{"id":47081,"date":"2025-09-20T02:34:32","date_gmt":"2025-09-20T02:34:32","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/ultimate-guide-to-qr-code-placement-in-marketing\/"},"modified":"2026-10-23T06:01:18","modified_gmt":"2026-10-23T06:01:18","slug":"ultimate-guide-to-qr-code-placement-in-marketing","status":"publish","type":"post","link":"https:\/\/pageloot.com\/cs\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/","title":{"rendered":"Kam um\u00edstit QR k\u00f3dy na marketingov\u00fdch materi\u00e1lech"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Osv\u011bd\u010den\u00e9 postupy pro um\u00edst\u011bn\u00ed QR k\u00f3du se \u0159\u00edd\u00ed p\u011bti pravidly. Vytiskn\u011bte k\u00f3d o velikosti minim\u00e1ln\u011b 2 x 2 cm (0,8 x 0,8 palce), zachovejte tichou z\u00f3nu \u010dty\u0159 modul\u016f na ka\u017ed\u00e9 stran\u011b, pou\u017eijte tmav\u00e9 moduly na sv\u011btl\u00e9m pozad\u00ed, um\u00edst\u011bte jej na rovn\u00fd matn\u00fd povrch v pohodln\u00e9 v\u00fd\u0161ce a p\u0159idejte k n\u011bmu kr\u00e1tkou v\u00fdzvu k akci. Ka\u017ed\u00fd ti\u0161t\u011bn\u00fd n\u00e1hled otestujte minim\u00e1ln\u011b dv\u011bma telefony p\u0159ed cel\u00fdm tiskem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tato p\u0159\u00edru\u010dka se zab\u00fdv\u00e1 pravidly a pokyny pro design QR k\u00f3d\u016f ohledn\u011b velikosti, kontrastu a povrchu, kam k\u00f3d um\u00edstit na jednotliv\u00e9 typy materi\u00e1l\u016f, jak inzerovat pomoc\u00ed QR k\u00f3d\u016f a co je pot\u0159eba pro c\u00edlovou str\u00e1nku za k\u00f3dem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Osv\u011bd\u010den\u00e9 postupy pro QR k\u00f3dy ve zkratce<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Velikost:<\/strong> alespo\u0148 2 x 2 cm (0,8 x 0,8 palce) pro p\u0159\u00edru\u010dn\u00ed p\u0159edm\u011bty. Pro v\u011bt\u0161\u00ed vzd\u00e1lenost pou\u017eijte 1 palec \u0161\u00ed\u0159ky k\u00f3du na ka\u017ed\u00fdch 10 palc\u016f skenovac\u00ed vzd\u00e1lenosti.<\/li>\n<li><strong>Tich\u00e1 z\u00f3na:<\/strong> pr\u00e1zdn\u00fd okraj o minim\u00e1ln\u011b \u010dty\u0159ech modulech na v\u0161ech \u010dty\u0159ech stran\u00e1ch. \u017d\u00e1dn\u00fd text, \u010d\u00e1ry ani o\u0159ezov\u00e9 zna\u010dky uvnit\u0159.<\/li>\n<li><strong>Kontrast:<\/strong> tmav\u00fd k\u00f3d na sv\u011btl\u00e9m pozad\u00ed. Nikdy jej neinvertujte ani nepou\u017e\u00edvejte sv\u011btl\u00fd k\u00f3d na tmav\u00e9m pozad\u00ed, pokud jste jej netestovali na n\u011bkolika telefonech.<\/li>\n<li><strong>Povrch:<\/strong> rovn\u00fd a matn\u00fd. Vyhn\u011bte se p\u0159ehyb\u016fm, \u0161v\u016fm, k\u0159ivk\u00e1m, odlesk\u016fm a leskl\u00e9 laminaci.<\/li>\n<li><strong>V\u00fdzva k akci:<\/strong> \u0159ekn\u011bte lidem, pro\u010d skenovat, nap\u0159\u00edklad \u201eNaskenujte pro zobrazen\u00ed menu\u201c.<\/li>\n<li><strong>C\u00edl:<\/strong> str\u00e1nka p\u0159izp\u016fsoben\u00e1 pro mobily, kter\u00e1 se rychle na\u010d\u00edt\u00e1 a odpov\u00edd\u00e1 tomu, co slibovala v\u00fdzva k akci.<\/li>\n<li><strong>Testov\u00e1n\u00ed:<\/strong> naskenujte fin\u00e1ln\u00ed n\u00e1hled na iPhonu a telefonu Android, za sv\u011btla, kde bude k\u00f3d pou\u017e\u00edv\u00e1n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Technick\u00e9 normy pro velikost a pozorovac\u00ed vzd\u00e1lenost<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR k\u00f3d, kter\u00fd je p\u0159\u00edli\u0161 mal\u00fd nebo rozmazan\u00fd, nebude mo\u017en\u00e9 naskenovat. Pro materi\u00e1ly dr\u017een\u00e9 v ruce zbl\u00edzka je praktick\u00e1 minim\u00e1ln\u00ed velikost 2 x 2 cm (0,8 x 0,8 palce). Pro v\u011bt\u0161\u00ed materi\u00e1ly prohl\u00ed\u017een\u00e9 z d\u00e1lky, nap\u0159\u00edklad z druh\u00e9 strany m\u00edstnosti nebo ulice, pou\u017eijte pravidlo 10:1: povolte alespo\u0148 1 palec \u0161\u00ed\u0159ky k\u00f3du na ka\u017ed\u00fdch 10 palc\u016f skenovac\u00ed vzd\u00e1lenosti. Plak\u00e1t, kter\u00fd lid\u00e9 \u010dtou z 5 stop, pot\u0159ebuje k\u00f3d \u0161irok\u00fd alespo\u0148 6 palc\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro komer\u010dn\u00ed tisk exportujte grafiku jako vektorov\u00fd soubor, nap\u0159\u00edklad SVG, EPS nebo PDF. Vektorov\u00e9 soubory z\u016fst\u00e1vaj\u00ed ostr\u00e9 v jak\u00e9koli velikosti, zat\u00edmco rastrov\u00e9 obr\u00e1zky se p\u0159i zv\u011bt\u0161en\u00ed rozma\u017eou. Pokud mus\u00edte pou\u017e\u00edt rastrov\u00fd obr\u00e1zek, nap\u0159\u00edklad PNG, exportujte jej ve velikosti dostate\u010dn\u00e9 pro 300 DPI p\u0159i kone\u010dn\u00e9 tiskov\u00e9 velikosti. P\u0159e\u010dt\u011bte si na\u0161e <a href=\"https:\/\/pageloot.com\/cs\/how-to\/qr-code-size-guide\/\">pr\u016fvodci velikost\u00ed QR k\u00f3d\u016f<\/a> pro kontrolu spr\u00e1vn\u00fdch rozm\u011br\u016f pro ka\u017ed\u00fd form\u00e1t.<\/p>\n\n\n\n<figure>\n<table>\n<thead>\n<tr><th>Typ um\u00edst\u011bn\u00ed<\/th><th>Doporu\u010den\u00e1 velikost<\/th><th>Vzd\u00e1lenost prohl\u00ed\u017een\u00ed<\/th><th>\u00darove\u0148 opravy chyb<\/th><\/tr>\n<\/thead>\n<tbody>\n<tr><td>Vizitky<\/td><td>2 x 2 cm (0,8 x 0,8 palce)<\/td><td>Ru\u010dn\u00ed (do 1 stopy)<\/td><td>\u00darove\u0148 L nebo M<\/td><\/tr>\n<tr><td>Let\u00e1ky a bro\u017eury<\/td><td>3 x 3 cm (1,2 x 1,2 palce)<\/td><td>D\u00e9lka pa\u017ee (1 a\u017e 2 stopy)<\/td><td>\u00darove\u0148 M<\/td><\/tr>\n<tr><td>Obaly produkt\u016f<\/td><td>3 x 3 cm (1,2 x 1,2 palce)<\/td><td>Ru\u010dn\u00ed (1 a\u017e 2 stopy)<\/td><td>\u00darove\u0148 Q nebo H<\/td><\/tr>\n<tr><td>Plak\u00e1ty a displeje<\/td><td>10 x 10 cm (4 x 4 palce)<\/td><td>Z p\u011b\u0161\u00ed vzd\u00e1lenosti (3 a\u017e 7 stop)<\/td><td>\u00darove\u0148 M<\/td><\/tr>\n<tr><td>Billboardy a bannery<\/td><td>40 x 40 cm (16 x 16 palc\u016f) nebo v\u011bt\u0161\u00ed<\/td><td>Velk\u00e1 vzd\u00e1lenost (15+ stop)<\/td><td>\u00darove\u0148 H<\/td><\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Korekce chyb umo\u017e\u0148uje skeneru p\u0159e\u010d\u00edst k\u00f3d, i kdy\u017e je jeho \u010d\u00e1st po\u0161kozen\u00e1 nebo zakryt\u00e1. \u00darove\u0148 L obnov\u00ed asi 7 % dat, M asi 15 %, Q asi 25 % a H asi 30 %. Vy\u0161\u0161\u00ed \u00farovn\u011b zp\u016fsobuj\u00ed hust\u0161\u00ed vzor, tak\u017ee k\u00f3d s dlouhou URL adresou na \u00farovni H pot\u0159ebuje v\u011bt\u0161\u00ed tiskovou velikost, aby z\u016fstal \u010diteln\u00fd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pravidla designu QR k\u00f3d\u016f: Kontrast, Tich\u00e9 z\u00f3ny a V\u00fdb\u011br povrchu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Skenery \u010dtou QR k\u00f3d detekc\u00ed rozd\u00edlu mezi tmav\u00fdmi moduly a sv\u011btl\u00fdm prostorem kolem nich. \u010cern\u00e9 moduly na b\u00edl\u00e9m pozad\u00ed jsou nejbezpe\u010dn\u011bj\u0161\u00ed volbou. Barvy zna\u010dky funguj\u00ed, pokud tmav\u00e9 moduly z\u016fstanou z\u0159eteln\u011b tmav\u0161\u00ed ne\u017e pozad\u00ed. Zkontrolujte v\u00fdsledek p\u0159eveden\u00edm sv\u00e9ho designu do stup\u0148\u016f \u0161edi: pokud k\u00f3d vypad\u00e1 vybledle, bude m\u00edt probl\u00e9m i fotoapar\u00e1t telefonu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Udr\u017eujte pop\u0159ed\u00ed tmav\u0161\u00ed ne\u017e pozad\u00ed. K\u00f3dy se sv\u011btl\u00fdm pop\u0159ed\u00edm na tmav\u00e9m pozad\u00ed (invertovan\u00e9) nefunguj\u00ed v mnoha star\u0161\u00edch skenovac\u00edch aplikac\u00edch.<\/li>\n<li>Nepou\u017e\u00edvejte \u010dervenou na tmav\u00e9m pozad\u00ed ani dv\u011b barvy podobn\u00e9ho jasu.<\/li>\n<li>Na ka\u017ed\u00e9 stran\u011b ponechte tichou z\u00f3nu o velikosti alespo\u0148 \u010dty\u0159 modul\u016f. Text, okraje, fotografie a o\u0159ezov\u00e9 zna\u010dky uvnit\u0159 tohoto okraje mohou zabr\u00e1nit skenov\u00e1n\u00ed.<\/li>\n<li>K\u00f3d neroztahujte. Udr\u017eujte ho dokonale \u010dtvercov\u00fd.<\/li>\n<li>Vyhn\u011bte se leskl\u00e9mu lamin\u00e1tu, leskl\u00e9 f\u00f3lii a sklu, kter\u00e9 odr\u00e1\u017e\u00ed sv\u011btlo. Pou\u017eijte matn\u00fd pap\u00edr nebo matnou laminaci.<\/li>\n<li>Pokud p\u0159id\u00e1te logo, udr\u017eujte ho mal\u00e9 a uprost\u0159ed a pou\u017eijte vy\u0161\u0161\u00ed \u00farove\u0148 korekce chyb.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mnoho ne\u00fasp\u011b\u0161n\u00fdch skenov\u00e1n\u00ed poch\u00e1z\u00ed z n\u011bkolika opakovan\u00fdch chyb. Vyhn\u011bte se t\u011bmto <a href=\"https:\/\/pageloot.com\/cs\/blog\/qr-code-placement-mistakes\/\">b\u011b\u017en\u00e9 chyby p\u0159i um\u00edst\u011bn\u00ed QR k\u00f3du<\/a> p\u0159ed tiskem.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/staging.pageloot.com\/wp-content\/uploads\/2026\/09\/simple-square-infographic-on-a-white-background-with-black-text-and-blue-and-lig-2470-74c79b543197-43aaf77c3301.webp\" alt=\"Pr\u016fvodce um\u00edst\u011bn\u00edm QR k\u00f3du\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Nejlep\u0161\u00ed postupy pro um\u00edst\u011bn\u00ed QR k\u00f3d\u016f nap\u0159\u00ed\u010d tiskov\u00fdmi a zobrazovac\u00edmi form\u00e1ty<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um\u00edst\u011bn\u00ed rozhoduje o tom, zda si lid\u00e9 k\u00f3du v\u016fbec v\u0161imnou. Um\u00edst\u011bte jej tam, kam se lid\u00e9 ji\u017e d\u00edvaj\u00ed a kde mohou stabiln\u011b dr\u017eet telefon. P\u0159idejte k n\u011bmu kr\u00e1tk\u00fd n\u00e1vod, proto\u017ee lid\u00e9 neskenuj\u00ed to, \u010demu nerozum\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Let\u00e1ky, bro\u017eury a p\u0159\u00edm\u00e1 po\u0161ta<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um\u00edst\u011bte k\u00f3d tam, kde \u010dten\u00e1\u0159 do\u010dte, nap\u0159\u00edklad do prav\u00e9ho doln\u00edho rohu nebo na posledn\u00ed panel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Um\u00edst\u011bte <a href=\"https:\/\/pageloot.com\/cs\/qr-codes-on\/flyers\/\">QR k\u00f3dy na let\u00e1c\u00edch<\/a> vedle hlavn\u00ed nab\u00eddky a udr\u017eujte je d\u00e1l od o\u0159\u00edznut\u00fdch okraj\u016f pap\u00edru.<\/li>\n<li>M\u00edsto <a href=\"https:\/\/pageloot.com\/cs\/qr-codes-on\/brochures\/\">QR k\u00f3dy na bro\u017eur\u00e1ch<\/a> uvnit\u0159 jednoho panelu. Neumis\u0165ujte k\u00f3d p\u0159es ohyb nebo p\u0159ehyb, proto\u017ee se vzor oh\u00fdb\u00e1 a l\u00e1me.<\/li>\n<li>U p\u0159\u00edm\u00e9 po\u0161ty udr\u017eujte k\u00f3d mimo po\u0161tovn\u00ed otisk a volnou z\u00f3nu pro \u010d\u00e1rov\u00fd k\u00f3d, jak vy\u017eaduje va\u0161e po\u0161tovn\u00ed slu\u017eba. Zkontrolujte pravidla u sv\u00e9 tisk\u00e1rny.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Obaly produkt\u016f a etikety<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Obaly se k lidem dostanou po n\u00e1kupu, co\u017e se hod\u00ed pro instala\u010dn\u00ed videa, registraci z\u00e1ruky a nab\u00eddky k op\u011btovn\u00e9 objedn\u00e1vce:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Um\u00edst\u011bte <a href=\"https:\/\/pageloot.com\/cs\/qr-codes-on\/product-packaging\/\">QR k\u00f3dy na obalech produkt\u016f<\/a> na rovn\u00e9m panelu, ne na zaoblen\u00e9m rohu nebo \u00fazk\u00e9m hrdle.<\/li>\n<li>Pou\u017eijte \u00farove\u0148 opravy chyb Q nebo H, aby byl k\u00f3d st\u00e1le \u010diteln\u00fd i po po\u0161kr\u00e1b\u00e1n\u00ed, vlhkosti nebo manipulaci.<\/li>\n<li>Udr\u017eujte k\u00f3d d\u00e1l od trhac\u00edch p\u00e1sk\u016f, \u0161v\u016f a cenov\u00fdch n\u00e1lepek, kter\u00e9 by ho mohly \u010d\u00e1ste\u010dn\u011b zakr\u00fdt.<\/li>\n<li>Na lahv\u00edch a plechovk\u00e1ch udr\u017eujte k\u00f3d dostate\u010dn\u011b mal\u00fd, aby se ve\u0161el na nejplo\u0161\u0161\u00ed \u010d\u00e1st. K\u00f3d, kter\u00fd se p\u0159\u00edli\u0161 obep\u00edn\u00e1 kolem k\u0159ivky, se nenasn\u00edm\u00e1.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Plak\u00e1ty, v\u00fdlohy a ve\u0159ejn\u00e9 obrazovky<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zna\u010dky mus\u00ed fungovat pro lidi, kte\u0159\u00ed jdou nebo stoj\u00ed n\u011bkolik stop daleko:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Um\u00edst\u011bte <a href=\"https:\/\/pageloot.com\/cs\/qr-codes-on\/posters\/\">QR k\u00f3dy na plak\u00e1tech<\/a> ve v\u00fd\u0161i o\u010d\u00ed, zhruba 3,5 a\u017e 5,5 stopy od zem\u011b, aby se nikdo nemusel oh\u00fdbat nebo natahovat.<\/li>\n<li>Udr\u017eujte <a href=\"https:\/\/pageloot.com\/cs\/qr-codes-on\/displays-and-screens\/\">QR k\u00f3dy na displej\u00edch a obrazovk\u00e1ch<\/a> na obrazovce dostate\u010dn\u011b dlouho k naskenov\u00e1n\u00ed. Deset sekund je bezpe\u010dn\u00e9 minimum a statick\u00fd k\u00f3d, kter\u00fd z\u016fst\u00e1v\u00e1 viditeln\u00fd, je lep\u0161\u00ed ne\u017e ten v pohybliv\u00e9 animaci.<\/li>\n<li>Dodr\u017eujte z\u00e1klady <a href=\"https:\/\/pageloot.com\/cs\/how-to\/use-qr-codes-in-print-media\/\">pou\u017e\u00edv\u00e1n\u00ed QR k\u00f3d\u016f v ti\u0161t\u011bn\u00fdch m\u00e9di\u00edch<\/a> a zobrazte jeden k\u00f3d na zna\u010dku, aby si kamera nemusela vyb\u00edrat.<\/li>\n<li>Neumis\u0165ujte k\u00f3dy tam, kde se lid\u00e9 nemohou zastavit, nap\u0159\u00edklad na jedouc\u00ed vozidlo, vysok\u00fd billboard nebo okno daleko od chodn\u00edku.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Jak inzerovat pomoc\u00ed QR k\u00f3d\u016f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete-li inzerovat pomoc\u00ed QR k\u00f3d\u016f, pova\u017eujte ka\u017ed\u00fd k\u00f3d za kr\u00e1tkou reklamu s jedn\u00edm c\u00edlem. Vyberte um\u00edst\u011bn\u00ed, napi\u0161te v\u00fdzvu k akci, ode\u0161lete lidi na jednu konkr\u00e9tn\u00ed str\u00e1nku a zm\u011b\u0159te v\u00fdsledek. Pou\u017eijte tento postup:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Vyberte jeden c\u00edl pro ka\u017ed\u00fd k\u00f3d, nap\u0159\u00edklad kup\u00f3n, menu, recenzi nebo str\u00e1nku produktu.<\/li>\n<li>Vygenerujte k\u00f3d s ji\u017e nastaven\u00fdm c\u00edlem. Nepos\u00edlejte lidi na domovskou str\u00e1nku, kdy\u017e jste sl\u00edbili kup\u00f3n.<\/li>\n<li>Um\u00edst\u011bte jej podle v\u00fd\u0161e uveden\u00fdch pravidel pro velikost a povrch a p\u0159idejte v\u00fdzvu k akci s v\u00fdhodou, nap\u0159\u00edklad \u201eNaskenujte pro 15% slevu na prvn\u00ed objedn\u00e1vku\u201c.<\/li>\n<li>Pou\u017eijte jin\u00fd k\u00f3d pro ka\u017ed\u00e9 um\u00edst\u011bn\u00ed (let\u00e1k, okno, bal\u00ed\u010dek), abyste mohli zjistit, kter\u00fd funguje.<\/li>\n<li>Vytiskn\u011bte jeden zku\u0161ebn\u00ed tisk, naskenujte ho dv\u011bma telefony a teprve pot\u00e9 objednejte pln\u00fd n\u00e1klad.<\/li>\n<li>Zkontrolujte po\u010det skenov\u00e1n\u00ed po t\u00fddnu nebo dvou a p\u0159esu\u0148te rozpo\u010det na um\u00edst\u011bn\u00ed, kter\u00e1 z\u00edsk\u00e1vaj\u00ed skenov\u00e1n\u00ed.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Dobr\u00e1 m\u00edsta pro inzerci s QR k\u00f3dy zahrnuj\u00ed v\u00fdlohy obchod\u016f, stoln\u00ed stoj\u00e1nky, \u00fa\u010dtenky, doru\u010dovac\u00ed krabice, cedule na akce, veletr\u017en\u00ed st\u00e1nky a p\u0159\u00edmou po\u0161tu. Slab\u00e1 m\u00edsta zahrnuj\u00ed cokoli v pohybu, cokoli nad \u00farovn\u00ed o\u010d\u00ed a kdekoli bez mobiln\u00edho sign\u00e1lu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zv\u00fd\u0161en\u00ed po\u010dtu skenov\u00e1n\u00ed pomoc\u00ed r\u00e1me\u010dk\u016f s v\u00fdzvou k akci<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00f3d bez kontextu ned\u00e1v\u00e1 lidem d\u016fvod vyt\u00e1hnout telefon. Um\u00edst\u011bte vedle n\u011bj kr\u00e1tkou v\u00fdzvu k akci. P\u0159\u00edklady, kter\u00e9 funguj\u00ed: \u201eNaskenujte pro zobrazen\u00ed menu\u201c, \u201eNaskenujte pro rezervaci stolu\u201c, \u201eNaskenujte pro 15% slevu\u201c, \u201eNaskenujte pro zanech\u00e1n\u00ed recenze\u201c. Um\u00edst\u011bte text p\u0159\u00edmo nad nebo pod k\u00f3d, ve velikosti, kterou lid\u00e9 mohou p\u0159e\u010d\u00edst ze stejn\u00e9 vzd\u00e1lenosti jako k\u00f3d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Logo uprost\u0159ed m\u016f\u017ee pomoci lidem d\u016fv\u011b\u0159ovat k\u00f3du. Pou\u017eijte <a href=\"https:\/\/pageloot.com\/cs\/qr-code-generator-with-logo\/\">QR k\u00f3d s logem gener\u00e1tor<\/a>, ponechte logo mal\u00e9 a po jeho p\u0159id\u00e1n\u00ed k\u00f3d znovu otestujte. Vyti\u0161t\u011bn\u00ed kr\u00e1tk\u00e9 webov\u00e9 adresy pod k\u00f3dem d\u00e1v\u00e1 lidem, kte\u0159\u00ed nemohou skenovat, zp\u016fsob, jak ji zadat ru\u010dn\u011b.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/staging.pageloot.com\/wp-content\/uploads\/2026\/09\/simple-clean-illustration-square-format-white-background-with-blue-and-light-g-2169-2645d2c4dd79-d8aa0ead70d4.webp\" alt=\"Design CTA QR k\u00f3du\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Nejlep\u0161\u00ed postupy pro vstupn\u00ed str\u00e1nky s QR k\u00f3dem<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u011bt\u0161ina lid\u00ed skenuje na telefonu, jednou rukou, \u010dasto pomoc\u00ed mobiln\u00edch dat. Str\u00e1nka za k\u00f3dem rozhoduje, zda se skenov\u00e1n\u00ed stane z\u00e1kazn\u00edkem. Dodr\u017eujte tyto osv\u011bd\u010den\u00e9 postupy pro vstupn\u00ed str\u00e1nky s QR k\u00f3dem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nejprve vytv\u00e1\u0159ejte pro obrazovku telefonu. Pou\u017eijte velk\u00fd text a velk\u00e1 tla\u010d\u00edtka.<\/li>\n<li>Zajist\u011bte rychl\u00e9 na\u010d\u00edt\u00e1n\u00ed str\u00e1nky. Pou\u017e\u00edvejte mal\u00e9 obr\u00e1zky a vyhn\u011bte se velk\u00fdm vyskakovac\u00edm okn\u016fm nebo automaticky p\u0159ehr\u00e1van\u00fdm vide\u00edm.<\/li>\n<li>P\u0159izp\u016fsobte se v\u00fdzv\u011b k akci. Pokud cedule \u0159\u00edk\u00e1 &#8220;Naskenujte pro 15% slevu&#8221;, zobrazte slevu hned na prvn\u00ed obrazovce.<\/li>\n<li>Um\u00edst\u011bte jednu hlavn\u00ed akci nad z\u00e1hyb, nap\u0159\u00edklad jedno tla\u010d\u00edtko pro kup\u00f3n, rezervaci nebo vol\u00e1n\u00ed.<\/li>\n<li>Udr\u017eujte formul\u00e1\u0159e kr\u00e1tk\u00e9. Po\u017e\u00e1dejte o e-mailovou adresu nebo telefonn\u00ed \u010d\u00edslo, ne o cel\u00fd profil.<\/li>\n<li>Pou\u017e\u00edvejte https a ujist\u011bte se, \u017ee str\u00e1nka funguje bez p\u0159ihl\u00e1\u0161en\u00ed.<\/li>\n<li>Otestujte to na iPhone i Androidu, na mobiln\u00edch datech a nejen na kancel\u00e1\u0159sk\u00e9 Wi-Fi.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Sledov\u00e1n\u00ed zapojen\u00ed pomoc\u00ed dynamick\u00e9 technologie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Statick\u00fd QR k\u00f3d ukl\u00e1d\u00e1 webovou adresu p\u0159\u00edmo do vzoru. Nikdy nevypr\u0161\u00ed a funguje bez jak\u00e9koli slu\u017eby, co\u017e je dosta\u010duj\u00edc\u00ed pro trval\u00fd odkaz, jako je p\u0159ihl\u00e1\u0161en\u00ed k Wi-Fi nebo kontaktn\u00ed karta. Omezen\u00edm je, \u017ee adresu nelze po tisku zm\u011bnit. Pokud se str\u00e1nka p\u0159esune nebo nab\u00eddka skon\u010d\u00ed, ka\u017ed\u00fd vyti\u0161t\u011bn\u00fd k\u00f3d odkazuje na starou str\u00e1nku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamick\u00fd QR k\u00f3d odkazuje na kr\u00e1tk\u00fd odkaz, kter\u00fd m\u016f\u017eete kdykoli p\u0159esm\u011brovat, tak\u017ee vyti\u0161t\u011bn\u00fd k\u00f3d z\u016fst\u00e1v\u00e1 stejn\u00fd, zat\u00edmco c\u00edl se m\u011bn\u00ed. Zaznamen\u00e1v\u00e1 tak\u00e9 skeny, v\u010detn\u011b toho, kdy, kde a na jak\u00e9m typu za\u0159\u00edzen\u00ed. To v\u00e1m pom\u016f\u017ee porovnat let\u00e1k s v\u00fdv\u011bskou a sni\u017euje n\u00e1klady na dotisk, kdy\u017e se kampa\u0148 zm\u011bn\u00ed. Kr\u00e1tk\u00fd odkaz tak\u00e9 poskytuje jednodu\u0161\u0161\u00ed, m\u00e9n\u011b hust\u00fd vzor, kter\u00fd se snadn\u011bji skenuje v mal\u00fdch velikostech.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamick\u00e9 k\u00f3dy Pageloot p\u0159ich\u00e1zej\u00ed se 14denn\u00ed bezplatnou zku\u0161ebn\u00ed dobou a 30denn\u00ed z\u00e1rukou vr\u00e1cen\u00ed pen\u011bz na pl\u00e1ny, a pl\u00e1ny si m\u016f\u017eete prohl\u00e9dnout na <a href=\"https:\/\/pageloot.com\/cs\/pricing\/\">pageloot.com\/pricing<\/a>. Dynamick\u00fd k\u00f3d v m\u011bs\u00ed\u010dn\u00edm nebo ro\u010dn\u00edm pl\u00e1nu se stane neaktivn\u00edm po skon\u010den\u00ed pl\u00e1nu, tak\u017ee si vyberte dynamick\u00e9 k\u00f3dy pro kampan\u011b, kter\u00e9 pl\u00e1nujete udr\u017eovat v provozu.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Sledovat v\u00fdkon kampan\u011b<\/strong> Chcete zjistit, kter\u00e9 materi\u00e1ly generuj\u00ed nejv\u00edce sken\u016f? Pou\u017eijte <a href=\"https:\/\/pageloot.com\/cs\/dynamic-qr-code-generator\/\">Dynamick\u00fd QR k\u00f3d<\/a> k vytvo\u0159en\u00ed editovateln\u00fdch k\u00f3d\u016f, prohl\u00ed\u017een\u00ed anal\u00fdz skenov\u00e1n\u00ed a aktualizaci c\u00edlov\u00fdch URL bez nutnosti dotisku.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Shrnuto: zvolte velikost, kter\u00e1 odpov\u00edd\u00e1 pozorovac\u00ed vzd\u00e1lenosti, udr\u017eujte klidnou z\u00f3nu volnou, pou\u017e\u00edvejte vysok\u00fd kontrast, um\u00edst\u011bte k\u00f3d na rovn\u00fd povrch ve v\u00fd\u0161ce o\u010d\u00ed a napi\u0161te v\u00fdzvu k akci. Pot\u00e9 otestujte ti\u0161t\u011bn\u00fd n\u00e1hled p\u0159ed pln\u00fdm tiskem. Sv\u016fj k\u00f3d m\u016f\u017eete vytvo\u0159it a st\u00e1hnout pomoc\u00ed <a href=\"https:\/\/pageloot.com\/cs\/qr-code-generator\/\">Gener\u00e1tor QR k\u00f3d\u016f zdarma<\/a> na Pageloot.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-000000000001\"><strong class=\"schema-faq-question\">Jak\u00e9 jsou osv\u011bd\u010den\u00e9 postupy pro um\u00edst\u011bn\u00ed QR k\u00f3du?<\/strong> <p class=\"schema-faq-answer\">Um\u00edst\u011bte k\u00f3d na rovn\u00fd, matn\u00fd povrch v pohodln\u00e9 v\u00fd\u0161ce, alespo\u0148 2 x 2 cm pro ru\u010dn\u00ed p\u0159edm\u011bty, s klidovou z\u00f3nou \u010dty\u0159 modul\u016f na ka\u017ed\u00e9 stran\u011b. Um\u00edst\u011bte jej tam, kam se lid\u00e9 ji\u017e d\u00edvaj\u00ed, nap\u0159\u00edklad na konec let\u00e1ku nebo doprost\u0159ed plak\u00e1tu, a p\u0159idejte k n\u011bmu kr\u00e1tkou v\u00fdzvu k akci.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-000000000002\"><strong class=\"schema-faq-question\">Jak\u00e1 jsou z\u00e1kladn\u00ed pravidla pro design QR k\u00f3d\u016f?<\/strong> <p class=\"schema-faq-answer\">Pou\u017e\u00edvejte tmav\u00e9 moduly na sv\u011btl\u00e9m pozad\u00ed, udr\u017eujte k\u00f3d \u010dtvercov\u00fd a nedeformovan\u00fd, ponechte tichou z\u00f3nu alespo\u0148 \u010dty\u0159 modul\u016f a udr\u017eujte logo mal\u00e9 a vycentrovan\u00e9. Netiskn\u011bte na leskl\u00e9 nebo zak\u0159iven\u00e9 povrchy a otestujte ti\u0161t\u011bn\u00fd d\u016fkaz na v\u00edce ne\u017e jednom telefonu.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-000000000003\"><strong class=\"schema-faq-question\">Jak\u00e1 je minim\u00e1ln\u00ed doporu\u010den\u00e1 velikost pro ti\u0161t\u011bn\u00fd QR k\u00f3d?<\/strong> <p class=\"schema-faq-answer\">Praktick\u00e9 minimum pro ru\u010dn\u00ed materi\u00e1ly, jako jsou vizitky, je 2 x 2 cm (0,8 x 0,8 palce). U materi\u00e1l\u016f prohl\u00ed\u017een\u00fdch z d\u00e1lky pou\u017eijte pravidlo 10:1: 1 palec \u0161\u00ed\u0159ky k\u00f3du na ka\u017ed\u00fdch 10 palc\u016f skenovac\u00ed vzd\u00e1lenosti.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-000000000004\"><strong class=\"schema-faq-question\">Jak mohu inzerovat pomoc\u00ed QR k\u00f3d\u016f?<\/strong> <p class=\"schema-faq-answer\">Ka\u017ed\u00e9mu k\u00f3du dejte jeden c\u00edl, nasm\u011brujte ho na konkr\u00e9tn\u00ed str\u00e1nku, kter\u00e1 odpov\u00edd\u00e1 va\u0161\u00ed v\u00fdzv\u011b k akci, a um\u00edst\u011bte ho v \u00farovni o\u010d\u00ed na rovn\u00e9m povrchu. Pro ka\u017ed\u00e9 um\u00edst\u011bn\u00ed pou\u017eijte samostatn\u00fd k\u00f3d a po jednom a\u017e dvou t\u00fddnech porovnejte po\u010dty skenov\u00e1n\u00ed.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-000000000005\"><strong class=\"schema-faq-question\">Co d\u011bl\u00e1 dobrou vstupn\u00ed str\u00e1nku pro QR k\u00f3d?<\/strong> <p class=\"schema-faq-answer\">Str\u00e1nka, kter\u00e1 se rychle na\u010d\u00edt\u00e1 na telefonu, zobrazuje sl\u00edbenou nab\u00eddku na prvn\u00ed obrazovce, m\u00e1 jednu jasnou akci a nevy\u017eaduje p\u0159ihl\u00e1\u0161en\u00ed. Otestujte ji na iPhone a Androidu p\u0159es mobiln\u00ed data.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-000000000006\"><strong class=\"schema-faq-question\">M\u016f\u017eete um\u00edstit QR k\u00f3d na zak\u0159iven\u00fd povrch, jako je l\u00e1hev?<\/strong> <p class=\"schema-faq-answer\">Ano, ale k\u00f3d udr\u017eujte mal\u00fd a um\u00edst\u011bte jej na nejrovn\u011bj\u0161\u00ed \u010d\u00e1st povrchu. Pokud se k\u00f3d p\u0159\u00edli\u0161 obto\u010d\u00ed kolem k\u0159ivky, vzor se zkresl\u00ed a kamera jej nebude moci cel\u00fd p\u0159e\u010d\u00edst.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-000000000007\"><strong class=\"schema-faq-question\">Jak m\u016f\u017eete aktualizovat vyti\u0161t\u011bn\u00fd QR k\u00f3d, pokud se zm\u011bn\u00ed c\u00edlov\u00fd odkaz?<\/strong> <p class=\"schema-faq-answer\">Pou\u017eijte dynamick\u00fd QR k\u00f3d. Vyti\u0161t\u011bn\u00fd vzor z\u016fst\u00e1v\u00e1 stejn\u00fd a c\u00edl m\u011bn\u00edte ve sv\u00e9m \u00fa\u010dtu. Statick\u00fd QR k\u00f3d nelze po vyti\u0161t\u011bn\u00ed zm\u011bnit.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-000000000008\"><strong class=\"schema-faq-question\">Pro\u010d se m\u016fj vyti\u0161t\u011bn\u00fd QR k\u00f3d nenaskenuje?<\/strong> <p class=\"schema-faq-answer\">Nej\u010dast\u011bj\u0161\u00ed p\u0159\u00ed\u010diny jsou p\u0159\u00edli\u0161 mal\u00fd k\u00f3d, chyb\u011bj\u00edc\u00ed klidov\u00e1 z\u00f3na, n\u00edzk\u00fd kontrast, leskl\u00fd nebo zak\u0159iven\u00fd povrch a rozmazan\u00fd soubor s n\u00edzk\u00fdm rozli\u0161en\u00edm. Vytiskn\u011bte v\u011bt\u0161\u00ed testovac\u00ed kopii a zkontrolujte tyto body v uveden\u00e9m po\u0159ad\u00ed.<\/p> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Zjist\u011bte, kam um\u00edstit QR k\u00f3dy na let\u00e1c\u00edch, obalech a plak\u00e1tech, aby m\u011bly co nejv\u00edc sken\u016f. Dodr\u017eujte pravidla velikosti, kontrastu a strategick\u00e9ho um\u00edst\u011bn\u00ed.<\/p>","protected":false},"author":17,"featured_media":56377,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-47081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Where to Place QR Codes on Marketing Materials<\/title>\n<meta name=\"description\" content=\"Learn where to place QR codes on flyers, packaging, and posters for maximum scans. Follow sizing rules, contrast standards, and strategic positioning tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/cs\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where to Place QR Codes on Marketing Materials\" \/>\n<meta property=\"og:description\" content=\"Learn where to place QR codes on flyers, packaging, and posters for maximum scans. 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D\u00edky sv\u00fdm hlubok\u00fdm odborn\u00fdm znalostem, kter\u00e9 se v\u00edce ne\u017e 5 let t\u00fdkaj\u00ed v\u00fdhradn\u011b QR k\u00f3d\u016f, se Siim stal odborn\u00edkem v t\u00e9to oblasti. V\u00fdznamn\u011b se zasazuje o vyu\u017eit\u00ed technologie QR ke zjednodu\u0161en\u00ed a roz\u0161\u00ed\u0159en\u00ed digit\u00e1ln\u00edch interakc\u00ed. Jeho cesta v\u0161ak neza\u010dala jen zde. Siim m\u00e1 rozs\u00e1hl\u00e9 digit\u00e1ln\u00ed z\u00e1zem\u00ed s v\u00edce ne\u017e desetilet\u00fdmi solidn\u00edmi zku\u0161enostmi v oblasti softwaru jako slu\u017eby (SaaS), co\u017e sv\u011bd\u010d\u00ed o jeho hluboce zako\u0159en\u011bn\u00fdch znalostech v oblasti digit\u00e1ln\u00edch \u0159e\u0161en\u00ed.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/#faq-question-000000000001","position":1,"url":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/#faq-question-000000000001","name":"Jak\u00e9 jsou osv\u011bd\u010den\u00e9 postupy pro um\u00edst\u011bn\u00ed QR k\u00f3du?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Put the code on a flat, matte surface at a comfortable height, at least 2 x 2 cm for handheld items, with a quiet zone of four modules on every side. Place it where people already look, such as the end of a flyer or the center of a poster, and add a short call to action next to it.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/#faq-question-000000000002","position":2,"url":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/#faq-question-000000000002","name":"Jak\u00e1 jsou z\u00e1kladn\u00ed pravidla pro design QR k\u00f3d\u016f?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Use dark modules on a light background, keep the code square and unstretched, leave a quiet zone of at least four modules, and keep any logo small and centered. Do not print on glossy or curved surfaces, and test the printed proof on more than one phone.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/#faq-question-000000000003","position":3,"url":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/#faq-question-000000000003","name":"Jak\u00e1 je minim\u00e1ln\u00ed doporu\u010den\u00e1 velikost pro ti\u0161t\u011bn\u00fd QR k\u00f3d?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The practical minimum for handheld materials like business cards is 2 x 2 cm (0.8 x 0.8 inches). For materials viewed from a distance, use the 10:1 rule: 1 inch of code width for every 10 inches of scanning distance.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/#faq-question-000000000004","position":4,"url":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/#faq-question-000000000004","name":"Jak mohu inzerovat pomoc\u00ed QR k\u00f3d\u016f?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Give each code one goal, point it to a specific page that matches your call to action, and place it at eye level on a flat surface. Use a separate code for each placement and compare scan counts after one to two weeks.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/#faq-question-000000000005","position":5,"url":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/#faq-question-000000000005","name":"Co d\u011bl\u00e1 dobrou vstupn\u00ed str\u00e1nku pro QR k\u00f3d?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A page that loads fast on a phone, shows the promised offer on the first screen, has one clear action, and needs no login. Test it on iPhone and Android over mobile data.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/#faq-question-000000000006","position":6,"url":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/#faq-question-000000000006","name":"M\u016f\u017eete um\u00edstit QR k\u00f3d na zak\u0159iven\u00fd povrch, jako je l\u00e1hev?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, but keep the code small and put it on the flattest part of the surface. If the code wraps too far around a curve, the pattern distorts and the camera cannot read all of it.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/#faq-question-000000000007","position":7,"url":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/#faq-question-000000000007","name":"Jak m\u016f\u017eete aktualizovat vyti\u0161t\u011bn\u00fd QR k\u00f3d, pokud se zm\u011bn\u00ed c\u00edlov\u00fd odkaz?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Use a dynamic QR code. The printed pattern stays the same, and you change the destination in your account. A static QR code cannot be changed after printing.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/#faq-question-000000000008","position":8,"url":"https:\/\/pageloot.com\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/#faq-question-000000000008","name":"Pro\u010d se m\u016fj vyti\u0161t\u011bn\u00fd QR k\u00f3d nenaskenuje?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The most common causes are a code that is too small, a missing quiet zone, low contrast, a glossy or curved surface, and a blurry low-resolution file. Print a larger test copy and check these points in that order.","inLanguage":"cs"},"inLanguage":"cs"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/47081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/comments?post=47081"}],"version-history":[{"count":8,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/47081\/revisions"}],"predecessor-version":[{"id":56960,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/47081\/revisions\/56960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/media\/56377"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/media?parent=47081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/categories?post=47081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/tags?post=47081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}