46024"}],"version-history":[{"count":9,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/posts\/46024\/revisions"}],"predecessor-version":[{"id":52810,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/posts\/46024\/revisions\/52810"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/media\/50250"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/media?parent=46024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/categories?post=46024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/tags?post=46024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}