{"id":46030,"date":"2025-09-10T02:46:06","date_gmt":"2025-09-10T02:46:06","guid":{"rendered":"https:\/\/staging.pageloot.com\/uncategorized\/utm-parameters-for-qr-codes-google-analytics-tips\/"},"modified":"2026-04-22T13:14:03","modified_gmt":"2026-04-22T13:14:03","slug":"utm-parameters-for-qr-codes-google-analytics-tips","status":"publish","type":"post","link":"https:\/\/pageloot.com\/bg\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/","title":{"rendered":"\u041a\u0430\u043a \u0434\u0430 \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u0435 UTM \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438 \u043a\u044a\u043c QR \u043a\u043e\u0434\u043e\u0432\u0435 \u0437\u0430 \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u043d\u0435"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u0422\u0440\u0443\u0434\u043d\u043e \u043b\u0438 \u0432\u0438 \u0435 \u0434\u0430 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u043a\u043e\u0438 \u043e\u0442 \u0432\u0430\u0448\u0438\u0442\u0435 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0438 \u0432\u0441\u044a\u0449\u043d\u043e\u0441\u0442 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0430\u0442 \u0442\u0440\u0430\u0444\u0438\u043a \u043a\u044a\u043c \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u0430? \u0411\u0435\u0437 \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u043e \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u043d\u0435, \u0432\u0441\u044f\u043a\u043e \u0441\u043a\u0430\u043d\u0438\u0440\u0430\u043d\u0435 \u043e\u0442 \u043f\u043b\u0430\u043a\u0430\u0442 \u0438\u043b\u0438 \u0444\u043b\u0430\u0435\u0440 \u0438\u0437\u0447\u0435\u0437\u0432\u0430 \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0442\u0430 \u201c\u0414\u0438\u0440\u0435\u043a\u0442\u0435\u043d\u201d \u0442\u0440\u0430\u0444\u0438\u043a \u0432 Google Analytics, \u043a\u043e\u0435\u0442\u043e \u043f\u0440\u0430\u0432\u0438 \u043d\u0435\u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e \u0438\u0437\u0447\u0438\u0441\u043b\u044f\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0432\u044a\u0437\u0432\u0440\u044a\u0449\u0430\u0435\u043c\u043e\u0441\u0442 \u043d\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438\u0442\u0435. \u0422\u043e\u0432\u0430 \u0440\u044a\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043e\u0431\u044f\u0441\u043d\u044f\u0432\u0430 \u043a\u0430\u043a \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 UTM \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438, \u0437\u0430 \u0434\u0430 \u043f\u0440\u0435\u0432\u044a\u0440\u043d\u0435\u0442\u0435 \u0432\u0441\u044f\u043a\u043e \u0441\u043a\u0430\u043d\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 QR \u043a\u043e\u0434 \u0432 \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u0438 \u0434\u0430\u043d\u043d\u0438.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0417\u0430\u0449\u043e \u0432\u0430\u0448\u0438\u044f\u0442 QR \u043a\u043e\u0434 \u0441\u0435 \u043d\u0443\u0436\u0434\u0430\u0435 \u043e\u0442 UTM \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u0433\u0430\u0442\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b \u0441\u043a\u0430\u043d\u0438\u0440\u0430 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0435\u043d QR \u043a\u043e\u0434, Google Analytics (\u043f\u043e-\u0441\u043f\u0435\u0446\u0438\u0430\u043b\u043d\u043e GA4) \u0447\u0435\u0441\u0442\u043e \u0438\u0437\u043f\u0438\u0442\u0432\u0430 \u0437\u0430\u0442\u0440\u0443\u0434\u043d\u0435\u043d\u0438\u044f \u0434\u0430 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u0430 \u043f\u0440\u043e\u0438\u0437\u0445\u043e\u0434\u0430 \u043d\u0430 \u0442\u043e\u0432\u0430 \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u0435. \u0422\u044a\u0439 \u043a\u0430\u0442\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u0442\u043e \u0437\u0430 \u043a\u0430\u043c\u0435\u0440\u0430 \u043d\u0430 \u0441\u043c\u0430\u0440\u0442\u0444\u043e\u043d\u0430 \u043e\u0442\u0432\u0430\u0440\u044f \u0431\u0440\u0430\u0443\u0437\u044a\u0440\u0430 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e, \u0431\u0435\u0437 \u0434\u0430 \u043f\u0440\u0435\u0434\u0430\u0432\u0430 \u0440\u0435\u0444\u0435\u0440\u0430\u043b\u0435\u043d \u0445\u0435\u0434\u044a\u0440, \u0441\u0435\u0441\u0438\u044f\u0442\u0430 \u043e\u0431\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u043e \u0441\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0437\u0438\u0440\u0430 \u043a\u0430\u0442\u043e \u0434\u0438\u0440\u0435\u043a\u0442\u0435\u043d \u0442\u0440\u0430\u0444\u0438\u043a. \u0422\u043e\u0432\u0430 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u043e \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u0435 \u043e\u0441\u0442\u0430\u0432\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0437\u0438\u0442\u0435 \u0432 \u043d\u0435\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0434\u0430\u043b\u0438 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b \u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0430\u043b \u0447\u0440\u0435\u0437 <a href=\"https:\/\/pageloot.com\/bg\/qr-codes-on\/flyers\/\">QR \u043a\u043e\u0434\u043e\u0432\u0435 \u043d\u0430 \u043b\u0438\u0441\u0442\u043e\u0432\u043a\u0438<\/a> \u0438\u043b\u0438 <a href=\"https:\/\/pageloot.com\/bg\/qr-codes-on\/business-cards\/\">QR \u043a\u043e\u0434\u043e\u0432\u0435 \u043d\u0430 \u0432\u0438\u0437\u0438\u0442\u043a\u0438<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UTM (Urchin Tracking Module) \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438\u0442\u0435 \u0441\u0430 \u043f\u0440\u043e\u0441\u0442\u0438 \u0442\u0435\u043a\u0441\u0442\u043e\u0432\u0438 \u0442\u0430\u0433\u043e\u0432\u0435, \u0434\u043e\u0431\u0430\u0432\u0435\u043d\u0438 \u043a\u044a\u043c \u043a\u0440\u0430\u044f \u043d\u0430 URL \u0430\u0434\u0440\u0435\u0441. \u041a\u043e\u0433\u0430\u0442\u043e \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b \u0441\u043a\u0430\u043d\u0438\u0440\u0430 \u043a\u043e\u0434, \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u0449 \u0442\u0435\u0437\u0438 \u0442\u0430\u0433\u043e\u0432\u0435, GA4 \u0438\u0437\u0432\u043b\u0438\u0447\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f\u0442\u0430 \u0438 \u043f\u0440\u0438\u043f\u0438\u0441\u0432\u0430 \u0441\u0435\u0441\u0438\u044f\u0442\u0430 \u043d\u0430 \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u0430\u0442\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f, \u0438\u0437\u0442\u043e\u0447\u043d\u0438\u043a \u0438 \u043c\u0435\u0434\u0438\u044f. \u041f\u0440\u0438\u043b\u0430\u0433\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0442\u0430\u0437\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u0430\u0442\u0430 \u043e\u0441\u043d\u043e\u0432\u0430 \u0437\u0430 <a href=\"https:\/\/pageloot.com\/bg\/qr-code-marketing\/tracking-qr-codes\/\">\u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 QR \u043a\u043e\u0434\u043e\u0432\u0435<\/a> \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u043f\u0440\u0435\u0437 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0438 \u0442\u043e\u0447\u043a\u0438 \u043d\u0430 \u043a\u043e\u043d\u0442\u0430\u043a\u0442.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0418\u0437\u0431\u043e\u0440 \u043d\u0430 \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u0438\u0442\u0435 UTM \u0442\u0430\u0433\u043e\u0432\u0435 \u0437\u0430 \u0442\u043e\u0447\u043d\u0438 \u0434\u0430\u043d\u043d\u0438<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0417\u0430 \u0434\u0430 \u043f\u043e\u0434\u0434\u044a\u0440\u0436\u0430\u0442\u0435 \u0447\u0438\u0441\u0442\u0438 \u0434\u0430\u043d\u043d\u0438, \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0441\u043f\u0430\u0437\u0432\u0430\u0442\u0435 \u0441\u0442\u0440\u043e\u0433\u0438 \u043a\u043e\u043d\u0432\u0435\u043d\u0446\u0438\u0438 \u0437\u0430 \u0438\u043c\u0435\u043d\u0443\u0432\u0430\u043d\u0435. Google Analytics \u043f\u0440\u0430\u0432\u0438 \u0440\u0430\u0437\u043b\u0438\u043a\u0430 \u043c\u0435\u0436\u0434\u0443 \u043c\u0430\u043b\u043a\u0438 \u0438 \u0433\u043b\u0430\u0432\u043d\u0438 \u0431\u0443\u043a\u0432\u0438, \u043a\u043e\u0435\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430, \u0447\u0435 \u0435\u0442\u0438\u043a\u0435\u0442\u0438 \u043a\u0430\u0442\u043e \u201cQR<em>Code\u201d \u0438 \u201cqr<\/em>code\u201d \u0449\u0435 \u0441\u0435 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442 \u043a\u0430\u0442\u043e \u043e\u0442\u0434\u0435\u043b\u043d\u0438 \u0437\u0430\u043f\u0438\u0441\u0438 \u0432\u044a\u0432 \u0432\u0430\u0448\u0438\u0442\u0435 \u043e\u0442\u0447\u0435\u0442\u0438, \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u0430\u0439\u043a\u0438 \u0432\u0430\u0448\u0438\u0442\u0435 \u043f\u0440\u043e\u0437\u0440\u0435\u043d\u0438\u044f. \u041f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u043e\u0441\u0442\u0442\u0430 \u0435 \u043a\u043b\u044e\u0447\u043e\u0432\u0430 \u0437\u0430 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0430\u043d\u0435\u0442\u043e, \u0447\u0435 \u0432\u0430\u0448\u0438\u0442\u0435 <a href=\"https:\/\/pageloot.com\/bg\/blog\/qr-code-analytics-track-performance-in-5-steps\/\">\u0430\u043d\u0430\u043b\u0438\u0437\u0438 \u043d\u0430 QR \u043a\u043e\u0434\u043e\u0432\u0435<\/a> \u0441\u0430 \u043b\u0435\u0441\u043d\u0438 \u0437\u0430 \u0447\u0435\u0442\u0435\u043d\u0435 \u0438 \u0442\u044a\u043b\u043a\u0443\u0432\u0430\u043d\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u043b\u0435\u0434\u0432\u0430\u0449\u0430\u0442\u0430 \u0442\u0430\u0431\u043b\u0438\u0446\u0430 \u043e\u0431\u043e\u0431\u0449\u0430\u0432\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u0442\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438, \u043a\u043e\u0438\u0442\u043e \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 \u0437\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u043e\u0444\u043b\u0430\u0439\u043d \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438:<\/p>\n\n\n\n<figure class=\"wp-block-table\">\n<table class=\"wp-block-table__content\">\n<thead>\n<tr>\n<th>\u041f\u0430\u0440\u0430\u043c\u0435\u0442\u044a\u0440<\/th>\n<th>\u0426\u0435\u043b<\/th>\n<th>\u041f\u0440\u0438\u043c\u0435\u0440<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>utm_source<\/strong><\/td>\n<td>\u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u0430 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u043e\u0442\u043e \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0438\u043b\u0438 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b.<\/td>\n<td>\u0431\u0438\u043b\u0431\u043e\u0440\u0434, \u0444\u043b\u0430\u0435\u0440, <a href=\"https:\/\/pageloot.com\/bg\/qr-codes-on\/vehicles\/\">\u043f\u0440\u0435\u0432\u043e\u0437\u043d\u0438 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430<\/a><\/td>\n<\/tr>\n<tr>\n<td><strong>utm_medium<\/strong><\/td>\n<td>\u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u044f \u043a\u0430\u043d\u0430\u043b (\u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u0442\u0435 `qr_code`).<\/td>\n<td>qr_code<\/td>\n<\/tr>\n<tr>\n<td><strong>utm_campaign<\/strong><\/td>\n<td>\u0418\u043c\u0435\u0442\u043e \u043d\u0430 \u0432\u0430\u0448\u0435\u0442\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e \u0443\u0441\u0438\u043b\u0438\u0435.<\/td>\n<td>summer<em>promo<\/em>2024<\/td>\n<\/tr>\n<tr>\n<td><strong>utm_content<\/strong><\/td>\n<td>\u0420\u0430\u0437\u0433\u0440\u0430\u043d\u0438\u0447\u0430\u0432\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438\u0442\u0435 \u0432\u0435\u0440\u0441\u0438\u0438 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430.<\/td>\n<td>left<em>sidebar, blue<\/em>\u0434\u0438\u0437\u0430\u0439\u043d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u041f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u0441\u044a\u0432\u0435\u0442:<\/strong> \u0412\u0438\u043d\u0430\u0433\u0438 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u0442\u0435 \u043c\u0430\u043b\u043a\u0438 \u0431\u0443\u043a\u0432\u0438 \u0437\u0430 \u0432\u0441\u0438\u0447\u043a\u0438 UTM \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438. \u0422\u043e\u0432\u0430 \u043f\u0440\u0435\u0434\u043e\u0442\u0432\u0440\u0430\u0442\u044f\u0432\u0430 \u0441\u043b\u0443\u0447\u0430\u0439\u043d\u043e\u0442\u043e \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u0434\u0443\u0431\u043b\u0438\u0440\u0430\u0449\u0438 \u0441\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0438 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0430, \u0447\u0435 \u0432\u0441\u0438\u0447\u043a\u0438\u0442\u0435 \u0432\u0438 \u0434\u0430\u043d\u043d\u0438 \u043e\u0442 \u0441\u043a\u0430\u043d\u0438\u0440\u0430\u043d\u0435 \u043e\u0441\u0442\u0430\u0432\u0430\u0442 \u043a\u043e\u043d\u0441\u043e\u043b\u0438\u0434\u0438\u0440\u0430\u043d\u0438 \u0432 \u0435\u0434\u0438\u043d \u043e\u0442\u0447\u0435\u0442.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u0421\u0442\u044a\u043f\u043a\u0438 \u0437\u0430 \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0435 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u0438\u043c\u0430 QR \u0432\u0440\u044a\u0437\u043a\u0430<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u0438\u043c URL \u0430\u0434\u0440\u0435\u0441 \u0435 \u043b\u0435\u0441\u0435\u043d \u043f\u0440\u043e\u0446\u0435\u0441, \u043d\u043e \u0438\u0437\u0438\u0441\u043a\u0432\u0430 \u043f\u0440\u0435\u0446\u0438\u0437\u043d\u043e\u0441\u0442, \u0437\u0430 \u0434\u0430 \u0441\u0435 \u0438\u0437\u0431\u0435\u0433\u043d\u0430\u0442 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438 \u0433\u0440\u0435\u0448\u043a\u0438. \u0410\u043a\u043e URL \u0430\u0434\u0440\u0435\u0441\u044a\u0442 \u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0440\u0430\u043d \u043d\u0435\u043f\u0440\u0430\u0432\u0438\u043b\u043d\u043e, \u0442\u043e\u0432\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0434\u043e\u0432\u0435\u0434\u0435 \u0434\u043e \u0433\u0440\u0435\u0448\u043a\u0430 404 \u0438\u043b\u0438 \u0434\u0430 \u0434\u043e\u0432\u0435\u0434\u0435 \u0434\u043e <a href=\"https:\/\/pageloot.com\/bg\/qr-code-marketing\/why-qr-code-not-working\/\">\u0437\u0430\u0449\u043e \u0432\u0430\u0448\u0438\u044f\u0442 QR \u043a\u043e\u0434 \u043d\u0435 \u0440\u0430\u0431\u043e\u0442\u0438<\/a> \u043f\u043e \u0432\u0440\u0435\u043c\u0435 \u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043d\u0430 \u0436\u0438\u0432\u043e.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0413\u0435\u043d\u0435\u0440\u0438\u0440\u0430\u0439\u0442\u0435 \u043c\u0430\u0440\u043a\u0438\u0440\u0430\u043d\u0438\u044f URL \u0430\u0434\u0440\u0435\u0441<\/strong>: \u0418\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u0442\u0435 \u043d\u0430\u0434\u0435\u0436\u0434\u0435\u043d \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0437\u0430 \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 URL \u0430\u0434\u0440\u0435\u0441\u0438 \u0437\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u0437\u0430 \u0434\u0430 \u0432\u044a\u0432\u0435\u0434\u0435\u0442\u0435 \u0432\u0430\u0448\u0430\u0442\u0430 \u0446\u0435\u043b\u0435\u0432\u0430 \u0432\u0440\u044a\u0437\u043a\u0430 \u0438 \u0441\u044a\u043e\u0442\u0432\u0435\u0442\u043d\u0438\u0442\u0435 UTM \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438.<\/li>\n<li><strong>\u0410\u0434\u0440\u0435\u0441\u0438\u0440\u0430\u0439\u0442\u0435 \u0434\u044a\u043b\u0436\u0438\u043d\u0430\u0442\u0430 \u043d\u0430 URL \u0430\u0434\u0440\u0435\u0441\u0430<\/strong>: \u0414\u044a\u043b\u0433\u0438\u0442\u0435 URL \u0430\u0434\u0440\u0435\u0441\u0438 \u0441 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e UTM \u0442\u0430\u0433\u043e\u0432\u0435 \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u0442 \u043f\u043b\u044a\u0442\u043d\u0438, \u0441\u043b\u043e\u0436\u043d\u0438 QR \u043c\u043e\u0434\u0435\u043b\u0438. \u0422\u0435\u0437\u0438 \u043c\u0430\u043b\u043a\u0438 \u043c\u043e\u0434\u0443\u043b\u0438 \u0447\u0435\u0441\u0442\u043e \u0441\u0430 \u0442\u0440\u0443\u0434\u043d\u0438 \u0437\u0430 \u0440\u0430\u0437\u0447\u0438\u0442\u0430\u043d\u0435 \u043e\u0442 \u043f\u043e-\u0441\u0442\u0430\u0440\u0438 \u043a\u0430\u043c\u0435\u0440\u0438 \u043d\u0430 \u0441\u043c\u0430\u0440\u0442\u0444\u043e\u043d\u0438, \u043e\u0441\u043e\u0431\u0435\u043d\u043e \u043f\u0440\u0438 \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u043d\u0430 \u0441\u043b\u0430\u0431\u0430 \u0441\u0432\u0435\u0442\u043b\u0438\u043d\u0430.<\/li>\n<li><strong>\u0418\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u043e\u0440<\/strong>: \u0412\u044a\u0432\u0435\u0434\u0435\u0442\u0435 \u043a\u0440\u0430\u0439\u043d\u0438\u044f \u0441\u0438 URL \u0430\u0434\u0440\u0435\u0441 \u0432 <a href=\"https:\/\/pageloot.com\/bg\/website-qr-code-generator\/\">\u0433\u0435\u043d\u0435\u0440\u0430\u0442\u043e\u0440 \u043d\u0430 QR \u043a\u043e\u0434\u043e\u0432\u0435 \u0437\u0430 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u043e\u0432\u0435<\/a> \u0437\u0430 \u0434\u0430 \u0441\u044a\u0437\u0434\u0430\u0434\u0435\u0442\u0435 \u0432\u0438\u0437\u0443\u0430\u043b\u043d\u0438\u044f \u043a\u043e\u0434.<\/li>\n<li><strong>\u0418\u0437\u0432\u044a\u0440\u0448\u0435\u0442\u0435 \u0442\u0435\u0441\u0442 \u0437\u0430 \u0441\u043a\u0430\u043d\u0438\u0440\u0430\u043d\u0435<\/strong>: \u041f\u0440\u0435\u0434\u0438 \u0434\u0430 \u043f\u0440\u0438\u0441\u0442\u044a\u043f\u0438\u0442\u0435 \u043a\u044a\u043c \u043c\u0430\u0441\u043e\u0432 \u043f\u0435\u0447\u0430\u0442, \u0441\u043a\u0430\u043d\u0438\u0440\u0430\u0439\u0442\u0435 \u043a\u043e\u0434\u0430 \u0441 \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430, \u0437\u0430 \u0434\u0430 \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u0435 \u0434\u0430\u043b\u0438 \u043c\u043e\u0431\u0438\u043b\u043d\u0438\u044f\u0442 \u0431\u0440\u0430\u0443\u0437\u044a\u0440 \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u043e \u043f\u043e\u043a\u0430\u0437\u0432\u0430 URL \u0430\u0434\u0440\u0435\u0441\u0430 \u0441 UTM \u0442\u0430\u0433\u043e\u0432\u0435.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u0417\u0430 \u0434\u0430 \u043f\u043e\u0434\u0434\u044a\u0440\u0436\u0430\u0442\u0435 \u0432\u0438\u0441\u043e\u043a\u0430 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442 \u0437\u0430 \u0441\u043a\u0430\u043d\u0438\u0440\u0430\u043d\u0435 \u0438 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442 \u0437\u0430 \u0430\u043a\u0442\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u0449\u0438 \u0432\u0440\u044a\u0437\u043a\u0438 \u0434\u043e\u0440\u0438 \u0441\u043b\u0435\u0434 \u043e\u0442\u043f\u0435\u0447\u0430\u0442\u0432\u0430\u043d\u0435 \u043d\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0438, \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u0442\u0435 <strong><a href=\"https:\/\/pageloot.com\/bg\/dynamic-qr-code-generator\/\">\u0413\u0435\u043d\u0435\u0440\u0430\u0442\u043e\u0440 \u043d\u0430 \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u043d\u0438 QR \u043a\u043e\u0434\u043e\u0432\u0435<\/a><\/strong>. \u0422\u043e\u0437\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0432\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0432\u0430 \u0434\u0430 \u043a\u043e\u0440\u0438\u0433\u0438\u0440\u0430\u0442\u0435 \u043f\u0435\u0447\u0430\u0442\u043d\u0438 \u0433\u0440\u0435\u0448\u043a\u0438 \u0438\u043b\u0438 \u0434\u0430 \u043f\u0440\u043e\u043c\u0435\u043d\u044f\u0442\u0435 \u0446\u0435\u043b\u0435\u0432\u0438 \u0432\u0440\u044a\u0437\u043a\u0438, \u0431\u0435\u0437 \u0434\u0430 \u043f\u0440\u0435\u043f\u0435\u0447\u0430\u0442\u0432\u0430\u0442\u0435 \u0432\u0430\u0448\u0438\u0442\u0435 \u0444\u043b\u0430\u0435\u0440\u0438 \u0438\u043b\u0438 \u0431\u0440\u043e\u0448\u0443\u0440\u0438.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u0417\u0430\u0449\u043e \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u043d\u0438\u0442\u0435 QR \u043a\u043e\u0434\u043e\u0432\u0435 \u0441\u0430 \u043e\u0442 \u0441\u044a\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043e \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0437\u0430 \u0430\u043d\u0430\u043b\u0438\u0437\u0430<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u044a\u043f\u0440\u0435\u043a\u0438 \u0447\u0435 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u0435 UTM \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438 \u043a\u044a\u043c \u0441\u0442\u0430\u0442\u0438\u0447\u0435\u043d QR \u043a\u043e\u0434, \u0442\u043e\u0432\u0430 \u0440\u044f\u0434\u043a\u043e \u0441\u0435 \u043f\u0440\u0435\u043f\u043e\u0440\u044a\u0447\u0432\u0430 \u0437\u0430 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433. \u0421\u0442\u0430\u0442\u0438\u0447\u043d\u0438\u044f\u0442 QR \u043a\u043e\u0434 \u0432\u0433\u0440\u0430\u0436\u0434\u0430 \u0446\u0435\u043b\u0438\u044f \u0434\u044a\u043b\u044a\u0433 URL \u0430\u0434\u0440\u0435\u0441 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u0432 \u0441\u0432\u043e\u044f \u043f\u0438\u043a\u0441\u0435\u043b\u0435\u043d \u043c\u043e\u0434\u0435\u043b. \u0421 \u043d\u0430\u0440\u0430\u0441\u0442\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 URL \u0430\u0434\u0440\u0435\u0441\u0430 \u0441 \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u0449\u0438 \u0442\u0430\u0433\u043e\u0432\u0435, \u043a\u043e\u0434\u044a\u0442 \u0441\u0442\u0430\u0432\u0430 \u0432\u0441\u0435 \u043f\u043e-\u043f\u043b\u044a\u0442\u0435\u043d. \u0422\u0430\u0437\u0438 \u043f\u043b\u044a\u0442\u043d\u043e\u0441\u0442 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0430\u0432\u0430 \u0440\u0438\u0441\u043a\u0430 \u043e\u0442 \u043d\u0435\u0443\u0441\u043f\u0435\u0448\u043d\u0438 \u0441\u043a\u0430\u043d\u0438\u0440\u0430\u043d\u0438\u044f, \u0430\u043a\u043e \u043e\u0442\u043f\u0435\u0447\u0430\u0442\u044a\u043a\u044a\u0442 \u0435 \u043c\u0430\u043b\u044a\u043a \u0438\u043b\u0438 \u0441\u0440\u0435\u0434\u0430\u0442\u0430 \u0435 \u0441\u043b\u0430\u0431\u043e \u043e\u0441\u0432\u0435\u0442\u0435\u043d\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u0438\u043d\u0430\u043c\u0438\u0447\u043d\u0438\u0442\u0435 QR \u043a\u043e\u0434\u043e\u0432\u0435 \u0440\u0435\u0448\u0430\u0432\u0430\u0442 \u0442\u043e\u0437\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c, \u043a\u0430\u0442\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0430\u0442 \u043a\u0430\u0442\u043e \u0446\u0438\u0444\u0440\u043e\u0432 \u043c\u043e\u0441\u0442. \u0424\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0438\u044f\u0442 \u043a\u043e\u0434 \u0441\u044a\u0434\u044a\u0440\u0436\u0430 \u043a\u0440\u0430\u0442\u043a\u0430, \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u0430 \u0432\u0440\u044a\u0437\u043a\u0430 \u0437\u0430 \u043f\u0440\u0435\u043d\u0430\u0441\u043e\u0447\u0432\u0430\u043d\u0435, \u043a\u043e\u044f\u0442\u043e \u0438\u0437\u043f\u0440\u0430\u0449\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f \u043a\u044a\u043c \u0432\u0430\u0448\u0438\u044f \u043a\u0440\u0430\u0435\u043d URL \u0430\u0434\u0440\u0435\u0441 \u0441 UTM \u0442\u0430\u0433\u043e\u0432\u0435. \u0422\u043e\u0432\u0430 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430 \u0434\u0432\u0435 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u043d\u0438 \u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u0430:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pageloot.com\/wp-content\/uploads\/2026\/03\/square-simple-illustration-on-white-background-with-blue-and-light-grey-accents-7246-5b39ff295427.webp\" alt=\"\u0414\u0438\u043d\u0430\u043c\u0438\u0447\u043d\u0438 QR \u0430\u043d\u0430\u043b\u0438\u0437\u0438\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041f\u043e\u0434\u043e\u0431\u0440\u0435\u043d\u0430 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442 \u0437\u0430 \u0441\u043a\u0430\u043d\u0438\u0440\u0430\u043d\u0435<\/strong>1. : \u0424\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0438\u044f\u0442 \u043c\u043e\u0434\u0435\u043b \u043d\u0430 \u043a\u043e\u0434\u0430 \u043e\u0441\u0442\u0430\u0432\u0430 \u043f\u0440\u043e\u0441\u0442 \u0438 \u043b\u0435\u0441\u0435\u043d \u0437\u0430 \u0447\u0435\u0442\u0435\u043d\u0435, \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043a\u043e\u043b\u043a\u043e \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438 \u0437\u0430 \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u043d\u0435 \u0434\u043e\u0431\u0430\u0432\u044f\u0442\u0435 \u043a\u044a\u043c \u0446\u0435\u043b\u0435\u0432\u0430\u0442\u0430 \u0432\u0440\u044a\u0437\u043a\u0430.<\/li>\n<li><strong>2. \u041e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u0430 \u0433\u044a\u0432\u043a\u0430\u0432\u043e\u0441\u0442<\/strong>3. : \u0410\u043a\u043e \u043e\u0442\u043a\u0440\u0438\u0435\u0442\u0435 \u0433\u0440\u0435\u0448\u043a\u0430 \u0432 \u0438\u043c\u0435\u0442\u043e \u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0441\u0438 \u0438\u043b\u0438 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u043f\u0440\u043e\u043c\u0435\u043d\u0438\u0442\u0435 \u0446\u0435\u043b\u0435\u0432\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0441\u043b\u0435\u0434 \u043e\u0442\u043f\u0435\u0447\u0430\u0442\u0432\u0430\u043d\u0435, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 <a href=\"https:\/\/pageloot.com\/bg\/how-to\/edit-qr-codes\/\">4. \u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u0430\u0442\u0435 QR \u043a\u043e\u0434\u0430<\/a> 5. \u043d\u0435\u0437\u0430\u0431\u0430\u0432\u043d\u043e \u0447\u0440\u0435\u0437 \u0432\u0430\u0448\u0435\u0442\u043e \u0442\u0430\u0431\u043b\u043e \u0437\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">6. \u041f\u0440\u0435\u0433\u043b\u0435\u0434 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438\u0442\u0435 \u043e\u0442 \u0441\u043a\u0430\u043d\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u043d\u0430 QR \u043a\u043e\u0434\u0430 \u0432 Google \u0410\u043d\u0430\u043b\u0438\u0437 4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">7. \u0421\u043b\u0435\u0434 \u043a\u0430\u0442\u043e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0432\u0438 \u0435 \u0430\u043a\u0442\u0438\u0432\u043d\u0430, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u0432\u0430\u0442\u0435 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u043e\u0444\u043b\u0430\u0439\u043d \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0438 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u0432 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0430 \u043d\u0430 GA4. \u0422\u043e\u0432\u0430 \u0432\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0432\u0430 \u0434\u0430 \u0432\u0438\u0434\u0438\u0442\u0435 \u0442\u043e\u0447\u043d\u043e \u043a\u043e\u0438 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0438 \u0440\u0430\u0437\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0430\u0442 \u043d\u0430\u0439-\u043c\u043d\u043e\u0433\u043e \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u043d\u043e\u0441\u0442 \u0438 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>8. \u041e\u0442\u0432\u043e\u0440\u0435\u0442\u0435 GA4 \u0438 \u043e\u0442\u0438\u0434\u0435\u0442\u0435 \u0434\u043e <strong>\u0414\u043e\u043a\u043b\u0430\u0434\u0438<\/strong> 9. \u0441\u0435\u043a\u0446\u0438\u044f\u0442\u0430, \u0441\u043b\u0435\u0434 \u043a\u043e\u0435\u0442\u043e \u0438\u0437\u0431\u0435\u0440\u0435\u0442\u0435 <strong>10. \u041f\u0440\u0438\u0434\u043e\u0431\u0438\u0432\u0430\u043d\u0435<\/strong> \u0438 <strong>11. \u041f\u0440\u0438\u0434\u043e\u0431\u0438\u0432\u0430\u043d\u0435 \u043d\u0430 \u0442\u0440\u0430\u0444\u0438\u043a<\/strong>.<\/li>\n<li>12. \u041d\u0430\u043c\u0435\u0440\u0435\u0442\u0435 \u043f\u0430\u0434\u0430\u0449\u043e\u0442\u043e \u043c\u0435\u043d\u044e \u0437\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u043e \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u0438 \u0433\u043e \u043f\u0440\u043e\u043c\u0435\u043d\u0435\u0442\u0435 \u043d\u0430 <strong>13. \u0421\u0440\u0435\u0434\u0441\u0442\u0432\u043e \u043d\u0430 \u0441\u0435\u0441\u0438\u044f\u0442\u0430<\/strong>. 14. . \u0422\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0432\u0438\u0434\u0438\u0442\u0435 `qr_code` \u0432 \u0441\u043f\u0438\u0441\u044a\u043a\u0430, \u0430\u043a\u043e \u0441\u0442\u0435 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043b\u0438 \u043f\u0440\u0435\u043f\u043e\u0440\u044a\u0447\u0438\u0442\u0435\u043b\u043d\u0430\u0442\u0430 \u043a\u043e\u043d\u0432\u0435\u043d\u0446\u0438\u044f \u0437\u0430 \u0438\u043c\u0435\u043d\u0443\u0432\u0430\u043d\u0435.<\/li>\n<li>15. \u0414\u043e\u0431\u0430\u0432\u0435\u0442\u0435 \u0432\u0442\u043e\u0440\u0438\u0447\u043d\u043e \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0435, \u043a\u0430\u0442\u043e \u0449\u0440\u0430\u043a\u043d\u0435\u0442\u0435 \u0432\u044a\u0440\u0445\u0443 \u0441\u0438\u043d\u044f\u0442\u0430 \u0438\u043a\u043e\u043d\u0430 \u201c+\u201d \u0438 \u043f\u043e\u0442\u044a\u0440\u0441\u0438\u0442\u0435 <strong>Session source<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u043e\u0437\u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d \u0438\u0437\u0433\u043b\u0435\u0434 \u0440\u0430\u0437\u043a\u0440\u0438\u0432\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0438\u0442\u0435 \u0438\u0437\u0442\u043e\u0447\u043d\u0438\u0446\u0438 \u2013 \u043a\u0430\u0442\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043d\u0430 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0438 \u0438\u043b\u0438 \u043f\u0435\u0447\u0430\u0442\u043d\u0438 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0438 \u2013 \u043a\u043e\u0438\u0442\u043e \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0430\u0442 \u0442\u0440\u0430\u0444\u0438\u043a. \u0427\u0440\u0435\u0437 <a href=\"https:\/\/pageloot.com\/bg\/blog\/tracking-qr-code-scans-over-time\/\">\u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u0441\u043a\u0430\u043d\u0438\u0440\u0430\u043d\u0438\u044f\u0442\u0430 \u043d\u0430 QR \u043a\u043e\u0434\u043e\u0432\u0435 \u0432\u044a\u0432 \u0432\u0440\u0435\u043c\u0435\u0442\u043e<\/a>, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u0430\u0442\u0435 \u0441\u0435\u0437\u043e\u043d\u043d\u0438 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u0438 \u0434\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u0435 \u043a\u043e\u0438 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0438 \u043a\u0430\u043d\u0430\u043b\u0438 \u043e\u0441\u0438\u0433\u0443\u0440\u044f\u0432\u0430\u0442 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0430 \u0432\u044a\u0437\u0432\u0440\u044a\u0449\u0430\u0435\u043c\u043e\u0441\u0442 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u044f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0427\u0417\u0412<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-a76fca66bed4\"><strong class=\"schema-faq-question\">\u0429\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u044f\u0442 \u043b\u0438 UTM \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438\u0442\u0435 \u043c\u043e\u044f QR \u043a\u043e\u0434 \u0442\u0432\u044a\u0440\u0434\u0435 \u0442\u0440\u0443\u0434\u0435\u043d \u0437\u0430 \u0441\u043a\u0430\u043d\u0438\u0440\u0430\u043d\u0435?<\/strong> <p class=\"schema-faq-answer\">Adding UTM tags to a static QR code makes the pattern more complex and harder to scan. However, when you use a dynamic QR code, the density remains low because the code only contains a short redirect URL, ensuring a fast and reliable scanning experience.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-de149e56e1f0\"><strong class=\"schema-faq-question\">\u0417\u0430\u0449\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u044a\u0442 \u043e\u0442 \u043c\u043e\u044f QR \u043a\u043e\u0434 \u0441\u0435 \u043f\u043e\u043a\u0430\u0437\u0432\u0430 \u043a\u0430\u0442\u043e \u201c\u041d\u0435\u0440\u0430\u0437\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u201d \u0432 GA4?<\/strong> <p class=\"schema-faq-answer\">Traffic is categorized as &#8220;Unassigned&#8221; when GA4 does not recognize the `utmmedium` tag. To avoid this, use a standard medium like `qrcode`. If the traffic still appears as unassigned, you may need to create a Custom Channel Group in your GA4 settings to tell the system how to group your offline traffic.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-2b0e5ab7971e\"><strong class=\"schema-faq-question\">\u041c\u043e\u0433\u0430 \u043b\u0438 \u0434\u0430 \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u043c \u0433\u0435\u043e\u0433\u0440\u0430\u0444\u0441\u043a\u043e\u0442\u043e \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u043d\u0430 \u0432\u0441\u044f\u043a\u043e \u0441\u043a\u0430\u043d\u0438\u0440\u0430\u043d\u0435?<\/strong> <p class=\"schema-faq-answer\">Google Analytics provides approximate geographic data based on the user&#8217;s IP address. For more precise insights, you can use geolocation analytics for QR codes provided by your QR management platform, which can often show scan data down to the city level in real-time. Properly tagging your links removes the guesswork from your offline marketing strategy. By combining UTM parameters with dynamic technology, you bridge the gap between your physical touchpoints and your digital reporting. 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However, when you use a dynamic QR code, the density remains low because the code only contains a short redirect URL, ensuring a fast and reliable scanning experience.","inLanguage":"bg"},"inLanguage":"bg"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-de149e56e1f0","position":2,"url":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-de149e56e1f0","name":"Why is my QR traffic showing up as u005cu0022Unassignedu005cu0022 in GA4?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Traffic is categorized as u005cu0022Unassignedu005cu0022 when GA4 does not recognize the `utmmedium` tag. To avoid this, use a standard medium like `qrcode`. If the traffic still appears as unassigned, you may need to create a Custom Channel Group in your GA4 settings to tell the system how to group your offline traffic.","inLanguage":"bg"},"inLanguage":"bg"},{"@type":"Question","@id":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-2b0e5ab7971e","position":3,"url":"https:\/\/pageloot.com\/blog\/utm-parameters-for-qr-codes-google-analytics-tips\/#faq-question-2b0e5ab7971e","name":"\u041c\u043e\u0433\u0430 \u043b\u0438 \u0434\u0430 \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u043c \u0433\u0435\u043e\u0433\u0440\u0430\u0444\u0441\u043a\u043e\u0442\u043e \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u043d\u0430 \u0432\u0441\u044f\u043a\u043e \u0441\u043a\u0430\u043d\u0438\u0440\u0430\u043d\u0435?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Google Analytics provides approximate geographic data based on the user's IP address. For more precise insights, you can use geolocation analytics for QR codes provided by your QR management platform, which can often show scan data down to the city level in real-time. Properly tagging your links removes the guesswork from your offline marketing strategy. By combining UTM parameters with dynamic technology, you bridge the gap between your physical touchpoints and your digital reporting. If you are ready to start measuring the impact of your print materials, use our link QR code generator to create your first trackable campaign.","inLanguage":"bg"},"inLanguage":"bg"}]}},"_links":{"self":[{"href":"https:\/\/pageloot.com\/bg\/wp-json\/wp\/v2\/posts\/46030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageloot.com\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageloot.com\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageloot.com\/bg\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pageloot.com\/bg\/wp-json\/wp\/v2\/comments?post=46030"}],"version-history":[{"count":8,"href":"https:\/\/pageloot.com\/bg\/wp-json\/wp\/v2\/posts\/46030\/revisions"}],"predecessor-version":[{"id":52727,"href":"https:\/\/pageloot.com\/bg\/wp-json\/wp\/v2\/posts\/46030\/revisions\/52727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageloot.com\/bg\/wp-json\/wp\/v2\/media\/50187"}],"wp:attachment":[{"href":"https:\/\/pageloot.com\/bg\/wp-json\/wp\/v2\/media?parent=46030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageloot.com\/bg\/wp-json\/wp\/v2\/categories?post=46030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageloot.com\/bg\/wp-json\/wp\/v2\/tags?post=46030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}