{"id":2095,"date":"2019-04-21T16:29:24","date_gmt":"2019-04-21T16:29:24","guid":{"rendered":"https:\/\/pageloot.com\/?p=2095"},"modified":"2026-10-23T06:00:55","modified_gmt":"2026-10-23T06:00:55","slug":"use-qr-codes-in-print-media","status":"publish","type":"post","link":"https:\/\/pageloot.com\/cs\/how-to\/use-qr-codes-in-print-media\/","title":{"rendered":"Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed QR k\u00f3d\u016f v ti\u0161t\u011bn\u00e9 reklam\u011b"},"content":{"rendered":"<p class=\"wp-block-paragraph\">QR k\u00f3dy v tisku se vyplat\u00ed, jen pokud je lid\u00e9 mohou skenovat a vy vid\u00edte v\u00fdsledek. Pou\u017e\u00edvejte \u010dern\u00e9 moduly na b\u00edl\u00e9m pozad\u00ed, udr\u017eujte pr\u00e1zdn\u00fd okraj alespo\u0148 \u010dty\u0159 modul\u016f, tiskn\u011bte s \u0161\u00ed\u0159kou minim\u00e1ln\u011b 0,8 palce (2 cm) a p\u0159ed pln\u00fdm tiskem otestujte ti\u0161t\u011bn\u00fd d\u016fkaz se dv\u011bma nebo t\u0159emi telefony. K m\u011b\u0159en\u00ed sken\u016f nebo k oprav\u011b odkazu po tisku pou\u017eijte dynamick\u00fd k\u00f3d. Tento pr\u016fvodce se zab\u00fdv\u00e1 designem, velikost\u00ed, um\u00edst\u011bn\u00edm, sledov\u00e1n\u00edm a tiskov\u00fdmi metodami pro let\u00e1ky, plak\u00e1ty, bro\u017eury, obaly a reklamy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Design pro skenovatelnost a \u010ditelnost<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Skenery \u010dtou rozd\u00edl mezi tmav\u00fdmi moduly a sv\u011btl\u00fdm pozad\u00edm, tak\u017ee kontrast je na prvn\u00edm m\u00edst\u011b. \u010cern\u00e1 na b\u00edl\u00e9 je nejbezpe\u010dn\u011bj\u0161\u00ed volba. Funguje tak\u00e9 tmav\u00e1 firemn\u00ed barva na sv\u011btl\u00e9m pozad\u00ed. Vyhn\u011bte se invertovan\u00fdm k\u00f3d\u016fm (sv\u011btl\u00e9 moduly na tmav\u00e9m pozad\u00ed) a n\u00edzko kontrastn\u00edm dvojic\u00edm, jako je sv\u011btle \u0161ed\u00e1 na b\u00edl\u00e9, proto\u017ee mnoho skenovac\u00edch aplikac\u00ed s nimi selh\u00e1v\u00e1, zejm\u00e9na p\u0159i slab\u00e9m osv\u011btlen\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Udr\u017eujte \u201eklidovou z\u00f3nu\u201c, pr\u00e1zdn\u00fd okraj kolem k\u00f3du. Norma vy\u017eaduje alespo\u0148 \u010dty\u0159i moduly na ka\u017ed\u00e9 stran\u011b. Nenechte text, fotografie ani okraje vstupovat do tohoto okraje. Pro tiskov\u00fd soubor pou\u017eijte vektorov\u00fd form\u00e1t: SVG, EPS nebo vektorov\u00e9 PDF. Vektorov\u00e9 soubory z\u016fst\u00e1vaj\u00ed ostr\u00e9 v jak\u00e9koli velikosti, zat\u00edmco mal\u00fd PNG se p\u0159i zv\u011bt\u0161en\u00ed rozma\u017ee. Dal\u0161\u00ed tipy k designu si p\u0159e\u010dt\u011bte v na\u0161em <a href=\"https:\/\/pageloot.com\/cs\/blog\/best-practices-for-qr-code-readability\/\">osv\u011bd\u010den\u00e9 postupy pro \u010ditelnost QR k\u00f3d\u016f<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>K\u00f3d nenatahujte ani ne\u0159e\u017ete. Udr\u017eujte ho \u010dtvercov\u00fd.<\/li><li>Logo udr\u017eujte mal\u00e9, p\u0159ibli\u017en\u011b p\u011btinu \u0161\u00ed\u0159ky k\u00f3du nebo m\u00e9n\u011b, a otestujte vyti\u0161t\u011bn\u00fd v\u00fdsledek.<\/li><li>Um\u00edst\u011bte kr\u00e1tkou v\u00fdzvu k akci vedle k\u00f3du, nap\u0159\u00edklad \u201eNaskenujte pro menu\u201c nebo \u201eNaskenujte a z\u00edskejte 10 procent slevu\u201c. K\u00f3d bez d\u016fvodu ke skenov\u00e1n\u00ed z\u00edsk\u00e1 m\u00e9n\u011b sken\u016f.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ur\u010den\u00ed spr\u00e1vn\u00e9 velikosti pro tiskov\u00e9 materi\u00e1ly<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Velikost z\u00e1vis\u00ed na vzd\u00e1lenosti skenov\u00e1n\u00ed. B\u011b\u017en\u00e9 pravidlo je 10:1: jeden palec \u0161\u00ed\u0159ky k\u00f3du na ka\u017ed\u00fdch deset palc\u016f vzd\u00e1lenosti. Plak\u00e1t skenovan\u00fd ze vzd\u00e1lenosti 20 palc\u016f pot\u0159ebuje k\u00f3d \u0161irok\u00fd minim\u00e1ln\u011b 2 palce. K\u00f3d na billboardu skenovan\u00fd z 10 stop pot\u0159ebuje asi 12 palc\u016f.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/staging.pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-print-3da34a-97119f40c426.webp\" alt=\"pr\u016fvodci velikost\u00ed QR k\u00f3d\u016f\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Typick\u00e9 po\u010d\u00e1te\u010dn\u00ed velikosti pro tisk:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Vizitka nebo mal\u00e1 etiketa: minim\u00e1ln\u011b 0,8 x 0,8 palce (2 x 2 cm).<\/li><li>Let\u00e1k, bro\u017eura nebo obal produktu: 1 a\u017e 1,5 palce (2,5 a\u017e 4 cm).<\/li><li>Plak\u00e1t nebo v\u00fdv\u011bsn\u00ed \u0161t\u00edt: 2 palce (5 cm) nebo v\u00edce, v\u011bt\u0161\u00ed, pokud jej lid\u00e9 \u010dtou z cel\u00e9 m\u00edstnosti.<\/li><li>Banner nebo billboard: pou\u017eijte pravidlo 10:1 k re\u00e1ln\u00e9 pozorovac\u00ed vzd\u00e1lenosti.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud k\u00f3d obsahuje dlouhou URL adresu nebo m\u00e1 logo, zv\u011bt\u0161ete jej o 20 a\u017e 30 procent. Kr\u00e1tk\u00fd odkaz vytv\u00e1\u0159\u00ed m\u00e9n\u011b modul\u016f, co\u017e d\u011bl\u00e1 k\u00f3d \u010dist\u0161\u00ed a snaz\u0161\u00ed. Hrub\u00e9 povrchy, jako je karton nebo tkanina, tak\u00e9 vy\u017eaduj\u00ed v\u011bt\u0161\u00ed k\u00f3d. Na\u0161e <a href=\"https:\/\/pageloot.com\/cs\/how-to\/qr-code-size-guide\/\">pr\u016fvodci velikost\u00ed QR k\u00f3d\u016f<\/a> uv\u00e1d\u00ed velikosti pro v\u00edce materi\u00e1l\u016f.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Vytvo\u0159te zna\u010dkov\u00e9 k\u00f3dy pro va\u0161e ti\u0161t\u011bn\u00e9 reklamy<\/strong> Pou\u017eijte <a href=\"https:\/\/pageloot.com\/cs\/qr-code-generator-with-logo\/\">QR k\u00f3d s logem gener\u00e1tor<\/a> k vytvo\u0159en\u00ed k\u00f3d\u016f s va\u0161imi barvami a logem. Zkontrolujte kontrast a otestujte tisk p\u0159ed objedn\u00e1n\u00edm.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Jak p\u0159idat QR k\u00f3d do ti\u0161t\u011bn\u00e9 reklamy<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>Vyberte c\u00edl: vstupn\u00ed str\u00e1nku vytvo\u0159enou pro ti\u0161t\u011bn\u00fd materi\u00e1l, ne va\u0161i domovskou str\u00e1nku. Ujist\u011bte se, \u017ee se rychle na\u010d\u00edt\u00e1 na telefonu.<\/li><li>Rozhodn\u011bte se pro statick\u00fd nebo dynamick\u00fd (viz n\u00ed\u017ee). Vytvo\u0159te k\u00f3d v <a href=\"https:\/\/pageloot.com\/cs\/qr-code-generator\/\">Gener\u00e1tor QR k\u00f3d\u016f Pageloot<\/a>. Z bezplatn\u00e9ho n\u00e1stroje si m\u016f\u017eete st\u00e1hnout soubory PNG, SVG a PDF.<\/li><li>St\u00e1hn\u011bte si SVG nebo vektorov\u00fd PDF pro design\u00e9ra nebo tisk\u00e1rnu.<\/li><li>Um\u00edst\u011bte k\u00f3d do rozvr\u017een\u00ed ve zvolen\u00e9 velikosti, s \u010distou klidovou z\u00f3nou a v\u00fdzvou k akci vedle n\u011bj.<\/li><li>Vytiskn\u011bte jednu zku\u0161ebn\u00ed verzi na skute\u010dn\u00fd pap\u00edr. Naskenujte ji ze skute\u010dn\u00e9 vzd\u00e1lenosti pomoc\u00ed iPhonu a telefonu s Androidem.<\/li><li>Cel\u00fd n\u00e1klad vytiskn\u011bte a\u017e pot\u00e9, co se zku\u0161ebn\u00ed verze naskenuje na ka\u017ed\u00e9m telefonu, kter\u00fd jste vyzkou\u0161eli.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Strategick\u00e9 um\u00edst\u011bn\u00ed a u\u017eivatelsk\u00e1 zku\u0161enost<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um\u00edst\u011bte k\u00f3d tam, kde ho lid\u00e9 uvid\u00ed a mohou dr\u017eet telefon stabiln\u011b. Na plak\u00e1ty a cedule jej um\u00edst\u011bte do \u00farovn\u011b o\u010d\u00ed, asi 1,0 a\u017e 1,7 metru od zem\u011b. Lid\u00e9 skenuj\u00ed v\u00edce, kdy\u017e stoj\u00ed v klidu, nap\u0159\u00edklad na autobusov\u00e9 zast\u00e1vce, v \u010dek\u00e1rn\u011b nebo u stolu v restauraci. Neum\u00eds\u0165ujte k\u00f3dy na pohybuj\u00edc\u00ed se vozidla, vysok\u00e9 stropy nebo m\u00edsta bez telefonn\u00edho sign\u00e1lu, jako jsou n\u011bkter\u00e9 podzemn\u00ed stanice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vyhn\u011bte se zak\u0159iven\u00fdm povrch\u016fm, jako jsou lahve, a vyhn\u011bte se ohybu nebo h\u0159betu \u010dasopisu, proto\u017ee vzor se oh\u00fdb\u00e1 a nelze jej naskenovat. Leskl\u00fd pap\u00edr a sklo odr\u00e1\u017eej\u00ed sv\u011btlo do fotoapar\u00e1tu. Matn\u00fd povrch skenuje spolehliv\u011bji. Pro v\u00edce n\u00e1pad\u016f na um\u00edst\u011bn\u00ed viz na\u0161e <a href=\"https:\/\/pageloot.com\/cs\/blog\/ultimate-guide-to-qr-code-placement-in-marketing\/\">kompletn\u00ed pr\u016fvodce um\u00edst\u011bn\u00edm QR k\u00f3d\u016f v marketingu<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sledov\u00e1n\u00ed anga\u017eovanosti a anal\u00fdza v\u00fdkonu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamick\u00fd QR k\u00f3d v\u00e1m umo\u017en\u00ed m\u011b\u0159it tisk. M\u016f\u017eete vid\u011bt po\u010dty skenov\u00e1n\u00ed, \u010dasy skenov\u00e1n\u00ed, p\u0159ibli\u017en\u00e9 polohy a typy za\u0159\u00edzen\u00ed pro ka\u017ed\u00fd let\u00e1k, plak\u00e1t nebo reklamu. Dejte ka\u017ed\u00e9mu um\u00edst\u011bn\u00ed vlastn\u00ed k\u00f3d, nap\u0159\u00edklad jeden pro reklamu v \u010dasopise a jeden pro pouli\u010dn\u00ed plak\u00e1t, a porovnejte v\u00fdsledky, abyste se rozhodli, kde utratit sv\u016fj dal\u0161\u00ed rozpo\u010det na tisk.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/staging.pageloot.com\/wp-content\/uploads\/2026\/04\/flat-dashboard-flyer-287f0c-fca9a08b6577.webp\" alt=\"\u0158\u00eddic\u00ed panel analytiky QR k\u00f3d\u016f\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamick\u00e9 k\u00f3dy v\u00e1m tak\u00e9 umo\u017e\u0148uj\u00ed zm\u011bnit c\u00edl po vyti\u0161t\u011bn\u00ed. Pou\u017e\u00edvaj\u00ed kr\u00e1tk\u00fd p\u0159esm\u011brov\u00e1vac\u00ed odkaz, tak\u017ee pokud nab\u00eddka skon\u010d\u00ed nebo se str\u00e1nka p\u0159esune, uprav\u00edte odkaz a vyti\u0161t\u011bn\u00fd k\u00f3d bude st\u00e1le fungovat. Proto se dynamick\u00e9 k\u00f3dy hod\u00ed pro cokoli, co nelze levn\u011b p\u0159etisknout, nap\u0159\u00edklad tisk 5 000 bro\u017eur. Dal\u0161\u00ed informace o <a href=\"https:\/\/pageloot.com\/cs\/qr-code-marketing\/tracking-qr-codes\/\">sledov\u00e1n\u00ed QR k\u00f3d\u016f<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Statick\u00e9 k\u00f3dy sta\u010d\u00ed, kdy\u017e se odkaz nikdy nezm\u011bn\u00ed a nepot\u0159ebujete statistiky, nap\u0159\u00edklad pro Wi-Fi k\u00f3d nebo odkaz na pevnou webovou str\u00e1nku. Statick\u00e9 k\u00f3dy nikdy nevypr\u0161\u00ed a nemaj\u00ed \u017e\u00e1dn\u00fd limit skenov\u00e1n\u00ed. Dynamick\u00e9 k\u00f3dy maj\u00ed 14denn\u00ed bezplatnou zku\u0161ebn\u00ed verzi a pl\u00e1ny si m\u016f\u017eete prohl\u00e9dnout na <a href=\"https:\/\/pageloot.com\/cs\/pricing\/\">cenov\u00e1 str\u00e1nka<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Sledujte v\u00fdkon sv\u00e9 kampan\u011b<\/strong> Za\u010dn\u011bte bezplatnou zku\u0161ebn\u00ed verzi s <a href=\"https:\/\/pageloot.com\/cs\/dynamic-qr-code-generator\/\">Dynamick\u00fd QR k\u00f3d<\/a> pro vytvo\u0159en\u00ed editovateln\u00fdch k\u00f3d\u016f a zobrazen\u00ed statistik skenov\u00e1n\u00ed pro ka\u017ed\u00fd tiskov\u00fd kus.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Vliv tiskov\u00fdch technik na \u00fasp\u011b\u0161nost skenov\u00e1n\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Digit\u00e1ln\u00ed tisk se hod\u00ed pro mal\u00e9 n\u00e1klady a poskytuje ostr\u00e9 v\u00fdsledky na v\u011bt\u0161in\u011b pap\u00edr\u016f. Ofsetov\u00fd tisk je levn\u011bj\u0161\u00ed na kus p\u0159i velk\u00fdch n\u00e1kladech a d\u00e1v\u00e1 \u010dist\u00e9 hrany. Na textili\u00edch, \u0161t\u00edtc\u00edch a jin\u00fdch speci\u00e1ln\u00edch materi\u00e1lech se inkoust m\u016f\u017ee rozmazat nebo vyblednout, tak\u017ee nejprve po\u017e\u00e1dejte tiska\u0159e o vzorek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pap\u00edr poskytuje nejlep\u0161\u00ed kontrast. Hrub\u00fd karton, l\u00e1tka a kov pot\u0159ebuj\u00ed v\u011bt\u0161\u00ed k\u00f3d a siln\u00fd kontrast. P\u0159e\u010dt\u011bte si v\u00edce o <a href=\"https:\/\/pageloot.com\/cs\/blog\/how-printing-techniques-impact-qr-code-scannability\/\">jak tiskov\u00e9 techniky ovliv\u0148uj\u00ed skenovatelnost QR k\u00f3d\u016f<\/a>. V\u017edy otestujte vyti\u0161t\u011bn\u00fd vzorek s n\u011bkolika telefony v r\u016fzn\u00e9m sv\u011btle, ne\u017e schv\u00e1l\u00edte tisk.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Neskenuje se? Zkontrolujte tyto p\u0159\u00ed\u010diny<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>N\u00edzk\u00fd kontrast: pou\u017eijte tmav\u00e9 moduly na sv\u011btl\u00e9m pozad\u00ed.<\/li><li>\u017d\u00e1dn\u00e1 klidov\u00e1 z\u00f3na: ponechte alespo\u0148 \u010dty\u0159i moduly pr\u00e1zdn\u00e9ho m\u00edsta kolem k\u00f3du.<\/li><li>P\u0159\u00edli\u0161 mal\u00fd na vzd\u00e1lenost: pou\u017eijte pravidlo 10:1.<\/li><li>Soubor s n\u00edzk\u00fdm rozli\u0161en\u00edm: pou\u017eijte SVG, EPS nebo vektorov\u00e9 PDF.<\/li><li>Odlesky nebo zak\u0159iven\u00fd povrch: pou\u017eijte matn\u00fd povrch a rovnou plochu.<\/li><li>Hust\u00fd k\u00f3d: zkra\u0165te URL nebo pou\u017eijte kr\u00e1tk\u00fd odkaz pro z\u00edsk\u00e1n\u00ed v\u011bt\u0161\u00edch, jednodu\u0161\u0161\u00edch modul\u016f.<\/li><li>Mrtv\u00fd nebo zm\u011bn\u011bn\u00fd odkaz: u dynamick\u00e9ho k\u00f3du opravte c\u00edl v ovl\u00e1dac\u00edm panelu.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-pr00x11\"><strong class=\"schema-faq-question\">Mohu zm\u011bnit c\u00edl QR k\u00f3du pot\u00e9, co jsem ji\u017e vytiskl sv\u00e9 reklamy?<\/strong> <p class=\"schema-faq-answer\">Ano, pokud pou\u017e\u00edv\u00e1te dynamick\u00fd QR k\u00f3d. Vyti\u0161t\u011bn\u00fd k\u00f3d sm\u011b\u0159uje na kr\u00e1tk\u00fd p\u0159esm\u011brovac\u00ed odkaz a c\u00edl upravujete na sv\u00e9m panelu. Statick\u00fd k\u00f3d nelze po vyti\u0161t\u011bn\u00ed zm\u011bnit.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr01x18\"><strong class=\"schema-faq-question\">Pro\u010d se m\u016fj vyti\u0161t\u011bn\u00fd QR k\u00f3d nenaskenuje?<\/strong> <p class=\"schema-faq-answer\">Obvykl\u00e9 p\u0159\u00ed\u010diny jsou n\u00edzk\u00fd kontrast, chyb\u011bj\u00edc\u00ed klidov\u00e1 z\u00f3na, k\u00f3d, kter\u00fd je p\u0159\u00edli\u0161 mal\u00fd na vzd\u00e1lenost, rozmazan\u00fd soubor s n\u00edzk\u00fdm rozli\u0161en\u00edm, nebo odlesky z leskl\u00e9ho pap\u00edru. Vytiskn\u011bte n\u00e1tisk a naskenujte jej n\u011bkolika telefony, abyste zjistili p\u0159\u00ed\u010dinu.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr02x25\"><strong class=\"schema-faq-question\">Jak\u00fd je nejlep\u0161\u00ed form\u00e1t souboru pro tisk QR k\u00f3d\u016f na marketingov\u00e9 materi\u00e1ly?<\/strong> <p class=\"schema-faq-answer\">Vektorov\u00e9 form\u00e1ty jako SVG, EPS nebo vektorov\u00e9 PDF jsou nejlep\u0161\u00ed pro profesion\u00e1ln\u00ed tisk. Lze je \u0161k\u00e1lovat na libovolnou velikost a zachov\u00e1vaj\u00ed ostr\u00e9 hrany.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr03x32\"><strong class=\"schema-faq-question\">Jak velk\u00fd by m\u011bl b\u00fdt QR k\u00f3d v tisku?<\/strong> <p class=\"schema-faq-answer\">Minim\u00e1ln\u011b 0,8 x 0,8 palce (2 x 2 cm) na mal\u00fdch p\u0159edm\u011btech, 1 a\u017e 1,5 palce na let\u00e1c\u00edch a obalech a p\u0159ibli\u017en\u011b 1 palec na ka\u017ed\u00fdch 10 palc\u016f skenovac\u00ed vzd\u00e1lenosti na plak\u00e1tech a cedul\u00edch.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr04x39\"><strong class=\"schema-faq-question\">Mohu sledovat, kolik lid\u00ed naskenuje QR k\u00f3d v \u010dasopise nebo let\u00e1ku?<\/strong> <p class=\"schema-faq-answer\">Ano, s dynamick\u00fdm QR k\u00f3dem. Vytvo\u0159te jeden k\u00f3d pro ka\u017edou reklamu nebo let\u00e1k a budete moci porovn\u00e1vat skeny podle \u010dasu, polohy a za\u0159\u00edzen\u00ed.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-pr05x46\"><strong class=\"schema-faq-question\">Vypr\u0161\u00ed platnost QR k\u00f3d\u016f v tisku?<\/strong> <p class=\"schema-faq-answer\">Statick\u00e9 QR k\u00f3dy nikdy nevypr\u0161\u00ed. Dynamick\u00e9 k\u00f3dy funguj\u00ed, dokud je v\u00e1\u0161 pl\u00e1n aktivn\u00ed, a po skon\u010den\u00ed pl\u00e1nu se stanou neaktivn\u00edmi, tak\u017ee udr\u017eujte pl\u00e1n v chodu tak dlouho, dokud je ti\u0161t\u011bn\u00fd kus pou\u017e\u00edv\u00e1n.<\/p> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Zjist\u011bte, jak pou\u017e\u00edvat QR k\u00f3dy v ti\u0161t\u011bn\u00e9 reklam\u011b. Dodr\u017eujte z\u00e1sady \u010ditelnosti, velikosti a um\u00edst\u011bn\u00ed a propojte fyzick\u00fd a digit\u00e1ln\u00ed marketing.<\/p>","protected":false},"author":17,"featured_media":53422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guidelines for Using QR Codes in Print Advertising<\/title>\n<meta name=\"description\" content=\"Learn how to use QR codes in print advertising. 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Follow these guidelines for scannability, sizing, and placement to bridge the physical-to-digital marketing gap.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/cs\/how-to\/use-qr-codes-in-print-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-21T16:29:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T06:00:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/04\/qr-code-interaction-1eb718-d8214182e466.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"Guidelines for Using QR Codes in Print Advertising\",\"datePublished\":\"2019-04-21T16:29:24+00:00\",\"dateModified\":\"2026-10-23T06:00:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/\"},\"wordCount\":1370,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/qr-code-interaction-1eb718-d8214182e466.webp\",\"articleSection\":[\"Guides\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/\",\"name\":\"Guidelines for Using QR Codes in Print Advertising\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/how-to\\\/use-qr-codes-in-print-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/qr-code-interaction-1eb718-d8214182e466.webp\",\"datePublished\":\"2019-04-21T16:29:24+00:00\",\"dateModified\":\"2026-10-23T06:00:55+00:00\",\"description\":\"Learn how to use QR codes in print advertising. 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D\u00edky sv\u00fdm hlubok\u00fdm odborn\u00fdm znalostem, kter\u00e9 se v\u00edce ne\u017e 5 let t\u00fdkaj\u00ed v\u00fdhradn\u011b QR k\u00f3d\u016f, se Siim stal odborn\u00edkem v t\u00e9to oblasti. V\u00fdznamn\u011b se zasazuje o vyu\u017eit\u00ed technologie QR ke zjednodu\u0161en\u00ed a roz\u0161\u00ed\u0159en\u00ed digit\u00e1ln\u00edch interakc\u00ed. Jeho cesta v\u0161ak neza\u010dala jen zde. 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A static code cannot be changed after printing.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr01x18","position":2,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr01x18","name":"Pro\u010d se m\u016fj vyti\u0161t\u011bn\u00fd QR k\u00f3d nenaskenuje?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The usual causes are low contrast, a missing quiet zone, a code that is too small for the distance, a blurry low-resolution file, or glare from glossy paper. Print a proof and scan it with several phones to find the cause.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr02x25","position":3,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr02x25","name":"Jak\u00fd je nejlep\u0161\u00ed form\u00e1t souboru pro tisk QR k\u00f3d\u016f na marketingov\u00e9 materi\u00e1ly?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Vector formats such as SVG, EPS or vector PDF are best for professional printing. They scale to any size and keep sharp edges.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr03x32","position":4,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr03x32","name":"Jak velk\u00fd by m\u011bl b\u00fdt QR k\u00f3d v tisku?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"At least 0.8 x 0.8 inches (2 x 2 cm) on small items, 1 to 1.5 inches on flyers and packaging, and about 1 inch for every 10 inches of scanning distance on posters and signs.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr04x39","position":5,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr04x39","name":"Mohu sledovat, kolik lid\u00ed naskenuje QR k\u00f3d v \u010dasopise nebo let\u00e1ku?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, with a dynamic QR code. Make one code per ad or flyer and you can compare scans by time, location and device.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr05x46","position":6,"url":"https:\/\/pageloot.com\/how-to\/use-qr-codes-in-print-media\/#faq-question-pr05x46","name":"Vypr\u0161\u00ed platnost QR k\u00f3d\u016f v tisku?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Static QR codes never expire. 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