{"id":40256,"date":"2025-06-25T03:44:49","date_gmt":"2025-06-25T03:44:49","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/qr-codes-for-data-driven-personalization\/"},"modified":"2026-04-22T13:17:34","modified_gmt":"2026-04-22T13:17:34","slug":"qr-codes-for-data-driven-personalization","status":"publish","type":"post","link":"https:\/\/pageloot.com\/cs\/blog\/qr-codes-for-data-driven-personalization\/","title":{"rendered":"Jak pou\u017e\u00edvat QR k\u00f3dy pro personalizaci marketingu zalo\u017eenou na datech"},"content":{"rendered":"

Sna\u017e\u00edte se p\u0159eklenout propast mezi va\u0161imi fyzick\u00fdmi marketingov\u00fdmi materi\u00e1ly a va\u0161\u00ed digit\u00e1ln\u00ed datovou strategi\u00ed? Neschopnost sledovat offline interakce znamen\u00e1, \u017ee ztr\u00e1c\u00edte poznatky nezbytn\u00e9 k vytvo\u0159en\u00ed skute\u010dn\u011b personalizovan\u00fdch z\u00e1kaznick\u00fdch cest, kter\u00e9 vedou ke konverz\u00edm. Tento pr\u016fvodce vysv\u011btluje, jak QR k\u00f3dy zachycuj\u00ed pou\u017eiteln\u00e1 data pro zlep\u0161en\u00ed va\u0161eho marketingov\u00e9ho v\u00fdkonu prost\u0159ednictv\u00edm strategick\u00e9 personalizace v re\u00e1ln\u00e9m sv\u011bt\u011b.<\/p>\n\n\n\n

Role QR k\u00f3d\u016f p\u0159i sb\u011bru dat prvn\u00ed strany<\/h2>\n\n\n\n

S postupn\u00fdm ukon\u010dov\u00e1n\u00edm soubor\u016f cookie t\u0159et\u00edch stran se podniky zam\u011b\u0159uj\u00ed na data prvn\u00ed strany, co\u017e jsou informace shrom\u00e1\u017ed\u011bn\u00e9 p\u0159\u00edmo od va\u0161eho publika prost\u0159ednictv\u00edm vlastn\u00edch kontaktn\u00edch bod\u016f. Ned\u00e1vn\u00fd v\u00fdzkum nazna\u010duje, \u017ee 95 % podnik\u016f<\/a> pova\u017euje QR k\u00f3dy za u\u017eite\u010dn\u00e9 pro sb\u011br t\u011bchto cenn\u00fdch dat prvn\u00ed strany. Um\u00edst\u011bn\u00edm QR k\u00f3du na balen\u00ed produktu<\/a> nebo maloobchodn\u00ed displej, prom\u011bn\u00edte pasivn\u00ed fyzick\u00fd objekt v aktivn\u00ed digit\u00e1ln\u00ed vstupn\u00ed bod pro va\u0161e CRM.<\/p>\n\n\n\n

Kdy\u017e z\u00e1kazn\u00edk naskenuje v\u00e1\u0161 k\u00f3d, z\u00edsk\u00e1te okam\u017eit\u00fd p\u0159\u00edstup k jeho chov\u00e1n\u00ed, ani\u017e byste se spol\u00e9hali na extern\u00ed sledova\u010de nebo drah\u00e9 datov\u00e9 sady t\u0159et\u00edch stran. Toto p\u0159\u00edm\u00e9 spojen\u00ed v\u00e1m umo\u017e\u0148uje vytvo\u0159it p\u0159esn\u011bj\u0161\u00ed profil z\u00e1jm\u016f a zvyklost\u00ed va\u0161eho z\u00e1kazn\u00edka. P\u0159edstavte si QR k\u00f3d jako digit\u00e1ln\u00ed pod\u00e1n\u00ed ruky; zahajuje konverzaci, kter\u00e1 v\u00e1m umo\u017en\u00ed p\u0159esn\u011b pochopit, na co se z\u00e1kazn\u00edk d\u00edv\u00e1 ve fyzick\u00e9m sv\u011bt\u011b, a tvo\u0159\u00ed z\u00e1klad \u00fasp\u011b\u0161n\u00e9 personaliza\u010dn\u00ed strategie.<\/p>\n\n\n\n

Z\u00e1kladn\u00ed metriky zachycen\u00e9 dynamick\u00fdmi QR k\u00f3dy<\/h2>\n\n\n\n

Pro sb\u011br smyslupln\u00fdch dat mus\u00edte vyu\u017e\u00edt dynamick\u00e9 QR k\u00f3dy<\/strong> sp\u00ed\u0161e ne\u017e statick\u00e9. Zat\u00edmco statick\u00e9 k\u00f3dy ukl\u00e1daj\u00ed pevnou URL, kterou nelze zm\u011bnit ani sledovat, dynamick\u00e9 k\u00f3dy sm\u011bruj\u00ed u\u017eivatele p\u0159es sledovac\u00ed server. Tato architektura v\u00e1m umo\u017e\u0148uje shroma\u017e\u010fovat specifick\u00e9 anal\u00fdzy a z\u00e1rove\u0148 si zachovat flexibilitu pro aktualizaci c\u00edlov\u00e9ho odkazu kdykoli bez nutnosti p\u0159etiskov\u00e1n\u00ed va\u0161ich materi\u00e1l\u016f.<\/p>\n\n\n\n

\n\n\n\n\n\n\n\n\n
Datov\u00fd bod<\/th>\nMarketingov\u00fd poznatek<\/th>\n<\/tr>\n<\/thead>\n
M\u00edsto skenov\u00e1n\u00ed<\/strong><\/td>\nIdentifikuje geografick\u00e9 hotspoty pro optimalizaci m\u00edstn\u00edch v\u00fddaj\u016f na reklamu a distribuci.<\/td>\n<\/tr>\n
Typ za\u0159\u00edzen\u00ed<\/strong><\/td>\nOdhaluje, zda u\u017eivatel\u00e9 preferuj\u00ed iOS nebo Android, pro optimalizaci designu va\u0161\u00ed mobiln\u00ed vstupn\u00ed str\u00e1nky.<\/td>\n<\/tr>\n
\u010cas a datum<\/strong><\/td>\nUr\u010duje hodiny nejvy\u0161\u0161\u00edho zapojen\u00ed pro budouc\u00ed na\u010dasov\u00e1n\u00ed kampan\u00ed a soci\u00e1ln\u00ed p\u0159\u00edsp\u011bvky.<\/td>\n<\/tr>\n
Celkov\u00fd po\u010det vs. Unik\u00e1tn\u00ed skeny<\/strong><\/td>\nM\u011b\u0159\u00ed celkov\u00fd dosah versus hloubku z\u00e1jmu jednotliv\u00fdch u\u017eivatel\u016f.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n

Krom\u011b t\u011bchto z\u00e1kladn\u00edch metrik m\u016f\u017eete tak\u00e9 implementovat geoloka\u010dn\u00ed anal\u00fdzu<\/a> pro zp\u0159esn\u011bn\u00ed va\u0161eho c\u00edlen\u00ed. Zat\u00edmco sledov\u00e1n\u00ed na z\u00e1klad\u011b IP adresy automaticky poskytuje p\u0159esnost na \u00farovni m\u011bsta, sledov\u00e1n\u00ed na z\u00e1klad\u011b GPS nab\u00edz\u00ed p\u0159esnost v \u0159\u00e1du n\u011bkolika metr\u016f. Z\u00edsk\u00e1n\u00ed p\u0159esn\u00fdch dat GPS v\u0161ak vy\u017eaduje v\u00fdslovn\u00fd souhlas u\u017eivatele, co\u017e z n\u011bj \u010din\u00ed v\u00fdkonn\u00fd n\u00e1stroj pro lokalizovan\u00e9 nab\u00eddky nebo vyhled\u00e1va\u010de obchod\u016f, pokud je pou\u017e\u00edv\u00e1n transparentn\u011b.<\/p>\n\n\n\n

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Optimalizujte svou datovou strategii je\u0161t\u011b dnes:<\/strong> Pou\u017eijte Gener\u00e1tor dynamick\u00fdch QR k\u00f3d\u016f Pageloot<\/a> k vytv\u00e1\u0159en\u00ed sledovateln\u00fdch k\u00f3d\u016f, kter\u00e9 poskytuj\u00ed p\u0159ehled o chov\u00e1n\u00ed va\u0161ich z\u00e1kazn\u00edk\u016f v re\u00e1ln\u00e9m \u010dase.<\/p>\n<\/blockquote>\n\n\n\n

Strategick\u00e1 personalizace pomoc\u00ed dat ze skenov\u00e1n\u00ed<\/h2>\n\n\n\n

Sb\u011br dat je pouze prvn\u00edm krokem k vy\u0161\u0161\u00ed n\u00e1vratnosti investic; skute\u010dn\u00e1 hodnota spo\u010d\u00edv\u00e1 v tom, jak tyto informace vyu\u017eijete k p\u0159izp\u016fsoben\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti. Jednou z \u00fa\u010dinn\u00fdch metod je lokalizovan\u00e9 doru\u010dov\u00e1n\u00ed obsahu, kde pou\u017e\u00edv\u00e1te data o poloze skenov\u00e1n\u00ed<\/a> k automatick\u00e9mu p\u0159esm\u011brov\u00e1n\u00ed u\u017eivatel\u016f do nejbli\u017e\u0161\u00edho fyzick\u00e9ho obchodu nebo k poskytnut\u00ed digit\u00e1ln\u00edho obsahu v jejich m\u00edstn\u00edm jazyce. To sni\u017euje t\u0159en\u00ed a digit\u00e1ln\u00ed z\u00e1\u017eitek p\u016fsob\u00ed jako na m\u00edru vytvo\u0159en\u00fd pro aktu\u00e1ln\u00ed prost\u0159ed\u00ed u\u017eivatele.<\/p>\n\n\n\n

Dal\u0161\u00ed kritick\u00e1 strategie zahrnuje segmentaci va\u0161ich vstupn\u00edch str\u00e1nek na z\u00e1klad\u011b chov\u00e1n\u00ed za\u0159\u00edzen\u00ed. Pokud va\u0161e anal\u00fdzy ukazuj\u00ed, \u017ee drtiv\u00e1 v\u011bt\u0161ina va\u0161ich sken\u016f poch\u00e1z\u00ed z mobiln\u00edch za\u0159\u00edzen\u00ed, mus\u00edte zajistit, aby va\u0161e vstupn\u00ed str\u00e1nky s QR k\u00f3dem<\/a> byly optimalizov\u00e1ny pro interakce zam\u011b\u0159en\u00e9 na mobiln\u00ed za\u0159\u00edzen\u00ed. To zahrnuje pou\u017eit\u00ed dotykov\u00fdch tla\u010d\u00edtek, kter\u00e1 jsou \u0161irok\u00e1 alespo\u0148 48 pixel\u016f, a zaji\u0161t\u011bn\u00ed na\u010dten\u00ed str\u00e1nky do t\u0159\u00ed sekund, aby se zabr\u00e1nilo vysok\u00e9 m\u00ed\u0159e opu\u0161t\u011bn\u00ed.<\/p>\n\n\n\n

Nakonec m\u016f\u017eete vyu\u017e\u00edt behavior\u00e1ln\u00ed retargeting k udr\u017een\u00ed va\u0161\u00ed zna\u010dky v pov\u011bdom\u00ed. Integrac\u00ed QR k\u00f3d\u016f s n\u00e1stroji, jako je Meta Pixel nebo Google Analytics, m\u016f\u017eete pozd\u011bji retargetovat u\u017eivatele, kte\u0159\u00ed naskenovali konkr\u00e9tn\u00ed k\u00f3d, relevantn\u00edmi digit\u00e1ln\u00edmi reklamami. To vytv\u00e1\u0159\u00ed soudr\u017en\u00fd v\u00edcekan\u00e1lov\u00fd z\u00e1\u017eitek, kde interakce s fyzick\u00fdm plak\u00e1tem na vlakov\u00e9m n\u00e1dra\u017e\u00ed m\u016f\u017ee spustit personalizovanou slevu v kan\u00e1lu soci\u00e1ln\u00edch m\u00e9di\u00ed u\u017eivatele.<\/p>\n\n\n\n

Integrace QR k\u00f3d\u016f s va\u0161\u00edm marketingov\u00fdm bal\u00ed\u010dkem<\/h2>\n\n\n\n

Pro maximalizaci dopadu va\u0161ich dat by va\u0161e analytika QR k\u00f3d\u016f nem\u011bla \u017e\u00edt v odd\u011blen\u00e9m silu. Integrace dat ze skenov\u00e1n\u00ed s va\u0161\u00edm st\u00e1vaj\u00edc\u00edm technologick\u00fdm bal\u00ed\u010dkem umo\u017e\u0148uje automatizovan\u00e9, datov\u011b \u0159\u00edzen\u00e9 pracovn\u00ed postupy, kter\u00e9 \u0161et\u0159\u00ed \u010das a zlep\u0161uj\u00ed p\u0159esnost. V\u017edy byste m\u011bli p\u0159ipojit UTM parametr\u016f<\/a> k c\u00edlov\u00fdm URL adres\u00e1m va\u0161ich QR k\u00f3d\u016f. To zaji\u0161\u0165uje, \u017ee se provoz z offline materi\u00e1l\u016f spr\u00e1vn\u011b zobraz\u00ed v Google Analytics 4, co\u017e v\u00e1m umo\u017en\u00ed p\u0159\u00edmo porovnat v\u00fdkon QR k\u00f3d\u016f s va\u0161imi kampan\u011bmi na soci\u00e1ln\u00edch s\u00edt\u00edch nebo e-mailov\u00fdmi kampan\u011bmi.<\/p>\n\n\n\n

D\u00e1le m\u016f\u017eete pou\u017e\u00edt QR k\u00f3d formul\u00e1\u0159e Google<\/a> ke sb\u011bru informac\u00ed o potenci\u00e1ln\u00edch z\u00e1kazn\u00edc\u00edch, kter\u00e9 proud\u00ed p\u0159\u00edmo do va\u0161eho CRM. Toto nastaven\u00ed umo\u017e\u0148uje okam\u017eit\u00e9 automatizovan\u00e9 n\u00e1sledn\u00e9 kroky, jako je odesl\u00e1n\u00ed personalizovan\u00e9ho d\u011bkovn\u00e9ho e-mailu nebo konkr\u00e9tn\u00edho whitepaperu na z\u00e1klad\u011b kampan\u011b, kterou u\u017eivatel naskenoval. Jednoduchou interakci to prom\u011bn\u00ed ve stroj na generov\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, kter\u00fd pracuje 24\/7 bez ru\u010dn\u00edho z\u00e1sahu.<\/p>\n\n\n\n

Abyste zajistili, \u017ee va\u0161e kampan\u011b v\u017edy dosahuj\u00ed maxim\u00e1ln\u00edho v\u00fdkonu, zave\u010fte pravideln\u00fd pl\u00e1n A\/B testov\u00e1n\u00ed. Experimentujte s r\u016fzn\u00fdmi designy, barvami nebo formulacemi v\u00fdzev k akci, abyste zjistili, co nejl\u00e9pe rezonuje s va\u0161\u00edm publikem. Pomoc\u00ed A\/B testov\u00e1n\u00ed va\u0161ich QR k\u00f3d\u016f<\/a>, m\u016f\u017eete ur\u010dit, kter\u00e9 vizu\u00e1ln\u00ed prvky vedou k nejvy\u0161\u0161\u00edm m\u00edr\u00e1m skenov\u00e1n\u00ed, a tyto poznatky aplikovat na sv\u00e9 v\u011bt\u0161\u00ed tiskov\u00e9 a digit\u00e1ln\u00ed kampan\u011b.<\/p>\n\n\n\n

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M\u011b\u0159te ka\u017edou interakci:<\/strong> Prozkoumejte Analytiku a sledov\u00e1n\u00ed Pageloot<\/a> funkce, abyste p\u0159esn\u011b vid\u011bli, jak va\u0161e offline kampan\u011b p\u0159isp\u00edvaj\u00ed k va\u0161emu digit\u00e1ln\u00edmu r\u016fstu.<\/p>\n<\/blockquote>\n\n\n\n

Udr\u017eov\u00e1n\u00ed souladu a d\u016fv\u011bry spot\u0159ebitel\u016f<\/h2>\n\n\n\n

Efektivn\u00ed personalizace vy\u017eaduje data a sb\u011br dat vy\u017eaduje d\u016fv\u011bru spot\u0159ebitel\u016f. Ve Spojen\u00fdch st\u00e1tech vy\u017eaduj\u00ed p\u0159edpisy jako CCPA a CPRA, aby podniky byly transparentn\u00ed ohledn\u011b informac\u00ed, kter\u00e9 shroma\u017e\u010fuj\u00ed a jak jsou pou\u017e\u00edv\u00e1ny. P\u0159i vyu\u017e\u00edv\u00e1n\u00ed QR k\u00f3d\u016f pro sb\u011br dat byste m\u011bli v\u017edy dodr\u017eovat osv\u011bd\u010den\u00e9 postupy pro soulad s GDPR a CCPA<\/a> k ochran\u011b va\u0161\u00ed zna\u010dky i va\u0161ich z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n

Za\u010dn\u011bte t\u00edm, \u017ee poskytnete jasn\u00e1 upozorn\u011bn\u00ed v bl\u00edzkosti QR k\u00f3du nebo na \u00favodn\u00ed vstupn\u00ed str\u00e1nce, kter\u00e1 vysv\u011btluj\u00ed, jak\u00e1 data jsou sledov\u00e1na. Pokud shroma\u017e\u010fujete citliv\u00e9 informace, jako je poloha GPS nebo osobn\u00ed kontaktn\u00ed \u00fadaje prost\u0159ednictv\u00edm formul\u00e1\u0159e, pou\u017eijte jasnou v\u00fdzvu k souhlasu (opt-in), kter\u00e1 je snadno srozumiteln\u00e1. Transparentnost buduje dlouhodobou loajalitu; spot\u0159ebitel\u00e9 mnohem pravd\u011bpodobn\u011bji sd\u00edlej\u00ed sv\u00e9 informace, pokud p\u0159esn\u011b v\u011bd\u00ed, jak to prosp\u011bje jejich zku\u0161enosti a jak jsou jejich data chr\u00e1n\u011bna.<\/p>\n\n\n\n

Nakonec byste m\u011bli v\u017edy praktikovat minimalizaci dat t\u00edm, \u017ee shroma\u017e\u010fujete pouze informace nezbytn\u00e9 pro v\u00e1\u0161 konkr\u00e9tn\u00ed marketingov\u00fd c\u00edl. Pokud jsou data o poloze na \u00farovni m\u011bsta dostate\u010dn\u00e1 k poskytnut\u00ed m\u00edstn\u00ed aktualizace po\u010das\u00ed nebo otev\u00edrac\u00ed doby obchodu, ne\u017e\u00e1dejte p\u0159esn\u00e9 sou\u0159adnice GPS. Up\u0159ednostn\u011bn\u00edm soukrom\u00ed a bezpe\u010dnosti se vyhnete v\u00fdznamn\u00fdm pr\u00e1vn\u00edm sankc\u00edm a postav\u00edte svou zna\u010dku jako d\u016fv\u011bryhodn\u00e9ho partnera v digit\u00e1ln\u00edm prostoru.<\/p>\n\n\n\n

\"Dodr\u017eov\u00e1n\u00ed<\/figure>\n\n\n\n

P\u0159em\u011bna offline sken\u016f na m\u011b\u0159iteln\u00fd r\u016fst<\/h2>\n\n\n\n

Vyu\u017eit\u00ed QR k\u00f3d\u016f pro personalizaci transformuje statick\u00fd, jednosm\u011brn\u00fd marketing v dynamick\u00fd, m\u011b\u0159iteln\u00fd motor r\u016fstu. Volbou dynamick\u00fdch form\u00e1t\u016f z\u00edsk\u00e1te mo\u017enost sledovat skeny v re\u00e1ln\u00e9m \u010dase, integrovat se s va\u0161\u00edm CRM a iterovat na z\u00e1klad\u011b tvrd\u00fdch dat nam\u00edsto dohad\u016f. Tento p\u0159\u00edstup zaji\u0161\u0165uje, \u017ee ka\u017ed\u00fd ti\u0161t\u011bn\u00fd let\u00e1k nebo krabice s produktem slou\u017e\u00ed jako most k personalizovan\u011bj\u0161\u00edmu a poutav\u011bj\u0161\u00edmu digit\u00e1ln\u00edmu vztahu s va\u0161imi z\u00e1kazn\u00edky.<\/p>\n\n\n\n

Chcete-li za\u010d\u00edt budovat svou datov\u011b \u0159\u00edzenou kampa\u0148, zam\u011b\u0159te se na vytv\u00e1\u0159en\u00ed vysoce kontrastn\u00edch, zna\u010dkov\u00fdch k\u00f3d\u016f s jasn\u00fdmi, hodnotov\u011b orientovan\u00fdmi v\u00fdzvami k akci. B\u011bhem prvn\u00edch dvou t\u00fddn\u016f kampan\u011b pe\u010dliv\u011b sledujte sv\u00e9 analytick\u00e9 \u00fadaje, abyste identifikovali vzorce a upravili svou strategii pro maxim\u00e1ln\u00ed n\u00e1vratnost investic. Jak budete sv\u016fj p\u0159\u00edstup zdokonalovat, zjist\u00edte, \u017ee data shrom\u00e1\u017ed\u011bn\u00e1 z jednoduch\u00e9ho skenu jsou \u010dasto t\u011bmi nejup\u0159\u00edmn\u011bj\u0161\u00edmi a nejpou\u017eiteln\u011bj\u0161\u00edmi poznatky, kter\u00e9 m\u016f\u017eete z\u00edskat.<\/p>\n\n\n\n

\u010casto kladen\u00e9 ot\u00e1zky<\/h3>\n\n\n\n
Jak\u00fd je rozd\u00edl mezi statick\u00fdmi a dynamick\u00fdmi QR k\u00f3dy pro sb\u011br dat?<\/strong>

Static QR codes contain fixed information that is hard-coded into the pattern and cannot be tracked or edited. In contrast, dynamic QR codes use a short redirect URL, which allows you to track scan metrics like time, location, and device type, while also giving you the ability to change the destination link after the code has been printed.<\/p> <\/div>

Mohu sledovat p\u0159esnou identitu n\u011bkoho, kdo naskenuje m\u016fj QR k\u00f3d?<\/strong>

Standard QR code analytics provide aggregate, anonymous data such as the city, time of scan, and device type. To identify a specific individual, you must link the QR code to a Google Form or a landing page where the user voluntarily provides their contact information, such as an email address or phone number.<\/p> <\/div>

Jak zobraz\u00edm data o skenov\u00e1n\u00ed QR k\u00f3du v Google Analytics?<\/strong>

You can track QR code scans by adding UTM parameters to your destination URL before generating the code. Once the code is live, you can filter your traffic in Google Analytics 4 by the specific source and medium you defined (for example, `utmsource=printad` and `utmmedium=qrcode`) to see post-scan behaviors and conversions.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"

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In contrast, dynamic QR codes use a short redirect URL, which allows you to track scan metrics like time, location, and device type, while also giving you the ability to change the destination link after the code has been printed.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/qr-codes-for-data-driven-personalization\/#faq-question-9b4861722f64","position":2,"url":"https:\/\/pageloot.com\/blog\/qr-codes-for-data-driven-personalization\/#faq-question-9b4861722f64","name":"Mohu sledovat p\u0159esnou identitu n\u011bkoho, kdo naskenuje m\u016fj QR k\u00f3d?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Standard QR code analytics provide aggregate, anonymous data such as the city, time of scan, and device type. To identify a specific individual, you must link the QR code to a Google Form or a landing page where the user voluntarily provides their contact information, such as an email address or phone number.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/qr-codes-for-data-driven-personalization\/#faq-question-537245aebd95","position":3,"url":"https:\/\/pageloot.com\/blog\/qr-codes-for-data-driven-personalization\/#faq-question-537245aebd95","name":"Jak zobraz\u00edm data o skenov\u00e1n\u00ed QR k\u00f3du v Google Analytics?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"You can track QR code scans by adding UTM parameters to your destination URL before generating the code. Once the code is live, you can filter your traffic in Google Analytics 4 by the specific source and medium you defined (for example, `utmsource=printad` and `utmmedium=qrcode`) to see post-scan behaviors and conversions.","inLanguage":"cs"},"inLanguage":"cs"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/40256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/comments?post=40256"}],"version-history":[{"count":10,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/40256\/revisions"}],"predecessor-version":[{"id":52823,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/40256\/revisions\/52823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/media\/50181"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/media?parent=40256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/categories?post=40256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/tags?post=40256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}