{"id":12356,"date":"2020-12-23T16:00:07","date_gmt":"2020-12-23T16:00:07","guid":{"rendered":"https:\/\/pageloot.com\/?p=12356"},"modified":"2026-06-10T21:27:12","modified_gmt":"2026-06-10T21:27:12","slug":"are-qr-codes-dead","status":"publish","type":"post","link":"https:\/\/pageloot.com\/cs\/qr-news\/are-qr-codes-dead\/","title":{"rendered":"Jsou QR k\u00f3dy mrtv\u00e9? Zde je, co \u0159\u00edkaj\u00ed data"},"content":{"rendered":"<p class=\"wp-block-paragraph\">P\u0159em\u00fd\u0161l\u00edte, zda se QR k\u00f3dy st\u00e1le vyplat\u00ed pou\u017e\u00edvat ve va\u0161ich marketingov\u00fdch nebo obchodn\u00edch materi\u00e1lech? Tato ot\u00e1zka je \u010dast\u011bj\u0161\u00ed, ne\u017e byste si mysleli \u2013 a odpov\u011b\u010f je d\u016fle\u017eit\u00e1, pokud pl\u00e1nujete kampa\u0148, aktualizujete obaly nebo p\u0159ehodnocujete, jak z\u00e1kazn\u00edci interaguj\u00ed s va\u0161\u00ed zna\u010dkou. Tento \u010dl\u00e1nek rozeb\u00edr\u00e1 sou\u010dasn\u00fd stav p\u0159ijet\u00ed QR k\u00f3d\u016f, kdo je pou\u017e\u00edv\u00e1 a jak je efektivn\u011b vyu\u017e\u00edt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-qr-codes-are-not-dead-they-re-growing\">QR k\u00f3dy nejsou mrtv\u00e9 \u2013 rostou<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kr\u00e1tk\u00e1 odpov\u011b\u010f: QR k\u00f3dy jsou aktivn\u011bj\u0161\u00ed ne\u017e kdykoli p\u0159edt\u00edm. Objem skenov\u00e1n\u00ed neust\u00e1le roste rok od roku a technologie se posunula daleko za svou ranou, neohrabanou pov\u011bst.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jen ve Spojen\u00fdch st\u00e1tech naskenovalo QR k\u00f3d v roce 2025 89 milion\u016f lid\u00ed. P\u0159edpokl\u00e1d\u00e1 se, \u017ee toto \u010d\u00edslo v roce 2026 p\u0159ekro\u010d\u00ed 100 milion\u016f americk\u00fdch u\u017eivatel\u016f \u2013 zhruba jeden ze t\u0159\u00ed Ameri\u010dan\u016f. Mezi lidmi, kte\u0159\u00ed je ji\u017e pou\u017e\u00edvaj\u00ed, v\u011bt\u0161ina skenuje n\u011bkolikr\u00e1t m\u011bs\u00ed\u010dn\u011b a asi jeden z p\u011bti uv\u00e1d\u00ed, \u017ee je pou\u017e\u00edv\u00e1 t\u00fddn\u011b.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/qr-codes-growing-f1f59e-ed47848a6cc4.webp\" alt=\"Data o r\u016fstu QR k\u00f3d\u016f\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Glob\u00e1ln\u011b je p\u0159ijet\u00ed je\u0161t\u011b v\u00fdrazn\u011bj\u0161\u00ed. Asijsk\u00e9 trhy vedou s velk\u00fdm n\u00e1skokem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hongkong vykazuje 100% relativn\u00ed z\u00e1jem o pou\u017e\u00edv\u00e1n\u00ed QR k\u00f3d\u016f<\/li>\n\n\n\n<li>Macao v 93%<\/li>\n\n\n\n<li>Singapur na 80%<\/li>\n\n\n\n<li>Malajsie na 74%<\/li>\n\n\n\n<li>Tchaj-wan na 70%<\/li>\n\n\n\n<li>Filip\u00edny na 58%<\/li>\n\n\n\n<li>Thajsko na 39%<\/li>\n\n\n\n<li>N\u011bmecko na 38%<\/li>\n\n\n\n<li>Spojen\u00e9 arabsk\u00e9 emir\u00e1ty na 37%<\/li>\n\n\n\n<li>\u0160v\u00fdcarsko na 37%<\/li>\n\n\n\n<li>Belgie na 36%<\/li>\n\n\n\n<li>Rakousko na 36%<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Spojen\u00e9 st\u00e1ty, navzdory sv\u00e9 velk\u00e9 spot\u0159ebitelsk\u00e9 z\u00e1kladn\u011b, se v relativn\u00edm z\u00e1jmu \u0159ad\u00ed kolem 24. m\u00edsta \u2013 co\u017e znamen\u00e1, \u017ee na severoamerick\u00e9m trhu je st\u00e1le zna\u010dn\u00fd prostor pro r\u016fst.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-qr-codes-disappeared-then-came-back-stronger\">Pro\u010d QR k\u00f3dy zmizely \u2013 a pak se vr\u00e1tily siln\u011bj\u0161\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR k\u00f3dy skute\u010dn\u011b dos\u00e1hly vrcholu kolem roku 2011 a mnoho lid\u00ed p\u0159edpokl\u00e1dalo, \u017ee pot\u00e9 zmizely. Co se skute\u010dn\u011b stalo, je nuancovan\u011bj\u0161\u00ed: p\u0159ijet\u00ed se zastavilo, proto\u017ee smartphony t\u00e9 doby vy\u017eadovaly specializovan\u00e9 skenovac\u00ed aplikace a u\u017eivatelsk\u00e1 zku\u0161enost byla p\u0159\u00edli\u0161 rozt\u0159\u00ed\u0161t\u011bn\u00e1, ne\u017e aby p\u016fsobila p\u0159irozen\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To se zm\u011bnilo, kdy\u017e Apple a Android integrovaly nativn\u00ed skenov\u00e1n\u00ed QR k\u00f3d\u016f p\u0159\u00edmo do sv\u00fdch aplikac\u00ed pro fotoapar\u00e1ty. Nen\u00ed pot\u0159eba \u017e\u00e1dn\u00e9 dal\u0161\u00ed stahov\u00e1n\u00ed \u2013 sta\u010d\u00ed nam\u00ed\u0159it a naskenovat. Tento jedin\u00fd posun odstranil nejv\u011bt\u0161\u00ed p\u0159ek\u00e1\u017eku pro p\u0159ijet\u00ed spot\u0159ebiteli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pandemie COVID-19 v\u011bci je\u0161t\u011b urychlila. Restaurace t\u00e9m\u011b\u0159 p\u0159es noc nahradily ti\u0161t\u011bn\u00e9 j\u00eddeln\u00ed l\u00edstky digit\u00e1ln\u00edmi verzemi propojen\u00fdmi s QR k\u00f3dy. Podniky zjistily, \u017ee skenovateln\u00fd k\u00f3d m\u016f\u017ee zcela nahradit fyzick\u00e9 kontaktn\u00ed body, a spot\u0159ebitel\u00e9 se rychle p\u0159izp\u016fsobili. Chov\u00e1n\u00ed se normalizovalo nap\u0159\u00ed\u010d demografick\u00fdmi skupinami, kter\u00e9 QR k\u00f3dy nikdy p\u0159edt\u00edm nepou\u017e\u00edvaly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dnes se pou\u017e\u00edv\u00e1n\u00ed QR k\u00f3d\u016f stalo trval\u00fdm trendem, nikoli m\u00f3dn\u00edm v\u00fdst\u0159elkem. Technologie je na vzestupn\u00e9 trajektorii od roku 2016 a infrastruktura \u2013 jak na stran\u011b spot\u0159ebitelsk\u00fdch za\u0159\u00edzen\u00ed, tak na stran\u011b obchodn\u00edch n\u00e1stroj\u016f \u2013 je nyn\u00ed dostate\u010dn\u011b zral\u00e1, aby podporovala seri\u00f3zn\u00ed marketingov\u00e9 a provozn\u00ed vyu\u017eit\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-is-actually-using-qr-codes-in-2024-and-beyond\">Kdo skute\u010dn\u011b pou\u017e\u00edv\u00e1 QR k\u00f3dy v roce 2024 a d\u00e1le<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ot\u00e1zka ve skute\u010dnosti nen\u00ed, zda lid\u00e9 skenuj\u00ed QR k\u00f3dy \u2013 to zjevn\u011b d\u011blaj\u00ed. U\u017eite\u010dn\u011bj\u0161\u00ed ot\u00e1zka zn\u00ed: co skenuj\u00ed a pro\u010d je to d\u016fle\u017eit\u00e9 pro va\u0161e podnik\u00e1n\u00ed?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podle \u00fadaj\u016f z pr\u016fzkumu mezi americk\u00fdmi spot\u0159ebiteli jsou nej\u010dast\u011bji uv\u00e1d\u011bn\u00e9 p\u0159\u00edpady pou\u017eit\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prov\u00e1d\u011bn\u00ed plateb<\/strong> \u2013 bezkontaktn\u00ed platba p\u0159es QR se stala standardem v mnoha maloobchodn\u00edch a gastronomick\u00fdch prost\u0159ed\u00edch<\/li>\n\n\n\n<li><strong>Kontrola informac\u00ed o potravin\u00e1ch a n\u00e1poj\u00edch<\/strong> \u2013 transparentnost slo\u017een\u00ed, detaily o p\u016fvodu a propaga\u010dn\u00ed obsah<\/li>\n\n\n\n<li><strong>Menu restaurace<\/strong> \u2013 57 % americk\u00fdch spot\u0159ebitel\u016f uvedlo, \u017ee v roce 2025 v uplynul\u00e9m m\u011bs\u00edci naskenovalo QR k\u00f3d v restauraci<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b chov\u00e1n\u00ed spot\u0159ebitel\u016f je stejn\u011b p\u0159esv\u011bd\u010div\u00e1 i obchodn\u00ed str\u00e1nka. V pr\u016fzkumu z roku 2025 uvedlo 98 % spole\u010dnost\u00ed pou\u017e\u00edvaj\u00edc\u00edch QR k\u00f3dy, \u017ee m\u011bly pozitivn\u00ed dopad na marketing, a 95 % uvedlo, \u017ee QR k\u00f3dy jim pom\u00e1haj\u00ed shroma\u017e\u010fovat vlastn\u00ed z\u00e1kaznick\u00e1 data \u2013 co\u017e je v\u00fdznamn\u00e1 v\u00fdhoda, jeliko\u017e sledov\u00e1n\u00ed t\u0159et\u00edmi stranami se st\u00e1v\u00e1 m\u00e9n\u011b spolehliv\u00fdm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Re\u00e1ln\u00e9 v\u00fdsledky to potvrzuj\u00ed. Kampa\u0148 Capri Sun s loteri\u00ed, kter\u00e1 pou\u017e\u00edvala QR k\u00f3dy na obalech produkt\u016f, vygenerovala v\u00edce ne\u017e 579 000 zobrazen\u00ed vstupn\u00edch str\u00e1nek a p\u0159es 28 000 p\u0159ihl\u00e1\u0161ek k odb\u011bru. Velk\u00fd hotelov\u00fd \u0159et\u011bzec ozn\u00e1mil \u00fasporu 150 000 $ na tiskov\u00fdch n\u00e1kladech nahrazen\u00edm fyzick\u00fdch menu a let\u00e1k\u016f digit\u00e1ln\u00edmi verzemi zalo\u017een\u00fdmi na QR k\u00f3dech.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-most-useful-qr-code-types-for-businesses\">Neju\u017eite\u010dn\u011bj\u0161\u00ed typy QR k\u00f3d\u016f pro firmy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Existuje v\u00edce ne\u017e tucet typ\u016f QR k\u00f3d\u016f, ale jen n\u011bkolik z nich pokr\u00fdv\u00e1 v\u011bt\u0161inu obchodn\u00edch p\u0159\u00edpad\u016f pou\u017eit\u00ed. Pochopen\u00ed, kter\u00fd typ se hod\u00ed k va\u0161emu c\u00edli, \u0161et\u0159\u00ed \u010das a p\u0159in\u00e1\u0161\u00ed lep\u0161\u00ed v\u00fdsledky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>QR k\u00f3dy URL\/odkazu<\/strong> jsou nejb\u011b\u017en\u011bj\u0161\u00ed. Sm\u011b\u0159uj\u00ed skenery na jakoukoli webovou adresu \u2013 str\u00e1nku produktu, vstupn\u00ed str\u00e1nku, soci\u00e1ln\u00ed profil nebo nahran\u00fd soubor. Pokud vedete kampa\u0148 a chcete flexibilitu, <a href=\"https:\/\/pageloot.com\/cs\/link-qr-code-generator\/\">dynamick\u00fd QR k\u00f3d odkazu<\/a> v\u00e1m umo\u017en\u00ed zm\u011bnit c\u00edl po vyti\u0161t\u011bn\u00ed, ani\u017e byste museli vytv\u00e1\u0159et nov\u00fd k\u00f3d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PDF QR k\u00f3dy<\/strong> v\u00e1m umo\u017e\u0148uj\u00ed p\u0159ipojit dokument p\u0159\u00edmo ke k\u00f3du \u2013 bro\u017eury, n\u00e1vody k pou\u017eit\u00ed, menu nebo katalogy. Na rozd\u00edl od propojen\u00ed se souborem v cloudov\u00e9m \u00falo\u017ei\u0161ti, hostov\u00e1n\u00ed PDF prost\u0159ednictv\u00edm QR platformy udr\u017euje obsah stabiln\u00ed a p\u0159\u00edstupn\u00fd bez z\u00e1vislosti na slu\u017eb\u00e1ch t\u0159et\u00edch stran.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>QR k\u00f3dy vCard<\/strong> funguj\u00ed jako digit\u00e1ln\u00ed vizitky. Po naskenov\u00e1n\u00ed vlo\u017e\u00ed kontaktn\u00ed \u00fadaje p\u0159\u00edmo do telefonu u\u017eivatele, \u010d\u00edm\u017e eliminuj\u00ed ru\u010dn\u00ed zad\u00e1v\u00e1n\u00ed dat. V profesion\u00e1ln\u00edm prost\u0159ed\u00ed je to prokazateln\u011b rychlej\u0161\u00ed a p\u0159esn\u011bj\u0161\u00ed ne\u017e v\u00fdm\u011bna pap\u00edrov\u00fdch vizitek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>E-mailov\u00e9 QR k\u00f3dy<\/strong> po naskenov\u00e1n\u00ed p\u0159edvypln\u00ed e-mail adresovan\u00fd v\u00e1m, \u010d\u00edm\u017e sni\u017euj\u00ed p\u0159ek\u00e1\u017eky mezi n\u011bk\u00fdm, kdo v\u00e1s chce kontaktovat, a skute\u010dn\u00fdm proveden\u00edm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>QR k\u00f3dy pro Wi-Fi<\/strong> automaticky sd\u00edlej\u00ed s\u00ed\u0165ov\u00e9 p\u0159ihla\u0161ovac\u00ed \u00fadaje po naskenov\u00e1n\u00ed. M\u00edsto sd\u00edlen\u00ed hesla \u00fastn\u011b nebo na vyti\u0161t\u011bn\u00e9 kart\u011b se host\u00e9 okam\u017eit\u011b p\u0159ipoj\u00ed \u2013 mal\u00e9 zlep\u0161en\u00ed z\u00e1\u017eitku, kter\u00e9 se s\u010d\u00edt\u00e1 v pohostinstv\u00ed, kancel\u00e1\u0159\u00edch a maloobchodn\u00edch prost\u0159ed\u00edch.<\/p>\n\n\n\n<blockquote class=\"is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Pod\u00edvejte se, co je mo\u017en\u00e9 s dynamick\u00fdmi QR k\u00f3dy<\/strong> Chcete vytv\u00e1\u0159et k\u00f3dy, kter\u00e9 lze aktualizovat po vyti\u0161t\u011bn\u00ed a sledovat v re\u00e1ln\u00e9m \u010dase? Prozkoumejte <a href=\"https:\/\/pageloot.com\/cs\/dynamic-qr-code-generator\/\">Dynamick\u00fd QR k\u00f3d<\/a> pro vytv\u00e1\u0159en\u00ed flexibiln\u00edch, m\u011b\u0159iteln\u00fdch QR k\u00f3d\u016f pro jak\u00fdkoli p\u0159\u00edpad pou\u017eit\u00ed.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-static-vs-dynamic-why-the-distinction-matters\">Statick\u00e9 vs. Dynamick\u00e9: Pro\u010d je rozd\u00edl d\u016fle\u017eit\u00fd<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ne v\u0161echny QR k\u00f3dy se chovaj\u00ed stejn\u011b. <strong>Statick\u00e9 QR k\u00f3dy<\/strong> k\u00f3duj\u00ed informace p\u0159\u00edmo do vzoru \u2013 jakmile jsou vytvo\u0159eny, c\u00edl je pevn\u00fd. Jsou vhodn\u00e9 pro trval\u00e9 informace, jako je heslo Wi-Fi, kter\u00e9 se nikdy nem\u011bn\u00ed, nebo jednoduch\u00e1 URL adresa, kterou nikdy nebudete pot\u0159ebovat aktualizovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dynamick\u00e9 QR k\u00f3dy<\/strong> funguj\u00ed jinak. K\u00f3duj\u00ed kr\u00e1tkou p\u0159esm\u011brovac\u00ed URL adresu a skute\u010dn\u00fd c\u00edl lze kdykoli aktualizovat bez generov\u00e1n\u00ed nebo op\u011btovn\u00e9ho tisku nov\u00e9ho k\u00f3du. Samotn\u00e1 tato flexibilita je cenn\u00e1 v marketingov\u00fdch kontextech, ale v\u011bt\u0161\u00ed v\u00fdhodou je sledov\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S dynamick\u00fdm k\u00f3dem m\u016f\u017eete sledovat:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Celkov\u00fd po\u010det sken\u016f a po\u010det unik\u00e1tn\u00edch sken\u016f<\/li>\n\n\n\n<li>Geografick\u00e1 poloha sken\u016f<\/li>\n\n\n\n<li>Typ za\u0159\u00edzen\u00ed a opera\u010dn\u00ed syst\u00e9m<\/li>\n\n\n\n<li>\u010cas a datum ka\u017ed\u00e9ho skenu<\/li>\n\n\n\n<li>Frekvence skenov\u00e1n\u00ed b\u011bhem obdob\u00ed kampan\u011b<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tato data v\u00e1m umo\u017e\u0148uj\u00ed m\u011b\u0159it, kter\u00e1 um\u00edst\u011bn\u00ed funguj\u00ed, kter\u00e1 ne a kam zam\u011b\u0159it budouc\u00ed \u00fasil\u00ed. V\u00edce o tom, jak funguje sledov\u00e1n\u00ed, se dozv\u00edte v pr\u016fvodci Pagelootu <a href=\"https:\/\/pageloot.com\/cs\/qr-code-marketing\/tracking-qr-codes\/\">sledov\u00e1n\u00ed a anal\u00fdzy QR k\u00f3d\u016f<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro jakoukoli kampa\u0148, kde tisknete materi\u00e1ly ve velk\u00e9m \u2013 obaly, zna\u010den\u00ed, p\u0159\u00edm\u00e1 po\u0161ta \u2013 jsou dynamick\u00e9 QR k\u00f3dy praktickou volbou. Pokud se c\u00edl zm\u011bn\u00ed nebo se kampa\u0148 vyv\u00edj\u00ed, aktualizujete odkaz nam\u00edsto op\u011btovn\u00e9ho tisku v\u0161eho. Oba p\u0159\u00edstupy m\u016f\u017eete podrobn\u011b porovnat na <a href=\"https:\/\/pageloot.com\/cs\/qr-code-marketing\/static-vs-dynamic-qr-codes\/\">str\u00e1nce o statick\u00fdch vs. dynamick\u00fdch QR k\u00f3dech<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-make-qr-codes-work-effectively\">Jak efektivn\u011b vyu\u017e\u00edt QR k\u00f3dy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Generov\u00e1n\u00ed QR k\u00f3du je jednoduch\u00e9. Aby skute\u010dn\u011b fungoval, vy\u017eaduje n\u011bkolik promy\u0161len\u00fdch rozhodnut\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Navrhn\u011bte pro snadn\u00e9 skenov\u00e1n\u00ed.<\/strong> Pou\u017eijte tmav\u00e9 pop\u0159ed\u00ed na sv\u011btl\u00e9m pozad\u00ed \u2013 nikdy to neobracejte. Vyhn\u011bte se ru\u0161n\u00fdm pozad\u00edm nebo dekorativn\u00edm prvk\u016fm, kter\u00e9 sni\u017euj\u00ed kontrast. Pokud p\u0159id\u00e1v\u00e1te logo, pou\u017eijte vy\u0161\u0161\u00ed \u00farove\u0148 korekce chyb (Q nebo H), abyste kompenzovali zakryt\u00e9 moduly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Velikost p\u0159izp\u016fsobte vzd\u00e1lenosti skenov\u00e1n\u00ed.<\/strong> Praktick\u00e9 minimum je p\u0159ibli\u017en\u011b 0,8 \u00d7 0,8 palce (2 \u00d7 2 cm) pro materi\u00e1ly skenovan\u00e9 zbl\u00edzka. U plak\u00e1t\u016f nebo zna\u010den\u00ed zv\u011bt\u0161ete velikost proporcion\u00e1ln\u011b \u2013 zhruba 1 cm k\u00f3du na ka\u017ed\u00fdch 10 cm o\u010dek\u00e1van\u00e9 vzd\u00e1lenosti skenov\u00e1n\u00ed. Plak\u00e1t prohl\u00ed\u017een\u00fd z 20 palc\u016f by m\u011bl m\u00edt minim\u00e1ln\u011b 2 \u00d7 2 palce. Podrobn\u00e9 technick\u00e9 pokyny naleznete v <a href=\"https:\/\/pageloot.com\/cs\/blog\/qr-code-usability-best-practices\/\">\u010dl\u00e1nku o osv\u011bd\u010den\u00fdch postupech pou\u017eitelnosti QR k\u00f3d\u016f<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Um\u00edst\u011bte jej tam, kde ho lid\u00e9 mohou p\u0159irozen\u011b naskenovat.<\/strong> Vp\u0159edu a uprost\u0159ed na ti\u0161t\u011bn\u00fdch materi\u00e1lech, ve v\u00fd\u0161ce o\u010d\u00ed na plak\u00e1tech, daleko od z\u00e1hyb\u016f a okraj\u016f a nikdy na m\u00edst\u011b bez spolehliv\u00e9ho mobiln\u00edho sign\u00e1lu. Um\u00edst\u011bn\u00ed, kter\u00e9 vy\u017eaduje nepohodln\u00e9 fyzick\u00e9 zkroucen\u00ed, znateln\u011b sn\u00ed\u017e\u00ed po\u010det skenov\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Napi\u0161te jasnou v\u00fdzvu k akci.<\/strong> \u201cNaskenujte pro zobrazen\u00ed menu\u201d, \u201cNaskenujte pro slevu\u201d nebo \u201cNaskenujte pro v\u00edce informac\u00ed\u201d \u2013 v\u0161echny tyto v\u00fdzvy funguj\u00ed l\u00e9pe ne\u017e QR k\u00f3d bez vysv\u011btlen\u00ed. Um\u00edst\u011bte v\u00fdzvu k akci p\u0159\u00edmo nad nebo pod k\u00f3d a ujist\u011bte se, \u017ee instrukce odpov\u00edd\u00e1 tomu, co u\u017eivatel skute\u010dn\u011b obdr\u017e\u00ed po naskenov\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Optimalizujte c\u00edlovou str\u00e1nku pro mobiln\u00ed za\u0159\u00edzen\u00ed.<\/strong> Odkazovan\u00fd obsah by se m\u011bl rychle na\u010d\u00edst, \u010dist\u011b zobrazit na mal\u00e9 obrazovce a doru\u010dit p\u0159esn\u011b to, co slibovala v\u00fdzva k akci. Odesl\u00e1n\u00ed n\u011bkoho na va\u0161i domovskou str\u00e1nku, kdy\u017e k\u00f3d \u0159\u00edk\u00e1 \u201cnaskenujte pro menu\u201d, je rychl\u00fd zp\u016fsob, jak ztratit pr\u00e1v\u011b z\u00edskanou anga\u017eovanost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Testujte p\u0159ed publikov\u00e1n\u00edm.<\/strong> Naskenujte k\u00f3d na v\u00edce za\u0159\u00edzen\u00edch, v r\u016fzn\u00fdch sv\u011bteln\u00fdch podm\u00ednk\u00e1ch, z ur\u010den\u00e9 pozorovac\u00ed vzd\u00e1lenosti a na skute\u010dn\u00fdch ti\u0161t\u011bn\u00fdch materi\u00e1lech. Zkontrolujte, zda odkaz funguje. Pravideln\u011b jej b\u011bhem kampan\u011b znovu kontrolujte, abyste potvrdili, \u017ee c\u00edl z\u016fst\u00e1v\u00e1 aktivn\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro hlub\u0161\u00ed pohled na efektivn\u00ed design kampan\u011b, viz <a href=\"https:\/\/pageloot.com\/cs\/blog\/best-qr-code-campaigns-ads\/\">pr\u016fvodce nejlep\u0161\u00edmi kampan\u011bmi s QR k\u00f3dy<\/a> and the <a href=\"https:\/\/pageloot.com\/cs\/qr-code-marketing\/how-to-use-qr-codes\/\">str\u00e1nka jak pou\u017e\u00edvat QR k\u00f3dy<\/a> nab\u00edz\u00ed praktick\u00e9 p\u0159\u00edklady nap\u0159\u00ed\u010d odv\u011btv\u00edmi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-qr-codes-fit-in-your-marketing-strategy\">Kam se QR k\u00f3dy hod\u00ed ve va\u0161\u00ed marketingov\u00e9 strategii<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">QR k\u00f3dy \u0159e\u0161\u00ed specifick\u00fd a p\u0159etrv\u00e1vaj\u00edc\u00ed probl\u00e9m: mezeru mezi fyzick\u00fdmi materi\u00e1ly a digit\u00e1ln\u00edmi z\u00e1\u017eitky. Let\u00e1k, obal, vizitka nebo v\u00fdloha obchodu mohou pojmout jen omezen\u00e9 mno\u017estv\u00ed informac\u00ed \u2013 ale QR k\u00f3d prom\u011bn\u00ed kter\u00fdkoli z t\u011bchto povrch\u016f v br\u00e1nu k neomezen\u00e9mu digit\u00e1ln\u00edmu obsahu.<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/print-to-digital-84c498-618265c71d38.webp\" alt=\"Tisk propojuje digit\u00e1l\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Maloobchodn\u00edci pou\u017e\u00edvaj\u00ed k\u00f3dy na reg\u00e1lech, \u00fa\u010dtenk\u00e1ch a v\u00fdloh\u00e1ch k propojen\u00ed fyzick\u00fdch displej\u016f s c\u00edlov\u00fdmi str\u00e1nkami kampan\u00ed, v\u011brnostn\u00edmi programy a zapojen\u00edm po n\u00e1kupu. Data ze skenov\u00e1n\u00ed odhaluj\u00ed, kter\u00e1 um\u00edst\u011bn\u00ed generuj\u00ed nejv\u011bt\u0161\u00ed z\u00e1jem, co\u017e umo\u017e\u0148uje pr\u016fb\u011b\u017enou optimalizaci. Aplikace specifick\u00e9 pro jednotliv\u00e1 odv\u011btv\u00ed m\u016f\u017eete prozkoumat na <a href=\"https:\/\/pageloot.com\/cs\/industry\/\">str\u00e1nce \u0159e\u0161en\u00ed QR k\u00f3d\u016f podle odv\u011btv\u00ed<\/a> nebo si prohl\u00e9dn\u011bte konkr\u00e9tn\u00ed mo\u017enosti funkc\u00ed na <a href=\"https:\/\/pageloot.com\/cs\/feature\/\">str\u00e1nce funkc\u00ed<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Konkr\u00e9tn\u011b pro market\u00e9ry slou\u017e\u00ed QR k\u00f3dy jako n\u00e1stroj pro sb\u011br dat prvn\u00ed strany. Ka\u017ed\u00e9 skenov\u00e1n\u00ed generuje datov\u00fd bod. Agregujte je nap\u0159\u00ed\u010d kampan\u00ed a z\u00edsk\u00e1te behavior\u00e1ln\u00ed data \u2013 kdy, kde a jak \u010dasto se lid\u00e9 zapojuj\u00ed do va\u0161ich fyzick\u00fdch materi\u00e1l\u016f \u2013 ani\u017e byste se spol\u00e9hali na soubory cookie nebo platformy t\u0159et\u00edch stran.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ten <a href=\"https:\/\/pageloot.com\/cs\/qr-code-marketing\/why-use-qr-codes\/\">p\u0159ehled marketingu QR k\u00f3d\u016f<\/a> podrobn\u011bji pokr\u00fdv\u00e1 strategick\u00fd p\u0159\u00edpad, a <a href=\"https:\/\/pageloot.com\/cs\/blog\/how-qr-codes-connect-print-and-digital-marketing\/\">pr\u016fvodce propojen\u00edm ti\u0161t\u011bn\u00e9ho a digit\u00e1ln\u00edho marketingu<\/a> ukazuje, jak konkr\u00e9tn\u00ed kampan\u011b pou\u017eily QR k\u00f3dy k m\u011b\u0159iteln\u00e9mu propojen\u00ed obou kan\u00e1l\u016f.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Za\u010dn\u011bte sledovat v\u00fdkon sv\u00fdch QR k\u00f3d\u016f<\/strong> Pod\u00edvejte se p\u0159esn\u011b, kdy, kde a jak \u010dasto jsou va\u0161e k\u00f3dy skenov\u00e1ny. Ten <a href=\"https:\/\/pageloot.com\/cs\/dynamic-qr-code-generator\/\">Dynamick\u00fd QR k\u00f3d<\/a> zahrnuje kompletn\u00ed analytick\u00fd panel, abyste mohli m\u011b\u0159it, co funguje, a aktualizovat sv\u016fj obsah bez op\u011btovn\u00e9ho tisku. QR k\u00f3dy jsou praktick\u00fd, m\u011b\u0159iteln\u00fd n\u00e1stroj s prok\u00e1zan\u00fdm p\u0159ijet\u00edm a re\u00e1ln\u00fdmi obchodn\u00edmi aplikacemi. Ot\u00e1zkou nen\u00ed, zda funguj\u00ed \u2013 ale zda je pou\u017e\u00edv\u00e1te zp\u016fsobem, kter\u00fd zachycuje data a zapojen\u00ed, je\u017e jsou schopny generovat. Za\u010dn\u011bte s jasn\u00fdm p\u0159\u00edpadem pou\u017eit\u00ed, zvolte spr\u00e1vn\u00fd typ k\u00f3du a ujist\u011bte se, \u017ee z\u00e1\u017eitek na druh\u00e9 stran\u011b skenu stoj\u00ed za klepnut\u00ed.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2>\n\n\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\" id=\"faq-question-78a8968d8f16\"><strong class=\"schema-faq-question\">Jsou QR k\u00f3dy st\u00e1le relevantn\u00ed v roce 2025?<\/strong> <p class=\"schema-faq-answer\">Ano. Jen v USA naskenovalo QR k\u00f3d v roce 2025 89 milion\u016f lid\u00ed a o\u010dek\u00e1v\u00e1 se, \u017ee toto \u010d\u00edslo v roce 2026 p\u0159es\u00e1hne 100 milion\u016f. Roz\u0161\u00ed\u0159en\u00ed roste celosv\u011btov\u011b a QR k\u00f3dy jsou \u0161iroce pou\u017e\u00edv\u00e1ny v maloobchod\u011b, pohostinstv\u00ed, potravin\u00e1\u0159stv\u00ed a n\u00e1pojov\u00e9m pr\u016fmyslu, na akc\u00edch a v marketingov\u00fdch kampan\u00edch.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-53ff68709ed4\"><strong class=\"schema-faq-question\">Jak\u00fd je rozd\u00edl mezi statick\u00fdm a dynamick\u00fdm QR k\u00f3dem?<\/strong> <p class=\"schema-faq-answer\">Statick\u00fd QR k\u00f3d m\u00e1 pevn\u00e9 m\u00edsto ur\u010den\u00ed, kter\u00e9 nelze po vytvo\u0159en\u00ed zm\u011bnit. Dynamick\u00fd QR k\u00f3d pou\u017e\u00edv\u00e1 p\u0159esm\u011brovac\u00ed URL, kterou lze kdykoli aktualizovat bez nutnosti op\u011btovn\u00e9ho tisku k\u00f3du. Dynamick\u00e9 k\u00f3dy tak\u00e9 podporuj\u00ed sledov\u00e1n\u00ed skenov\u00e1n\u00ed, co\u017e v\u00e1m poskytuje \u00fadaje o tom, kdy, kde a jak \u010dasto byl v\u00e1\u0161 k\u00f3d naskenov\u00e1n.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-d76d744064f7\"><strong class=\"schema-faq-question\">Jak zajist\u00edm, aby se m\u016fj QR k\u00f3d skute\u010dn\u011b naskenoval?<\/strong> <p class=\"schema-faq-answer\">Pou\u017eijte vysok\u00fd kontrast (tmav\u00e9 na sv\u011btl\u00e9m), velikost k\u00f3du p\u0159izp\u016fsobte vzd\u00e1lenosti skenov\u00e1n\u00ed, um\u00edst\u011bte jej tam, kde na n\u011bj u\u017eivatel\u00e9 pohodln\u011b dos\u00e1hnou, a v\u017edy zahr\u0148te jasnou v\u00fdzvu k akci vysv\u011btluj\u00edc\u00ed, co z\u00edskaj\u00ed po naskenov\u00e1n\u00ed. P\u0159ed distribuc\u00ed ti\u0161t\u011bn\u00fdch materi\u00e1l\u016f k\u00f3d otestujte na v\u00edce za\u0159\u00edzen\u00edch.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>QR k\u00f3dy jsou aktivn\u011bj\u0161\u00ed ne\u017e kdykoli p\u0159edt\u00edm s 89 miliony u\u017eivatel\u016f v USA v roce 2025. Prozkoumejte nejnov\u011bj\u0161\u00ed data, glob\u00e1ln\u00ed trendy p\u0159ijet\u00ed a jak je vyu\u017e\u00edt pro va\u0161e podnik\u00e1n\u00ed.<\/p>","protected":false},"author":17,"featured_media":54409,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1593],"tags":[],"class_list":["post-12356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qr-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Is QR Code Dead in 2024? Who is using QR Codes?<\/title>\n<meta name=\"description\" content=\"Learn why QR Codes are dead in 2024. Discover why people and businesses create QR Codes nowadays.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pageloot.com\/cs\/qr-news\/are-qr-codes-dead\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are QR Codes Dead? Here&#039;s What the Data Says\" \/>\n<meta property=\"og:description\" content=\"Learn why QR Codes are dead in 2024. Discover why people and businesses create QR Codes nowadays.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pageloot.com\/cs\/qr-news\/are-qr-codes-dead\/\" \/>\n<meta property=\"og:site_name\" content=\"Pageloot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pageloot\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-23T16:00:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T21:27:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/12\/Create-a-QR-Code-in-2021.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Siim T\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:site\" content=\"@getpageloot\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siim T\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/are-qr-codes-dead\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/are-qr-codes-dead\\\/\"},\"author\":{\"name\":\"Siim T\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\"},\"headline\":\"Are QR Codes Dead? Here&#8217;s What the Data Says\",\"datePublished\":\"2020-12-23T16:00:07+00:00\",\"dateModified\":\"2026-06-10T21:27:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/are-qr-codes-dead\\\/\"},\"wordCount\":1906,\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/are-qr-codes-dead\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/retail-qr-scan-0e974c-b449be74975d.webp\",\"articleSection\":[\"QR News\"],\"inLanguage\":\"cs\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/are-qr-codes-dead\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/are-qr-codes-dead\\\/\",\"name\":\"Is QR Code Dead in 2024? Who is using QR Codes?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/are-qr-codes-dead\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/are-qr-codes-dead\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/retail-qr-scan-0e974c-b449be74975d.webp\",\"datePublished\":\"2020-12-23T16:00:07+00:00\",\"dateModified\":\"2026-06-10T21:27:12+00:00\",\"description\":\"Learn why QR Codes are dead in 2024. Discover why people and businesses create QR Codes nowadays.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/are-qr-codes-dead\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/are-qr-codes-dead\\\/#faq-question-78a8968d8f16\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/are-qr-codes-dead\\\/#faq-question-53ff68709ed4\"},{\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/are-qr-codes-dead\\\/#faq-question-d76d744064f7\"}],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/are-qr-codes-dead\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/are-qr-codes-dead\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/retail-qr-scan-0e974c-b449be74975d.webp\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/retail-qr-scan-0e974c-b449be74975d.webp\",\"width\":1024,\"height\":1024,\"caption\":\"Customer scanning QR code\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/are-qr-codes-dead\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pageloot.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"QR News\",\"item\":\"https:\\\/\\\/pageloot.com\\\/c\\\/qr-news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Here&#8217;s Why QR Codes Are Dead in 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"name\":\"Pageloot\",\"description\":\"Create Free QR Codes Online\",\"publisher\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pageloot.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#organization\",\"name\":\"Pageloot\",\"url\":\"https:\\\/\\\/pageloot.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg\",\"width\":1,\"height\":1,\"caption\":\"Pageloot\"},\"image\":{\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pageloot\\\/\",\"https:\\\/\\\/x.com\\\/getpageloot\",\"https:\\\/\\\/www.instagram.com\\\/getpageloot\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pageloot\\\/\",\"http:\\\/\\\/pinterest.com\\\/pageloot\",\"https:\\\/\\\/www.youtube.com\\\/pageloot\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/es\\\/#\\\/schema\\\/person\\\/fa28992c2e52546f0812833bac852dfe\",\"name\":\"Siim T\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369\",\"url\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369\",\"contentUrl\":\"https:\\\/\\\/pageloot.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369\",\"caption\":\"Siim T\"},\"description\":\"Siim Tiigim\u00e4gi is a part of the innovative QR code generator services at Pageloot. With a profound expertise spanning over 5 years solely on QR codes, Siim has become a subject matter expert in the field. He makes significant strides in leveraging QR technology to simplify and augment digital interactions. His journey didn\u2019t just start here. Siim has an extensive digital background with over 10 years of robust experience in the Software as a Service (SaaS) sector, a testament to his deep-seated knowledge in digital solutions.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/siim-tiigimagi\\\/\"]},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/are-qr-codes-dead\\\/#faq-question-78a8968d8f16\",\"position\":1,\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/are-qr-codes-dead\\\/#faq-question-78a8968d8f16\",\"name\":\"Are QR codes still relevant in 2025?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. In the U.S. alone, 89 million people scanned a QR code in 2025, and that number is projected to exceed 100 million in 2026. Adoption is growing globally, and QR codes are used widely in retail, hospitality, food and beverage, events, and marketing campaigns.\",\"inLanguage\":\"cs\"},\"inLanguage\":\"cs\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/are-qr-codes-dead\\\/#faq-question-53ff68709ed4\",\"position\":2,\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/are-qr-codes-dead\\\/#faq-question-53ff68709ed4\",\"name\":\"What is the difference between a static and a dynamic QR code?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A static QR code has a fixed destination that cannot be changed after creation. A dynamic QR code uses a redirect URL that can be updated anytime without reprinting the code. Dynamic codes also support scan tracking, giving you data on when, where, and how often your code is scanned.\",\"inLanguage\":\"cs\"},\"inLanguage\":\"cs\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/are-qr-codes-dead\\\/#faq-question-d76d744064f7\",\"position\":3,\"url\":\"https:\\\/\\\/pageloot.com\\\/qr-news\\\/are-qr-codes-dead\\\/#faq-question-d76d744064f7\",\"name\":\"How do I make sure my QR code actually gets scanned?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Use high contrast (dark on light), size the code appropriately for the scanning distance, place it where users can comfortably reach it, and always include a clear call to action explaining what they'll get when they scan. Test the code on multiple devices before distributing printed materials.\",\"inLanguage\":\"cs\"},\"inLanguage\":\"cs\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Je QR Code mrtv\u00fd v roce 2024? Kdo pou\u017e\u00edv\u00e1 QR k\u00f3dy?","description":"Zjist\u011bte, pro\u010d jsou QR k\u00f3dy v roce 2024 mrtv\u00e9. Zjist\u011bte, pro\u010d dnes lid\u00e9 a firmy vytv\u00e1\u0159ej\u00ed QR k\u00f3dy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pageloot.com\/cs\/qr-news\/are-qr-codes-dead\/","og_locale":"cs_CZ","og_type":"article","og_title":"Are QR Codes Dead? Here's What the Data Says","og_description":"Learn why QR Codes are dead in 2024. Discover why people and businesses create QR Codes nowadays.","og_url":"https:\/\/pageloot.com\/cs\/qr-news\/are-qr-codes-dead\/","og_site_name":"Pageloot","article_publisher":"https:\/\/www.facebook.com\/pageloot\/","article_published_time":"2020-12-23T16:00:07+00:00","article_modified_time":"2026-06-10T21:27:12+00:00","og_image":[{"width":1500,"height":1000,"url":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/12\/Create-a-QR-Code-in-2021.jpg","type":"image\/jpeg"}],"author":"Siim T","twitter_card":"summary_large_image","twitter_creator":"@getpageloot","twitter_site":"@getpageloot","twitter_misc":{"Napsal(a)":"Siim T","Odhadovan\u00e1 doba \u010dten\u00ed":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#article","isPartOf":{"@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/"},"author":{"name":"Siim T","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe"},"headline":"Are QR Codes Dead? Here&#8217;s What the Data Says","datePublished":"2020-12-23T16:00:07+00:00","dateModified":"2026-06-10T21:27:12+00:00","mainEntityOfPage":{"@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/"},"wordCount":1906,"publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"image":{"@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/retail-qr-scan-0e974c-b449be74975d.webp","articleSection":["QR News"],"inLanguage":"cs"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/","url":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/","name":"Je QR Code mrtv\u00fd v roce 2024? Kdo pou\u017e\u00edv\u00e1 QR k\u00f3dy?","isPartOf":{"@id":"https:\/\/pageloot.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#primaryimage"},"image":{"@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#primaryimage"},"thumbnailUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/retail-qr-scan-0e974c-b449be74975d.webp","datePublished":"2020-12-23T16:00:07+00:00","dateModified":"2026-06-10T21:27:12+00:00","description":"Zjist\u011bte, pro\u010d jsou QR k\u00f3dy v roce 2024 mrtv\u00e9. Zjist\u011bte, pro\u010d dnes lid\u00e9 a firmy vytv\u00e1\u0159ej\u00ed QR k\u00f3dy.","breadcrumb":{"@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-78a8968d8f16"},{"@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-53ff68709ed4"},{"@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-d76d744064f7"}],"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#primaryimage","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/retail-qr-scan-0e974c-b449be74975d.webp","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/05\/retail-qr-scan-0e974c-b449be74975d.webp","width":1024,"height":1024,"caption":"Customer scanning QR code"},{"@type":"BreadcrumbList","@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pageloot.com\/"},{"@type":"ListItem","position":2,"name":"QR News","item":"https:\/\/pageloot.com\/c\/qr-news\/"},{"@type":"ListItem","position":3,"name":"Here&#8217;s Why QR Codes Are Dead in 2024"}]},{"@type":"WebSite","@id":"https:\/\/pageloot.com\/es\/#website","url":"https:\/\/pageloot.com\/es\/","name":"Pageloot","description":"Vytv\u00e1\u0159ejte zdarma QR k\u00f3dy online","publisher":{"@id":"https:\/\/pageloot.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pageloot.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/pageloot.com\/es\/#organization","name":"Pageloot","url":"https:\/\/pageloot.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","contentUrl":"https:\/\/pageloot.com\/wp-content\/uploads\/2020\/03\/Pageloot-QR-Code-Generator-Scanner-Tools-Online.svg","width":1,"height":1,"caption":"Pageloot"},"image":{"@id":"https:\/\/pageloot.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pageloot\/","https:\/\/x.com\/getpageloot","https:\/\/www.instagram.com\/getpageloot\/","https:\/\/www.linkedin.com\/company\/pageloot\/","http:\/\/pinterest.com\/pageloot","https:\/\/www.youtube.com\/pageloot"]},{"@type":"Person","@id":"https:\/\/pageloot.com\/es\/#\/schema\/person\/fa28992c2e52546f0812833bac852dfe","name":"Siim T.","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369","url":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369","contentUrl":"https:\/\/pageloot.com\/wp-content\/litespeed\/avatar\/b08b5ea4331bae7b2040ada99100c9df.jpg?ver=1792526369","caption":"Siim T"},"description":"Siim Tiigim\u00e4gi je sou\u010d\u00e1st\u00ed inovativn\u00edch slu\u017eeb gener\u00e1toru QR k\u00f3d\u016f ve spole\u010dnosti Pageloot. D\u00edky sv\u00fdm hlubok\u00fdm odborn\u00fdm znalostem, kter\u00e9 se v\u00edce ne\u017e 5 let t\u00fdkaj\u00ed v\u00fdhradn\u011b QR k\u00f3d\u016f, se Siim stal odborn\u00edkem v t\u00e9to oblasti. V\u00fdznamn\u011b se zasazuje o vyu\u017eit\u00ed technologie QR ke zjednodu\u0161en\u00ed a roz\u0161\u00ed\u0159en\u00ed digit\u00e1ln\u00edch interakc\u00ed. Jeho cesta v\u0161ak neza\u010dala jen zde. Siim m\u00e1 rozs\u00e1hl\u00e9 digit\u00e1ln\u00ed z\u00e1zem\u00ed s v\u00edce ne\u017e desetilet\u00fdmi solidn\u00edmi zku\u0161enostmi v oblasti softwaru jako slu\u017eby (SaaS), co\u017e sv\u011bd\u010d\u00ed o jeho hluboce zako\u0159en\u011bn\u00fdch znalostech v oblasti digit\u00e1ln\u00edch \u0159e\u0161en\u00ed.","sameAs":["https:\/\/www.linkedin.com\/in\/siim-tiigimagi\/"]},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-78a8968d8f16","position":1,"url":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-78a8968d8f16","name":"Jsou QR k\u00f3dy st\u00e1le relevantn\u00ed v roce 2025?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. In the U.S. alone, 89 million people scanned a QR code in 2025, and that number is projected to exceed 100 million in 2026. Adoption is growing globally, and QR codes are used widely in retail, hospitality, food and beverage, events, and marketing campaigns.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-53ff68709ed4","position":2,"url":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-53ff68709ed4","name":"Jak\u00fd je rozd\u00edl mezi statick\u00fdm a dynamick\u00fdm QR k\u00f3dem?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A static QR code has a fixed destination that cannot be changed after creation. A dynamic QR code uses a redirect URL that can be updated anytime without reprinting the code. Dynamic codes also support scan tracking, giving you data on when, where, and how often your code is scanned.","inLanguage":"cs"},"inLanguage":"cs"},{"@type":"Question","@id":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-d76d744064f7","position":3,"url":"https:\/\/pageloot.com\/qr-news\/are-qr-codes-dead\/#faq-question-d76d744064f7","name":"Jak zajist\u00edm, aby se m\u016fj QR k\u00f3d skute\u010dn\u011b naskenoval?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Use high contrast (dark on light), size the code appropriately for the scanning distance, place it where users can comfortably reach it, and always include a clear call to action explaining what they'll get when they scan. Test the code on multiple devices before distributing printed materials.","inLanguage":"cs"},"inLanguage":"cs"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/12356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/comments?post=12356"}],"version-history":[{"count":4,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/12356\/revisions"}],"predecessor-version":[{"id":54975,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/posts\/12356\/revisions\/54975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/media\/54409"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/media?parent=12356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/categories?post=12356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/cs\/wp-json\/wp\/v2\/tags?post=12356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}