{"id":44190,"date":"2025-08-05T02:47:21","date_gmt":"2025-08-05T02:47:21","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/tracking-partner-campaigns-with-qr-codes\/"},"modified":"2026-04-22T13:17:35","modified_gmt":"2026-04-22T13:17:35","slug":"tracking-partner-campaigns-with-qr-codes","status":"publish","type":"post","link":"https:\/\/pageloot.com\/cs\/blog\/tracking-partner-campaigns-with-qr-codes\/","title":{"rendered":"Jak sledovat partnersk\u00e9 kampan\u011b pomoc\u00ed QR k\u00f3d\u016f"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Sna\u017e\u00edte se p\u0159esn\u011b zm\u011b\u0159it, kolik n\u00e1v\u0161t\u011bvnosti p\u0159iv\u00e1d\u011bj\u00ed va\u0161i offline partne\u0159i na v\u00e1\u0161 web? Bez jasn\u00e9 atribuce nem\u016f\u017eete prok\u00e1zat n\u00e1vratnost investic ani ospravedlnit sv\u00e9 marketingov\u00e9 v\u00fddaje na fyzick\u00e9 materi\u00e1ly. Tento pr\u016fvodce vysv\u011btluje, jak pou\u017e\u00edvat dynamick\u00e9 QR k\u00f3dy a sledovac\u00ed parametry k p\u0159eklenut\u00ed t\u00e9to mezery a m\u011b\u0159en\u00ed v\u00fdkonu partner\u016f v re\u00e1ln\u00e9m \u010dase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d je p\u0159esn\u00e1 atribuce d\u016fle\u017eit\u00e1 pro partnerstv\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdzkum nazna\u010duje, \u017ee p\u0159ibli\u017en\u011b 62 % market\u00e9r\u016f se pot\u00fdk\u00e1 s nesouladem mezi offline aktivitou a online konverzemi. Kdy\u017e partner um\u00edst\u00ed va\u0161i zna\u010dku na fyzick\u00fd majetek bez sledovateln\u00e9ho vstupn\u00edho bodu, tato n\u00e1v\u0161t\u011bvnost se obvykle zobraz\u00ed ve va\u0161ich anal\u00fdz\u00e1ch jako \u201cP\u0159\u00edm\u00e1\u201d, co\u017e skr\u00fdv\u00e1 skute\u010dn\u00fd p\u016fvod va\u0161ich potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Implementace strukturovan\u00e9ho syst\u00e9mu pro <a href=\"https:\/\/pageloot.com\/cs\/qr-code-marketing\/tracking-qr-codes\/\">sledov\u00e1n\u00ed QR k\u00f3d\u016f<\/a> v\u00e1m pom\u016f\u017ee p\u0159ej\u00edt od dohad\u016f k rozhodov\u00e1n\u00ed zalo\u017een\u00e9mu na datech. S v\u00edce ne\u017e 89 miliony Ameri\u010dan\u016f, kte\u0159\u00ed v posledn\u00edch letech skenovali QR k\u00f3dy, je rozsah t\u00e9to p\u0159\u00edle\u017eitosti zna\u010dn\u00fd. Spr\u00e1vn\u00e1 atribuce v\u00e1m umo\u017en\u00ed identifikovat, kte\u0159\u00ed partne\u0159i dod\u00e1vaj\u00ed z\u00e1kazn\u00edky s vysokou hodnotou, a p\u0159erozd\u011blit v\u00e1\u0161 rozpo\u010det na um\u00edst\u011bn\u00ed s nejvy\u0161\u0161\u00ed anga\u017eovanost\u00ed. Nav\u00edc, jeliko\u017e 95 % skener\u016f je ochotno poskytnout data prvn\u00ed strany, tyto k\u00f3dy slou\u017e\u00ed jako kritick\u00fd n\u00e1stroj v prost\u0159ed\u00ed, kde se tradi\u010dn\u00ed soubory cookie st\u00e1vaj\u00ed m\u00e9n\u011b spolehliv\u00fdmi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1klad: Dynamick\u00e9 vs. Statick\u00e9 QR k\u00f3dy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dasp\u011bch jak\u00e9koli kampan\u011b pro sledov\u00e1n\u00ed partner\u016f z\u00e1vis\u00ed na pou\u017eit\u00ed dynamick\u00e9ho QR k\u00f3du nam\u00edsto statick\u00e9ho. Zat\u00edmco statick\u00e9 k\u00f3dy vkl\u00e1daj\u00ed pevn\u00e9 informace, kter\u00e9 nelze zm\u011bnit, dynamick\u00e9 k\u00f3dy pou\u017e\u00edvaj\u00ed kr\u00e1tkou p\u0159esm\u011brovac\u00ed URL k odesl\u00e1n\u00ed u\u017eivatel\u016f na jejich c\u00edl. Toto p\u0159esm\u011brov\u00e1n\u00ed umo\u017e\u0148uje syst\u00e9mu zaznamenat \u010das skenov\u00e1n\u00ed, polohu a typ za\u0159\u00edzen\u00ed, ne\u017e se u\u017eivatel dostane na v\u00e1\u0161 web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159edstavte si statick\u00fd k\u00f3d jako ti\u0161t\u011bn\u00fd dopis; jakmile je odesl\u00e1n, obsah je trval\u00fd. Naproti tomu dynamick\u00fd k\u00f3d funguje jako digit\u00e1ln\u00ed port\u00e1l, kter\u00fd m\u016f\u017eete kdykoli p\u0159eprogramovat. Tato flexibilita je z\u00e1sadn\u00ed pro <a href=\"https:\/\/pageloot.com\/cs\/blog\/how-to-choose-the-right-qr-code-for-your-campaign\/\">v\u00fdb\u011br spr\u00e1vn\u00e9ho QR k\u00f3du<\/a> pro dlouhodob\u00e9 kampan\u011b, proto\u017ee v\u00e1m umo\u017e\u0148uje aktualizovat c\u00edlov\u00e9 odkazy nebo opravovat nefunk\u010dn\u00ed URL bez nutnosti p\u0159etiskov\u00e1n\u00ed fyzick\u00fdch materi\u00e1l\u016f va\u0161eho partnera.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Chcete-li za\u010d\u00edt vytv\u00e1\u0159et sledovateln\u00e1 aktiva pro sv\u00e9 partnery, pou\u017eijte <a href=\"https:\/\/pageloot.com\/cs\/qr-code-generator\/\">Gener\u00e1tor QR k\u00f3du Pageloot<\/a> k vytv\u00e1\u0159en\u00ed dynamick\u00fdch k\u00f3d\u016f, kter\u00e9 zahrnuj\u00ed anal\u00fdzy v re\u00e1ln\u00e9m \u010dase a mo\u017enosti \u00faprav po tisku.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Nastaven\u00ed sledov\u00e1n\u00ed partner\u016f krok za krokem<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Vytvo\u0159en\u00ed sledovac\u00ed URL<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ne\u017e vygenerujete k\u00f3d, mus\u00edte k c\u00edlov\u00e9 URL p\u0159ipojit parametry Urchin Tracking Module (UTM). Tyto zna\u010dky zaji\u0161\u0165uj\u00ed, \u017ee platformy jako Google Analytics 4 (GA4) dok\u00e1\u017eou identifikovat konkr\u00e9tn\u00ed zdroj n\u00e1v\u0161t\u011bvnosti. Standardn\u00ed struktura pro partnerskou kampa\u0148 m\u016f\u017ee vypadat takto: `yourdomain.com\/?utm<em>source=partnerA&amp;utm<\/em>medium=qr&amp;utm<em>campaign=summer<\/em>2026&amp;utm<em>content=nyc<\/em>poster`.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>  <strong>utm_source<\/strong>: Pou\u017eijte konkr\u00e9tn\u00ed n\u00e1zev partnera k odli\u0161en\u00ed jejich provozu od ostatn\u00edch.<\/li>\n<li>  <strong>utm_medium<\/strong>: V\u017edy to nastavte na \u201cqr\u201d, abyste odd\u011blili tato skenov\u00e1n\u00ed od provozu z \u201ce-mailu\u201d nebo \u201csoci\u00e1ln\u00edch s\u00edt\u00ed\u201d.<\/li>\n<li>  <strong>utm_campaign<\/strong>: Pojmenujte konkr\u00e9tn\u00ed iniciativu pro seskupen\u00ed dat nap\u0159\u00ed\u010d v\u00edce partnery.<\/li>\n<li>  <strong>utm<em>obsah<\/strong>: Identifikujte konkr\u00e9tn\u00ed aktivum nebo um\u00edst\u011bn\u00ed, jako je \u201clet\u00e1k\u201d nebo \u201cprodejna<\/em>front.\u201d<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Implementace konzistentn\u00edch konvenc\u00ed pojmenov\u00e1n\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011b\u0159\u00edtko vy\u017eaduje p\u0159\u00edsnou organizaci. Pokud spravujete des\u00edtky partner\u016f, m\u011bli byste ve sv\u00e9 spr\u00e1vn\u00ed platform\u011b pou\u017e\u00edvat konzistentn\u00ed konvenci pojmenov\u00e1n\u00ed. R\u00e1mec jako `YYYYMMDD-Partner-Placement-Location` zabra\u0148uje fragmentaci dat a v\u00fdrazn\u011b zjednodu\u0161uje reportov\u00e1n\u00ed. Nap\u0159\u00edklad plak\u00e1t v obchod\u011b v New Yorku pro konkr\u00e9tn\u00edho partnera by byl ozna\u010den `20260317-PartnerA-Poster-NYCStore`.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0159izp\u016fsoben\u00ed a branding k\u00f3du<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jakmile je va\u0161e URL p\u0159ipravena, zadejte ji do <a href=\"https:\/\/pageloot.com\/cs\/link-qr-code-generator\/\">gener\u00e1tor QR k\u00f3d\u016f odkaz\u016f<\/a> a vyberte dynamickou mo\u017enost. V\u00fdzkum ukazuje, \u017ee branding va\u0161ich k\u00f3d\u016f logy a vlastn\u00edmi barvami m\u016f\u017ee zv\u00fd\u0161it m\u00edru skenov\u00e1n\u00ed a\u017e o 37 %. P\u0159i p\u0159izp\u016fsobov\u00e1n\u00ed zajist\u011bte vysok\u00fd kontrast. Tmav\u0161\u00ed barvy absorbuj\u00ed v\u00edce sv\u011btla, zat\u00edmco sv\u011btlej\u0161\u00ed barvy ho odr\u00e1\u017eej\u00ed; v\u011bt\u0161ina skenovac\u00edch aplikac\u00ed o\u010dek\u00e1v\u00e1, \u017ee vzor k\u00f3du bude v\u00fdrazn\u011b tmav\u0161\u00ed ne\u017e pozad\u00ed, aby bylo zaji\u0161t\u011bno \u00fasp\u011b\u0161n\u00e9 p\u0159e\u010dten\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0159ipojen\u00ed k va\u0161emu technologick\u00e9mu z\u00e1sobn\u00edku<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pro uzav\u0159en\u00ed konverzn\u00edho cyklu mus\u00edte integrovat sv\u00e1 data ze skenov\u00e1n\u00ed s va\u0161\u00edm \u0161ir\u0161\u00edm marketingov\u00fdm ekosyst\u00e9mem. M\u016f\u017eete pou\u017e\u00edt parametry UTM k zobrazen\u00ed v\u00fdkonu v p\u0159ehledech GA4 \u201cZ\u00edsk\u00e1v\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti\u201d nebo nastavit webhooks pro p\u0159ed\u00e1v\u00e1n\u00ed ID sken\u016f p\u0159\u00edmo do CRM, jako je HubSpot. Pro e-commerce zna\u010dky, propojen\u00ed sken\u016f s konkr\u00e9tn\u00edmi n\u00e1kupn\u00edmi ud\u00e1lostmi v\u00e1m umo\u017en\u00ed vypo\u010d\u00edtat p\u0159esn\u00fd p\u0159\u00edjem na sken generovan\u00fd ka\u017ed\u00fdm partnerem. Tato integrace poskytuje <a href=\"https:\/\/pageloot.com\/cs\/blog\/how-to-track-qr-code-scans-in-real-time\/\">sledov\u00e1n\u00edm QR k\u00f3d\u016f v re\u00e1ln\u00e9m \u010dase<\/a> nezbytn\u00e9 pro \u00fapravu kampan\u00ed, dokud jsou st\u00e1le aktivn\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/simple-square-infographic-on-white-background-with-black-text-blue-and-light-gr-2285-3cc359a991af.webp\" alt=\"Kroky sledov\u00e1n\u00ed QR\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">M\u011b\u0159en\u00ed a porovn\u00e1v\u00e1n\u00ed v\u00fdkonu partner\u016f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jakmile je va\u0161e kampa\u0148 spu\u0161t\u011bna, m\u016f\u017eete sledovat <a href=\"https:\/\/pageloot.com\/cs\/blog\/ultimate-guide-to-qr-code-analytics-dashboards\/\">analytick\u00fd panel QR k\u00f3d\u016f<\/a> pro porovn\u00e1n\u00ed, jak si r\u016fzn\u00ed partne\u0159i vedou ve srovn\u00e1n\u00ed s pr\u016fmyslov\u00fdmi standardy. Ve Spojen\u00fdch st\u00e1tech, um\u00edst\u011bn\u00ed v maloobchod\u011b \u010dasto dosahuj\u00ed pr\u016fm\u011brn\u00e9 m\u00edry skenov\u00e1n\u00ed kolem 14 %.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/simple-square-illustration-with-white-background-black-text-blue-and-light-gre-4591-c77ab43b2913.webp\" alt=\"V\u00fdkonnost partnersk\u00fdch QR k\u00f3d\u016f\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\">\n<table class=\"wp-block-table__content\">\n<thead>\n<tr>\n<th>Metrika<\/th>\n<th>Strategick\u00fd v\u00fdznam<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Unik\u00e1tn\u00ed skeny<\/td>\n<td>Identifikuje konkr\u00e9tn\u00ed po\u010det zapojen\u00fdch jednotliv\u00fdch u\u017eivatel\u016f, filtruje opakov\u00e1n\u00ed.<\/td>\n<\/tr>\n<tr>\n<td>Pom\u011br sken\u016f k n\u00e1v\u0161t\u011bv\u00e1m<\/td>\n<td>Zd\u016fraz\u0148uje potenci\u00e1ln\u00ed technick\u00e9 poklesy nebo pomal\u00e9 na\u010d\u00edt\u00e1n\u00ed na mobiln\u00edch za\u0159\u00edzen\u00edch.<\/td>\n<\/tr>\n<tr>\n<td>M\u00edra konverze<\/td>\n<td>Prokazuje kvalitu partnera a identifikuje celkovou n\u00e1vratnost investic kampan\u011b.<\/td>\n<\/tr>\n<tr>\n<td>Geografick\u00e9 heatmapy<\/td>\n<td>Vizualizuje, kter\u00e9 fyzick\u00e9 lokality generuj\u00ed nejv\u011bt\u0161\u00ed digit\u00e1ln\u00ed z\u00e1jem.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud konkr\u00e9tn\u00ed partner nedosahuje o\u010dek\u00e1van\u00fdch v\u00fdsledk\u016f, zva\u017ete <a href=\"https:\/\/pageloot.com\/cs\/blog\/dynamic-qr-codes-vs-static-which-works-better-in-ab-testing\/\">dynamick\u00e9 QR k\u00f3dy vs. statick\u00e9<\/a> srovn\u00e1n\u00ed, abyste zjistili, zda A\/B testov\u00e1n\u00ed r\u016fzn\u00fdch v\u00fdzev k akci nebo um\u00edst\u011bn\u00ed m\u016f\u017ee zlep\u0161it v\u00fdsledky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Osv\u011bd\u010den\u00e9 postupy pro fyzick\u00e9 um\u00edst\u011bn\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160patn\u00e9 fyzick\u00e9 proveden\u00ed m\u016f\u017ee zni\u010dit i to nejsofistikovan\u011bj\u0161\u00ed nastaven\u00ed sledov\u00e1n\u00ed. M\u011bli byste dodr\u017eovat zaveden\u00e9 pokyny pro <a href=\"https:\/\/pageloot.com\/cs\/blog\/how-to-add-qr-codes-to-flyers-and-brochures\/\">QR k\u00f3dy na let\u00e1ky a bro\u017eury<\/a> abyste zajistili, \u017ee ka\u017ed\u00fd potenci\u00e1ln\u00ed z\u00e1jemce bude m\u00edt skute\u010dn\u011b p\u0159\u00edstup k va\u0161emu obsahu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>  <strong>Na velikosti z\u00e1le\u017e\u00ed<\/strong>: Zajist\u011bte, aby k\u00f3d m\u011bl pro skenov\u00e1n\u00ed zbl\u00edzka minim\u00e1ln\u011b 0,8 x 0,8 palce; pro v\u011bt\u0161\u00ed vzd\u00e1lenosti, jako jsou billboardy, jsou vy\u017eadov\u00e1ny v\u011bt\u0161\u00ed k\u00f3dy.<\/li>\n<li>  <strong>Tich\u00e1 z\u00f3na<\/strong>: Udr\u017eujte kolem k\u00f3du jasn\u00fd okraj, abyste zabr\u00e1nili ru\u0161en\u00ed skeneru okoln\u00edm textem nebo obr\u00e1zky.<\/li>\n<li>  <strong>Mobiln\u00ed optimalizace<\/strong>: V\u017edy odkazujte na mobiln\u00ed vstupn\u00ed str\u00e1nku, proto\u017ee 100% va\u0161ich skener\u016f bude pou\u017e\u00edvat chytr\u00fd telefon.<\/li>\n<li>  <strong>V\u00fdb\u011br materi\u00e1lu<\/strong>: Vyhn\u011bte se tisku na vysoce reflexn\u00ed nebo texturovan\u00e9 povrchy, kter\u00e9 by mohly zkreslit vzor k\u00f3du.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Centralizac\u00ed partnersk\u00fdch kampan\u00ed prost\u0159ednictv\u00edm dynamick\u00e9ho sledov\u00e1n\u00ed transformujete statick\u00e9 tiskov\u00e9 materi\u00e1ly na m\u011b\u0159iteln\u00e1 digit\u00e1ln\u00ed aktiva. Tento p\u0159\u00edstup nejen ospravedl\u0148uje va\u0161e sou\u010dasn\u00e9 marketingov\u00e9 v\u00fddaje, ale tak\u00e9 poskytuje podrobn\u00e9 poznatky pot\u0159ebn\u00e9 k roz\u0161\u00ed\u0159en\u00ed va\u0161ich nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch partnerstv\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-14ab33f26bb0\"><strong class=\"schema-faq-question\">Mohu zm\u011bnit c\u00edl QR k\u00f3du partnera pot\u00e9, co jej vytiskl?<\/strong> <p class=\"schema-faq-answer\">Ano, pokud pou\u017e\u00edv\u00e1te dynamick\u00fd QR k\u00f3d. Tyto k\u00f3dy v\u00e1m umo\u017e\u0148uj\u00ed okam\u017eit\u011b aktualizovat c\u00edlovou URL adresu ve va\u0161em panelu, ani\u017e by se zm\u011bnila fyzick\u00e1 podoba vyti\u0161t\u011bn\u00e9ho k\u00f3du.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1030bf3a9665\"><strong class=\"schema-faq-question\">Pro\u010d se m\u016fj QR provoz zobrazuje jako \u201cP\u0159\u00edm\u00fd\u201d v m\u00e9 webov\u00e9 analytice?<\/strong> <p class=\"schema-faq-answer\">K tomu obvykle doch\u00e1z\u00ed, kdy\u017e v c\u00edlov\u00e9 URL adrese chyb\u00ed parametry UTM. Bez t\u011bchto zna\u010dek nem\u016f\u017ee va\u0161e analytick\u00e1 platforma identifikovat zdroj provozu a nastav\u00ed v\u00fdchoz\u00ed hodnotu na \u201cP\u0159\u00edm\u00fd\u201d.\u201d<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-b8116f62ba96\"><strong class=\"schema-faq-question\">Jak mohu sledovat, kter\u00e1 konkr\u00e9tn\u00ed partnersk\u00e1 lokalita generuje nejv\u00edce prodej\u016f?<\/strong> <p class=\"schema-faq-answer\">Ka\u017ed\u00e9 lokalit\u011b byste m\u011bli p\u0159i\u0159adit jedine\u010dn\u00fd QR k\u00f3d a pou\u017e\u00edt zna\u010dku `utm_content` k ur\u010den\u00ed lokality. To v\u00e1m umo\u017en\u00ed filtrovat prodejn\u00ed data podle t\u00e9to konkr\u00e9tn\u00ed zna\u010dky ve va\u0161em reportovac\u00edm panelu.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Sledujte partnersk\u00e9 kampan\u011b pomoc\u00ed dynamick\u00fdch QR k\u00f3d\u016f. Pou\u017eijte parametry UTM k m\u011b\u0159en\u00ed offline atribuce, v\u00fdpo\u010dtu ROI a sledov\u00e1n\u00ed v\u00fdkonu partner\u016f v re\u00e1ln\u00e9m \u010dase.<\/p>","protected":false},"author":17,"featured_media":50629,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-44190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Track Partner Campaigns with QR Codes<\/title>\n<meta name=\"description\" content=\"Track partner campaigns using dynamic QR codes. 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D\u00edky sv\u00fdm hlubok\u00fdm odborn\u00fdm znalostem, kter\u00e9 se v\u00edce ne\u017e 5 let t\u00fdkaj\u00ed v\u00fdhradn\u011b QR k\u00f3d\u016f, se Siim stal odborn\u00edkem v t\u00e9to oblasti. V\u00fdznamn\u011b se zasazuje o vyu\u017eit\u00ed technologie QR ke zjednodu\u0161en\u00ed a roz\u0161\u00ed\u0159en\u00ed digit\u00e1ln\u00edch interakc\u00ed. Jeho cesta v\u0161ak neza\u010dala jen zde. Siim m\u00e1 rozs\u00e1hl\u00e9 digit\u00e1ln\u00ed z\u00e1zem\u00ed s v\u00edce ne\u017e desetilet\u00fdmi solidn\u00edmi zku\u0161enostmi v oblasti softwaru jako slu\u017eby (SaaS), co\u017e sv\u011bd\u010d\u00ed o jeho hluboce zako\u0159en\u011bn\u00fdch znalostech v oblasti digit\u00e1ln\u00edch \u0159e\u0161en\u00ed.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/tracking-partner-campaigns-with-qr-codes\/#faq-question-14ab33f26bb0","position":1,"url":"https:\/\/pageloot.com\/blog\/tracking-partner-campaigns-with-qr-codes\/#faq-question-14ab33f26bb0","name":"Can I change the destination of a partner's QR code after they have printed it?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, if you use a dynamic QR code. These codes allow you to update the destination URL instantly within your dashboard without changing the physical appearance of the printed code.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/tracking-partner-campaigns-with-qr-codes\/#faq-question-1030bf3a9665","position":2,"url":"https:\/\/pageloot.com\/blog\/tracking-partner-campaigns-with-qr-codes\/#faq-question-1030bf3a9665","name":"Why does my QR traffic show up as u005cu0022Directu005cu0022 in my website analytics?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"This typically occurs when UTM parameters are missing from the destination URL. Without these tags, your analytics platform cannot identify the source of the traffic and defaults to u005cu0022Direct.u005cu0022","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/tracking-partner-campaigns-with-qr-codes\/#faq-question-b8116f62ba96","position":3,"url":"https:\/\/pageloot.com\/blog\/tracking-partner-campaigns-with-qr-codes\/#faq-question-b8116f62ba96","name":"Jak mohu sledovat, kter\u00e1 konkr\u00e9tn\u00ed partnersk\u00e1 lokalita generuje nejv\u00edce prodej\u016f?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"You should assign a unique QR code to each location and use the `utm_content` tag to specify the location. This allows you to filter your sales data by that specific tag in your reporting dashboard.","inLanguage":"cs"},"inLanguage":"cs"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/44190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/comments?post=44190"}],"version-history":[{"count":6,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/44190\/revisions"}],"predecessor-version":[{"id":52837,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/44190\/revisions\/52837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/media\/50629"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/media?parent=44190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/categories?post=44190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/tags?post=44190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}