{"id":2917,"date":"2019-05-01T18:44:53","date_gmt":"2019-05-01T18:44:53","guid":{"rendered":"https:\/\/pageloot.com\/?p=2917"},"modified":"2026-04-29T08:03:59","modified_gmt":"2026-04-29T08:03:59","slug":"how-to-use-qr-codes","status":"publish","type":"post","link":"https:\/\/pageloot.com\/cs\/qr-code-marketing\/how-to-use-qr-codes\/","title":{"rendered":"Jak pou\u017e\u00edvat QR k\u00f3dy pro podnik\u00e1n\u00ed a marketing"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Jak m\u016f\u017ee va\u0161e firma prom\u011bnit fyzick\u00e9 marketingov\u00e9 materi\u00e1ly v m\u011b\u0159iteln\u00e9 digit\u00e1ln\u00ed v\u00fdsledky? Mnoho offline kampan\u00ed p\u016fsob\u00ed jako \u010dern\u00e1 d\u00edra, kde je zapojen\u00ed nemo\u017en\u00e9 zm\u011b\u0159it, co\u017e vede k pl\u00fdtv\u00e1n\u00ed v\u00fddaji a promarn\u011bn\u00fdm p\u0159\u00edle\u017eitostem. Tento pr\u016fvodce vysv\u011btluje, jak pou\u017e\u00edvat QR k\u00f3dy k p\u0159eklenut\u00ed propasti mezi tiskem a digit\u00e1lem a podpo\u0159it m\u011b\u0159iteln\u00e9 akce z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Evoluce QR k\u00f3d\u016f v marketingu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR k\u00f3dy se transformovaly z okrajov\u00fdch technick\u00fdch n\u00e1stroj\u016f na z\u00e1kladn\u00ed sou\u010d\u00e1sti modern\u00edho marketingov\u00e9ho mixu. S 99,5 miliony u\u017eivatel\u016f chytr\u00fdch telefon\u016f ve Spojen\u00fdch st\u00e1tech, kte\u0159\u00ed by m\u011bli v roce 2025 skenovat QR k\u00f3dy, a o\u010dek\u00e1van\u00fdm n\u00e1r\u016fstem tohoto \u010d\u00edsla na 102,6 milionu do roku 2026, dos\u00e1hla tato technologie kritick\u00e9 masy. Toto \u0161irok\u00e9 p\u0159ijet\u00ed umo\u017e\u0148uje firm\u00e1m p\u0159em\u011bnit statick\u00e9 povrchy \u2013 jako jsou plak\u00e1ty, obaly produkt\u016f a vizitky \u2013 na interaktivn\u00ed br\u00e1ny pro zapojen\u00ed z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b jednoduch\u00e9ho pohodl\u00ed poskytuj\u00ed tyto k\u00f3dy zna\u010dk\u00e1m p\u0159\u00edm\u00fd zp\u016fsob, jak transparentn\u011b shroma\u017e\u010fovat data prvn\u00ed strany. Ka\u017ed\u00e1 interakce nab\u00edz\u00ed \u0161anci l\u00e9pe porozum\u011bt va\u0161emu publiku identifikac\u00ed, kter\u00e9 fyzick\u00e9 kontaktn\u00ed body generuj\u00ed nejv\u011bt\u0161\u00ed digit\u00e1ln\u00ed provoz. Prost\u0159ednictv\u00edm <a href=\"https:\/\/pageloot.com\/cs\/blog\/how-qr-codes-connect-print-and-digital-marketing\/\">propojen\u00edm ti\u0161t\u011bn\u00e9ho a digit\u00e1ln\u00edho marketingu<\/a>, mohou firmy nab\u00eddnout bezprobl\u00e9movou cestu, kter\u00e1 z\u00e1kazn\u00edky zastihne p\u0159esn\u011b tam, kde se nach\u00e1zej\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Volba mezi statick\u00fdmi a dynamick\u00fdmi QR k\u00f3dy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kladem \u00fasp\u011b\u0161n\u00e9 kampan\u011b je v\u00fdb\u011br spr\u00e1vn\u00e9ho typu k\u00f3du pro va\u0161e konkr\u00e9tn\u00ed c\u00edle. Statick\u00e9 QR k\u00f3dy jsou po vytvo\u0159en\u00ed trval\u00e9 a neupraviteln\u00e9, proto\u017ee data jsou zak\u00f3dov\u00e1na p\u0159\u00edmo do pixelov\u00e9ho vzoru. Tyto k\u00f3dy jsou nejvhodn\u011bj\u0161\u00ed pro jednor\u00e1zov\u00e9 informace, kter\u00e9 se nikdy nezm\u011bn\u00ed, jako je heslo k Wi-Fi pro kancel\u00e1\u0159 nebo pevn\u00fd odkaz na trval\u00fd technick\u00fd manu\u00e1l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro v\u011bt\u0161inu marketingov\u00fdch iniciativ jsou v\u0161ak dynamick\u00e9 QR k\u00f3dy lep\u0161\u00ed volbou. Na rozd\u00edl od statick\u00fdch verz\u00ed pou\u017e\u00edvaj\u00ed dynamick\u00e9 k\u00f3dy kr\u00e1tkou p\u0159esm\u011brovac\u00ed URL adresu, co\u017e v\u00e1m d\u00e1v\u00e1 flexibilitu aktualizovat c\u00edlov\u00fd odkaz kdykoli, ani\u017e byste museli p\u0159etiskovat sv\u00e9 materi\u00e1ly. To je obzvl\u00e1\u0161t\u011b cenn\u00e9 pro sez\u00f3nn\u00ed akce nebo v p\u0159\u00edpad\u011b, \u017ee se c\u00edlov\u00e1 URL adresa n\u00e1hodou rozbije. D\u00e1le, v\u00fdb\u011br <a href=\"https:\/\/pageloot.com\/cs\/qr-code-marketing\/static-vs-dynamic-qr-codes\/\">statick\u00fdmi a dynamick\u00fdmi QR k\u00f3dy<\/a> je \u010dasto volbou mezi \u201cslep\u00fdm\u201d marketingem a strategi\u00ed zalo\u017eenou na datech, proto\u017ee pouze dynamick\u00e9 k\u00f3dy nab\u00edzej\u00ed mo\u017enost sledovat metriky skenov\u00e1n\u00ed, jako je poloha, \u010das a typ za\u0159\u00edzen\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/clean-vertical-infographic-8f665e-81e159801db6.webp\" alt=\"Statick\u00e9 versus dynamick\u00e9 QR\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Kreativn\u00ed strategie pro zv\u00fd\u0161en\u00ed zapojen\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pro maximalizaci dopadu va\u0161\u00ed kampan\u011b mus\u00edte u\u017eivatel\u016fm d\u00e1t p\u00e1dn\u00fd d\u016fvod, pro\u010d s\u00e1hnout po sv\u00fdch telefonech. Efektivn\u00ed strategie \u010dasto zahrnuj\u00ed nab\u00eddku okam\u017eit\u00e9 hodnoty, jako je exkluzivn\u00ed sleva, \u0161ance vyhr\u00e1t cenu nebo p\u0159\u00edstup k obsahu \u201cze z\u00e1kulis\u00ed\u201d, kter\u00fd nen\u00ed jinde dostupn\u00fd. V\u00fdzkum nazna\u010duje, \u017ee <a href=\"https:\/\/pageloot.com\/cs\/blog\/7-ways-qr-codes-boost-customer-engagement\/\">76 % spot\u0159ebitel\u016f pova\u017euje zna\u010dkov\u00e9 QR k\u00f3dy za p\u0159ita\u017eliv\u00e9<\/a>, tak\u017ee za\u010dlen\u011bn\u00ed barev a loga va\u0161\u00ed spole\u010dnosti m\u016f\u017ee v\u00fdrazn\u011b budovat d\u016fv\u011bru a zvy\u0161ovat m\u00edru skenov\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Personalizace hraje tak\u00e9 kl\u00ed\u010dovou roli v modern\u00edch kampan\u00edch. K\u00f3dy m\u016f\u017eete pou\u017e\u00edt k nasm\u011brov\u00e1n\u00ed u\u017eivatel\u016f na lokalizovan\u00e9 vstupn\u00ed str\u00e1nky nebo konkr\u00e9tn\u00ed produktov\u00e9 pr\u016fvodce na z\u00e1klad\u011b um\u00edst\u011bn\u00ed k\u00f3du. Nap\u0159\u00edklad QR k\u00f3d na konkr\u00e9tn\u00ed potravin\u011b m\u016f\u017ee odkazovat na recept s pou\u017eit\u00edm t\u00e9to ingredience, zat\u00edmco k\u00f3d na v\u00fdloze posilovny m\u016f\u017ee v\u00e9st p\u0159\u00edmo k formul\u00e1\u0159i pro p\u0159ihl\u00e1\u0161en\u00ed na lekci. Tato \u00farove\u0148 relevance zaji\u0161\u0165uje, \u017ee cesta u\u017eivatele p\u016fsob\u00ed p\u0159izp\u016fsoben\u011b a u\u017eite\u010dn\u011b, nikoli genericky.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Monitorujte svou kampa\u0148 v re\u00e1ln\u00e9m \u010dase<\/strong> Chcete p\u0159esn\u011b vid\u011bt, kde a kdy va\u0161i z\u00e1kazn\u00edci skenuj\u00ed va\u0161e materi\u00e1ly? Pou\u017eijte <a href=\"https:\/\/pageloot.com\/cs\/dynamic-qr-code-generator\/\">Gener\u00e1torem dynamick\u00fdch QR k\u00f3d\u016f<\/a> k vytvo\u0159en\u00ed sledovateln\u00fdch k\u00f3d\u016f a p\u0159\u00edstupu k pln\u00e9mu v\u00fdkonnostn\u00edmu panelu je\u0161t\u011b dnes.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Technick\u00e9 osv\u011bd\u010den\u00e9 postupy pro skenovatelnost<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR k\u00f3d je \u00fa\u010dinn\u00fd pouze tehdy, pokud se naskenuje rychle a spolehliv\u011b na prvn\u00ed pokus. Pro zaji\u0161t\u011bn\u00ed vysok\u00e9ho v\u00fdkonu mus\u00edte dodr\u017eovat zaveden\u00e9 technick\u00e9 normy t\u00fdkaj\u00edc\u00ed se velikosti, kontrastu a um\u00edst\u011bn\u00ed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>  <strong>Velikost a vzd\u00e1lenost<\/strong>: Dodr\u017eujte pom\u011br 10:1 mezi vzd\u00e1lenost\u00ed skenov\u00e1n\u00ed a velikost\u00ed k\u00f3du. Pokud z\u00e1kazn\u00edk skenuje plak\u00e1t z 10 stop, k\u00f3d by m\u011bl b\u00fdt \u0161irok\u00fd alespo\u0148 1 stopu. Pro p\u0159edm\u011bty zbl\u00edzka, jako jsou vizitky nebo obaly, je minim\u00e1ln\u00ed doporu\u010den\u00e1 velikost 0,8 x 0,8 palce.<\/li>\n<li>  <strong>Barva a kontrast<\/strong>: Skenery spol\u00e9haj\u00ed na rozli\u0161ov\u00e1n\u00ed mezi sv\u011btl\u00fdmi a tmav\u00fdmi moduly. V\u017edy pou\u017e\u00edvejte tmav\u00e9 pop\u0159ed\u00ed na sv\u011btl\u00e9m pozad\u00ed, s c\u00edlem dos\u00e1hnout <a href=\"https:\/\/pageloot.com\/cs\/blog\/qr-code-color-contrast-best-practices\/\">vysok\u00e9ho kontrastn\u00edho pom\u011bru<\/a> alespo\u0148 4,5:1. Vyhn\u011bte se invertovan\u00fdm barv\u00e1m, proto\u017ee mnoho star\u0161\u00edch fotoapar\u00e1t\u016f chytr\u00fdch telefon\u016f m\u00e1 pot\u00ed\u017ee se \u010dten\u00edm sv\u011btl\u00fdch vzor\u016f na tmav\u00e9m pozad\u00ed.<\/li>\n<li>  <strong>Klidov\u00e9 z\u00f3ny<\/strong>: Ka\u017ed\u00fd QR k\u00f3d vy\u017eaduje \u201cklidovou z\u00f3nu\u201d, co\u017e je jasn\u00fd okraj pr\u00e1zdn\u00e9ho prostoru kolem k\u00f3du, kter\u00fd jej odd\u011bluje od ostatn\u00edch designov\u00fdch prvk\u016f. Tento okraj by m\u011bl b\u00fdt \u0161irok\u00fd alespo\u0148 \u010dty\u0159i moduly, aby se zabr\u00e1nilo zmaten\u00ed skeneru bl\u00edzk\u00fdm textem nebo grafikou.<\/li>\n<li>  <strong>V\u00fdb\u011br materi\u00e1lu<\/strong>: K\u00f3dy pokud mo\u017eno netiskn\u011bte na vysoce reflexn\u00ed nebo zak\u0159iven\u00e9 povrchy. Leskl\u00e9 povrchy mohou vytv\u00e1\u0159et odlesky, kter\u00e9 oslepuj\u00ed fotoapar\u00e1t, zat\u00edmco v\u00fdrazn\u00e9 zak\u0159iven\u00ed m\u016f\u017ee zkreslit vzor pixel\u016f. Pou\u017eit\u00ed matn\u00fdch povrch\u016f a rovn\u00fdch ploch zaji\u0161\u0165uje nejvy\u0161\u0161\u00ed spolehlivost.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">M\u011b\u0159en\u00ed \u00fasp\u011bchu pomoc\u00ed sledov\u00e1n\u00ed a anal\u00fdzy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jakmile je va\u0161e kampa\u0148 spu\u0161t\u011bna, zam\u011b\u0159en\u00ed se p\u0159esouv\u00e1 na optimalizaci prost\u0159ednictv\u00edm dat. Pou\u017eit\u00ed platformy, kter\u00e1 poskytuje <a href=\"https:\/\/pageloot.com\/cs\/qr-code-marketing\/tracking-qr-codes\/\">sledov\u00e1n\u00ed QR k\u00f3d\u016f<\/a> v\u00e1m umo\u017e\u0148uje vid\u011bt metriky v\u00fdkonu v re\u00e1ln\u00e9m \u010dase. M\u016f\u017eete identifikovat, kter\u00e9 geografick\u00e9 lokality jsou nejaktivn\u011bj\u0161\u00ed, v jakou denn\u00ed dobu je va\u0161e publikum nejv\u00edce zapojeno a kter\u00e9 mobiln\u00ed opera\u010dn\u00ed syst\u00e9my preferuje.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/dashboard-analytics-d859c6-ae8538b23801.webp\" alt=\"\u0158\u00eddic\u00ed panel analytiky QR k\u00f3d\u016f\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pro je\u0161t\u011b hlub\u0161\u00ed vhledy m\u016f\u017eete integrovat sv\u00e9 QR k\u00f3dy s profesion\u00e1ln\u00edmi analytick\u00fdmi n\u00e1stroji. P\u0159id\u00e1n\u00edm <a href=\"https:\/\/pageloot.com\/cs\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/\">parametr\u016f UTM do va\u0161ich URL<\/a>, m\u016f\u017eete p\u0159esn\u011b sledovat, jak se chov\u00e1 provoz z QR k\u00f3d\u016f, jakmile dos\u00e1hne va\u0161eho webu v r\u00e1mci Google Analytics. Tato data v\u00e1m umo\u017e\u0148uj\u00ed prov\u00e1d\u011bt <a href=\"https:\/\/pageloot.com\/cs\/blog\/how-ab-testing-improves-qr-code-conversions\/\">A\/B testov\u00e1n\u00ed QR k\u00f3d\u016f<\/a> zkou\u0161en\u00edm r\u016fzn\u00fdch v\u00fdzev k akci nebo design\u016f, abyste zjistili, kter\u00e1 verze produkuje nejvy\u0161\u0161\u00ed konverzn\u00ed pom\u011br. Postupem \u010dasu tento iterativn\u00ed p\u0159\u00edstup transformuje va\u0161i QR strategii z jednoduch\u00e9ho odkazu na vysoce v\u00fdkonn\u00fd n\u00e1stroj pro generov\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-e61e1ac2707f\"><strong class=\"schema-faq-question\">Mohu zm\u011bnit, kam vede m\u016fj QR k\u00f3d pot\u00e9, co jsem jej ji\u017e vytiskl?<\/strong> <p class=\"schema-faq-answer\">Ano, ale pouze pokud jste pou\u017eili dynamick\u00fd QR k\u00f3d. Dynamick\u00e9 k\u00f3dy pou\u017e\u00edvaj\u00ed p\u0159esm\u011brovac\u00ed URL, kter\u00e9 v\u00e1m umo\u017e\u0148uje kdykoli zm\u011bnit c\u00edlov\u00fd odkaz ve va\u0161em spr\u00e1vcovsk\u00e9m panelu, ani\u017e byste zm\u011bnili ti\u0161t\u011bn\u00fd design.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-3825ee4d4703\"><strong class=\"schema-faq-question\">Jak\u00e1 je nejmen\u0161\u00ed velikost QR k\u00f3du pro marketingov\u00fd let\u00e1k?<\/strong> <p class=\"schema-faq-answer\">Pro materi\u00e1ly dr\u017een\u00e9 na d\u00e9lku pa\u017ee, jako jsou let\u00e1ky nebo bro\u017eury, by m\u011bl b\u00fdt QR k\u00f3d alespo\u0148 0,8 x 0,8 palce (2 x 2 cm). Pokud je vzd\u00e1lenost skenov\u00e1n\u00ed v\u011bt\u0161\u00ed, mus\u00edte velikost proporcion\u00e1ln\u011b zv\u011bt\u0161it pomoc\u00ed pom\u011bru 10:1.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-018efe4d66bd\"><strong class=\"schema-faq-question\">Pot\u0159ebuj\u00ed z\u00e1kazn\u00edci speci\u00e1ln\u00ed aplikaci ke skenov\u00e1n\u00ed QR k\u00f3d\u016f m\u00e9 firmy?<\/strong> <p class=\"schema-faq-answer\">V\u011bt\u0161ina modern\u00edch chytr\u00fdch telefon\u016f s opera\u010dn\u00edm syst\u00e9mem iOS nebo Android m\u00e1 funkce skenov\u00e1n\u00ed QR k\u00f3d\u016f vestav\u011bn\u00e9 p\u0159\u00edmo do nativn\u00ed aplikace fotoapar\u00e1tu. U\u017eivatel\u016fm sta\u010d\u00ed nam\u00ed\u0159it fotoapar\u00e1t na k\u00f3d, aby se jim zobrazilo ozn\u00e1men\u00ed k otev\u0159en\u00ed odkazu.<\/p> <\/div> <\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Integrace QR k\u00f3d\u016f do va\u0161\u00ed marketingov\u00e9 strategie poskytuje siln\u00fd, n\u00edzkon\u00e1kladov\u00fd zp\u016fsob, jak u\u010dinit va\u0161e offline materi\u00e1ly interaktivn\u00edmi a m\u011b\u0159iteln\u00fdmi. Up\u0159ednost\u0148ov\u00e1n\u00edm dynamick\u00fdch k\u00f3d\u016f, dodr\u017eov\u00e1n\u00edm osv\u011bd\u010den\u00fdch postup\u016f pro skenovatelnost a anal\u00fdzou dat ze skenov\u00e1n\u00ed m\u016f\u017eete neust\u00e1le zlep\u0161ovat v\u00fdkon sv\u00e9 kampan\u011b a prohlubovat zapojen\u00ed z\u00e1kazn\u00edk\u016f. Chcete-li za\u010d\u00edt budovat svou vlastn\u00ed sledovatelnou kampa\u0148, zkuste pou\u017e\u00edt <a href=\"https:\/\/pageloot.com\/cs\/qr-code-generator-with-logo\/\">gener\u00e1toru QR k\u00f3d\u016f s logem<\/a> vytvo\u0159it zna\u010dkov\u00fd, profesion\u00e1ln\u00ed z\u00e1\u017eitek pro va\u0161e publikum.<\/p>","protected":false},"excerpt":{"rendered":"<p>Nau\u010dte se, jak pou\u017e\u00edvat QR k\u00f3dy k p\u0159em\u011bn\u011b fyzick\u00e9ho marketingu na sledovateln\u00e9 v\u00fdsledky. Prozkoumejte dynamick\u00e9 vs statick\u00e9 k\u00f3dy, anal\u00fdzu skenov\u00e1n\u00ed a technick\u00e9 osv\u011bd\u010den\u00e9 postupy.<\/p>","protected":false},"author":17,"featured_media":53412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-code-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use QR Codes for Business and Marketing<\/title>\n<meta name=\"description\" content=\"Learn how to use QR codes to turn physical marketing into trackable results. Explore dynamic vs static codes, scan analytics, and technical best practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/cs\/qr-code-marketing\/how-to-use-qr-codes\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use QR Codes for Business and Marketing\" \/>\n<meta property=\"og:description\" content=\"Learn how to use QR codes to turn physical marketing into trackable results. Explore dynamic vs static codes, scan analytics, and technical best practices.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/cs\/qr-code-marketing\/how-to-use-qr-codes\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-01T18:44:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T08:03:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-interaction-6a9eb4-9f911d425376.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/how-to-use-qr-codes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/how-to-use-qr-codes\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"How to Use QR Codes for Business and Marketing\",\"datePublished\":\"2019-05-01T18:44:53+00:00\",\"dateModified\":\"2026-04-29T08:03:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/how-to-use-qr-codes\\\/\"},\"wordCount\":1133,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/how-to-use-qr-codes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/qr-code-interaction-6a9eb4-9f911d425376.webp\",\"articleSection\":[\"QR Code Marketing\"],\"inLanguage\":\"cs\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/how-to-use-qr-codes\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/how-to-use-qr-codes\\\/\",\"name\":\"How to Use QR Codes for Business and Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/how-to-use-qr-codes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/how-to-use-qr-codes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/qr-code-interaction-6a9eb4-9f911d425376.webp\",\"datePublished\":\"2019-05-01T18:44:53+00:00\",\"dateModified\":\"2026-04-29T08:03:59+00:00\",\"description\":\"Learn how to use QR codes to turn physical marketing into trackable results. Explore dynamic vs static codes, scan analytics, and technical best practices.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/how-to-use-qr-codes\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/how-to-use-qr-codes\\\/#faq-question-e61e1ac2707f\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/how-to-use-qr-codes\\\/#faq-question-3825ee4d4703\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/how-to-use-qr-codes\\\/#faq-question-018efe4d66bd\"}],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/how-to-use-qr-codes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/how-to-use-qr-codes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/qr-code-interaction-6a9eb4-9f911d425376.webp\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/qr-code-interaction-6a9eb4-9f911d425376.webp\",\"width\":1024,\"height\":1024,\"caption\":\"Scanning marketing QR code\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/how-to-use-qr-codes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"QR Code Marketing\",\"item\":\"https:\\\/\\\/pageloot.com\\\/c\\\/qr-code-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Use QR Codes for Business and Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"name\":\"Pageloot\",\"description\":\"Create Free QR Codes Online\",\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pageloot.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\",\"name\":\"Pageloot\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"width\":1,\"height\":1,\"caption\":\"Pageloot\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pageloot\\\/\",\"https:\\\/\\\/x.com\\\/getpageloot\",\"https:\\\/\\\/www.instagram.com\\\/getpageloot\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pageloot\\\/\",\"http:\\\/\\\/pinterest.com\\\/pageloot\",\"https:\\\/\\\/www.youtube.com\\\/pageloot\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\",\"name\":\"Siim T\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1780430193\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1780430193\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1780430193\",\"caption\":\"Siim T\"},\"description\":\"Siim Tiigim\u00e4gi is a part of the innovative QR code generator services at Pageloot. With a profound expertise spanning over 5 years solely on QR codes, Siim has become a subject matter expert in the field. He makes significant strides in leveraging QR technology to simplify and augment digital interactions. His journey didn\u2019t just start here. Siim has an extensive digital background with over 10 years of robust experience in the Software as a Service (SaaS) sector, a testament to his deep-seated knowledge in digital solutions.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/siim-tiigimagi\\\/\"]},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/how-to-use-qr-codes\\\/#faq-question-e61e1ac2707f\",\"position\":1,\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/how-to-use-qr-codes\\\/#faq-question-e61e1ac2707f\",\"name\":\"Can I change where my QR code leads after I have already printed it?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, but only if you used a dynamic QR code. Dynamic codes use a redirect URL that allows you to change the destination link in your management dashboard at any time without changing the printed design.\",\"inLanguage\":\"cs\"},\"inLanguage\":\"cs\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/how-to-use-qr-codes\\\/#faq-question-3825ee4d4703\",\"position\":2,\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/how-to-use-qr-codes\\\/#faq-question-3825ee4d4703\",\"name\":\"What is the smallest size a QR code can be for a marketing flyer?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"For materials handled at arm's length, such as flyers or brochures, the QR code should be at least 0.8 x 0.8 inches (2 x 2 cm). If the scanning distance is further, you must increase the size proportionally using a 10:1 ratio.\",\"inLanguage\":\"cs\"},\"inLanguage\":\"cs\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/how-to-use-qr-codes\\\/#faq-question-018efe4d66bd\",\"position\":3,\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-code-marketing\\\/how-to-use-qr-codes\\\/#faq-question-018efe4d66bd\",\"name\":\"Do customers need a special app to scan my business QR codes?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Most modern smartphones running iOS or Android have QR scanning capabilities built directly into the native camera app. Users simply need to point their camera at the code to receive a notification to open the link.\",\"inLanguage\":\"cs\"},\"inLanguage\":\"cs\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jak pou\u017e\u00edvat QR k\u00f3dy pro podnik\u00e1n\u00ed a marketing","description":"Nau\u010dte se, jak pou\u017e\u00edvat QR k\u00f3dy k p\u0159em\u011bn\u011b fyzick\u00e9ho marketingu na sledovateln\u00e9 v\u00fdsledky. Prozkoumejte dynamick\u00e9 vs statick\u00e9 k\u00f3dy, anal\u00fdzu skenov\u00e1n\u00ed a technick\u00e9 osv\u011bd\u010den\u00e9 postupy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pageloot.com\/cs\/qr-code-marketing\/how-to-use-qr-codes\/","og_locale":"cs_CZ","og_type":"article","og_title":"How to Use QR Codes for Business and Marketing","og_description":"Learn how to use QR codes to turn physical marketing into trackable results. Explore dynamic vs static codes, scan analytics, and technical best practices.","og_url":"https:\/\/pageloot.com\/cs\/qr-code-marketing\/how-to-use-qr-codes\/","og_site_name":"Pageloot","article_publisher":"https:\/\/www.facebook.com\/pageloot\/","article_published_time":"2019-05-01T18:44:53+00:00","article_modified_time":"2026-04-29T08:03:59+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-interaction-6a9eb4-9f911d425376.webp","type":"image\/webp"}],"author":"Siim T","twitter_card":"summary_large_image","twitter_creator":"@getpageloot","twitter_site":"@getpageloot","twitter_misc":{"Napsal(a)":"Siim T","Odhadovan\u00e1 doba \u010dten\u00ed":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pageloot.com\/qr-code-marketing\/how-to-use-qr-codes\/#article","isPartOf":{"@id":"https:\/\/pageloot.com\/qr-code-marketing\/how-to-use-qr-codes\/"},"author":{"name":"Siim T","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe"},"headline":"How to Use QR Codes for Business and Marketing","datePublished":"2019-05-01T18:44:53+00:00","dateModified":"2026-04-29T08:03:59+00:00","mainEntityOfPage":{"@id":"https:\/\/pageloot.com\/qr-code-marketing\/how-to-use-qr-codes\/"},"wordCount":1133,"publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"image":{"@id":"https:\/\/pageloot.com\/qr-code-marketing\/how-to-use-qr-codes\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-interaction-6a9eb4-9f911d425376.webp","articleSection":["QR Code Marketing"],"inLanguage":"cs"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/pageloot.com\/qr-code-marketing\/how-to-use-qr-codes\/","url":"https:\/\/pageloot.com\/qr-code-marketing\/how-to-use-qr-codes\/","name":"Jak pou\u017e\u00edvat QR k\u00f3dy pro podnik\u00e1n\u00ed a marketing","isPartOf":{"@id":"https:\/\/pageloot.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pageloot.com\/qr-code-marketing\/how-to-use-qr-codes\/#primaryimage"},"image":{"@id":"https:\/\/pageloot.com\/qr-code-marketing\/how-to-use-qr-codes\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-interaction-6a9eb4-9f911d425376.webp","datePublished":"2019-05-01T18:44:53+00:00","dateModified":"2026-04-29T08:03:59+00:00","description":"Nau\u010dte se, jak pou\u017e\u00edvat QR k\u00f3dy k p\u0159em\u011bn\u011b fyzick\u00e9ho marketingu na sledovateln\u00e9 v\u00fdsledky. Prozkoumejte dynamick\u00e9 vs statick\u00e9 k\u00f3dy, anal\u00fdzu skenov\u00e1n\u00ed a technick\u00e9 osv\u011bd\u010den\u00e9 postupy.","breadcrumb":{"@id":"https:\/\/pageloot.com\/qr-code-marketing\/how-to-use-qr-codes\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/pageloot.com\/qr-code-marketing\/how-to-use-qr-codes\/#faq-question-e61e1ac2707f"},{"@id":"https:\/\/pageloot.com\/qr-code-marketing\/how-to-use-qr-codes\/#faq-question-3825ee4d4703"},{"@id":"https:\/\/pageloot.com\/qr-code-marketing\/how-to-use-qr-codes\/#faq-question-018efe4d66bd"}],"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pageloot.com\/qr-code-marketing\/how-to-use-qr-codes\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/pageloot.com\/qr-code-marketing\/how-to-use-qr-codes\/#primaryimage","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-interaction-6a9eb4-9f911d425376.webp","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-interaction-6a9eb4-9f911d425376.webp","width":1024,"height":1024,"caption":"Scanning marketing QR code"},{"@type":"BreadcrumbList","@id":"https:\/\/pageloot.com\/qr-code-marketing\/how-to-use-qr-codes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pageloot.com\/es\/"},{"@type":"ListItem","position":2,"name":"QR Code Marketing","item":"https:\/\/pageloot.com\/c\/qr-code-marketing\/"},{"@type":"ListItem","position":3,"name":"How to Use QR Codes for Business and Marketing"}]},{"@type":"WebSite","@id":"https:\/\/pageloot.com\/es\/#website","url":"https:\/\/pageloot.com\/es\/","name":"Pageloot","description":"Vytv\u00e1\u0159ejte zdarma QR k\u00f3dy online","publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pageloot.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/pageloot.com\/es\/#organization","name":"Pageloot","url":"https:\/\/pageloot.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","width":1,"height":1,"caption":"Pageloot"},"image":{"@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pageloot\/","https:\/\/x.com\/getpageloot","https:\/\/www.instagram.com\/getpageloot\/","https:\/\/www.linkedin.com\/company\/pageloot\/","http:\/\/pinterest.com\/pageloot","https:\/\/www.youtube.com\/pageloot"]},{"@type":"Person","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe","name":"Siim T.","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1780430193","url":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1780430193","contentUrl":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1780430193","caption":"Siim T"},"description":"Siim Tiigim\u00e4gi je sou\u010d\u00e1st\u00ed inovativn\u00edch slu\u017eeb gener\u00e1toru QR k\u00f3d\u016f ve spole\u010dnosti Pageloot. D\u00edky sv\u00fdm hlubok\u00fdm odborn\u00fdm znalostem, kter\u00e9 se v\u00edce ne\u017e 5 let t\u00fdkaj\u00ed v\u00fdhradn\u011b QR k\u00f3d\u016f, se Siim stal odborn\u00edkem v t\u00e9to oblasti. V\u00fdznamn\u011b se zasazuje o vyu\u017eit\u00ed technologie QR ke zjednodu\u0161en\u00ed a roz\u0161\u00ed\u0159en\u00ed digit\u00e1ln\u00edch interakc\u00ed. Jeho cesta v\u0161ak neza\u010dala jen zde. Siim m\u00e1 rozs\u00e1hl\u00e9 digit\u00e1ln\u00ed z\u00e1zem\u00ed s v\u00edce ne\u017e desetilet\u00fdmi solidn\u00edmi zku\u0161enostmi v oblasti softwaru jako slu\u017eby (SaaS), co\u017e sv\u011bd\u010d\u00ed o jeho hluboce zako\u0159en\u011bn\u00fdch znalostech v oblasti digit\u00e1ln\u00edch \u0159e\u0161en\u00ed.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-code-marketing\/how-to-use-qr-codes\/#faq-question-e61e1ac2707f","position":1,"url":"https:\/\/pageloot.com\/qr-code-marketing\/how-to-use-qr-codes\/#faq-question-e61e1ac2707f","name":"Mohu zm\u011bnit, kam vede m\u016fj QR k\u00f3d pot\u00e9, co jsem jej ji\u017e vytiskl?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, but only if you used a dynamic QR code. Dynamic codes use a redirect URL that allows you to change the destination link in your management dashboard at any time without changing the printed design.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-code-marketing\/how-to-use-qr-codes\/#faq-question-3825ee4d4703","position":2,"url":"https:\/\/pageloot.com\/qr-code-marketing\/how-to-use-qr-codes\/#faq-question-3825ee4d4703","name":"Jak\u00e1 je nejmen\u0161\u00ed velikost QR k\u00f3du pro marketingov\u00fd let\u00e1k?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"For materials handled at arm's length, such as flyers or brochures, the QR code should be at least 0.8 x 0.8 inches (2 x 2 cm). If the scanning distance is further, you must increase the size proportionally using a 10:1 ratio.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-code-marketing\/how-to-use-qr-codes\/#faq-question-018efe4d66bd","position":3,"url":"https:\/\/pageloot.com\/qr-code-marketing\/how-to-use-qr-codes\/#faq-question-018efe4d66bd","name":"Pot\u0159ebuj\u00ed z\u00e1kazn\u00edci speci\u00e1ln\u00ed aplikaci ke skenov\u00e1n\u00ed QR k\u00f3d\u016f m\u00e9 firmy?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Most modern smartphones running iOS or Android have QR scanning capabilities built directly into the native camera app. Users simply need to point their camera at the code to receive a notification to open the link.","inLanguage":"cs"},"inLanguage":"cs"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/2917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/comments?post=2917"}],"version-history":[{"count":2,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/2917\/revisions"}],"predecessor-version":[{"id":53796,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/2917\/revisions\/53796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/media\/53412"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/media?parent=2917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/categories?post=2917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/tags?post=2917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}