{"id":22027,"date":"2023-09-20T01:12:07","date_gmt":"2023-09-20T01:12:07","guid":{"rendered":"https:\/\/pageloot.com\/?p=22027"},"modified":"2026-10-23T06:00:47","modified_gmt":"2026-10-23T06:00:47","slug":"customer-feedback","status":"publish","type":"post","link":"https:\/\/pageloot.com\/cs\/qr-codes-for\/customer-feedback\/","title":{"rendered":"QR k\u00f3dy pro zp\u011btnou vazbu: jak sb\u00edrat recenze a odpov\u011bdi z dotazn\u00edk\u016f"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Pr\u016fzkum pomoc\u00ed QR k\u00f3du je QR k\u00f3d, kter\u00fd otev\u0159e v\u00e1\u0161 dotazn\u00edk, formul\u00e1\u0159 pro zp\u011btnou vazbu nebo str\u00e1nku s recenzemi, kdy\u017e jej z\u00e1kazn\u00edk naskenuje fotoapar\u00e1tem telefonu. Chcete-li takov\u00fd vytvo\u0159it, nejprve vytvo\u0159te formul\u00e1\u0159, vlo\u017ete jeho odkaz do <a href=\"https:\/\/pageloot.com\/cs\/qr-code-generator\/\">gener\u00e1tor QR k\u00f3d\u016f<\/a>, st\u00e1hn\u011bte k\u00f3d a vytiskn\u011bte jej tam, kde se z\u00e1kazn\u00edci ji\u017e nach\u00e1zej\u00ed: na \u00fa\u010dtenku, st\u016fl nebo balen\u00ed. Tento pr\u016fvodce pokr\u00fdv\u00e1 ka\u017ed\u00fd krok, nejlep\u0161\u00ed um\u00edst\u011bn\u00ed a jak zjistit, kter\u00e9 k\u00f3dy jsou skenov\u00e1ny.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-qr-codes-work-for-feedback-collection\">Pro\u010d QR k\u00f3dy funguj\u00ed pro sb\u011br zp\u011btn\u00e9 vazby<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pap\u00edrov\u00e9 karty, n\u00e1sledn\u00e9 e-maily a vyti\u0161t\u011bn\u00e9 URL adresy pr\u016fzkum\u016f p\u0159id\u00e1vaj\u00ed kroky mezi \u201eM\u00e1m n\u00e1zor\u201c a \u201eOdeslal jsem ho\u201c. Ka\u017ed\u00fd dodate\u010dn\u00fd krok v\u00e1s stoj\u00ed odpov\u011bdi. QR k\u00f3d v\u011bt\u0161inu z nich odstran\u00ed: z\u00e1kazn\u00edk nam\u00ed\u0159\u00ed fotoapar\u00e1t na k\u00f3d a formul\u00e1\u0159 se otev\u0159e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zp\u011btn\u00e1 vazba je tak\u00e9 p\u0159esn\u011bj\u0161\u00ed. Host, kter\u00fd naskenuje k\u00f3d na stole v restauraci, odpov\u00ed, zat\u00edmco j\u00eddlo m\u00e1 st\u00e1le p\u0159ed sebou. E-mail odeslan\u00fd o t\u0159i dny pozd\u011bji p\u0159in\u00e1\u0161\u00ed slab\u0161\u00ed odpov\u011bdi a m\u00e9n\u011b z nich. <a href=\"https:\/\/pageloot.com\/cs\/qr-codes-for\/customer-feedback\/\">QR k\u00f3dy pro zp\u011btnou vazbu od z\u00e1kazn\u00edk\u016f<\/a> funguj\u00ed pro jak\u00fdkoli podnik s fyzick\u00fdm prostorem nebo produktem: restaurace, obchody, kliniky, hotely, posilovny a akce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recenze jsou d\u016fle\u017eit\u00e9 i pro m\u00edstn\u00ed podniky. Lid\u00e9 \u010dtou recenze, ne\u017e si vyberou restauraci, zuba\u0159e nebo obchod, tak\u017ee \u010d\u00edm snaz\u0161\u00ed je zanechat recenzi, t\u00edm v\u00edce jich nasb\u00edr\u00e1te.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-comparing-feedback-methods\">Srovn\u00e1n\u00ed metod zp\u011btn\u00e9 vazby<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Takto se QR k\u00f3d srovn\u00e1v\u00e1 s pap\u00edrov\u00fdmi kartami a n\u00e1sledn\u00fdmi e-maily.<\/p>\n\n\n\n<figure class=\"wp-block-table\">\n<table class=\"wp-block-table__content\">\n<thead>\n<tr>\n<th>Krit\u00e9ria<\/th>\n<th>Tradi\u010dn\u00ed metody<\/th>\n<th>Metoda QR k\u00f3du<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Doba dokon\u010den\u00ed<\/td>\n<td>Del\u0161\u00ed<\/td>\n<td>Za\u010d\u00edn\u00e1 jedn\u00edm skenov\u00e1n\u00edm<\/td>\n<\/tr>\n<tr>\n<td>N\u00e1klady<\/td>\n<td>\u010casto vysok\u00e9 (tisk, po\u0161tovn\u00e9)<\/td>\n<td>Obecn\u011b n\u00edzk\u00e9<\/td>\n<\/tr>\n<tr>\n<td>P\u0159\u00edstupnost<\/td>\n<td>Li\u0161\u00ed se<\/td>\n<td>Vysok\u00e1, p\u0159\u00edv\u011btiv\u00e1 pro mobily<\/td>\n<\/tr>\n<tr>\n<td>\u00dadaje o skenov\u00e1n\u00ed (kdy a kde)<\/td>\n<td>Ne<\/td>\n<td>Ano, s dynamick\u00fdmi k\u00f3dy<\/td>\n<\/tr>\n<tr>\n<td>Aktualizovateln\u00e9 bez op\u011btovn\u00e9ho tisku<\/td>\n<td>Ne<\/td>\n<td>Ano, s dynamick\u00fdmi k\u00f3dy<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>dynamick\u00fd QR k\u00f3d<\/strong> umo\u017e\u0148uje zm\u011bnit c\u00edl i po vyti\u0161t\u011bn\u00ed k\u00f3du. Pokud p\u0159esunete sv\u016fj formul\u00e1\u0159 pro zp\u011btnou vazbu do jin\u00e9ho n\u00e1stroje, nebo se zm\u011bn\u00ed odkaz na recenzi, vyti\u0161t\u011bn\u00fd k\u00f3d bude st\u00e1le fungovat. <a href=\"https:\/\/pageloot.com\/cs\/qr-code-marketing\/static-vs-dynamic-qr-codes\/\">Statick\u00e9 QR k\u00f3dy<\/a> ukl\u00e1daj\u00ed c\u00edl uvnit\u0159 vzoru, tak\u017ee zm\u011bna znamen\u00e1 op\u011btovn\u00fd tisk. Statick\u00fd je dostate\u010dn\u00fd, pokud se odkaz nikdy nezm\u011bn\u00ed a nepot\u0159ebujete po\u010dty skenov\u00e1n\u00ed. Dynamick\u00fd se vyplat\u00ed, kdy\u017e tisknete mnoho k\u00f3d\u016f, chcete vid\u011bt, kter\u00e9 um\u00edst\u011bn\u00ed z\u00edsk\u00e1v\u00e1 skenov\u00e1n\u00ed, nebo se pozd\u011bji m\u016f\u017eete rozhodnout pro zm\u011bnu formul\u00e1\u0159\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-qr-code-survey-types-you-can-collect\">Typy pr\u016fzkum\u016f s QR k\u00f3dy a zp\u011btn\u00e1 vazba, kterou m\u016f\u017eete sb\u00edrat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spr\u00e1vn\u00fd form\u00e1t z\u00e1vis\u00ed na tom, co se chcete dozv\u011bd\u011bt a kolik \u010dasu m\u016f\u017eete po\u017eadovat od z\u00e1kazn\u00edka.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/staging.pageloot.com\/wp-content\/uploads\/2026\/04\/feedback-qr-code-b28736-b5b4c68d11e4.webp\" alt=\"Typy QR k\u00f3d\u016f pro zp\u011btnou vazbu\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Z\u00e1kaznick\u00e9 pr\u016fzkumy<\/strong> jsou nejflexibiln\u011bj\u0161\u00ed mo\u017enost\u00ed. Propojte k\u00f3d s Google formul\u00e1\u0159em nebo podobn\u00fdm n\u00e1strojem a polo\u017ete t\u0159i a\u017e p\u011bt ot\u00e1zek ohledn\u011b produktu, person\u00e1lu nebo jedn\u00e9 konkr\u00e9tn\u00ed slu\u017eby. [The] <a href=\"https:\/\/pageloot.com\/cs\/google-form-qr-code-generator\/\">Google formul\u00e1\u0159 QR k\u00f3d gener\u00e1tor<\/a> to pokr\u00fdv\u00e1: vytvo\u0159te formul\u00e1\u0159, zkop\u00edrujte odkaz pro sd\u00edlen\u00ed a vygenerujte k\u00f3d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>recenze Google<\/strong> jsou ve\u0159ejn\u00e9, na rozd\u00edl od soukrom\u00e9ho pr\u016fzkumu. [A] <a href=\"https:\/\/pageloot.com\/cs\/google-review-qr-code-generator\/\">QR k\u00f3d Google recenz\u00ed<\/a> odes\u00edl\u00e1 z\u00e1kazn\u00edky p\u0159\u00edmo na va\u0161i str\u00e1nku s recenzemi na Google Business. To pom\u00e1h\u00e1 m\u00edstn\u00edm podnik\u016fm, proto\u017ee po\u010det a aktu\u00e1lnost recenz\u00ed ovliv\u0148uj\u00ed, jak se zobrazujete ve v\u00fdsledc\u00edch m\u00edstn\u00edho vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rychl\u00e9 ankety<\/strong> funguj\u00ed, kdy\u017e chcete jednu odpov\u011b\u010f b\u011bhem n\u011bkolika sekund. Jedna ot\u00e1zka, jako nap\u0159\u00edklad &#8220;Jak\u00e1 byla va\u0161e dne\u0161n\u00ed n\u00e1v\u0161t\u011bva?&#8221; s hodnot\u00edc\u00ed \u0161k\u00e1lou, je dostate\u010dn\u00e1. <a href=\"https:\/\/pageloot.com\/cs\/blog\/how-to-create-qr-code-polls\/\">ankety s QR k\u00f3dy<\/a> se hod\u00ed na pokladny a pro obsluhu u stolu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-a-feedback-qr-code\">Jak vytvo\u0159it zp\u011btnovazebn\u00ed QR k\u00f3d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vytvo\u0159en\u00ed QR k\u00f3du pro formul\u00e1\u0159 zp\u011btn\u00e9 vazby trv\u00e1 p\u011bt krok\u016f.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nejprve vytvo\u0159te formul\u00e1\u0159 zp\u011btn\u00e9 vazby.<\/strong> Vytvo\u0159te Google formul\u00e1\u0159 nebo pr\u016fzkum Typeform, nebo najd\u011bte odkaz na recenzi va\u0161\u00ed firmy na Google Business. Udr\u017eujte formul\u00e1\u0159 s 3 a\u017e 5 ot\u00e1zkami a otev\u0159ete jej na sv\u00e9m telefonu, abyste zkontrolovali, \u017ee je snadn\u00e9 jej vyplnit.<\/li>\n\n\n\n<li><strong>Vygenerujte QR k\u00f3d.<\/strong> Vlo\u017ete odkaz na formul\u00e1\u0159 nebo recenzi do [the] <a href=\"https:\/\/pageloot.com\/cs\/qr-code-generator\/\">gener\u00e1tor QR k\u00f3d\u016f<\/a>. Pro jakoukoli webovou adresu [the] <a href=\"https:\/\/pageloot.com\/cs\/link-qr-code-generator\/\">Gener\u00e1tor QR k\u00f3d\u016f pro odkazy<\/a> funguje. Pokud chcete pozd\u011bji zm\u011bnit c\u00edl nebo vid\u011bt po\u010dty skenov\u00e1n\u00ed, zvolte dynamick\u00fd k\u00f3d.<\/li>\n\n\n\n<li><strong>P\u0159idejte v\u00fdzvu k akci.<\/strong> Vytiskn\u011bte kr\u00e1tk\u00fd text vedle k\u00f3du, nap\u0159\u00edklad &#8220;Naskenujte a sd\u00edlejte svou zp\u011btnou vazbu&#8221;. K\u00f3d bez textu z\u00edsk\u00e1 mnohem m\u00e9n\u011b skenov\u00e1n\u00ed. P\u0159idejte sv\u00e9 logo a zachovejte siln\u00fd kontrast, tmav\u00fd k\u00f3d na sv\u011btl\u00e9m pozad\u00ed.<\/li>\n\n\n\n<li><strong>Otestujte p\u0159ed tiskem.<\/strong> Naskenujte k\u00f3d iPhonem a telefonem s Androidem. Zkontrolujte, zda se formul\u00e1\u0159 na\u010dte a zda je odesl\u00e1na testovac\u00ed odpov\u011b\u010f.<\/li>\n\n\n\n<li><strong>St\u00e1hn\u011bte a vytiskn\u011bte.<\/strong> Pro tisk pou\u017eijte SVG nebo PDF, aby k\u00f3d z\u016fstal ostr\u00fd v jak\u00e9koli velikosti. Pro obrazovky pou\u017eijte PNG. Pro ti\u0161t\u011bn\u00e9 n\u00e1pisy se k\u00f3d o velikosti alespo\u0148 2 x 2 cm (asi 0,8 palce) na \u00fa\u010dtence nebo 3 a\u017e 4 cm (asi 1,2 a\u017e 1,6 palce) na stoln\u00ed kart\u011b spolehliv\u011b skenuje.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>K\u00f3d se neskenuje?<\/strong> Obvykl\u00fdmi p\u0159\u00ed\u010dinami jsou n\u00edzk\u00fd kontrast, p\u0159\u00edli\u0161 mal\u00fd k\u00f3d, leskl\u00fd povrch odr\u00e1\u017eej\u00edc\u00ed sv\u011btlo nebo odkaz na formul\u00e1\u0159 nastaven\u00fd jako soukrom\u00fd. Otestujte ti\u0161t\u011bnou kopii, nejen obrazovku.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Prom\u011b\u0148te ka\u017ed\u00fd fyzick\u00fd kontaktn\u00ed bod v kan\u00e1l pro zp\u011btnou vazbu<\/strong> Jste p\u0159ipraveni za\u010d\u00edt? Pou\u017eijte [the] <a href=\"https:\/\/pageloot.com\/cs\/qr-code-generator\/\">Gener\u00e1tor QR k\u00f3d\u016f zdarma<\/a> k vytvo\u0159en\u00ed k\u00f3du propojen\u00e9ho s va\u0161\u00edm pr\u016fzkumem, str\u00e1nkou recenz\u00ed nebo anketou.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-to-place-feedback-qr-codes\">Kam um\u00edstit zp\u011btnovazebn\u00ed QR k\u00f3dy<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/staging.pageloot.com\/wp-content\/uploads\/images\/guides\/qf-45-feedback-qr-code\/gallery\/customer-feedback-qr-code-1024x683.jpg\" alt=\"Hlavn\u00ed obr\u00e1zek z\u00e1kazn\u00edka, kter\u00fd naskenuje QR k\u00f3d na stole v restauraci, aby mohl zanechat zp\u011btnou vazbu\" class=\"wp-image-22945\" srcset=\"https:\/\/pageloot.com\/wp-content\/uploads\/images\/guides\/qf-45-feedback-qr-code\/gallery\/customer-feedback-qr-code-1024x683.jpg 1024w, https:\/\/pageloot.com\/wp-content\/uploads\/images\/guides\/qf-45-feedback-qr-code\/gallery\/customer-feedback-qr-code-300x200.jpg 300w, https:\/\/pageloot.com\/wp-content\/uploads\/images\/guides\/qf-45-feedback-qr-code\/gallery\/customer-feedback-qr-code-768x512.jpg 768w, https:\/\/pageloot.com\/wp-content\/uploads\/images\/guides\/qf-45-feedback-qr-code\/gallery\/customer-feedback-qr-code-18x12.jpg 18w, https:\/\/pageloot.com\/wp-content\/uploads\/images\/guides\/qf-45-feedback-qr-code\/gallery\/customer-feedback-qr-code.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Um\u00edst\u011bn\u00ed rozhoduje o tom, kolik sken\u016f z\u00edsk\u00e1te. Um\u00edst\u011bte k\u00f3d tam, kde z\u00e1kazn\u00edk ji\u017e stoj\u00ed nebo sed\u00ed, v okam\u017eiku, kdy m\u00e1 n\u00e1zor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00da\u010dtenky a pokladn\u00ed z\u00f3ny<\/strong> zachyt\u00ed z\u00e1kazn\u00edky na konci n\u00e1v\u0161t\u011bvy. Vytiskn\u011bte k\u00f3d na spodn\u00ed \u010d\u00e1st \u00fa\u010dtenky, nebo um\u00edst\u011bte mal\u00fd \u0161t\u00edtek vedle platebn\u00edho termin\u00e1lu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stoln\u00ed stoj\u00e1nky a j\u00eddeln\u00ed l\u00edstky<\/strong> vyhovuje restaurac\u00edm a kav\u00e1rn\u00e1m. Um\u00edst\u011bte k\u00f3d na st\u016fl, na zadn\u00ed stranu menu nebo na desky s \u00fa\u010dtem, aby host\u00e9 mohli odpov\u011bd\u011bt p\u0159ed odchodem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Obaly produkt\u016f<\/strong> oslov\u00ed z\u00e1kazn\u00edky pot\u00e9, co pou\u017eili produkt. P\u0159idejte k\u00f3d na krabici, \u0161t\u00edtek nebo vkl\u00e1danou kartu. To funguje dob\u0159e pro online obchody a spot\u0159ebn\u00ed zbo\u017e\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V\u00fdlohy obchod\u016f a pouta\u010de v prodejn\u011b<\/strong> umo\u017en\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016fm reagovat, i kdy\u017e si nic nekoupili. Pou\u017eijte kr\u00e1tkou ot\u00e1zku, nap\u0159\u00edklad jak\u00fd produkt p\u0159i\u0161li naj\u00edt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u010cek\u00e1rny a servisn\u00ed p\u0159ep\u00e1\u017eky<\/strong> jsou vhodn\u00e9 v klinik\u00e1ch, posilovn\u00e1ch, bank\u00e1ch a na akc\u00edch, kde lid\u00e9 stoj\u00ed nebo sed\u00ed a maj\u00ed \u010das odpov\u011bd\u011bt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tracking-and-improving-performance\">Sledov\u00e1n\u00ed a zlep\u0161ov\u00e1n\u00ed v\u00fdkonu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S dynamick\u00fdmi QR k\u00f3dy m\u016f\u017eete <a href=\"https:\/\/pageloot.com\/cs\/qr-code-marketing\/tracking-qr-codes\/\">sledovat, kdy a kde je ka\u017ed\u00fd k\u00f3d naskenov\u00e1n<\/a>. Ka\u017ed\u00e9mu m\u00edstu p\u0159id\u011blte vlastn\u00ed k\u00f3d a pot\u00e9 porovnejte po\u010dty sken\u016f podle m\u00edsta, denn\u00ed doby a za\u0159\u00edzen\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/staging.pageloot.com\/wp-content\/uploads\/2026\/04\/dashboard-qr-scans-064957-334926ba2f02.webp\" alt=\"Panel pro sledov\u00e1n\u00ed skenov\u00e1n\u00ed QR k\u00f3d\u016f\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pou\u017eijte \u010d\u00edsla k akci. Pokud k\u00f3d na \u00fa\u010dtence z\u00edsk\u00e1 mnohem v\u00edce sken\u016f ne\u017e k\u00f3d na obalu, vylep\u0161ete v\u00fdzvu k akci na obalu nebo k\u00f3d p\u0159esu\u0148te. Pokud jedno m\u00edsto z\u00edsk\u00e1 t\u00e9m\u011b\u0159 \u017e\u00e1dn\u00e9 skeny, p\u0159esu\u0148te k\u00f3d nebo otestujte nov\u00e9 zn\u011bn\u00ed p\u0159ed op\u011btovn\u00fdm tiskem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/pageloot.com\/cs\/blog\/real-time-feedback-with-qr-codes-best-practices\/\">Sb\u011br zp\u011btn\u00e9 vazby v re\u00e1ln\u00e9m \u010dase<\/a> tak\u00e9 pom\u00e1h\u00e1 odhalit probl\u00e9my v\u010das. Skupina n\u00edzk\u00fdch hodnocen\u00ed z jednoho m\u00edsta nebo jedn\u00e9 sm\u011bny v\u00e1s nasm\u011bruje k p\u0159\u00ed\u010din\u011b, ani\u017e byste museli \u010dekat na \u010dtvrtletn\u00ed pr\u016fzkum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamick\u00e9 k\u00f3dy p\u0159ich\u00e1zej\u00ed s 14denn\u00ed bezplatnou zku\u0161ebn\u00ed verz\u00ed a pl\u00e1ny m\u016f\u017eete porovnat na <a href=\"https:\/\/pageloot.com\/cs\/pricing\/\">pageloot.com\/pricing\/<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Zjist\u011bte, kter\u00e9 kontaktn\u00ed body generuj\u00ed nejv\u00edce odpov\u011bd\u00ed<\/strong> Pou\u017eit\u00ed <a href=\"https:\/\/pageloot.com\/cs\/qr-code-marketing\/tracking-qr-codes\/\">Sledov\u00e1n\u00ed QR k\u00f3du<\/a> pro zobrazen\u00ed dat skenov\u00e1n\u00ed pro v\u0161echny va\u0161e k\u00f3dy zp\u011btn\u00e9 vazby na jednom m\u00edst\u011b.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-99efaed2165d\"><strong class=\"schema-faq-question\">Mohu aktualizovat sv\u016fj formul\u00e1\u0159 zp\u011btn\u00e9 vazby, ani\u017e bych vytvo\u0159il nov\u00fd QR k\u00f3d?<\/strong> <p class=\"schema-faq-answer\">Ano, pokud pou\u017e\u00edv\u00e1te dynamick\u00fd QR k\u00f3d. Dynamick\u00fd k\u00f3d odkazuje na kr\u00e1tk\u00fd p\u0159esm\u011brovac\u00ed odkaz, kter\u00fd m\u016f\u017eete kdykoli zm\u011bnit, tak\u017ee vyti\u0161t\u011bn\u00fd k\u00f3d z\u016fstane stejn\u00fd, i kdy\u017e se zm\u011bn\u00ed c\u00edl. Statick\u00fd QR k\u00f3d ukl\u00e1d\u00e1 c\u00edl trvale, tak\u017ee nov\u00fd odkaz znamen\u00e1 op\u011btovn\u00fd tisk.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-e7ac52958b6f\"><strong class=\"schema-faq-question\">Jak\u00fd je rozd\u00edl mezi QR k\u00f3dem pro pr\u016fzkum zp\u011btn\u00e9 vazby a QR k\u00f3dem pro recenzi Google?<\/strong> <p class=\"schema-faq-answer\">QR k\u00f3d pr\u016fzkumu zp\u011btn\u00e9 vazby odkazuje na soukrom\u00fd formul\u00e1\u0159, jako je Google Formul\u00e1\u0159 nebo Typeform, kde odpov\u011bdi vid\u00edte pouze vy. QR k\u00f3d pro recenze Google nasm\u011bruje z\u00e1kazn\u00edky na va\u0161i ve\u0159ejnou str\u00e1nku s recenzemi Google Moje firma, kde je jejich zp\u011btn\u00e1 vazba viditeln\u00e1 pro ka\u017ed\u00e9ho, kdo hled\u00e1 va\u0161i firmu. Mnoho firem pou\u017e\u00edv\u00e1 oboj\u00ed: pr\u016fzkumy pro intern\u00ed zlep\u0161en\u00ed a recenze Google pro ve\u0159ejnou reputaci.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-3cc8805c3f1e\"><strong class=\"schema-faq-question\">Jak p\u0159im\u011bt v\u00edce z\u00e1kazn\u00edk\u016f, aby skute\u010dn\u011b naskenovali QR k\u00f3d pro zp\u011btnou vazbu?<\/strong> <p class=\"schema-faq-answer\">Na um\u00edst\u011bn\u00ed a formulaci z\u00e1le\u017e\u00ed nejv\u00edce. Um\u00edst\u011bte k\u00f3d tam, kde je z\u00e1\u017eitek \u010derstv\u00fd, nap\u0159\u00edklad na \u00fa\u010dtenku, na st\u016fl nebo na obal, a p\u0159idejte kr\u00e1tk\u00fd text, kter\u00fd \u0159\u00edk\u00e1, co z\u00e1kazn\u00edk ud\u011bl\u00e1, nap\u0159\u00edklad \u201cNaskenujte a ohodno\u0165te svou n\u00e1v\u0161t\u011bvu za 30 sekund\u201d. Udr\u017eujte pr\u016fzkum na n\u011bkolika ot\u00e1zk\u00e1ch, ujist\u011bte se, \u017ee formul\u00e1\u0159 funguje na telefonu, a zva\u017ete malou pob\u00eddku, jako je sleva na dal\u0161\u00ed n\u00e1v\u0161t\u011bvu.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-5b1d7a02c9e4\"><strong class=\"schema-faq-question\">Jak vytvo\u0159\u00edm QR k\u00f3d pro formul\u00e1\u0159 zp\u011btn\u00e9 vazby?<\/strong> <p class=\"schema-faq-answer\">Vytvo\u0159te formul\u00e1\u0159 v Google Forms nebo Typeform, zkop\u00edrujte jeho odkaz pro sd\u00edlen\u00ed, vlo\u017ete odkaz do gener\u00e1toru QR k\u00f3d\u016f, pot\u00e9 si st\u00e1hn\u011bte k\u00f3d jako PNG, SVG nebo PDF. Otestujte jej telefonem, ne\u017e jej vytisknete.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-8e4c1f6d3a70\"><strong class=\"schema-faq-question\">Vypr\u0161\u00ed QR k\u00f3d pro zp\u011btnou vazbu?<\/strong> <p class=\"schema-faq-answer\">Statick\u00fd QR k\u00f3d nikdy nevypr\u0161\u00ed, proto\u017ee odkaz je ulo\u017een p\u0159\u00edmo v jeho vzoru. Dynamick\u00fd k\u00f3d funguje, dokud je v\u00e1\u0161 pl\u00e1n aktivn\u00ed, a po\u010det sken\u016f je neomezen\u00fd. Dynamick\u00e9 k\u00f3dy s m\u011bs\u00ed\u010dn\u00edm nebo ro\u010dn\u00edm pl\u00e1nem p\u0159estanou fungovat po skon\u010den\u00ed pl\u00e1nu.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>P\u0159eklenout propast mezi fyzick\u00fdmi kontaktn\u00edmi body a digit\u00e1ln\u00edmi formul\u00e1\u0159i pomoc\u00ed QR k\u00f3d\u016f. Nau\u010dte se pou\u017e\u00edvat pr\u016fzkumy a recenze Google k shroma\u017e\u010fov\u00e1n\u00ed zp\u011btn\u00e9 vazby od z\u00e1kazn\u00edk\u016f v re\u00e1ln\u00e9m \u010dase.<\/p>","protected":false},"author":17,"featured_media":53818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-22027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-codes-for"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>QR Code Survey: How to Make One for Customer Feedback<\/title>\n<meta name=\"description\" content=\"Make a QR code survey in 5 steps: build the form, generate the code, add a call to action, test it and print. 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Best placements and scan tracking included.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/cs\/qr-codes-for\/customer-feedback\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-20T01:12:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T06:00:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/customer-scanning-qr-fe8778-847b9a097150.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"QR Codes for Customer Feedback: How to Collect Reviews and Surveys\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/customer-feedback\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/customer-feedback\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"QR Codes for Customer Feedback: How to Collect Reviews and Surveys\",\"datePublished\":\"2023-09-20T01:12:07+00:00\",\"dateModified\":\"2026-10-23T06:00:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/customer-feedback\\\/\"},\"wordCount\":1467,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/customer-feedback\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/customer-scanning-qr-fe8778-847b9a097150.webp\",\"articleSection\":[\"Industries\"],\"inLanguage\":\"cs\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/customer-feedback\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/customer-feedback\\\/\",\"name\":\"QR Code Survey: How to Make One for Customer Feedback\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/customer-feedback\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-codes-for\\\/customer-feedback\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/customer-scanning-qr-fe8778-847b9a097150.webp\",\"datePublished\":\"2023-09-20T01:12:07+00:00\",\"dateModified\":\"2026-10-23T06:00:47+00:00\",\"description\":\"Make a QR code survey in 5 steps: build the form, generate the code, add a call to action, test it and print. 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D\u00edky sv\u00fdm hlubok\u00fdm odborn\u00fdm znalostem, kter\u00e9 se v\u00edce ne\u017e 5 let t\u00fdkaj\u00ed v\u00fdhradn\u011b QR k\u00f3d\u016f, se Siim stal odborn\u00edkem v t\u00e9to oblasti. V\u00fdznamn\u011b se zasazuje o vyu\u017eit\u00ed technologie QR ke zjednodu\u0161en\u00ed a roz\u0161\u00ed\u0159en\u00ed digit\u00e1ln\u00edch interakc\u00ed. Jeho cesta v\u0161ak neza\u010dala jen zde. Siim m\u00e1 rozs\u00e1hl\u00e9 digit\u00e1ln\u00ed z\u00e1zem\u00ed s v\u00edce ne\u017e desetilet\u00fdmi solidn\u00edmi zku\u0161enostmi v oblasti softwaru jako slu\u017eby (SaaS), co\u017e sv\u011bd\u010d\u00ed o jeho hluboce zako\u0159en\u011bn\u00fdch znalostech v oblasti digit\u00e1ln\u00edch \u0159e\u0161en\u00ed.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-for\/customer-feedback\/#faq-question-99efaed2165d","position":1,"url":"https:\/\/pageloot.com\/qr-codes-for\/customer-feedback\/#faq-question-99efaed2165d","name":"Mohu aktualizovat sv\u016fj formul\u00e1\u0159 zp\u011btn\u00e9 vazby, ani\u017e bych vytvo\u0159il nov\u00fd QR k\u00f3d?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, if you use a dynamic QR code. A dynamic code points to a short redirect link that you can change at any time, so the printed code stays the same when the destination changes. A static QR code stores the destination permanently, so a new link means reprinting.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-for\/customer-feedback\/#faq-question-e7ac52958b6f","position":2,"url":"https:\/\/pageloot.com\/qr-codes-for\/customer-feedback\/#faq-question-e7ac52958b6f","name":"Jak\u00fd je rozd\u00edl mezi QR k\u00f3dem pro pr\u016fzkum zp\u011btn\u00e9 vazby a QR k\u00f3dem pro recenze Google?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A feedback survey QR code links to a private form, such as a Google Form or Typeform, where only you see the responses. A Google Review QR code sends customers to your public Google Business review page, where their feedback is visible to anyone who searches for your business. Many businesses use both: surveys for internal improvement and Google reviews for public reputation.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-for\/customer-feedback\/#faq-question-3cc8805c3f1e","position":3,"url":"https:\/\/pageloot.com\/qr-codes-for\/customer-feedback\/#faq-question-3cc8805c3f1e","name":"Jak p\u0159im\u011bt v\u00edce z\u00e1kazn\u00edk\u016f, aby skute\u010dn\u011b naskenovali QR k\u00f3d pro zp\u011btnou vazbu?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Placement and wording matter most. Put the code where the experience is fresh, such as on a receipt, at a table or on packaging, and add a short line that says what the customer will do, for example \"Scan to rate your visit in 30 seconds\". Keep the survey to a few questions, make sure the form works on a phone, and consider a small incentive such as a discount on the next visit.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-for\/customer-feedback\/#faq-question-5b1d7a02c9e4","position":4,"url":"https:\/\/pageloot.com\/qr-codes-for\/customer-feedback\/#faq-question-5b1d7a02c9e4","name":"Jak vytvo\u0159\u00edm QR k\u00f3d pro formul\u00e1\u0159 zp\u011btn\u00e9 vazby?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Create the form in Google Forms or Typeform, copy its share link, paste the link into a QR code generator, then download the code as PNG, SVG or PDF. Test it with your phone before you print it.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-codes-for\/customer-feedback\/#faq-question-8e4c1f6d3a70","position":5,"url":"https:\/\/pageloot.com\/qr-codes-for\/customer-feedback\/#faq-question-8e4c1f6d3a70","name":"Vypr\u0161\u00ed QR k\u00f3d pro zp\u011btnou vazbu?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A static QR code never expires, because the link is stored in the pattern itself. A dynamic code keeps working while your plan is active, and scans are unlimited. 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