{"id":40761,"date":"2025-07-03T03:32:39","date_gmt":"2025-07-03T03:32:39","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/how-ab-testing-improves-qr-code-conversions\/"},"modified":"2026-04-22T13:17:35","modified_gmt":"2026-04-22T13:17:35","slug":"how-ab-testing-improves-qr-code-conversions","status":"publish","type":"post","link":"https:\/\/pageloot.com\/cs\/blog\/how-ab-testing-improves-qr-code-conversions\/","title":{"rendered":"Pokyny pro zlep\u0161en\u00ed konverz\u00ed QR k\u00f3d\u016f pomoc\u00ed A\/B testov\u00e1n\u00ed"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Selh\u00e1vaj\u00ed va\u0161e kampan\u011b s QR k\u00f3dy v dosa\u017een\u00ed o\u010dek\u00e1van\u00e9 digit\u00e1ln\u00ed anga\u017eovanosti? Kdy\u017e m\u00edra skenov\u00e1n\u00ed z\u016fst\u00e1v\u00e1 n\u00edzk\u00e1, firmy \u010dasto ztr\u00e1cej\u00ed potenci\u00e1ln\u00ed z\u00e1kazn\u00edky a pl\u00fdtvaj\u00ed rozpo\u010dtem na ti\u0161t\u011bn\u00e9 materi\u00e1ly, kter\u00e9 publikum jednodu\u0161e ignoruje. Tento pr\u016fvodce vysv\u011btluje, jak A\/B testov\u00e1n\u00ed umo\u017e\u0148uje optimalizovat va\u0161i strategii prost\u0159ednictv\u00edm \u00faprav zalo\u017een\u00fdch na datech, abyste maximalizovali objem skenov\u00e1n\u00ed a n\u00e1vratnost investic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d je A\/B testov\u00e1n\u00ed nezbytn\u00e9 pro n\u00e1vratnost marketingov\u00fdch investic<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\/B testov\u00e1n\u00ed, neboli split testov\u00e1n\u00ed, zahrnuje porovn\u00e1n\u00ed dvou verz\u00ed QR k\u00f3du, aby se zjistilo, kter\u00e1 z nich nejv\u00edce rezonuje s va\u0161\u00edm publikem. Ve fyzick\u00e9m marketingu tento p\u0159\u00edstup posouv\u00e1 va\u0161i strategii za hranice dohad\u016f t\u00edm, \u017ee poskytuje tvrd\u00e1 data o chov\u00e1n\u00ed u\u017eivatel\u016f. Statistiky ukazuj\u00ed, \u017ee <a href=\"https:\/\/pageloot.com\/cs\/qr-code-marketing\/tracking-qr-codes\/\">sledov\u00e1n\u00ed QR k\u00f3d\u016f<\/a> prost\u0159ednictv\u00edm A\/B testov\u00e1n\u00ed m\u016f\u017ee v\u00e9st k pr\u016fm\u011brn\u00e9mu zlep\u0161en\u00ed m\u00edry skenov\u00e1n\u00ed o 15-20 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spol\u00e9h\u00e1n\u00ed se na data v re\u00e1ln\u00e9m \u010dase umo\u017e\u0148uje agiln\u00ed spr\u00e1vu kampan\u00ed. Nap\u0159\u00edklad maloobchodn\u00ed gigant Flipkart pou\u017eil analytiku k \u00faprav\u011b designov\u00fdch prvk\u016f uprost\u0159ed kampan\u011b, co\u017e nakonec zv\u00fd\u0161ilo jejich m\u00edru prokliku skenov\u00e1n\u00ed o 15 % a dos\u00e1hlo v\u00edce ne\u017e dvou milion\u016f sken\u016f. Identifikac\u00ed varianty, kter\u00e1 funguje l\u00e9pe, m\u016f\u017eete \u00fasp\u011b\u0161nou verzi \u0161k\u00e1lovat a eliminovat nedostate\u010dn\u011b v\u00fdkonn\u00e9 n\u00e1vrhy p\u0159edt\u00edm, ne\u017e se zav\u00e1\u017eete k pln\u00e9mu celost\u00e1tn\u00edmu spu\u0161t\u011bn\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prom\u011bnn\u00e9 k testov\u00e1n\u00ed pro vy\u0161\u0161\u00ed anga\u017eovanost<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pro dosa\u017een\u00ed nejp\u0159esn\u011bj\u0161\u00edch v\u00fdsledk\u016f byste m\u011bli izolovat v\u017edy jen jednu prom\u011bnnou. Pokud zm\u011bn\u00edte barvu, um\u00edst\u011bn\u00ed a c\u00edl najednou, nebudete v\u011bd\u011bt, kter\u00e1 konkr\u00e9tn\u00ed zm\u011bna zp\u016fsobila zlep\u0161en\u00ed v\u00fdkonu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/simple-clean-infographic-on-white-background-square-format-topic-improving-qr-3846-a8fc95710b91.webp\" alt=\"Infografika testov\u00e1n\u00ed QR\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Vizu\u00e1ln\u00ed design a branding<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Porovn\u00e1n\u00ed standardn\u00edho \u010dernob\u00edl\u00e9ho k\u00f3du s p\u0159izp\u016fsoben\u00fdm designem \u010dasto p\u0159in\u00e1\u0161\u00ed dramatick\u00e9 v\u00fdsledky. V\u00fdzkum nazna\u010duje, \u017ee <a href=\"https:\/\/pageloot.com\/cs\/blog\/9-qr-code-design-tips-for-better-scans\/\">zna\u010dkov\u00fdch QR k\u00f3d\u016f<\/a> m\u016f\u017ee zv\u00fd\u0161it m\u00edru skenov\u00e1n\u00ed a\u017e o 80 % ve srovn\u00e1n\u00ed s obecn\u00fdmi, nebrandovan\u00fdmi verzemi. Zva\u017ete testov\u00e1n\u00ed r\u016fzn\u00fdch barev zna\u010dky, p\u0159id\u00e1n\u00ed centr\u00e1ln\u00edho loga nebo pou\u017eit\u00ed vlastn\u00edch r\u00e1me\u010dk\u016f, abyste zjistili, co buduje nejv\u011bt\u0161\u00ed d\u016fv\u011bru u va\u0161ich u\u017eivatel\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zpr\u00e1vy s v\u00fdzvou k akci (CTA)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Text obklopuj\u00edc\u00ed v\u00e1\u0161 QR k\u00f3d poskytuje u\u017eivateli nezbytn\u00fd kontext pro interakci s n\u00edm. Obecn\u00e9 \u201cNaskenujte m\u011b\u201d m\u016f\u017ee b\u00fdt ignorov\u00e1no, zat\u00edmco personalizovan\u00e1 nebo hodnotov\u011b orientovan\u00e1 CTA m\u016f\u017ee v\u00fdrazn\u011b posunout v\u00fdsledky. Testov\u00e1n\u00ed vysoce v\u00fdkonn\u00fdch <a href=\"https:\/\/pageloot.com\/cs\/blog\/qr-code-call-to-actions-billboards\/\">v\u00fdzev k akci QR k\u00f3du<\/a> jako \u201cNaskenujte pro 15 % slevu\u201d versus \u201cP\u0159ipojte se k v\u011brnostn\u00edmu klubu\u201d m\u016f\u017ee v\u00e9st ke 40% n\u00e1r\u016fstu objemu skenov\u00e1n\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategick\u00e9 um\u00edst\u011bn\u00ed a prost\u0159ed\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fyzick\u00e9 um\u00edst\u011bn\u00ed va\u0161eho k\u00f3du je stejn\u011b d\u016fle\u017eit\u00e9 jako jeho design. M\u011bli byste testovat, zda k\u00f3dy funguj\u00ed l\u00e9pe ve v\u00fd\u0161ce o\u010d\u00ed (typicky mezi 3,5 a 5,5 stopy), nebo zda um\u00edst\u011bn\u00ed na obalu produktu oproti zna\u010den\u00ed na okraji police generuje v\u00edce provozu. Anal\u00fdza <a href=\"https:\/\/pageloot.com\/cs\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">um\u00edst\u011bn\u00ed QR k\u00f3du<\/a> pom\u00e1h\u00e1 v\u00e1m pochopit, kde u\u017eivatel\u00e9 s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed budou m\u00edt sv\u00e9 telefony p\u0159ipraven\u00e9 a stabiln\u00ed p\u0159ipojen\u00ed k internetu pro skenov\u00e1n\u00ed.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Optimalizujte sv\u016fj v\u00fdkon<\/strong>: Pou\u017eijte a <a href=\"https:\/\/pageloot.com\/cs\/dynamic-qr-code-generator\/\">gener\u00e1tor dynamick\u00fdch QR k\u00f3d\u016f<\/a> k vytv\u00e1\u0159en\u00ed editovateln\u00fdch k\u00f3d\u016f, kter\u00e9 v\u00e1m umo\u017en\u00ed okam\u017eit\u011b aktualizovat c\u00edle nebo designy bez n\u00e1klad\u016f na op\u011btovn\u00fd tisk.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Vytvo\u0159en\u00ed strukturovan\u00e9ho r\u00e1mce pro A\/B testov\u00e1n\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dasp\u011b\u0161n\u00fd test vy\u017eaduje konzistentn\u00ed metodologii, aby se zajistilo, \u017ee va\u0161e data jsou statisticky v\u00fdznamn\u00e1 a pou\u017eiteln\u00e1.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>  Definujte jasnou hypot\u00e9zu: Za\u010dn\u011bte s konkr\u00e9tn\u00edm c\u00edlem, nap\u0159\u00edklad \u201cP\u0159id\u00e1n\u00ed modr\u00e9ho r\u00e1me\u010dku ke k\u00f3du zv\u00fd\u0161\u00ed po\u010det sken\u016f o 10 % v na\u0161ich maloobchodn\u00edch prodejn\u00e1ch.\u201d<\/li>\n<li>  Vyu\u017eijte dynamickou technologii: P\u0159i porovn\u00e1v\u00e1n\u00ed <a href=\"https:\/\/pageloot.com\/cs\/blog\/dynamic-qr-codes-vs-static-which-works-better-in-ab-testing\/\">dynamick\u00fdch vs statick\u00fdch QR k\u00f3d\u016f<\/a>, dynamick\u00e9 k\u00f3dy jsou lep\u0161\u00ed, proto\u017ee poskytuj\u00ed infrastrukturu pro sledov\u00e1n\u00ed a flexibilitu pot\u0159ebnou pro iterativn\u00ed testov\u00e1n\u00ed.<\/li>\n<li>  Rozd\u011blte sv\u016fj provoz rovnom\u011brn\u011b: Nasa\u010fte verzi A a verzi B v podobn\u00fdch prost\u0159ed\u00edch nebo ve stejnou dobu, abyste zajistili spravedliv\u00e9 srovn\u00e1n\u00ed.<\/li>\n<li>  Sledujte metriky zapojen\u00ed: Pou\u017eijte <a href=\"https:\/\/pageloot.com\/cs\/blog\/ultimate-guide-to-qr-code-analytics-dashboards\/\">analytick\u00fd panel QR k\u00f3d\u016f v re\u00e1ln\u00e9m \u010dase<\/a> ke sledov\u00e1n\u00ed jedine\u010dn\u00fdch sken\u016f, \u00fadaj\u016f o poloze a konkr\u00e9tn\u00edch za\u0159\u00edzen\u00ed pou\u017e\u00edvan\u00fdch va\u0161\u00edm publikem.<\/li>\n<li>  Iterujte na z\u00e1klad\u011b v\u00fdsledk\u016f: Jakmile dos\u00e1hnete vzorku alespo\u0148 200 jedine\u010dn\u00fdch sken\u016f na variantu, identifikujte v\u00edt\u011bze a za\u010dn\u011bte nov\u00fd test na jin\u00e9 prom\u011bnn\u00e9, abyste pokra\u010dovali v optimalizaci.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Technick\u00e9 standardy pro zaji\u0161t\u011bn\u00ed platn\u00fdch v\u00fdsledk\u016f test\u016f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u017d\u00e1dn\u00e1 marketingov\u00e1 prom\u011bnn\u00e1 nem\u016f\u017ee p\u0159ekonat technickou chybu. P\u0159ed spu\u0161t\u011bn\u00edm A\/B testu ov\u011b\u0159te, \u017ee ob\u011b varianty spl\u0148uj\u00ed z\u00e1kladn\u00ed po\u017eadavky na skenovatelnost. Vysok\u00fd kontrast je nejd\u016fle\u017eit\u011bj\u0161\u00edm faktorem; v\u017edy pou\u017e\u00edvejte tmav\u00e9 barvy pop\u0159ed\u00ed na sv\u011btl\u00e9m pozad\u00ed, abyste zajistili, \u017ee skenery mohou snadno \u010d\u00edst datov\u00fd vzor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mus\u00edte tak\u00e9 chr\u00e1nit \u201cklidovou z\u00f3nu\u201d, co\u017e je pr\u00e1zdn\u00fd okraj o velikosti alespo\u0148 \u010dty\u0159 modul\u016f kolem k\u00f3du. Pokud text nebo obr\u00e1zky zasahuj\u00ed do tohoto prostoru, skener nemus\u00ed k\u00f3d v\u016fbec rozpoznat. Pro velikost by k\u00f3d m\u011bl m\u00edt pro pou\u017eit\u00ed zbl\u00edzka alespo\u0148 0,8 x 0,8 palce. Pokud p\u0159id\u00e1v\u00e1te logo, pou\u017eijte vy\u0161\u0161\u00ed \u00farove\u0148 korekce chyb (\u00farove\u0148 Q nebo H), abyste zajistili, \u017ee k\u00f3d z\u016fstane funk\u010dn\u00ed, i kdy\u017e je \u010d\u00e1st vzoru zakryta.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/simple-modern-illustration-square-format-white-background-with-blue-and-light-4417-72812e280cee.webp\" alt=\"Standardy testov\u00e1n\u00ed QR\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Analyzujte ka\u017ed\u00fd sken<\/strong>: Z\u00edskejte hlubok\u00e9 poznatky o chov\u00e1n\u00ed u\u017eivatel\u016f a geografick\u00fdch trendech s <a href=\"https:\/\/pageloot.com\/cs\/feature\/analytics\/\">anal\u00fdzy QR k\u00f3d\u016f v re\u00e1ln\u00e9m \u010dase<\/a> abyste p\u0159esn\u011b vid\u011bli, jak si v\u00e1\u0161 A\/B test vede.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Srovn\u00e1vac\u00ed ukazatele v\u00fdkonu v re\u00e1ln\u00e9m sv\u011bt\u011b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pohled na \u00fasp\u011b\u0161n\u00e9 zna\u010dky poskytuje pl\u00e1n toho, co je mo\u017en\u00e9 s optimalizac\u00ed QR k\u00f3d\u016f. Starbucks nap\u0159\u00edklad propojil sv\u016fj v\u011brnostn\u00ed program s QR k\u00f3dy se svou mobiln\u00ed aplikac\u00ed a nyn\u00ed tyto interakce tvo\u0159\u00ed 17 % v\u0161ech jejich transakc\u00ed v USA. Tento \u00fasp\u011bch je zalo\u017een na neust\u00e1l\u00e9m zdokonalov\u00e1n\u00ed zp\u016fsobu, jak\u00fdm je QR k\u00f3d prezentov\u00e1n u\u017eivateli b\u011bhem procesu platby.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V maloobchodn\u00edm sektoru IKEA vyu\u017eila A\/B testov\u00e1n\u00ed pro funkce roz\u0161\u00ed\u0159en\u00e9 reality \u0159\u00edzen\u00e9 QR k\u00f3dy. Zjistili, \u017ee u\u017eivatel\u00e9, kte\u0159\u00ed se zapojili do t\u011bchto digit\u00e1ln\u00edch kontaktn\u00edch bod\u016f, m\u011bli online ko\u0161\u00edky o 27 % v\u011bt\u0161\u00ed ne\u017e ti, kte\u0159\u00ed se nezapojili. Podobn\u011b kosmetick\u00e1 zna\u010dka zjistila, \u017ee zm\u011bna obecn\u00e9ho odkazu na personalizovanou v\u00fdzvu k akci, jako je \u201cNajd\u011bte si sv\u016fj ide\u00e1ln\u00ed produkt p\u00e9\u010de o ple\u0165\u201d, vedla k o 40 % v\u00edce sken\u016f a v\u00fdrazn\u011b del\u0161\u00ed dob\u011b trv\u00e1n\u00ed relac\u00ed na webov\u00fdch str\u00e1nk\u00e1ch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-2e1e48efe5fe\"><strong class=\"schema-faq-question\">Mohu spustit A\/B test na QR k\u00f3dech, kter\u00e9 ji\u017e byly vyti\u0161t\u011bny?<\/strong> <p class=\"schema-faq-answer\">To m\u016f\u017eete ud\u011blat pouze v p\u0159\u00edpad\u011b, \u017ee jste p\u016fvodn\u011b pou\u017eili dynamick\u00e9 QR k\u00f3dy. Proto\u017ee dynamick\u00e9 k\u00f3dy p\u0159esm\u011brov\u00e1vaj\u00ed p\u0159es server, m\u016f\u017eete zm\u011bnit c\u00edlovou URL nebo nastaven\u00ed designu ve sv\u00e9m panelu, ani\u017e byste museli m\u011bnit fyzick\u00fd k\u00f3d, kter\u00fd ji\u017e maj\u00ed va\u0161i z\u00e1kazn\u00edci.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-2dcb24214f8a\"><strong class=\"schema-faq-question\">Kolik sken\u016f pot\u0159ebuji pro platn\u00fd A\/B test?<\/strong> <p class=\"schema-faq-answer\">Pro dosa\u017een\u00ed statistick\u00e9 v\u00fdznamnosti byste m\u011bli usilovat o alespo\u0148 200 unik\u00e1tn\u00edch sken\u016f na variantu. Doporu\u010duje se tak\u00e9 prov\u00e1d\u011bt test po dobu alespo\u0148 dvou t\u00fddn\u016f, aby se zohlednily v\u00fdkyvy v chov\u00e1n\u00ed u\u017eivatel\u016f b\u011bhem r\u016fzn\u00fdch dn\u016f v t\u00fddnu.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ad45fd70fee5\"><strong class=\"schema-faq-question\">Kter\u00e9 metriky jsou nejd\u016fle\u017eit\u011bj\u0161\u00ed p\u0159i anal\u00fdze A\/B testu QR k\u00f3du?<\/strong> <p class=\"schema-faq-answer\">While total scans tell you the overall volume, unique scans are more important for understanding reach. You should also monitor the conversion rate \u2013 the percentage of people who scanned the code and then completed the desired action on your landing page \u2013 to measure true ROI. To start optimizing your own campaigns and turn physical touchpoints into digital conversions, use a link QR code generator to create your first set of testable, branded codes.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Zlep\u0161ete konverze QR k\u00f3d\u016f pomoc\u00ed A\/B testov\u00e1n\u00ed. Nau\u010dte se optimalizovat vizu\u00e1ln\u00ed design, sd\u011blen\u00ed CTA a strategick\u00e9 um\u00edst\u011bn\u00ed pomoc\u00ed dat k maximalizaci n\u00e1vratnosti investic do marketingu.<\/p>","protected":false},"author":17,"featured_media":50619,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2635],"tags":[],"class_list":["post-40761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guidelines for Improving QR Code Conversions with A\/B Testing<\/title>\n<meta name=\"description\" content=\"Improve QR code conversions with A\/B testing. Learn to optimize visual design, CTA messaging, and strategic placement using data to maximize your marketing ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/cs\/blog\/how-ab-testing-improves-qr-code-conversions\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guidelines for Improving QR Code Conversions with A\/B Testing\" \/>\n<meta property=\"og:description\" content=\"Improve QR code conversions with A\/B testing. 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Because dynamic codes redirect through a server, you can change the destination URL or the design settings in your dashboard without needing to change the physical code that is already in the hands of your customers.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#faq-question-2dcb24214f8a","position":2,"url":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#faq-question-2dcb24214f8a","name":"Kolik sken\u016f pot\u0159ebuji pro platn\u00fd A\/B test?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"To achieve statistical significance, you should aim for at least 200 unique scans per variant. Running the test for at least two weeks is also recommended to account for fluctuations in user behavior during different days of the week.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#faq-question-ad45fd70fee5","position":3,"url":"https:\/\/pageloot.com\/blog\/how-ab-testing-improves-qr-code-conversions\/#faq-question-ad45fd70fee5","name":"Kter\u00e9 metriky jsou nejd\u016fle\u017eit\u011bj\u0161\u00ed p\u0159i anal\u00fdze A\/B testu QR k\u00f3du?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"While total scans tell you the overall volume, unique scans are more important for understanding reach. You should also monitor the conversion rate \u2013 the percentage of people who scanned the code and then completed the desired action on your landing page \u2013 to measure true ROI. To start optimizing your own campaigns and turn physical touchpoints into digital conversions, use a link QR code generator to create your first set of testable, branded codes.","inLanguage":"cs"},"inLanguage":"cs"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/40761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/comments?post=40761"}],"version-history":[{"count":7,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/40761\/revisions"}],"predecessor-version":[{"id":52834,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/40761\/revisions\/52834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/media\/50619"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/media?parent=40761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/categories?post=40761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/tags?post=40761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}