{"id":46030,"date":"2025-09-10T02:46:06","date_gmt":"2025-09-10T02:46:06","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/utm-parameters-for-qr-codes-google-analytics-tips\/"},"modified":"2026-04-22T13:14:03","modified_gmt":"2026-04-22T13:14:03","slug":"utm-parameters-for-qr-codes-google-analytics-tips","status":"publish","type":"post","link":"https:\/\/pageloot.com\/cs\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/","title":{"rendered":"Jak p\u0159idat parametry UTM do QR k\u00f3d\u016f pro sledov\u00e1n\u00ed"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Sna\u017e\u00edte se zjistit, kter\u00e9 z va\u0161ich fyzick\u00fdch marketingov\u00fdch materi\u00e1l\u016f skute\u010dn\u011b generuj\u00ed n\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek? Bez \u0159\u00e1dn\u00e9ho sledov\u00e1n\u00ed se ka\u017ed\u00e9 skenov\u00e1n\u00ed z plak\u00e1tu nebo let\u00e1ku ztrat\u00ed v kategorii \u201cP\u0159\u00edm\u00e1\u201d n\u00e1v\u0161t\u011bvnost v Google Analytics, co\u017e znemo\u017e\u0148uje v\u00fdpo\u010det va\u0161\u00ed n\u00e1vratnosti investic. Tento pr\u016fvodce vysv\u011btluje, jak pou\u017e\u00edvat parametry UTM k p\u0159em\u011bn\u011b ka\u017ed\u00e9ho skenov\u00e1n\u00ed QR k\u00f3du na m\u011b\u0159iteln\u00e1 data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d v\u00e1\u0161 QR k\u00f3d pot\u0159ebuje parametry UTM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e u\u017eivatel naskenuje standardn\u00ed QR k\u00f3d, Google Analytics (konkr\u00e9tn\u011b GA4) m\u00e1 \u010dasto pot\u00ed\u017ee s identifikac\u00ed p\u016fvodu t\u00e9to n\u00e1v\u0161t\u011bvy. Proto\u017ee aplikace fotoapar\u00e1tu smartphonu otev\u00edr\u00e1 prohl\u00ed\u017ee\u010d p\u0159\u00edmo bez p\u0159ed\u00e1n\u00ed referen\u010dn\u00ed hlavi\u010dky, je relace obvykle kategorizov\u00e1na jako p\u0159\u00edm\u00e1 n\u00e1v\u0161t\u011bvnost. Toto technick\u00e9 omezen\u00ed ponech\u00e1v\u00e1 market\u00e9ry v nev\u011bdomosti, zda se n\u00e1v\u0161t\u011bvn\u00edk zapojil prost\u0159ednictv\u00edm <a href=\"https:\/\/pageloot.com\/cs\/qr-codes-on\/flyers\/\">QR k\u00f3dy na let\u00e1c\u00edch<\/a> nebo <a href=\"https:\/\/pageloot.com\/cs\/qr-codes-on\/business-cards\/\">QR k\u00f3d\u016f na vizitk\u00e1ch<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parametry UTM (Urchin Tracking Module) jsou jednoduch\u00e9 textov\u00e9 zna\u010dky p\u0159ipojen\u00e9 na konec URL adresy. Kdy\u017e n\u00e1v\u0161t\u011bvn\u00edk naskenuje k\u00f3d obsahuj\u00edc\u00ed tyto zna\u010dky, GA4 extrahuje informace a p\u0159i\u0159ad\u00ed relaci ke spr\u00e1vn\u00e9 kampani, zdroji a m\u00e9diu. Implementace tohoto nastaven\u00ed je prim\u00e1rn\u00edm z\u00e1kladem pro <a href=\"https:\/\/pageloot.com\/cs\/qr-code-marketing\/tracking-qr-codes\/\">sledov\u00e1n\u00ed QR k\u00f3d\u016f<\/a> efektivn\u011b nap\u0159\u00ed\u010d r\u016fzn\u00fdmi fyzick\u00fdmi kontaktn\u00edmi body.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdb\u011br spr\u00e1vn\u00fdch zna\u010dek UTM pro p\u0159esn\u00e1 data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pro udr\u017een\u00ed \u010dist\u00fdch dat mus\u00edte dodr\u017eovat p\u0159\u00edsn\u00e9 konvence pojmenov\u00e1n\u00ed. Google Analytics rozli\u0161uje mal\u00e1 a velk\u00e1 p\u00edsmena, co\u017e znamen\u00e1, \u017ee \u0161t\u00edtky jako \u201cQR<em>Code\u201d a \u201cqr<\/em>code\u201d se ve va\u0161ich reportech objev\u00ed jako samostatn\u00e9 polo\u017eky, co\u017e fragmentuje va\u0161e poznatky. Konzistence je kl\u00ed\u010dov\u00e1 pro zaji\u0161t\u011bn\u00ed, \u017ee va\u0161e <a href=\"https:\/\/pageloot.com\/cs\/blog\/qr-code-analytics-track-performance-in-5-steps\/\">anal\u00fdzy QR k\u00f3d\u016f<\/a> jsou snadno \u010diteln\u00e9 a interpretovateln\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1sleduj\u00edc\u00ed tabulka shrnuje prim\u00e1rn\u00ed parametry, kter\u00e9 byste m\u011bli pou\u017e\u00edt pro sv\u00e9 offline kampan\u011b:<\/p>\n\n\n\n<figure class=\"wp-block-table\">\n<table class=\"wp-block-table__content\">\n<thead>\n<tr>\n<th>Parametr<\/th>\n<th>\u00da\u010del<\/th>\n<th>P\u0159\u00edklad<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>utm_source<\/strong><\/td>\n<td>Identifikuje fyzick\u00e9 um\u00edst\u011bn\u00ed nebo materi\u00e1l.<\/td>\n<td>billboard, let\u00e1k, <a href=\"https:\/\/pageloot.com\/cs\/qr-codes-on\/vehicles\/\">vozidla<\/a><\/td>\n<\/tr>\n<tr>\n<td><strong>utm_medium<\/strong><\/td>\n<td>Identifikuje marketingov\u00fd kan\u00e1l (pou\u017eijte `qr_code`).<\/td>\n<td>qr_code<\/td>\n<\/tr>\n<tr>\n<td><strong>utm_campaign<\/strong><\/td>\n<td>N\u00e1zev va\u0161\u00ed konkr\u00e9tn\u00ed marketingov\u00e9 snahy.<\/td>\n<td>summer<em>promo<\/em>2024<\/td>\n<\/tr>\n<tr>\n<td><strong>utm_content<\/strong><\/td>\n<td>Rozli\u0161uje mezi r\u016fzn\u00fdmi verzemi reklamy.<\/td>\n<td>left<em>sidebar, blue<\/em>design<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Profesion\u00e1ln\u00ed tip:<\/strong> V\u017edy pou\u017e\u00edvejte mal\u00e1 p\u00edsmena pro v\u0161echny parametry UTM. To zabra\u0148uje n\u00e1hodn\u00e9mu vytv\u00e1\u0159en\u00ed duplicitn\u00edch kategori\u00ed a zaji\u0161\u0165uje, \u017ee v\u0161echna va\u0161e data ze skenov\u00e1n\u00ed z\u016fstanou konsolidov\u00e1na v jedn\u00e9 zpr\u00e1v\u011b.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Kroky k vytvo\u0159en\u00ed va\u0161eho sledovateln\u00e9ho QR odkazu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vytvo\u0159en\u00ed sledovateln\u00e9 URL adresy je p\u0159\u00edmo\u010dar\u00fd proces, ale vy\u017eaduje p\u0159esnost, aby se p\u0159ede\u0161lo technick\u00fdm chyb\u00e1m. Pokud je URL adresa naform\u00e1tov\u00e1na nespr\u00e1vn\u011b, m\u016f\u017ee to v\u00e9st k chyb\u011b 404 nebo k tomu, \u017ee <a href=\"https:\/\/pageloot.com\/cs\/qr-code-marketing\/why-qr-code-not-working\/\">pro\u010d v\u00e1\u0161 QR k\u00f3d nefunguje<\/a> b\u011bhem \u017eiv\u00e9 kampan\u011b.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vygenerujte ozna\u010denou URL<\/strong>: Pou\u017eijte spolehliv\u00fd n\u00e1stroj pro tvorbu URL kampan\u00ed k zad\u00e1n\u00ed c\u00edlov\u00e9ho odkazu a odpov\u00eddaj\u00edc\u00edch parametr\u016f UTM.<\/li>\n<li><strong>\u0158e\u0161te d\u00e9lku URL<\/strong>: Dlouh\u00e9 URL s v\u00edce zna\u010dkami UTM vytv\u00e1\u0159ej\u00ed hust\u00e9, slo\u017eit\u00e9 QR vzory. Tyto drobn\u00e9 moduly jsou \u010dasto obt\u00ed\u017en\u011b \u010diteln\u00e9 pro star\u0161\u00ed fotoapar\u00e1ty chytr\u00fdch telefon\u016f, zejm\u00e9na za \u0161patn\u00fdch sv\u011bteln\u00fdch podm\u00ednek.<\/li>\n<li><strong>Vyberte gener\u00e1tor<\/strong>: Zadejte svou kone\u010dnou URL do <a href=\"https:\/\/pageloot.com\/cs\/website-qr-code-generator\/\">gener\u00e1tor QR k\u00f3d\u016f webov\u00fdch str\u00e1nek<\/a> k vytvo\u0159en\u00ed vizu\u00e1ln\u00edho k\u00f3du.<\/li>\n<li><strong>Prove\u010fte test skenov\u00e1n\u00ed<\/strong>: P\u0159ed hromadn\u00fdm tiskem naskenujte k\u00f3d n\u011bkolika r\u016fzn\u00fdmi za\u0159\u00edzen\u00edmi, abyste ov\u011b\u0159ili, \u017ee mobiln\u00ed prohl\u00ed\u017ee\u010d spr\u00e1vn\u011b zobrazuje URL ozna\u010denou UTM.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Pro zachov\u00e1n\u00ed vysok\u00e9 skenovatelnosti a mo\u017enosti aktualizovat va\u0161e sledovac\u00ed odkazy i po vyti\u0161t\u011bn\u00ed materi\u00e1l\u016f pou\u017eijte <strong><a href=\"https:\/\/pageloot.com\/cs\/dynamic-qr-code-generator\/\">Gener\u00e1torem dynamick\u00fdch QR k\u00f3d\u016f<\/a><\/strong>. Tento n\u00e1stroj v\u00e1m umo\u017en\u00ed opravit p\u0159eklepy nebo zm\u011bnit c\u00edlov\u00e9 odkazy bez nutnosti p\u0159etiskovat let\u00e1ky nebo bro\u017eury.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d jsou dynamick\u00e9 QR k\u00f3dy nezbytn\u00e9 pro anal\u00fdzu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I kdy\u017e m\u016f\u017eete technicky p\u0159idat parametry UTM do statick\u00e9ho QR k\u00f3du, pro profesion\u00e1ln\u00ed marketing se to z\u0159\u00eddka doporu\u010duje. Statick\u00fd QR k\u00f3d vkl\u00e1d\u00e1 celou dlouhou URL p\u0159\u00edmo do sv\u00e9ho pixelov\u00e9ho vzoru. Jak se URL rozr\u016fst\u00e1 o sledovac\u00ed zna\u010dky, k\u00f3d se st\u00e1v\u00e1 st\u00e1le hust\u0161\u00edm. Tato hustota v\u00fdrazn\u011b zvy\u0161uje riziko selh\u00e1n\u00ed skenov\u00e1n\u00ed, pokud je tisk mal\u00fd nebo prost\u0159ed\u00ed \u0161patn\u011b osv\u011btlen\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamick\u00e9 QR k\u00f3dy tento probl\u00e9m \u0159e\u0161\u00ed t\u00edm, \u017ee funguj\u00ed jako digit\u00e1ln\u00ed most. Fyzick\u00fd k\u00f3d obsahuje kr\u00e1tk\u00fd, trval\u00fd p\u0159esm\u011brovac\u00ed odkaz, kter\u00fd u\u017eivatele ode\u0161le na va\u0161i kone\u010dnou URL ozna\u010denou UTM. To nab\u00edz\u00ed dv\u011b v\u00fdznamn\u00e9 v\u00fdhody:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/square-simple-illustration-on-white-background-with-blue-and-light-grey-accents-7246-5b39ff295427.webp\" alt=\"Dynamick\u00e1 QR analytika\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vylep\u0161en\u00e1 skenovatelnost<\/strong>: Fyzick\u00fd vzor k\u00f3du z\u016fst\u00e1v\u00e1 jednoduch\u00fd a snadno \u010diteln\u00fd, bez ohledu na to, kolik sledovac\u00edch parametr\u016f p\u0159ipoj\u00edte k c\u00edlov\u00e9mu odkazu.<\/li>\n<li><strong>Provozn\u00ed flexibilita<\/strong>: Pokud objev\u00edte chybu v n\u00e1zvu kampan\u011b nebo pot\u0159ebujete zm\u011bnit vstupn\u00ed str\u00e1nku po tisku, m\u016f\u017eete <a href=\"https:\/\/pageloot.com\/cs\/how-to\/edit-qr-codes\/\">upravit QR k\u00f3d<\/a> okam\u017eit\u011b prost\u0159ednictv\u00edm va\u0161eho \u0159\u00eddic\u00edho panelu.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Zobrazen\u00ed dat o skenov\u00e1n\u00ed QR k\u00f3d\u016f v Google Analytics 4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jakmile je va\u0161e kampa\u0148 aktivn\u00ed, m\u016f\u017eete sledovat v\u00fdkon va\u0161ich offline materi\u00e1l\u016f p\u0159\u00edmo v rozhran\u00ed GA4. To v\u00e1m umo\u017en\u00ed p\u0159esn\u011b vid\u011bt, kter\u00e1 fyzick\u00e1 um\u00edst\u011bn\u00ed generuj\u00ed nejv\u011bt\u0161\u00ed zapojen\u00ed a konverze.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Otev\u0159ete GA4 a p\u0159ejd\u011bte do sekce <strong>Zpr\u00e1vy<\/strong> , pot\u00e9 vyberte <strong>Akvizice<\/strong> a <strong>Akvizice n\u00e1v\u0161t\u011bvnosti<\/strong>.<\/li>\n<li>Najd\u011bte rozbalovac\u00ed nab\u00eddku prim\u00e1rn\u00ed dimenze a zm\u011b\u0148te ji na <strong>M\u00e9dium relace<\/strong>. M\u011bli byste vid\u011bt `qr_code` uveden\u00e9, pokud jste pou\u017eili doporu\u010denou konvenci pojmenov\u00e1n\u00ed.<\/li>\n<li>P\u0159idejte sekund\u00e1rn\u00ed dimenzi kliknut\u00edm na modrou ikonu \u201c+\u201d a vyhled\u00e1n\u00edm <strong>Zdroj relace<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tento p\u0159izp\u016fsoben\u00fd pohled odhaluje konkr\u00e9tn\u00ed zdroje \u2013 jako jsou r\u016fzn\u00e9 pobo\u010dky obchod\u016f nebo tiskov\u00e9 materi\u00e1ly \u2013 kter\u00e9 generuj\u00ed n\u00e1v\u0161t\u011bvnost. D\u00edky <a href=\"https:\/\/pageloot.com\/cs\/blog\/tracking-qr-code-scans-over-time\/\">sledov\u00e1n\u00ed sken\u016f QR k\u00f3d\u016f v pr\u016fb\u011bhu \u010dasu<\/a>, m\u016f\u017eete identifikovat sez\u00f3nn\u00ed trendy a ur\u010dit, kter\u00e9 fyzick\u00e9 kan\u00e1ly poskytuj\u00ed nejlep\u0161\u00ed n\u00e1vratnost va\u0161\u00ed marketingov\u00e9 investice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-a76fca66bed4\"><strong class=\"schema-faq-question\">Zp\u016fsob\u00ed parametry UTM, \u017ee m\u016fj QR k\u00f3d bude p\u0159\u00edli\u0161 obt\u00ed\u017en\u011b skenovateln\u00fd?<\/strong> <p class=\"schema-faq-answer\">Adding UTM tags to a static QR code makes the pattern more complex and harder to scan. However, when you use a dynamic QR code, the density remains low because the code only contains a short redirect URL, ensuring a fast and reliable scanning experience.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-de149e56e1f0\"><strong class=\"schema-faq-question\">Pro\u010d se moje QR n\u00e1v\u0161t\u011bvnost zobrazuje jako \u201cNep\u0159i\u0159azeno\u201d v GA4?<\/strong> <p class=\"schema-faq-answer\">Traffic is categorized as &#8220;Unassigned&#8221; when GA4 does not recognize the `utmmedium` tag. To avoid this, use a standard medium like `qrcode`. If the traffic still appears as unassigned, you may need to create a Custom Channel Group in your GA4 settings to tell the system how to group your offline traffic.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-2b0e5ab7971e\"><strong class=\"schema-faq-question\">Mohu sledovat geografickou polohu ka\u017ed\u00e9ho skenu?<\/strong> <p class=\"schema-faq-answer\">Google Analytics provides approximate geographic data based on the user&#8217;s IP address. For more precise insights, you can use geolocation analytics for QR codes provided by your QR management platform, which can often show scan data down to the city level in real-time. Properly tagging your links removes the guesswork from your offline marketing strategy. By combining UTM parameters with dynamic technology, you bridge the gap between your physical touchpoints and your digital reporting. If you are ready to start measuring the impact of your print materials, use our link QR code generator to create your first trackable campaign.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Nau\u010dte se, jak p\u0159idat parametry UTM ke QR k\u00f3d\u016fm pro sledov\u00e1n\u00ed offline marketingu v Google Analytics. Zlep\u0161ete atribuci, pou\u017e\u00edvejte dynamick\u00e9 QR k\u00f3dy a sledujte data v GA4.<\/p>","protected":false},"author":17,"featured_media":50187,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-46030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Add UTM Parameters to QR Codes for Tracking<\/title>\n<meta name=\"description\" content=\"Learn how to add UTM parameters to QR codes to track offline marketing in Google Analytics. Improve attribution, use dynamic QR codes, and monitor data in GA4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/cs\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Add UTM Parameters to QR Codes for Tracking\" \/>\n<meta property=\"og:description\" content=\"Learn how to add UTM parameters to QR codes to track offline marketing in Google Analytics. 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Siim m\u00e1 rozs\u00e1hl\u00e9 digit\u00e1ln\u00ed z\u00e1zem\u00ed s v\u00edce ne\u017e desetilet\u00fdmi solidn\u00edmi zku\u0161enostmi v oblasti softwaru jako slu\u017eby (SaaS), co\u017e sv\u011bd\u010d\u00ed o jeho hluboce zako\u0159en\u011bn\u00fdch znalostech v oblasti digit\u00e1ln\u00edch \u0159e\u0161en\u00ed.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-a76fca66bed4","position":1,"url":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-a76fca66bed4","name":"Zp\u016fsob\u00ed parametry UTM, \u017ee m\u016fj QR k\u00f3d bude p\u0159\u00edli\u0161 obt\u00ed\u017en\u011b skenovateln\u00fd?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Adding UTM tags to a static QR code makes the pattern more complex and harder to scan. However, when you use a dynamic QR code, the density remains low because the code only contains a short redirect URL, ensuring a fast and reliable scanning experience.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-de149e56e1f0","position":2,"url":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-de149e56e1f0","name":"Why is my QR traffic showing up as u005cu0022Unassignedu005cu0022 in GA4?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Traffic is categorized as u005cu0022Unassignedu005cu0022 when GA4 does not recognize the `utmmedium` tag. To avoid this, use a standard medium like `qrcode`. If the traffic still appears as unassigned, you may need to create a Custom Channel Group in your GA4 settings to tell the system how to group your offline traffic.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-2b0e5ab7971e","position":3,"url":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-2b0e5ab7971e","name":"Mohu sledovat geografickou polohu ka\u017ed\u00e9ho skenu?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Google Analytics provides approximate geographic data based on the user's IP address. For more precise insights, you can use geolocation analytics for QR codes provided by your QR management platform, which can often show scan data down to the city level in real-time. Properly tagging your links removes the guesswork from your offline marketing strategy. By combining UTM parameters with dynamic technology, you bridge the gap between your physical touchpoints and your digital reporting. If you are ready to start measuring the impact of your print materials, use our link QR code generator to create your first trackable campaign.","inLanguage":"cs"},"inLanguage":"cs"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/46030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/comments?post=46030"}],"version-history":[{"count":8,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/46030\/revisions"}],"predecessor-version":[{"id":52727,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/46030\/revisions\/52727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/media\/50187"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/media?parent=46030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/categories?post=46030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/tags?post=46030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}