{"id":2942,"date":"2019-05-01T20:10:35","date_gmt":"2019-05-01T20:10:35","guid":{"rendered":"https:\/\/pageloot.com\/?p=2942"},"modified":"2026-06-10T08:17:16","modified_gmt":"2026-06-10T08:17:16","slug":"e-commerce","status":"publish","type":"post","link":"https:\/\/pageloot.com\/cs\/qr-codes-for\/e-commerce\/","title":{"rendered":"QR k\u00f3dy pro e-commerce: Praktick\u00fd pr\u016fvodce implementac\u00ed"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Jsou va\u0161e marketingov\u00e9 snahy hnac\u00ed silou n\u00e1v\u0161t\u011bvnosti, ale nep\u0159em\u011b\u0148uj\u00ed ji v prodeje? Mezera mezi objeven\u00edm va\u0161eho produktu z\u00e1kazn\u00edkem a dokon\u010den\u00edm n\u00e1kupu je m\u00edstem, kde se ztr\u00e1c\u00ed v\u011bt\u0161ina p\u0159\u00edjm\u016f z e-commerce. QR k\u00f3dy tuto mezeru uzav\u00edraj\u00ed t\u00edm, \u017ee propojuj\u00ed fyzick\u00e9 kontaktn\u00ed body p\u0159\u00edmo s digit\u00e1ln\u00edmi n\u00e1kupn\u00edmi z\u00e1\u017eitky \u2013 a jsou m\u011b\u0159iteln\u00e9 na ka\u017ed\u00e9m kroku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d QR k\u00f3dy pat\u0159\u00ed do va\u0161\u00ed e-commerce strategie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159ijet\u00ed QR k\u00f3d\u016f spot\u0159ebiteli dos\u00e1hlo bodu, kdy je t\u0159en\u00ed p\u0159i skenov\u00e1n\u00ed minim\u00e1ln\u00ed. Podle pr\u016fmyslov\u00fdch dat 64 % nakupuj\u00edc\u00edch naskenovalo QR k\u00f3d na produktu p\u0159i nakupov\u00e1n\u00ed v obchodech a 42 % uvedlo, \u017ee QR k\u00f3dy v\u00fdrazn\u011b zlep\u0161ily jejich osobn\u00ed n\u00e1kupn\u00ed z\u00e1\u017eitek. Tento posun v chov\u00e1n\u00ed vytv\u00e1\u0159\u00ed skute\u010dnou p\u0159\u00edle\u017eitost pro e-commerce zna\u010dky, aby se setkaly se z\u00e1kazn\u00edky tam, kde u\u017e jsou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro online prodejce slou\u017e\u00ed QR k\u00f3dy dvoj\u00edmu \u00fa\u010delu: urychluj\u00ed cestu k n\u00e1kupu odstran\u011bn\u00edm dal\u0161\u00edch krok\u016f a generuj\u00ed data na \u00farovni skenov\u00e1n\u00ed, kter\u00e1 v\u00e1m pomohou p\u0159esn\u011b pochopit, jak va\u0161e kampan\u011b funguj\u00ed. A <a href=\"https:\/\/pageloot.com\/cs\/dynamic-qr-code-generator\/\">dynamick\u00fd QR k\u00f3d<\/a> jde d\u00e1l \u2013 umo\u017e\u0148uje v\u00e1m kdykoli aktualizovat c\u00edlovou URL bez nutnosti p\u0159etisku, co\u017e znamen\u00e1, \u017ee k\u00f3d na obalu produktu m\u016f\u017ee dnes odkazovat na sez\u00f3nn\u00ed akci a p\u0159\u00ed\u0161t\u00ed m\u011bs\u00edc na tutori\u00e1l k produktu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mezi hlavn\u00ed v\u00fdhody pro e-commerce podniky pat\u0159\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sn\u00ed\u017een\u00e9 t\u0159en\u00ed p\u0159i n\u00e1kupu<\/strong> \u2013 Z\u00e1kazn\u00edci skenuj\u00ed a dostanou se p\u0159\u00edmo na str\u00e1nku produktu nebo do platebn\u00edho procesu, zcela obejdou vyhled\u00e1v\u00e1n\u00ed<\/li>\n<li><strong>Kontinuita nap\u0159\u00ed\u010d kan\u00e1ly<\/strong> \u2013 Fyzick\u00e9 obaly, ti\u0161t\u011bn\u00e9 reklamy a e-mailov\u00e9 materi\u00e1ly se bezprobl\u00e9mov\u011b propojuj\u00ed s va\u0161\u00edm digit\u00e1ln\u00edm obchodem<\/li>\n<li><strong>M\u011b\u0159iteln\u00e1 anga\u017eovanost<\/strong> \u2013 Anal\u00fdza skenov\u00e1n\u00ed odhaluje, kter\u00e1 um\u00edst\u011bn\u00ed generuj\u00ed nejv\u00edce n\u00e1v\u0161t\u011bvnosti a kter\u00e1 konvertuj\u00ed<\/li>\n<li><strong>Flexibiln\u00ed obsah<\/strong> \u2013 Dynamick\u00e9 k\u00f3dy v\u00e1m umo\u017e\u0148uj\u00ed m\u011bnit c\u00edle bez nutnosti op\u011btovn\u00e9ho vyd\u00e1v\u00e1n\u00ed ti\u0161t\u011bn\u00fdch materi\u00e1l\u016f<\/li>\n<li><strong>Anga\u017eovanost po n\u00e1kupu<\/strong> \u2013 Vlo\u017eky do obal\u016f a p\u0159epravn\u00ed materi\u00e1ly se st\u00e1vaj\u00ed aktivn\u00edmi marketingov\u00fdmi kan\u00e1ly<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Kl\u00ed\u010dov\u00e9 p\u0159\u00edpady pou\u017eit\u00ed QR k\u00f3d\u016f v e-commerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pochopen\u00ed, kde QR k\u00f3dy p\u0159in\u00e1\u0161ej\u00ed nejv\u011bt\u0161\u00ed hodnotu, v\u00e1m pom\u016f\u017ee ur\u010dit priority, kde za\u010d\u00edt. Ka\u017ed\u00fd z n\u00ed\u017ee uveden\u00fdch p\u0159\u00edpad\u016f pou\u017eit\u00ed \u0159e\u0161\u00ed konkr\u00e9tn\u00ed probl\u00e9m v z\u00e1kaznick\u00e9 cest\u011b.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/e-commerce-qr-962e5b-366eb7f7d978.webp\" alt=\"P\u0159\u00edpady pou\u017eit\u00ed QR v e-commerce\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Propojte fyzick\u00e9 produkty s online obchody<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Obal produktu je nejp\u0159\u00edm\u011bj\u0161\u00edm mostem mezi fyzickou polo\u017ekou a va\u0161\u00edm digit\u00e1ln\u00edm obchodem. QR k\u00f3d na krabici nebo \u0161t\u00edtku m\u016f\u017ee z\u00e1kazn\u00edky p\u0159esm\u011brovat na celou str\u00e1nku produktu, souvisej\u00edc\u00ed p\u0159\u00edslu\u0161enstv\u00ed, instrukt\u00e1\u017en\u00ed videa nebo odkaz pro op\u011btovnou objedn\u00e1vku. Jeden z\u00e1kazn\u00edk Pageloot um\u00edstil QR k\u00f3dy dovnit\u0159 sv\u00e9ho balen\u00ed a nahl\u00e1sil 27% n\u00e1r\u016fst opakovan\u00fdch n\u00e1v\u0161t\u011bv jejich obchodu Shopify b\u011bhem dvou t\u00fddn\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tento p\u0159\u00edstup je obzvl\u00e1\u0161t\u011b cenn\u00fd pro produkty s v\u00edce detaily, ne\u017e se vejde na \u0161t\u00edtek \u2013 slo\u017een\u00ed, certifikace, n\u00e1vody a informace o z\u00e1ruce mohou b\u00fdt v\u0161echny dostupn\u00e9 za jedin\u00fdm skenovateln\u00fdm k\u00f3dem. Zjist\u011bte v\u00edce o <a href=\"https:\/\/pageloot.com\/cs\/blog\/qr-codes-on-packaging-benefits-for-retail\/\">QR k\u00f3dech na obalech a jak prosp\u00edvaj\u00ed maloobchodu<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zvy\u0161te prodeje pomoc\u00ed nakupovateln\u00fdch QR k\u00f3d\u016f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e z\u00e1kazn\u00edk uvid\u00ed v\u00e1\u0161 produkt v ti\u0161t\u011bn\u00e9 reklam\u011b, katalogu nebo na prodejn\u00ed v\u00fdstav\u011b, QR k\u00f3d eliminuje kroky mezi z\u00e1jmem a n\u00e1kupem. Nam\u00edsto hled\u00e1n\u00ed va\u0161eho produktu nebo zad\u00e1v\u00e1n\u00ed URL adresy naskenuj\u00ed a dostanou se p\u0159\u00edmo na str\u00e1nku produktu nebo na vybranou kolekci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pou\u017eijte a <a href=\"https:\/\/pageloot.com\/cs\/link-qr-code-generator\/\">gener\u00e1tor QR k\u00f3d\u016f odkaz\u016f<\/a> nasm\u011brovat ka\u017ed\u00fd k\u00f3d na konkr\u00e9tn\u00ed URL adresu. S dynamick\u00fdmi k\u00f3dy m\u016f\u017eete aktualizovat tuto destinaci tak, aby odr\u00e1\u017eela dostupnost z\u00e1sob, sez\u00f3nn\u00ed ceny nebo \u010dasov\u011b omezen\u00fd bal\u00ed\u010dek, ani\u017e byste museli p\u0159etiskovat jak\u00e9koli materi\u00e1ly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nab\u00edzejte kup\u00f3ny a \u010dasov\u011b omezen\u00e9 akce<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">QR k\u00f3dy jsou obzvl\u00e1\u0161t\u011b \u00fa\u010dinn\u00e9 pro doru\u010dov\u00e1n\u00ed slevov\u00fdch k\u00f3d\u016f a propaga\u010dn\u00edch nab\u00eddek, proto\u017ee z\u00e1\u017eitek je okam\u017eit\u00fd a bezprobl\u00e9mov\u00fd. Z\u00e1kazn\u00edk naskenuje, uvid\u00ed vstupn\u00ed str\u00e1nku s kup\u00f3nem a m\u016f\u017ee nab\u00eddku okam\u017eit\u011b uplatnit, nam\u00edsto hled\u00e1n\u00ed promo k\u00f3du ve sv\u00e9 schr\u00e1nce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um\u00edst\u011bte propaga\u010dn\u00ed k\u00f3dy na obaly produkt\u016f, ti\u0161t\u011bn\u00e9 \u00fa\u010dtenky, p\u0159\u00edmou po\u0161tu a fyzick\u00e9 zna\u010den\u00ed, abyste podpo\u0159ili jak prvn\u00ed n\u00e1kupy, tak opakovan\u00e9 objedn\u00e1vky. The <a href=\"https:\/\/pageloot.com\/cs\/coupon-qr-code-generator\/\">QR k\u00f3d kup\u00f3n gener\u00e1tor<\/a> v\u00e1m umo\u017en\u00ed vytvo\u0159it vyhrazenou vstupn\u00ed str\u00e1nku s v\u00edce nab\u00eddkami a jasnou v\u00fdzvou k akci.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Vytvo\u0159te kup\u00f3nov\u00e9 QR k\u00f3dy pro v\u00e1\u0161 obchod<\/strong> Zobrazte \u010dasov\u011b omezen\u00e9 nab\u00eddky, promo k\u00f3dy a exkluzivn\u00ed nab\u00eddky na zna\u010dkov\u00e9 vstupn\u00ed str\u00e1nce, na kterou se va\u0161i z\u00e1kazn\u00edci dostanou jedn\u00edm skenov\u00e1n\u00edm. Pou\u017eijte <a href=\"https:\/\/pageloot.com\/cs\/coupon-qr-code-generator\/\">QR k\u00f3d kup\u00f3n gener\u00e1tor<\/a> za\u010d\u00edt.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Povolte platby QR k\u00f3dem<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bezkontaktn\u00ed platba je rostouc\u00ed o\u010dek\u00e1v\u00e1n\u00ed, zejm\u00e9na v maloobchodn\u00edm a hybridn\u00edm obchodn\u00edm prost\u0159ed\u00ed, kde z\u00e1kazn\u00edci cht\u011bj\u00ed platit bez \u010dek\u00e1n\u00ed u pokladny nebo ru\u010dn\u00edho zad\u00e1v\u00e1n\u00ed \u00fadaj\u016f o kart\u011b. Platby QR k\u00f3dem funguj\u00ed tak, \u017ee z\u00e1kazn\u00edka p\u0159esm\u011bruj\u00ed na hostovanou platebn\u00ed str\u00e1nku \u2013 naskenuj\u00ed, potvrd\u00ed \u010d\u00e1stku a zaplat\u00ed pomoc\u00ed ulo\u017een\u00e9 karty nebo mobiln\u00ed pen\u011b\u017eenky, jako je Apple Pay nebo Google Pay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Statick\u00e9 QR k\u00f3dy<\/strong> odkaz na obecnou platebn\u00ed str\u00e1nku, kde z\u00e1kazn\u00edci sami zad\u00e1vaj\u00ed \u010d\u00e1stku. <strong>Dynamick\u00e9 QR k\u00f3dy<\/strong> lze generovat s daty specifick\u00fdmi pro transakci, tak\u017ee z\u00e1kazn\u00edk pot\u0159ebuje pouze potvrdit a autorizovat. Pro podniky, kter\u00e9 zpracov\u00e1vaj\u00ed opakovan\u00e9 platby nebo variabiln\u00ed \u010d\u00e1stky, dynamick\u00e9 platebn\u00ed k\u00f3dy sni\u017euj\u00ed chyby p\u0159i zad\u00e1v\u00e1n\u00ed a urychluj\u00ed platbu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bezpe\u010dnost je zde kl\u00ed\u010dov\u00fdm faktorem. Ka\u017ed\u00fd platebn\u00ed QR k\u00f3d by m\u011bl pou\u017e\u00edvat ov\u011b\u0159enou, HTTPS-zabezpe\u010denou destinaci. Pou\u017e\u00edvejte dynamick\u00e9 k\u00f3dy, kde je to mo\u017en\u00e9, proto\u017ee je lze deaktivovat nebo aktualizovat, pokud s nimi bylo manipulov\u00e1no. The <a href=\"https:\/\/pageloot.com\/cs\/paypal-qr-code-generator\/\">QR k\u00f3d pro platbu p\u0159es PayPal<\/a> poskytuje jednoduch\u00fd zp\u016fsob, jak vytv\u00e1\u0159et platebn\u00ed k\u00f3dy, kter\u00e9 sm\u011bruj\u00ed z\u00e1kazn\u00edky k va\u0161emu platebn\u00edmu toku. M\u016f\u017eete si tak\u00e9 prohl\u00e9dnout <a href=\"https:\/\/pageloot.com\/cs\/blog\/qr-code-payment-accessibility-best-practices\/\">osv\u011bd\u010den\u00e9 postupy pro p\u0159\u00edstupn\u00e9 platby QR k\u00f3dem<\/a> abyste zajistili, \u017ee va\u0161e implementace bude bezpe\u010dn\u00e1 a inkluzivn\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sb\u00edrejte recenze Google a zp\u011btnou vazbu od z\u00e1kazn\u00edk\u016f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Soci\u00e1ln\u00ed d\u016fkaz je jedn\u00edm z nejv\u00fdznamn\u011bj\u0161\u00edch aktiv, kter\u00e9 m\u00e1 e-commerce podnik. V\u00fdzvou je, \u017ee v\u011bt\u0161ina spokojen\u00fdch z\u00e1kazn\u00edk\u016f nezanech\u00e1v\u00e1 recenze, pokud proces nen\u00ed bezprobl\u00e9mov\u00fd. QR k\u00f3d na vlo\u017ece do obalu, p\u0159epravn\u00edm boxu nebo \u00fa\u010dtence sni\u017euje toto t\u0159en\u00ed na jedin\u00e9 skenov\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nasm\u011brujte k\u00f3d p\u0159\u00edmo na va\u0161i str\u00e1nku pro odes\u00edl\u00e1n\u00ed recenz\u00ed Google, aby se z\u00e1kazn\u00edci dostali p\u0159esn\u011b tam, kam pot\u0159ebujete. The <a href=\"https:\/\/pageloot.com\/cs\/google-review-qr-code-generator\/\">Google recenze QR k\u00f3d gener\u00e1tor<\/a> v\u00e1m umo\u017e\u0148uje vytv\u00e1\u0159et a p\u0159izp\u016fsobovat k\u00f3dy recenz\u00ed, kter\u00e9 m\u016f\u017eete vlo\u017eit do sv\u00fdch fyzick\u00fdch materi\u00e1l\u016f. Pro \u0161ir\u0161\u00ed sb\u011br zp\u011btn\u00e9 vazby mohou QR k\u00f3dy tak\u00e9 odkazovat na pr\u016fzkumy po n\u00e1kupu, co\u017e v\u00e1m umo\u017en\u00ed shroma\u017e\u010fovat strukturovan\u00e9 poznatky o n\u00e1kupn\u00edm z\u00e1\u017eitku. P\u0159e\u010dt\u011bte si v\u00edce o tom, jak <a href=\"https:\/\/pageloot.com\/cs\/blog\/qr-codes-for-support-in-e-commerce\/\">QR k\u00f3dy podporuj\u00ed z\u00e1kaznick\u00fd servis v e-commerce<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zlep\u0161ete logistiku doru\u010den\u00ed a vracen\u00ed zbo\u017e\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159epravn\u00ed \u0161t\u00edtky a e-maily s potvrzen\u00edm objedn\u00e1vky jsou nedostate\u010dn\u011b vyu\u017e\u00edvan\u00e9 marketingov\u00e9 a servisn\u00ed kan\u00e1ly. QR k\u00f3d na p\u0159epravn\u00edm \u0161t\u00edtku m\u016f\u017ee z\u00e1kazn\u00edk\u016fm poskytnout okam\u017eit\u00fd p\u0159\u00edstup k aktualizac\u00edm sledov\u00e1n\u00ed v re\u00e1ln\u00e9m \u010dase, ani\u017e by museli hledat sledovac\u00ed \u010d\u00edslo a zad\u00e1vat ho ru\u010dn\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro vr\u00e1cen\u00ed zbo\u017e\u00ed QR k\u00f3d odkazuj\u00edc\u00ed p\u0159\u00edmo na formul\u00e1\u0159 \u017e\u00e1dosti o vr\u00e1cen\u00ed odstra\u0148uje nejfrustruj\u00edc\u00ed \u010d\u00e1st poprodejn\u00edho z\u00e1\u017eitku. Zna\u010dky jako IKEA p\u0159ijaly tento model \u2013 zas\u00edl\u00e1n\u00ed QR k\u00f3d\u016f e-mailem nebo SMS pot\u00e9, co z\u00e1kazn\u00edk zaregistruje vr\u00e1cen\u00ed \u2013 k zefektivn\u011bn\u00ed reverzn\u00ed logistiky a sn\u00ed\u017een\u00ed kontakt\u016f s podporou. Prozkoumejte, jak <a href=\"https:\/\/pageloot.com\/cs\/blog\/qr-codes-ecommerce-deliveries-improvement\/\">QR k\u00f3dy zlep\u0161uj\u00ed z\u00e1\u017eitky z doru\u010den\u00ed v e-commerce<\/a> podrobn\u011bji.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Roz\u0161i\u0159te publikum na soci\u00e1ln\u00edch s\u00edt\u00edch<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00fd kus fyzick\u00e9ho obalu je potenci\u00e1ln\u00edm kan\u00e1lem pro r\u016fst va\u0161eho soci\u00e1ln\u00edho dosahu. QR k\u00f3d, kter\u00fd odkazuje p\u0159\u00edmo na v\u00e1\u0161 profil na Instagramu, TikToku nebo YouTube, m\u016f\u017ee prom\u011bnit prvn\u00edho kupuj\u00edc\u00edho v dlouhodob\u00e9ho sleduj\u00edc\u00edho bez jak\u00fdchkoli dal\u0161\u00edch v\u00fddaj\u016f na reklamu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To funguje obzvl\u00e1\u0161t\u011b dob\u0159e p\u0159i rozbalov\u00e1n\u00ed, kdy je pozornost z\u00e1kazn\u00edka vysok\u00e1 a nad\u0161en\u00ed z produktu je na vrcholu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak sledovat v\u00fdkon kampan\u00ed s QR k\u00f3dy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Generov\u00e1n\u00ed QR k\u00f3du je jen polovina pr\u00e1ce \u2013 pochopen\u00ed jeho v\u00fdkonu je to, co odd\u011bluje taktick\u00fd experiment od \u0161k\u00e1lovateln\u00e9 strategie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dynamick\u00e9 QR k\u00f3dy a vestav\u011bn\u00e1 analytika<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/pageloot.com\/cs\/dynamic-qr-code-generator\/\">Dynamick\u00e9 QR k\u00f3dy<\/a> poskytuj\u00ed nejkomplexn\u011bj\u0161\u00ed sledov\u00e1n\u00ed, proto\u017ee sm\u011bruj\u00ed skeny p\u0159es \u0159\u00edzen\u00e9 p\u0159esm\u011brov\u00e1n\u00ed, kter\u00e9 zaznamen\u00e1v\u00e1 metriky v re\u00e1ln\u00e9m \u010dase. Platforma pro spr\u00e1vu QR k\u00f3d\u016f, jako je Pageloot, zaznamen\u00e1v\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Celkov\u00fd po\u010det sken\u016f a unik\u00e1tn\u00ed skeny<\/li>\n<li>\u010cas a datum ka\u017ed\u00e9ho skenu<\/li>\n<li>Geografick\u00e1 poloha skenu<\/li>\n<li>Typ za\u0159\u00edzen\u00ed a opera\u010dn\u00ed syst\u00e9m<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tato data v\u00e1m \u0159eknou, kter\u00e1 um\u00edst\u011bn\u00ed generuj\u00ed nejv\u011bt\u0161\u00ed zapojen\u00ed, kdy z\u00e1kazn\u00edci s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed skenuj\u00ed a kde je koncentrov\u00e1na geografick\u00e1 popt\u00e1vka. Pro hlub\u0161\u00ed pohled na to, jak sledov\u00e1n\u00ed funguje, viz <a href=\"https:\/\/pageloot.com\/cs\/qr-code-marketing\/tracking-qr-codes\/\">pr\u016fvodce sledov\u00e1n\u00edm sken\u016f QR k\u00f3d\u016f a anal\u00fdzou<\/a>.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Monitorujte svou kampa\u0148 v re\u00e1ln\u00e9m \u010dase<\/strong> Chcete p\u0159esn\u011b vid\u011bt, kde a kdy va\u0161i z\u00e1kazn\u00edci skenuj\u00ed va\u0161e materi\u00e1ly? Pou\u017eijte <a href=\"https:\/\/pageloot.com\/cs\/dynamic-qr-code-generator\/\">Dynamick\u00fd QR k\u00f3d<\/a> k vytvo\u0159en\u00ed sledovateln\u00fdch k\u00f3d\u016f a p\u0159\u00edstupu k pln\u00e9mu v\u00fdkonnostn\u00edmu panelu je\u0161t\u011b dnes.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Parametry UTM pro atribuci v Google Analytics<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pro kampan\u011b, kde pot\u0159ebujete, aby se v\u00fdkon QR k\u00f3du zobrazoval vedle dat z jin\u00fdch kan\u00e1l\u016f v Google Analytics, p\u0159idejte parametry UTM k c\u00edlov\u00e9 URL p\u0159ed vygenerov\u00e1n\u00edm k\u00f3du. Parametry UTM jsou kr\u00e1tk\u00e9 \u00faryvky p\u0159ipojen\u00e9 k URL, kter\u00e9 va\u0161\u00ed analytick\u00e9 platform\u011b sd\u011bluj\u00ed zdroj, m\u00e9dium a n\u00e1zev kampan\u011b spojen\u00e9 s n\u00e1v\u0161t\u011bvou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kladn\u00ed URL s UTM tagy pro QR k\u00f3d na obalu produktu m\u016f\u017ee vypadat takto:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c`<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">https:\/\/yourstore.com\/product?utm<em>source=packaging&amp;utm<\/em>medium=qr<em>k\u00f3d&amp;utm<\/em>campaign=spring_launch<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c`<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u011bt standardn\u00edch parametr\u016f UTM je:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>utm_source<\/strong> \u2013 Odkud provoz poch\u00e1z\u00ed (nap\u0159. `obal`, `let\u00e1k`, `\u00fa\u010dtenka`)<\/li>\n<li><strong>utm<em>medium<\/strong> \u2013 Marketingov\u00fd kan\u00e1l (nap\u0159. `qr<\/em>k\u00f3d`)<\/li>\n<li><strong>utm<em>campaign<\/strong> \u2013 Konkr\u00e9tn\u00ed n\u00e1zev kampan\u011b (nap\u0159. `jaro<\/em>spu\u0161t\u011bn\u00ed`)<\/li>\n<li><strong>utm_term<\/strong> \u2013 Kl\u00ed\u010dov\u00e1 slova, typicky pro placen\u00e9 vyhled\u00e1vac\u00ed kampan\u011b<\/li>\n<li><strong>utm_content<\/strong> \u2013 Pro rozli\u0161en\u00ed podobn\u00fdch odkaz\u016f nebo kreativn\u00edch variant<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Jakmile je ozna\u010deno, zkra\u0165te URL a vygenerujte sv\u016fj QR k\u00f3d ze zkr\u00e1cen\u00e9ho odkazu. Skenov\u00e1n\u00ed se pak objev\u00ed jako z\u0159eteln\u00fd zdroj provozu ve va\u0161ich analytick\u00fdch reportech, co\u017e v\u00e1m umo\u017en\u00ed m\u011b\u0159it konverzn\u00ed pom\u011bry, p\u0159\u00edjmy a chov\u00e1n\u00ed specifick\u00e9 pro provoz \u0159\u00edzen\u00fd QR k\u00f3dy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nejlep\u0161\u00ed postupy pro design QR k\u00f3d\u016f pro e-commerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR k\u00f3d, kter\u00fd z\u00e1kazn\u00edci nemohou nebo necht\u011bj\u00ed naskenovat, nep\u0159in\u00e1\u0161\u00ed \u017e\u00e1dnou hodnotu. Tyto principy designu zaji\u0161\u0165uj\u00ed, \u017ee va\u0161e k\u00f3dy funguj\u00ed spolehliv\u011b na v\u0161ech m\u00edstech:<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/qr-code-best-01a68c-170945fdfefe.webp\" alt=\"Tipy pro design QR k\u00f3d\u016f\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pou\u017e\u00edvejte tmav\u00e9 moduly na sv\u011btl\u00e9m pozad\u00ed<\/strong> \u2013 \u010cern\u00e1 na b\u00edl\u00e9 poskytuje nejsiln\u011bj\u0161\u00ed kontrast pro rozpozn\u00e1n\u00ed kamerou a je p\u0159\u00edstupn\u011bj\u0161\u00ed pro u\u017eivatele v podm\u00ednk\u00e1ch slab\u00e9ho osv\u011btlen\u00ed<\/li>\n<li><strong>Udr\u017eujte klidovou z\u00f3nu<\/strong> \u2013 Kolem k\u00f3du ponechte alespo\u0148 \u010dty\u0159i moduly pr\u00e1zdn\u00e9ho prostoru, aby okoln\u00ed grafika neru\u0161ila skenov\u00e1n\u00ed<\/li>\n<li><strong>Dodr\u017eujte pokyny pro minim\u00e1ln\u00ed velikost<\/strong> \u2013 Minim\u00e1ln\u011b 1 palec \u00d7 1 palec pro ti\u0161t\u011bn\u00e9 materi\u00e1ly; v\u011bt\u0161\u00ed pro zna\u010den\u00ed, kde plat\u00ed pravidlo, \u017ee maxim\u00e1ln\u00ed vzd\u00e1lenost skenov\u00e1n\u00ed by m\u011bla b\u00fdt zhruba desetin\u00e1sobek \u0161\u00ed\u0159ky k\u00f3du<\/li>\n<li><strong>Zahr\u0148te jasnou v\u00fdzvu k akci<\/strong> \u2013 Ozna\u010dte k\u00f3d kr\u00e1tkou instrukc\u00ed, jako je \u201cNaskenujte pro 10% slevu\u201d nebo \u201cNaskenujte pro sledov\u00e1n\u00ed objedn\u00e1vky\u201d, abyste sn\u00ed\u017eili v\u00e1h\u00e1n\u00ed a zv\u00fd\u0161ili m\u00edru skenov\u00e1n\u00ed<\/li>\n<li><strong>Otestujte p\u0159ed tiskem<\/strong> \u2013 Ov\u011b\u0159te, \u017ee se k\u00f3d spr\u00e1vn\u011b skenuje ve fin\u00e1ln\u00ed ti\u0161t\u011bn\u00e9 velikosti, z o\u010dek\u00e1van\u00fdch vzd\u00e1lenost\u00ed, v realistick\u00e9m osv\u011btlen\u00ed a nap\u0159\u00ed\u010d v\u00edce modely telefon\u016f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pro mobiln\u00ed vstupn\u00ed str\u00e1nky propojen\u00e9 z va\u0161ich QR k\u00f3d\u016f jsou kl\u00ed\u010dov\u00e9 rychlost na\u010d\u00edt\u00e1n\u00ed a rozlo\u017een\u00ed optimalizovan\u00e9 pro mobiln\u00ed za\u0159\u00edzen\u00ed. Str\u00e1nky by se m\u011bly na\u010d\u00edst do t\u0159\u00ed sekund a tla\u010d\u00edtka by m\u011bla b\u00fdt dostate\u010dn\u011b velk\u00e1 pro snadn\u00e9 klepnut\u00ed. Viz <a href=\"https:\/\/pageloot.com\/cs\/blog\/mobile-qr-code-landing-pages-best-practices\/\">osv\u011bd\u010den\u00e9 postupy pro mobiln\u00ed vstupn\u00ed str\u00e1nky s QR k\u00f3dem<\/a> pro podrobn\u00fd kontroln\u00ed seznam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak vytvo\u0159it QR k\u00f3d pro v\u00e1\u0161 e-commerce obchod<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Za\u010d\u00edt s QR k\u00f3dy pro v\u00e1\u0161 obchod vy\u017eaduje t\u0159i kroky:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vygenerujte k\u00f3d<\/strong> \u2013 Pou\u017eijte <a href=\"https:\/\/pageloot.com\/cs\/qr-code-generator\/\">Gener\u00e1tor QR k\u00f3d\u016f Pageloot<\/a> k vytvo\u0159en\u00ed dynamick\u00e9ho QR k\u00f3du propojen\u00e9ho s produktovou str\u00e1nkou, platebn\u00edm tokem, formul\u00e1\u0159em pro recenze nebo jakoukoli jinou destinac\u00ed. Zvolte dynamick\u00fd p\u0159ed statick\u00fdm, pokud chcete pozd\u011bji aktualizovat destinaci nebo sledovat v\u00fdkon.<\/li>\n<li><strong>P\u0159izp\u016fsobte a ozna\u010dte zna\u010dkou<\/strong> \u2013 P\u0159idejte sv\u00e9 logo, sla\u010fte barvy sv\u00e9 zna\u010dky a zahr\u0148te r\u00e1me\u010dek s v\u00fdzvou k akci. Zna\u010dkov\u00e9 k\u00f3dy buduj\u00ed rozpoznatelnost a maj\u00ed tendenci generovat v\u00edce sken\u016f ne\u017e oby\u010dejn\u00e9 \u010dernob\u00edl\u00e9 k\u00f3dy.<\/li>\n<li><strong>Nasa\u010fte a monitorujte<\/strong> \u2013 Um\u00edst\u011bte k\u00f3d na obaly, e-maily, ti\u0161t\u011bn\u00e9 materi\u00e1ly nebo do prodejn\u00edch cedul\u00ed. Pou\u017eijte analytick\u00fd panel k p\u0159ezkoum\u00e1n\u00ed v\u00fdkonu skenov\u00e1n\u00ed a \u00faprav\u011b kampan\u00ed na z\u00e1klad\u011b toho, co funguje.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pro n\u00e1pady na implementaci specifick\u00e9 pro dan\u00e9 odv\u011btv\u00ed, <a href=\"https:\/\/pageloot.com\/cs\/industry\/e-commerce\/\">str\u00e1nka \u0159e\u0161en\u00ed QR k\u00f3d\u016f pro e-commerce<\/a> pokr\u00fdv\u00e1 p\u0159\u00edpady pou\u017eit\u00ed nap\u0159\u00ed\u010d Shopify, WooCommerce a dal\u0161\u00edmi platformami. M\u016f\u017eete si tak\u00e9 prohl\u00e9dnout <a href=\"https:\/\/pageloot.com\/cs\/industry\/\">\u0159e\u0161en\u00ed QR k\u00f3d\u016f podle odv\u011btv\u00ed<\/a> pro kontext, jak se jin\u00e1 odv\u011btv\u00ed vypo\u0159\u00e1d\u00e1vaj\u00ed s podobn\u00fdmi v\u00fdzvami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Re\u00e1ln\u00e9 v\u00fdsledky demonstruj\u00ed rozsah toho, co je mo\u017en\u00e9: p\u0159\u00edpadov\u00e9 studie p\u0159edn\u00edch e-commerce zna\u010dek ukazuj\u00ed v\u00fdsledky jako 130% n\u00e1r\u016fst online prodej\u016f a 239% n\u00e1r\u016fst zapojen\u00ed do aplikac\u00ed z c\u00edlen\u00fdch nasazen\u00ed QR k\u00f3d\u016f. <a href=\"https:\/\/pageloot.com\/cs\/blog\/case-studies-qr-codes-transforming-e-commerce\/\">p\u0159\u00edpadov\u00e9 studie QR k\u00f3d\u016f pro e-commerce<\/a> str\u00e1nka podrobn\u011b pokr\u00fdv\u00e1 tyto p\u0159\u00edklady.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">QR k\u00f3dy funguj\u00ed nejl\u00e9pe, kdy\u017e \u0159e\u0161\u00ed konkr\u00e9tn\u00ed probl\u00e9m pro z\u00e1kazn\u00edka \u2013 rychlej\u0161\u00ed z\u00edsk\u00e1n\u00ed informac\u00ed, snaz\u0161\u00ed platba nebo dokon\u010den\u00ed vr\u00e1cen\u00ed zbo\u017e\u00ed bez pot\u00ed\u017e\u00ed. Za\u010dn\u011bte s jedn\u00edm nebo dv\u011bma vysoce hodnotn\u00fdmi kontaktn\u00edmi body, zm\u011b\u0159te v\u00fdsledky a odtud se roz\u0161i\u0159ujte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-3fe8652cfb08\"><strong class=\"schema-faq-question\">Jak\u00fd je rozd\u00edl mezi statick\u00fdm a dynamick\u00fdm QR k\u00f3dem pro e-commerce?<\/strong> <p class=\"schema-faq-answer\">Statick\u00fd QR k\u00f3d k\u00f3duje c\u00edlovou URL p\u0159\u00edmo do vzoru a nelze jej po vytvo\u0159en\u00ed zm\u011bnit. Dynamick\u00fd QR k\u00f3d odkazuje na kr\u00e1tk\u00fd p\u0159esm\u011brovac\u00ed odkaz, kter\u00fd lze kdykoli aktualizovat, i pot\u00e9, co byl k\u00f3d vyti\u0161t\u011bn. Pro e-commerce jsou dynamick\u00e9 k\u00f3dy obecn\u011b preferov\u00e1ny, proto\u017ee podporuj\u00ed anal\u00fdzu v re\u00e1ln\u00e9m \u010dase, umo\u017e\u0148uj\u00ed aktualizace c\u00edle p\u0159i zm\u011bn\u011b akc\u00ed a vytv\u00e1\u0159ej\u00ed \u010dist\u0161\u00ed vizu\u00e1ln\u00ed vzor, kter\u00fd se skenuje rychleji. Zjist\u011bte v\u00edce na str\u00e1nce statick\u00fdch vs. dynamick\u00fdch QR k\u00f3d\u016f.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-0d989f766597\"><strong class=\"schema-faq-question\">Jak sleduji, kter\u00e9 QR k\u00f3dy generuj\u00ed prodeje?<\/strong> <p class=\"schema-faq-answer\">Nejspolehliv\u011bj\u0161\u00ed metoda kombinuje dva p\u0159\u00edstupy. Zaprv\u00e9, pou\u017eijte dynamick\u00e9 QR k\u00f3dy prost\u0159ednictv\u00edm spr\u00e1vcovsk\u00e9 platformy, jako je Pageloot, kter\u00e1 automaticky zaznamen\u00e1v\u00e1 po\u010dty skenov\u00e1n\u00ed, \u010dasov\u00e1 raz\u00edtka, typy za\u0159\u00edzen\u00ed a geografick\u00e9 polohy. Zadruh\u00e9, p\u0159idejte parametry UTM do sv\u00fdch c\u00edlov\u00fdch URL, aby se skenov\u00e1n\u00ed zobrazovalo jako odli\u0161n\u00fd zdroj n\u00e1v\u0161t\u011bvnosti v Google Analytics, kde m\u016f\u017eete m\u011b\u0159it m\u00edru konverze a p\u0159\u00edjmy p\u0159ipisovan\u00e9 jednotliv\u00fdm k\u00f3d\u016fm. Podrobn\u00e9 pokyny naleznete v pr\u016fvodci sledov\u00e1n\u00edm QR k\u00f3d\u016f.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-cdce8035b016\"><strong class=\"schema-faq-question\">Kam bych m\u011bl um\u00edstit QR k\u00f3dy, abych z\u00edskal nejv\u00edce sken\u016f v e-commerce?<\/strong> <p class=\"schema-faq-answer\">Um\u00edst\u011bn\u00ed s nejvy\u0161\u0161\u00ed anga\u017eovanost\u00ed v e-commerce jsou obaly produkt\u016f, p\u0159epravn\u00ed krabice, vlo\u017eky do balen\u00ed a e-maily s potvrzen\u00edm objedn\u00e1vky. Tyto kontaktn\u00ed body oslovuj\u00ed z\u00e1kazn\u00edky v okam\u017eic\u00edch vysok\u00e9ho z\u00e1m\u011bru \u2013 hned po n\u00e1kupu nebo b\u011bhem rozbalov\u00e1n\u00ed \u2013 co\u017e je \u010din\u00ed ide\u00e1ln\u00edmi pro z\u00edsk\u00e1v\u00e1n\u00ed recenz\u00ed, opakovan\u00fdch n\u00e1kup\u016f a sledov\u00e1n\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch. Poprodejn\u00ed materi\u00e1ly, jako jsou \u00fa\u010dtenky a pokyny k vr\u00e1cen\u00ed zbo\u017e\u00ed, jsou tak\u00e9 \u00fa\u010dinn\u00e9, proto\u017ee z\u00e1kazn\u00edci jsou v tu chv\u00edli aktivn\u011b zapojeni do va\u0161\u00ed zna\u010dky.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Zjist\u011bte, jak QR k\u00f3dy poh\u00e1n\u011bj\u00ed r\u016fst e-commerce propojen\u00edm obal\u016f s digit\u00e1ln\u00edm prodejem. Tento pr\u016fvodce pokr\u00fdv\u00e1 nakupovateln\u00e9 k\u00f3dy, platby, recenze a anal\u00fdzu skenov\u00e1n\u00ed.<\/p>","protected":false},"author":17,"featured_media":54323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-codes-for"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use QR Codes for E-Commerce<\/title>\n<meta name=\"description\" content=\"You can easily leverage QR codes in many ways to take your e-commerce portal up to the maximum possible height in terms of conversions and audience engagement\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/cs\/qr-codes-for\/e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QR Codes for E-Commerce: A Practical Implementation Guide\" \/>\n<meta property=\"og:description\" content=\"You can easily leverage QR codes in many ways to take your e-commerce portal up to the maximum possible height in terms of conversions and audience engagement\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/cs\/qr-codes-for\/e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-01T20:10:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T08:17:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2019\/05\/qr-codes-for-online-businesses.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/e-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/e-commerce\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"QR Codes for E-Commerce: A Practical Implementation Guide\",\"datePublished\":\"2019-05-01T20:10:35+00:00\",\"dateModified\":\"2026-06-10T08:17:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/e-commerce\\\/\"},\"wordCount\":2173,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/unboxing-smartphone-scan-9def61-3a6e5241c5d2.webp\",\"articleSection\":[\"Industries\"],\"inLanguage\":\"cs\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/e-commerce\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/e-commerce\\\/\",\"name\":\"How to Use QR Codes for E-Commerce\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/e-commerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/unboxing-smartphone-scan-9def61-3a6e5241c5d2.webp\",\"datePublished\":\"2019-05-01T20:10:35+00:00\",\"dateModified\":\"2026-06-10T08:17:16+00:00\",\"description\":\"You can easily leverage QR codes in many ways to take your e-commerce portal up to the maximum possible height in terms of conversions and audience engagement\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/e-commerce\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/e-commerce\\\/#faq-question-3fe8652cfb08\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/e-commerce\\\/#faq-question-0d989f766597\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/e-commerce\\\/#faq-question-cdce8035b016\"}],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/e-commerce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/e-commerce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/unboxing-smartphone-scan-9def61-3a6e5241c5d2.webp\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/unboxing-smartphone-scan-9def61-3a6e5241c5d2.webp\",\"width\":1024,\"height\":1024,\"caption\":\"Scanning product QR code\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/e-commerce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pageloot.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Industries\",\"item\":\"https:\\\/\\\/pageloot.com\\\/c\\\/qr-codes-for\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Why QR Codes Are Essential for E-Commerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"name\":\"Pageloot\",\"description\":\"Create Free QR Codes Online\",\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pageloot.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\",\"name\":\"Pageloot\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"width\":1,\"height\":1,\"caption\":\"Pageloot\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pageloot\\\/\",\"https:\\\/\\\/x.com\\\/getpageloot\",\"https:\\\/\\\/www.instagram.com\\\/getpageloot\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pageloot\\\/\",\"http:\\\/\\\/pinterest.com\\\/pageloot\",\"https:\\\/\\\/www.youtube.com\\\/pageloot\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\",\"name\":\"Siim T\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369\",\"caption\":\"Siim T\"},\"description\":\"Siim Tiigim\u00e4gi is a part of the innovative QR code generator services at Pageloot. With a profound expertise spanning over 5 years solely on QR codes, Siim has become a subject matter expert in the field. He makes significant strides in leveraging QR technology to simplify and augment digital interactions. His journey didn\u2019t just start here. Siim has an extensive digital background with over 10 years of robust experience in the Software as a Service (SaaS) sector, a testament to his deep-seated knowledge in digital solutions.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/siim-tiigimagi\\\/\"]},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/e-commerce\\\/#faq-question-3fe8652cfb08\",\"position\":1,\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/e-commerce\\\/#faq-question-3fe8652cfb08\",\"name\":\"What is the difference between a static and dynamic QR code for e-commerce?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A static QR code encodes the destination URL directly into the pattern and cannot be changed after creation. A dynamic QR code points to a short redirect link that can be updated at any time, even after the code has been printed. For e-commerce, dynamic codes are generally preferable because they support real-time analytics, allow destination updates when promotions change, and produce a cleaner visual pattern that scans faster. Learn more on the static vs. dynamic QR codes page.\",\"inLanguage\":\"cs\"},\"inLanguage\":\"cs\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/e-commerce\\\/#faq-question-0d989f766597\",\"position\":2,\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/e-commerce\\\/#faq-question-0d989f766597\",\"name\":\"How do I track which QR codes are driving sales?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The most reliable method combines two approaches. First, use dynamic QR codes through a management platform like Pageloot, which logs scan counts, timestamps, device types, and geographic locations automatically. Second, add UTM parameters to your destination URLs so scans appear as a distinct traffic source in Google Analytics, where you can measure conversion rates and revenue attributed to each code. See the QR code tracking guide for step-by-step instructions.\",\"inLanguage\":\"cs\"},\"inLanguage\":\"cs\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/e-commerce\\\/#faq-question-cdce8035b016\",\"position\":3,\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/e-commerce\\\/#faq-question-cdce8035b016\",\"name\":\"Where should I place QR codes to get the most scans in e-commerce?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The placements with the highest engagement in e-commerce are product packaging, shipping boxes, packaging inserts, and order confirmation emails. These touchpoints reach customers at moments of high intent \u2013 right after purchase or during the unboxing experience \u2013 making them ideal for driving reviews, repeat purchases, and social follows. Post-purchase materials like receipts and return instructions are also effective because customers are actively engaged with your brand at that moment.\",\"inLanguage\":\"cs\"},\"inLanguage\":\"cs\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jak pou\u017e\u00edvat QR k\u00f3dy pro elektronick\u00fd obchod","description":"QR k\u00f3dy m\u016f\u017eete snadno vyu\u017e\u00edt mnoha zp\u016fsoby, aby se v\u00e1\u0161 port\u00e1l elektronick\u00e9ho obchodov\u00e1n\u00ed dostal do maxim\u00e1ln\u00ed mo\u017en\u00e9 v\u00fd\u0161ky, pokud jde o konverze a zapojen\u00ed publika","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pageloot.com\/cs\/qr-codes-for\/e-commerce\/","og_locale":"cs_CZ","og_type":"article","og_title":"QR Codes for E-Commerce: A Practical Implementation Guide","og_description":"You can easily leverage QR codes in many ways to take your e-commerce portal up to the maximum possible height in terms of conversions and audience engagement","og_url":"https:\/\/pageloot.com\/cs\/qr-codes-for\/e-commerce\/","og_site_name":"Pageloot","article_publisher":"https:\/\/www.facebook.com\/pageloot\/","article_published_time":"2019-05-01T20:10:35+00:00","article_modified_time":"2026-06-10T08:17:16+00:00","og_image":[{"width":1500,"height":1000,"url":"https:\/\/pageloot.com\/wp-content\/uploads\/2019\/05\/qr-codes-for-online-businesses.jpg","type":"image\/jpeg"}],"author":"Siim T","twitter_card":"summary_large_image","twitter_creator":"@getpageloot","twitter_site":"@getpageloot","twitter_misc":{"Napsal(a)":"Siim T","Odhadovan\u00e1 doba \u010dten\u00ed":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pageloot.com\/qr-codes-for\/e-commerce\/#article","isPartOf":{"@id":"https:\/\/pageloot.com\/qr-codes-for\/e-commerce\/"},"author":{"name":"Siim T","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe"},"headline":"QR Codes for E-Commerce: A Practical Implementation Guide","datePublished":"2019-05-01T20:10:35+00:00","dateModified":"2026-06-10T08:17:16+00:00","mainEntityOfPage":{"@id":"https:\/\/pageloot.com\/qr-codes-for\/e-commerce\/"},"wordCount":2173,"publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"image":{"@id":"https:\/\/pageloot.com\/qr-codes-for\/e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/unboxing-smartphone-scan-9def61-3a6e5241c5d2.webp","articleSection":["Industries"],"inLanguage":"cs"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/pageloot.com\/qr-codes-for\/e-commerce\/","url":"https:\/\/pageloot.com\/qr-codes-for\/e-commerce\/","name":"Jak pou\u017e\u00edvat QR k\u00f3dy pro elektronick\u00fd obchod","isPartOf":{"@id":"https:\/\/pageloot.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pageloot.com\/qr-codes-for\/e-commerce\/#primaryimage"},"image":{"@id":"https:\/\/pageloot.com\/qr-codes-for\/e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/unboxing-smartphone-scan-9def61-3a6e5241c5d2.webp","datePublished":"2019-05-01T20:10:35+00:00","dateModified":"2026-06-10T08:17:16+00:00","description":"QR k\u00f3dy m\u016f\u017eete snadno vyu\u017e\u00edt mnoha zp\u016fsoby, aby se v\u00e1\u0161 port\u00e1l elektronick\u00e9ho obchodov\u00e1n\u00ed dostal do maxim\u00e1ln\u00ed mo\u017en\u00e9 v\u00fd\u0161ky, pokud jde o konverze a zapojen\u00ed publika","breadcrumb":{"@id":"https:\/\/pageloot.com\/qr-codes-for\/e-commerce\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/pageloot.com\/qr-codes-for\/e-commerce\/#faq-question-3fe8652cfb08"},{"@id":"https:\/\/pageloot.com\/qr-codes-for\/e-commerce\/#faq-question-0d989f766597"},{"@id":"https:\/\/pageloot.com\/qr-codes-for\/e-commerce\/#faq-question-cdce8035b016"}],"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pageloot.com\/qr-codes-for\/e-commerce\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/pageloot.com\/qr-codes-for\/e-commerce\/#primaryimage","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/unboxing-smartphone-scan-9def61-3a6e5241c5d2.webp","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/unboxing-smartphone-scan-9def61-3a6e5241c5d2.webp","width":1024,"height":1024,"caption":"Scanning product QR code"},{"@type":"BreadcrumbList","@id":"https:\/\/pageloot.com\/qr-codes-for\/e-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pageloot.com\/"},{"@type":"ListItem","position":2,"name":"Industries","item":"https:\/\/pageloot.com\/c\/qr-codes-for\/"},{"@type":"ListItem","position":3,"name":"Why QR Codes Are Essential for E-Commerce"}]},{"@type":"WebSite","@id":"https:\/\/pageloot.com\/es\/#website","url":"https:\/\/pageloot.com\/es\/","name":"Pageloot","description":"Vytv\u00e1\u0159ejte zdarma QR k\u00f3dy online","publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pageloot.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/pageloot.com\/es\/#organization","name":"Pageloot","url":"https:\/\/pageloot.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","width":1,"height":1,"caption":"Pageloot"},"image":{"@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pageloot\/","https:\/\/x.com\/getpageloot","https:\/\/www.instagram.com\/getpageloot\/","https:\/\/www.linkedin.com\/company\/pageloot\/","http:\/\/pinterest.com\/pageloot","https:\/\/www.youtube.com\/pageloot"]},{"@type":"Person","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe","name":"Siim T.","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369","url":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369","contentUrl":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369","caption":"Siim T"},"description":"Siim Tiigim\u00e4gi je sou\u010d\u00e1st\u00ed inovativn\u00edch slu\u017eeb gener\u00e1toru QR k\u00f3d\u016f ve spole\u010dnosti Pageloot. D\u00edky sv\u00fdm hlubok\u00fdm odborn\u00fdm znalostem, kter\u00e9 se v\u00edce ne\u017e 5 let t\u00fdkaj\u00ed v\u00fdhradn\u011b QR k\u00f3d\u016f, se Siim stal odborn\u00edkem v t\u00e9to oblasti. V\u00fdznamn\u011b se zasazuje o vyu\u017eit\u00ed technologie QR ke zjednodu\u0161en\u00ed a roz\u0161\u00ed\u0159en\u00ed digit\u00e1ln\u00edch interakc\u00ed. Jeho cesta v\u0161ak neza\u010dala jen zde. Siim m\u00e1 rozs\u00e1hl\u00e9 digit\u00e1ln\u00ed z\u00e1zem\u00ed s v\u00edce ne\u017e desetilet\u00fdmi solidn\u00edmi zku\u0161enostmi v oblasti softwaru jako slu\u017eby (SaaS), co\u017e sv\u011bd\u010d\u00ed o jeho hluboce zako\u0159en\u011bn\u00fdch znalostech v oblasti digit\u00e1ln\u00edch \u0159e\u0161en\u00ed.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-for\/e-commerce\/#faq-question-3fe8652cfb08","position":1,"url":"https:\/\/pageloot.com\/qr-codes-for\/e-commerce\/#faq-question-3fe8652cfb08","name":"Jak\u00fd je rozd\u00edl mezi statick\u00fdm a dynamick\u00fdm QR k\u00f3dem pro e-commerce?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A static QR code encodes the destination URL directly into the pattern and cannot be changed after creation. A dynamic QR code points to a short redirect link that can be updated at any time, even after the code has been printed. For e-commerce, dynamic codes are generally preferable because they support real-time analytics, allow destination updates when promotions change, and produce a cleaner visual pattern that scans faster. Learn more on the static vs. dynamic QR codes page.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-for\/e-commerce\/#faq-question-0d989f766597","position":2,"url":"https:\/\/pageloot.com\/qr-codes-for\/e-commerce\/#faq-question-0d989f766597","name":"Jak sleduji, kter\u00e9 QR k\u00f3dy generuj\u00ed prodeje?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The most reliable method combines two approaches. First, use dynamic QR codes through a management platform like Pageloot, which logs scan counts, timestamps, device types, and geographic locations automatically. Second, add UTM parameters to your destination URLs so scans appear as a distinct traffic source in Google Analytics, where you can measure conversion rates and revenue attributed to each code. See the QR code tracking guide for step-by-step instructions.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-for\/e-commerce\/#faq-question-cdce8035b016","position":3,"url":"https:\/\/pageloot.com\/qr-codes-for\/e-commerce\/#faq-question-cdce8035b016","name":"Kam bych m\u011bl um\u00edstit QR k\u00f3dy, abych z\u00edskal nejv\u00edce sken\u016f v e-commerce?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The placements with the highest engagement in e-commerce are product packaging, shipping boxes, packaging inserts, and order confirmation emails. These touchpoints reach customers at moments of high intent \u2013 right after purchase or during the unboxing experience \u2013 making them ideal for driving reviews, repeat purchases, and social follows. Post-purchase materials like receipts and return instructions are also effective because customers are actively engaged with your brand at that moment.","inLanguage":"cs"},"inLanguage":"cs"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/2942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/comments?post=2942"}],"version-history":[{"count":3,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/2942\/revisions"}],"predecessor-version":[{"id":54930,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/2942\/revisions\/54930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/media\/54323"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/media?parent=2942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/categories?post=2942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/tags?post=2942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}