{"id":55464,"date":"2026-06-30T08:18:21","date_gmt":"2026-06-30T08:18:21","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/qr-code-marketing-statistics\/"},"modified":"2026-06-30T08:18:21","modified_gmt":"2026-06-30T08:18:21","slug":"qr-code-marketing-statistics","status":"publish","type":"post","link":"https:\/\/pageloot.com\/cs\/qr-news\/qr-code-marketing-statistics\/","title":{"rendered":"Statistiky marketingov\u00fdch QR K\u00f3d\u016f: Kl\u00ed\u010dov\u00e1 Data a Benchmarky pro 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Sna\u017e\u00edte se prosadit QR k\u00f3dy ve va\u0161\u00ed dal\u0161\u00ed kampani, ale pot\u0159ebujete \u010d\u00edsla, kter\u00e1 by to podpo\u0159ila? Bez spolehliv\u00fdch dat se rozpo\u010dtov\u00e1 rozhodnut\u00ed a volba kan\u00e1l\u016f zdaj\u00ed b\u00fdt pouh\u00fdm odhadem. Tato str\u00e1nka shroma\u017e\u010fuje nejrelevantn\u011bj\u0161\u00ed marketingov\u00e9 statistiky QR k\u00f3d\u016f, benchmarky pou\u017e\u00edv\u00e1n\u00ed a data o trendech, aby v\u00e1m pomohla pl\u00e1novat chyt\u0159eji.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159ijet\u00ed QR k\u00f3d\u016f mezi market\u00e9ry je t\u00e9m\u011b\u0159 univerz\u00e1ln\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nejv\u00fdrazn\u011bj\u0161\u00ed titulek z ned\u00e1vn\u00fdch pr\u016fmyslov\u00fdch pr\u016fzkum\u016f: QR k\u00f3dy ji\u017e nejsou okrajovou taktikou. Podle dat z roku 2025, <strong>p\u0159es 90% market\u00e9r\u016f uv\u00e1d\u00ed, \u017ee pou\u017e\u00edv\u00e1 QR k\u00f3dy ve sv\u00fdch kampan\u00edch<\/strong>. Toto \u010d\u00edslo signalizuje technologick\u00fd posun od \u201cvznikaj\u00edc\u00ed\u201d k b\u011b\u017en\u00e9 praxi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trajektorie r\u016fstu tento bod jasn\u011b posiluje:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>94% market\u00e9r\u016f zv\u00fd\u0161ilo sv\u00e9 pou\u017e\u00edv\u00e1n\u00ed QR k\u00f3d\u016f<\/strong> za p\u0159edchoz\u00edch 12 m\u011bs\u00edc\u016f<\/li>\n<li><strong>86% pl\u00e1nuje d\u00e1le zv\u00fd\u0161it pou\u017e\u00edv\u00e1n\u00ed<\/strong> v p\u0159\u00ed\u0161t\u00edch 12 m\u011bs\u00edc\u00edch<\/li>\n<li><strong>88% v\u011b\u0159\u00ed, \u017ee spot\u0159ebitelsk\u00fd sentiment v\u016f\u010di QR k\u00f3d\u016fm se stal pozitivn\u011bj\u0161\u00edm<\/strong>, p\u0159i\u010dem\u017e 40% popisuje posun jako <em>v\u00fdrazn\u011b<\/em> pozitivn\u011bj\u0161\u00ed<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tato \u010d\u00edsla nazna\u010duj\u00ed, \u017ee p\u0159ijet\u00ed nejen roste \u2013 zrychluje se. Market\u00e9\u0159i, kte\u0159\u00ed je\u0161t\u011b nepou\u017e\u00edvaj\u00ed QR k\u00f3dy, jsou st\u00e1le v\u00edce v men\u0161in\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kolik Ameri\u010dan\u016f skenuje QR k\u00f3dy?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159ijet\u00ed ze strany spot\u0159ebitel\u016f vypr\u00e1v\u00ed stejn\u011b p\u0159esv\u011bd\u010div\u00fd p\u0159\u00edb\u011bh. V roce 2025, <strong>99,5 milionu u\u017eivatel\u016f chytr\u00fdch telefon\u016f v USA naskenovalo QR k\u00f3d<\/strong>, s projekcemi dosahuj\u00edc\u00edmi <strong>102,6 milionu do roku 2026<\/strong> \u2013 zhruba jeden ze t\u0159\u00ed Ameri\u010dan\u016f.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/06\/content-asset-e5e3ab-15f16b45f314.webp\" alt=\"Statistiky p\u0159ijet\u00ed QR k\u00f3d\u016f\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pro kontext, jak rychle to rostlo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V roce 2022, p\u0159ibli\u017en\u011b <strong>89 milion\u016f u\u017eivatel\u016f chytr\u00fdch telefon\u016f v USA<\/strong> naskenovalo QR k\u00f3dy<\/li>\n<li>To p\u0159edstavovalo zhruba <strong>26% n\u00e1r\u016fst oproti objem\u016fm skenov\u00e1n\u00ed v roce 2020<\/strong><\/li>\n<li>Hranice 100 milion\u016f u\u017eivatel\u016f byla p\u0159ekro\u010dena p\u0159esn\u011b podle pl\u00e1nu s d\u0159\u00edv\u011bj\u0161\u00edmi projekcemi<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Penetrac\u00ed chytr\u00fdch telefon\u016f se d\u00e1le vysv\u011btluje, pro\u010d maj\u00ed QR k\u00f3dy tak \u0161irok\u00fd dosah. Podle Pew Research Center, <strong>91% dosp\u011bl\u00fdch v USA nyn\u00ed vlastn\u00ed chytr\u00fd telefon<\/strong>, co\u017e je n\u00e1r\u016fst z pouh\u00fdch 35% v roce 2011. To znamen\u00e1, \u017ee va\u0161e kampan\u011b s QR k\u00f3dy mohou teoreticky oslovit drtivou v\u011bt\u0161inu americk\u00fdch spot\u0159ebitel\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00ed data o chov\u00e1n\u00ed spot\u0159ebitel\u016f ukazuj\u00ed silnou anga\u017eovanost:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>91% dot\u00e1zan\u00fdch lid\u00ed naskenovalo QR k\u00f3d<\/strong><\/li>\n<li><strong>86% naskenovalo jeden za posledn\u00ed m\u011bs\u00edc<\/strong><\/li>\n<li><strong>89% uvedlo, \u017ee cht\u011bj\u00ed vid\u011bt v\u00edce pou\u017e\u00edv\u00e1n\u00ed QR k\u00f3d\u016f<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Toto nen\u00ed pasivn\u00ed pov\u011bdom\u00ed \u2013 to jsou aktivn\u00ed u\u017eivatel\u00e9, kte\u0159\u00ed skenuj\u00ed pravideln\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kdo skenuje? Demografie a frekvence<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pochopen\u00ed va\u0161eho publika v\u00e1m pom\u016f\u017ee ur\u010dit priority, kde a jak nasadit QR k\u00f3dy. Data d\u016fsledn\u011b ukazuj\u00ed na mlad\u0161\u00ed dosp\u011bl\u00e9 jako na nej\u010dast\u011bj\u0161\u00ed u\u017eivatele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>57% lid\u00ed ve v\u011bku 18\u201334 let<\/strong> pou\u017e\u00edv\u00e1 QR k\u00f3dy \u010dasto<\/li>\n<li><strong>49% generace Z<\/strong> a <strong>51% mileni\u00e1l\u016f<\/strong> skenuje QR k\u00f3dy alespo\u0148 jednou t\u00fddn\u011b<\/li>\n<li>Nejv\u011bt\u0161\u00ed skupina nepou\u017e\u00edvaj\u00edc\u00edch je soust\u0159ed\u011bna ve <strong>v\u011bkov\u00e9 skupin\u011b 62\u201375 let<\/strong>, co\u017e p\u0159edstavuje t\u00e9m\u011b\u0159 40% neskenuj\u00edc\u00edch<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">V\u011bt\u0161ina u\u017eivatel\u016f QR k\u00f3d\u016f v USA skenuje n\u011bkolikr\u00e1t m\u011bs\u00ed\u010dn\u011b a zhruba jeden z p\u011bti skenuje t\u00fddn\u011b. Tato frekvence nazna\u010duje, \u017ee spot\u0159ebitel\u00e9, kte\u0159\u00ed se zapojuj\u00ed do QR k\u00f3d\u016f, tak ne\u010din\u00ed neochotn\u011b \u2013 za\u010dlenili to do sv\u00e9ho b\u011b\u017en\u00e9ho chov\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud va\u0161e kampan\u011b c\u00edl\u00ed na mlad\u0161\u00ed spot\u0159ebitele, QR k\u00f3dy jsou obzvl\u00e1\u0161t\u011b dob\u0159e um\u00edst\u011bny jako kan\u00e1l. Pokud je va\u0161e publikum star\u0161\u00ed, p\u0159id\u00e1n\u00ed jasn\u00fdch pokyn\u016f a siln\u00fdch vizu\u00e1ln\u00edch podn\u011bt\u016f pobl\u00ed\u017e k\u00f3du m\u016f\u017ee pomoci p\u0159eklenout mezeru ve zn\u00e1mosti. Konkr\u00e9tn\u00ed pokyny pro um\u00edst\u011bn\u00ed a design naleznete v tomto p\u0159ehledu <a href=\"https:\/\/pageloot.com\/cs\/qr-code-marketing\/how-to-use-qr-codes\/\">jak efektivn\u011b pou\u017e\u00edvat QR k\u00f3dy ve va\u0161em marketingu<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kde market\u00e9\u0159i nasazuj\u00ed QR k\u00f3dy?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Data z pr\u016fzkumu z roku 2025 ukazuj\u00ed nej\u010dast\u011bj\u0161\u00ed um\u00edst\u011bn\u00ed pro QR k\u00f3dy nasazen\u00e9 market\u00e9ry:<\/p>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>UM\u00cdST\u011aN\u00cd<\/th>\n<th>Pod\u00edl market\u00e9r\u016f, kte\u0159\u00ed to pou\u017e\u00edvaj\u00ed<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Akce<\/td>\n<td>43%<\/td>\n<\/tr>\n<tr>\n<td>Tiskn\u011bte reklamy<\/td>\n<td>40%<\/td>\n<\/tr>\n<tr>\n<td>Vystaven\u00ed v obchod\u011b<\/td>\n<td>40%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto t\u0159i kan\u00e1ly dominuj\u00ed, proto\u017ee sd\u00edlej\u00ed spole\u010dnou dynamiku: zajat\u00e9 publikum s \u010dasem a fyzickou bl\u00edzkost\u00ed ke skenov\u00e1n\u00ed. Ud\u00e1losti, zejm\u00e9na, kombinuj\u00ed siln\u00fd z\u00e1m\u011br s p\u0159irozen\u00fdm okam\u017eikem zapojen\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b t\u011bchto t\u0159\u00ed nejlep\u0161\u00edch jsou tak\u00e9 \u010dasto zmi\u0148ov\u00e1ny obaly a e-mail. Kl\u00ed\u010dov\u00fdm vzorem je, \u017ee QR k\u00f3dy jsou nej\u00fa\u010dinn\u011bj\u0161\u00ed tam, kde je jasn\u00fd d\u016fvod ke skenov\u00e1n\u00ed a kde fyzick\u00e9 prost\u0159ed\u00ed usnad\u0148uje skenov\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro pohled kan\u00e1l po kan\u00e1lu na to, jak r\u016fzn\u00e9 pr\u016fmysly nasazuj\u00ed QR k\u00f3dy, viz <a href=\"https:\/\/pageloot.com\/cs\/blog\/qr-code-scanning-trends-by-industry-a-breakdown\/\">trendy skenov\u00e1n\u00ed QR k\u00f3d\u016f podle odv\u011btv\u00ed<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">QR k\u00f3dy jako n\u00e1stroj pro data prvn\u00ed strany<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jeliko\u017e spolehlivost a regula\u010dn\u00ed p\u0159ijatelnost soubor\u016f cookie t\u0159et\u00edch stran nad\u00e1le kles\u00e1, QR k\u00f3dy se objevily jako p\u0159\u00edm\u00e1 cesta ke sb\u011bru dat prvn\u00ed strany. \u010c\u00edsla jsou ohromuj\u00edc\u00ed: <strong>95% podnik\u016f nyn\u00ed pou\u017e\u00edv\u00e1 QR k\u00f3dy k zachycen\u00ed dat prvn\u00ed strany<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e u\u017eivatel naskenuje QR k\u00f3d a vypln\u00ed formul\u00e1\u0159, zaregistruje se na ud\u00e1lost nebo se p\u0159ihl\u00e1s\u00ed do v\u011brnostn\u00edho programu, tato interakce je p\u0159i\u0159aditeln\u00e1, s ud\u011blen\u00fdm souhlasem a p\u0159\u00edmo spojen\u00e1 s konkr\u00e9tn\u00edm kontaktn\u00edm bodem kampan\u011b. Na rozd\u00edl od sledov\u00e1n\u00ed zalo\u017een\u00e9ho na souborech cookie data ze skenov\u00e1n\u00ed QR k\u00f3d\u016f nez\u00e1vis\u00ed na nastaven\u00ed prohl\u00ed\u017ee\u010de nebo chov\u00e1n\u00ed blokov\u00e1n\u00ed reklam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky tomu jsou QR k\u00f3dy obzvl\u00e1\u0161t\u011b cenn\u00e9 pro:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Budov\u00e1n\u00ed e-mailov\u00fdch a SMS seznam\u016f z ti\u0161t\u011bn\u00fdch materi\u00e1l\u016f<\/li>\n<li>Propojen\u00ed zapojen\u00ed v obchod\u011b s digit\u00e1ln\u00edmi profily<\/li>\n<li>P\u0159i\u0159azov\u00e1n\u00ed offline kontaktn\u00edch bod\u016f k online konverz\u00edm<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">QR k\u00f3dy tak\u00e9 dob\u0159e funguj\u00ed vedle parametr\u016f UTM, co\u017e v\u00e1m poskytuje dal\u0161\u00ed vrstvu atribuce kampan\u011b uvnit\u0159 Google Analytics. <a href=\"https:\/\/pageloot.com\/cs\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\">Tento pr\u016fvodce parametry UTM pro QR k\u00f3dy<\/a> podrobn\u011b popisuje, jak to nastavit v praxi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benchmarky m\u00edry skenov\u00e1n\u00ed QR k\u00f3d\u016f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00edra skenov\u00e1n\u00ed \u2013 n\u011bkdy naz\u00fdvan\u00e1 m\u00edra proskenov\u00e1n\u00ed \u2013 m\u011b\u0159\u00ed, jak\u00e9 procento lid\u00ed, kte\u0159\u00ed <em>vid\u00ed<\/em> QR k\u00f3d, jej skute\u010dn\u011b naskenuj\u00ed. Vzorec je jednoduch\u00fd:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00edra skenov\u00e1n\u00ed = (Skenov\u00e1n\u00ed \u00f7 Zobrazen\u00ed) \u00d7 100<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak\u017ee pokud 200 lid\u00ed naskenuje k\u00f3d, kter\u00fd vid\u011blo 4 000 lid\u00ed, m\u00edra skenov\u00e1n\u00ed je 5%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Realistick\u00e9 benchmarky se v\u00fdrazn\u011b li\u0161\u00ed podle um\u00edst\u011bn\u00ed a kontextu. Nap\u0159\u00edklad na obalech produkt\u016f dob\u0159e veden\u00e9 kampan\u011b obvykle dosahuj\u00ed <strong>m\u00edry proskenov\u00e1n\u00ed mezi 4% a 12%<\/strong>, co\u017e znamen\u00e1, \u017ee zhruba 5 ze 100 lid\u00ed, kte\u0159\u00ed k\u00f3d uvid\u00ed, jej naskenuje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Faktory, kter\u00e9 zvy\u0161uj\u00ed m\u00edru skenov\u00e1n\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jasn\u00fd text s v\u00fdzvou k akci v bl\u00edzkosti k\u00f3du, nap\u0159\u00edklad \u201cNaskenujte pro 20% slevu\u201d<\/li>\n<li>Vysoce kontrastn\u00ed, spr\u00e1vn\u011b velk\u00fd k\u00f3d (minim\u00e1ln\u011b 0,8 \u00d7 0,8 palce pro tisk)<\/li>\n<li>P\u0159esv\u011bd\u010div\u00fd, z\u0159ejm\u00fd d\u016fvod ke skenov\u00e1n\u00ed<\/li>\n<li>Um\u00edst\u011bn\u00ed v p\u0159irozen\u00e9 \u00farovni o\u010d\u00ed a na m\u00edstech, kter\u00e1 p\u0159itahuj\u00ed pozornost<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159id\u00e1n\u00ed QR k\u00f3du do z\u00e1silky p\u0159\u00edm\u00e9 po\u0161ty m\u016f\u017ee tak\u00e9 p\u0159in\u00e9st m\u011b\u0159iteln\u00e9 zv\u00fd\u0161en\u00ed. Jedna akademick\u00e1 studie zjistila, \u017ee zahrnut\u00ed QR k\u00f3du do dopis\u016f s pozv\u00e1nkou k pr\u016fzkumu zv\u00fd\u0161ilo celkovou m\u00edru odezvy ze 7.00% na 8.31% \u2013 v\u00fdznamn\u00e9 zlep\u0161en\u00ed bez jak\u00e9koli zm\u011bny z\u00e1kladn\u00ed nab\u00eddky.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Pod\u00edvejte se, jak si va\u0161e QR k\u00f3dy skute\u010dn\u011b vedou<\/strong> Sledujte objem skenov\u00e1n\u00ed, v\u00fdkon um\u00edst\u011bn\u00ed, typy za\u0159\u00edzen\u00ed a geografick\u00e1 data na jednom m\u00edst\u011b. Prozkoumejte <a href=\"https:\/\/pageloot.com\/cs\/feature\/analytics\/\">funkci anal\u00fdzy QR k\u00f3d\u016f Pageloot<\/a> abyste p\u0159em\u011bnili nezpracovan\u00e1 data ze skenov\u00e1n\u00ed na poznatky o kampani.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Benchmarky m\u00edry konverze QR k\u00f3d\u016f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00edra konverze se li\u0161\u00ed od m\u00edry skenov\u00e1n\u00ed. Zat\u00edmco m\u00edra skenov\u00e1n\u00ed m\u011b\u0159\u00ed, kdo skenuje, m\u00edra konverze m\u011b\u0159\u00ed, jak\u00e9 procento t\u011bchto skener\u016f dokon\u010d\u00ed c\u00edlovou akci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00edra konverze = (Dokon\u010den\u00ed \u00f7 Unik\u00e1tn\u00ed skenov\u00e1n\u00ed) \u00d7 100<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nap\u0159\u00edklad 300 skenov\u00e1n\u00ed vedouc\u00edch k 87 dokon\u010den\u00edm formul\u00e1\u0159e p\u0159in\u00e1\u0161\u00ed m\u00edru konverze 29%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Benchmarky se zna\u010dn\u011b li\u0161\u00ed na z\u00e1klad\u011b t\u0159en\u00ed spojen\u00e9ho s akc\u00ed:<\/p>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>Typ akce<\/th>\n<th>Typick\u00e1 m\u00edra konverze po skenov\u00e1n\u00ed<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>P\u0159ihl\u00e1\u0161en\u00ed k WiFi<\/td>\n<td>60\u201385%<\/td>\n<\/tr>\n<tr>\n<td>P\u0159\u00edstup k menu<\/td>\n<td>55\u201375%<\/td>\n<\/tr>\n<tr>\n<td>Ulo\u017een\u00ed kontaktn\u00ed karty<\/td>\n<td>25\u201345%<\/td>\n<\/tr>\n<tr>\n<td>Registrace nebo odbaven\u00ed na ud\u00e1lost<\/td>\n<td>20\u201340%<\/td>\n<\/tr>\n<tr>\n<td>Formul\u00e1\u0159 zp\u011btn\u00e9 vazby k produktu<\/td>\n<td>15\u201330%<\/td>\n<\/tr>\n<tr>\n<td>Formul\u00e1\u0159 pro z\u00edsk\u00e1v\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f<\/td>\n<td>10\u201325%<\/td>\n<\/tr>\n<tr>\n<td>Instalace aplikace<\/td>\n<td>8\u201318%<\/td>\n<\/tr>\n<tr>\n<td>P\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru newsletteru nebo e-mailu<\/td>\n<td>5\u201315%<\/td>\n<\/tr>\n<tr>\n<td>P\u0159\u00edm\u00fd n\u00e1kup produktu<\/td>\n<td>3\u201312%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vzor je konzistentn\u00ed: akce s ni\u017e\u0161\u00edm t\u0159en\u00edm konvertuj\u00ed s mnohem vy\u0161\u0161\u00edmi sazbami. P\u0159ihl\u00e1\u0161en\u00ed k WiFi se snadno konvertuje, proto\u017ee u\u017eivatel m\u00e1 okam\u017eitou, z\u0159ejmou pot\u0159ebu. N\u00e1kup vy\u017eaduje v\u00fdrazn\u011b v\u011bt\u0161\u00ed z\u00e1m\u011br.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro <strong>marketingov\u00e9 konverze<\/strong> \u2013 vypln\u011bn\u00ed formul\u00e1\u0159\u016f, p\u0159ihl\u00e1\u0161en\u00ed, n\u00e1kupy \u2013 <strong>m\u00edra konverze po skenov\u00e1n\u00ed 10\u201325%<\/strong> je realistick\u00fd pracovn\u00ed benchmark. Kampan\u011b pod 5% obvykle signalizuj\u00ed nesoulad mezi slibem na fyzick\u00e9m materi\u00e1lu a zku\u0161enost\u00ed po skenov\u00e1n\u00ed. Kampan\u011b nad 25% obvykle t\u011b\u017e\u00ed ze siln\u00fdch pob\u00eddek nebo vysoce motivovan\u00e9ho publika.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V kontextu z\u00edsk\u00e1v\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f na veletrz\u00edch nebo v obchodech <strong>m\u00edra odesl\u00e1n\u00ed formul\u00e1\u0159e z unik\u00e1tn\u00edho skenov\u00e1n\u00ed 10\u201320%<\/strong> je rozumn\u00e9 o\u010dek\u00e1v\u00e1n\u00ed, kdy\u017e je formul\u00e1\u0159 kr\u00e1tk\u00fd a v\u00fdm\u011bna hodnoty je jasn\u011b komunikov\u00e1na.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto benchmarky jsou sp\u00ed\u0161e orienta\u010dn\u00ed ne\u017e univerz\u00e1ln\u00ed \u2013 va\u0161e skute\u010dn\u00e9 v\u00fdsledky budou z\u00e1viset na va\u0161em um\u00edst\u011bn\u00ed, nab\u00eddce, publiku a kvalit\u011b vstupn\u00ed str\u00e1nky. Pro v\u00edce informac\u00ed o zlep\u0161ov\u00e1n\u00ed v\u00fdkonu nap\u0159\u00ed\u010d kan\u00e1ly se pod\u00edvejte, jak <a href=\"https:\/\/pageloot.com\/cs\/blog\/how-qr-codes-connect-print-and-digital-marketing\/\">QR k\u00f3dy propojuj\u00ed ti\u0161t\u011bn\u00fd a digit\u00e1ln\u00ed marketing<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Platby QR k\u00f3dem: Rychle rostouc\u00ed p\u0159\u00edpad pou\u017eit\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b marketingov\u00fdch kampan\u00ed se QR k\u00f3dy rychle roz\u0161i\u0159uj\u00ed do obchodu. Americk\u00fd trh plateb QR k\u00f3dem vygeneroval <strong>$2,55 miliardy USD p\u0159\u00edjm\u016f v roce 2024<\/strong> a p\u0159edpokl\u00e1d\u00e1 se, \u017ee dos\u00e1hne <strong>$11,84 miliardy USD do roku 2033<\/strong>, co\u017e p\u0159edstavuje <strong>slo\u017eenou ro\u010dn\u00ed m\u00edru r\u016fstu 19.3%<\/strong>.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/06\/content-asset-03a037-54ebeb7d9ab2.webp\" alt=\"R\u016fst plateb QR k\u00f3dy\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Spot\u0159ebitelsk\u00e9 pr\u016fzkumy potvrzuj\u00ed platby jako jeden ze dvou hlavn\u00edch p\u0159\u00edpad\u016f pou\u017eit\u00ed QR k\u00f3d\u016f v USA, vedle kontroly informac\u00ed o produktech na obalech potravin a n\u00e1poj\u016f. Feder\u00e1ln\u00ed rezervn\u00ed syst\u00e9m tak\u00e9 aktivn\u011b pracuje na interoperabiln\u00edm standardu QR k\u00f3d\u016f, navr\u017een\u00e9m tak, aby fungoval nap\u0159\u00ed\u010d platebn\u00edmi syst\u00e9my, v\u010detn\u011b slu\u017eby FedNow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro market\u00e9ry je to d\u016fle\u017eit\u00e9, proto\u017ee to roz\u0161i\u0159uje mo\u017enosti, co m\u016f\u017ee jedin\u00fd QR k\u00f3d dok\u00e1zat. K\u00f3d na stole v restauraci, maloobchodn\u00ed polici nebo na odznaku ud\u00e1losti m\u016f\u017ee nyn\u00ed zvl\u00e1dnout objevov\u00e1n\u00ed, doru\u010dov\u00e1n\u00ed informac\u00ed a platby v r\u00e1mci jedin\u00e9 interakce \u2013 zkracuje vzd\u00e1lenost mezi pov\u011bdom\u00edm a akc\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spot\u0159ebitelsk\u00e1 n\u00e1lada je ve v\u00e1\u0161 prosp\u011bch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jeden podce\u0148ovan\u00fd datov\u00fd bod pro market\u00e9ry: <strong>45 % americk\u00fdch spot\u0159ebitel\u016f ji\u017e pou\u017eilo QR k\u00f3dy v kontextu marketingov\u00e9 nebo reklamn\u00ed kampan\u011b<\/strong>. To nen\u00ed pasivn\u00ed znalost \u2013 je to p\u0159\u00edm\u00e1, p\u0159edchoz\u00ed zku\u0161enost s interakc\u00ed s QR k\u00f3dem market\u00e9ra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V kombinaci se zji\u0161t\u011bn\u00edm, \u017ee <strong>89 % spot\u0159ebitel\u016f chce vid\u011bt v\u011bt\u0161\u00ed vyu\u017eit\u00ed QR k\u00f3d\u016f<\/strong>, data jasn\u011b ukazuj\u00ed, \u017ee publikum je vn\u00edmav\u00e9. Skepticismus, kter\u00fd n\u00e1sledoval po d\u0159\u00edv\u011bj\u0161\u00ed ne\u00fasp\u011b\u0161n\u00e9 vln\u011b QR k\u00f3d\u016f v \u00e9\u0159e p\u0159ed chytr\u00fdmi telefony, se z velk\u00e9 \u010d\u00e1sti rozplynul. Market\u00e9\u0159i, kte\u0159\u00ed se vyh\u00fdbali QR k\u00f3d\u016fm kv\u016fli obav\u00e1m z t\u0159en\u00ed s publikem, maj\u00ed m\u00e9n\u011b d\u016fvod\u016f se zdr\u017eovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kan\u00e1ly nejv\u00edce spojen\u00e9 se zapojen\u00edm spot\u0159ebitel\u016f do QR k\u00f3d\u016f zahrnuj\u00ed obaly potravin a n\u00e1poj\u016f, platby a maloobchodn\u00ed prost\u0159ed\u00ed. Pokud p\u016fsob\u00edte v kter\u00e9mkoli z t\u011bchto prostor\u016f, behavior\u00e1ln\u00ed data siln\u011b podporuj\u00ed integraci QR k\u00f3d\u016f. Pro praktick\u00e9 pokyny, jak za\u010d\u00edt, je zde <a href=\"https:\/\/pageloot.com\/cs\/blog\/qr-codes-for-small-business-marketing\/\">pr\u016fvodce marketingem QR k\u00f3d\u016f pro mal\u00e9 podniky<\/a> pokr\u00fdv\u00e1 z\u00e1klady, ani\u017e by p\u0159edpokl\u00e1dal velk\u00fd rozpo\u010det nebo technick\u00fd t\u00fdm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vyu\u017eit\u00ed \u010d\u00edsel v praxi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fd\u0161e uveden\u00e9 statistiky popisuj\u00ed kan\u00e1l, kter\u00fd p\u0159e\u0161el z experiment\u00e1ln\u00edho na o\u010dek\u00e1van\u00fd. QR k\u00f3dy pou\u017e\u00edv\u00e1 t\u00e9m\u011b\u0159 ka\u017ed\u00fd market\u00e9r, skenuje je zhruba t\u0159etina populace USA a jsou st\u00e1le v\u00edce v\u00e1z\u00e1ny na strategie dat prvn\u00ed strany, kter\u00e9 \u0159e\u0161\u00ed \u0161ir\u0161\u00ed posuny v digit\u00e1ln\u00edm marketingu \u0159\u00edzen\u00e9 ochranou soukrom\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Praktick\u00fd z\u00e1v\u011br: ot\u00e1zka pro v\u011bt\u0161inu market\u00e9r\u016f ji\u017e nen\u00ed <em>zda<\/em> pou\u017e\u00edvat QR k\u00f3dy, ale <em>kam<\/em> je um\u00edstit, <em>co<\/em> jak m\u011b\u0159it, a <em>jak<\/em> jak iterovat na z\u00e1klad\u011b dat o v\u00fdkonu. Dynamick\u00e9 QR k\u00f3dy jsou zde obzvl\u00e1\u0161t\u011b u\u017eite\u010dn\u00e9 \u2013 umo\u017e\u0148uj\u00ed v\u00e1m aktualizovat c\u00edlovou URL bez p\u0159etisku, spou\u0161t\u011bt A\/B testy na vstupn\u00edch str\u00e1nk\u00e1ch a shroma\u017e\u010fovat analytiku na \u00farovni skenov\u00e1n\u00ed nap\u0159\u00ed\u010d ka\u017ed\u00fdm um\u00edst\u011bn\u00edm.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Za\u010dn\u011bte sledovat v\u00fdkon QR k\u00f3d\u016f nap\u0159\u00ed\u010d kampan\u011bmi<\/strong> Pou\u017eijte <a href=\"https:\/\/pageloot.com\/cs\/dynamic-qr-code-generator\/\">Dynamick\u00fd QR k\u00f3d<\/a> a vytvo\u0159te sledovateln\u00e9, editovateln\u00e9 QR k\u00f3dy pro va\u0161i dal\u0161\u00ed kampa\u0148 a z\u00edskejte data v re\u00e1ln\u00e9m \u010dase o skenech, lokac\u00edch a za\u0159\u00edzen\u00edch od prvn\u00edho dne.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Pro strategie specifick\u00e9 pro dan\u00e9 odv\u011btv\u00ed a dal\u0161\u00ed pokyny prozkoumejte <a href=\"https:\/\/pageloot.com\/cs\/industry\/\">\u0159e\u0161en\u00ed QR k\u00f3d\u016f Pageloot podle odv\u011btv\u00ed<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-ff0d7ac32def\"><strong class=\"schema-faq-question\">Jak\u00e1 je realistick\u00e1 m\u00edra skenov\u00e1n\u00ed QR k\u00f3du pro tiskov\u00fd marketing?<\/strong> <p class=\"schema-faq-answer\">M\u00edra skenov\u00e1n\u00ed siln\u011b z\u00e1vis\u00ed na um\u00edst\u011bn\u00ed, designu a kontextu. Pro balen\u00ed produkt\u016f v dob\u0159e veden\u00fdch kampan\u00edch je typick\u00e1 m\u00edra proskenov\u00e1n\u00ed 4\u201312 %. Pro jin\u00e1 tiskov\u00e1 um\u00edst\u011bn\u00ed, jako jsou let\u00e1ky nebo plak\u00e1ty, se v\u00fdsledky li\u0161\u00ed na z\u00e1klad\u011b s\u00edly v\u00fdzvy k akci a nab\u00edzen\u00e9 pob\u00eddky. Kampan\u011b s jasn\u00fdmi, p\u0159esv\u011bd\u010div\u00fdmi d\u016fvody ke skenov\u00e1n\u00ed d\u016fsledn\u011b p\u0159ekon\u00e1vaj\u00ed ty bez nich.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-e8e97d01b7b5\"><strong class=\"schema-faq-question\">Jak m\u011b\u0159\u00edm konverze QR k\u00f3du v marketingov\u00e9 kampani?<\/strong> <p class=\"schema-faq-answer\">Konverzn\u00ed pom\u011br se vypo\u010d\u00edt\u00e1 jako dokon\u010den\u00e9 akce d\u011bleno unik\u00e1tn\u00edmi skeny, vyn\u00e1sobeno 100. Pro p\u0159esn\u00e9 sledov\u00e1n\u00ed toho pot\u0159ebujete dynamick\u00e9 QR k\u00f3dy s vestav\u011bnou anal\u00fdzou, v kombinaci se vstupn\u00ed str\u00e1nkou, kter\u00e1 zaznamen\u00e1v\u00e1 c\u00edlovou akci \u2013 jako je odesl\u00e1n\u00ed formul\u00e1\u0159e, n\u00e1kup nebo p\u0159ihl\u00e1\u0161en\u00ed. P\u0159id\u00e1n\u00ed parametr\u016f UTM v\u00e1m umo\u017en\u00ed propojit provoz generovan\u00fd QR k\u00f3dy s konkr\u00e9tn\u00edmi kampan\u011bmi uvnit\u0159 Google Analytics. Viz kompletn\u00ed pr\u016fvodce sledov\u00e1n\u00edm sken\u016f QR k\u00f3d\u016f a anal\u00fdzou pro podrobn\u00fd p\u0159\u00edstup.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-a29ae1f277a6\"><strong class=\"schema-faq-question\">Jsou QR k\u00f3dy \u00fa\u010dinn\u00e9 pro sb\u011br prvostran\u00fdch dat?<\/strong> <p class=\"schema-faq-answer\">Ano \u2013 95 % podnik\u016f nyn\u00ed pou\u017e\u00edv\u00e1 QR k\u00f3dy konkr\u00e9tn\u011b pro sb\u011br dat prvn\u00ed strany. Kdy\u017e u\u017eivatel naskenuje k\u00f3d a vypln\u00ed formul\u00e1\u0159 nebo registraci, tato interakce je p\u0159\u00edmo p\u0159ips\u00e1na konkr\u00e9tn\u00edmu fyzick\u00e9mu kontaktn\u00edmu bodu. Na rozd\u00edl od sledov\u00e1n\u00ed zalo\u017een\u00e9ho na souborech cookie se tato data nespol\u00e9haj\u00ed na nastaven\u00ed prohl\u00ed\u017ee\u010de a jsou shroma\u017e\u010fov\u00e1na s jasn\u00fdm z\u00e1m\u011brem u\u017eivatele, co\u017e je \u010din\u00ed spolehliv\u011bj\u0161\u00edmi a kompatibiln\u011bj\u0161\u00edmi s vyv\u00edjej\u00edc\u00edmi se standardy ochrany soukrom\u00ed.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Prozkoumejte marketingov\u00e9 statistiky a srovn\u00e1vac\u00ed ukazatele QR k\u00f3d\u016f pro rok 2025. Zjist\u011bte o p\u0159ijet\u00ed spot\u0159ebiteli, m\u00ed\u0159e skenov\u00e1n\u00ed a pro\u010d v\u00edce ne\u017e 90 % market\u00e9r\u016f pou\u017e\u00edv\u00e1 QR k\u00f3dy v kampan\u00edch.<\/p>","protected":false},"author":17,"featured_media":55346,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1593],"tags":[],"class_list":["post-55464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>QR Code Marketing Statistics: Key Data and Benchmarks for 2026<\/title>\n<meta name=\"description\" content=\"Explore 2025 QR code marketing statistics and benchmarks. Learn about consumer adoption, scan rates, and why over 90% of marketers use QR codes in campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/cs\/qr-news\/qr-code-marketing-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QR Code Marketing Statistics: Key Data and Benchmarks for 2026\" \/>\n<meta property=\"og:description\" content=\"Explore 2025 QR code marketing statistics and benchmarks. 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For other print placements such as flyers or posters, results vary based on the strength of the call-to-action and the incentive offered. Campaigns with clear, compelling reasons to scan consistently outperform those without.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#faq-question-e8e97d01b7b5","position":2,"url":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#faq-question-e8e97d01b7b5","name":"Jak m\u011b\u0159\u00edm konverze QR k\u00f3du v marketingov\u00e9 kampani?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Conversion rate is calculated as completed actions divided by unique scans, multiplied by 100. To track this accurately, you need dynamic QR codes with built-in analytics, combined with a landing page that records the target action \u2013 such as a form submission, purchase, or opt-in. Adding UTM parameters lets you tie QR-driven traffic to specific campaigns inside Google Analytics. See the full guide on tracking QR code scans and analytics for a step-by-step approach.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#faq-question-a29ae1f277a6","position":3,"url":"https:\/\/pageloot.com\/ro\/qr-news\/qr-code-marketing-statistics\/#faq-question-a29ae1f277a6","name":"Jsou QR k\u00f3dy \u00fa\u010dinn\u00e9 pro sb\u011br prvostran\u00fdch dat?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes \u2013 95% of businesses now use QR codes specifically for first-party data capture. When a user scans a code and completes a form or registration, that interaction is directly attributed to a specific physical touchpoint. Unlike cookie-based tracking, this data doesn't rely on browser settings and is collected with clear user intent, making it more reliable and more compatible with evolving privacy standards.","inLanguage":"cs"},"inLanguage":"cs"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/55464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/comments?post=55464"}],"version-history":[{"count":0,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/55464\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/media\/55346"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/media?parent=55464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/categories?post=55464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/tags?post=55464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}