{"id":2095,"date":"2019-04-21T16:29:24","date_gmt":"2019-04-21T16:29:24","guid":{"rendered":"https:\/\/pageloot.com\/?p=2095"},"modified":"2026-10-23T06:00:55","modified_gmt":"2026-10-23T06:00:55","slug":"use-qr-codes-in-print-media","status":"publish","type":"post","link":"https:\/\/pageloot.com\/es\/how-to\/use-qr-codes-in-print-media\/","title":{"rendered":"Publicidad con c\u00f3digo QR en impresos: gu\u00eda de uso"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Los c\u00f3digos QR impresos solo valen la pena si la gente puede escanearlos y puedes ver el resultado. Usa m\u00f3dulos negros sobre un fondo blanco, mant\u00e9n un margen en blanco de al menos cuatro m\u00f3dulos, imprime al menos 0.8 pulgadas (2 cm) de ancho y prueba la prueba de impresi\u00f3n con dos o tres tel\u00e9fonos antes de la tirada completa. Para medir escaneos o para corregir un enlace despu\u00e9s de la impresi\u00f3n, usa un c\u00f3digo din\u00e1mico. Esta gu\u00eda cubre el dise\u00f1o, tama\u00f1o, colocaci\u00f3n, seguimiento y m\u00e9todos de impresi\u00f3n para folletos, p\u00f3steres, cat\u00e1logos, empaques y anuncios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dise\u00f1o para la escaneabilidad y legibilidad<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los esc\u00e1neres leen la diferencia entre los m\u00f3dulos oscuros y un fondo claro, por lo que el contraste es lo primero. El negro sobre blanco es la opci\u00f3n m\u00e1s segura. Un color de marca oscuro sobre un fondo claro tambi\u00e9n funciona. Evita los c\u00f3digos invertidos (m\u00f3dulos claros sobre un fondo oscuro) y las combinaciones de bajo contraste como el gris claro sobre blanco, porque muchas aplicaciones de esc\u00e1ner fallan con ellos, especialmente con poca luz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mant\u00e9n una \u201czona de silencio\u201d, el margen vac\u00edo alrededor del c\u00f3digo. El est\u00e1ndar exige al menos cuatro m\u00f3dulos en cada lado. No permitas que texto, fotos o bordes entren en ese margen. Para el archivo de impresi\u00f3n, usa un formato vectorial: SVG, EPS o un PDF vectorial. Los archivos vectoriales se mantienen n\u00edtidos a cualquier tama\u00f1o, mientras que un PNG peque\u00f1o se vuelve borroso al ampliarse. Para m\u00e1s consejos de dise\u00f1o, lee nuestro <a href=\"https:\/\/pageloot.com\/es\/blog\/best-practices-for-qr-code-readability\/\">las mejores pr\u00e1cticas para la legibilidad de los c\u00f3digos QR<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>No estires ni recortes el c\u00f3digo. Mantenlo cuadrado.<\/li><li>Mant\u00e9n el logo peque\u00f1o, aproximadamente un quinto del ancho del c\u00f3digo o menos, y prueba el resultado impreso.<\/li><li>Coloca una breve llamada a la acci\u00f3n junto al c\u00f3digo, como \u201cEscanea para ver el men\u00fa\u201d o \u201cEscanea para obtener un 10 por ciento de descuento\u201d. Un c\u00f3digo sin un motivo para escanear obtiene menos escaneos.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Determinaci\u00f3n del tama\u00f1o correcto para materiales impresos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El tama\u00f1o depende de la distancia de escaneo. Una regla com\u00fan es 10:1: una pulgada de ancho del c\u00f3digo por cada diez pulgadas de distancia. Un p\u00f3ster escaneado desde 20 pulgadas de distancia necesita un c\u00f3digo de al menos 2 pulgadas de ancho. Un c\u00f3digo en una valla publicitaria escaneado desde 10 pies necesita aproximadamente 12 pulgadas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-print-3da34a-97119f40c426.webp\" alt=\"gu\u00eda de tama\u00f1o de c\u00f3digos QR\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tama\u00f1os iniciales t\u00edpicos para impresi\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Tarjeta de presentaci\u00f3n o etiqueta peque\u00f1a: al menos 0.8 x 0.8 pulgadas (2 x 2 cm).<\/li><li>Folletos, cat\u00e1logos o empaques de productos: de 1 a 1.5 pulgadas (2.5 a 4 cm).<\/li><li>P\u00f3ster o letrero de ventana: 2 pulgadas (5 cm) o m\u00e1s, m\u00e1s grande si la gente lo lee desde el otro lado de una habitaci\u00f3n.<\/li><li>Banner o valla publicitaria: aplica la regla 10:1 a la distancia de visualizaci\u00f3n real.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si el c\u00f3digo contiene una URL larga o tiene un logotipo, hazlo entre un 20 y un 30 por ciento m\u00e1s grande. Un enlace corto crea menos m\u00f3dulos, lo que resulta en un c\u00f3digo m\u00e1s limpio y f\u00e1cil. Las superficies rugosas como el cart\u00f3n o la tela tambi\u00e9n requieren un c\u00f3digo m\u00e1s grande. Nuestro <a href=\"https:\/\/pageloot.com\/es\/how-to\/qr-code-size-guide\/\">gu\u00eda de tama\u00f1o de c\u00f3digos QR<\/a> enumera tama\u00f1os para m\u00e1s materiales.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Cree c\u00f3digos de marca para sus anuncios impresos<\/strong> Use el <a href=\"https:\/\/pageloot.com\/es\/qr-code-generator-with-logo\/\">Generador de c\u00f3digo QR con logo<\/a> para crear c\u00f3digos con tus colores y logotipo. Verifica el contraste y prueba la impresi\u00f3n antes de hacer tu pedido.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo a\u00f1adir un c\u00f3digo QR a un anuncio impreso<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>Elige el destino: una p\u00e1gina de destino creada para la pieza impresa, no tu p\u00e1gina de inicio. Aseg\u00farate de que cargue r\u00e1pido en un tel\u00e9fono.<\/li><li>Decide si es est\u00e1tico o din\u00e1mico (ver abajo). Crea el c\u00f3digo en el <a href=\"https:\/\/pageloot.com\/es\/qr-code-generator\/\">generador de c\u00f3digos QR de Pageloot<\/a>. Puedes descargar archivos PNG, SVG y PDF desde la herramienta gratuita.<\/li><li>Descarga un SVG o PDF vectorial para el dise\u00f1ador o la imprenta.<\/li><li>Coloca el c\u00f3digo en el dise\u00f1o con el tama\u00f1o que elegiste, con la zona de silencio despejada y una llamada a la acci\u00f3n a su lado.<\/li><li>Imprime una prueba en el papel real. Escan\u00e9ala desde la distancia real con un iPhone y un tel\u00e9fono Android.<\/li><li>Imprime la tirada completa solo despu\u00e9s de que la prueba escanee en todos los tel\u00e9fonos que probaste.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Ubicaci\u00f3n estrat\u00e9gica y experiencia del usuario<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Coloca el c\u00f3digo donde la gente pueda verlo y mantener un tel\u00e9fono firme. En p\u00f3steres y letreros, col\u00f3calo a la altura de los ojos, aproximadamente a 3.5 a 5.5 pies del suelo. La gente escanea m\u00e1s cuando est\u00e1 parada, por ejemplo, en una parada de autob\u00fas, en una sala de espera o en la mesa de un restaurante. No coloques c\u00f3digos en veh\u00edculos en movimiento, techos altos o lugares sin se\u00f1al telef\u00f3nica, como algunas estaciones de metro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Evita superficies curvas como botellas, y evita el pliegue o el canalillo de una revista, porque el patr\u00f3n se dobla y falla al escanear. El papel brillante y el cristal reflejan la luz en la c\u00e1mara. Un acabado mate escanea de forma m\u00e1s fiable. Para m\u00e1s ideas de colocaci\u00f3n, consulta nuestro <a href=\"https:\/\/pageloot.com\/es\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">gu\u00eda definitiva para la colocaci\u00f3n de c\u00f3digos QR en marketing<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Seguimiento del compromiso y an\u00e1lisis de rendimiento<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un c\u00f3digo QR din\u00e1mico te permite medir la impresi\u00f3n. Puedes ver el n\u00famero de escaneos, los tiempos de escaneo, las ubicaciones aproximadas y los tipos de dispositivos para cada folleto, p\u00f3ster o anuncio. Asigna a cada ubicaci\u00f3n su propio c\u00f3digo, por ejemplo, uno para el anuncio de la revista y otro para el p\u00f3ster de la calle, y compara los resultados para decidir d\u00f3nde invertir tu pr\u00f3ximo presupuesto de impresi\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/flat-dashboard-flyer-287f0c-fca9a08b6577.webp\" alt=\"Panel de an\u00e1lisis de QR\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Los c\u00f3digos din\u00e1micos tambi\u00e9n te permiten cambiar el destino despu\u00e9s de la impresi\u00f3n. Utilizan un enlace de redirecci\u00f3n corto, as\u00ed que si una oferta termina o una p\u00e1gina se mueve, editas el enlace y el c\u00f3digo impreso sigue funcionando. Por eso los c\u00f3digos din\u00e1micos son adecuados para todo aquello que no se puede reimprimir de forma econ\u00f3mica, como una tirada de 5.000 folletos. Aprende m\u00e1s sobre <a href=\"https:\/\/pageloot.com\/es\/qr-code-marketing\/tracking-qr-codes\/\">rastreando los c\u00f3digos QR<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los c\u00f3digos est\u00e1ticos son suficientes cuando el enlace nunca cambiar\u00e1 y no necesitas estad\u00edsticas, por ejemplo, un c\u00f3digo Wi-Fi o un enlace a una p\u00e1gina web fija. Los c\u00f3digos est\u00e1ticos nunca caducan y no tienen l\u00edmite de escaneos. Los c\u00f3digos din\u00e1micos tienen una prueba gratuita de 14 d\u00edas, y puedes ver los planes en la <a href=\"https:\/\/pageloot.com\/es\/pricing\/\">p\u00e1gina de precios<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Monitorea el rendimiento de tu campa\u00f1a<\/strong> Comienza una prueba gratuita con el <a href=\"https:\/\/pageloot.com\/es\/dynamic-qr-code-generator\/\">Generador de c\u00f3digos QR din\u00e1micos<\/a> para crear c\u00f3digos editables y ver las estad\u00edsticas de escaneo de cada pieza impresa.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Impacto de las t\u00e9cnicas de impresi\u00f3n en el \u00e9xito del escaneo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La impresi\u00f3n digital es adecuada para tiradas cortas y ofrece resultados n\u00edtidos en la mayor\u00eda de los papeles. La impresi\u00f3n offset cuesta menos por pieza en tiradas grandes y da bordes limpios. En textiles, etiquetas y otros materiales especiales, la tinta puede correrse o desvanecerse, as\u00ed que pide una muestra al impresor primero.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El papel ofrece el mejor contraste. El cart\u00f3n rugoso, la tela y el metal necesitan un c\u00f3digo m\u00e1s grande y un contraste fuerte. Lee m\u00e1s sobre <a href=\"https:\/\/pageloot.com\/es\/blog\/how-printing-techniques-impact-qr-code-scannability\/\">c\u00f3mo las t\u00e9cnicas de impresi\u00f3n impactan la escaneabilidad del c\u00f3digo QR<\/a>. Siempre prueba una prueba impresa con varios tel\u00e9fonos bajo diferentes luces antes de aprobar la tirada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfNo escanea? Revisa estas causas<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Contraste bajo: usa m\u00f3dulos oscuros sobre un fondo claro.<\/li><li>Sin zona de silencio: despeja al menos cuatro m\u00f3dulos de espacio en blanco alrededor del c\u00f3digo.<\/li><li>Demasiado peque\u00f1o para la distancia: aplica la regla 10:1.<\/li><li>Archivo de baja resoluci\u00f3n: usa SVG, EPS o PDF vectorial.<\/li><li>Brillo o superficie curva: usa un acabado mate y un \u00e1rea plana.<\/li><li>C\u00f3digo denso: acorta la URL o usa un enlace corto para obtener m\u00f3dulos m\u00e1s grandes y simples.<\/li><li>Enlace roto o cambiado: con un c\u00f3digo din\u00e1mico, corrige el destino en el panel de control.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Preguntas frecuentes<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-pr00x11\"><strong class=\"schema-faq-question\">\u00bfPuedo cambiar el destino de un c\u00f3digo QR despu\u00e9s de haber impreso mis anuncios?<\/strong> <p class=\"schema-faq-answer\">S\u00ed, si utilizas un c\u00f3digo QR din\u00e1mico. El c\u00f3digo impreso apunta a un enlace de redirecci\u00f3n corto, y editas el destino en tu panel de control. Un c\u00f3digo est\u00e1tico no puede ser cambiado despu\u00e9s de la impresi\u00f3n.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr01x18\"><strong class=\"schema-faq-question\">\u00bfPor qu\u00e9 no se escanea mi c\u00f3digo QR impreso?<\/strong> <p class=\"schema-faq-answer\">Las causas habituales son el bajo contraste, una zona silenciosa ausente, un c\u00f3digo demasiado peque\u00f1o para la distancia, un archivo borroso de baja resoluci\u00f3n o el reflejo del papel brillante. Imprima una prueba y escan\u00e9ela con varios tel\u00e9fonos para encontrar la causa.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr02x25\"><strong class=\"schema-faq-question\">\u00bfCu\u00e1l es el mejor formato de archivo para imprimir c\u00f3digos QR en materiales de marketing?<\/strong> <p class=\"schema-faq-answer\">Los formatos vectoriales como SVG, EPS o PDF vectorial son los mejores para la impresi\u00f3n profesional. Se escalan a cualquier tama\u00f1o y mantienen los bordes n\u00edtidos.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr03x32\"><strong class=\"schema-faq-question\">\u00bfQu\u00e9 tama\u00f1o debe tener un c\u00f3digo QR impreso?<\/strong> <p class=\"schema-faq-answer\">Al menos 0,8 x 0,8 pulgadas (2 x 2 cm) en art\u00edculos peque\u00f1os, de 1 a 1,5 pulgadas en folletos y empaques, y aproximadamente 1 pulgada por cada 10 pulgadas de distancia de escaneo en p\u00f3steres y carteles.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr04x39\"><strong class=\"schema-faq-question\">\u00bfPuedo rastrear cu\u00e1ntas personas escanean un c\u00f3digo QR en una revista o un folleto?<\/strong> <p class=\"schema-faq-answer\">S\u00ed, con un c\u00f3digo QR din\u00e1mico. Cree un c\u00f3digo por anuncio o folleto y podr\u00e1 comparar los escaneos por tiempo, ubicaci\u00f3n y dispositivo.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr05x46\"><strong class=\"schema-faq-question\">\u00bfCaducan los c\u00f3digos QR impresos?<\/strong> <p class=\"schema-faq-answer\">Los c\u00f3digos QR est\u00e1ticos nunca caducan. Los c\u00f3digos din\u00e1micos funcionan mientras su plan est\u00e1 activo y se vuelven inactivos una vez que el plan finaliza, as\u00ed que mantenga el plan activo mientras la pieza impresa est\u00e9 en uso.<\/p> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Aprende a usar c\u00f3digos QR en la publicidad impresa. Sigue estas pautas de lectura, tama\u00f1o y ubicaci\u00f3n para unir el marketing f\u00edsico con el digital.<\/p>","protected":false},"author":17,"featured_media":53422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guidelines for Using QR Codes in Print Advertising<\/title>\n<meta name=\"description\" content=\"Learn how to use QR codes in print advertising. 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They scale to any size and keep sharp edges.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr03x32","position":4,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr03x32","name":"\u00bfQu\u00e9 tama\u00f1o debe tener un c\u00f3digo QR impreso?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"At least 0.8 x 0.8 inches (2 x 2 cm) on small items, 1 to 1.5 inches on flyers and packaging, and about 1 inch for every 10 inches of scanning distance on posters and signs.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr04x39","position":5,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr04x39","name":"\u00bfPuedo rastrear cu\u00e1ntas personas escanean un c\u00f3digo QR en una revista o un folleto?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, with a dynamic QR code. Make one code per ad or flyer and you can compare scans by time, location and device.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr05x46","position":6,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr05x46","name":"\u00bfCaducan los c\u00f3digos QR impresos?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Static QR codes never expire. Dynamic codes work while your plan is active and become inactive after the plan ends, so keep the plan running for as long as the printed piece is in use.","inLanguage":"es"},"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/posts\/2095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/comments?post=2095"}],"version-history":[{"count":3,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/posts\/2095\/revisions"}],"predecessor-version":[{"id":56951,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/posts\/2095\/revisions\/56951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/media\/53422"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/media?parent=2095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/categories?post=2095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/es\/wp-json\/wp\/v2\/tags?post=2095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}