{"id":13793,"date":"2021-10-27T16:15:33","date_gmt":"2021-10-27T16:15:33","guid":{"rendered":"https:\/\/pageloot.com\/?p=13793"},"modified":"2026-06-10T08:17:16","modified_gmt":"2026-06-10T08:17:16","slug":"are-barcodes-dead","status":"publish","type":"post","link":"https:\/\/pageloot.com\/cs\/barcode\/are-barcodes-dead\/","title":{"rendered":"Jsou \u010d\u00e1rov\u00e9 k\u00f3dy mrtv\u00e9? Vysv\u011btlen\u00ed posunu od 1D k 2D k\u00f3d\u016fm"},"content":{"rendered":"<p class=\"wp-block-paragraph\">St\u00e1vaj\u00ed se tradi\u010dn\u00ed \u010d\u00e1rov\u00e9 k\u00f3dy zastaral\u00fdmi? Vzhledem k tomu, \u017ee maloobchodn\u00ed pr\u016fmysl aktivn\u011b pl\u00e1nuje jejich nahrazen\u00ed, mnoho podnik\u016f pot\u0159ebuje pochopit, co se m\u011bn\u00ed a co to znamen\u00e1 pro jejich provoz. Tento \u010dl\u00e1nek rozeb\u00edr\u00e1 p\u0159echod z 1D \u010d\u00e1rov\u00fdch k\u00f3d\u016f na 2D k\u00f3dy, co ho poh\u00e1n\u00ed a jak\u00e1 je sou\u010dasn\u00e1 situace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stru\u010dn\u00e1 odpov\u011b\u010f: \u010c\u00e1rov\u00e9 k\u00f3dy je\u0161t\u011b nejsou mrtv\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Klasick\u00fd 1D \u010d\u00e1rov\u00fd k\u00f3d \u2013 ten, kter\u00fd vid\u00edte na ka\u017ed\u00e9 krabici s cere\u00e1liemi a supermarketov\u00e9m produktu \u2013 se pou\u017e\u00edv\u00e1 od po\u010d\u00e1tku 70. let. Z\u016fst\u00e1v\u00e1 hluboce zako\u0159en\u011bn v glob\u00e1ln\u00ed maloobchodn\u00ed a dodavatelsk\u00e9 infrastruktu\u0159e. Des\u00edtky miliard produkt\u016f nesou k\u00f3dy UPC nebo EAN a v\u011bt\u0161ina maloobchodn\u00edch pokladn\u00edch (POS) syst\u00e9m\u016f je postavena na jejich skenov\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ale \u201cnejsou mrtv\u00e9\u201d neznamen\u00e1 \u201cz\u016fstanou beze zm\u011bny\u201d. Pr\u016fmysl se aktivn\u011b odkl\u00e1n\u00ed od 1D \u010d\u00e1rov\u00fdch k\u00f3d\u016f, s jasn\u00fdm term\u00ednem v dohledu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co je GS1 Sunrise 2027?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GS1 \u2013 mezin\u00e1rodn\u00ed standardiza\u010dn\u00ed org\u00e1n, kter\u00fd \u0159\u00edd\u00ed \u010d\u00e1rov\u00e9 k\u00f3dy a identifikaci produkt\u016f \u2013 zavedl glob\u00e1ln\u00ed iniciativu nazvanou <strong>Sunrise 2027<\/strong>. C\u00edl je jednoduch\u00fd: do konce roku 2027 by ka\u017ed\u00fd maloobchodn\u00ed POS syst\u00e9m po cel\u00e9m sv\u011bt\u011b m\u011bl b\u00fdt schopen skenovat a zpracov\u00e1vat 2D \u010d\u00e1rov\u00e9 k\u00f3dy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GS1 US popisuje tento posun jako snahu poskytnout maloobchodn\u00edk\u016fm v\u011bt\u0161\u00ed transparentnost, siln\u011bj\u0161\u00ed sledovatelnost a bohat\u0161\u00ed data nap\u0159\u00ed\u010d dodavatelsk\u00fdm \u0159et\u011bzcem. Nejedn\u00e1 se o okrajov\u00e9 hnut\u00ed. Podle GS1 UK podporuje 82 % maloobchodn\u00edk\u016f a 92 % vlastn\u00edk\u016f zna\u010dek p\u0159echod z line\u00e1rn\u00edch \u010d\u00e1rov\u00fdch k\u00f3d\u016f na 2D k\u00f3dy b\u011bhem p\u0159\u00ed\u0161t\u00edch p\u011bti let.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u011bhem p\u0159echodu se o\u010dek\u00e1v\u00e1, \u017ee 1D a 2D \u010d\u00e1rov\u00e9 k\u00f3dy budou koexistovat na obalech produkt\u016f. Pokyny GS1 konkr\u00e9tn\u011b doporu\u010duj\u00ed, aby vlastn\u00edci zna\u010dek umis\u0165ovali 2D k\u00f3dy vedle sv\u00fdch st\u00e1vaj\u00edc\u00edch line\u00e1rn\u00edch \u010d\u00e1rov\u00fdch k\u00f3d\u016f, aby zajistili spolehlivou z\u00e1lo\u017en\u00ed mo\u017enost skenov\u00e1n\u00ed u POS syst\u00e9m\u016f, kter\u00e9 je\u0161t\u011b nebyly upgradov\u00e1ny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro hlub\u0161\u00ed pohled na to, jak QR k\u00f3dy GS1 Digital Link funguj\u00ed v praxi, viz <a href=\"https:\/\/pageloot.com\/cs\/blog\/implement-gs1-digital-link-qr-codes-effectively\/\">jak efektivn\u011b implementovat QR k\u00f3dy GS1 Digital Link<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d 2D \u010d\u00e1rov\u00e9 k\u00f3dy nahrazuj\u00ed 1D k\u00f3dy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00edm omezen\u00edm tradi\u010dn\u00edho 1D \u010d\u00e1rov\u00e9ho k\u00f3du je jeho datov\u00e1 kapacita. Standardn\u00ed k\u00f3d UPC nebo EAN m\u016f\u017ee pojmout zhruba 20\u201325 znak\u016f \u2013 jen tolik, aby zak\u00f3doval identifika\u010dn\u00ed \u010d\u00edslo produktu. V\u0161e ostatn\u00ed, jako je cena, popis a \u00fadaje o z\u00e1sob\u00e1ch, mus\u00ed b\u00fdt na\u010dteno z p\u0159ipojen\u00e9 datab\u00e1ze.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/1d-vs-2d-68025d-ebc410be5c1a.webp\" alt=\"\u010c\u00e1rov\u00fd k\u00f3d vs. QR\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">2D \u010d\u00e1rov\u00fd k\u00f3d tuto rovnici zcela m\u011bn\u00ed. Zde je to, co 2D k\u00f3d m\u016f\u017ee zak\u00f3dovat p\u0159\u00edmo v samotn\u00e9m symbolu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Glob\u00e1ln\u00ed \u010d\u00edslo obchodn\u00ed polo\u017eky (GTIN)<\/li>\n<li>\u010c\u00edsla \u0161ar\u017e\u00ed a d\u00e1vek<\/li>\n<li>S\u00e9riov\u00e1 \u010d\u00edsla<\/li>\n<li>Data spot\u0159eby<\/li>\n<li>Hmotnost a cena<\/li>\n<li>URL odkazy na str\u00e1nky s informacemi o produktu<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To m\u00e1 praktick\u00e9 d\u016fsledky nap\u0159\u00ed\u010d cel\u00fdm dodavatelsk\u00fdm \u0159et\u011bzcem. Proto\u017ee 2D \u010d\u00e1rov\u00e9 k\u00f3dy nesou podrobn\u00e9 \u00fadaje o produktu a v\u00fdrob\u011b p\u0159\u00edmo v symbolu, sni\u017euj\u00ed z\u00e1vislost na neust\u00e1l\u00e9m p\u0159ipojen\u00ed k datab\u00e1zi. D\u00edky tomu je sledovatelnost, auditov\u00e1n\u00ed a stahov\u00e1n\u00ed produkt\u016f z trhu rychlej\u0161\u00ed a spolehliv\u011bj\u0161\u00ed \u2013 nemus\u00edte vyhled\u00e1vat z\u00e1znam v datab\u00e1zi, abyste zjistili \u010d\u00edslo \u0161ar\u017ee nebo datum spot\u0159eby produktu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2D \u010d\u00e1rov\u00e9 k\u00f3dy tak\u00e9 podporuj\u00ed <strong>v\u0161esm\u011brov\u00e9 skenov\u00e1n\u00ed<\/strong>, co\u017e znamen\u00e1, \u017ee je lze \u010d\u00edst z jak\u00e9hokoli \u00fahlu. Zahrnuj\u00ed vestav\u011bnou korekci chyb, tak\u017ee z\u016fst\u00e1vaj\u00ed skenovateln\u00e9, i kdy\u017e je k\u00f3d \u010d\u00e1ste\u010dn\u011b po\u0161kozen nebo vyti\u0161t\u011bn na nerovn\u00fdch povr\u0161\u00edch. A <a href=\"https:\/\/pageloot.com\/cs\/barcode\/how-barcode-scanner-works\/\">standardn\u00ed laserov\u00fd skener dok\u00e1\u017ee \u010d\u00edst 1D \u010d\u00e1rov\u00e9 k\u00f3dy pouze v jednom horizont\u00e1ln\u00edm pr\u016fchodu<\/a>; \u010dten\u00ed 2D k\u00f3du vy\u017eaduje skener zalo\u017een\u00fd na obraze, co\u017e je jeden z d\u016fvod\u016f, pro\u010d jsou upgrady POS syst\u00e9m\u016f nezbytn\u00fdm krokem v p\u0159echodu na Sunrise 2027.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">B\u011b\u017en\u00e9 typy 2D \u010d\u00e1rov\u00fdch k\u00f3d\u016f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ne v\u0161echny 2D \u010d\u00e1rov\u00e9 k\u00f3dy jsou stejn\u00e9. Dva nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00ed form\u00e1ty jsou QR k\u00f3dy a k\u00f3dy Data Matrix a slou\u017e\u00ed k r\u016fzn\u00fdm \u00fa\u010del\u016fm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>QR k\u00f3dy<\/strong> byly navr\u017eeny pro rychlou \u010ditelnost a interakci se spot\u0159ebiteli. Podporuj\u00ed velkou datovou kapacitu a snadno se skenuj\u00ed fotoapar\u00e1ty chytr\u00fdch telefon\u016f, co\u017e je \u010din\u00ed popul\u00e1rn\u00edmi pro marketing, platby a informace o produktech. V kontextu GS1 mohou QR k\u00f3dy poh\u00e1n\u011bn\u00e9 GS1 Digital Link sou\u010dasn\u011b slou\u017eit pro maloobchodn\u00ed pokladny a zapojen\u00ed spot\u0159ebitel\u016f z jedin\u00e9ho k\u00f3du na obalu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data Matrix k\u00f3dy<\/strong> jsou optimalizov\u00e1ny pro zna\u010den\u00ed mal\u00fdch p\u0159edm\u011bt\u016f s velmi vysokou hustotou dat. B\u011b\u017en\u011b se pou\u017e\u00edvaj\u00ed v leteck\u00e9m pr\u016fmyslu, elektronice, zdravotnictv\u00ed a farmaceutick\u00e9m pr\u016fmyslu, kde je omezen\u00fd prostor a pr\u016fmyslov\u00e9 skenery jsou normou. Pro podrobn\u00e9 srovn\u00e1n\u00ed viz <a href=\"https:\/\/pageloot.com\/cs\/qr-news\/data-matrix-vs-qr-code\/\">Data Matrix vs QR k\u00f3d \u2013 jak\u00fd je rozd\u00edl<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kde 1D \u010d\u00e1rov\u00e9 k\u00f3dy st\u00e1le d\u00e1vaj\u00ed smysl<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Navzdory dynamice za 2D k\u00f3dy, tradi\u010dn\u00ed \u010d\u00e1rov\u00e9 k\u00f3dy nezmiz\u00ed p\u0159es noc. N\u011bkolik praktick\u00fdch skute\u010dnost\u00ed je udr\u017euje v provozu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zastaral\u00e1 infrastruktura<\/strong>: V\u011bt\u0161ina maloobchodn\u00edch POS syst\u00e9m\u016f dnes st\u00e1le \u010dte 1D \u010d\u00e1rov\u00e9 k\u00f3dy. Term\u00edn Sunrise 2027 existuje pr\u00e1v\u011b proto, \u017ee modernizace t\u011bchto syst\u00e9m\u016f vy\u017eaduje \u010das a investice.<\/li>\n<li><strong>Jednoduchost pro z\u00e1kladn\u00ed p\u0159\u00edpady pou\u017eit\u00ed<\/strong>: Pro intern\u00ed sledov\u00e1n\u00ed majetku nebo jednoduchou spr\u00e1vu z\u00e1sob, kde kapacita dat nen\u00ed omezen\u00edm, z\u016fst\u00e1vaj\u00ed 1D \u010d\u00e1rov\u00e9 k\u00f3dy n\u00e1kladov\u011b efektivn\u00ed mo\u017enost\u00ed.<\/li>\n<li><strong>Koexistence v p\u0159echodn\u00e9m obdob\u00ed<\/strong>: Pokyny GS1 v\u00fdslovn\u011b uzn\u00e1vaj\u00ed, \u017ee do prosince 2027 nebudou v\u0161ichni maloobchodn\u00edci schopni \u010d\u00edst 2D \u010d\u00e1rov\u00e9 k\u00f3dy, a proto se b\u011bhem p\u0159echodu doporu\u010duje soub\u011b\u017en\u00e9 um\u00edst\u011bn\u00ed obou typ\u016f k\u00f3d\u016f.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0159i typy \u010d\u00e1rov\u00fdch k\u00f3d\u016f, kter\u00e9 se dnes nej\u010dast\u011bji pou\u017e\u00edvaj\u00ed v maloobchod\u011b, jsou st\u00e1le UPC (pou\u017e\u00edvan\u00e9 prim\u00e1rn\u011b v USA, Velk\u00e9 Brit\u00e1nii, Austr\u00e1lii a na Nov\u00e9m Z\u00e9landu), EAN (pou\u017e\u00edvan\u00e9 v Evrop\u011b a mezin\u00e1rodn\u011b) a ITF (pou\u017e\u00edvan\u00e9 pro glob\u00e1ln\u00ed p\u0159epravu na kartonov\u00e9m obalu, s a\u017e 14 \u010d\u00edseln\u00fdmi \u010d\u00edslicemi a vy\u0161\u0161\u00ed toleranc\u00ed chyb). Tyto k\u00f3dy nezmiz\u00ed okam\u017eit\u011b \u2013 jsou dopl\u0148ov\u00e1ny a nakonec nahrazeny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016f\u017eete se dozv\u011bd\u011bt v\u00edce o <a href=\"https:\/\/pageloot.com\/cs\/barcode\/how-to-make-barcode\/\">typech \u010d\u00e1rov\u00fdch k\u00f3d\u016f a jak vytv\u00e1\u0159et skenovateln\u00e9 k\u00f3dy<\/a> pro v\u00e1\u0161 konkr\u00e9tn\u00ed p\u0159\u00edpad pou\u017eit\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010c\u00e1rov\u00e9 k\u00f3dy vs. QR k\u00f3dy: Praktick\u00e9 srovn\u00e1n\u00ed<\/h2>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>FUNKCE<\/th>\n<th>1D \u010d\u00e1rov\u00fd k\u00f3d (UPC\/EAN)<\/th>\n<th>2D \u010d\u00e1rov\u00fd k\u00f3d \/ QR k\u00f3d<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Kapacita dat<\/td>\n<td>~20\u201325 znak\u016f<\/td>\n<td>A\u017e 7 000+ znak\u016f<\/td>\n<\/tr>\n<tr>\n<td>Sm\u011br skenov\u00e1n\u00ed<\/td>\n<td>Jeden horizont\u00e1ln\u00ed pr\u016fchod<\/td>\n<td>V\u0161esm\u011brov\u00fd<\/td>\n<\/tr>\n<tr>\n<td>Oprava chyb<\/td>\n<td>\u017d\u00e1dn\u00e9<\/td>\n<td>Ano (tolerance po\u0161kozen\u00ed a\u017e ~30 %)<\/td>\n<\/tr>\n<tr>\n<td>Skenov\u00e1n\u00ed spot\u0159ebitelem<\/td>\n<td>Vy\u017eaduje vyhrazen\u00fd skener<\/td>\n<td>Funguje s fotoapar\u00e1ty chytr\u00fdch telefon\u016f<\/td>\n<\/tr>\n<tr>\n<td>Dynamick\u00e9\/editovateln\u00e9<\/td>\n<td>Ne<\/td>\n<td>Ano (s dynamick\u00fdmi QR k\u00f3dy)<\/td>\n<\/tr>\n<tr>\n<td>Zapojen\u00ed spot\u0159ebitel\u016f<\/td>\n<td>Omezen\u00fd<\/td>\n<td>URL adresy, produktov\u00e9 str\u00e1nky, propagace<\/td>\n<\/tr>\n<tr>\n<td>P\u0159ipravenost POS (2025)<\/td>\n<td>Univerz\u00e1ln\u00ed<\/td>\n<td>Roz\u0161i\u0159uje se s Sunrise 2027<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pro \u00fapln\u00fd rozbor kompromis\u016f viz <a href=\"https:\/\/pageloot.com\/cs\/barcode\/barcode-vs-qr-code\/\">\u010d\u00e1rov\u00fd k\u00f3d vs. QR k\u00f3d \u2013 co je lep\u0161\u00ed pro va\u0161e podnik\u00e1n\u00ed<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co to znamen\u00e1 pro va\u0161e podnik\u00e1n\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud aktu\u00e1ln\u011b pou\u017e\u00edv\u00e1te 1D \u010d\u00e1rov\u00e9 k\u00f3dy pro maloobchodn\u00ed produkty, je relevantn\u00ed \u010dasov\u00e1 osa Sunrise 2027. P\u0159id\u00e1n\u00ed 2D k\u00f3du \u2013 konkr\u00e9tn\u011b QR k\u00f3du GS1 Digital Link \u2013 vedle va\u0161eho st\u00e1vaj\u00edc\u00edho \u010d\u00e1rov\u00e9ho k\u00f3du p\u0159iprav\u00ed va\u0161e balen\u00ed na sv\u011bt, kde syst\u00e9my POS dok\u00e1\u017eou \u010d\u00edst a zpracov\u00e1vat bohat\u0161\u00ed data, kter\u00e1 2D k\u00f3dy poskytuj\u00ed.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/supermarket-checkout-barcode-6caa9e-a7999a24b2a2.webp\" alt=\"Skenov\u00e1n\u00ed k\u00f3d\u016f produkt\u016f\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud pou\u017e\u00edv\u00e1te \u010d\u00e1rov\u00e9 k\u00f3dy pro zapojen\u00ed spot\u0159ebitel\u016f \u2013 sm\u011b\u0159ov\u00e1n\u00ed lid\u00ed na str\u00e1nky produkt\u016f, manu\u00e1ly nebo propaga\u010dn\u00ed akce \u2013 QR k\u00f3dy jsou ji\u017e schopn\u011bj\u0161\u00ed volbou. Na rozd\u00edl od statick\u00e9ho 1D \u010d\u00e1rov\u00e9ho k\u00f3du v\u00e1m dynamick\u00fd QR k\u00f3d umo\u017e\u0148uje aktualizovat c\u00edlovou URL po tisku, tak\u017ee m\u016f\u017eete stejn\u00fd k\u00f3d na st\u00e1vaj\u00edc\u00edm obalu nasm\u011brovat na nov\u00fd obsah bez nutnosti p\u0159etisku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">QR k\u00f3dy na obalech mohou z\u00e1kazn\u00edky propojit s nutri\u010dn\u00edmi informacemi, instrukt\u00e1\u017en\u00edmi videi, recenzemi, propaga\u010dn\u00edmi akcemi a mo\u017enostmi p\u0159edplatn\u00e9ho. Praktick\u00e9 pokyny k um\u00edst\u011bn\u00ed a designu naleznete zde: <a href=\"https:\/\/pageloot.com\/cs\/qr-codes-on\/product-packaging\/\">jak pou\u017e\u00edvat QR k\u00f3dy na obalech produkt\u016f<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016f\u017eete tak\u00e9 <a href=\"https:\/\/pageloot.com\/cs\/barcode-scanner\/\">skenovat \u010d\u00e1rov\u00e9 k\u00f3dy a QR k\u00f3dy online<\/a> pomoc\u00ed fotoapar\u00e1tu nebo nahran\u00e9ho obr\u00e1zku, pokud pot\u0159ebujete ov\u011b\u0159it, jak se va\u0161e k\u00f3dy \u010dtou p\u0159ed tiskem.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Aktualizujte sv\u00e9 produktov\u00e9 k\u00f3dy bez p\u0159etisku<\/strong> Pokud pot\u0159ebujete nasm\u011brovat st\u00e1vaj\u00edc\u00ed obaly na nov\u00fd obsah, pak <a href=\"https:\/\/pageloot.com\/cs\/dynamic-qr-code-generator\/\">Dynamick\u00fd QR k\u00f3d<\/a> v\u00e1m umo\u017e\u0148uje kdykoli zm\u011bnit propojen\u00fd c\u00edl a sledovat v\u00fdkon skenov\u00e1n\u00ed z centr\u00e1ln\u00edho panelu.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-0664aa76713e\"><strong class=\"schema-faq-question\">P\u0159estanou 1D \u010d\u00e1rov\u00e9 k\u00f3dy fungovat po roce 2027?<\/strong> <p class=\"schema-faq-answer\">Ne okam\u017eit\u011b. GS1 Sunrise 2027 stanovuje c\u00edl, aby v\u0161echny maloobchodn\u00ed POS syst\u00e9my byly schopny skenovat 2D \u010d\u00e1rov\u00e9 k\u00f3dy, nikoli term\u00edn pro odstran\u011bn\u00ed 1D k\u00f3d\u016f. B\u011bhem p\u0159echodn\u00e9ho obdob\u00ed se o\u010dek\u00e1v\u00e1, \u017ee oba typy k\u00f3d\u016f budou koexistovat na obalech produkt\u016f. Dlouhodob\u00fd sm\u011br je v\u0161ak jasn\u00fd: 2D k\u00f3dy se stanou standardem.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-338136c1a4de\"><strong class=\"schema-faq-question\">Funguj\u00ed QR k\u00f3dy jako \u010d\u00e1rov\u00e9 k\u00f3dy p\u0159i maloobchodn\u00ed pokladn\u011b?<\/strong> <p class=\"schema-faq-answer\">Ano, pokud jsou strukturov\u00e1ny jako QR k\u00f3dy GS1 Digital Link, mohou b\u00fdt skenov\u00e1ny na maloobchodn\u00edch pokladn\u00e1ch stejn\u00fdm zp\u016fsobem jako dnes \u010d\u00e1rov\u00fd k\u00f3d UPC nebo EAN \u2013 extrahuj\u00edc\u00ed GTIN pro vyhled\u00e1n\u00ed ceny \u2013 zat\u00edmco z\u00e1rove\u0148 nesou dal\u0161\u00ed data, jako jsou \u010d\u00edsla \u0161ar\u017e\u00ed a data spot\u0159eby. Maloobchodn\u00edci pot\u0159ebuj\u00ed zobrazovac\u00ed skenery s podporou GS1 Digital Link, aby toho vyu\u017eili.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ee40b06ac735\"><strong class=\"schema-faq-question\">Jak\u00fd je rozd\u00edl mezi statick\u00fdm a dynamick\u00fdm QR k\u00f3dem?<\/strong> <p class=\"schema-faq-answer\">Statick\u00fd QR k\u00f3d m\u00e1 sv\u016fj c\u00edl zak\u00f3dov\u00e1n trvale \u2013 po jeho vygenerov\u00e1n\u00ed nem\u016f\u017eete zm\u011bnit, kam sm\u011b\u0159uje. Dynamick\u00fd QR k\u00f3d odkazuje na kr\u00e1tkou p\u0159esm\u011brovac\u00ed URL, kterou lze kdykoli aktualizovat, co\u017e v\u00e1m umo\u017e\u0148uje zm\u011bnit propojen\u00fd obsah bez p\u0159etisku k\u00f3du. Dynamick\u00e9 k\u00f3dy tak\u00e9 podporuj\u00ed sledov\u00e1n\u00ed skenov\u00e1n\u00ed a anal\u00fdzy.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Jsou \u010d\u00e1rov\u00e9 k\u00f3dy mrtv\u00e9? Prozkoumejte posun v maloobchod\u011b od 1D k 2D \u010d\u00e1rov\u00fdm k\u00f3d\u016fm. Zjist\u011bte v\u00edce o GS1 Sunrise 2027, pro\u010d QR k\u00f3dy p\u0159eb\u00edraj\u00ed vl\u00e1du a jak to ovliv\u0148uje va\u0161e<\/p>","protected":false},"author":17,"featured_media":54058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2602],"tags":[],"class_list":["post-13793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-barcode"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Are Barcodes Dead? Do Businesses Still Use Them?<\/title>\n<meta name=\"description\" content=\"Is anyone still using barcodes? 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Learn more about barcodes and why some businesses still use them over QR codes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/cs\/barcode\/are-barcodes-dead\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-27T16:15:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T08:17:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2021\/10\/barcode-scanner-online-delivery.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/barcode\\\/are-barcodes-dead\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/barcode\\\/are-barcodes-dead\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"Are Barcodes Dead? 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The Shift from 1D to 2D Codes Explained","datePublished":"2021-10-27T16:15:33+00:00","dateModified":"2026-06-10T08:17:16+00:00","mainEntityOfPage":{"@id":"https:\/\/pageloot.com\/barcode\/are-barcodes-dead\/"},"wordCount":1353,"publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"image":{"@id":"https:\/\/pageloot.com\/barcode\/are-barcodes-dead\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/checkout-scanning-moment-7763aa-5d556baaa668.webp","articleSection":["Barcodes"],"inLanguage":"cs"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/pageloot.com\/barcode\/are-barcodes-dead\/","url":"https:\/\/pageloot.com\/barcode\/are-barcodes-dead\/","name":"Jsou \u010d\u00e1rov\u00e9 k\u00f3dy mrtv\u00e9? Pou\u017e\u00edvaj\u00ed je firmy st\u00e1le?","isPartOf":{"@id":"https:\/\/pageloot.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pageloot.com\/barcode\/are-barcodes-dead\/#primaryimage"},"image":{"@id":"https:\/\/pageloot.com\/barcode\/are-barcodes-dead\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/checkout-scanning-moment-7763aa-5d556baaa668.webp","datePublished":"2021-10-27T16:15:33+00:00","dateModified":"2026-06-10T08:17:16+00:00","description":"Pou\u017e\u00edv\u00e1 je\u0161t\u011b n\u011bkdo \u010d\u00e1rov\u00e9 k\u00f3dy? P\u0159e\u010dt\u011bte si v\u00edce o \u010d\u00e1rov\u00fdch k\u00f3dech a o tom, pro\u010d je n\u011bkter\u00e9 podniky st\u00e1le pou\u017e\u00edvaj\u00ed p\u0159ed QR k\u00f3dy.","breadcrumb":{"@id":"https:\/\/pageloot.com\/barcode\/are-barcodes-dead\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/pageloot.com\/barcode\/are-barcodes-dead\/#faq-question-0664aa76713e"},{"@id":"https:\/\/pageloot.com\/barcode\/are-barcodes-dead\/#faq-question-338136c1a4de"},{"@id":"https:\/\/pageloot.com\/barcode\/are-barcodes-dead\/#faq-question-ee40b06ac735"}],"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pageloot.com\/barcode\/are-barcodes-dead\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/pageloot.com\/barcode\/are-barcodes-dead\/#primaryimage","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/checkout-scanning-moment-7763aa-5d556baaa668.webp","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/checkout-scanning-moment-7763aa-5d556baaa668.webp","width":1024,"height":1024,"caption":"Modern barcode scanning"},{"@type":"BreadcrumbList","@id":"https:\/\/pageloot.com\/barcode\/are-barcodes-dead\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pageloot.com\/"},{"@type":"ListItem","position":2,"name":"Barcodes","item":"https:\/\/pageloot.com\/c\/barcode\/"},{"@type":"ListItem","position":3,"name":"Are Barcodes Dead? Do Businesses Still Use Them Over QR Codes?"}]},{"@type":"WebSite","@id":"https:\/\/pageloot.com\/es\/#website","url":"https:\/\/pageloot.com\/es\/","name":"Pageloot","description":"Vytv\u00e1\u0159ejte zdarma QR k\u00f3dy online","publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pageloot.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/pageloot.com\/es\/#organization","name":"Pageloot","url":"https:\/\/pageloot.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","width":1,"height":1,"caption":"Pageloot"},"image":{"@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pageloot\/","https:\/\/x.com\/getpageloot","https:\/\/www.instagram.com\/getpageloot\/","https:\/\/www.linkedin.com\/company\/pageloot\/","http:\/\/pinterest.com\/pageloot","https:\/\/www.youtube.com\/pageloot"]},{"@type":"Person","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe","name":"Siim T.","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369","url":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369","contentUrl":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369","caption":"Siim T"},"description":"Siim Tiigim\u00e4gi je sou\u010d\u00e1st\u00ed inovativn\u00edch slu\u017eeb gener\u00e1toru QR k\u00f3d\u016f ve spole\u010dnosti Pageloot. D\u00edky sv\u00fdm hlubok\u00fdm odborn\u00fdm znalostem, kter\u00e9 se v\u00edce ne\u017e 5 let t\u00fdkaj\u00ed v\u00fdhradn\u011b QR k\u00f3d\u016f, se Siim stal odborn\u00edkem v t\u00e9to oblasti. V\u00fdznamn\u011b se zasazuje o vyu\u017eit\u00ed technologie QR ke zjednodu\u0161en\u00ed a roz\u0161\u00ed\u0159en\u00ed digit\u00e1ln\u00edch interakc\u00ed. Jeho cesta v\u0161ak neza\u010dala jen zde. Siim m\u00e1 rozs\u00e1hl\u00e9 digit\u00e1ln\u00ed z\u00e1zem\u00ed s v\u00edce ne\u017e desetilet\u00fdmi solidn\u00edmi zku\u0161enostmi v oblasti softwaru jako slu\u017eby (SaaS), co\u017e sv\u011bd\u010d\u00ed o jeho hluboce zako\u0159en\u011bn\u00fdch znalostech v oblasti digit\u00e1ln\u00edch \u0159e\u0161en\u00ed.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/barcode\/are-barcodes-dead\/#faq-question-0664aa76713e","position":1,"url":"https:\/\/pageloot.com\/barcode\/are-barcodes-dead\/#faq-question-0664aa76713e","name":"P\u0159estanou 1D \u010d\u00e1rov\u00e9 k\u00f3dy fungovat po roce 2027?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Not immediately. GS1 Sunrise 2027 sets a target for all retail POS systems to be capable of scanning 2D barcodes, not a deadline for removing 1D codes. During the transition period, both code types are expected to coexist on product packaging. However, the long-term direction is clear: 2D codes will become the standard.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/barcode\/are-barcodes-dead\/#faq-question-338136c1a4de","position":2,"url":"https:\/\/pageloot.com\/barcode\/are-barcodes-dead\/#faq-question-338136c1a4de","name":"Funguj\u00ed QR k\u00f3dy jako \u010d\u00e1rov\u00e9 k\u00f3dy p\u0159i maloobchodn\u00ed pokladn\u011b?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, when structured as GS1 Digital Link QR codes, they can be scanned at retail POS the same way a UPC or EAN barcode is today \u2013 extracting the GTIN for price lookup \u2013 while also carrying additional data like batch numbers and expiration dates. Retailers need imaging scanners with GS1 Digital Link support to take advantage of this.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/barcode\/are-barcodes-dead\/#faq-question-ee40b06ac735","position":3,"url":"https:\/\/pageloot.com\/barcode\/are-barcodes-dead\/#faq-question-ee40b06ac735","name":"Jak\u00fd je rozd\u00edl mezi statick\u00fdm a dynamick\u00fdm QR k\u00f3dem?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A static QR code has its destination encoded permanently \u2013 you cannot change where it points after it's generated. A dynamic QR code points to a short redirect URL that can be updated at any time, letting you change the linked content without reprinting the code. Dynamic codes also support scan tracking and analytics.","inLanguage":"cs"},"inLanguage":"cs"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/13793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/comments?post=13793"}],"version-history":[{"count":2,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/13793\/revisions"}],"predecessor-version":[{"id":54938,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/13793\/revisions\/54938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/media\/54058"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/media?parent=13793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/categories?post=13793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/tags?post=13793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}