{"id":43641,"date":"2025-08-03T02:14:17","date_gmt":"2025-08-03T02:14:17","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/tracking-qr-code-engagement-with-heatmaps-a-guide\/"},"modified":"2026-04-22T13:17:35","modified_gmt":"2026-04-22T13:17:35","slug":"tracking-qr-code-engagement-with-heatmaps-a-guide","status":"publish","type":"post","link":"https:\/\/pageloot.com\/cs\/blog\/tracking-qr-code-engagement-with-heatmaps-a-guide\/","title":{"rendered":"Jak sledovat zapojen\u00ed a anal\u00fdzy QR k\u00f3d\u016f"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Jste unaveni z h\u00e1d\u00e1n\u00ed, zda va\u0161e offline marketingov\u00e9 materi\u00e1ly skute\u010dn\u011b generuj\u00ed digit\u00e1ln\u00ed n\u00e1v\u0161t\u011bvnost? Bez jasn\u00fdch dat v podstat\u011b let\u00edte naslepo a riskujete rozpo\u010det na um\u00edst\u011bn\u00ed, kter\u00e1 se nikdy nekonvertuj\u00ed. Tento pr\u016fvodce vysv\u011btluje, jak pou\u017e\u00edvat analytiku QR k\u00f3d\u016f k m\u011b\u0159en\u00ed zapojen\u00ed v re\u00e1ln\u00e9m \u010dase a optimalizaci ka\u017ed\u00e9ho skenu pro lep\u0161\u00ed n\u00e1vratnost investic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pochopen\u00ed kl\u00ed\u010dov\u00fdch metrik zapojen\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pro vyhodnocen\u00ed \u00fasp\u011b\u0161nosti kampan\u011b se mus\u00edte pod\u00edvat za jedno \u010d\u00edslo. Efektivn\u00ed <a href=\"https:\/\/pageloot.com\/cs\/qr-code-marketing\/tracking-qr-codes\/\">sledov\u00e1n\u00ed QR k\u00f3d\u016f<\/a> zahrnuje anal\u00fdzu n\u011bkolika datov\u00fdch bod\u016f, kter\u00e9 p\u0159esn\u011b odhaluj\u00ed, jak u\u017eivatel\u00e9 interaguj\u00ed s va\u0161\u00edm obsahem.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Celkov\u00fd po\u010det sken\u016f<\/strong>: To p\u0159edstavuje celkovou popularitu va\u0161eho k\u00f3du, po\u010d\u00edt\u00e1 ka\u017edou jednotlivou interakci, v\u010detn\u011b opakovan\u00fdch sken\u016f od stejn\u00e9ho u\u017eivatele.<\/li>\n<li><strong>Unik\u00e1tn\u00ed skeny<\/strong>: Tato metrika filtruje opakov\u00e1n\u00ed, aby uk\u00e1zala, kolik r\u016fzn\u00fdch jednotlivc\u016f interagovalo s va\u0161\u00ed kampan\u00ed. Pokud m\u00e1te 1 000 celkov\u00fdch sken\u016f, ale pouze 200 unik\u00e1tn\u00edch, nazna\u010duje to vysok\u00fd opakovan\u00fd z\u00e1jem nebo mo\u017en\u00e1 u\u017eivatelskou cestu, kter\u00e1 vy\u017eaduje v\u00edce n\u00e1v\u0161t\u011bv k dokon\u010den\u00ed.<\/li>\n<li><strong>\u010cas skenov\u00e1n\u00ed<\/strong>: \u010casov\u00e9 zna\u010dky identifikuj\u00ed hodiny a dny \u0161pi\u010dkov\u00e9 aktivity. Kav\u00e1rna na kole\u010dk\u00e1ch jednou zjistila, \u017ee v\u011bt\u0161ina jej\u00edch sken\u016f prob\u00edhala v bl\u00edzkosti kancel\u00e1\u0159sk\u00fdch park\u016f b\u011bhem ob\u011bdov\u00fdch hodin ve v\u0161edn\u00ed dny; \u00fapravou sv\u00e9ho rozvrhu tak, aby odpov\u00eddal t\u011bmto \u0161pi\u010dk\u00e1m, zdvojn\u00e1sobila po\u010det uplatn\u011bn\u00fdch kup\u00f3n\u016f.<\/li>\n<li><strong>Typ za\u0159\u00edzen\u00ed<\/strong>: To identifikuje, zda va\u0161e publikum pou\u017e\u00edv\u00e1 iOS, Android nebo jin\u00e9 platformy. Nap\u0159\u00edklad fitness zna\u010dka zjistila, \u017ee 70 % jej\u00edch sken\u016f poch\u00e1z\u00ed ze za\u0159\u00edzen\u00ed Android, co\u017e je vedlo k up\u0159ednostn\u011bn\u00ed funkc\u00ed specifick\u00fdch pro Android na jejich vstupn\u00ed str\u00e1nce pro zlep\u0161en\u00ed retence.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Vizualizace hustoty pomoc\u00ed tepeln\u00fdch map a geolokace<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Analytika zalo\u017een\u00e1 na poloze v\u00e1m umo\u017e\u0148uje p\u0159esn\u011b vid\u011bt, kde doch\u00e1z\u00ed k va\u0161emu zapojen\u00ed. To je z\u00e1sadn\u00ed pro podniky s v\u00edce prodejnami nebo n\u00e1rodn\u00edmi distribu\u010dn\u00edmi s\u00edt\u011bmi, kter\u00e9 pot\u0159ebuj\u00ed ospravedlnit sv\u00e9 v\u00fddaje na fyzickou reklamu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u011bt\u0161ina <a href=\"https:\/\/pageloot.com\/cs\/blog\/geolocation-analytics-for-qr-codes-how-it-works\/\">analytika geolokace pro QR k\u00f3dy<\/a> pou\u017e\u00edv\u00e1 dv\u011b prim\u00e1rn\u00ed metody sb\u011bru dat. Sledov\u00e1n\u00ed na z\u00e1klad\u011b IP adresy je automatick\u00e9 a poskytuje 50\u201370% p\u0159esnost na \u00farovni m\u011bsta bez nutnosti souhlasu u\u017eivatele. Sledov\u00e1n\u00ed na z\u00e1klad\u011b GPS je mnohem p\u0159esn\u011bj\u0161\u00ed, nab\u00edz\u00ed p\u0159esnost v \u0159\u00e1du n\u011bkolika metr\u016f, ale vy\u017eaduje, aby u\u017eivatel explicitn\u011b ud\u011blil povolen\u00ed na sv\u00e9m za\u0159\u00edzen\u00ed. P\u0159edstavte si sledov\u00e1n\u00ed IP jako v\u011bd\u011bt, z jak\u00e9ho m\u011bsta osoba vol\u00e1, zat\u00edmco GPS je jako vid\u011bt jej\u00ed p\u0159esnou adresu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tepeln\u00e9 mapy<\/strong> vezm\u011bte tato data a p\u0159em\u011b\u0148te je na vizu\u00e1ln\u00ed mapu hustoty na va\u0161em panelu. Oblasti s vysokou aktivitou skenov\u00e1n\u00ed se zobrazuj\u00ed v \u201ctepl\u00fdch\u201d barv\u00e1ch, jako je \u010derven\u00e1 nebo oran\u017eov\u00e1, zat\u00edmco z\u00f3ny s ni\u017e\u0161\u00ed aktivitou z\u016fst\u00e1vaj\u00ed \u201cchladn\u011b\u201d modr\u00e9. B\u011bhem olympijsk\u00fdch her v Pa\u0159\u00ed\u017ei v roce 2024 organiz\u00e1to\u0159i pou\u017e\u00edvali QR k\u00f3dy s podporou GPS k monitorov\u00e1n\u00ed pohybu davu nap\u0159\u00ed\u010d r\u016fzn\u00fdmi z\u00f3nami v re\u00e1ln\u00e9m \u010dase, co\u017e umo\u017enilo lep\u0161\u00ed logistiku a spr\u00e1vu bezpe\u010dnosti.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/clean-vertical-infographic-aspect-ratio-9-16-white-background-black-text-blu-7727-ce27311e2b25.webp\" alt=\"Infografika QR anal\u00fdz\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Monitorujte svou kampa\u0148 v re\u00e1ln\u00e9m \u010dase<\/strong> Chcete p\u0159esn\u011b vid\u011bt, kde a kdy va\u0161i z\u00e1kazn\u00edci skenuj\u00ed va\u0161e materi\u00e1ly? Pou\u017eijte <a href=\"https:\/\/pageloot.com\/cs\/dynamic-qr-code-generator\/\">Gener\u00e1torem dynamick\u00fdch QR k\u00f3d\u016f<\/a> k vytvo\u0159en\u00ed sledovateln\u00fdch k\u00f3d\u016f a p\u0159\u00edstupu k pln\u00e9mu v\u00fdkonnostn\u00edmu panelu je\u0161t\u011b dnes.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d jsou dynamick\u00e9 QR k\u00f3dy nezbytn\u00e9 pro data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud pou\u017e\u00edv\u00e1te statick\u00fd QR k\u00f3d, informace jsou pevn\u011b zak\u00f3dov\u00e1ny do vzoru jako inkoust na pap\u00ed\u0159e. Jakmile je vyti\u0161t\u011bn, nem\u016f\u017eete jej sledovat ani m\u011bnit jeho c\u00edl. Pro shroma\u017e\u010fov\u00e1n\u00ed smyslupln\u00fdch dat mus\u00edte pou\u017e\u00edt dynamick\u00e9 k\u00f3dy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamick\u00e9 k\u00f3dy funguj\u00ed pomoc\u00ed kr\u00e1tk\u00e9 p\u0159esm\u011brovac\u00ed URL adresy. Kdy\u017e u\u017eivatel naskenuje k\u00f3d, je kr\u00e1tce p\u0159esm\u011brov\u00e1n p\u0159es sledovac\u00ed server, ne\u017e doraz\u00ed na kone\u010dn\u00fd c\u00edl. Tento krok \u201cprost\u0159edn\u00edka\u201d umo\u017e\u0148uje platform\u011b okam\u017eit\u011b zaznamenat \u010das skenov\u00e1n\u00ed, polohu a typ za\u0159\u00edzen\u00ed. Proto\u017ee k\u00f3d odkazuje na p\u0159esm\u011brovac\u00ed odkaz sp\u00ed\u0161e ne\u017e na pevn\u00fd soubor nebo URL, m\u016f\u017eete obsah kdykoli aktualizovat, ani\u017e byste museli znovu tisknout sv\u00e9 let\u00e1ky nebo obaly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/simple-flat-illustration-aspect-ratio-1-1-white-background-with-black-text-and-8243-03f1709f1b9f.webp\" alt=\"Tok sledov\u00e1n\u00ed dynamick\u00fdch QR k\u00f3d\u016f\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\">\n<table class=\"wp-block-table__content\">\n<thead>\n<tr>\n<th>Funkce<\/th>\n<th>Statick\u00e9 QR k\u00f3dy<\/th>\n<th>Dynamick\u00e9 QR k\u00f3dy<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Editovatelnost<\/strong><\/td>\n<td>Pevn\u00e9; nelze zm\u011bnit po tisku<\/td>\n<td>Lze aktualizovat kdykoli bez op\u011btovn\u00e9ho tisku<\/td>\n<\/tr>\n<tr>\n<td><strong>Sledov\u00e1n\u00ed<\/strong><\/td>\n<td>\u017d\u00e1dn\u00e9 dostupn\u00e9 anal\u00fdzy<\/td>\n<td>Data v re\u00e1ln\u00e9m \u010dase (\u010das, poloha, za\u0159\u00edzen\u00ed)<\/td>\n<\/tr>\n<tr>\n<td><strong>A\/B testov\u00e1n\u00ed<\/strong><\/td>\n<td>Nepodporov\u00e1no<\/td>\n<td>Ide\u00e1ln\u00ed pro testov\u00e1n\u00ed r\u016fzn\u00fdch URL<\/td>\n<\/tr>\n<tr>\n<td><strong>Sb\u011br dat<\/strong><\/td>\n<td>Omezeno na zak\u00f3dovan\u00fd obsah<\/td>\n<td>Komplexn\u00ed p\u0159ehledy o chov\u00e1n\u00ed u\u017eivatel\u016f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdb\u011br mezi <a href=\"https:\/\/pageloot.com\/cs\/blog\/dynamic-qr-codes-vs-static-which-works-better-in-ab-testing\/\">dynamick\u00fdmi a statick\u00fdmi QR k\u00f3dy<\/a> je \u010dasto rozd\u00edl mezi \u00fasp\u011b\u0161nou kampan\u00ed zalo\u017eenou na datech a jednor\u00e1zov\u00fdm experimentem, kter\u00fd neposkytuje \u017e\u00e1dnou zp\u011btnou vazbu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Soukrom\u00ed a dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f pro market\u00e9ry<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e shroma\u017e\u010fujete data ze skenov\u00e1n\u00ed, mus\u00edte dodr\u017eovat p\u0159edpisy o ochran\u011b soukrom\u00ed, jako je California Consumer Privacy Act (CCPA) a GDPR. V USA d\u00e1v\u00e1 CCPA obyvatel\u016fm pr\u00e1vo na transparentnost ohledn\u011b toho, jak\u00e1 data jsou shroma\u017e\u010fov\u00e1na a jak jsou pou\u017e\u00edv\u00e1na, s pokutami dosahuj\u00edc\u00edmi 7 500 $ za poru\u0161en\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Osv\u011bd\u010den\u00e9 postupy pro market\u00e9ry zahrnuj\u00ed transparentnost ohledn\u011b shroma\u017e\u010fov\u00e1n\u00ed dat ve va\u0161ich z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f a z\u00edsk\u00e1n\u00ed v\u00fdslovn\u00e9ho souhlasu p\u0159ed shroma\u017e\u010fov\u00e1n\u00edm p\u0159esn\u00fdch GPS sou\u0159adnic. V\u011bt\u0161ina <a href=\"https:\/\/pageloot.com\/cs\/qr-codes-for\/software\/\">software pro QR k\u00f3dy<\/a> pro firmy anonymizuje osobn\u00ed \u00fadaje a z\u00e1rove\u0148 poskytuje geografick\u00e9 a behavior\u00e1ln\u00ed trendy, kter\u00e9 pot\u0159ebujete k vylep\u0161en\u00ed sv\u00e9 strategie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Optimalizace kampan\u00ed na z\u00e1klad\u011b dat v re\u00e1ln\u00e9m \u010dase<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Data jsou cenn\u00e1 pouze tehdy, pokud je pou\u017eijete k vylep\u0161en\u00ed sv\u00fdch taktik. S <a href=\"https:\/\/pageloot.com\/cs\/blog\/how-to-track-qr-code-scans-in-real-time\/\">sledov\u00e1n\u00edm QR k\u00f3d\u016f v re\u00e1ln\u00e9m \u010dase<\/a>, m\u016f\u017eete prov\u00e1d\u011bt \u00fapravy uprost\u0159ed kampan\u011b, abyste u\u0161et\u0159ili n\u00e1klady a zv\u00fd\u0161ili zapojen\u00ed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Upravte um\u00edst\u011bn\u00ed<\/strong>: Pokud va\u0161e heatmapa ukazuje n\u00edzkou anga\u017eovanost u konkr\u00e9tn\u00edho plak\u00e1tu, p\u0159esu\u0148te jej do horn\u00ed poloviny displeje nebo do oblasti s vy\u0161\u0161\u00edm provozem.<\/li>\n<li><strong>A\/B testujte svou kreativu<\/strong>: Pou\u017eijte dva r\u016fzn\u00e9 k\u00f3dy k otestov\u00e1n\u00ed, kter\u00e1 v\u00fdzva k akci (CTA) nebo barevn\u00e9 sch\u00e9ma generuje v\u00edce unik\u00e1tn\u00edch sken\u016f. K\u00f3dy s vlastn\u00ed zna\u010dkou mohou dos\u00e1hnout m\u00edry prokliku 37 %, co\u017e je v\u00fdrazn\u011b v\u00edce ne\u017e u generick\u00fdch \u010dernob\u00edl\u00fdch vzor\u016f.<\/li>\n<li><strong>Vylep\u0161ete vstupn\u00ed str\u00e1nku<\/strong>: Pokud vid\u00edte vysok\u00fd po\u010det sken\u016f, ale n\u00edzk\u00e9 konverze, probl\u00e9m je pravd\u011bpodobn\u011b ve va\u0161em mobiln\u00edm webu. Sn\u00ed\u017een\u00ed po\u010dtu pol\u00ed formul\u00e1\u0159e z 11 na 4 m\u016f\u017ee zv\u00fd\u0161it konverze o 120 %.<\/li>\n<li><strong>Integrujte parametry UTM<\/strong>: Pou\u017eit\u00edm <a href=\"https:\/\/pageloot.com\/cs\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\">parametr\u016f UTM pro QR k\u00f3dy<\/a>, m\u016f\u017eete p\u0159esn\u011b sledovat, kter\u00fd fyzick\u00fd kontaktn\u00ed bod vedl ke konkr\u00e9tn\u00edmu n\u00e1kupu na webu v r\u00e1mci Google Analytics.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-9a8f363186df\"><strong class=\"schema-faq-question\">Jak\u00fd je rozd\u00edl mezi celkov\u00fdm po\u010dtem sken\u016f a unik\u00e1tn\u00edmi skeny?<\/strong> <p class=\"schema-faq-answer\">Celkov\u00fd po\u010det sken\u016f po\u010d\u00edt\u00e1 ka\u017ed\u00e9 otev\u0159en\u00ed k\u00f3du, v\u010detn\u011b v\u00edcen\u00e1sobn\u00fdch sken\u016f stejnou osobou. Unik\u00e1tn\u00ed skeny po\u010d\u00edtaj\u00ed ka\u017ed\u00e9 odli\u0161n\u00e9 za\u0159\u00edzen\u00ed pouze jednou, co\u017e poskytuje jasn\u011bj\u0161\u00ed obr\u00e1zek o va\u0161em skute\u010dn\u00e9m dosahu publika.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-c9afb83bb3c3\"><strong class=\"schema-faq-question\">Mohu sledovat QR k\u00f3d, kter\u00fd ji\u017e byl vyti\u0161t\u011bn?<\/strong> <p class=\"schema-faq-answer\">To je mo\u017en\u00e9 pouze v p\u0159\u00edpad\u011b, \u017ee jste pou\u017eili dynamick\u00fd QR k\u00f3d. Statick\u00e9 k\u00f3dy jsou trval\u00e9 a nevedou p\u0159es sledovac\u00ed server, co\u017e znamen\u00e1, \u017ee nemohou poskytovat anal\u00fdzy ani b\u00fdt aktualizov\u00e1ny po vyti\u0161t\u011bn\u00ed.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-624e7abdd2cd\"><strong class=\"schema-faq-question\">Jak p\u0159esn\u00e9 je sledov\u00e1n\u00ed polohy u QR k\u00f3d\u016f?<\/strong> <p class=\"schema-faq-answer\">IP-based tracking is generally 50\u201370% accurate at the city level and does not require user consent. GPS-based tracking is accurate within a few meters but requires the user to explicitly share their location after scanning. ### Start Measuring Your Success Stop guessing and start measuring the impact of your marketing. By using dynamic QR codes and analyzing scan data, you can turn every physical touchpoint into a source of digital insight. Create your first trackable campaign with the Pageloot QR Code Generator and see your engagement results in real-time.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Zjist\u011bte, jak sledovat zapojen\u00ed QR k\u00f3d\u016f pomoc\u00ed analytiky a tepeln\u00fdch map. Nau\u010dte se m\u011b\u0159it data skenov\u00e1n\u00ed, geolokaci a typy za\u0159\u00edzen\u00ed pro optimalizaci n\u00e1vratnosti investic do marketingu.<\/p>","protected":false},"author":17,"featured_media":50896,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-43641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Track QR Code Engagement and Analytics<\/title>\n<meta name=\"description\" content=\"Discover how to track QR code engagement using analytics and heatmaps. Learn to measure scan data, geolocation, and device types to optimize your marketing ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/cs\/blog\/tracking-qr-code-engagement-with-heatmaps-a-guide\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Track QR Code Engagement and Analytics\" \/>\n<meta property=\"og:description\" content=\"Discover how to track QR code engagement using analytics and heatmaps. 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Unique scans count each distinct device only once, providing a clearer picture of your actual audience reach.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/tracking-qr-code-engagement-with-heatmaps-a-guide\/#faq-question-c9afb83bb3c3","position":2,"url":"https:\/\/pageloot.com\/blog\/tracking-qr-code-engagement-with-heatmaps-a-guide\/#faq-question-c9afb83bb3c3","name":"Mohu sledovat QR k\u00f3d, kter\u00fd ji\u017e byl vyti\u0161t\u011bn?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"This is only possible if you used a dynamic QR code. Static codes are permanent and do not route through a tracking server, meaning they cannot provide analytics or be updated after they are printed.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/tracking-qr-code-engagement-with-heatmaps-a-guide\/#faq-question-624e7abdd2cd","position":3,"url":"https:\/\/pageloot.com\/blog\/tracking-qr-code-engagement-with-heatmaps-a-guide\/#faq-question-624e7abdd2cd","name":"Jak p\u0159esn\u00e9 je sledov\u00e1n\u00ed polohy u QR k\u00f3d\u016f?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"IP-based tracking is generally 50\u201370% accurate at the city level and does not require user consent. GPS-based tracking is accurate within a few meters but requires the user to explicitly share their location after scanning. ### Start Measuring Your Success Stop guessing and start measuring the impact of your marketing. By using dynamic QR codes and analyzing scan data, you can turn every physical touchpoint into a source of digital insight. Create your first trackable campaign with the Pageloot QR Code Generator and see your engagement results in real-time.","inLanguage":"cs"},"inLanguage":"cs"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/43641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/comments?post=43641"}],"version-history":[{"count":7,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/43641\/revisions"}],"predecessor-version":[{"id":52830,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/43641\/revisions\/52830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/media\/50896"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/media?parent=43641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/categories?post=43641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/tags?post=43641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}