{"id":2095,"date":"2019-04-21T16:29:24","date_gmt":"2019-04-21T16:29:24","guid":{"rendered":"https:\/\/pageloot.com\/?p=2095"},"modified":"2026-10-23T06:00:55","modified_gmt":"2026-10-23T06:00:55","slug":"use-qr-codes-in-print-media","status":"publish","type":"post","link":"https:\/\/pageloot.com\/da\/how-to\/use-qr-codes-in-print-media\/","title":{"rendered":"QR-kode i printreklamer: S\u00e5dan laver og placerer du den"},"content":{"rendered":"<p class=\"wp-block-paragraph\">QR-koder i tryk betaler sig kun, hvis folk kan scanne dem, og du kan se resultatet. Brug sorte moduler p\u00e5 en hvid baggrund, hold en tom margin p\u00e5 mindst fire moduler, print mindst 0,8 tommer (2 cm) bredt, og test det trykte korrektur med to eller tre telefoner f\u00f8r fuld k\u00f8rsel. For at m\u00e5le scanninger, eller for at rette et link efter udskrivning, brug en dynamisk kode. Denne guide d\u00e6kker design, st\u00f8rrelse, placering, sporing og printmetoder for flyers, plakater, brochurer, emballage og annoncer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Design for scanbarhed og l\u00e6sbarhed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Scannere afl\u00e6ser forskellen mellem m\u00f8rke moduler og en lys baggrund, s\u00e5 kontrasten kommer f\u00f8rst. Sort p\u00e5 hvid er det sikreste valg. En m\u00f8rk brandfarve p\u00e5 en lys baggrund fungerer ogs\u00e5. Undg\u00e5 inverterede koder (lyse moduler p\u00e5 en m\u00f8rk baggrund) og lavkontrastpar som lysegr\u00e5 p\u00e5 hvid, da mange scanner-apps fejler p\u00e5 dem, is\u00e6r i svagt lys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hold en \u201cstille zone\u201d, den tomme margin omkring koden. Standarden kr\u00e6ver mindst fire moduler p\u00e5 hver side. Lad ikke tekst, fotos eller kanter komme ind i denne margin. Til printfilen, brug et vektorformat: SVG, EPS eller en vektor PDF. Vektorfiler forbliver skarpe i enhver st\u00f8rrelse, mens en lille PNG bliver sl\u00f8ret, n\u00e5r den forst\u00f8rres. For flere designtips, l\u00e6s vores <a href=\"https:\/\/pageloot.com\/da\/blog\/best-practices-for-qr-code-readability\/\">bedste praksis for QR-kodel\u00e6sbarhed<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Str\u00e6k eller besk\u00e6r ikke koden. Hold den kvadratisk.<\/li><li>Hold et logo lille, omkring en femtedel af kodens bredde eller mindre, og test det trykte resultat.<\/li><li>S\u00e6t en kort opfordring til handling ved siden af koden, s\u00e5som \u201cScan for menuen\u201d eller \u201cScan for at f\u00e5 10 procent rabat\u201d. En kode uden grund til at scanne f\u00e5r f\u00e6rre scanninger.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Bestemmelse af den korrekte st\u00f8rrelse til trykte materialer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">St\u00f8rrelse afh\u00e6nger af scanningsafstanden. En almindelig regel er 10:1: en tomme kodens bredde for hver ti tommer afstand. En plakat scannet fra 20 tommer v\u00e6k kr\u00e6ver en kode p\u00e5 mindst 2 tommer bred. En kode p\u00e5 et billboard scannet fra 10 fod kr\u00e6ver omkring 12 tommer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/staging.pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-print-3da34a-97119f40c426.webp\" alt=\"guide til QR-kodest\u00f8rrelse\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Typiske startst\u00f8rrelser til print:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Visitkort eller lille etiket: mindst 0,8 x 0,8 tommer (2 x 2 cm).<\/li><li>Flyer, brochure eller produktemballage: 1 til 1,5 tommer (2,5 til 4 cm).<\/li><li>Plakat eller vinduesskilt: 5 cm eller mere, st\u00f8rre hvis folk l\u00e6ser det fra den anden side af et rum.<\/li><li>Banner eller billboard: anvend 10:1-reglen p\u00e5 den faktiske synsafstand.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hvis koden indeholder en lang URL eller har et logo, skal den g\u00f8res 20 til 30 procent st\u00f8rre. Et kort link skaber f\u00e6rre moduler, hvilket giver en renere og lettere kode. Ru overflader som pap eller stof kr\u00e6ver ogs\u00e5 en st\u00f8rre kode. Vores <a href=\"https:\/\/pageloot.com\/da\/how-to\/qr-code-size-guide\/\">guide til QR-kodest\u00f8rrelse<\/a> angiver st\u00f8rrelser for flere materialer.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Opret brandede koder til dine printannoncer<\/strong> Brug <a href=\"https:\/\/pageloot.com\/da\/qr-code-generator-with-logo\/\">QR-kode generator med logo<\/a> til at bygge koder med dine farver og logo. Tjek kontrasten og test udskriften, f\u00f8r du bestiller.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">S\u00e5dan tilf\u00f8jer du en QR-kode til en printannonce<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>V\u00e6lg destinationen: en landingsside lavet til printmaterialet, ikke din hjemmeside. S\u00f8rg for, at den indl\u00e6ses hurtigt p\u00e5 en telefon.<\/li><li>V\u00e6lg statisk eller dynamisk (se nedenfor). Opret koden i <a href=\"https:\/\/pageloot.com\/da\/qr-code-generator\/\">Pageloot QR-kodegenerator<\/a>. Du kan downloade PNG-, SVG- og PDF-filer fra det gratis v\u00e6rkt\u00f8j.<\/li><li>Download en SVG eller vektor-PDF til designeren eller trykkeriet.<\/li><li>Placer koden i layoutet i den valgte st\u00f8rrelse, med den stille zone fri og en opfordring til handling ved siden af.<\/li><li>Udskriv et pr\u00f8vetryk p\u00e5 det rigtige papir. Scan det fra den rigtige afstand med en iPhone og en Android-telefon.<\/li><li>Udskriv hele oplaget f\u00f8rst efter, at pr\u00f8vetrykket scanner p\u00e5 hver telefon, du har pr\u00f8vet.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Strategisk placering og brugeroplevelse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Placer koden, hvor folk kan se den og holde en telefon stille. P\u00e5 plakater og skilte skal den placeres i \u00f8jenh\u00f8jde, ca. 1 til 1,7 meter fra jorden. Folk scanner mere, n\u00e5r de st\u00e5r stille, f.eks. ved et busstoppested, i et ventev\u00e6relse eller ved et restaurantbord. Placer ikke koder p\u00e5 k\u00f8ret\u00f8jer i bev\u00e6gelse, h\u00f8je lofter eller steder uden telefonsignal, f.eks. visse underjordiske stationer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Undg\u00e5 buede overflader som flasker, og undg\u00e5 magasinets fold eller fals, da m\u00f8nsteret b\u00f8jes og ikke kan scannes. Glansfuldt papir og glas reflekterer lys ind i kameraet. En mat finish scanner mere p\u00e5lideligt. For flere placeringsid\u00e9er, se vores <a href=\"https:\/\/pageloot.com\/da\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">ultimativ guide til placering af QR-koder i markedsf\u00f8ring<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sporing af engagement og pr\u00e6stationsanalyse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En dynamisk QR-kode giver dig mulighed for at m\u00e5le print. Du kan se antal scanninger, scanningstidspunkter, omtrentlige placeringer og enhedstyper for hver flyer, plakat eller annonce. Giv hver placering sin egen kode, for eksempel \u00e9n til magasinannoncen og \u00e9n til gadeplakaten, og sammenlign resultaterne for at beslutte, hvor du skal bruge dit n\u00e6ste printbudget.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/staging.pageloot.com\/wp-content\/uploads\/2026\/04\/flat-dashboard-flyer-287f0c-fca9a08b6577.webp\" alt=\"QR-analyse-dashboard\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamiske koder giver dig ogs\u00e5 mulighed for at \u00e6ndre destinationen efter print. De bruger et kort omdirigeringslink, s\u00e5 hvis et tilbud udl\u00f8ber, eller en side flytter, redigerer du linket, og den printede kode forts\u00e6tter med at virke. Det er derfor, dynamiske koder egner sig til alt, du ikke kan genprinte billigt, s\u00e5som et oplag p\u00e5 5.000 brochurer. L\u00e6s mere om <a href=\"https:\/\/pageloot.com\/da\/qr-code-marketing\/tracking-qr-codes\/\">sporing af QR-koder<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Statiske koder er tilstr\u00e6kkelige, n\u00e5r linket aldrig vil \u00e6ndre sig, og du ikke har brug for statistik, for eksempel en Wi-Fi-kode eller et link til en fast webside. Statiske koder udl\u00f8ber aldrig og har ingen scanningsgr\u00e6nse. Dynamiske koder har en 14-dages gratis pr\u00f8veperiode, og du kan se planerne p\u00e5 <a href=\"https:\/\/pageloot.com\/da\/pricing\/\">prisside<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Overv\u00e5g din kampagneydelse<\/strong> Start en gratis pr\u00f8veperiode med <a href=\"https:\/\/pageloot.com\/da\/dynamic-qr-code-generator\/\">Dynamisk QR-kode generator<\/a> for at oprette redigerbare koder og se scanningsstatistik for hvert trykt materiale.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Indvirkning af trykketeknikker p\u00e5 scanningssucces<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Digitaltryk egner sig til sm\u00e5 oplag og giver skarpe resultater p\u00e5 de fleste papirtyper. Offsettryk koster mindre pr. stk. ved store oplag og giver rene kanter. P\u00e5 tekstiler, etiketter og andre specialmaterialer kan bl\u00e6kket flyde ud eller falme, s\u00e5 sp\u00f8rg printeren om en pr\u00f8ve f\u00f8rst.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Papir giver den bedste kontrast. Groft pap, stof og metal kr\u00e6ver en st\u00f8rre kode og st\u00e6rk kontrast. L\u00e6s mere om <a href=\"https:\/\/pageloot.com\/da\/blog\/how-printing-techniques-impact-qr-code-scannability\/\">hvordan printteknikker p\u00e5virker QR-kodens scanbarhed<\/a>. Test altid et trykt pr\u00f8veeksemplar med flere telefoner i forskelligt lys, f\u00f8r du godkender oplaget.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Scanner den ikke? Tjek disse \u00e5rsager<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Lav kontrast: brug m\u00f8rke moduler p\u00e5 en lys baggrund.<\/li><li>Ingen rolig zone: ryd mindst fire moduler af blankt rum omkring koden.<\/li><li>For lille til afstanden: anvend 10:1-reglen.<\/li><li>Lavopl\u00f8sningsfil: brug SVG, EPS eller vektor-PDF.<\/li><li>Gensk\u00e6r eller buet overflade: brug en mat finish og et fladt omr\u00e5de.<\/li><li>T\u00e6t kode: forkort URL'en eller brug et kort link for at f\u00e5 st\u00f8rre, enklere moduler.<\/li><li>D\u00f8dt eller \u00e6ndret link: med en dynamisk kode, ret destinationen i dashboardet.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ofte stillede sp\u00f8rgsm\u00e5l<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-pr00x11\"><strong class=\"schema-faq-question\">Kan jeg \u00e6ndre destinationen for en QR-kode, efter jeg allerede har printet mine annoncer?<\/strong> <p class=\"schema-faq-answer\">Ja, hvis du bruger en dynamisk QR-kode. Den printede kode peger p\u00e5 et kort omdirigeringslink, og du redigerer destinationen i dit dashboard. En statisk kode kan ikke \u00e6ndres efter print.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr01x18\"><strong class=\"schema-faq-question\">Hvorfor kan min printede QR-kode ikke scannes?<\/strong> <p class=\"schema-faq-answer\">De s\u00e6dvanlige \u00e5rsager er lav kontrast, en manglende stillezone, en kode, der er for lille til afstanden, en sl\u00f8ret lavopl\u00f8sningsfil eller genskin fra glittet papir. Udskriv en pr\u00f8ve, og scan den med flere telefoner for at finde \u00e5rsagen.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr02x25\"><strong class=\"schema-faq-question\">Hvad er det bedste filformat til udskrivning af QR-koder p\u00e5 markedsf\u00f8ringsmateriale?<\/strong> <p class=\"schema-faq-answer\">Vektorformater som SVG, EPS eller vektor-PDF er bedst til professionelt tryk. De kan skaleres til enhver st\u00f8rrelse og bevarer skarpe kanter.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr03x32\"><strong class=\"schema-faq-question\">Hvor stor skal en QR-kode v\u00e6re p\u00e5 tryk?<\/strong> <p class=\"schema-faq-answer\">Mindst 0,8 x 0,8 tommer (2 x 2 cm) p\u00e5 sm\u00e5 genstande, 1 til 1,5 tommer p\u00e5 flyers og emballage, og ca. 1 tomme for hver 10 tommer scanningsafstand p\u00e5 plakater og skilte.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr04x39\"><strong class=\"schema-faq-question\">Kan jeg spore, hvor mange der scanner en QR-kode i et magasin eller en flyer?<\/strong> <p class=\"schema-faq-answer\">Ja, med en dynamisk QR-kode. Opret \u00e9n kode pr. annonce eller flyer, og du kan sammenligne scanninger efter tid, sted og enhed.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr05x46\"><strong class=\"schema-faq-question\">Udl\u00f8ber QR-koder p\u00e5 print?<\/strong> <p class=\"schema-faq-answer\">Statiske QR-koder udl\u00f8ber aldrig. Dynamiske koder fungerer, s\u00e5 l\u00e6nge din plan er aktiv og bliver inaktive, n\u00e5r planen udl\u00f8ber, s\u00e5 hold planen k\u00f8rende, s\u00e5 l\u00e6nge det trykte materiale er i brug.<\/p> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>L\u00e6r at bruge QR-koder i printreklamer. F\u00f8lg retningslinjerne for scanbarhed, st\u00f8rrelse og placering, og sl\u00e5 bro mellem fysisk og digital markedsf\u00f8ring.<\/p>","protected":false},"author":17,"featured_media":53422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guidelines for Using QR Codes in Print Advertising<\/title>\n<meta name=\"description\" content=\"Learn how to use QR codes in print advertising. 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The printed code points to a short redirect link, and you edit the destination in your dashboard. A static code cannot be changed after printing.","inLanguage":"da"},"inLanguage":"da"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr01x18","position":2,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr01x18","name":"Hvorfor kan min printede QR-kode ikke scannes?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The usual causes are low contrast, a missing quiet zone, a code that is too small for the distance, a blurry low-resolution file, or glare from glossy paper. Print a proof and scan it with several phones to find the cause.","inLanguage":"da"},"inLanguage":"da"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr02x25","position":3,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr02x25","name":"Hvad er det bedste filformat til udskrivning af QR-koder p\u00e5 markedsf\u00f8ringsmateriale?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Vector formats such as SVG, EPS or vector PDF are best for professional printing. They scale to any size and keep sharp edges.","inLanguage":"da"},"inLanguage":"da"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr03x32","position":4,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr03x32","name":"Hvor stor skal en QR-kode v\u00e6re p\u00e5 tryk?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"At least 0.8 x 0.8 inches (2 x 2 cm) on small items, 1 to 1.5 inches on flyers and packaging, and about 1 inch for every 10 inches of scanning distance on posters and signs.","inLanguage":"da"},"inLanguage":"da"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr04x39","position":5,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr04x39","name":"Kan jeg spore, hvor mange der scanner en QR-kode i et magasin eller en flyer?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, with a dynamic QR code. Make one code per ad or flyer and you can compare scans by time, location and device.","inLanguage":"da"},"inLanguage":"da"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr05x46","position":6,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr05x46","name":"Udl\u00f8ber QR-koder p\u00e5 print?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Static QR codes never expire. Dynamic codes work while your plan is active and become inactive after the plan ends, so keep the plan running for as long as the printed piece is in use.","inLanguage":"da"},"inLanguage":"da"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/da\/wp-json\/wp\/v2\/posts\/2095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/da\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/da\/wp-json\/wp\/v2\/comments?post=2095"}],"version-history":[{"count":3,"href":"https:\/\/pageloot.com\/da\/wp-json\/wp\/v2\/posts\/2095\/revisions"}],"predecessor-version":[{"id":56951,"href":"https:\/\/pageloot.com\/da\/wp-json\/wp\/v2\/posts\/2095\/revisions\/56951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/da\/wp-json\/wp\/v2\/media\/53422"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/da\/wp-json\/wp\/v2\/media?parent=2095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/da\/wp-json\/wp\/v2\/categories?post=2095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/da\/wp-json\/wp\/v2\/tags?post=2095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}