{"id":3051,"date":"2019-04-23T22:38:13","date_gmt":"2019-04-23T22:38:13","guid":{"rendered":"https:\/\/pageloot.com\/?p=3051"},"modified":"2026-10-23T06:01:16","modified_gmt":"2026-10-23T06:01:16","slug":"newspapers-and-magazines","status":"publish","type":"post","link":"https:\/\/pageloot.com\/es\/qr-codes-on\/newspapers-and-magazines\/","title":{"rendered":"C\u00f3mo usar c\u00f3digos QR en revistas y peri\u00f3dicos"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Un c\u00f3digo QR en un anuncio de peri\u00f3dico o revista env\u00eda a los lectores desde la p\u00e1gina impresa a un sitio web, video, cup\u00f3n o PDF. Para a\u00f1adir uno: crea el c\u00f3digo, impr\u00edmelo de al menos 2 x 2 cm (0.8 x 0.8 pulgadas) con un margen en blanco a su alrededor, coloca una breve llamada a la acci\u00f3n junto a \u00e9l y pru\u00e9balo en el papel real antes de la tirada. Esta gu\u00eda cubre cada paso para c\u00f3digos QR para anuncios impresos en revistas y peri\u00f3dicos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Respuestas r\u00e1pidas para c\u00f3digos QR de peri\u00f3dicos y revistas<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>El tama\u00f1o:<\/strong> de al menos 2 x 2 cm (0.8 x 0.8 pulgadas). Usa de 3 a 4 cm (1.2 a 1.6 pulgadas) para la mayor\u00eda de los anuncios de revistas y un poco m\u00e1s para papel de peri\u00f3dico.<\/li>\n<li><strong>Zona tranquila:<\/strong> mant\u00e9n un margen en blanco de al menos cuatro m\u00f3dulos (los peque\u00f1os cuadrados) en cada lado.<\/li>\n<li><strong>Colores:<\/strong> c\u00f3digo oscuro sobre un fondo claro y liso. Negro sobre blanco es la opci\u00f3n m\u00e1s segura.<\/li>\n<li><strong>Colocaci\u00f3n:<\/strong> parte media o inferior del anuncio, lejos del pliegue o del lomo.<\/li>\n<li><strong>Tipo de c\u00f3digo:<\/strong> un c\u00f3digo din\u00e1mico si el anuncio se publica durante semanas o quieres estad\u00edsticas de escaneo. Un c\u00f3digo est\u00e1tico es suficiente para un enlace \u00fanico que nunca cambiar\u00e1.<\/li>\n<li><strong>Antes de imprimir:<\/strong> escanea una prueba en el papel real con al menos un iPhone y un tel\u00e9fono Android.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Por qu\u00e9 los medios impresos a\u00fan funcionan con un c\u00f3digo QR<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los lectores de peri\u00f3dicos y revistas se detienen y leen. Un anuncio impreso tambi\u00e9n tiene espacio para explicar qu\u00e9 hace el c\u00f3digo y por qu\u00e9 un lector deber\u00eda escanearlo. Una l\u00ednea como \u201cEscanea para ver el video de la receta\u201d le dice al lector lo que sucede a continuaci\u00f3n, lo cual un c\u00f3digo solo no hace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alimentaci\u00f3n, edici\u00f3n, educaci\u00f3n, comercio minorista y servicios locales, todos utilizan la impresi\u00f3n. Un c\u00f3digo QR conecta a esa audiencia con tu sitio web, video, oferta o aplicaci\u00f3n sin pedirle a nadie que escriba una URL.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Conecte sus anuncios impresos a campa\u00f1as digitales<\/strong> Use el <a href=\"https:\/\/pageloot.com\/es\/link-qr-code-generator\/\">Generador de c\u00f3digos QR de enlace<\/a> para crear un c\u00f3digo QR para cualquier URL, listo para usar en tu pr\u00f3ximo anuncio de peri\u00f3dico o revista.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">A qu\u00e9 enlazar un c\u00f3digo QR de revista o un c\u00f3digo QR de peri\u00f3dico<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Decide qu\u00e9 hace el c\u00f3digo antes de dise\u00f1ar el anuncio. El destino decide la llamada a la acci\u00f3n, el tama\u00f1o y la posici\u00f3n en la p\u00e1gina.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sitio web o p\u00e1gina de destino:<\/strong> una p\u00e1gina de campa\u00f1a, p\u00e1gina de producto o formulario de registro, hecho con el <a href=\"https:\/\/pageloot.com\/es\/link-qr-code-generator\/\">Generador de c\u00f3digos QR de enlace<\/a><\/li>\n<li><strong>Documento PDF:<\/strong> un cat\u00e1logo, men\u00fa, kit de prensa o suplemento, hecho con el <a href=\"https:\/\/pageloot.com\/es\/pdf-qr-code-generator\/\">Generador de c\u00f3digo QR para PDF<\/a><\/li>\n<li><strong>Video:<\/strong> un video de producto, receta o entrevista, hecho con el <a href=\"https:\/\/pageloot.com\/es\/youtube-qr-code-generator\/\">Generador de c\u00f3digo QR de YouTube<\/a><\/li>\n<li><strong>Cup\u00f3n solo para impresi\u00f3n:<\/strong> una oferta que solo los lectores de este n\u00famero pueden reclamar, hecha con el <a href=\"https:\/\/pageloot.com\/es\/coupon-qr-code-generator\/\">Generador de c\u00f3digo QR para cupones<\/a><\/li>\n<li><strong>Audio:<\/strong> un MP3 de una entrevista a un periodista o un segmento de podcast<\/li>\n<li><strong>Perfil social o datos de contacto:<\/strong> un c\u00f3digo junto al nombre de un escritor para que los lectores puedan seguir o contactar al colaborador<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ejemplos reales: una revista de comida puede vincular una p\u00e1gina de receta al video completo. Un anuncio clasificado de peri\u00f3dico puede vincular a una lista de propiedades con fotos. Una tienda local puede imprimir un c\u00f3digo de cup\u00f3n en un peri\u00f3dico semanal y contar cu\u00e1ntas personas lo canjean. Cuanto m\u00e1s r\u00e1pido y relevante sea el resultado del escaneo, m\u00e1s escaneos obtendr\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo a\u00f1adir un c\u00f3digo QR a un anuncio de peri\u00f3dico o revista<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Abre el <a href=\"https:\/\/pageloot.com\/es\/qr-code-generator\/\">Generador de c\u00f3digos QR<\/a> y elija el tipo: enlace, PDF, video o cup\u00f3n.<\/li>\n<li>Introduzca el destino. Use una URL corta y final. Las URL m\u00e1s largas crean un c\u00f3digo m\u00e1s denso que necesita m\u00e1s espacio en la impresi\u00f3n.<\/li>\n<li>Elija un color de c\u00f3digo oscuro y un fondo claro. A\u00f1ada un logotipo solo si el c\u00f3digo sigue siendo f\u00e1cil de escanear. No a\u00f1ada un logotipo a un c\u00f3digo peque\u00f1o de papel de peri\u00f3dico.<\/li>\n<li>Descargue un archivo vectorial (SVG o PDF) para la impresora. Un PNG debe tener al menos 1000 px de ancho si no es posible un archivo vectorial.<\/li>\n<li>Coloque el c\u00f3digo en el dise\u00f1o del anuncio a 2 x 2 cm o m\u00e1s grande, con una zona tranquila en blanco a su alrededor.<\/li>\n<li>A\u00f1ada una llamada a la acci\u00f3n junto al c\u00f3digo que indique lo que obtiene el lector.<\/li>\n<li>Pida una prueba a la publicaci\u00f3n o impresora, luego escan\u00e9ela con varios tel\u00e9fonos antes de la tirada final.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo dise\u00f1ar un c\u00f3digo QR que sea escaneado<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Marca el c\u00f3digo visualmente<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un c\u00f3digo negro simple se integra en la p\u00e1gina. Los colores de la marca y un peque\u00f1o logotipo en el centro muestran a los lectores a qui\u00e9n pertenece el c\u00f3digo. Use el <a href=\"https:\/\/pageloot.com\/es\/qr-code-generator\/\">Generador de c\u00f3digos QR<\/a> para configurar sus colores, a\u00f1adir un logotipo y elegir una forma que se adapte a su dise\u00f1o de anuncio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mantenga un fuerte contraste. Los m\u00f3dulos del c\u00f3digo deben ser mucho m\u00e1s oscuros que el fondo. El negro sobre blanco es el m\u00e1s fiable. No invierta los colores (c\u00f3digo claro sobre fondo oscuro), y no coloque el c\u00f3digo sobre una foto o un patr\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Elige din\u00e1mico sobre est\u00e1tico<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">UNA <a href=\"https:\/\/pageloot.com\/es\/dynamic-qr-code-generator\/\">c\u00f3digo QR din\u00e1mico<\/a> almacena un enlace de redirecci\u00f3n corto en lugar de la direcci\u00f3n final. Puedes cambiar a d\u00f3nde apunta el c\u00f3digo despu\u00e9s de que se impriman miles de copias, y el c\u00f3digo impreso sigue siendo el mismo. Los c\u00f3digos din\u00e1micos tambi\u00e9n muestran estad\u00edsticas de escaneo: cu\u00e1ndo, d\u00f3nde y en qu\u00e9 dispositivo escane\u00f3 la gente. Aprende m\u00e1s sobre <a href=\"https:\/\/pageloot.com\/es\/how-to\/edit-qr-codes\/\">c\u00f3mo editar c\u00f3digos QR<\/a> despu\u00e9s de imprimir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un c\u00f3digo est\u00e1tico es suficiente cuando el enlace nunca cambiar\u00e1 y no necesitas estad\u00edsticas, por ejemplo, un enlace permanente a tu p\u00e1gina de inicio. Para un anuncio que dura semanas, o un anuncio cuya oferta puede terminar, un c\u00f3digo din\u00e1mico vale la pena. Un c\u00f3digo est\u00e1tico nunca caduca. Un c\u00f3digo din\u00e1mico en un plan mensual o anual deja de funcionar cuando el plan termina, as\u00ed que mant\u00e9n el plan activo mientras la publicaci\u00f3n est\u00e9 en circulaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los c\u00f3digos din\u00e1micos tienen una prueba gratuita de 14 d\u00edas. Consulta los planes en <a href=\"https:\/\/pageloot.com\/es\/pricing\/\">pageloot.com\/pricing<\/a>.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Actualice sus anuncios sin reimprimir<\/strong> El <a href=\"https:\/\/pageloot.com\/es\/dynamic-qr-code-generator\/\">Generador de c\u00f3digos QR din\u00e1micos<\/a> te permite cambiar tu URL de destino en cualquier momento y ver los escaneos por fecha, ubicaci\u00f3n y tipo de dispositivo.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Escriba una llamada a la acci\u00f3n clara<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pon una l\u00ednea corta cerca del c\u00f3digo que diga lo que el lector obtendr\u00e1. \u201cEscanea para ver el video de la receta\u201d o \u201cEscanea para tu descuento de lector\u201d funciona. \u201cEscanea aqu\u00ed\u201d no dice nada. Si el lector no sabe qu\u00e9 hay detr\u00e1s del c\u00f3digo, la mayor\u00eda lo ignorar\u00e1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimice el destino para dispositivos m\u00f3viles<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cada lector que escanea un c\u00f3digo impreso llega a un tel\u00e9fono. La p\u00e1gina debe cargar r\u00e1pido, adaptarse a una pantalla peque\u00f1a y mostrar la oferta en la parte superior. Antes de imprimir, prueba todo el recorrido desde el escaneo hasta la p\u00e1gina de destino tanto en iOS como en Android.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pautas de Ubicaci\u00f3n y Tama\u00f1o para C\u00f3digos QR en Revistas y Peri\u00f3dicos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El tama\u00f1o, la ubicaci\u00f3n y el papel deciden si un c\u00f3digo se escanea. Estas son las reglas principales.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/staging.pageloot.com\/wp-content\/uploads\/2026\/05\/print-qr-guidelines-d8534d-42f62ebd1211.webp\" alt=\"Pautas para c\u00f3digos QR impresos\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Tama\u00f1o m\u00ednimo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Imprime el c\u00f3digo al menos <strong>2 x 2 cm (aproximadamente 0.8 x 0.8 pulgadas)<\/strong>. Un tama\u00f1o funcional para la mayor\u00eda de los anuncios de revistas es de 1.2 a 1.6 pulgadas (30 a 40 mm). Los c\u00f3digos densos, con URL largas, necesitan m\u00e1s espacio. Consulta <a href=\"https:\/\/pageloot.com\/es\/blog\/qr-code-sizing-for-different-print-materials\/\">pautas de tama\u00f1o de c\u00f3digos QR para diferentes materiales impresos<\/a> para consejos espec\u00edficos de formato.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Papel de peri\u00f3dico versus papel satinado de revista<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El papel de peri\u00f3dico es poroso y absorbe tinta, por lo que los detalles finos se ven suaves y el c\u00f3digo puede imprimirse m\u00e1s oscuro y borroso que en pantalla. Utiliza un c\u00f3digo m\u00e1s grande (3 cm o m\u00e1s), un dise\u00f1o cuadrado simple, sin logotipo en el centro y negro puro sobre blanco. El papel brillante de revista imprime con mayor nitidez, pero el reflejo puede dificultar el escaneo. Pide una zona mate alrededor del c\u00f3digo si el editor puede hacerlo. Estos tama\u00f1os son un punto de partida seguro. Tu prueba decide el tama\u00f1o final.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zona tranquila<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Deja un margen en blanco de al menos cuatro m\u00f3dulos por todos los lados. Este margen permite que la c\u00e1mara encuentre el c\u00f3digo. No permitas que texto, fotos o bordes entren en \u00e9l.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ubicaci\u00f3n en la p\u00e1gina<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Coloca el c\u00f3digo en la parte media o inferior del anuncio, donde un lector pueda sujetar la p\u00e1gina y apuntar con un tel\u00e9fono. Las esquinas son f\u00e1ciles de pasar por alto. Mant\u00e9n el c\u00f3digo alejado del lomo o del pliegue de una revista, porque la doblez lo distorsiona. No coloques el c\u00f3digo en un borde de p\u00e1gina que se corte. Ver <a href=\"https:\/\/pageloot.com\/es\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">las mejores pr\u00e1cticas para la ubicaci\u00f3n de c\u00f3digos QR en marketing<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Calidad de impresi\u00f3n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Env\u00eda al impresor un archivo vectorial (SVG, PDF o EPS) para que el c\u00f3digo se mantenga n\u00edtido a cualquier tama\u00f1o. Un c\u00f3digo de baja resoluci\u00f3n es la raz\u00f3n m\u00e1s com\u00fan por la que un c\u00f3digo impreso falla. Ver <a href=\"https:\/\/pageloot.com\/es\/blog\/how-printing-techniques-impact-qr-code-scannability\/\">c\u00f3mo las t\u00e9cnicas de impresi\u00f3n impactan la escaneabilidad del c\u00f3digo QR<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Siempre pruebe antes de la tirada de impresi\u00f3n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Escanea una prueba en su tama\u00f1o final, en el papel real, con varios tel\u00e9fonos, a la luz del d\u00eda y con luz de ambiente. Un c\u00f3digo que escanea en tu monitor puede fallar en papel. Ver <a href=\"https:\/\/pageloot.com\/es\/blog\/best-practices-for-qr-code-readability\/\">las mejores pr\u00e1cticas para la legibilidad de los c\u00f3digos QR<\/a> para una lista de verificaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfNo escanea? Revisa estas causas<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Demasiado peque\u00f1o:<\/strong> inferior a 2 cm, o m\u00e1s peque\u00f1o de lo que permite la prueba. Aum\u00e9ntalo.<\/li>\n<li><strong>Sin zona de silencio:<\/strong> el texto o las im\u00e1genes tocan el c\u00f3digo. A\u00f1ade un margen en blanco.<\/li>\n<li><strong>Bajo contraste o colores invertidos:<\/strong> usa un c\u00f3digo oscuro sobre un fondo claro.<\/li>\n<li><strong>C\u00f3digo en el pliegue:<\/strong> al\u00e9jalo del lomo.<\/li>\n<li><strong>Dispersi\u00f3n de tinta en papel de peri\u00f3dico:<\/strong> ampl\u00eda el c\u00f3digo y elimina el logotipo.<\/li>\n<li><strong>C\u00f3digo denso:<\/strong> acorta la URL, o usa un c\u00f3digo din\u00e1mico, que tiene un enlace corto y un patr\u00f3n menos denso.<\/li>\n<li><strong>Enlace roto:<\/strong> un c\u00f3digo din\u00e1mico en un plan caducado, o una p\u00e1gina de destino que fue eliminada.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo rastrear y medir su campa\u00f1a de QR impresa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los anuncios impresos son dif\u00edciles de medir. Cuando un lector ve un anuncio y luego escribe tu direcci\u00f3n, no sabes si el anuncio caus\u00f3 la visita. Un c\u00f3digo escaneado s\u00ed te lo dice.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/staging.pageloot.com\/wp-content\/uploads\/2026\/05\/magazine-qr-analytics-1be624-3c6f7f430b0e.webp\" alt=\"An\u00e1lisis de campa\u00f1as QR\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Con <a href=\"https:\/\/pageloot.com\/es\/dynamic-qr-code-generator\/\">c\u00f3digos QR din\u00e1micos<\/a> puedes ver:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Escaneos totales y escaneos \u00fanicos:<\/strong> cu\u00e1ntas veces se us\u00f3 el c\u00f3digo<\/li>\n<li><strong>Fecha y hora de escaneo:<\/strong> qu\u00e9 n\u00famero o d\u00eda gener\u00f3 m\u00e1s escaneos<\/li>\n<li><strong>Ubicaci\u00f3n:<\/strong> qu\u00e9 regiones respondieron<\/li>\n<li><strong>Tipo de dispositivo:<\/strong> iOS o Android, que te ayuda a revisar la p\u00e1gina m\u00f3vil<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Crea un c\u00f3digo para cada publicaci\u00f3n, n\u00famero o ubicaci\u00f3n de anuncio. Luego podr\u00e1s comparar t\u00edtulos y posiciones. El nivel de detalle depende de tu plan. Aprende m\u00e1s sobre <a href=\"https:\/\/pageloot.com\/es\/blog\/how-qr-codes-track-print-ad-engagement\/\">C\u00f3mo miden los c\u00f3digos QR la respuesta a anuncios impresos<\/a> y <a href=\"https:\/\/pageloot.com\/es\/blog\/how-qr-codes-connect-print-and-digital-marketing\/\">c\u00f3mo los c\u00f3digos QR conectan el marketing impreso y digital<\/a>.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Descubre Qui\u00e9n Escanea y Cu\u00e1ndo<\/strong> Rastrea los escaneos por fecha, ubicaci\u00f3n y dispositivo con las herramientas de Pageloot <a href=\"https:\/\/pageloot.com\/es\/dynamic-qr-code-generator\/\">Generador de c\u00f3digos QR din\u00e1micos<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Arm\u00e1ndolo todo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un c\u00f3digo QR en un peri\u00f3dico o revista funciona cuando el lector obtiene algo que vale la pena escanear: un video, una oferta o informaci\u00f3n que no cabe en la p\u00e1gina. Haz el c\u00f3digo lo suficientemente grande, mant\u00e9n el margen en blanco, expl\u00edcalo en una l\u00ednea y pru\u00e9balo en el papel real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Usa un c\u00f3digo din\u00e1mico si quieres cambiar el destino o ver los resultados. Usa un c\u00f3digo est\u00e1tico para un enlace permanente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para m\u00e1s informaci\u00f3n sobre la impresi\u00f3n, consulta <a href=\"https:\/\/pageloot.com\/es\/how-to\/use-qr-codes-in-print-media\/\">c\u00f3mo utilizar los c\u00f3digos QR en los medios impresos<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Preguntas frecuentes<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-0bde87feeccb\"><strong class=\"schema-faq-question\">\u00bfQu\u00e9 tama\u00f1o debe tener un c\u00f3digo QR en un anuncio de revista o peri\u00f3dico?<\/strong> <p class=\"schema-faq-answer\">Imprima el c\u00f3digo de al menos 2 x 2 cm (aproximadamente 0.8 x 0.8 pulgadas). Para la mayor\u00eda de los anuncios de revistas, de 3 a 4 cm (1.2 a 1.6 pulgadas) es m\u00e1s seguro. En papel de peri\u00f3dico, h\u00e1galo m\u00e1s grande, porque la tinta se corre en el papel. Siempre pruebe una muestra.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-a7b9f430c59f\"><strong class=\"schema-faq-question\">\u00bfDebo usar un c\u00f3digo QR din\u00e1mico o est\u00e1tico en una campa\u00f1a impresa?<\/strong> <p class=\"schema-faq-answer\">Use un c\u00f3digo din\u00e1mico si el anuncio se ejecuta durante mucho tiempo, la oferta puede cambiar o si desea estad\u00edsticas de escaneo como fecha, ubicaci\u00f3n y dispositivo. Puede editar el destino despu\u00e9s de imprimir. Use un c\u00f3digo est\u00e1tico para un enlace permanente que nunca necesite cambiar. Los c\u00f3digos est\u00e1ticos no caducan.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-b20720c01444\"><strong class=\"schema-faq-question\">\u00bfD\u00f3nde deber\u00eda colocar un c\u00f3digo QR en un anuncio de revista o peri\u00f3dico?<\/strong> <p class=\"schema-faq-answer\">Col\u00f3calo en la parte central o inferior del anuncio. Evita las esquinas, el pliegue y el lomo de una revista. Mant\u00e9n un margen en blanco de al menos cuatro m\u00f3dulos a su alrededor y a\u00f1ade una breve llamada a la acci\u00f3n.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-880270bca103\"><strong class=\"schema-faq-question\">\u00bfSe puede poner un c\u00f3digo QR en un peri\u00f3dico?<\/strong> <p class=\"schema-faq-answer\">S\u00ed. Los anuncios de peri\u00f3dicos, clasificados y art\u00edculos pueden llevar un c\u00f3digo QR. Use un tama\u00f1o m\u00e1s grande, tinta oscura sobre un fondo claro y sin logotipo, porque el papel de peri\u00f3dico absorbe la tinta y suaviza los detalles finos.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-2b7d9fa3c440\"><strong class=\"schema-faq-question\">\u00bfC\u00f3mo rastreo los escaneos de un c\u00f3digo QR de revista?<\/strong> <p class=\"schema-faq-answer\">Utiliza un c\u00f3digo QR din\u00e1mico. Muestra cu\u00e1ndo, d\u00f3nde y en qu\u00e9 dispositivo escanearon las personas. Asigna a cada revista, n\u00famero o anuncio su propio c\u00f3digo para que puedas compararlos. Los c\u00f3digos din\u00e1micos de Pageloot tienen una prueba gratuita de 14 d\u00edas.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-6a40987fe26e\"><strong class=\"schema-faq-question\">\u00bfA qu\u00e9 deber\u00eda enlazar un c\u00f3digo QR en un anuncio impreso?<\/strong> <p class=\"schema-faq-answer\">Una p\u00e1gina optimizada para m\u00f3viles que cumple lo prometido en la llamada a la acci\u00f3n, como un video, un cup\u00f3n o una p\u00e1gina de producto. No enlaces a una p\u00e1gina de inicio general.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-9a2f9253c4d6\"><strong class=\"schema-faq-question\">\u00bfPor qu\u00e9 mi c\u00f3digo QR no escanea en la p\u00e1gina de una revista?<\/strong> <p class=\"schema-faq-answer\">Las causas habituales son un c\u00f3digo demasiado peque\u00f1o, la falta de margen en blanco alrededor, un contraste bajo, la ubicaci\u00f3n en el pliegue o una imagen de baja resoluci\u00f3n. Prueba una muestra en el papel real con varios tel\u00e9fonos.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-51ec5fb5f806\"><strong class=\"schema-faq-question\">\u00bfCaducan los c\u00f3digos QR impresos?<\/strong> <p class=\"schema-faq-answer\">Un c\u00f3digo est\u00e1tico no caduca. Un c\u00f3digo din\u00e1mico en un plan mensual o anual se vuelve inactivo despu\u00e9s de que el plan finaliza, as\u00ed que mant\u00e9n el plan activo mientras la edici\u00f3n est\u00e9 en circulaci\u00f3n.<\/p> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Convierte los anuncios impresos en interacciones digitales con c\u00f3digos QR para peri\u00f3dicos y revistas. Buenas pr\u00e1cticas de dise\u00f1o, tama\u00f1o y seguimiento.<\/p>","protected":false},"author":17,"featured_media":54413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-codes-on"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use QR Codes in Newspapers and Magazines<\/title>\n<meta name=\"description\" content=\"Turn print ads into digital interactions with QR codes for newspapers and magazines. Learn best practices for design, sizing, and tracking scan performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/es\/qr-codes-on\/newspapers-and-magazines\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use QR Codes in Newspapers and Magazines\" \/>\n<meta property=\"og:description\" content=\"Turn print ads into digital interactions with QR codes for newspapers and magazines. Learn best practices for design, sizing, and tracking scan performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/es\/qr-codes-on\/newspapers-and-magazines\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-23T22:38:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T06:01:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/life-style-reading-c15aef-aee7286cc9c7.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"How to Use QR Codes in Newspapers and Magazines\",\"datePublished\":\"2019-04-23T22:38:13+00:00\",\"dateModified\":\"2026-10-23T06:01:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/\"},\"wordCount\":2122,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/life-style-reading-c15aef-aee7286cc9c7.webp\",\"articleSection\":[\"Use cases\"],\"inLanguage\":\"es\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/\",\"name\":\"How to Use QR Codes in Newspapers and Magazines\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/life-style-reading-c15aef-aee7286cc9c7.webp\",\"datePublished\":\"2019-04-23T22:38:13+00:00\",\"dateModified\":\"2026-10-23T06:01:16+00:00\",\"description\":\"Turn print ads into digital interactions with QR codes for newspapers and magazines. Learn best practices for design, sizing, and tracking scan performance.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#faq-question-0bde87feeccb\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#faq-question-a7b9f430c59f\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#faq-question-b20720c01444\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#faq-question-880270bca103\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#faq-question-2b7d9fa3c440\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#faq-question-6a40987fe26e\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#faq-question-9a2f9253c4d6\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#faq-question-51ec5fb5f806\"}],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/life-style-reading-c15aef-aee7286cc9c7.webp\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/life-style-reading-c15aef-aee7286cc9c7.webp\",\"width\":1024,\"height\":1024,\"caption\":\"Scanning print QR code\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pageloot.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Use cases\",\"item\":\"https:\\\/\\\/pageloot.com\\\/c\\\/qr-codes-on\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Use QR Codes in Newspapers and Magazines\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"name\":\"Pageloot\",\"description\":\"Create Free QR Codes Online\",\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pageloot.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\",\"name\":\"Pageloot\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"width\":1,\"height\":1,\"caption\":\"Pageloot\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pageloot\\\/\",\"https:\\\/\\\/x.com\\\/getpageloot\",\"https:\\\/\\\/www.instagram.com\\\/getpageloot\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pageloot\\\/\",\"http:\\\/\\\/pinterest.com\\\/pageloot\",\"https:\\\/\\\/www.youtube.com\\\/pageloot\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\",\"name\":\"Siim T\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369\",\"caption\":\"Siim T\"},\"description\":\"Siim Tiigim\u00e4gi is a part of the innovative QR code generator services at Pageloot. With a profound expertise spanning over 5 years solely on QR codes, Siim has become a subject matter expert in the field. He makes significant strides in leveraging QR technology to simplify and augment digital interactions. His journey didn\u2019t just start here. Siim has an extensive digital background with over 10 years of robust experience in the Software as a Service (SaaS) sector, a testament to his deep-seated knowledge in digital solutions.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/siim-tiigimagi\\\/\"]},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#faq-question-0bde87feeccb\",\"position\":1,\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#faq-question-0bde87feeccb\",\"name\":\"What size should a QR code be in a magazine or newspaper ad?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Print the code at least 2 x 2 cm (about 0.8 x 0.8 inches). For most magazine ads 3 to 4 cm (1.2 to 1.6 inches) is safer. On newsprint, go larger, because ink spreads on the paper. Always test a proof.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#faq-question-a7b9f430c59f\",\"position\":2,\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#faq-question-a7b9f430c59f\",\"name\":\"Should I use a dynamic or static QR code in a print campaign?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Use a dynamic code if the ad runs for a long time, the offer may change, or you want scan stats such as date, location and device. You can edit the destination after printing. Use a static code for a permanent link you never need to change. Static codes do not expire.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#faq-question-b20720c01444\",\"position\":3,\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#faq-question-b20720c01444\",\"name\":\"Where should I place a QR code in a magazine or newspaper ad?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Put it in the middle or lower part of the ad. Avoid corners, the fold and the spine of a magazine. Keep a blank margin of at least four modules around it and add a short call to action.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#faq-question-880270bca103\",\"position\":4,\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#faq-question-880270bca103\",\"name\":\"Can you put a QR code in a newspaper?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. Newspaper ads, classifieds and articles can all carry a QR code. Use a larger size, dark ink on a light background and no logo, because newsprint absorbs ink and softens fine details.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#faq-question-2b7d9fa3c440\",\"position\":5,\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#faq-question-2b7d9fa3c440\",\"name\":\"How do I track scans from a magazine QR code?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Use a dynamic QR code. It shows when, where and on what device people scanned. Give each magazine, issue or ad its own code so you can compare them. Pageloot dynamic codes have a 14-day free trial.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#faq-question-6a40987fe26e\",\"position\":6,\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#faq-question-6a40987fe26e\",\"name\":\"What should a QR code in a print ad link to?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A mobile-friendly page that delivers what the call to action promised, such as a video, a coupon or a product page. Do not link to a general homepage.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#faq-question-9a2f9253c4d6\",\"position\":7,\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#faq-question-9a2f9253c4d6\",\"name\":\"Why does my QR code not scan on a magazine page?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The usual causes are a code that is too small, no blank margin around it, low contrast, placement on the fold, or a low-resolution image. Test a proof on the real paper with several phones.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#faq-question-51ec5fb5f806\",\"position\":8,\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-on\\\/newspapers-and-magazines\\\/#faq-question-51ec5fb5f806\",\"name\":\"Do QR codes in print expire?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A static code does not expire. A dynamic code on a monthly or yearly plan becomes inactive after the plan ends, so keep the plan active while the issue is in circulation.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"C\u00f3mo usar c\u00f3digos QR en revistas y peri\u00f3dicos","description":"Convierte los anuncios impresos en interacciones digitales con c\u00f3digos QR para peri\u00f3dicos y revistas. Buenas pr\u00e1cticas de dise\u00f1o, tama\u00f1o y seguimiento.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pageloot.com\/es\/qr-codes-on\/newspapers-and-magazines\/","og_locale":"es_ES","og_type":"article","og_title":"How to Use QR Codes in Newspapers and Magazines","og_description":"Turn print ads into digital interactions with QR codes for newspapers and magazines. Learn best practices for design, sizing, and tracking scan performance.","og_url":"https:\/\/pageloot.com\/es\/qr-codes-on\/newspapers-and-magazines\/","og_site_name":"Pageloot","article_publisher":"https:\/\/www.facebook.com\/pageloot\/","article_published_time":"2019-04-23T22:38:13+00:00","article_modified_time":"2026-10-23T06:01:16+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/life-style-reading-c15aef-aee7286cc9c7.webp","type":"image\/webp"}],"author":"Siim T","twitter_card":"summary_large_image","twitter_creator":"@getpageloot","twitter_site":"@getpageloot","twitter_misc":{"Escrito por":"Siim T","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#article","isPartOf":{"@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/"},"author":{"name":"Siim T","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe"},"headline":"How to Use QR Codes in Newspapers and Magazines","datePublished":"2019-04-23T22:38:13+00:00","dateModified":"2026-10-23T06:01:16+00:00","mainEntityOfPage":{"@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/"},"wordCount":2122,"publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"image":{"@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/life-style-reading-c15aef-aee7286cc9c7.webp","articleSection":["Use cases"],"inLanguage":"es"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/","url":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/","name":"C\u00f3mo usar c\u00f3digos QR en revistas y peri\u00f3dicos","isPartOf":{"@id":"https:\/\/pageloot.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#primaryimage"},"image":{"@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/life-style-reading-c15aef-aee7286cc9c7.webp","datePublished":"2019-04-23T22:38:13+00:00","dateModified":"2026-10-23T06:01:16+00:00","description":"Convierte los anuncios impresos en interacciones digitales con c\u00f3digos QR para peri\u00f3dicos y revistas. Buenas pr\u00e1cticas de dise\u00f1o, tama\u00f1o y seguimiento.","breadcrumb":{"@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-0bde87feeccb"},{"@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-a7b9f430c59f"},{"@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-b20720c01444"},{"@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-880270bca103"},{"@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-2b7d9fa3c440"},{"@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-6a40987fe26e"},{"@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-9a2f9253c4d6"},{"@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-51ec5fb5f806"}],"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#primaryimage","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/life-style-reading-c15aef-aee7286cc9c7.webp","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/life-style-reading-c15aef-aee7286cc9c7.webp","width":1024,"height":1024,"caption":"Scanning print QR code"},{"@type":"BreadcrumbList","@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pageloot.com\/"},{"@type":"ListItem","position":2,"name":"Use cases","item":"https:\/\/pageloot.com\/c\/qr-codes-on\/"},{"@type":"ListItem","position":3,"name":"How to Use QR Codes in Newspapers and Magazines"}]},{"@type":"WebSite","@id":"https:\/\/pageloot.com\/es\/#website","url":"https:\/\/pageloot.com\/es\/","name":"Pageloot","description":"Crear c\u00f3digos QR gratuitos en l\u00ednea","publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pageloot.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/pageloot.com\/es\/#organization","name":"Pageloot","url":"https:\/\/pageloot.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","width":1,"height":1,"caption":"Pageloot"},"image":{"@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pageloot\/","https:\/\/x.com\/getpageloot","https:\/\/www.instagram.com\/getpageloot\/","https:\/\/www.linkedin.com\/company\/pageloot\/","http:\/\/pinterest.com\/pageloot","https:\/\/www.youtube.com\/pageloot"]},{"@type":"Person","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe","name":"Siim T","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369","url":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369","contentUrl":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369","caption":"Siim T"},"description":"Siim Tiigim\u00e4gi forma parte de los innovadores servicios de generador de c\u00f3digos QR de Pageloot. Con una profunda experiencia de m\u00e1s de 5 a\u00f1os exclusivamente en c\u00f3digos QR, Siim se ha convertido en un experto en la materia. Realiza importantes avances en el aprovechamiento de la tecnolog\u00eda QR para simplificar y aumentar las interacciones digitales. Su viaje no acaba aqu\u00ed. Siim tiene una amplia formaci\u00f3n digital con m\u00e1s de 10 a\u00f1os de s\u00f3lida experiencia en el sector del Software como Servicio (SaaS), testimonio de sus profundos conocimientos en soluciones digitales.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-0bde87feeccb","position":1,"url":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-0bde87feeccb","name":"\u00bfQu\u00e9 tama\u00f1o debe tener un c\u00f3digo QR en un anuncio de revista o peri\u00f3dico?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Print the code at least 2 x 2 cm (about 0.8 x 0.8 inches). For most magazine ads 3 to 4 cm (1.2 to 1.6 inches) is safer. On newsprint, go larger, because ink spreads on the paper. Always test a proof.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-a7b9f430c59f","position":2,"url":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-a7b9f430c59f","name":"\u00bfDebo usar un c\u00f3digo QR din\u00e1mico o est\u00e1tico en una campa\u00f1a impresa?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Use a dynamic code if the ad runs for a long time, the offer may change, or you want scan stats such as date, location and device. You can edit the destination after printing. Use a static code for a permanent link you never need to change. Static codes do not expire.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-b20720c01444","position":3,"url":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-b20720c01444","name":"\u00bfD\u00f3nde deber\u00eda colocar un c\u00f3digo QR en un anuncio de revista o peri\u00f3dico?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Put it in the middle or lower part of the ad. Avoid corners, the fold and the spine of a magazine. Keep a blank margin of at least four modules around it and add a short call to action.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-880270bca103","position":4,"url":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-880270bca103","name":"\u00bfSe puede poner un c\u00f3digo QR en un peri\u00f3dico?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. Newspaper ads, classifieds and articles can all carry a QR code. Use a larger size, dark ink on a light background and no logo, because newsprint absorbs ink and softens fine details.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-2b7d9fa3c440","position":5,"url":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-2b7d9fa3c440","name":"\u00bfC\u00f3mo rastreo los escaneos de un c\u00f3digo QR de revista?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Use a dynamic QR code. It shows when, where and on what device people scanned. Give each magazine, issue or ad its own code so you can compare them. Pageloot dynamic codes have a 14-day free trial.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-6a40987fe26e","position":6,"url":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-6a40987fe26e","name":"\u00bfA qu\u00e9 deber\u00eda enlazar un c\u00f3digo QR en un anuncio impreso?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A mobile-friendly page that delivers what the call to action promised, such as a video, a coupon or a product page. Do not link to a general homepage.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-9a2f9253c4d6","position":7,"url":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-9a2f9253c4d6","name":"\u00bfPor qu\u00e9 mi c\u00f3digo QR no escanea en la p\u00e1gina de una revista?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The usual causes are a code that is too small, no blank margin around it, low contrast, placement on the fold, or a low-resolution image. Test a proof on the real paper with several phones.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-51ec5fb5f806","position":8,"url":"https:\/\/pageloot.com\/qr-codes-on\/newspapers-and-magazines\/#faq-question-51ec5fb5f806","name":"\u00bfCaducan los c\u00f3digos QR impresos?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A static code does not expire. A dynamic code on a monthly or yearly plan becomes inactive after the plan ends, so keep the plan active while the issue is in circulation.","inLanguage":"es"},"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/posts\/3051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/comments?post=3051"}],"version-history":[{"count":4,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/posts\/3051\/revisions"}],"predecessor-version":[{"id":56959,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/posts\/3051\/revisions\/56959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/media\/54413"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/media?parent=3051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/categories?post=3051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/tags?post=3051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}